This nomination is about successfully tackling key critical challenges facing newspapers today: Ad revenue, falling or stagnating circulation, and running successful marketing campaigns.

How do you achieve success on all three fronts from a single event?

The New Paper Big Walk team did just that. Here’s how:

WIN I EVENT REVENUE BOOST OF $528,000 The New Paper Big Walk is ’s biggest walking event. It once held a Guinness Book of World Records for the largest mass walking event in the world. But it has become a challenge to entice walkers with new and attractive routes in tiny Singapore.

This year we did it by marketing to walkers the idea that, for the first time, the iconic Benjamin Sheares Bridge, in the heart of the city, will be their playground.

The Bridge, Singapore’s tallest, boasts excellent views of the skyline. But it is accessible mostly only to drivers.

For one morning on 30 Nov, we marketed the event as a promise to turn the Bridge into selfie playground exclusively for Walkers.

The response was overwhelming: In just 19 days, all 18,000 available spots were snapped up, with each participant paying $12 to walk the talk.

Walkers were excited, sponsors were delighted with the response, and revenue for TNP was $528,000.

WIN II AD REVENUE BOOST The Big Walk pays for itself through ticket sales and sponsorship.

Advertisers get to use up their sponsorship through ad entitlements. They are also incentivised by the extensive editorial publicity leading to and during the event, and the mileage they receive through contributions to the goodie bags and their promos at the Carnival after the Walk.

There were no shortage of sponsors. Sponsors’ ad and cash contributions amounted to $340,000.

WIN III UNPRECEDENTED DAILY CIRCULATION BOOST One of the key attractions of the Big Walk is the goodie bag that comes free with the entry fee.

To boost the value of the goodie bag, we decided to buy digital subscriptions from our circulation department at a special price.

The idea was again to achieve a win-win: 1. To boost the value of the goodie bag so we could tell participants it would be worth more than $260. That perceived value of the goodie bag also served as a hedge against a less- than-enthusiastic response. 2. By handing out the three-month digital three-in-one subscription to the 18,000 participants, TNP gained a whopping increase of 36,000 daily subscribers -- overnight, and every day for the next three months. PUBLICITY OF THE EVENT IN THE NEW PAPER AND OTHER SISTER PUBLICATIONS IN SPH

B8 HOME FRIDAY, OCTOBER 24, 2014 Fine and ban for Woman assaulted driver who hit for saying ‘no’

