CONSUMER BEHAVIOUR TOWARDS SMALL CARS: SURVEY OF MARUTI UDYOG LTD.
COMMENCED AT HIRA AUTOMOBILES, PATRAN
A training report submitted in partial fulfillment of the requirement for the degree of Bachelors of Business Administration
1 CHAPTER -1 INTRODUCTION
2 1: INTRODUCTION
INDIA IS the world’s largest small car market and is now all set to gain from an increased demand for small cars from East Asia and European countries. The country is well known in automotive circles as the world’s largest small car manufacturer. Small cars in India are the most common mode of personal vehicles. The use of small cars as a reliable mode of private transportation system is well suitable to the economic state and transport conditions in India. In various cities of the country the use of small cars has been popular due to narrow roads, excellent fuel economy of these cars, and price of these small cars.
The Indian automobile market is largely contributed by the small cars. There are some prominent small car manufacturing companies both from India and abroad, who have established their production, sales, and service centers in the country.
Maruti, Suzuki, Hyundai, TATA, and GM are some of the small car manufacturers in India. TATA, one of the major international automobile companies has brought the recent sensation to launch the most inexpensive car of the world. Priced at Rs 1 Lacs, the TATA Nano is expected to hit the Indian automobile market early in the year 2009. This will remarkably change the popularity of small cars among Indian automobile lovers. Small cars have suddenly become popular in many wealthy western countries after the recent revelations of global warming. People now prefer the small car for their mileage and easy usability. In countries like Germany, France, United Kingdom and Italy, the local governments are promoting use of small cars. This was evident as Maruti Suzuki reported a hike in exports to 1.5 lakh units in the new fiscal year 2009-10. The South Korean car manufacturer Hyundai Motors has exported 2.53 lakh units to it overseas markets in the last fiscal year. Most of the exports are results of European government policies.
3 Germany, France and Italy have devised methods of scrappage of old car in exchange for new cars. According to Industry sources, nearly two lakh cars were swapped under the scheme and nearly 90 per cent of them purchased small cars. Germany is paying €2,500 for the exchange scheme to every car owner. The South Korean government offers 70 per cent rebate on taxes to car owners who exchange their 10 year old cars for smaller or hybrid cars. The UK government offers a discount of 2000 pounds on new cars in exchange for their old cars. According to an estimate the country produces 15 lakh small cars per year. India is in a position to take advantage of the surging demand and cater to the world markets. Indian exports have grown by 54 per cent in the last fiscal year and is valued at six billion dollar. If more cars are exported, it means increased revenue for India. The country can sail on top of the small car wave spread across the world.
SMALL CARS are attracting Indian buyers and are also becoming a vogue on Indian roads. Leading players like Hyundai Motor, Maruti Suzuki, and General Motors are broadening and setting up research and development (R&D) operations in India. Their dream is to make India a manufacturing hub for small cars. Hyundai is ready to set up a four-fold increase in headcount at its R&D division to boost models for both local as well as worldwide markets. Maruti has also made huge recruitment this year. Around 250 engineers are recruited and have set a target of going up to 1,000 engineers by 2010 to make new models for Suzuki. According to HS Lheem, managing director and chief executive officer (CEO), Hyundai Motor India Limited, “We will increase headcount from 200 now to 800 in 2009 at our R&D centre in Hyderabad with focus on developing new models for the Indian market.” According to S Nakanishi, managing director, Maruti Suzuki, developing Maruti R&D is among the company’s top priorities to meet the aggressive plan for new model launches. Of late even General Motors India has set up an R&D centre in Bangalore and the centre targets to obtain the headcount up to 500 to deliver needs to global markets.
4 Car manufacturers are geared up to provide the best cars to the Indian market. This definitely proves that they also want to increase their share in the market and give a fair competition to other manufacturers.
Small Cars in India Maruti 800 STD BS III Maruti 800 AC BS III Maruti 800 Duo
5 seater Maruti Omni 8 seater Maruti Omni Maruti Suzuki India Ltd LPG Maruti Omni
Alto Alto Lx Alto Lxi
Maruti Zen Estilo
Reva AC Reva Standard Reva Electric Car Co. Reva Classe Reva i
Santro Hyundai Santro Xing Hyundai i10 Gets Prime
TATA Indica
Chevrolet Chevrolet Spark Chevrolet Aveo U-VA
5 CHAPTER 2 COMPANY PROFILE
6 2: COMPANY PROFILE
Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. Maruti Suzuki has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.5 million (1,500,000) vehicles annually. The company plans to expand its manufacturing capacity to 1.75 million by 2013.
The Company offers 15 brands and over 150 variants ranging from people's car Maruti 800 to the latest Life Utility Vehicle, Ertiga. The portfolio includes Maruti 800, Alto, Alto K10, A-star, Estilo, WagonR, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Kizashi, Grand Vitara, Gypsy and Ertiga. In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4. With this Maruti Suzuki became the first company in India to introduce factory fitted CNG vehicles. In terms of number of cars produced and sold, the Company is the largest subsidiary of Suzuki Motor Corporation. Cumulatively, the Company has produced over 10 million vehicles since the roll out of its first vehicle on 14th December, 1983.
