*SLRB1* SLR-B – 1 Seat No. M.A. Mass Communication (Semester – I) Examination, 2015 (New – CBCS) PRINCIPLES OF MASS COMMUNICATION (Paper – I) OZg§kmnH$mMr _ybVËdo Day and Date : Monday, 16-11-2015 Max. Marks : 70 Time : 10.30 a.m. to 1.00 p.m. N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV. 1. Select the correct alternatives. 14 `mo½` n`m©`mMr {ZdS> H$am. 1) Self communication means _______________ ñd g§kmnZ åhUOo __________________ a) Inter-personal communication nañna g§dmX b) Intra-personal communication AmË_ g§dmX c) Group communication JQ> g§dmX d) Mass communication OZ g§kmnZ 2) _______________ model is called as Helical Model. __________________ `m à{V_mZmbm ho{bH$bmMo à{V_mZ åhQ>bo OmVo. a) Dance S>mÝg b) Schramm l°_ c) Gerbner J~©Za d) None of these `mn¡H$s Zmhr P.T.O. SLR-B – 1 -2- *SLRB1* 3) There are _______________ factors in SMCR model. __________________ Eg.E_.gr.Ama. à{V_mH$m_Ü`o KQ>H$ AmhoV. a) four Mma b) five nmM c) six ghm d) three VrZ 4) _______________ develops the model of social references. gm_mOrH$ g§X^m©Mo à{V_mZ __________________ `m§Zr {dH${gV Ho$bo. a) George Gerbner Om°O© J~©Za b) Wilber Schramm {dë~a l°_ c) Shannon and Weaver eZm°Z Am{U drìha d) Newcomb Ý`yH$m°å~ 5) The MacBride Commission was setup in _______________ _______________ _°H$~«°mBS> Am`moJmMr ñWmnZm ______________ _Ü`o Pmbr. a) 1977 1977 b) 1982 1982 c) 1980 1980 d) 1978 1978 6) _______________ factor is more important in communication. __________________ KQ>H$ g§kmnZmV AË`§V _hËdmMm Amho. a) Message g§Xoe b) Communicator g§kmnH$ c) Receiver ñdrH$maH$ d) All of these `mn¡H$s gd© 7) Interview is type of _______________ _wbmIV __________________ Mm àH$ma Amho. a) Mass communication OZ g§kmnZ b) Dyadic communication ìXr_mJu g§kmnZ c) Multiadic communication ~hþ_mJu g§kmnZ d) None of these `mn¡H$s Zmhr *SLRB1* -3- SLR-B – 1 8) The communication between two persons _______________ XmoZ ì`Vr_Yrb g§kmnZ à{H«$`m __________________ Agbo. a) Intra-personal communication AmË_ g§dmX b) Inter-personal communication Am§Vaì`Vr g§dmX c) Group communication g_yh g§dmX d) Mass communication OZ g§kmnZ 9) _______________ controls the Doordarshan. __________________ Mo XyaXe©Zda {Z`§ÌU Amho. a) DAVP S>r.E.ìhr.nr. b) NfDC EZ.E\$.S>r.gr. c) Prasar Bharti àgma ^maVr d) I & B Ministry _m{hVr Am{U àgmaU _§Ìmb` 10) Harold Laswelis model developed in _______________ hoamëS> bmgdobMo à{V_mZ __________________ _Ü`o {dH${gV Pmbo. a) 1940 1940 b) 1948 1948 c) 1950 1950 d) 1951 1951 11) Communication is derived from _______________ g§dmX hm eãX __________________ nmgyZ KoVbm Amho. a) Latin b°{Q>Z b) French \«|$M c) Hindi qhXr d) English B§J«Or 12) Which one among these is not a mass media tool ? Imbrbn¡H$s