SAP Investor Presentation

SAPPHIRE NOW 2019 Financial Analyst and Investor Conference

May 8, 2019 Agenda

1:30 pm Opening Remarks Stefan Gruber, Head of Investor Relations 1:30 – 1:50 p.m. Qualtrics Update Zig Serafin, President, Qualtrics 1:50 – 2:10 p.m. The Intelligent Enterprise Christian Klein, COO and Executive Board Member 2:10 – 2:30 p.m. Business and Financial Update Luka Mucic, CFO and Executive Board Member 2:30 – 3:00 p.m. Executive Q&A Session Bill McDermott, Luka Mucic, Adaire Fox-Martin, Christian Klein, Jennifer Morgan, Juergen Mueller Safe Harbour Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. SAPPHIRE NOW 2019 Qualtrics Update

Zig Serafin President, Qualtrics

INTELLIGENT INTERACTIONS ADVANCED ANALYSIS PRESCRIPTIVE ACTIONS

• Interaction and Logic Builder • Text iQ • Omni and Contextual Actioning

• Intelligent Questioning • Reporting • Proactive Alerting

• Omni Channel Distribution • Stats iQ and Driver iQ • Closed Loop Ticketing

• Digital Engagement • Role-Based Dashboards

• Respondent Management

• iQ Directory

End to end Building and Managing of the Customer Experience Value Chain

FIELD SERVICE EXPERIENCE

BEST IN CLASS E-COMMERCE Problem: Disconnect between what EXPERIENCE Customer a field service rep thinks vs. what the Order customer thought of the interaction. Problem: Commerce customers know exactly where in the purchase flow Quote Contract / Order customers are dropping off. Don’t know WHY. Management Opportunity

Lead Fulfillment

POST SUPPORT EXPERIENCE

Problem: Service cloud customers Unidentified to know how long their agents are on Identified WEBSITE & APP EXPERIENCE calls. They don’t know how their customers felt at the end. Contact Problem: Commerce customers know Invoicing certain pages are getting less engagement than they used to, they don’t know WHY. PROCUREMENT Problem: Disconnect between supply chain management and customer / supplier demand and/or pricing/packaging.

MY DEVELOPMENT MY PERSONAL EXPERIENCE

Learning Talent Profile Engagement Experience My Training & My Personal Leave Work - Life Development My Total Rewards Employee Lifecycle My Performance Check in My Tools and Technology My Work Travel

My Team

My Onboarding Experience My New Role

My Candidate MY REWARDS My Exit Experience MY FIRST IMPRESSION Compensation Onboarding Benefits Optimizer

New Hire Engagement SAP C/4Hana + Qualtrics CustomerXM

SAP Qualtrics CX SAP Qualtrics SAP Qualtrics for SAP Qualtrics CX for SAP Qualtrics CX for for Marketing CX for Sales Customer Data Cloud Commerce Customer Service Understand customer Assess strength of client Connect feedback with Manage, improve digital Design and deliver seamless segments, target relationships, improve consent driven profile to build interactions to provide service experiences to audiences, and sales productivity of trust by giving customers premium commerce customers across every customer behavior for reps, provide premium transparency and control. experiences increasing support channel (phone, more effective sales experience. conversion, loyalty and chat, in-person, digital). automated campaigns. satisfaction.

Manage, improve digital interactions to provide premium eCommerce experiences increasing conversion, loyalty and satisfaction.

KEY BENEFITS

• Capture insights into customer intent and affinity based on buying actions and behaviors

• Use customer insights for personalization to enable fast and smooth experience

• Monitor feedback across customer touch points on any device or channel

• Close loop, bring customer experience data into commerce channel for precise personalization SAP Success Factors + Qualtrics EmployeeXM

SFSF Recruiting & SFSF Core HR SFSF Workforce planning SFSF Performance Onboarding & HR analytics & Compensation Improve recruiting and Proactively pinpoint employee Continually optimize workforce experience, engagement and planning and proactively identify Configure optimal total rewards time-to-value by offerings for workforce and run identifying gaps and productivity drivers, drivers of attrition, employees at risk automatically drive action and opportunities to improve simulations across systematically optimize organizational variables. the candidate improvement and HR employee experience.

transformation. OPTIMIZER BENEFITS QUALTRICS

QUALTRICS EMPLOYEE LIFECYCLE EMPLOYEE QUALTRICS onboarding experience. QUALTRICS EMPLOYEE ENGAGEMENT EMPLOYEE QUALTRICS SFSF Recruiting & Onboarding

Improve recruiting and time-to-value by identifying aps and systematically optimizing candidate onboarding experience.