Maruti Suzuki is the only Indian Company to have crossed the 10 million sales mark since its inception. In 2011-12, the company sold over 1.13 million vehicles including 1,27,379 units of exports.
The Company employs over 9000 people (as on 31st March, 2012). Maruti Suzuki's sales and service network is the largest among car manufacturers in India. The Company has been rated first in customer satisfaction in the JD Power survey for 12 consecutive years. Besides serving the Indian market, Maruti Suzuki also exports cars to several countries in Europe, Asia, Latin America, Africa and Oceania.
7 3.1 HISTORY OF MARUTI SUZUKI COMPANY :
Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system.
Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world).
A license and a Joint Venture agreement were signed between Govt of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct1982.
The objectives of MUL then were:
• Modernization of the Indian Automobile Industry. • Production of fuel-efficient vehicles to conserve scarce resources. • Production of large number of motor vehicles which was necessary for economic growth • Maruti created history by going into production in a record 13 months. • On 14 December 1983, the then Prime Minister of India, Mrs Indira Gandhi, released the first vehicle for sale by handing over the keys of a Maruti 800 to Mr.Harpal Singh of Delhi. • Volume targets were routinely exceeded, and in March 1994, we became the first Indian company to produce over one million vehicles, a landmark yet to be achieved by any other car company in India. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea, having produced over 4 million vehicles by April 2003.
8 Maruti (subsidiary of Suzuki), has made profits every year since inception except 2000-01. In 2001-02, we made a profit (before tax) of Rs 1183 million. In 2002-03, the profit (before tax) rose to Rs 2821 million, recording a growth of 138.4%over the previous year.
Maruti revolutionized the way Indians looked at cars. "No other car company so completely dominates its home market" - (The Economist). MUL is the first and only car company in the world to lead its home market in terms of both market share and in the JD Power Customer Satisfaction study (JD Power Asia Pacific 2000 India Customer Satisfaction studies). It is also the only car company in the world to be Top ranked four times in a row (2000, 2001, 2002 & 2003).
Present Status
9 Manufacturing Excellence
They began our operations in 1983, with the first Maruti 800 rolling out from our Gurgaon plant. Over the next two decades Maruti Suzuki car models led by Maruti 800 brought about a revolution in the Indian car market.
As the automobile market grew so did our production capacities, production process and infrastructure. Our scale and manufacturing today is completely different from when it began.
Today, Maruti Suzuki's plants are comparable with the best in the world in terms of quality, productivity and operational efficiency.
3.2 TRANSFER OF TECHNOLOGY OF THE MARUTI SUZUKI COMPANY :
Every minute two vehicles roll out of the Maruti Plant. It is therefore imperative that the transfer of contemporary technology from our partner Suzuki is a smooth process.
Great stress is laid on training and motivating the people who man and maintain the equipment, since the best equipment alone cannot guarantee high quality and productivity.
From the beginning it was a conscious decision to send people to Suzuki Motor Corporation for on-the-job training for line technicians, supervisors and engineers. This helps
10 them to imbibe the culture in a way that merely transferring technology through documents can never replicate. At present 20% of our workforce have been trained under this programme
Gurgaon Facility
The Gurgaon facility spread over 300 acres is located around 25 kms south of Delhi. This facility houses three fully integrated plants. Together the three plants churn out around 9 lakh units annually.
K- series Plant
The Gurgaon premises also houses the 'K Engine' Plant. Commissioned in 2008, the K-series engine plant has an installed capacity of over 7.7 lakh units per annum. Since the launch of the engine cumulatively, over 10 lakh K-series engines have been rolled out.
K-series engines are available in 1 litre, 1.2 litre and 1.4 litre capacities. The highly fuel efficient, technologically advanced K-series engines have been very well appreciated by our customers for their performance.
Several Maruti Suzuki cars such as the Alto K10, A-star, Estilo, WagonR, Swift, Swift Dzire, Ritz and Ertiga are powered by the K-series engines.
Manesar Facility
11 The 600 acre Manesar facility located around 25 kms south of Gurgaon facility was inaugurated in February 2007. The Manesar facility houses two fully integrated plants with a capacity of 5.5 lakh units annually. The third assembly line is in advanced stage of completion and is expected to be completed in the year 2013.
Both manufacturing facilities are highly automated with advanced robotics, contemporary paint, weld and machining infrastructure. While the different models can be assembled on same lines, inter plant flexibility helps to increase productivity. On a single line diverse car models can be made conveniently. Automatic tool changers, centralized weld control systems and advance numerical control machines help for quick change over between models.
