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Attractions Management Q1 2014 Attractionswww.attractionsmanagement.com VOL 19 Q1 2014 Attractionswww.attractionsmanagement.com VOL 19 Q1 2014 NEW OPENING Stonehenge's £27m landmark Czech Republic's fi rst visitor scheme 3D planetarium TECH Latest apps & audioguides HOW TO BUILD A $6BN COMPANY MAPPING MERLIN’S RISE + CEO NICK VARNEY ON THE FUTURE Riding the MUSEUMS next wave Click here to subscribe to the print edition What's new for Hans-Martin Hinz on www.attractionsmanagement.com/subs waterparks? the work of ICOM Read Attractions Management online: www.attractionsmanagement.com/digital follow us on twitter @attractionsmag THEME PARKS | SCIENCE CENTRES | ZOOS & AQUARIUMS | MUSEUMS & HERITAGE | TECHNOLOGY | DESTINATIONS | EXPOS | WATERPARKS | VISITOR ATTRACTIONS | GALLERIES | ENTERTAINMENT A Red Star fi lm [email protected] | nWave.com Directed by Ben Smith /nWavePicturesDistribution Available in 4D/3D Exclusively /nWavePictures From nWave Pictures Distribution /nWave TheLostWorld.nWave.com nWave® is a registered trademark of nWave Pictures SA/NV ©2013 nWave Pictures SA/NV – All Rights Reserved | ©2013 Red Star Films Ltd. – All Rights Reserved MAY 2014 Directed by Ben Stassen & Jeremy Degruson Available in 4D/3D Exclusively From nWave Pictures Distribution [email protected] | nWave.com /nWavePicturesDistribution /nWavePictures /nWave TheHouseOfMagic.nWave.com nWave® is a registered trademark of nWave Pictures SA/NV | ©2013 nWave Pictures SA/NV – All Rights Reserved In 2014 nWave Pictures Distribution promises you a year fi lled with surprises! JANUARY FEBRUARY MAY 3D/2D Ride Simulation Film 3D/2D Giant Screen Film 4D/3D Attraction Film Duration: 5 minutes Duration: 40/20 minutes Duration: 12 minutes And more to be unveiled soon! A Leader in the Production and Distribution of 4D/3D Immersive Content AMERICAS | Janine Baker: +1 818-565-1101 [email protected] INTERNATIONAL | Goedele Gillis: +32 2 347-63-19 [email protected] [email protected] | nWave.com /nWavePicturesDistribution | /nWavePictures | /nWave nWave® is a registered trademark of nWave Pictures SA/NV | ©2013 nWave Pictures SA/NV – All Rights Reserved blog.leisuremedia.com CREATING WEALTH Great companies like Merlin Entertainments generate whole ecosystems around themselves, with employees and their families, shareholders, investors, suppliers, stakeholders and customers benefiting from the wealth, energy and opportunity they create n this issue of Attractions Management we pause to The money came from all over the world: current fund CVC take a special, in-depth look at Merlin Entertainments, raised 46 per cent of its investment in the US, 17 per cent in following its successful floatation in November last year Europe and 16 per cent in the UK, with the rest coming from I and news it’s been named New Company of The Year Asia, the Middle East and Canada, so Merlin’s powers of 2013 at the London Stock Exchange PLC Awards (page 30). wealth generation have benefited investors globally. Great companies generate whole financial eco-systems And the company generates value in other ways too. As around themselves and a look at the numbers gives clues a facility-based business, Merlin strikes property deals to the extent of that developing around Merlin. according to what’s appropriate, and those involved – such Although its value at floatation was around $5bn, it’s as Prestbury, which did a sale and leaseback deal with already added $1bn to this, Merlin in summer 2007 – as well as reporting trading have seen the value of their figures with an EBITDA of Those of us with long enough covenants strengthened by £390m and an increase in memories and faith in this the increase in value. operating profit of 12.3 per But with Merlin, the end- cent on like for like revenue sector recall the days when game is always the customer. growth of 6.7 per cent. being called a Mickey Mouse Nearly 60 million people Merlin employs 22,000 business was an insult enjoyed the attractions last people and thousands year and Varney told us he who were shareholders at was adamant the floatation the time of the floatation should be open to them, say- benefited from it. In addition, 3,000 employees have taken ing: “Some people tried to talk us out of having a retail offer advantage of a sharesave scheme introduced in January. because of the huge administrative burden involved. But In his report on page 32, Deloitte’s Nigel Bland examines this is a company people really want to own shares in – we the organisations and individual investors who’ve benefited sold 12.5 per cent to the general public.” from involvement with Merlin. It’s a long list, including Those of us with long enough memories and faith in the investment vehicles such as Apax, Blackstone, CDC, CVC, industry recall the days when it commanded