DOCSLIB.ORG

News + Digital Trends

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
News + Digital Trends LOLA RED News + Digital Trends 20 VOL. 19 PRESENTED WEEK OF AUGUST 3, 2020 CHART OF THE WEEK Consumers’ shift in where, when, what and how they purchase evolve marketing strategies eMarketer’s “Behind the Numbers” podcast discussed customer retention, user experience and actionable steps marketers can take during the ongoing pandemic. NEWS + “Due to the pandemic, consumers are open to consider new DIGITAL brands and new channels that they hadn’t consider before. We see that in online grocery - before, many wanted to squeeze the TRENDS orange themselves but now they’re willing to ‘click’ and ‘give me two oranges.’ Marketers need to step back and ask themselves, “Am I meeting a need?” Numbers are important, but the essence of great marketing is the connection between the brand and the consumer, it’s about getting to know why you have brand loyalists - put your consumer hat on. “There’s no magic to building loyalty.” — Jaysen Gillespie, vice president and head of analytics and data science at Criteo. Source | eMarketer 2 Simon Sinek Author + Motivational Speaker NEWS + DIGITAL “Real innovation isn’t asking, ’what can a pizza oven TRENDS make?’ It’s asking, ’what can an oven make?’ This goes for people too. It should be, ‘I’ve got a lot of smart people, what can they do?’ It’s not, ‘what can my accountant do because accountants can only do accounting’. Or ’what can my engineer do because engineers can only do engineering’. It is ’what can smart people do when we give them a customer-focused problem?’ QUOTE OF THE WEEK 3 CAMPAIGN OF THE WEEK Barilla Pasta brings people together! Friends Vittoria and Carola entertained each other during Italy’s lockdown by playing tennis together atop their respective rooftops. NEWS + When Barilla’s agency, We Are Milan Social, learned that the girls DIGITAL were huge fans of Roger Federer, they teamed up with the tennis TRENDS star to surprise the duo after the lockdown was lifted. The girls thought they were being interviewed for their viral video fame (10M + views) but to their surprise, Roger appeared and challenged them to a rooftop match followed by lunch featuring Barilla. “Personally, for me, it was a special moment in my career as a tennis player, to surprise fans like I have been able to do with Carola and Vittoria,” Federer stated. 4 Source // AdWeek How have fast casual restaurants pivoted during covid-19? Young adults have often been called out for their eating habits: takeout, delivery, dining out. However, Covid-19 is changing that. 64% of young adults say their dining habits have changed due to the pandemic. Compared to 2017, young adults have also said that cooking is a top way to spend their free time in 2020. At the same time, restaurants are pivoting to rapidly address these consumer shifts and to mitigate the loss of office lunch patrons they relied on. NEWS + DIGITAL Sweetgreen, known for its creative salads, is now offering heartier plate options - a main course with sides. The plates are essentially TRENDS salads reconfigured and served warm. The brand was originally planning to roll out this new offering in 2021, but made the idea a reality within a 30-day time frame to accommodate new consumer needs. Dig Inn, known for using locally sourced ingredients, is offering Dig Acres Farm Box, which contains fresh produce delivered straight from the farm to consumers’ doorsteps. Burger King France, alongside creative agency Buzzman, created fun graphics to showcase all the ingredients needed to create BK classics at home using products purchased at a local grocer. CONSUMER TREND: FAST CASUAL OFFERINGS CASUAL FAST 5 Source // CASSANDRA WTF IS GOING ON WITH TIKTOK? So, what’s up? The last few weeks have been a WILD ride for our favorite social media app, TikTok. Last Friday President Trump announced he would ban TikTok because of national security concerns. He then announced this past Monday that he’s giving ByteDance until September 15 to sell the app to Microsoft or another company or they will “be out of business in the United States.” What’s TikTok saying in all of this? In what was a direct response to President Trump, Vanessa Pappas, TikTok’s U.S. General Manager, posted a video to the platform over the weekend confidently saying “TikTok is here for the long run.” Within her post, NEWS + she thanked users on the platform and highlighted some of TikTok’s U.S.