Accelerating ITV’s digital transformation Full year results for the year ended 31st December 2019 Carolyn McCall, ITV Chief Executive, said “Thanks to the hard work of our teams across the business, our full year results have come in ahead of expectations helped by revenue growth in the second half of the year in ITV Studios, advertising and online. We are making good progress in each area of our strategy and our investments in data, technology, online and in streaming will enable ITV to be a sustainable, diversified and structurally sound digital media and entertainment business.” Full year results are ahead of expectations • Total external revenue up 3% at £3,308 million (2018: £3,211 million) • ITV total advertising revenue down 1.5%, better than previously guided • Adjusted EBITA down 10% at £729 million (2018: £810 million) and adjusted EPS down 10% at 13.9p (2018: 15.4p), impacted by the decline in TAR and strategic investments we are making to drive future growth • Statutory EBITA down 12% and Statutory EPS up 1% at 11.8p (2018: 11.7p) Successfully executing our strategy to build a digitally led media and entertainment company • Grow ITV Studios o Total ITV Studios organic revenue up 9%, with external revenue up 12%, benefiting from the phasing of deliveries o Solid pipeline of new and returning shows o ITV Studios adjusted EBITA up 5% to £267 million (2018: £255 million) • Transform Broadcast o Continued strong growth in online revenue, up 21% o Good onscreen and online viewing: . ITV Family SOV flat at the second highest level for a decade . VOD viewing up 13% against tough comparatives o Built and rolling out Planet V, our programmatic addressable advertising platform o ITV Broadcast total revenue down 2% at £2,063m (2018: £2,096 million) with adjusted EBITA down 17% to £462 million (£555 million) • Expand Direct to Consumer o BritBox UK is on plan, following its successful launch in November 2019 o Strong growth in subscribers: . ITV Hub+ over 400,000, and . BritBox US over 1 million Continued strong cash generation • Delivered £25 million of cost savings, £5 million ahead of target • Strong profit to cash conversion of 87% • 1.0x reported net debt to adjusted EBITDA • Full year dividend of 8p, in line with our guidance Outlook • Total advertising revenue is forecast to be up 2% in Q1 • Early indications suggest total advertising revenue will be down 10% in April • In March and April, we have seen an impact from travel advertising deferments relating to the Coronavirus. All deferments to date have been included in this guidance. • Despite the ongoing economic uncertainty around the outlook for the UK following its departure from the EU, over the full year we are currently confident that o We will continue to execute well on the strategy o ITV Studios will deliver revenue growth over the full year, but as previously guided it will be impacted by the phasing of deliveries in 2019. Over the medium term we continue to expect that ITV Studios revenues will grow by at least 5% CAGR with a 14%-16% margin. o We will deliver double digit growth in online revenues and growth in direct to consumer • At this stage it is too difficult to assess the further implications of the Coronavirus but we continue to monitor the situation closely. • The Board intends to pay another full year dividend of 8p for 2020 Notes to editors 1. Unless otherwise stated, all financial figures refer to the 12 months ended 31 December 2019, with growth compared to the same period in 2018. 2. Group income statement Twelve months to 31 December 2019 2018 Change Change £m £m £m % Total advertising revenue 1,768 1,795 (27) (1.5) Broadcast non-advertising revenue 295 301 (6) (2) Broadcast total revenue 2,063 2,096 (33) (2) ITV Studios total revenue 1,822 1,670 152 9 Total non-advertising revenue 2,117 1,971 146 7 Total group revenue 3,885 3,766 119 3 Internal supply (577) (555) (22) (4) Group external revenue 3,308 3,211 97 3 Group adjusted EBITA 729 810 (81) (10) Group adjusted EBITA margin 22% 25% Statutory EBITA 693 785 (92) (12) Adjusted EPS 13.9p 15.4p (1.5)p (10) Statutory EPS 11.8p 11.7p 0.1 1 Dividend per share 8.0p 8.0p - - Net debt as at 31 December (804) (927) 123 13 3. Total advertising is forecast to be up 2% in Q1 with January down 1%, February up 8% and March up 1%. Early indications are that total advertising revenue will be down 10% in April. In March and April, we have seen an impact from travel advertising deferments. All deferments to date have been included in this guidance. At this stage it is too difficult to assess the further implications of the Coronavirus. These revenues include spot advertising, online, sponsorship and other advertising revenues and excludes self-promotion. Figures for ITV plc are based on ITV estimates and current forecasts. 