KEY BENEFITS

• Optimizing onboarding process with feedback and insights from new hires

• Prioritize actions with the biggest impact on key metrics like ramp time and productivity

• Monitor the impact of improvements and keep them on track with built-in action planning

• Use key drivers of attrition to create early warning signals and see where to focus improvements SAP Qualtrics “Core XM”

1 2 3

Single System Empowered Enterprise- of Record employees Grade Centralize all X- Empower every Best-in-class data on your employee with the security, customer, insights they need compliance and employee, brand to make the right governance and product business decisions experiences

4 System of Action Drive action and improvement by embedding X-data into your operational systems

Christian Klein COO and Executive Board Member Intelligent Enterprise Group Operational Execution to achieve the Financial Ambition 2023

GROWTH OPERATIONAL EXCELLENCE Total Revenue Operating Margin

> €35bn

+€ bn 10 +500bp €25bn 29%

2018 2023 2018 2023

All figures based on Non-IFRS. Reconciliations of Non-IFRS numbers to their closest IFRS numbers and references to explanations of the non-IFRS numbers can be found in the quarterly statement. Turn SAP into an Intelligent Enterprise to Support Growth Ambition, Drive Scalability and Gain Efficiency

Seamless Customer, Partner & Employee Experience

Intelligent Enterprise

Back Office Front Office HR Post Sales Finance Spend Sales Management R&D Marketing

Development Productivity Marketing automation Shared services automation ONE customer success management platform

Agile release strategy Guided selling Order management automation Harmonized provisioning & onboarding

Streamline Portfolio Health-based & low touch approval process High-volume business "SAP for me" as single stop shop for customers

Simplify quality process, Harmonized customer service Consumption-based commercial models Easy-to-consume HR services test & validate execution management The Intelligent Enterprise – Broadest Suite

X DATA Hire to Retire Seamless Customer & Employee Experience available by end of 2019 Intelligent Enterprise Total Workforce Back Office HR Management, Front Office Lead to Cash and Finance Manufacturing & Sales Spend Design to Operate Service & Supply Chain Management available by 2020 Support Marketing O DATA

Lead to Cash Source to Pay Total Workforce Management Design to Operate Integrated Business Processes – Illustrative high-level view for hire to retire

Hire to Retire

Business Recruitment/ Talent Mgmt. / Org. Changes / Integration Process Retire Hire Promotion Transfers & Data Flow

Unified User Experience & End-to-End Analytics

LoB Business SAP SuccessFactors SAP S/4HANA Applications

SAP Technical Cloud Platform Identity Access Workflow Single Sign On SAP Data Hub Cloud Platform Services Integration Governance

Business Services Worker Cost Object Timesheet & Applications Business Service Service Service

Customer Setup ONE Business Integration Qualities & Provisioning Configuration & Operations The Intelligent Enterprise − Intelligent Technologies

- Illustrative -

Intelligent Enterprise 30% Increase in on-time Back Office delivery Front Office HR

Finance Manufacturing & 15% Sales Spend Service & Supply Chain Management Reduction of order Support Marketing lead times Lead to Cash 10% Source to Pay Reduction of Total Workforce Management manufacturing costs Design to Operate 15% AI Big Data Reduction of revenue Data ML loss Intelligence IoT 50% Blockchain Analytics Increase in productivity SAP Cloud Platform The Intelligent Enterprise − End-to-End Real Time Steering

- Illustrative -

CEO CFO … … … Intelligent Enterprise 40-50% Real time steering Reporting Reduction of time spent Predictive Analytics on period end close across the value chain Integrated Planning 50% More time available for Back Office HR Front Office high quality deal support Finance Manufacturing & Sales Spend Service & Supply Chain 50% Management Support Reduction of spend on Marketing producing reports 50% Increase of time available for data analysis 10% Improvement in Forecast accuracy SAP Cloud Platform The Intelligent Enterprise − SAP offers choice for the Cloud journey

- Illustrative -

Back Office Front HR Office Finance Manufacturing & Sales Spend Service & Supply Chain Management Support Marketing

S/4HANA Public Cloud S/4HANA Private Cloud S/4HANA On-Premise Managed by SAP Managed by SAP or Vendor Managed by Customer

Cloud Qualities across the Balance specialization Maximize capacity entire application stack with agility for specialization

System Availability / 99.9% uptime guarantee and high 99.5 uptime SLA - High Availability availability across the entire stack

Upgrade Time Zero Downtime maintenance (2020) Zero downtime option (ZDO) Zero downtime

Release Strategy 2+4 (2020) – 2+10 (2021) Semi-annual customer controlled Annual customer led