-based wins (re: thousands of jobs DIGITAL created for the economy), and the new $2B fund it has set up to support creators. TRENDS What’s in it for Microsoft? If Microsoft or another major U.S. company purchases the $50B-valued TikTok, it’s likely that the app as we know it would remain largely unchanged (thank goodness!). If Microsoft completes the acquisition, they will not only compete with massive tech giants like Facebook and Google, but will also have access to millions of Americans’ data. How have our favorite creators reacted? Well, they are devastated to say the least. The announcement sparked utter chaos amongst the creator community prompting tearful goodbyes to their fans and asking user to follow them on other social networks. 6 WTF IS GOING ON WITH TIKTOK? (ctd) Should you be worried? Short answer - no. The risk of a TikTok ban is low with a powerhouse like Microsoft weighing in on the purchase. Additionally, there has never been an outright ban on an app in the U.S. and the President hasn’t quite explained how he would navigate achieving one. In short, we should have no fear of a future where we can't waste an evening scrolling through endless content on our FYP. What’s Lola Red’s POV? TikTok has become the go-to channel for marketers in 2020 due to its emerging content and NEWS + advertising format. Smart brands will continue to lean heavily into TikTok and design campaigns DIGITAL that cater to it. In fact, American Eagle, Got Milk and Netlfix were all running ad campaigns throughout this week so they clearly see a future. Secondly, why not continue to engage where TRENDS your fans are? On Wednesday evening TikTok was still #2 in the app store, so consumers are still joining with vigor. Lastly, TikTok is handing out FREE ad credit for the platform, so why not give it a shot? (Let Lola know if you want us to manage your ad campaigns) ;) In all seriousness, if TikTok does get banned tomorrow, all of the content + campaign ideas would adapt well to other channels like Instagram, Triller, Snapchat as that is where the creators will flock to … and brands will follow suit. Social media … it’s always a wild ride! 7 4 THINGS TO KNOW ABOUT REELS 1. This isn’t the first time Instagram (or *ahem* Facebook) has played copycat Facebook has an extensive record of copying features that other platforms are known for and rolling them out to their billions of users in an effort to squash younger competition. Remember back in 2016 when Instagram first launched Stories to insane backlash? The company was accused of being a Snapchat clone, but Instagram quickly surpassed Snapchat in daily users and has continued to gain massive success. This is the exact same success Instagram’s team can hopes to apply to pull Reels off. NEWS + 2. This is the first product that is geared towards creators not the everyday users DIGITAL Robby Stein, Instagram’s product director, said the company’s main goal is to “support the entire TRENDS creator ecosystem,” including giving creators the ability to scale their reach on the platform and adding new tools to make their videos pop. Vishal Shah, Instagram's VP of product also said this week, "We've not been historically good at helping new creators find an audience. The pitch for new creators is that Reels is a good way to get discovered, even if you don't have a follower base." 3. Reels is part of Instagram’s larger core focus Instagram’s product team is “really positioning the Instagram camera around a few core formats,” according to Stein. Stories is meant to serve as more of a social feature - quick hitting bites of everyday life. While Reels is designed with pure entertainment as the focus- an area that Instagram wants to really focus on for future development. 4. High-profile brands are already flocking to the new format Reels has already been out in 50 other countries, so some global brands have already began to test the new format. Every single one of Louis Vuitton’s Instagram Reels has gone viral, with an average of 5 million views. 8 ENGAGING VISUALS FOR THE NEW NORMAL This week, members of our team sat in on a webinar presented by AdWeek featuring leaders from Adobe Stock and Pantone titled: “Engaging Visuals for the New Normal” - which addressed consumer values through color and content. They shared insights and presented findings based on a study from the Adobe State of Creativity: COVID Pulse, July 2020. Some of our favorite takeaways below: NEWS + ● Creators face a growing struggle to keep up with rapidly evolving trends. ● 90% say trends in visual culture and topics are evolving faster today than ever before. DIGITAL ● 89% agree that 2020 has made their team think more creatively than ever before. TRENDS ● 71% say their company or clients struggle to navigate the shifting trends in visual culture and topics. ● Color palettes should focus around four main pillars: Simplicity, Positivity, Great Outdoors, and Contentment ● People's lives have drastically changed, so the content they want to consume is rapidly changing.