H$moUVo OZ_mÜ`_ gmYZ Zmhr ? a) Radio ao{S>Amo b) Newspaper d¥ÎmnÌ c) Telephone Q>o{b\$moZ d) Internet B§Q>aZoQ> SLR-B – 1 -4- *SLRB1* 13) Gerbner’s general model developed in _______________ __________________ gmbr J~©Za `m§Zr gm_mÝ` à{V_mZ {dH${gV Ho$bo. a) 1956 1956 b) 1957 1957 c) 1958 1958 d) 1959 1959 14) Communis means to _______________ H$å`w{Zg åhUOo __________________ a) Inform _m{hVr XoUo b) Share gm_mÝ`rH$aU c) Community O_mV d) None of these `mn¡H$s Zmhr 2. Write short notes (any four) : 12 WmoS>`mV Q>rnm {bhm (H$moUVohr Mma) : 1) Mass communication OZ g§kmnZ 2) Mass media OZ _mÜ`_o 3) Receiver ñdrH$maH$ 4) SMCR model Eg.E_.gr.Ama. à{V_mZ 5) Opinion leaders _VZoVo 3. Write the answer in short (any four) : 16 WmoS>`mV CÎmao {bhm (H$moUVohr Mma) : 1) State the types of mass communication. OZ g§kmnZmMo àH$ma {deX H$am. 2) Explain the media convergence. _mÜ`_mMo EH$mpË_H$aU ñnîQ> H$am. *SLRB1* -5- SLR-B – 1 3) Discuss on the principles of mass communication. OZ g§kmnZmMo VËdo `mda MMm© H$am. 4) Explain the ethics according to Aristotle. A[añQ>mQ>b `mÀ`m_Vo {ZVr_yë` ñnîQ> H$am. 5) Explain the importance of the communication in the social life. gm_m{OH$ OrdZmV g§dmXmMo _hÎd ñnîQ> H$am. 4. Write the answer in 250 words (any two) : 14 AS>rMeo eãXmV CÎmao {bhm (H$moUVohr XmoZ) : 1) Describe in detail the Gerbner’s model. J~©ZaÀ`m à{V_mZm~X²Xb g{dñVa {ddoMH$ H$am. 2) Explain the Harold D Lasswell’s model of communication. hoaëS> S>r. bmgdobMo g§dmX à{V_mZ ñnîQ> H$am. 3) Explain the verbal and non-verbal communication. _m¡{IH$ Am{U A_m¡{IH$ g§dmX ñnîQ> H$am. 5. Write answer in 500 words (any one) : 14 1) Discuss the development communication. {dH$mgmË_H$ g§dmXmMr MMm© H$am. OR Discuss the characteristics of mass communication. OZg§kmnZmMr {d{eîQ>ço `mda MMm© H$am. ————————— *SLRB2* SLR-B – 2 Seat No. M.A. (Mass Communication) (Semester – I) (New CBCS) Examination, 2015 DEVELOPMENT OF MEDIA (Paper – II) _mÜ`_mMm {dH$mg Day and Date : Wednesday, 18-11-2015 Total Marks : 70 Time : 10.30 a.m. to 1.00 p.m. N.B. :i)All questions are compulsory. gd© àíZ Amdí`H$ AmhoV. ii) Figures to the right indicate full marks. COdrH$S>rb A§H$ àíZm§Mo nyU© JwU Xe©{dVmV. 1. Select the correct alternatives : 14 `mo½` n`m©`mMr {ZdS> H$am : 1) Vishwanath Wable had started _____________ newspaper. {dídZmW dm~io `m§Zr ______________dV©_mZnÌ gwê$ Ho$bo hmoVo. a) Shivner {edZoa b) Samata g_Vm c) Bahishkrut Bharat ~{hîH¥$V ^maV d) Jagruk OmJê$H$ 2) _____________ was the first editor of Dhyanprakash. ______________ho n{hbo kmZàH$me Mo g§nmXH$ hmoVo. a) Krushnaji Rande H¥$îUmOr amZS>o b) Narsingh Kelkar Zaqgh Ho$iH$a c) Shivrampant Paranjape {edam_n§V nam§Ono d) Lokmanya Tilak bmoH$_mÝ` {Q>iH$ P.T.O. SLR-B – 