Table of Contents
Foreword...... xxiv
Preface...... xxv
Section 1 Entertainment, Culture, and Society
Chapter 1 Transformation of Entertainment Culture throughout Society and History...... 1 Ebru Karadogan Ismayılov, İstanbul Commerce University, Turkey Gozde Sunal, İstanbul Commerce University, Turkey
Chapter 2 Leisure and Entertainment as a Creative Space-Time Manifold in a Post-Modern World...... 21 Nadezhda Nikolaevna Pokrovskaia, Saint Petersburg State University of Economics, Russia
Chapter 3 Entertainment and Food Tourism in the Backdrop of Late Modernity and a Reflection on Turkey..... 39 Aysegul Kesimoglu, City University London, UK
Chapter 4 Negotiating Spirituality: Commodification of Religious Content in the Entertainment Industry...... 57 Ruly Darmawan, Bandung Institute of Technology, Indonesia
Chapter 5 Concurrence of Sports and Entertainment Industries: Super Bowl...... 72 Guven Buyukbaykal, İstanbul University, Turkey Yildiray Kesgin, İstanbul University, Turkey
Chapter 6 Bollywoodizing Cricket! A Fascinating World of Global Sensibilities, Entertainment Revolution, Cultural Representation, and Economic Stunts...... 89 Sony Jalarajan Raj, St. Thomas University, USA Rohini Sreekumar, Monash University, Malaysia Section 2 Entertainment and Media
Chapter 7 The Understanding of Entertainment in Press Enterprises in Turkey...... 105 Cuneyt Binatli, İstanbul Commerce University, Turkey Gozde Sunal, İstanbul Commerce University, Turkey
Chapter 8 An Overview on Presentation of Entertainment in Newspapers’ Weekend Supplements...... 122 Nihal Kocabay Sener, İstanbul Commerce University, Turkey
Chapter 9 Entertainment on French Television...... 145 Catherine Ghosn, Université Paul Sabatier, France
Chapter 10 Transformation in Daytime Television Programs in Turkey since 2000...... 161 Ece Karadogan Doruk, İstanbul University, Turkey
Chapter 11 The Past as a Spectacle: The Magnificent Century...... 182 Selin Tüzün, Marmara University, Turkey Aygun Sen, Marmara University, Turkey
Chapter 12 Rewarding Work, Representing Work: The Serious Side of Entertainment in Globalised Award Shows...... 203 Lukasz Swiatek, The University of Sydney, Australia
Chapter 13 Globalization and the Dynamics of Work Markets...... 225 Kristian Feigelson, Sorbonne University, France
Chapter 14 User-Generated Cinema: A New Way of Consumer Co-Creation?...... 245 Theresa Steffens, Macromedia University for Media and Communication Naststraße 11, Germany Thomas Döbler, Macromedia University for Media and Communication Naststraße 11, Germany
Chapter 15 Historical Epic as a Genre in Popular Turkish Cinema...... 264 Ala Sivas Gulcur, Istanbul Commerce University, Turkey Chapter 16 Violence and Pornographic Violence as a Mass Entertainment Medium: A Study on Spartacus Series...... 278 M. Nur Erdem, İstanbul Kavram Vocational College, Turkey
Section 3 Entertainment and Marketing
Chapter 17 Leisure Time Marketing in the Context of the Entertainment Industry...... 296 Ozgur Cengel, İstanbul Commerce University, Turkey Yaman Oztek, Galatasaray University, Turkey
Chapter 18 Experience Marketing at Retail Environments...... 314 Gozde Oymen Kale, İstanbul Commerce University, Turkey Ebru Ulusoy, University of Maine, USA
Chapter 19 Eatertainment: The New Era in Lateral Thinking – Issues and Competing Trends in Retailing...... 332 D. Zeynep Bayazıt Şahinoğlu, İstanbul Commerce University, Turkey Figen Yıldırım, İstanbul Commerce University, Turkey
Chapter 20 Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities...... 350 Angela Chang, University of Macau, China
Chapter 21 Contemporary Art Museums’ Marketing Strategies: The Case of the Istanbul Modern Art Museum...... 371 Zeynep Guney Celebi, Galatasaray University, Turkey
Chapter 22 Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling...... 389 Wilson Ozuem, University of Hertfordshire, UK Jason Prasad, University of Wales, UK
Section 4 Entertainment, Advertising, and Public Relations
Chapter 23 The Representation of Public Relations Profession and Public Relations Practitioners in the Context of Entertainment Culture in Turkish TV Series...... 421 Hilal Ozdemir Cakir, İstanbul Commerce University, Turkey Chapter 24 The Integration of Entertainment and Advertising: Advertainment...... 440 R. Gulay Ozturk, İstanbul Commerce University, Turkey
Chapter 25 Entertainment Media: Times of Branded Content...... 461 Paula Cordeiro, University of Lisbon, Portugal António Mendes, University of Lisbon, Portugal & IADE – Creative University, Portugal José Mascarenhas, University of Lisbon, Portugal Sofia Lameira, University of Lisbon, Portugal
Chapter 26 Acceptance of Branded Video Games (Advergames): A Cross-Cultural Study Spain-USA...... 482 José Martí-Parreño, European University of Valencia, Spain Carla Ruiz-Mafé, University of Valencia, Spain Lisa L. Scribner, University of North Carolina – Wilmington, USA
Chapter 27 The Use of Humor in Award-Winning TV Commercials in Turkey...... 503 Erdem Tatli, İstanbul Commerce University, Turkey Urun Anil Ozdemir, İstanbul Culture University, Turkey
Chapter 28 Advertisement as Part of Entertainment Culture and its Effects on City Culture...... 521 Betul Onay Dogan, İstanbul University, Turkey
Section 5 Entertainment and Technology
Chapter 29 The Role of New Media in Contemporary Entertainment Culture...... 542 Ozgur Akgun, University of Maine, USA
Chapter 30 Shared Values in Social Media and Comics Scan Communities as New Belonging-Marks...... 558 Alexandre Honório da Silva, Universidade Federal de Pernambuco (PPGCOM/UFPE), Brazil Chapter 31 Digital Entertainment Culture and Generation Y: An Evaluation on Social Network Games in Turkey...... 578 Barıs Kara, Galatasaray University, Turkey R. Gulay Ozturk, İstanbul Commerce University, Turkey
Compilation of References...... 595
About the Contributors...... 655
Index...... 665