no respect DIC, F&C/Graphite, HPE, Kirkbi A/S and Pearson, the among investors or governments and being called a Mickey former owner of The Tussauds Group. Mouse business was an insult. How times have changed. Two represented private money: DIC who invested for the Varney and his team have turned this right around and you crown prince of Dubai and Kirkbi for Lego’s founders, while feel they’re really only just getting started. Bland says HPE was owned by BT’s pension fund, so those with BT pensions will benefit from this slice of investment. Liz Terry, editor, twitter: @elizterry Tel: +44 (0)1462 431385 leisuremedia.com @attractionsmag [email protected] AM 1 2014 ©Cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 7 the team READER SERVICES Subscriptions Denise Adams +44 (0)1462 471930 Circulation manager Choose how you read Michael Emmerson +44 (0)1462 471932 Attractions Management... EDITORIAL TEAM Managing editor Kathleen Whyman +44 (0)1462 471918 Editor Liz Terry PRINT DIGITAL PDF +44 (0)1462 431385 Attractions Management Read Attractions The magazine is also NEWSDESK is available in glossy Management free on available as a PDF Chris Dodd print on subscription. You Digital Turning Pages edition for readers +44 (0)1462 471902 can sign up any time at and enjoy extra links who want to read Jak Phillips leisuresubs.com and searchability offline or on tablet +44 (0)1462 471938 Tom Anstey +44 (0)1462 471922 ADVERTISING TEAM OTHER RESOURCES FROM ATTRACTIONS MANAGEMENT Publisher Julie Badrick +44 (0)1462 471919 Attractions Handbook attractionsmanagement.com Advertising sales The latest industry stats, trends Attractions Management’s website John Challinor and analysis all in one place: The features daily attractions news and +44 (0)1202 742968 Attractions Management Handbook jobs, as well as access to digital Jan Williams is a reference guide and global editions of Attractions Management +44 (0)1462 471909 resource for decisionmakers. and links to other Leisure Media Attractions recruitment magazines and websites. Sarah Gibbs READ ONLINE +44 (0)1462 471914 DOWNLOAD PDF VISIT THE WEBSITE WEB TEAM Internet Michael Paramore +44 (0)1462 471926 Attractions Management E-zine Leisure Opportunities Dean Fox The Attractions Management e-zine Our sister title focuses on news, +44 (0)1462 471900 brings the best of the weeks’ jobs and training. It has a daily Tim Nash news and jobs to your inbox every website, leisureopportunities.com, +44 (0)1462 471917 Wednesday. Covering everything from an e-zine and instant alerts service. Emma Harris science centres and theme parks to +44 (0)1462 471921 museums, zoos and planetariums. READ ONLINE DOWNLOAD PDF attractions-kit.net SIGN UP HERE SIGN UP FOR THE EZINE product search engine Kate Corney +44 (0)1462 471927 DESIGN attractions-kit.net Instant alerts & RSS Andy Bundy The search engine for buyers lists Get the news as it happens and find +44 (0)1462 471924 contacts and details for 5,000 out about the latest job openings Ed Gallagher suppliers. Find all the connections and tenders the second they’re +44 (0)1462 431385 you need to streamline your buying posted online, by signing up for our FINANCE and get news via the weekly e-zine. free, customisable instant news Denise Adams alerts and RSS feeds. +44 (0)1462 471930 VISIT THE WEBSITE Rebekah Scott SIGN UP FOR THE EZINE SIGN UP HERE +44 (0)1462 471930 8 Read Attractions Management online attractionsmanagement.com/digital AM 1 2014 ©Cybertrek 2014 MORE TO ENJOY... What’s hot in Attractions Management’s sister magazines Leisure Management Health Club Management Leisure Opportunities QNathan Blecharczyk, airbnb QCEO Andy Cosslett – “Fitness QDuncan Bannatyne does a CEO: distrupting the hotel sector First is investing £270m.” £92m sale and leaseback deal QVoluntourism’s David QRetention: why members leave QMerlin and Dreamworks to Clemmons argues for authenticity QGenerational marketing: open London Shrek attraction QCopenhagen is hot engaging with millennials Q£50m holiday village for Cornwall READ ONLINE READ ONLINE READ ONLINE DOWNLOAD PDF DOWNLOAD PDF DOWNLOAD PDF Spa Business Sports Management Spa Opportunities QDelos CEO Paul Scialla QBeyond Sport’s Nick Keller on QMassage Green spa is discusses wellness real estate social change through sport planning 500 openings QHotel spa numbers from PKF QSport and Recreation QHorst Rechelbacher dies QDetox: science, opportunities Alliance Sports Club Survey QCanyon Ranch gets and pitfalls examined QInspiring: Vertical Gym Venezuela Celebrity Cruises contract READ ONLINE READ ONLINE READ ONLINE DOWNLOAD PDF DOWNLOAD PDF DOWNLOAD PDF AM 1 2014 ©cybertrek 2014 Read Attractions Management online attractionsmanagement.com/digital 9 IN THIS ISSUE ATTRACTIONS MANAGEMENT Q p26 Zamperla has big plans for Venice
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