bruise on her head, and had to be pedestrian Serial offender was incensed treated in hospital. Pleading for leniency, Zulkifly A DELIVERY driver who caused that she rejected his advances said he was divorced, with two the death of a pedestrian through children, and that his former wife his negligence was fined $7,000 By IAN POH sentence comes up to would struggle to support the and banned from driving for five 35 months. family. years yesterday. ZULKIFLY Pardon This includes 29 But District Judge Low Wee Chng Seow Kiat, 59, pleaded (right) was hoping months behind bars Ping noted that Zulkifly had a guilty to failing to keep a proper that a night of drinks and three strokes of long criminal record stretching lookout when his van hit Mr Loo would make him seem the cane for other back to 1985, when he was just Peck Lay, 61, who was crossing more attractive to a crimes – theft, harass- 16. the road along the signalised woman he had just ing a debtor on behalf Pointing to Zulkifly’s crimes T-junction of Jurong Town Hall 6met. of a loan shark, and a committed this year, the judge Berita Harian | Rabu, 29 Oktober 2014 Road with Pandan Gardens on But when he invit- drug-related offence said: “It looks like... you went on Dec 30 last year. ed Ms Murni Wati Az- – all committed in a rampage.” SETEMPAT Berita Zulkifly, who also admitted to Mr Loo died from multiple inju- Chng was making deliveries early on Dec 30 when his van hit Mr Loo, who died ni to accompany him to a hotel May and June. ries the next day. the next day. ST PHOTO: KEVIN LIM nearby, she said “no” and pushed The court heard that on the theft and another drug-related of- Deputy Public Prosecutor Fong him away. evening of June 15, Zulkifly had fence, which were taken into con-EKONIAGA Jing Heng told the court that Incensed, he punched and gone to with Ms sideration, could have been jailed Chng was making deliveries at crossing the road within the pedes- to check on the man’s injuries. kicked her in the face, and left Murni Wati, who is also unem- for up to two years and fined up around 6.20am that day, driving trian crossing from Chng’s right Mr Loo was taken to National her lyingTharman: on the pavement out- ployed. Langkah pemerintahto $5,000 for voluntarily causing at 40kmh to 50kmh along Jurong to his left. Chng saw Mr Loo only University Hospital, where he side Palais Renaissance mall in The duo, who are both Singa- hurt. Town Hall Road. when the latter was close by and died at 6.12pm the next day. . poreans, downed two bottles of For harassing a debtor on be- S’pura dijangka bina He noticed the light was green his headlight shone upon the pe- Chng could have been jailed for Yesterday, Zulkifly, 45, who is Chivas Regal whisky at two differ- half of an unlicensed moneylend- at the signalised T-junction with destrian. He braked but was una- up to two years and/or fined for jobless,perketat was sentenced topinjaman six ent pubs. perumahaner, he could have bantu been jailed for Pandan Gardens, and accelerated ble to avoid hitting Mr Loo. causing death through a negligent months’ jail after pleading guilty He attacked her at around up to five years and fined up to as he approached the junction. He then stopped the vehicle act. to hurting Ms Murni Wati, 27. 6am the next morning, and she $50,000. Mr Loo was in the midst of and called the police, before going ELENA CHONG The serialbaiki offender’s totalprofil jail was left peminjam with abrasions and a [email protected] grid-mikro hibrid ̈ATIYYAH MOHD SAID han, tambahnya. [email protected] Beliau juga menarik perhatian ba- hawa tempoh purata bagi pinjaman perumahan privet baru telah berku- pertama di rantau ini LANGKAH berkaitan pasaran Be the first to rangan kepada sekitar 25 tahun hartanah yang diperkenalkan peme- kecil dan boleh bertindak sebagai bekalan tenaga kece- rintah telah membantu membaiki sekarang, berbanding 30 tahun pada Grid gabungkan tenaga yang 2012. masan bagi kota-kota lebih besar. profil risiko peminjam setempat, ka- Di Singapura, tenaga sedemikian boleh digunakan ta Timbalan Perdana Menteri, Encik Encik Tharman berkata langkah boleh diperbaharui daripada untuk membekalkan kuasa elektrik kepada 250 flat Tharman Shanmugaratnam. berkenaan memainkan peranan dalam meredakan pasaran hartanah empat bilik Lembaga Perumahan dan Pembangunan Jumlah peminjam yang mengam- cahaya matahari dan kuasa dan mengawal kitaran dalam harga (HDB). bil lebih daripada satu pinjaman hartanah supaya tidak meledak serta angin serta laut Projek itu memerlukan pelaburan sebanyak $8 juta perumahan susut kepada 13 peratus Why didmembolehkan the berlakunya pembetu- pada suku kedua tahun ini, berban- untuk membangunkan prasarana grid yang diperlukan lan harga yang bermakna. namun ia dijangka menarik beberapa lagi projek ber- the ding 30 peratus pada 2011. Chinese “Jika kita tidak mencapai pembe- SINGAPURA akan membangunkan grid-mikro ENCIK THARMAN SHANMUGARATNAM nilai $20 juta sepanjang lima tahun akan datang. Walk Antara langkah yang dilaksana- tulan harga yang bermakna, harga hibrid pertama di rantau ini yang menggabungkan tena- government Universiti Teknologi Nanyang (NTU) akan memban- kan termasuk rangka kerja nisbah hartanah akan meningkat melebihi ga yang boleh diperbaharui daripada cahaya matahari pembayaran hutang keseluruhan untuk menggalak sikapCREATE cermat pertumbuhan SNOW pendapatan keluarga dan kuasa angin serta laut. gunkan grid itu bersama 10 syarikat berbilang negara. (TDSR) dan nisbah had pinjaman ke- dalam aspek kewangan.IN AUTUMN?buat jangka masa panjang – sesuatu Grid tersebut akan memberi manfaat kepada pengu- NTU dan 10 syarikat tersebut serta Persatuan Tena- pada nilai hartanah (LTV), yang “Kami memperkenalkan bebera- yang harus kita elakkan. rusan tenaga dan sistem simpanan bagi memastikan ga Berkekalan Singapura telah menandatangani ikrar membantu mengetatkan pinjaman pa pusingan langkah berkaitan har- “Kita sudah melihat harga rumah bekalan tenaga yang mantap dan konsisten. semalam untuk bekerjasama membangunkan grid terse- perumahan. tanah bagi mengelak kitaran ‘boom- but sempena Minggu Tenaga Antarabangsa Singapura. privet dan flat jualan semula meng- Sebagai permulaan, grid itu akan ditempatkan di Berucap dalam majlis jamuan bust’ (hutang tidak tertanggung), alami pembetulan bagi empat hingga Projek itu juga disokong Agensi Sekitaran Kebang- perairan dekat Pulau Semakau dan dijangka menghasil- ulang tahun ke-10 Kredit Kaunseling sekali gus memupuk kestabilan ke- lima suku lalu, tetapi masih ada saan (NEA) dan Lembaga Kemajuan Ekonomi (EDB). Bridge wangan dan membantu individu dan kan sekitar 1 megawatt tenaga. Tenaga yang dihasilkan Singapura (CCS) di Ritz Carlton ruang lagi untuk mencapai pembetu- Mengumumkan projek tersebut, Menteri di Pejabat keluarga supayaFind tidak out mengambil in the best-selling book itu akan digunakan di Pulau Semakau, sebuah kawasan semalam, Encik Tharman, yang juga lan harga yang bermakna, selepas Perdana Menteri, Encik S. Iswaran, berkata sumber te- Menteri Kewangan, menjelaskan ba- hutang berlebihan,”When ujarnya. the Party Ends: kambus abu sampah. in harga rumah melambung sejak be- naga yang boleh diperbaharui selalunya tidak mantap. hawa pemerintah telah mengambil Hasil daripadaChina’s langkah leaps itu juga,and stumblesberapa after tahun kebelakangan ini,” Jumlah tenaga tersebut mencukupi bagi membekal- the Beijing Olympics Kuasa solar, contohnya, bergantung pada cahaya ma- pendekatan serampang tiga mata hutang keluarga tumbuh lebih perla- tambahnya. kan kuasa elektrik kepada pulau dan perkampungan by Peh Shing Huei tahari. Namun, beliau menekankan penggunaan simpanan Take the Now available on Kindle at Amazon.com and stpressbooks.com.sg, and at all leading bookstores. yang bijak dapat memastikan kekurangan itu tidak ber- picturesque masalah kepada pengguna. route over the “Saya percaya kejayaan penggunaan percubaan Be the first to WOMAN WHACKS teknologi ini akan membolehkan Singapura dan rakan Benjamin CRYING BOY IN MRT kongsi kita menyediakan kuasa elektrik kepada masyarakat pulau dan perkampungan terpencil, di Sheares Bridge Witness says: samping memperkukuh keutuhan kestabilan grid in this year's dalam masyarakat bandar. She beat him “Semua ini merupakan keperluan penting di Asia,” 5km walk ujarnya, yang juga Menteri Kedua Perdagangan dan Pe- When: with umbrella rusahaan merangkap Ehwal Dalam Negeri. Sunday, 30 Nov (7am) Walkuntilthe it broke Where: From Republic Boulevard, next to 450 tokoh niaga Nicoll Highway MRT, to Marina Floating Platform Registration fee: dunia sertai $15 ($12 if you sign up before Nov 8) OCBC cardholders enjoy 10 per cent discount 16 Friday, October 24 2014 THENEWPAPER BridgeCourse Objective sidang CEO In the present confusing economic and financial scenario characterized by volatile stock markets and even more volatile stock price movements, you need You get: Goodies worth over $250, including to have an advantage in stock trading. Technical Analysis will give you that in winning advantage in stock transaction timing! sejagat Forbes exclusive Denizen tee-shirt worth $29.90, Nando’s Amidst the market uncertainties, it is now an ideal time to learn from our expert speaker, Mr. Robert Tay on how you can utilize the tools of Technical Analysis meal voucher worth $10.90, movie tickets, to secure a winning edge in stock trading! TNP digital & online subscription worth Course Level Be the first to di sini $132.60, discount vouchers and more Basic / IntermediateTake( Applicable tothe short, intermediate and long-term investors ) Course Highlights SERAMAI 450 tokoh perniagaan dunia sedang ber- • Learn from experiencedpicturesque stock dealer • Analysis into Singapore stocks using with proven records and trained more TA, supported with examples and himpun di Singapura bagi menyertai Sidang Ketua Nicoll than 5,000 students from different illustrations Pegawai Eksekutif (CEO) Sejagat Forbes yang berlang- Register online now at Highway background includingroute retirees over• Highly the interactive environment with sung selama tiga hari bermula semalam. • Case-Studies using selected SGX- direct answers to your TA questions MRT Listed companies Benjamin Dengan tema ‘Ufuk Selanjutnya’, sidang itu antara www.tnp.sg/bigwalk lain mengupas bagaimana pemimpin dapat berkem- (Online registration Republic Course Structure bang, mengharungi ‘gangguan’ dan terus berusaha me- Ave • The Dow Theory -Sheares The Foundation of • BridgePrice Gaps : Types of Gaps and closes Nov 21) Technical Analysis. Trading Opportunities manfaatkan peluang pertumbuhan. • The Psychological Aspect of the Price • Powerful Reversal Patterns Sebanyak 50 penceramah terkemuka mengambil to Volume Relationship.in this year's• Candlestick Charting – The Sakata • Price Pattern Analysis : Confirmation, Method. Structure of the Candle : The bahagian dalam perbincangan panel bagi mengupas Validity and Price Targets.5km walkBody (Jittai) and the Shadows (Kage) topik seperti ekonomi sejagat, prospek pasaran • Trend Following Indicators : Moving • Confirmation of Candle Patterns berkembang, peluang pelaburan dalam sektor kewa- When: Average(s), MACDI, and the MACDI using the Histogram. - Volume Observations ngan, teknologi, perbekalan dan pasaran hartanah. Sunday, 30 Nov (7am) • The Bollinger Band Technique based - Momentum Observations WalkMereka meliputi pengasas bersama dan pelabur Floating on 2 Standard Deviations. • Combining the Techniques using : • Wilder’s Average Directional Index – - Candle Patterns & Volume Facebook, Encik Eduardo Saverin; pengasas Berjaya Platform a countercheck on the direction of a Observations Corporation Group of Companies, Encik Vincent Tan; Where: trend and the Bollinger Bands. - Bollinger Bands - RSI and Stochastics • Breadth of the Market - The Presiden Pengarah Blue Bird Group, Encik Noni Purno- Benjamin - Wilder’s ADX (Average Directional From Republic Boulevard,Cumulative next Advances to & Declines Index) mo; CEO DBS Bank, Encik Piyush Gupta; dan pengeru- Sheares Index (CADI). • Strategies to improve your Nicoll Highway MRT, to• MarinaMomentum - Wilder Floating’s RSI, George Platform si eksekutif OUE Ltd, Encik Stephen Riady. opportunities for trading profits Bridge Lane’s Stochastics (Trading strategies Sesi dialog antara Perdana Menteri, Encik Lee Hsien Registration fee: using Momentum Techniques) Loong, dengan Pengerusi dan Ketua Editor Forbes Seminar Details Media LLC, Encik Steve Forbes, berlangsung malam $15 ($12 if you sign upDate/Time before 25 Novth & 26th October 8) 2014 (Sat & Sun) tadi. Mereka membincangkan isu ekonomi sejagat dan OCBC cardholders enjoy 10 per9.00 cent am to discount 5.00 pm (Registration starts at 8.30 am) kesannya terhadap Asia dan Singapura dalam majlis Marina Venue Cliftons Singapore, Level 11, Bridgemakan malam bagi meraikan pembukaan sidang itu di Bay Goodies worth over $250,The Finexis including Building, 108 Robinson Road, Singapore Hotel Shangri-La. SandsYou get: Fees S$380 + GST (S$406.60 inclusive of GST) Timbalan Perdana Menteri Thailand, Encik M.R. exclusive Denizen tee-shirt worth $29.90, Nando’s in Pridiyathorn Devakula, akan juga mengadakan dialog meal voucher worth $10.90,Register movie at notice.shareinvestor.com/rtta tickets, dengan Encik Forbes bagi membincangkan perkemba- ngan ekonomi Thailand dan Asean malam ini. Mr Robert C S Tay is Managing Director of InvestEd Pte Ltd, a TNP digital & online subscription worthcompany dedicated to investment education. He also holds a Sejajar dengan sidang itu, majalah Forbes memben- Dealers Representative’s License with UOB Kay Hian Pte Ltd, tangkan senarai individu terkaya di China. Bilangan $132.60, discount vouchers and morea member company of the Singapore Exchange. His career appointment include Director, Research, Philip Securities hartawan di China telah melonjak, mencapai 242 Research Pte Ltd and Vice President, Dealing, Morgan Grenfell, tahun ini berbandingTake 168 tahun lalu.the Asia Securities Pte Ltd. Mr Tay is a frequent conference speaker Nicoll Register online now at on investment management and is often invited by the media Pengasas Alibaba Group, Encik Jack Ma, menjadi in- to give his views on the economy and the stock market. Mr Tay Highway dividu paling kaya dipicturesque China buat pertama kali. Nilai SPONSORS: conducts lectures and workshops on Technical Analysis and www.tnp.sg/bigwalk Fundamental Analysis. MRT aset Encik Ma menjulang kepada AS$19.5 bilion ($24 (Online registration Presented to you by Republic bilion) berbanding AS$7.1route bilion tahun over lalu, selepasthe sa- For more enquiries, please contact Ave ham Alibaba berjaya disenaraikan di Bursa Saham closes Nov 21) Tel: (65) 6517 8777 New York. Email: [email protected] Pengerusi sebuahBenjamin lagi syarikat enjin pencari Inter- net, Baidu, Encik Robin Li, menduduki tempat kedua, dengan nilai asetnyaSheares tumbuh daripada AS$11.1 Bridge bilion tahun lalu kepada AS$14.7 bilion tahun ini. Harga sa- ham Baidu yang disenaraikanin this di Nasdaq year's di Amerika Floating mencapai paras rekod tahun ini. Platform 5km walk When:Benjamin Sheares Sunday,Bridge 30 Nov (7am) TUKARAN ASING