Suzuki Powertrain
Suzuki Powertrain India Limited is a joint venture of Maruti Suzuki with Suzuki Motor Corporation, Japan.at Manesar. It manufactures world class diesel engines and transmissions for cars.
SMC holds 70 per cent equity in SPIL the rest is held by Maruti Suzuki.
3.3 ETHOS OF THE MARUTI SUZUKI COMPANY :
Our employees are our greatest strength and asset. It is this underlying philosophy that has moulded our workforce into a team with common goals and objectives. Our Employee- Management relationship is therefore characterised by:
12 Participative Management. Team work & Kaizen. Communication and information sharing. Open office culture for easy accessibility To implement this philosophy, we have taken several measures like a flat organisational structure. There are only three levels of responsibilities ranging from the Board Of Directors, Division Heads to Department Heads. Other visible features of this philosophy are an open office, common uniforms (at all levels), and a common canteen for all.
This structure ensures better communication and speedy decision making processes. It also creates an environment that builds trust, transparency and a sense of belonging amongst employees
3.4 Products
13 14 15 16 17 18 CHAPTER -3 REVIEW OF LITERATURE
19 3. REVIEW OF LITERATURE
Analyzing consumer behaviour is perceived as cornerstone of a successful marketing strategy (Papers4you.com, 2006). Consumer behaviour is ‘the mental and emotional processes and the observable behaviour of consumers during searching purchasing and post consumption of a product and service(Batra & Kazmi, 2004) . Similarly Engel (et al, 1990) refers consumer behaviour as the action and decision process of people who purchase goods and services for personal consumption.
Now if these defining criteria are closely observed, it is evident that analyzing consumer’s decision making process is the foundation of entire notion of consumer behaviour.
There are four different views related to consumer decision making process and behaviour (Schiffman & Kanuk, 2004). It is argued that first of them is ‘economic view’ that consumers are primarily facing imperfect competition and they are always expected to make rational decision on the basis of assumptions that they are aware of all product alternatives, they can rank benefits and limitation of each alternative and are able to identify one best alternative. Second ‘Passive View’ is absolutely opposite to economic view and suggests that consumers are irrational and impulsive as they are submissive to self-centered interests of marketers and got influenced by marketing tools. Similarly third, ‘ Emotional View’ is related to perceive consumer’s decision making based on their emotional association or feeling about some products and services. For instance, a person loosing red colour specific pen neither go for rational decision by evaluating alternatives ( economic view) nor will the person get influenced by marketers ( passive view). Rather the person will try to purchase any pen closely resembled with his favourite possession. Fourth and arguably most acknowledged view is ‘Cognitive View’ where consumers are considered as “thinking problem solver’ which are receptive as well as actively searching for the products and services that can fulfil their need. Consumer’s behaviour under this view is based on information seeking and processing attributes usually directed by a goal. For instance, buying a tooth paste from shop can have a certain goal of choosing product that can taste good (Papers4you.com, 2006).
20 Despite of critiques for each viewpoint, it can be considered a valid argument, that all four types of decision making behaviour exist and provide marketer guidelines to analyze consumer accordingly.
Based on general perception about most acknowledged and common ‘cognitive view’, Batra & Kazmi (2004) asserts broader stages of a consumer’s decision making process that includes problem identification (feeling need of a new car), information search ( on internet and showrooms), evaluation of alternatives (comparing brands, for instance’ on basis of repute and features), outlet selection and purchase ( purchasing selected item) and post-purchase action (satisfaction or dissonance).
The discussion may be concluded on the notion that no matter which view point out of four discussed above is common; it is an imperative fact that marketers have to realize existence of all of them to analyze consumer behaviour effectively.
Three concepts of marketing and consumer behavior are presented, including (1) Demographic factors (2) Marketing Mix (3) Consumer decision making process concept.
DEMOGRAPHIC FACTORS This study seeks to account for the effects of age of the respondent, gender, education, occupation level and income seriously considered by the respondents on the amount of search. Age Consumers of different are groups obviously have very different needs and wants. Although people who belong to the same age group differ in many other ways, they do tend to share a set of values and common cultural experiences that they carry throughout life. (Natalie Perkins, 1993) . Gender Within every society, it is quit common to find products that are either exclusively or strongly associated with the members of one sex. Sex roles have an important cultural component. It is quite fitting to examine gender as a sub-cultural category (Schiffman, Kanuk, 1997)
Education 21 Education levels vary substantially among regions of a nation and affect considerably on need and wants of each region (Proctor, 1996).
Income The effect of wage rate on search is less clear. While one may assume that the higher the hourly wage rate, the less search one can expect owing to the greater opportunity costs of search, the opposite may also be true. Studies have shown that lower income consumers are less efficient shoppers owing to a lack of search resources or a lower ability to process information in the search rather than a lack of motivation to search ( Andreasen, 1975; Goldman, 1976; Sturdivant, 1973), leading to a smaller propensity to search. In addition, some consumers may treat the search for a new car as a highly pleasurable activity, thus further negating the economic effect on search.