Load more

Recommended publications
  • A Day in the Life of Your Data
    A Day in the Life of Your Data A Father-Daughter Day at the Playground April, 2021 “I believe people are smart and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.” Steve Jobs All Things Digital Conference, 2010 Over the past decade, a large and opaque industry has been amassing increasing amounts of personal data.1,2 A complex ecosystem of websites, apps, social media companies, data brokers, and ad tech firms track users online and offline, harvesting their personal data. This data is pieced together, shared, aggregated, and used in real-time auctions, fueling a $227 billion-a-year industry.1 This occurs every day, as people go about their daily lives, often without their knowledge or permission.3,4 Let’s take a look at what this industry is able to learn about a father and daughter during an otherwise pleasant day at the park. Did you know? Trackers are embedded in Trackers are often embedded Data brokers collect and sell, apps you use every day: the in third-party code that helps license, or otherwise disclose average app has 6 trackers.3 developers build their apps. to third parties the personal The majority of popular Android By including trackers, developers information of particular individ- and iOS apps have embedded also allow third parties to collect uals with whom they do not have trackers.5,6,7 and link data you have shared a direct relationship.3 with them across different apps and with other data that has been collected about you.
    [Show full text]
  • Critical Point of View: a Wikipedia Reader
    w ikipedia pedai p edia p Wiki CRITICAL POINT OF VIEW A Wikipedia Reader 2 CRITICAL POINT OF VIEW A Wikipedia Reader CRITICAL POINT OF VIEW 3 Critical Point of View: A Wikipedia Reader Editors: Geert Lovink and Nathaniel Tkacz Editorial Assistance: Ivy Roberts, Morgan Currie Copy-Editing: Cielo Lutino CRITICAL Design: Katja van Stiphout Cover Image: Ayumi Higuchi POINT OF VIEW Printer: Ten Klei Groep, Amsterdam Publisher: Institute of Network Cultures, Amsterdam 2011 A Wikipedia ISBN: 978-90-78146-13-1 Reader EDITED BY Contact GEERT LOVINK AND Institute of Network Cultures NATHANIEL TKACZ phone: +3120 5951866 INC READER #7 fax: +3120 5951840 email: [email protected] web: http://www.networkcultures.org Order a copy of this book by sending an email to: [email protected] A pdf of this publication can be downloaded freely at: http://www.networkcultures.org/publications Join the Critical Point of View mailing list at: http://www.listcultures.org Supported by: The School for Communication and Design at the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam DMCI), the Centre for Internet and Society (CIS) in Bangalore and the Kusuma Trust. Thanks to Johanna Niesyto (University of Siegen), Nishant Shah and Sunil Abraham (CIS Bangalore) Sabine Niederer and Margreet Riphagen (INC Amsterdam) for their valuable input and editorial support. Thanks to Foundation Democracy and Media, Mondriaan Foundation and the Public Library Amsterdam (Openbare Bibliotheek Amsterdam) for supporting the CPOV events in Bangalore, Amsterdam and Leipzig. (http://networkcultures.org/wpmu/cpov/) Special thanks to all the authors for their contributions and to Cielo Lutino, Morgan Currie and Ivy Roberts for their careful copy-editing.
    [Show full text]
  • National Magazine Award
    VIRTUAL PRESENTATION | THURSDAY, MAY 28, 2O2O The National Magazine Awards honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Originally limited to print NATIONAL MAGAZINE AWARDS FOR PRINT AND DIGITAL MEDIA magazines, the awards now recognize magazine-quality ASME Award for Fiction | Honoring The Paris Review journalism published in any medium. Founded in 1966, the awards ASME NEXT Awards for Journalists Under 30 are sponsored by the American Society of Magazine Editors Magazine Editors’ Hall of Fame Award | Honoring David Granger in association with the Columbia University Graduate School of Journalism and are administered by ASME. Awards are presented in 22 categories. The winner in each category receives an “Ellie,” modeled on the symbol of the awards, ASME.MEDIA TWITTER.COM/ASME1963 #ELLIES Alexander Calder’s stabile “Elephant Walking.” | | THE OSBORN ELLIOTT-NATIONAL MAGAZINE AWARDS SCHOLARSHIP INFORMATION ABOUT FINALISTS AND WINNERS Ellie Awards 2020 ticket sales provide support for the Please visit asme.media for more information about Ellie Awards 2020 Osborn Elliott Scholarship at the Columbia Journalism School. honorees, including citations, links to content and a complete list of the judges Named for the former Newsweek editor and Editors whose names appear in citations held those positions Columbia dean, the scholarship is awarded to students who or were listed on the masthead when the content was published. intend to pursue careers in magazine journalism. Other editors may now be in those positions Magazine Editors’ Hall of Fame Helen Gurley Brown Tina Brown William F. Buckley Jr. Gayle Goodson Butler Graydon Carter MAGAZINE John Mack Carter Sey Chassler EDITORS’ Arthur Cooper Byron Dobell HALL OF FAME Osborn Elliott Clay Felker Dennis Flanagan Henry Anatole Grunwald The Magazine Editors’ Hall of Fame Hugh M.