Total Cost of Ownership Lowest Lower Higher The Intelligent Enterprise – SAP S/4HANA Movement

- Illustrative -

SAP S/4HANA Movement

SAP S/4HANA Movement Tools Re-design and Invest in Tooling and procedures to reduce 50% 50% 30% standardization: the cost and complexity of S/4HANA projects less efforts for reduction of reduction of custom code delivery time custom Process standardization adaption and due to code developments and clean data models Services integration remediation (back to are a key prerequisite to Ensure successful transition by working together with Partners automatization standard) gain real business value from SAP S/4HANA Functionality Leverage the power of SAP Cloud Platform and enrichment of the Digital Core Simplify and automate Fiori activation to increase adoption of new innovations Our Customer’s Expectations – Towards World-Class Cloud Offerings!

SAP Offering from a customer perspective

User Interface Growth Lever III Develop high resilient Higher renewal rates and “always on” Cloud landscape Application with Applications/LoBs adoption across the stack Platform Runtime, Data Base & Business Services Growth Lever I Infrastructure Multi-Cloud Strategy using Flat capital expenditure Network, Compute & Storage Hyperscalers and SAP Converged Cloud (4+1)

Growth Lever II Increase Automation and Reduce Total Cost of Operational Excellence inside Ownership (TCO) SAP’s Cloud infrastructure

- Simplified Illustration - SAPPHIRE NOW 2019 Business and Financial Update

Luka Mucic CFO and Executive Board Member Q1 2019 A great start to the year

Cloud Revenue Total Revenue Cloud & Software Operating Profit Revenue

+48% +41% cc +16% +12% cc +16% +12% cc +19% +13% cc

€1,581m €6,118m €5,070m €1,467m

Operating Margin New Cloud Bookings New Cloud and Cash Flow Software Order Entry Operating Free

+0.5pp +0.2pp cc +32% +26% cc +17% +13% cc +9% +10%

24.0% €324m €1.58bn €2.80bn €2.37bn

All figures based on non-IFRS except Cash Flow. New Cloud and Software Order Entry is defined as Cloud Total Contract Value Order Entry plus Software Order Entry. Reconciliations of Non-IFRS numbers to their closest IFRS numbers and references to explanations of the non-IFRS numbers can be found in the quarterly statement. Evolution of portfolio Intelligence for the Intelligent Suite

Digital Core

Employee Engagement Manufacturing & Supply Chain

Intelligent Suite

Network & Spend Customer Intelligent Technologies Experience Management

SAP Leonardo

Digital Platform

Data Cloud Management Platform Evolution of strategic priorities Cloud ramp up complete – shifting balance

Growth focus Organic Acquire Organic Best-of-Cloud; Intelligent Enterprise; Transform Core Portfolio X + O To In-memory Readiness

R&D priority Integrated Cloud Solutions; Integrated Hybrid Suite & On Premise Database; Platform Suite Platform; Fused With Experience S/4HANA Management

Financial focus Profitability Exponential Cloud Profitability; Growth; High Cloud Growth Operating Profit Formalized Capital Expansion Allocation Policy

2010 2020 The updated 2023 financial ambition Keep the topline, raise the bottom-line

Share of more predictable revenue Total Revenue Cloud Revenue approaching >€ bn 35 >3x 80% vs. 2018

Operating Margin increasing Cloud Gross Margin 1pp/year 75% on average from 2018 – 2023, total expansion of approx. 500bp

All figures based on non-IFRS. Growing the operating margin by 500 basis points Expanding gross margin and operating leverage

2018 2023 Scale Effects

Cloud Operations

Organization +500 BP

Operating Portfolio Margin

29.0%

All figures based on non-IFRS. Step-ups for illustrative purposes only and no indication of expected magnitude of individual effect. Why SAP?

Customers Shareholders Employees

Integrated, intelligent suite Resilient, predictable and Compelling vision sustainable business model

Reliable, future-proof IT platform Strong core business and high- Focus on innovation and value for mission-critical operations growth cloud portfolio creation

On premise, hybrid and cloud 2023 ambition driven by an Exciting roadmap ahead – organic growth strategy both personal development and as shareholder Leader in the Experience Management category Non-IFRS Operating margin expansion Great place to work

Disciplined capital allocation Q&A

Luka Mucic Bill McDermott Chief Financial Officer Chief Executive Officer Executive Board Member Executive Board Member

Adaire Fox-Martin Christian Klein President, Global Customer Operations Chief Operating Officer Executive Board Member Executive Board Member

Jennifer Morgan President, Cloud Business Group Juergen Mueller Executive Board Member Chief Technology Officer Executive Board Member