MARKETING MIX 1. Product A product is a physical good, service, idea, person or place that is capable of offering tangible and intangible attributes that individuals or organizations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit value in order acquire it. (Brassington and Pettitt 2000). For a product such as a car, consumer choice decisions are likely to be more elaborate than for products that are generally less costly and less complicated (Engel et al., 1990; Howard and Sheth, 1969). A car is a complex product with many salient attributes, which consumers may use in product evaluations and subsequent brand preference formation. However, product attribute information used in these evaluations may not be easily accessible without involving consumers in relatively extensive information search. Hence, the full information disclosure assumption associated with many experimental studies is tenuous at best. 2. Price Price is the amount of the money a buyers pays to a seller in exchange for products and services. It reflects the economic sacrifice a buyer must take to acquire something. (William O. Bearden et al., 2004). Price is what a buyer must give up to obtain a product. It is often the most flexible of the four marketing mix element the quickest element to change. Marketers can rise or lower 22 prices more frequently and easily than they can change other marketing mix variables. Price is an important competitive weapon and very important to the organization because price multiplied by the number of units sold equals total revenue for the firm. (Lam, Hair, and McDaniel, 2002). 3. Place Distribution channels are designed to give customer ready access to goods and services at a minimum cost. The choice of distribution method begins with a decision on planned market coverage. Depending on the product and the number of customer, the organization must decide whether it wants broad distribution or more selective coverage with a few dealers. (Dalrymple and Parsous, 2000). 4. Promotion Sale promotion is a range of tactical marketing techniques designed within a strategic marketing framework to add value to a product or service in order to achieve specific sales and marketing objective. (Brassington and Pettitt, 2000). The promotion mix is the direct way in which an organization attempts to communicate with the various target audiences. CONSUMER DECISION MAKING PROCESS CONCEPT The consumer decision making process model represents a roadmap of consumers’ minds that marketers and managers can use to help guide product mix, communications, and sales strategies. There are fives stages when making decisions: need recognition, search information, pre-purchase evaluations, consumption, and post-consumption evaluation. (Roger D. Blackwell, Paul W. Miniard, and James F. Engel, 2001). Figure 2.1: Customer Decision Making Process
23 1. Problem Recognition The buyer decision process begins with problem recognition (Douglas J.Dalrymple and Leonard J. Parsous, 2000). This occur when a person perceives a difference between he or she has and what he or she would like. Problem recognition can be awakened by information on past experiences stored in memory, basic motives, or cues from reference groups. Motives are enduring predisposition toward specific goals that both start and direct behavior. 2. Information Search Once buyers become aware of their needs, the next step in the decision process is to gather information on products and alternative solutions to the customer’s problem (Douglas J. Dalrymple and Leonard J. Parsous, 2000). 3. Evaluation Of Alternatives The evaluation phase of the consumer decision model is the most complex and the least understood part of the process (Douglas J. Dalrymple and Leonard J. Parsous, 2000). 4. Purchase Decision Once consumers have selected a product alternative, the next step in the behavioral model is to complete the purchase (Douglas J. Dalrynple and Leonard J. Parsous, 2000).
24 5. Post purchase Behavior Once the choice has been made, a number of post-purchase processes occur. These processes encompass the customers’ feeling of consonance or dissonance about the purchase, satisfaction or dissatisfaction with the purchase, and communication to other customers or potential customers regarding the positive/negative experience, product disposal and so fourth. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction. The consumer’s satisfaction or dissatisfaction with the product will influence subsequent behavior. If the consumer is satisfied, he or she will exhibit a higher probability of purchasing the product again. If they are dissatisfied, the customers respond differently such as complain to the company, go to a lawyer, or complain to other groups, stopping using products and so on (Kotler et al., 1994). References
25 CHAPTER -4 STATEMENT OF THE PROBLEM
26 4. SMALL CARS AND THEIR CONSUMER BEHAVIOUR
Consumer behaviour also called as Consumer Psychology is a branch of applied Psychology, marketing and Organizational Behaviour. It examines consumer decision making process and ways in which they gather and analyze information from the environment. See the consumer behaviour article for an overview. Consumer behaviour is a multidisciplinary field which is integral to Psychology and aspects of household economy studied in microeconomics.
Top 10 Small Cars in India So many small cars swarming around the Indian auto market truly makes it a Confusions Galore. Here is identifying the Top 10 Small Cars that have influenced the lifestyle of an everyday person.
27 Tata Indica
Tata entered the car market in 1998 with the launch of the Indica. Earlier this model had some flaws and was notorious for breaking down, until Tata launched an improved version in the form of Indica V2. Now it comes with a newer face and slightly updated interiors as the Indica Xeta. A 5-speed manual transmission is standard. The Tata Indica plays host to a 1.4L diesel engine that gives 53 bhp and this engines Turbo version churns out 67 bhp. The 1.2L Xeta petrol engine generates 64 bhp. Tata Indica provides a great mileage compared to other cars of the same segment. The estimated fuel economy average is 13 km/l in the city and 17 km/l on the highway. The starting price tag is Rs 2.56 Lakh (ex-showroom Delhi).