    [Show full text]
  • The Perfect Startup Five Keys to Their Unprecedented Success LOGO
    the Perfect Startup Five keys to their unprecedented success LOGO . …………………………………………………………….………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….. © faberNovel 2012 ••• 1 ••• A quick word from Stéphane Distinguin ( CEO – faberNovel ) …………………………………………………………….…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………... It is not about the IPO the entire world is We all know Facebook. commenting on: an IPO is certainly not an We all know Mark Zuckerberg. end, but a point on a startup trajectory. These are the names. It’s all about perfection. Up to now, Facebook has been the perfect startup, not because it has We all know the figures, succeeded in everything, but because its has built they are mind-blowing: more than itself step by step, in a very pragmatic way. There is no miracle here: it is just a startup that has had an 900 million members for a current almost perfect stance towards every challenge it has valuation of over 100 billion dollars. faced to date, and has built the most fascinating innovation platform. At first sight, we all knew Facebook Perfection is rarely encountered and even harder to would be the biggest start up "after analyze… At faberNovel, as we do every year, and Google", Mark Zuckerberg, the Social after Google, Apple and Amazon, we wanted to Network hero, a juvenile CEO signing highlight what could be the formula behind Facebook's roaring success. Is there a formula for perfection? We autographs and striking the pose like would like to share our discoveries, our dissection of one of the biggest rock stars of his this marvel just to make it more useful for all of you. I generation. am not sure perfection will be achievable for all of us, but it certainly is our best source of inspiration.
    [Show full text]
  • Annual Report 2018 ANNUAL REPORT 2018
    Gensler Annual Report 2018 ANNUAL REPORT 2018 ONE COMMUNITY 1 Gensler Annual Report 2018 Every day, by using innovation and creativity, people at Gensler solve important challenges through our work. This is what Gensler is built for—we thrive on the challenges that our clients bring us on projects of all types and scales, from the everyday to the complex. In fact, over the past year we worked with our clients on an amazing 10,000 projects in 2,500 cities. Each project was unique and vital to the future. To make the greatest positive impact on the world around us, Gensler is organized as a single cohesive community that’s connected across the globe, working with shared values and shared purpose. This year, we reshaped our network as One Community that’s able to bring Gensler’s unique strengths to the marketplace and drive transformation for our clients anywhere in the world. This annual report highlights four key areas that go to the core of who we are. We take pride in the fact that we are an industry leader in diversity, with the understanding that assembling a team of people from diverse backgrounds and with different perspectives fuels our ability to practice in over 90 countries, designing every- thing from office furniture to major sports stadiums. We’re also making significant investments in platforms that drive innovation, developing our own software applications, invest- ing in data-driven design, hiring talented leaders from related fields, and growing in ways that will allow exciting new partnerships with our clients. With offices in 48 locations, we have committed to a greater focus on community impact, enriching the human experi- ence through active engagement with community, charitable, civic, and not-for-profit organizations in our cities.