Mata Tukaran Mata wang Nilai Where: wang bagi $1 Tukaran THENEWPAPER Tuesday, November 11 2014 11 MarinaFrom Republic Boulevard, next to BayNicoll Highway MRT,RM to Marina2.569 FloatingAS$ (S$ bagi Platform AS$1) 1.275 Sands Rupiah 9,547 Euro (S$ bagi 1 Euro) 1.618 Registration fee: Baht 25.46 Paun (S$ bagi 1 paun) 2.053 It’s not a race. Aust$ 0.889 $15 ($12 if you signYen up before84.77 Nov 8) Peso F 35.13 It’s not about winning. Rupee 48.13 ZAKAT HARTA You get: Goodies worthRiyal S over2.944 $250, including Kadar nisab: SPONSORS: exclusive Denizen tee-shirtHK$ worth6.086 $29.90, Nando’s It’s about meal voucher worth $10.90,NZ$ 0.994 movie tickets, Renminbi 4.797 S$4,477 TNP digital & online subscription worth $132.60, discount vouchers and more Nicoll Highway for family MRT Register online now at Republic www.tnp.sg/bigwalk Ave (Online registration FUN& friends closes Nov 21) Floating in Platform Benjamin Sheares Take the Bridge picturesque route over the Benjamin Marina Bay Sheares Bridge Sands in this year's 5km walk SPONSORS: When: Sunday, Nov 30 (7am) Where: From Republic Boulevard, next to Nicoll Highway MRT, to Marina Floating Platform Registration fee: $15 You get: Goodies worth over $250, including exclusive Denizen tee-shirt worth $29.90, Nando’s meal voucher worth $10.90, a TNP digital & online subscription worth $132.60, discount vouchers and more Register online now at tnpbigwalk.sg (Online registration closes Nov 21)

Nicoll Highway Republic MRT Ave

Benjamin Sheares Bridge Floating Platform

MULTI-MEDIA SPONSORS: PARTNER: COUNTDOWN ADS LEADING TO THE CLOSE OF EARLY BIRD PRICE OFFER

28 Tuesday, November 4 2014 THENEWPAPER For $12 registration fee, get more than worth $250 THENEWPAPER Wednesday, November 5 2014 17 of For $12 registration goodies fee, get more than in Take the picturesque worth route over the $250 Benjamin Sheares Bridge in this year's of 5km walk goodies When: Sunday, Nov 30 (7am) 5 Where: in From Republic Boulevard, next to days Nicoll Highway MRT, to Marina Floating Platform Take the THENEWPAPER Thursday, November 6 2014 11 to enjoy early Registration fee: bird special of picturesque $15 $12 route over the It’s not a race. You get: Goodies worth over $250, including Benjamin exclusive Denizen tee-shirt worth $29.90, Nicoll Sheares Bridge It’s not about winning. Nando’s meal voucher worth $10.90, Highway a TNP digital & online subscription worth MRT in this year's It’s about Republic $132.60,discount vouchers and more Ave 5km walk When: Register online now at Sunday, Nov 30 (7am) 4 for family tnpbigwalk.sg Where: (Online registration Floating From Republic Boulevard, next to closes Nov 21) days Platform Nicoll Highway MRT, to Marina Floating Platform to enjoy early Benjamin & friends Sheares Registration fee: bird special of Bridge $15 FUN $12 You get: Goodies worth over $250, including exclusive Denizen tee-shirt worth $29.90, inNicoll Marina Nando’s meal voucher worth $10.90, Highway Bay a TNP digital & online subscription worth MRT Take the Sands Republic $132.60,discount vouchers and more Ave picturesque route over the Register online now at MULTI-MEDIA SPONSORS: Benjamin PARTNER: tnpbigwalk.sg Sheares Bridge (Online registration Floating closes Nov 21) in this year's Platform 3 PublishedandprintedbySingaporePressHoldingsLimited.Co.Regn.No.198402868E.AmemberofAuditBureauofCirculationsSingapore.CustomerService(Circulation):6388-3838,[email protected],Fax6746-1925. Benjamin 5km walk Sheares Bridge When: days Sunday, Nov 30 (7am) to enjoy early Where: bird special of Marina From Republic Boulevard, next to Nicoll Highway MRT, MYPAPER FRIDAY NOVEMBER 7, 2014 A9 Bay to Marina Floating Platform $12 Sands Registration fee: It’s not a race. $15 You get: Goodies worth over $250, including exclusive Denizen tee-shirt MULTI-MEDIA SPONSORS: It’s not about winning. PARTNER: worth $29.90, Nando’s meal voucher worth $10.90, a TNP digital & online subscription worth $132.60, discount vouchers and more It’s about Register online now at tnpbigwalk.sg (Online registration for family closes Nov 21) Nicoll Highway Republic MRT FUN& friends Ave in Benjamin Take the Sheares Bridge Floating picturesque Platform route over the Marina Bay Benjamin Sands Sheares Bridge in this year's MULTI-MEDIA SPONSORS: 2 PARTNER: 5km walk When: days Sunday, Nov 30 (7am) to enjoy early Where: bird special of From Republic Boulevard, next to Nicoll Highway MRT, to Marina Floating Platform $12 Registration fee: $15 You get: Goodies worth over $250, including exclusive Denizen tee-shirt worth $29.90, Nando’s meal voucher worth $10.90, a TNP digital & online subscription worth $132.60, discount vouchers and more Register online now at tnpbigwalk.sg (Online registration closes Nov 21)

THENEWPAPER Saturday, November 8 2014 13 Nicoll Highway Republic MRT Ave It’s not a race. It’s not about winning. It’s about Benjamin Sheares Bridge Floating Platform Marina for family Bay Sands & friends MULTI-MEDIA SPONSORS: PARTNER: FUN in Take the picturesque route over the Benjamin Last Sheares Bridge in this year's 5km walk When: Sunday, Nov 30 (7am) day Where: From Republic Boulevard, next to Nicoll Highway MRT, to enjoy early bird to Marina Floating Platform special of $12 Registration fee: $15 You get: Goodies worth over $250, including exclusive Denizen tee-shirt worth $29.90, Nando’s meal voucher worth $10.90, a TNP digital & online subscription worth $132.60, discount vouchers and more Register online now at tnpbigwalk.sg (Online registration closes Nov 21)

Nicoll Highway Republic MRT Ave

Benjamin Sheares Bridge Floating Platform Marina Bay Sands

MULTI-MEDIA SPONSORS: PAPARTNER:RTNER: 18,000 TICKETS WERE SNAPPED UP ON THE LAST DAY OF THE EARLY BIRD PRICE OFFER

THENEWPAPER Wednesday, November 12 2014 news 9

WHEN: Sunday, Nov 30 (7am to noon) digital & online subscription worth About the $132.60, discount vouchers and more WHERE: From Republic Boulevard, For more information, visit: http:// big WAlk next to Nicoll Highway MRT, to Marina tnpbigwalk.sg/ Floating Platform. The New Paper Big Walk this year Big Walk, big makan includes the Benjamin Sheares WALKERS GET: Goodie bag worth Bridge as part of the 5km route. more than $250, including exclusive What eat after the Walk Denizen T-shirt worth $29.90, Nando’s PAge30 meal voucher worth $10.90, TNP

Report by LEE JOON LEI ROUTE: (Above) Get ready [email protected] for a scenic walk. (Inset) Participants of The 18,000 A sea of people will turn New Paper Big Walk 2012. the iconic Benjamin Sheares PHOTOS: JEREMY LONG, TNP FILE Bridge into their playground on Nov 30. tographs from previous Big Walks have always About 18,000 tickets for The New Paper Big Walk shown that the event draws a huge number of peo- tickets gone have been snapped up — just 19 days after online ple.” registration began. Big Walk presenter Singapore Turf Club is Registration is now closed. buoyed by the response. Said a spokesman for The New Paper Big Walk, Its vice-president (corporate services), Mr Si- in which is presented by the Singapore Turf Club: mon Leong, said: “We are heartened by the over- “The response has been overwhelming. For that, whelming support for this year’s The New Paper we are grateful to all the participants.” Big Walk. Added the spokesman: “We are looking at ways “To achieve full-capacity sign-ups in less than to offer more places to those who have missed reg- three weeks speaks volumes for this iconic event. 40 Thursday, November 13 2014 THENEWPAPER istering online.” “As the presenter, we definitely look forward to Those who managed to register early, at a spe- walking with all the registrants and promise a fun- cial price of $12 ($15 after last Saturday),It’s were not re- afilled race. and picturesque 5km walk.” lieved to have made the cut. The managing director of sponsors Jay Gee Mel- days Accountant Joshua Pang, 37, who willIt’s be going not to aboutwani Group, winning. Mr R Dhinakaran, added: “We are the Walk with his wife, said he is glad It’sto have about ob- happy to be associated with an event that has had tained the tickets early. such good response, and can’t wait to see the par- 19Participants, sponsors “I registered early as the price was lower during ticipants wearing our official Denizen Big Walk T- the early bird registration, so I felt that I had a bet- shirts on that day.” excited over iconic walk that ter deal compared to (those who bought) the nor- Each registered Walkerfor will get family items worth more will take scenic route over mal-priced tickets.” than $250 in the Big Walk goodie bag, including the His sentiments were shared by finance manager exclusive official Denizen& friendsT-shirt worth $29.90. Benjamin Sheares Bridge Kristine Ng, 39, who is looking forward to taking in The New Paper’s editor, Mr Dominic Nathan, the scenery on Benjamin Sheares BridgeFUN with her pledged to find a way to satisfy those who wish to family of six. in sign up through walk-in registrations. “I’m glad to have already bought the tickets, and He added: “We are happyTake that the the online tickets at a low price as well. have sold out. It confirmspicturesque that the Big Walk is an “I’m not surprised at the response because pho- iconic Singaporean event.”route over the