Design and Interior The car has features like block shock absorbers, easy shift gears, a smooth ride suspension, a super drive engine and wide tread tyres. The tea-drop headlights and bison tail lamps are its striking features. Tata Indica comes with attractive exteriors which include powerful fog lamps, rear spoiler with integrated LED stop lamp and chrome lining on grill and bonnet.
The vehicle accommodates five people comfortably. The car boasts spacious interiors. It is the first compact car to offer air conditioning and electric windows in India. Its rear seats of this vehicle are fully foldable, providing space for extra luggage.
Variants and Price The car is available in petrol and diesel versions. The price tag begins at approx Rs 3.3 lakhs.
Engine 28 The 1.4L diesel engine of the car produces a power of 54.2 hp @ 5000 rpm and 85.0 Nm of torque @ 2500 rpm. The petrol engine (1.4L) of the vehicle delivers a maximum power of 60.8 hp @ 5000 rpm and a torque of 105.0 Nm @ 2500 rpm.
Safety For safety, the car has been equipped with driver/passenger seat belt warning and door open warning. It also has side-impact beams, rigid monochrome frame and child safety locks to ensure a safe and secured drive. The car has disc front and drum rear brakes which can bring car to a rapid halt. Rack & Pinion makes it easy for the driver to control the car.
Specifications of Tata Indica V2
Engines Type 475 IDI with Microprocessor based Engine Management System (ECU) No. of cylinders 4 inline Piston Displacement 1405 cc Maximum Power 53.5 PS @ 5500 rpm Maximum Torque 85 Nm @ 2500 rpm Compression Ratio 22:1 Suspension Front Independent, Wish Bone type, with McPherson strut, Antiroll Bar Rear Independent,Semi trailing arm with coil spring mounted on hydraulic shock absorbers Steering Type Rack and pinion Turning Radius 4.9 m Brakes Type Dual circuit, diagonally split, vacuum assisted, with PCR Valves Front Ventilated disc
29 Rear Drum Tyres & Wheels Type Radial Size 165 x 65 R13 Seating Capacity Five Weight Kerb Weight (kg) 995 Fuel Tank Capacity 37 litres Dimension Ground Clearance 170 mm Wheelbase 2400 mm Length 3675 mm Height 1485 mm Width 1665 mm
Maruti Suzuki Alto
Alto is Maruti Udyog’s subcompact offering to India and has become the most popular design and sold like ‘hot cake’ in the small car segment. This hatchback can be described as a small & cute car with adequate power, low maintenance, and awesome fuel economy. A 5-speed manual transmission comes as standard. The 796 cc engine produces a maximum power of 46 bhp and a torque of 62 Nm giving fuel economy of 18 km/l. Its interiors are satisfactory with comfortable 30 seating and good upholstery. The styling is conservative but tasteful for the common man who thinks that a car is an extension of their personality. The starting price tag is Rs 2.68 Lakh (ex- showroom Delhi).
POWERTRAIN Engine: 796cc, Inline-three, petrol Transmission: 5-forward, 1-reverse, manual Max power: 47 bhp@5000 rpm Max torque: 6.7 kgm@3000 rpm
DIMENSIONS L/W/H (mm): 3495/1495/1460 Wheelbase: 2360 mm Ground clearance: 166 mm Turning radius: 4.6 m Kerb weight: 725/740 kg Fuel tank capacity: 35 litres Boot volume: 175 litres Tyres: 145/80 R12
PERFORMANCE 0-60 kph: 6.9 secs 0-100 kph: 20.4 secs Top speed: 138 kph Mileage (overall): 15 kpl PRICE: Rs 2.36 to 2.86 lakh
31 Hyundai Santro Xing
Hyundai Motors India Limited launched its hatch ‘Santro’ in 1999. Along with the Maruti Alto and WagonR, Hyundai Santro is India’s most popular ‘B’ segment car. The Santro was revamped in 2003 and was renamed ‘Santro Xing’. Xing comes with a 1.1L Inline-4 engine that provides 62 bhp and has an estimated fuel efficiency of 9 km/l in the city and 11 km/l on the highway. CNG variants are also available in appropriate cities. Santro Xing comes with a 5- speed manual or a 4-speed automatic transmission. A three-spoke power steering wheel with central locking and front power windows was the selling point when Santro was first launched. The starting price tag is Rs 2.7 Lakh (ex-showroom Delhi).