    [Show full text]
  • Introducing Dan Schawbel Keynote Speaker
    INTRODUCING DAN SCHAWBEL KEYNOTE SPEAKER Dan Schawbel Partner & Research Director at Future Workplace Dan Schawbel is a New York Times bestselling author, serial entrepreneur, Fortune 500 consultant, millennial TV personality, global keynote speaker, career and workplace expert and startup advisor. His mission in life is to support his generation from student to CEO. Dan is a Partner and Research Director at Future Workplace, an executive development firm dedicated to rethinking and reimagining the workplace, with members including Disney, GE, American Express, Google and Amazon. In 2016, Future Workplace acquired Dan's company, WorkplaceTrends.com, a research and advisory membership service for HR professionals at companies including Nestle, Sodexo and Goldman Sachs. WorkplaceTrends.com is the largest aggregator of workplace research in the world with over 160 sources. He is also the Managing Partner of Millennial Branding, a Gen Y research and consulting firm, which has helped companies like American Express, NBC Universal, Ernst & Young, Deutsche Bank, Oracle, Fidelity and Monster better understand the millennial generation. Through both companies, he’s published 27 groundbreaking research studies with over $450,000 invested and partners ranging from Randstad to Saba. The studies have been covered in over 600 media outlets including The New York Times, NBC, CNN, USA Today and Men’s Health. He is the author of the New York Times and Wall Street Journal bestselling book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press), which is a #1 Barnes & Noble business bestseller and was named the #1 career book of 2013 by The Chicago Tribune. His first book, Me 2.0: 4 Steps to Building Your Future, was a #1 international bestseller and was named the #1 career book of 2009 by The New York Post.
    [Show full text]
  • Wikipedia @ 20
    Wikipedia @ 20 Wikipedia @ 20 Stories of an Incomplete Revolution Edited by Joseph Reagle and Jackie Koerner The MIT Press Cambridge, Massachusetts London, England © 2020 Massachusetts Institute of Technology This work is subject to a Creative Commons CC BY- NC 4.0 license. Subject to such license, all rights are reserved. The open access edition of this book was made possible by generous funding from Knowledge Unlatched, Northeastern University Communication Studies Department, and Wikimedia Foundation. This book was set in Stone Serif and Stone Sans by Westchester Publishing Ser vices. Library of Congress Cataloging-in-Publication Data Names: Reagle, Joseph, editor. | Koerner, Jackie, editor. Title: Wikipedia @ 20 : stories of an incomplete revolution / edited by Joseph M. Reagle and Jackie Koerner. Other titles: Wikipedia at 20 Description: Cambridge, Massachusetts : The MIT Press, [2020] | Includes bibliographical references and index. Identifiers: LCCN 2020000804 | ISBN 9780262538176 (paperback) Subjects: LCSH: Wikipedia--History. Classification: LCC AE100 .W54 2020 | DDC 030--dc23 LC record available at https://lccn.loc.gov/2020000804 Contents Preface ix Introduction: Connections 1 Joseph Reagle and Jackie Koerner I Hindsight 1 The Many (Reported) Deaths of Wikipedia 9 Joseph Reagle 2 From Anarchy to Wikiality, Glaring Bias to Good Cop: Press Coverage of Wikipedia’s First Two Decades 21 Omer Benjakob and Stephen Harrison 3 From Utopia to Practice and Back 43 Yochai Benkler 4 An Encyclopedia with Breaking News 55 Brian Keegan 5 Paid with Interest: COI Editing and Its Discontents 71 William Beutler II Connection 6 Wikipedia and Libraries 89 Phoebe Ayers 7 Three Links: Be Bold, Assume Good Faith, and There Are No Firm Rules 107 Rebecca Thorndike- Breeze, Cecelia A.
    [Show full text]
  • Netflix Chelsea!