MULTI-MEDIA SPONSORS: Benjamin PARTNER: Sheares Bridge in this year's 5km walk When: Sunday, Nov 30 (7am) Where: From RRepublicepublic B Boulevard,oulevard, nnextext toto NicollNicoll H Highwayighway MRT, ttoo Marina Floating Platform Registration fee: $15 Due to overwhelming response, You get: Goodies worth over $250, including exclusive Denizenregistration tee-shirt worth $29.90, Nando’s is now closed meal voucher worth $10.90, a TNP digital & online subscription worth $132.60, discount vouchers and more A BIGRegisterg online now at tnpbigwalk.sgtnpbigwalk.sg (Online registrationregistration closes NovNov 21) THANK YOU Nicoll Highwayg RepublicR p MRT forAve Walking the talk

BenjaminBenjjamin ShearesSh Bridge Floating Platform Marina Bay Sands

MULTI-MEDIA IN SUPPORT OF PARTNER: SPORTS PROMOTION

SPONSORS:

PublishedandprintedbySingaporePressHoldingsLimited.Co.Regn.No.198402868E.AmemberofAuditBureauofCirculationsSingapore.CustomerService(Circulation):6388-3838,[email protected],Fax6746-1925. PRE-EVENT EDITORIAL COVERAGE

6 news Friday, October 24 2014 THENEWPAPER THENEWPAPER Friday, October 24 2014 news 7

Take in the picturesque view from the Benjamin Registration fee: $15 ($12 if you sign up before Walk Sheares Bridge in this year’s 5km walk. Nov 8) You get a goodie bag worth over $250, which With us! When: includes an exclusive Denizen T-shirt worth $29.90, a Sunday, Nov 30 (7am to noon) Nando’s meal voucher worth $10.90, a three-month TNP digital and online subscription worth $132.60, Where: movie tickets, discount vouchers and more. From Republic Boulevard, next to Nicoll Highway MRT Register online now at http://tnpbigwalk.sg/ station, to Marina Bay Floating Platform. (Online registration closes on Nov 21)

Reports by LAKEISHA LEO leisurely stroll on the bridge, soak in the ask for details. [email protected] sights with the skyline on the right and She said: “My colleagues and I have Gardens by the Bay on the left, and go always looked forward to the Big Walk.” Scale new heights when The New selfie-crazy. The Big Walk is Singapore’s largest Paper Big Walk returns on Nov “We’ve always strived to take walkers mass walking event. sheer 30. to new routes and unique places, and It won a place in the Guinness Book It’s a rare opportunity Walkers will enjoy the unique privilege we’re very excited to have this year’s of World Records for the world’s largest of being part of the first mass walk on Big Walk on the bridge.” walking event in 2000, when a record for families and friends the Benjamin Sheares Bridge. 77,500 participants took part to mark to take a leisurely stroll The bridge, Singapore’s longest and tall- iCOniC rOutes its 10th anniversary. on the bridge, soak in the fun est, is an icon that is seldom closed for Previous Big Walks have taken The 5km route this year will start at mass events. heartlanders to new and iconic Republic Boulevard, next to Nicoll High- sights with the skyline on on sheares There have been marathons and cy- venues such as the Marina Barrage, way MRT station, and end with a carni- the right and Gardens by cling events, but never a mass walk. Universal Studios Singapore at Resorts val at the Marina Bay floating platform. the Bay on the left, and “That’s precisely why we strived to World Sentosa, and the Marina Bay Registration fee is $15 but those who secure the bridge as part of this year’s Waterfront Promenade when it was sign up before Nov 8 only pay $12. go selfie-crazy. —TNP editor Dominic Nathan, on this Big Walk route,” said TNP editor Domi- first officially opened. Exciting goodie bags, which include year’s Big Walk route, which will include Bridge nic Nathan, 50. Ms Doreen John was among those an exclusive T-shirt and discount vouch- the Benjamin Sheares Bridge. At 20 metres tall, it commands a spec- eagerly awaiting the return of the Big ers will also be given out. (See report tacular view of the skyline and the sea. Walk. above.) Added Mr Nathan: “It’s a rare oppor- The customer service assistant man- Walkers can register online from to- TNP Big Walk returns with tunity for families and friends to take a ager had called TNP back in March to day at http://tnpbigwalk.sg a new and unique route

FuN: Walkers in high spirits, snapping pictures of themselves at the 2012 TNP Big Walk. TNP PHOTO: KelviN CHNg

10 2 November 2014 G THE NEW PAPER ON SUNDAY THE NEW PAPER ON SUNDAY G 2 November 2014 11

Go crazy with the big 1 START 1 HERE Republic Avenue This is where it all starts on Nov 30 at NICOLL HIGHWAY 7am. Simply head out of Nicoll O Highway MRT station via Exit B. PH I nicoll Those looking for some pre-walk R

r grub before the Walk can head to the o a highway 24-hour McDonald’s outlet at Bugis d Village, just two stops away near mrt Bugis MRT station. Soak in the sight of the glistening Kallang Basin just a stone’s throw REPUBLIC away. The early-morning glow on the 2 AVENUE water promises a sight to savour. selfie Benjamin ECP Sheares Bridge It gets a bit challenging here as you walk up the Benjamin Sheares Bridge. spree Seize this rare chance to take a leisurely stroll on Singapore’s iconic REPORT: LEE JOON LEI Marriage proposals, outrageous bridge. joonlei.sph.com.sg costumes, childhood friend reun- Opened in 1981, the bridge was ions and even pets – it’s the partici- named in honour of Singapore’s sec- This year’s The New Pa- pants are often the event’s stars. ond president, Dr Benjamin Henry This year, you can be the star of Sheares. per Big Walk 5km route your selfie. Spanning about 1.8km long and promises to be pictur- And The New Paper Big Walk 2014 20m high at its highest point, it cost esque and will literally will give you the perfect opportunity $177 million dollars to build. take participants to new to complement that selfie, not just Selfie enthusiasts, this is your with great views, but also fun, col- chance to take pictures with icons heights. ourful people. like the Singapore Flyer from a But the event has always been more Check out what the route has to unique vantage point. than about walking in new places. offer. You will be flanked by a spectacu- lar view of the Singapore skyline on one side and Gardens by the Bay on the other side. 5 END the float at marina HERE bay M A R I N A BENJAMIN SHEARES BRIDGE B A Y 3 4 HELIX 2 BRIDGE Marina Bay Sands There are more photo opportunities here as the route winds down to- wards Marina Bay Sands. As you are nearing the ArtScience Museum, you can catch a view of

water lilies in bloom and the inte-

Y A grated resort. Or you can use the

B opportunity to have a toilet break.

E H

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Y MARINA BAY B NS BIG WALK 2014 RDE SANDS GA 4 When: Sunday, 30 Nov sive Denizen tee-shirt worth (7am to noon) $29.90, Nando’s meal 3 Where: From Republic voucher worth $10.90, TNP The Helix Bridge Boulevard, next to Nicoll digital & online subscription Need some cool sea breeze? Highway MRT station, to The worth $132.60, discount The Helix Bridge will help The Float @ Marina Bay Float @ Marina Bay vouchers and more All good things must come to an end, SHEARES AVENUE give you some relief for the and the Walk’s final leg takes you route’s final stretch. Registration fee: $15 ($12 Register online now at to The Float @ Marina Bay, scene of Do slow down and hydrate if you sign up before Nov 8) http://tnpbigwalk.sg/ many a National Day Parade. if you are starting to feel You get: Goodie bag worth (Online registration closes But the Walk is far from over. tired. over $250, including exclu- Nov 21) Apart from the satisfaction of a morning well spent, the fun continues TNP INFOGRAPHICS: CEL GULAPA & TEOH YI CHIE with the post-event carnival, which MARINA BLVD MULTI-MEDIA SPONSORS: will feature games, food tasting, pic- PARTNER: ture opportunities with celebrities and cool merchandise to keep the 5 party going long into the afternoon.