POWERTRAIN Engine: 1086cc, Inline-four, petrol Transmission: 5-forward, 1-reverse, manual/ 4-speed auto Max power: 62 bhp@5500 rpm Max torque: 9.1 kgm@3500 rpm
DIMENSIONS L/W/H (mm): 3565/1525/1590 Wheelbase: 2380 mm Ground clearance: 172 mm Turning radius: 4.4 m Kerb weight: 854/868 kg Fuel tank capacity: 35 litres
32 Boot volume: 218 litres Tyres: 155/70 R13
PERFORMANCE 0-60 kph: 5.5 secs 0-100 kph: 14.6 secs Top speed: 150 kph Mileage (overall): 13 kpl PRICE: Rs 2.72 to 4.00 lakh
Chevrolet Spark
GM launched Chevrolet Spark in India as a come-back vehicle to the long forgotten Matiz. Chevrolet Spark is produced at GM's Halol factory near Baroda. The first striking feature in the Spark is its unconventional interior layout with a gracefully designed, clear, and easy-to-read instrument panel placed in the center of the dashboard. Flexible seating options with spacious head and leg room make the drive comfortable. The Spark comes with a 1.0L Inline-4 petrol engine that generates 63 bhp and is coupled to a 5-speed manual transmission. The estimated fuel economy is 12/17 km/l (city/highway). The Spark is easily the cutest looking small hatch today, but the recently launched i10 is definitely a competitor for this position now. The starting price tag is close to Rs 3.1 Lakh (ex-showroom Delhi).
POWERTRAIN Engine: 995cc, Inline-four, petrol Transmission: 5-forward, 1-reverse, manual
33 Max power: 62 bhp@5400 rpm Max torque: 9.02 kgm@4200 rpm
DIMENSIONS L/W/H (mm): 3495/1495/1518 Wheelbase: 2345 mm Ground clearance: 170 mm Turning radius: 4.6 m Kerb weight: 840 kg Fuel tank capacity: 38 litres Boot volume: 170 litres Tyres: 155/70 R13
PERFORMANCE 0-60 kph: 6.4 secs 0-100 kph: 15.2 secs Top speed: 164 kph Mileage (overall): 12 kpl PRICE: Rs 2.92 to 4.01 lakh
Maruti Suzuki WagonR
Launched in the year 2000, the Maruti WagonR met with a lukewarm response from the market and the initial sales were sluggish at best largely because the Hyundai Santro was launched much before and was still in the spot light. However, in recent times, WagonR has picked up its
34 popularity and become a fast moving car in the small car segment. It is available in petrol and LPG versions with a 1.1L Inline-4 engine that produces 64 bhp (petrol) and 57.5 bhp (LPG). A 5-speed manual and a 3-speed automatic are available as transmission options. Interiors are at its best with a three spoke steering wheel, an auto lock system, enhanced front power windows, and rear door pockets. The car gives fuel economy of 13.1 km/l in LPG variant, 17 km/l in petrol variant with manual transmission and 13.7 km/l in petrol variant with automatic transmission. The starting price tag is Rs 3.28 Lakh (ex-showroom Delhi).
Design and Interior Interior of the car has accessories like Plush Upholstery, Front Ashtray, Front and Rear Door Pocket, Cup Holder, Moulded Roof Lining, Rear Split Seats, Front Seat Head Rest, Rear Seat Head Rest, Reclining and Sliding Front Seats, Moulded Floor Carpet, Luggage Compartment Carpet, Door Trim Fabric, Front Door Arm Rest, Cabin Lamps, Console Box, Vanity Mirror, Boot Lamp etc, which make traveling in car absolutely comfortable. The plush upholstery lures the customers, while the door trim fabric looks trendy. Interiors are adorned with an elegant instrumental cluster. The rear seat can be folded to accommodate luggage. The vehicle has little but useful facilities in nook and corners of the cabin.
Variants, Price and Mileage The car is available in the variants of
WagonR LX E3 MINOR-06 WagonR LX LPG BS III WagonR LXi WagonR LXI LPG BS3 MINOR-06 WagonR VXi ABS WagonR AX
The car is available in the price range of Rs 3.2 lakhs to Rs 4.5 lakhs.
Engine Wagon R is equipped with1061cc MPFI low friction engine which delivers an awesome 35 64bhp@6200rpm power for smooth pick-up and fast acceleration. Equipped with 1.1-litre MPFI ignition system, the engine delivers maximum power of 64 bhp @ 6200 rpm. The maximum torque is 84 Nm @ 3500 rpm.A 32 bit on-board computer with diagnostic capability monitors the air-fuel ratio for maximum fuel efficiency.
Safety Maruti Suzuki Wagon R is equipped with myriad safety features. Systems incorporated are Antilock Braking System (ABS) and iCAT intelligent computerized anti-theft system. The VXi variant of the vehicle is equipped with dual SRS airbags to safeguard the occupants in case of collision.