2 -2- *SLRB2* 3) _____________ was the first Marathi Magazine in Maharashtra. ______________ho n{hbo _amR>r _m{gH$ _hmamîQ´>mV hmoVo. a) Vivek {ddoH$ b) Lokprabha bmoH$à^m c) Manorama _Zmoa_m d) Digdarshan {X½Xe©Z 4) Rashtramat Newspaper started in ________________ amîQ´>_V ho d¥ÎmnÌ _______________Ü`o gwê$ Pmbo. a) 1908 1908 b) 1909 1909 c) 1910 1910 d) 1912 1912 5) ___________ was the father of Indian Journalism. ______________ho ^maVr` nÌH$m[aVoMo OZH$ hmoVo. a) Raja Ram Mohan Roy amOm am_ _mohZ am°` b) Dr. Babasaheb Ambedkar S>m°. ~m~mgmho~ Am§~oS>H$a c) Narsingh Kelkar Zaqgh Ho$iH$a d) Lokmanya Tilak bmoH$_mÝ` {Q>iH$ 6) __________ was established by Surendranatha Banerji. Mr ñWmnZm gwa|ÐZmW ~°ZOu `m§Zr Ho$br. a) News Association Ý`yO Agmo{eEeZ b) Indian Association B§{S>`Z Agmo{eEeZ c) Association of India Agmo{eEeZ Am°\$ B§{S>`m d) Press Association àog Agmo{eEeZ *SLRB2* -3- SLR-B – 2 7) Swadeshmitram was the _________________ important Newspaper. ñdXoe{_Ì_ ho _hÎdmMo d¥ÎmnÌ hmoVo. a) Tamil V{_b b) Hindi qhXr c) Marathi _amR>r d) English B§J«Or 8) Sanvad Kaumudi was publishing in Language. g§dmX H$m¡_wXr ^mfoV àH$m{eV hmoV Ago. a) Bengali ~§Jmbr b) Persian nmaer c) English B§J«Or d) Hindi {h§Xr 9) was the First Marathi Daily. ho n{hbo _amR>r X¡{ZH$ hmoVo. a) Mumbai Vaibhav _w§~B© d¡^d b) Kesari Ho$gar c) Bhala ^mbm d) Shivner {edZoa SLR-B – 2 -4- *SLRB2* 10) Prabodhan started by . à~moYZ d¥ÎmnÌ `m§Zr gwê$ Ho$bo. a) Lokhitwadi bmoH${hVdmXr b) Raj Thakare amO R>mH$ao c) Keshav Shitaram Thakare Ho$ed {gVmam_ R>mH$ao d) Bal Thakare ~mi R>mH$ao 11) Brahminical Magazine was publishing in Language. ~«m÷rZrH$b _°JPrZ `m ^mfoV àH$m{eV hmoV hmoVo. a) English B§J«Or b) Hindi qhXr c) Gujarati JwOamVr d) Marathi _amR>r 12) year was known as Tilak era. {Q>iH$ `wJ åhUyZ df} AmoiIbo OmVo. a) 1901-1920 1901-1920 b) 1920-1947 1920-1947 c) 1947-1950 1947-1950 d) 1903-1919 1903-1919 *SLRB2* -5- SLR-B – 2 13) Sudharak was publishing in Language. gwYmaH$ d¥ÎmnÌ ^mfoV àH$m{eV hmoV hmoVo. a) Both in Marathi and English B§J«Or Am{U _amR>r XmoÝhr ^mfoV b) Marathi _amR>r c) Hindi qhXr d) English B§J«Or 14) Krushnaji Prabhakar Khadilkar started the in 1930. H¥$îUmOr à^mH$a Im{S>bH$am§Zr 1930 _Ü`o ho d¥ÎmnÌ H$mT>bo. a) Nawakal ZdmH$mi b) Hitwad {hVdmX c) Bhoot ^yV d) Samta g_Vm 2. Write short notes (any four) : 12 WmoS>`mV Q>rnm {bhm (H$moUVohr Mma) : 1) Darpan Xn©U 2) Sudharak gwYmaH$ SLR-B – 2 -6- *SLRB2* 3) Dr. Babasaheb Ambedkar S>m°. ~m~mgmho~ Am§~oS>H$a 4) Folk media bmoH$ _mÜ`_o 5) Kesari. Ho$gar. 3. Write the answer in short (any four) : 16 WmoS>`mV CÎmao {bhm (H$moUVohr Mma) : 1) State the contribution of Lokhitwadi in Marathi Journalism. bmoH${hVdmXtMo _amR>r nÌH$m[aVoVrb `moJXmZ {dfX H$am.