4. Broadcast key performance indicators Twelve months to 31 December 2019 2018 Change % ITV Total viewing (hrs) 16.3bn 17.0bn (4) ITV Family SOV 23.2% 23.2% - Long form online viewing (hrs) 506m 447m 13 ITV Hub registered user accounts 30.8m 27.6m 12 • ITV Total viewing is the total number of hours spent watching ITV channels live, recorded broadcast channels within 28 days, third party VOD platforms, ITV Hub on owned and operated ad funded platforms, ITV Hub+, and managed YouTube channels. • SOV data based on BARB/AdvantEdge. SOV data is for individuals and is based on 7 days (C7). ITV Family includes: ITV, ITV2, ITV3, ITV4, ITV Encore, ITVBe, CITV, ITV Breakfast, CITV Breakfast and associated “HD” and “+1” channels. All viewing on TV set, therefore includes catch up and Hub on television. • Long form online viewing is the total number of hours ITV VOD content is viewed on owned and operated ad funded platforms, and Hub+ viewing on owned and operated platforms, based on data from Crocus. • A registered user account is an individual viewer who has signed up to the ITV Hub using one email address. The individual has to have been active within the last 3 years to remain a registered user. • % change for performance indicators is calculated on unrounded numbers. 5. The final dividend will be paid on 21 May 2020. The ex-dividend date is 9 April 2020. The record date is 14 April 2020. 6. This announcement contains certain statements that are or may be forward looking with respect to the financial condition, results or operations and business of ITV. By their nature forward looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by such forward looking statements. These factors include, but are not limited to (i) a major deterioration in the current outlook for UK advertising and consumer demand, (ii) significant change in regulation or legislation, (iii) failure to identify and obtain, or significant loss of, optimal programme rights, (iv) the loss or failure of transmission facilities or core systems and (v) a significant change in demand for global content. Undue reliance should not be placed on forward looking statements which speak only as of the date of this document. The Group accepts no obligation to revise publicly or update these forward looking statements or adjust them to future events or developments, whether as a result of new information, future events or otherwise, except to the extent legally required. 7. The financial information set out above does not constitute the Company’s statutory accounts for the years ended 31 December 2019 but is derived from those accounts. Statutory accounts for 2018 have been delivered to the registrar of companies, and those for 2019 will be delivered in due course. The auditor has reported on those accounts; their reports were (i) unqualified, (ii) did not include a reference to any matters to which the auditor drew attention by way of emphasis without qualifying their report and (iii) did not contain a statement under section 498 (2) or (3) of the Companies Act 2006. For further enquiries please contact: Investor Relations Pippa Foulds +44 20 7157 6555 or +44 7778 031097 Faye Dipnarine +44 20 7157 6581 Media Relations Paul Moore +44 7860 794444 Grant Cunningham +44 20 7157 3023 or +44 7764 210742 Chief Executive’s Report ITV delivered a good performance in 2019 in spite of the uncertain economic and political environment. Full year results were ahead of expectations and we made good progress in executing our strategy to build a digitally led media and entertainment company. We are growing our stable margin Studios business, transforming Broadcast and expanding our Direct to Consumer business. The investments in our strategic priorities are delivering. We are strengthening our creative talent in ITV Studios; accelerating the growth of ITV Hub; rolling out Planet V, our addressable advertising platform; strengthening our data and tech capabilities; and we successfully launched BritBox UK. We are very focused on building a stronger, more diversified and structurally sound business. The media market is changing rapidly and our strategy continues to evolve to position ITV to take advantage of the opportunities in advertising video on demand (AVOD) and streaming, while mitigating the effect of competition for viewing. 2019 Financial highlights Total ITV revenue increased by 3% driven by 7% growth in total non-advertising revenue as we continue to diversify the business.