TECHNICAL SPECIFICATIONS OF MARUTI WAGON R
Dimensions in mm Length 3495 Width 1495 Height 1660 Wheelbase 2360 Front Track 1295 Rear Track 1290 Min. Ground Clearance 165 Weight in kg Kerb Weight 825 (LX, LXi), 830 (Vxi), 840 (AX) Gross Vehicle Weight 1225 (LX, LXi), 1230 (VXi), 1240 (AX) Capacity Seating Capacity 4 persons Fuel Tank Capacity 35 litres Engine Swept Volume 1061cc Engine Type 4 cylinder in line, FC Engine, 4 Valves per cylinder, MPFI 36 Engine Control 16 - Bit Electronic Control Module (ECM) in Bharat Stage II variant 32 - Bit Electronic Control Module (ECM) in Bharat Stage III variant Max. Power, bhp 64@6200 rpm Max. Torque, Nm 84@3500 rpm Power Steering Type Electronic Power Steering (EPS) (LXi, VXi & AX) Transmission Type Manual (LX, LXi, VXi) 5 speed, All- synchromesh with two overdrive gears Automatic (AX), 3 speed Suspension System Front McPherson Strut with torsion type roll control device Rear Coil spring, gas-filled shock absorbers with three-link rigid axle and isolated trailing arms
Hyundai i10
The Korean auto major launched the Hyundai i10 at the end of 2007 to bridge the gap between the Getz Prime and the Santro Xing. Compact cars being India's favourite, Hyundai has chosen the right place to launch the model. The wheels pushed out to the corners to maximize interior space. i10 is available in two major choices: iRDE and Kappa. The basic variant level includes air-conditioning, electric front windows, central locking, tinted glass, body-coloured bumpers, and an integrated six-speaker CD/MP3 stereo. Sunroof, auto dimming interior lights, and a rear- window wiper are optional features available in the car. Doors are large with body-coloured door
37 handles and power door locks. It has total five doors including a large hatchback door in the back. The 5-speed manual transmission is standard with a choice of two engines: 1.1L iRDE I4 and 1.2L I4. i10. The car gives an impressive fuel economy of 12/15 km/L (city/highway). The price starts with Rs 3.39 Lakh (ex-showroom Delhi).
Skoda Fabia
The Czech car manufacturer, Skoda Auto of the Volkswagen Group has introduced its second generation Skoda Fabia in India as a 2008 model. Fabia comes in both diesel and petrol variants with 4 options: Classic, Ambiente, Elegance and Active. Fabia offers a choice of one diesel and 2 petrol engines. A splendid 70bhp 1.4-litre PD TDI Inline-3 diesel engine, an 86bhp 1.4-litre MPI Inline-4 and a 70bhp 1.2 MPI I4 petrol engine are available across all four variants. The engine is mated to a 5-speed manual transmission. The Skoda Fabia stands apart for its plush interiors include convenient height-adjustable driver and co-passenger seats, easy-to-read instrumentation with multi-information display system, power windows, optional parktronic rear parking display, optional electric sunroof and lots more. Standard features in the Fabia are fog lamps, rear defogger, power steering wheel, and single CD/MP3 audio player with 4 speakers. The starting price tag is Rs. 5.38 Lakh (ex-showroom Delhi).
Design and Interiors Skoda Fabia is equipped with appealing external colors and high-quality material in the interiors. The car has available boot capacity of 300 and when the rear seats of Fabia are folded down, it increases it to 1163 litres. The car has larger legroom for all passengers. The driver and front passengers have high seats, making driving easier for them. Space in the Front and Rear Seat has
38 been effectively used.
Newly designed taillights add to the appeal of rear part. Alloy wheels with wide tyres look stylish. The design element of Skoda Fabia also includes an electrically controlled sunroof, which can be slide-opened with a push button. The dual tone designed interiors of Skoda Fabia looks pretty to the passengers.
Variants, Price and Mileage The two variants of the car are
1.2L (1198cc) Petrol 1.4L (1422cc) Diesel It is priced between Rs 5-6 lakhs.
Engine The car has 3 cylinders/1.2 litre engine in Petrol and 3 cylinders/1.4 litre engine in diesel version. diesel engine produces a maximum power of 68 bhp at 4000 rpm and a maximum torque of 155nm at 1600-2800rpm. The 1.4L MPI petrol engine on the other hand, delivers a maximum power of 85 bhp and 132 Nm of maximum torque.
Safety The car has Electronic Control for opening & closing of windows and elbow rest at rear. Side air bags reduce the risk of injury for the passengers. Seat Belt on the rear seat reduces the risk of forward movement for a child in the event of collision. The car is equipped with ABS (Anti- Lock Braking System), Dual Rate brake booster, ASR (Anti Slip Regulation) and ESP (Electronic Stabilization Program).