    Media Kit ABOUT FAST COMPANY INSPIRES A PURPOSE-DRIVEN NETWORK OF INNOVATORS WHO EMBRACE A COmmON VISION THAT BUSINESS SHOULD BE A FORCE FOR POSITIVE CHANGE IN THE WORLD. FAST COMPANY FAST I SS ue ue 205 NETFLIX N e TFLIX TFLIX & CH BINGES ON HOW apple, facebook & e LS e A A HANDL google ARE INFILTRATING e CHELSEA! R T Why The World’s e MOVIES & TV CH CH IN HOLLYWOOD Hottest Media Company Is Hooking Up With A The Most Dangerous Rule-Breaking Provocateur CEO in Sports Reinventing Brooks Brothers FAND 8 More Things You Need To Can Fitbit Stay ue Healthy? L Know About Netflix Upstart Talent at Boeing & GE MAY 2016 MAY Chelsea Handler: Streaming may never be the same FAST COMPANY FAST FAST COMPANY FAST Iss Issue 209 UE 206 APPLE’s Unsung Medical Wizard INNOVATION BY The Coffee Hacker at STArbUCkS 345 NETFLIX’s Tastemaker BRILLIANT IDEAS A Speed Addict DESIGN featuring AiRbNb, domiNo’s, at GooGLE ow H to disrupt business as usual Why FACEbooK, NiKE, VolVo & more AMAzoN’s Edge Hamilton’s INN in India LIN-MANUEL o MIrANDA VA TWITTER DISNEy’s Jedi t FASHION I grabs a new playbook o 100 most 100 cr most is No. 1 Master N b Y D ICONOCLASTS es 9 from KANYE to QATAR IGN E at t WI I v E tter p E TECH opl 100 MOST CREATIVE FA GooGlE’s class E s IN HI FLOPS war with ApplE b o 10 U we can’t ignore N DI s INE AdidAs targets sru ss women P PEOPLE IN BUSINESS ters Visionaries sAm AdAms at VALENTINo gets crafty The Social Star of SNAPCHAT How GE & ibm INTEL’s recruit Security king FACEbook’s Team of the Moment FoX’s Defiant 2016 october Sportscaster JUNE JUNE 2016 NIkE’s Maestro of Design Twitter CEO Jack Dorsey From politics to the NFL, a tweetstorm is brewing.
    [Show full text]
  • Signature Traits of Innovation's Leaders
    View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Clute Institute: Journals The Journal of Applied Business Research – January/February 2016 Volume 32, Number 1 The “In-Factor”: Signature Traits Of Innovation’s Leaders Susan Eisner, Anisfield School of Business at Ramapo College of New Jersey, USA ABSTRACT This paper was inspired by the 2013 film Jobs, the docu-drama about Apple founder and longtime CEO Steve Jobs whose leadership style in some ways so contradicted contemporary leadership prototypes that he is sometimes said to depict the “anti-leader.” That film triggered this question: Are there attributes that, regardless of behavioral bent, those who lead innovation share? Through a review of academic and practitioner literature an “IN-factor” such leaders share emerges: The intention and insistence to be trailblazers. Though leaders of innovation travel different paths and are not all alike, though some are mavericks and others break through existing challenges, though some are founders and others are successors, though some are college educated and others are not, these “Imagineers” share ten signature traits which this paper establishes should it be helpful to contemporary leadership education, development, and training. Keywords: Leadership Education and Development; Leadership Style; Leaders of Innovation; Contemporary Leadership INTRODUCTION ccording to the Merriam-Webster Dictionary, innovation is “the act or process of introducing new ideas, devices, or methods;” its first known use is noted in the 15th centuryi. Now, a Google search for the keyword innovation produces some 136,000,000 results, for importance of innovation in Abusiness produces 111,000,000 results, for innovation management produces 358,000,000 results, and for innovation leadership produces 361,000,000 results.
    [Show full text]
  • Big Tech Acquisitions and the Potential Competition Doctrine: the Case of Facebook
    Big Tech Acquisitions and the Potential Competition Doctrine: The Case of Facebook Mark Glick and Catherine Ruetschlin Working Paper No. 104 October 2019 ABSTRACT The Big Tech companies, including Google, Facebook, Amazon, Microsoft and Apple, have individually and collectively engaged in an unprecedented number of acquisitions. When a dominant firm purchases a start-up that could be a future entrant and thereby increase competitive rivalry, it raises a potential competition issue. Unfortunately, the antitrust law of potential competition mergers is ill-equipped to address tech mergers. We contend that the Chicago School’s assumptions and policy prescriptions hobbled antitrust law and policy on potential competition mergers. We illustrate this problem with the example of Facebook. Facebook has engaged in 90 completed acquisitions in its short history (documented in the Appendix to this paper). Many antitrust commentators have focused on the Instagram and WhatsApp acquisitions as cases of mergers that have reduced potential competition. We show the impotence of the potential competition doctrine applied to these two acquisitions. We suggest that the remedy for Chicago Professor and Assistant Professor, Department of Economics, University of Utah. Email:[email protected]. The authors would like to thank INET for its generous support for this research and Brandi Chase for her research contributions. https://doi.org/10.36687/inetwp104 School damage to the potential competition doctrine is a return to an empirically tractable structural approach to potential competition mergers. JEL Codes: K21, L40, L86. Keywords: Antitrust Law, Big Tech Companies, Digital Markets, Mergers, Potential Competition Big Tech Acquisitions and the Potential Competition Doctrine: The Case of Facebook 2 I.