8 news Saturday, October 25 2014 THENEWPAPER THENEWPAPER Saturday, October 25 2014 news 9 When: registration Fee: register online @ Walk Sunday, Nov 30 (7am to $15 ($12 if you sign up before Nov 8) www.tnp.sg/bigwalk noon) (Online registration closes Nov 21) With us! you get: Where: Goodie bag with freebies worth over Take the picturesque route From Republic Boulevard, $250, including exclusive Denizen over the Benjamin Sheares next to Nicoll Highway MRT tee-shirt worth $29.90, a Nando’s meal Bridge in this year’s 5km walk station, to Marina Floating voucher worth $10.90, TNP digital & Platform online subscription worth $132.60, discount vouchers and more

Early birds flocking to register So fun, for event crash site for 3½ hours they keep coming back At 5.38am yesterday, teacher Ngm Yew Fai was at his computer putting his name down for The New Paper Big Walk. The 45-year-old was the first person to register and will be at the event on Nov 30 with his three chil- So many dren aged eight to 12. “As a family, we always look out for such activi- ties to keep healthy,” he said. Mr Ngm recalled joining the Big Walk once many sign-ups, years ago, adding that his family enjoyed being part of the crowd and taking part in the fringe ac- tivities that are traditions of the event. He said: “I would be looking out for booths and activities which my kids can take part in and have fun.” website Another die-hard fan of the Big Walk who has also signed up is retail assistant Lee Qiu Wei, 28. He declares himself a fervent supporter of TNP, so it comes as little surprise that he was one of the first to sign up for the Big Walk. crashes His first Big Walk was in 2001 and this year’s edi- tion will be his eighth. Reports by LEE JOON LEI [email protected] He said: “I want to show my loyalty to The New [email protected] He added that his team has rectified Paper because it provides me with juicy news to the problem by increasing the website’s start my day.” In a twist to the adage that the bandwidth. That there is a goodie bag is a bonus. early bird catches the worm, a Among the early birds when registra- Mr Lee said: “I am a big movie fan and a big TNP rush of early birds signing up for tion began yesterday was logistics plan- fan. I will use the (movie discount) vouchers to The New Paper Big Walk crashed ner Stella Yeo. Most importantly, ings. I enjoy looking at the people, FIRST TIMER: Madam Stella LOOKING watch a movie at the Shaw theatre at Seletar (Mall) the event’s registration website The 45-year-old, who signed up at walking allows buildings and the nature around me. Yeo, who was one of the FORWARD TO when it opens.” yesterday. around 8am, will be a newbie at the Big “I find it very relaxing to sweat it out early-bird sign-ups, will be Frequently asked questions THE WALK: TNP Shaw movie discount vouchers are among the Keen walkers began applying for the Walk on Nov 30. you to enjoy your after a day’s work.” taking part in the Big Walk fan Lee Qiu Wei more than $250 worth of gifts for each participant. for the first time. will be taking part walk as early as around 5.30am yester- Madam Yeo is also trying to con- surroundings. This year’s Big Walk route is certain to If I have a big group wishing express their creativity in dressing if in his eighth Big But ultimately, he signed up because he enjoys day and by noon, the website had been vince her daughters, aged 18 and 15, and appeal to those like Madam Yeo. TNP PHOTO: PHYLLICIA WANG to register, do I still need to go they wish to. Walk this year. walking. I enjoy looking PHOTO COURTESY OF overwhelmed with entries. friends to join her. A major attraction of the 5km route through the individual online LEE QIUWEI “I like to take recreational walks because it al- It later went down from 12.30pm to She enjoys long strolls and is looking at the people, is the Benjamin Sheares Bridge, Singa- registration process? Will there be any first-aid stations lows me to relieve stress. It is a free and easy ac- 4pm. forward to a light workout during the buildings and the pore’s longest and tallest bridge. For groups of more than 50, you can on the route? tivity.” Mr Kelvin Lee, 38, the event manager Big Walk. Indeed, walking is part of her nature around me. The view from the 33-year-old bridge write to [email protected] There will be ample first-aid stations at For some, the return of Big Walk could not have of the Big Walk, said the large amount of lifestyle — she would often walk about — Madam Stella Yeo is appealing as it offers a bird’s eye view the start point, end point and en route. come sooner. traffic was unprecedented. 3km from her workplace at of the city skyline, the sea and Gardens Will there be refreshments or water Madam Jacqy Lim, 60, a general manager in the “The website was down because to Dhoby Ghaut MRT Station for her af- By The Bay. provided during the walk? Must the walkers be in proper marine industry, has been in five Big Walks. there was too much traffic coming into ter-hours stroll. In addition, participants will get a There will be water points at the footwear for the walk? “I have been waiting for the Walk and I am very the server,” he said, apologising for the She would also walk around Mac- goodie bag with over $250 worth of midpoint and endpoint of the walk. Walkers are encouraged to wear pleased that it is finally back again,” she said. inconvenience. Ritchie Reservoir during weekends. freebies up for grabs. They include an comfortable shoes suitable for Madam Lim, who will be walking with her “We did not expect so many big It is an easy and convenient activity, exclusive Denizen T-shirt worth $29.90, Is there a standard attire for prolonged walking. 23-year-old daughter, said that one of the things groups to sign up together at once. We Madam Yeo said. Nando’s meal vouchers and discount walkers or are they allowed to dress that keeps her coming back is the fun she has had would like to encourage group sign-ups She added: “Most importantly, walk- vouchers. up? Is it compulsory for the walkers to with other participants. for more than 50 pax to write to us at ing allows you to enjoy your surround- Online registration closes on Nov 21. There is no compulsory attire for the finish the 5km walk? She recounted: “I remember one year when the walk. Participants are encouraged The Big Walk is a non-competitive Walk was held in Marina Barrage, which was still to wear the official Denizen tee shirt event and participants can walk to the incomplete at that time. provided when you collect the goodie end point at their leisure. “It was raining heavily and some of the paths SPONSORS: bag a week before the walk. Details were very muddy. of the goodie bag collection will be *More FAQs are available online at “We all got wet and muddy, but we were still announced later. Walkers can also tnpbigwalk.sg having so much fun because of the friends we made along the way. It was quite a memorable ex- perience.” PRE-EVENT EDITORIAL COVERAGE

THENEWPAPERONSUNDAY November 30 2014 22 people 23 Walk this way post-Walk eats you'll want to try

START nicoll Highway Mrt station 3ways winto Look Money for END POINT your selfie this the float@ The Big Walk ’14 route is picture- Once you've finished the walk, you are Marina Bay perfect, so be sure to take photos going to want something to eat. way singapore flyer with your friends along the way. The first 4,000 walkers at the post-walk carnival Helix Bridge Benjamin You could end up winning $100. will get to sample free peri-peri chicken at the Ma- The Big Walk is the largest Artscience sheares Post your selfie on Facebook, Twitter or In- rina Bay Floating Platform, the end point of the this year's Museum Bridge Gardens by walking event in Singapore. the Bay stagram with the hashtag #TNPBigWalk14 5km walk. Big Walk is This year, it will also take you on the before midnight tonight. There is also a Nando’s voucher worth $10.90 ultimate selfie route. The best submissions will be added to in the goodie bag which can be used at any of the expecting 18,000 There are many opportunities to the Big Walk photo album on The New Pa- branches located at , JCube, Plaza snap yourself against an amazing per Facebook page. Singapura, and The Star Vista. Nan- participants. backdrop. The 10 photos with the most “likes” win do’s will also give vouchers to those who have After all, walkers will be going $100. downloaded its mobile app. these are the Marina Bay through the very area that inspired sands After walking 5km, it’s just another short walk sights walkers the design of a planet in the block- to some great food options. There are plenty of buster movie Guardians Of The Gal- Bonus for grub options at The Esplanade or you could make will want to axy. your BiB a quick jaunt to Raffles City. One key selfie zone will be the Ben- sheares Ave Your bib number could win you If you want to make the day a bit more special, take notice of jamin Sheares Bridge. $1,000 in cash. here are some suggestions. Choose the right vantage point and Stay for the Big Walk draw at the carnival, regardless of weather, you can snap with prizes such as Huawei’s Ascend Mate l Pan Pacific Singapore’s Hai Tien Lo yourself — and possibly a few thou- 7 Smartphone and Talk Band; a-JAYS Four offers a weekend dim sum buffet (11.30am to sand other participants — against a Earphones for iOS and a-JAYS Five Ear- 2.30pm) at $68 per person. It features items grand vista. phones for Android, courtesy of TwoBros such as braised whole abalone with bean curd, Be it below the giant wheel of the Lifestyle and Gadget Store; $50 Nando’s stir-fried carrot cake and double-boiled mini Singapore Flyer, against the majestic vouchers and cash prizes totalling $1,700. Buddha Jumps Over The Wall. domes of Gardens By The Bay, or pre- So keep your bib with you until the end tending to lean on the Super Trees, of the lucky draw. l AquaMarine at Marina Mandarin Hotel has a this location is ideal for pictures. halal lunch buffet, at $50, from noon to 4pm. Of course, these pictures are not Dress to iMpress If you feel like splashing out to replace those just for your own enjoyment. They Dressing up for the Big Walk is a burned calories, Oscar’s at Conrad Centennial can also win you prizes. (See report tradition. Singapore has its Sunday Amazing Grace brunch on facing page.) Every year, some walkers will stand out at $158, with free flow of alcohol. with the most outrageous outfits. Will you be the one to impress tomor- l For those with a sweet tooth, get a slice row? of cake at O’Coffee Club at Millenia Walk. The New Paper New Face 2014 finalists The crumble aux pommes a la glace vanille MULTI-MEDIA SPONSORS: will shortlist five Best Dressed walkers and (baked green apple chunks with cinnamon and PARTNER: one of them will win $100 cash. vanilla ice cream) goes great with a cup of joe. All other consolation prize winners get — Yeoh Wee Teck $50.

THENEWPAPERONSUNDAY November 30 2014 12 people 13

‘I want to contribute to I’ve got to find the common ground the country as I live here’ (with Singaporeans) before we can all Walking Indian national Anirban true level of involvement: He has organ- Chowdhury reckons that The Big ised fund raisers for the elderly, collect- understand each Walk this year would be a great ed old clothes for the needy and even way for him and his wife to see painted murals at old HDB estates. other. some of Singapore’s major sights. These, despite the fact that he holds for a The 30-year-old developer with Gold- an employment pass, and not an NRIC. — Mr Anirban Chowdhury man Sachs says: “The Big Walk is an iconic Singaporean event that will give VOLUNTEER me a chance to make friends along the Harnessing his business experience, to elaborate. way.” Mr Chowdhury also volunteers at non- That is why he and his wife, Mrs The event is just one of the ways he is profit social enterprise Aidha, where he Amrita Basu, 30, are looking forward participating actively in local life. helps teach entrepreneurial skills to for- to events like The Big Walk. He and his wife also scour volunteer- eign domestic workers. “We want to use the opportunity Big ing website SG Cares for opportunities His company posted him here six to make friends,” says Mrs Basu, who to help out at charitable organisations years ago. only moved to Singapore to join her and events. His compassion for the needy and husband last year. When we press him for details of his less fortunate is not always appreciated, “I’ve got to find the common charity work, he looks slightly abashed. usually because he is a foreigner, he re- ground (with Singaporeans) before slice of Eventually, he shyly says: “I want to veals. BIG HEARTS: Mr Anirban Chowdhury and his wife, we can all under- contribute to the country; after all, I live “Most people are very welcoming, Mrs Amrita Basu, showing off a wall mural they stand each oth- here.” but I can understand why some may painted as part of a volunteer event. er,” adds her But that humble sentence belies his not be,” Mr Chowdhury says, declining TNP PHOTO: NG JUN SEN husband. Sights S’porean life Big Walkers should look out for The New Paper Big Walk is here again » page 22 and it is not just Singaporeans who will be there for the 5km route. Participants from other countries have signed up in droves, saying it is a great way to make friends and blend in with Singaporeans. NG JUN SEN ([email protected]) speaks to some of them

When he read about The Big He also kept visiting hawker centres Walk in the papers, Mr Genius with his Singaporean colleagues, trying ENTHUSIASTIC: Mr Kishan Singh Bisht (centre), 55, convinced his four ALL SET: Engineer Jyrus Paul Castillo (third from right), will be Fortaleza, 32, jumped at the all kinds of food. His favourite Singapo- colleagues from the Bank of Baroda to take part in the walk to get to going to the New Paper Big Walk 2014 with five of his colleagues. opportunity. rean foods — char kway teow and chil- know other Singaporeans. PHOTO COURTESY OF KISHAN SINGH BISHT PHOTO COURTESY OF JYRUS PAUL CASTILLO As the Filipino feels that it is a good way li crab — rank higher than food from his to interact with his local colleagues and country, he says. to soak in the sights, he even got his The Big Walk will be unique as it will Making the most Blending in with wife to take part in the event with him. give the couple and the approximate- The engineer in the IT field says: “I ly 18,000 other walkers a view rare- want to reach out to Singaporeans be- ly seen, from the top of the Benjamin of their time here locals through the Walk cause I believe everyone needs a net- Sheares bridge. work, a social support group. Getting The couple say they are very much that is a matter of communication and looking forward to it. Many foreign professionals arrive nicated with them through the guide If it involves his legs, a route and “If I don’t try, people will find me learning the culture here.” and leave Singapore without because he could speak English. I made an event with many people, this odd. I want to be able to relate to oth- To get to know more people, Mr For- getting out of their cosy expat many friends that way. adrenaline junkie is in. ers and have others relate to me.” taleza joined a basketball and a badmin- HAPPY FAMILY: enclaves. “I’m here only for a limited period Engineer Jyrus Paul Castillo (above, What better way than to take part I want to reach out (Left and above) ton league, organised by his company. Mr Genius Not chief bank manager Kishan Singh of time, so if I don’t do anything (with in blue Nike shirt), has joined several in The Big Walk, where thousands of When he moved here six years ago, to Singaporeans Fortaleza with Bisht. that time) and only keep working, what marathons, fun runs and charity runs Singaporeans will also be a part of, he there was a pang of homesickness. his wife and The 55-year-old Indian national at- would be the point? It’s important to since coming to Singapore three years says. because I believe child. tends local events such as The Straits maximise your time here.” ago. But the 26-year-old has not partic- Mr Castillo believes that Singapore’s CULTURE SHOCK TNP PHOTOS: Times Run and the Singapore Airlines ipated in a mass walk before. culture is unique as it is an amalgama- everyone needs a NG JUN SEN “I had no friends. I was in a different Charity Run, among others. In May, he COLLEAGUES So when Mr Castillo heard about tion of “people from various countries place and environment — it was a cul- network, a social also took part in a mass yoga event at Mr Bisht came to Singapore three years The Big Walk, he signed up as soon as and walks of life”. ture shock,” says Mr Fortaleza. the Padang. ago and will be returning to India next he could, along with five like-minded “To integrate here, I need to learn Communication was a major problem support group. Getting When asked why he joins such events, year. colleagues. the slang and find out all the oddities.” for him as he had trouble understand- he says: “In my line, I do get to meet His enthusiasm for experiencing Sin- “We read about The Big Walk in the ing Singlish and the various languages that is a matter of people at meetings or roadshows. But I gaporean life has spread to four of his papers. Since we like jogging and run- FAVES used here. communication and can get to know more people this way.” colleagues — also Indian nationals — at ning together, we signed up for it,” he His favourite hangout is Marina Bay He remembers being intimidated by Aside from such events, Mr Bisht is the Bank of Baroda. says. Sands and his favourite food is cereal hawker centres because they were unfa- learning the culture part of the Morning Walkers Club at Says one of them, Mr Sunil Kumar, Other than getting his adrenaline prawn. miliar to him. But he decided to get out Siglap Community Centre, which is 40: “He was the one who told us to fix, Mr Castillo has another objective: Having local tastes and preferences of his comfort zone and participate in here. near his home. leave our comfort zone. Make a friend. To find his place among Singaporeans help others to accept him as “part Sin- social and sporting events. — Mr Genius Fortaleza Earlier this year, he also joined a trip Eat Singaporean food.” as his long-term plan is to settle down gaporean”. organised by the community centre to The five friends, along with their in Singapore and become a perma- Says Mr Castillo: “Humans are so- Malacca, even though the other 40 par- spouses, will be taking part in The Big nent resident. cial beings at the end of the day. We’ll ticipants were Singaporeans who spoke Walk today. Mr Castillo explains: “If I intend to eventually find something in common only Mandarin — a language he cannot “We joined because we want to make stay here, I have to blend in. And to do to connect with others, so it wouldn't speak or understand. full use of our time here before we have that, I have to learn to ‘be Singapore- be difficult for me to adapt as long as Mr Bisht says with a laugh: “I commu- to go home,” says Mr Kumar. an’. I try.”

Monday, December 1 2014 THENEWPAPER THENEWPAPER Monday, December 1 2014 16 news big walk 2014 news 17 FAMILY TIeS: (Left) Mr Govind Bommi (in green T-shirt) with his wife and relatives. Are we THere YeT? (Left, below) Younger Walkers taking a welcome rest in their parents’ arms.