    [Show full text]
  • Starbucks Marketing Analysis
    STARBUCKS MARKETING ANALYSIS 10.1515/cris-2015-0002 STARBUCKS MARKETING ANALYSIS KATERINA HASKOVA Starbucks first opened in Seattle in 1971 (Starbucks, 2014) and has grown from one store to 19,767 stores today. With over 160 thousand employees worldwide (Forbes, 2013) this company has become world famous and brings high quality coffee and beverages to its clients over the world daily. Their well-known mission statements is: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. In the Unites States of America 54% of the population over 18 years of age drinks coffee daily and the total American drinking population spends 40 billion dollars on this beverage yearly (Harvard School of Public Health, 2014). According to the following statistics, there is large market potential in the world for this particular service and production; Starbucks along with many competitors, such as Costa Coffee or McCafe, have seized this opportunity and continue to innovate within this market. It is no doubt that this market can be profitable; in 2012 Howard Schultz, the CEO of Starbucks, was classified as the 8th best-paid CEO in the United States of America making 103 million dollars of profit (Rushe, 2013). Throughout this report, we will be looking at the marketing techniques Starbucks uses daily and identify the key techniques that bring them the competitive advantage. Firstly, we will analyse the current marketing strategy, look into detail at their branding, and explain how it brings value to the customer, discuss the ethical engagements and importance of CSR used, and lastly, analyse the relationship between marketing strategies.
    [Show full text]
  • Ten Years In: Implementing Strategic Approaches to Cyberspace
    U.S. Naval War College U.S. Naval War College Digital Commons Newport Papers Special Collections 2020 Ten Years In: Implementing Strategic Approaches to Cyberspace Jacquelyn G. Schneider Emily O. Goldman Michael Warner Paul M. Nakasone U.S. Army Chris C. Demchak See next page for additional authors Follow this and additional works at: https://digital-commons.usnwc.edu/usnwc-newport-papers Recommended Citation Schneider, Jacquelyn G.; Goldman, Emily O.; Warner, Michael, "Ten Years In: Implementing Strategic Approaches to Cyberspace" (2020). Newport Papers. 45. This Book is brought to you for free and open access by the Special Collections at U.S. Naval War College Digital Commons. It has been accepted for inclusion in Newport Papers by an authorized administrator of U.S. Naval War College Digital Commons. For more information, please contact [email protected]. Authors Jacquelyn G. Schneider, Emily O. Goldman, Michael Warner, Paul M. Nakasone, Chris C. Demchak, Nancy A. Norton, Joshua Rovner, Timothy D. Haugh, William R. Garvey, Erika E. Volvino, Ryan R. Lemmerman, Erica D. Borghard, Shawn W. Lonergan, Timothy J. White, Paul Stanton, Michael Tilton, Peter Dombrowski, and Nina Kollars This book is available at U.S. Naval War College Digital Commons: https://digital-commons.usnwc.edu/usnwc- newport-papers/45 NAVAL WAR COLLEGE NEWPORT PAPERS 45 NAVAL WAR COLLEGE WAR NAVAL Ten Years In Implementing Strategic Approaches to Cyberspace NEWPORT PAPERS NEWPORT 45 Jacquelyn G. Schneider, Emily O. Goldman, and Michael Warner, Editors Ten Years In Newport Paper No. 45 Ten Years In Implementing Strategic Approaches to Cyberspace The Newport Papers are extended research projects that the Director, the Dean of Na- val Warfare Studies, and the President of the Naval War College consider of particular interest to policy makers, scholars, and analysts.
    [Show full text]