For more than 20 years, the TNP Big walk has been bringing people From all together to take a walk through various parts of Singapore. It is a fun way to keep healthy, and it also allows us to Having fun appreciate the walks many wonderful sights we have the Huawei here. TNP’s Big Technology maven Huawei of life walk certainly made a vibrant entry into the Singapore market with One flew across oceans to be adds to our its flagship shop at Plaza Fans of the here, one pushed a wheelchair up vibrant calendar Singapura. Big Walk go to a slope. of community And they made an equally To ensure she gets quality time with her splashy impact at the Big Walk great lengths to mother, Madam Chia Kwai Fun (left), sport events. yesterday. 47, pushed her 83-year-old wheelchair- I hope to see Huawei cheerleaders lined way attend the event bound mother, Madam Ang, up Benja- it grow as the the walk’s starting point to min Sheares Bridge. rouse the early birds. “She mostly spends her time at home, biggest and The company’s walkers were so the Big Walk was a good opportuni- most significant also easy to spot as they were in ty for her to go out and get some fresh walking event in red T-shirts and carried gold he- air.” lium-filled balloons. Pushing a wheelchair up a slope took Singapore. Enthusiastic youths hand- — Mr Lawrence Wong, effort, but it also brought out the best in ed vouchers to Big Walkers at Minister for Culture, Singaporeans. Community and Youth the carnival on the Marina Bay Madam Chia said some Singapore- Floating Platform, while other ans helped her to push the wheel- wife and 15 family members from her sales, was at the walk with his wife and walkers waited patiently to take chair up when she encountered side of the family. two children aged 16 and 10. photos inside the company’s some difficulties. He said: “I’ve driven on this road so They took selfies along the Benjamin booth, which provided quirky She said: “I was really many times, but this is the first time I’m Sheares Bridge. cardboard frames to be used as happy that they helped. walking on it. It’s a new perspective and He said: “We like to exercise togeth- props. It’s not true that Singapo- I think it’s fantastic.” er as it’s a good way to spend time as a It was a lot of fun and that’s reans are not helpful and His wife, Madam Faridah, even cus- family. The scenery is an added bonus.” how Huawei wanted it. “It is a good event and re- cHeeSe: (From L-R): unfriendly. tomised a shirt for the entire family to Mr Sunny Liew, 45, an engineer, was Mr Low Han Thong, coun- ally meaningful. We’re look- Mr Low Han Thong “The spirit of togeth- wear during the walk. at the Big Walk for the first time with his try head of Huawei Device Sin- ing forward to coming back country head, Huawei erness was really evident wife and two daughters aged seven and gapore, said: “Looking at the next year.” Device Singapore and Zhou Bin CEO, throughout the walk, Close knit 10. crowd and people coming to Huawei was so excited Huawei International everyone was ready to The back of the shirt had the name of He suggested adding more water sta- our booth, it was really reward- about the Big Walk that it taking a selfie with lend a helping hand.” their family’s Whatsapp group, Anak tions along the way for children to hy- ing — our efforts were appreciat- jumped in at the last minute Minister for Culture, Another person who re- Kera, which means baby monkey in Ma- drate, but said that it was a great event ed and our goals met. to sponsor five TalkBands Community and ally got into the spirit of lay. nonetheless. “We want to be with the peo- (priced at $249 each), giv- Youth Lawrence things was, Mr Govind Bom- The 53-year-old designer said: “We’re He said: “The atmosphere is very en- ple and to connect with them en to the finalists of the Best Wong. mi, who works in the United a very close-knit family and we joined ergetic and it was an enjoyable experi- with no obligations.” Dressed contest. States. the walk to spend time together. Eve- ence for the entire family to complete Mr Low said he is happy that Said Mr Low: “When I saw He was so excited about this year’s ryone was very enthusiastic about the the walk together.” Huawei decided to partner The how much effort the contest- Big Walk that he made special arrange- event.“ His younger daughter, Reanne Liew, New Paper for the Big Walk ‘14. ants put into dressing up, I ments to return home just in time for They were not the only family who a pupil from Queenstown Primary “The route is fantastic. And thought they deserved some- SAY cHeeSe: (Above) the event. took the opportunity to bond during School, added: “It was hard for me to the feeling is that the walk is not thing great for their effort. Mr Steven Chua and his The 67-year-old businessman flew the Big Walk. wake up early this morning, but I ended just a challenge, it is a fun walk That was our way of showing family. back to take part in the walk with his Mr Steven Chua, 44, who works in up having a lot of fun.” for people and family. appreciation.” EDITORIAL COVERAGE: VALUE-ADDED MILEAGE FOR THE SPONSORS

16 news Saturday, November 29 2014 THENEWPAPER THENEWPAPER Saturday, November 29 2014 news 17

spot tHe lovely 2 turf Belles Strike a pose with the Turf Belles, brand ambassadors of the Turf Club. The Belles will be stationed at the Walk’s finishing point at The Float @Ma- rina Bay and will be available to pose with Walkers at STC’s booth. The women were picked through an- nual searches organised by the Turf Go Club and were chosen based on their HorsesHoe-pitcHinG Game personality, looks, intelligence, and Still feeling energetic after your 5km the game at the children’s station has their overall poise and presentation. Walk? been simplified, to make it easier and to The Turf Belles make appearanc- 3 Head to the Singapore Turf Club allow for more people to participate. ahead, es at various Turf Club events, so booth for an extra dose of fun, with this Young participants can also receive they also have in-depth knowledge simple horseshoe-pitching game. a limited-edition Racer and Clover key about Singapore, which helps The rules are simple: Each partici- chain when they play a game of Horse- them interact with the Club’s pant will get three horseshoes, which shoes at the booth. overseas guests. they must throw at a nearby stake. Here’s a tip to increase your chances At the Big Walk car- Players who successfully latch two of scoring a point: nival, you’ll get to out of the three horseshoes around the Beginners should throw the horse- meet five of them. BEauTIFuL: stake stand will win attractive prizes. shoe by holding it at its centre, where Poon Wing Yan, Jen Ms Kids get a share of the fun, since two the weight is balanced, and with the horse Bernadette Koh, Bernadette Belle, of the three stations set up will be for horseshoe’s opening facing the stake. Nutan Rai Sonam and Belle (right), them. When tossed this way, the horseshoe Ms Jen Koh around Sherry Siau will be at (left) and Ms Child-friendly horseshoes will be should make one flip before encircling this year’s Big Walk. Poon Wing used at these stations, instead of con- the stake upon its landing. Miss Belle, 20, Yan (below). ventional metal ones. Most importantly, remember to have Report by LEE JOON LEI a part-time model A Singapore Turf Club spokesman said fun! [email protected] Horse and who won the Turf Belle 2014 title, said: While the Walk on the HorsesHoe “I’ve heard fun things Benjamin Sheares bridge 1 statues like people wearing cos- will be the highlight of tumes, so I’m sure it will the 5km route, the fun Be intrigued and amazed by Singapore be a fun experience. I can’t is set to continue at The Turf Club’s (STC) life-sized horse statue. wait.” Walk’s carnival at the Located at the STC’s booth at the end Ms Koh, 28, a Marina Bay Floating of the Walk, the structure will be bright- financial adviser Platform. ly-coloured, making it easy to recog- and director of a Look out for a horse-themed nise. modelling agen- attraction at the Singapore Shine on social media by posing with cy, said that as Turf Club’s booth. the bold yet whimsical horse, which will someone who give any photo that extra pop. is family-ori- The horse will be accompanied by ented, she another structure, fashioned into the is looking shape of a horseshoe. forward Made of fibreglass, the structures to the were painted by students from the Nan- walk. yang Academy of Fine Arts, and was fea- “I’m tured at this year’s Chingay Parade. excited Mr Eric Loh, a corporate communi- to go to the cations senior manager at STC, said the event, to see all the horse statues will help add more colour families enjoying a to the Walk. day out together. He added: “Even though it is late “I’m looking for- in the Year of the Horse, the beautiful ward to seeing all the equine animal is part of our corporate different costumes as identity. well.” “As event presenter this year, STC The Turf Club’s mas- feels that the horse structures are an ap- cots, Racer and Clover, propriate and exciting addition to the will also be at the Walk PHOTOS: SINGAPORE TURF CLUB walk.” to mingle and cheer par- ticipants on.

MULTI-MEDIA SPONSORS: PARTNER:

THENEWPAPER Thursday, October 30 2014 11 THENEWPAPER Tuesday, November 18 2014 news news 9 WheN: YOu Get: Walk Sunday, nov 30 (7am to noon) goodie bag with freebies worth over $250, including an exclusive Denizen About the Big Walk WIth WheRe: T-shirt worth $29.90, a nando’s meal This year’s The New Paper Big Walk Where: worth $29.90, a Nando’s meal voucher From Republic Boulevard, next to voucher worth $10.90, TnP digital features the iconic Benjamin Sheares From Republic Boulevard, next to worth $10.90, a three-month TNP uS! nicoll Highway MRT station, to online subscription worth $132.60, Bridge as part of the 5km route. Nicoll Highway MRT, to Marina Floating digital and online subscription worth Take the picturesque Marina Bay Floating Platform discount vouchers and more. Platform. $132.60, movie and popcorn discount route on the Benjamin When: WAlkers Get: vouchers and more. Sheares Bridge in this ReGIStRatION Fee: ReGISteR ONlINe @ Sunday, Nov 30 (7am to noon) Goodie Bag worth over $250, which For more information, visit www. year’s 5km walk $15 ($12 if you sign up before nov 8) www.tnpbigwalk.sg/ (Online includes an exclusive Denizen T-shirt tnpbigwalk.sg registration closes on nov 21) Gadget hydrate with goodies

Big Walkers will receive discount store in January. Also in your goodie bag are discount vouchers from TwoBros Lifestyle & vouchers for earphones and head- H-Two-O WARMING UP: phones, courtesy of Treoo, the larg- isotonic drink will help you tackle the Big Walk Gadget Store and Treoo.com TNP New Face est earphones and headphones online finalist Mira Reports by ommends that par- Reports by LAKEISHA LEO and even electric scooters. store in Singapore. Azman, who is a LAKEISHA LEO ticipants should personal trainer, [email protected] Said its owner, Mr Harris Tay, 56: “At Launched in 2008, the website car- [email protected] drink fluids at least demonstrating the TwoBros Lifestyle & Gadget Store, we ries over 3,000 products from over 100 one to two hours be- seated hamstring If you are among the 18,000 deliberately designed our stores to be brands. While The New fore the walk, during stretch. who have successfully registered different from other gadget stores in the Notable brands include Audio Techni- Paper Big Walk and after the event. TnP PHOTO: JEREMY for The New Paper Big Walk market. ca, B&O, Sony and Sennheiser. has always been Drinking isoton- lOng 2014 on Nov 30, and are into “We wanted the store to be a lifestyle, Treoo can also customise earphones. about soaking ic drinks, such as H- cool electronic gadgets and trendy and happening for our custom- For more information, visit Treoo at in the sights and Two-O, is a good way accessories, you’re in for a treat. ers; we did not want to only attract the store.treoo.com bonding, another to replenish fluid lost Included in your goodie bag, worth guys or what you may call ‘gadget geeks’, TwoBros Lifestyle & Gadget Store and essential element during the walk. more than $250, are exclusive discounts but everyone, from ladies to even kids.” Treoo.com are two of the sponsors for is having a fun Ms Ngiam said: from TwoBros Lifestyle & Gadget Store Some key brands offered in its chain The New Paper Big Walk 2014. work-out. “Isotonic drinks are and Treoo.com of stores include Bose, Focal and Gene- Said Mr Tay: “We are delighted to be This year’s 5km flavoured, so the Aside from electronic gadgets, the va. BUZZ: Big Walk participants will receive vouchers from a sponsor for the TNP Big Walk 2014. It route, which in- taste encourages the TwoBros Lifestyle & Gadget Store car- TwoBros Lifestyle & Gadget Store out- TwoBros Lifestyle & Gadget Store (above) and Treoo.com. is a fun walk for everyone, very much cludes the Benjamin palate to drink more ries a range of accessories and clothing lets can be found at Novena Square, 112 (Inset) Music gets TNP New Face finalist Tiara Skadiang going. like what we believe in, a lifestyle walk Sheares Bridge, can for the body’s re- such as T-shirts, caps and bags. Katong and myVillage at Serangoon Gar- for everyone.” be quite a challenge, plenishment.” You can also choose from the latest den. PHOTOS: NICOLE QUEK, TWOBROS LIFESTYLE & GADGET STORE The New Paper Big Walk 2014 is pre- especially when going up the bridge. H-Two-O contains gadgets, from earphones to turntables, It will also be launching its online sented by Singapore Turf Club. But don’t fret when you work up electrolytes and car- a sweat as Big Walk 2014 partner bohydrates, which Stretch for the Walk H-Two-O has got you covered. would help during MULTI-MEDIA SPONSORS: With drink stations at the half-way physical activity. Just as important as keeping Seated hamstring stretch PARTNER: mark and the end, you won’t have Electrolytes help the yourself hydrated is limbering up assume a seated position. With one to lug water bottles during the walk body absorb and keep before the walk with some simple leg outstretched, tuck in the other foot because H-Two-O will keep you hy- fluids in the body to stretching exercises. until it touches the inner thigh of the drated. regulate blood volume, The new Paper new Face finalist Mira outstretched leg. And quenching your thirst is sweat rate and muscle azman, 19, a personal trainer from Keeping your back straight, reach more important than you think. blood flow, while carbohy- amore Fitness, said: “it’s important to for your toes. Make sure you are Ms May Ngiam, vice-pres- drates provide the fuel for stretch. When you stretch, you warm bending at your hips, not your upper ident of marketing for Yeo the body and help maintain up your leg muscles. back. Hiap Seng (Singapore), said: peak performance. “if you don’t exercise frequently, The aim is to stretch your “There’s a misconception that So don’t worry about get- your body would not be used to the hamstrings, not reach for your toes. you should drink only when ting tired or lethargic during distance.” Hold for 10 to 15 seconds. you’re thirsty. or after the walk as H-Two-O Here are three basic stretching “That’s not true because will provide you with the ener- exercises which Ms azman Calf stretch the moment you feel thirsty gy to keep you going during the recommends for warming up the legs. Stand with one foot in front of the is when your body’s al- 5km route. Perform three sets of each exercise other. Your heels must be on the ready a little dehydrated.” With more than a hundred for each side. ground. years of history, Yeo Hiap Seng Keeping your back knee straight, SPONSORING (Singapore) is an established Quadricep stretch bend your front knee until you feel Yeo Hiap Seng has been household name. It has also suc- Stand on one foot and hold on to a the stretch on your back calf muscles. sponsoring H-Two-O cessfully expanded beyond Asian table or chair for support. Hold for 10 to 15 seconds. CONGRATULATIONS TO THE WINNERS OF THE HEINEKEN CITIES PROMOTION isotonic drinks for The horizons and is making its mark grasp the ankle of the leg to be New Paper Big Walk globally. stretched and pull it towards the butt Photo shot at Amore Living since 1991. until the knee is pointed down towards (, contact number: PHOTO COURTESY OF YEO HiaP SEng Ms Ngiam also rec- (SingaPORE) the ground. Hold for 10 to 15 seconds. 6781-1822, amorefitness.com) Heineken Amsterdam Experience Yap Tai San Paul SXXXX968D Trip for 2 to Amsterdam Tan Poh Suan SXXXX473C SPONSORS: THE NEW PAPER BIG WALK SELFIE CONTEST

THENEWPAPER Monday, December 1 2014 13

Walk talkand THE NEW PAPER BIG WALK 2014 Tuesday, December 2 2014 THENEWPAPER 8 news BIG WALK 2014 Sun, Sheares and selfies Vote If you were one of the 18,000 photos on social media under the best ones. participants in The New Paper the #TNPbigwalk14 hashtag. Go to The New Paper >> 14 for your Big Walk 2014 on Sunday, you And we had the unenviable job Facebook page (facebook. probably couldn’t have resisted of shortlisting just 30 entries. com/thenewpaper) and “like” favourite taking a selfie with some of the Most had taken advantage your favourite photos. photo on iconic landmarks and unique of the closed roads to take Voting ends at noon today. Are you a views. unique, creative selfies. The winner of the selfie Facebook We received over 900 Now, it’s up to you to pick contest stands to win $100. winner? PHOTO: INSTAGRAM/ IAMASCRABBLER1 >> 15

From all Pick your walks of life pick of the >>16

Having fun the Huawei way >>17 pics Dressed to thrill >> 18

PHOTO: INSTAGRAM/JETBLAZC

Wednesday, December 3 2014 THENEWPAPER PHOTO: INSTAGRAM/NURULPUFF 10 news biG WAlk 2014

here are the a-Jays Four a-Jays Five $50 Nando’s Huawei Talk Ascend Mate 7 cash prizes If you spot your lUCky winning bib Earphones for Earphones for voucher Band Smartphone $200 bib number on numbers in the ioS Android 01051 02091 and Talk Band 05677 left, please e-mail bibS big walk 2014 01152 02814 02704 02927 04667 tnpcontest@sph. lucky draw, and 05811 04651 11421 10409 $500 com.sg before their respective 11009 05285 14298 11768 16303 Dec 5 and we will prizes: 12511 10426 15851 give you details 16664 13769 $1,000 on the prize 14789 collection.

PHOTO: INSTAGRAM/JAC0973

cool: Ms Azlina Mohamed and her friends took a photo Photo: INStAGRAM.CoM/ Photo: INStAGRAM.CoM/ IZuMIZhou of themselves DoRothYChoNG wearing bibs and making a toast with drinks. Photo: INStAGRAM.CoM/ PHOTO: IINSTAGRAM/ AZLYNESTRELLA PHOTO: INSTAGRAM/ MY5TIQU3 AZLYNEStRELLA

Popular and creative photo wins $100. big walker says:

Photo: INStAGRAM.CoM/ Photo: INStAGRAM.CoM/ jASoNCoNtAGIouS Selfies made the PRxDENCE 5km feel short Report by JENNIFER DHANARAJ She was one of 18,000 walkers who Her photo showed the shadows of Ms [email protected] took part in the Big Walk this year. Azlina and her four friends. The 5km route included the iconic Sounds simple? Their shadows She came prepared with a selfie Benjamin Sheares Bridge and featured “wore” their Big Walk bibs and were stick for The New Paper Big Walk unique views of the Marina Bay Sands even holding drinks. 2014 on Sunday. Hotel and the Singapore Flyer. Ms Azlina said her fellow Big Walker, Photo: INStAGRAM.CoM/ MbARRobA16 Photo: INStAGRAM.CoM/ It’s a gadget she made full use of. who is a creative director at a govern- qIuwEI1985 Customer service officer Azlina Mo- SO MUCH FUN ment agency, came up with the idea. hamed and her friends took about 30 “I’ve never had so much fun during a “She was just directing everyone like selfies at the event. walk like this before. It hardly felt like she did in her day job and we got the “We were addicted to taking self- 5km because we were taking so many shot,” said Ms Azlina. ies because there were so many nice photos,” said Ms Azlina. For their effort, she and her friends views!” said the 28-year-old. “The roads were closed so we got will be rewarded with a $100 cash prize. good vantage points to take photos Nine other winners, who also had from,” she said. popular selfies, also won $100 cash Her selfie, which was uploaded to In- each. stagram, drew the most “likes” on The They were picked from more than New Paper Facebook page. 900 entries.