39 Hyundai Getz Prime
Hyundai Motors India Ltd (HMIL), the third largest car manufacturer in the country and the largest exporter of cars from India, launched the new and improved hatchback called Getz Prime to replace its not-so-hot Getz model to compete with the Maruti Swift and Chevrolet Aveo U- VA. Engine options of the Prime include a 1.3L petrol engine that produces 82 bhp, a 1.1L petrol engine that churns out 66 bhp, and a 1.5L diesel engine that generates 108 bhp. The Prime comes with a 5-speed manual transmission and an estimated fuel efficiency of 12/15 km/l (city/highway). It is one of the most spacious cars in its segment. A tilt steering ensures easy maneuvering. The starting price tag is Rs 3.95 Lakh (ex-showroom Delhi).
Design and Interior The car has impressive sleek design and delicate looks. The front grille has been given a new look. The chrome strip of the grille enhances the sporty look of its exteriors. Sleek tail-lamps and tilted add to its distinct look. It is equipped with features like Air-conditioning, Heater, Adjustable Rear Seat Inclination, Full Door Armrest, Utility Tray, Luggage Tray, Parcel Shelf, Room Lamp, Low Fuel Warming Lamp, Double Folding rear seat, and many more, which combine to make the car a delightful entity. The car has enough space to take five people on comfortable ride. Higher seating arrangement supports an easy ingress and egress.
Variants, Price & Mileage The car is available in variants like
GLE GVS GLS
40 GLX
Price tag of the car is between Rs 4 lakhs to Rs 5.25 lakhs. Hyundai is available in color variants of Bright Silver, Ebony Black, Noble White and Electric Blue.
Engine A 12V, 4 Cylinder Inline, MPFI, 1.3-Litre SOHC engine runs the car. It delivers an amazing power of 82.9 ps at 5500 rpm and a torque of 11.8 Kgm at 3200 rpm.
Safety The car is equipped with Rear Bumper Reflectors which avoid any hazardous situation by reflecting the light falling on them from the trailing vehicle. It has energy absorbing collapsible steering, clutch lock and anti lock brake system. The Front Ventilated Disc & Rear Drum Brakes contribute to GETZ's surefooted, confident braking ability. The optional Anti Lock Brake System (ABS) modulates brake pressure in sudden braking situations and prevents wheel lock or skidding.
Classification Feature GL GLS GLS With ABS
Dimensions OverallLength (mm) 3810 Overall Width (mm) 1665 Overall Height (mm) 1515 Wheel Base (mm) 2455
Engine No. of Cylinders 4
41 Displacement (cc) 1341 Max Power (ps @ rpm) 82.9@5500 Max Torque (kgm @ rpm) 11.8@3200
Tyres Size 155/80 175/70 R13 175/65 R14 R13
Brakes Front Ventilated Discs Rear Drum
Suspensions Front Mcpherson Strut Rear Coupled torsion beam axle Rear -Shock Absorbers Gas Filled
Maruti Suzuki Swift
42 Suzuki’s position as the world leader in manufacturing compact cars is well known. 21 engineers and designers in India got together to create a unique model and design. ‘Swift’ was created with Japanese technology and European styling. It is an attractive upgrade for small car owners. Clever pricing makes it fantastic value for money. It is highly desirable, fun to drive, and very cool. The 1.3L engine generates 87 bhp in the petrol version and 75 bhp in the diesel version with fuel economy of 15.9 km/l and 21 km/l, respectively. The cabin is well designed and controls are well laid out which gives the interior a classy look. A well-designed instrument cluster with digital tripmeter and tachometer provides precise information to the driver and a three-spoke power steering ensures responsive handling. Swift comes with a 5-speed manual transmission with cable-shift mechanism. The starting price tag is Rs 3.96 Lakh (ex-showroom Delhi).
Design and Interiors The car has great design and equally good interiors. It has a clean-sheet design, built on a newly developed platform with three and five-door models on offer. It has adopted contemporary mechanicals. Features like torsion beam rear suspension and electronic brake force distribution have been incorporated. Enough legroom and luggage space is available in the car. The automobile has fabric accented trendy looking door trims. The boot can accommodate plenty of luggage. The long wheelbase and width of the car mean high level of comfort and spaciousness.
Variants, Price and Mileage Various variants of Maruti Suzuki Swift on availability are
Swift LXi Swift VXi Swift ZXi Swift Diesel Ldi Swift Diesel Vdi
The car is available in the price tag of Rs. 4 Lakhs to Rs. 5.60 Lakhs.
Engine The car is equipped with 1298cc engine with 4 cylinders and 16 valves. The maximum power is 87bhp @ 6000rpm, and maximum torque 113Nm @ 4500rpm. As for fuel distribution, it is Multipoint injection.
Safety A range of safety features have been incorporated in Maruti Suzuki Swift. The car is available 43 with a number of safety features like collapsible steering column, front seatbelt pre-tensioners with load limiters, and energy absorbing trim all around. Active safety technologies include dual front airbags, and antilock braking system together with electronic brake-force-distribution have been roped in.
Technical Specifications Of Maruti Swift
Body Type Hatchback Numbers of Doors 5 Seating Capacity 5 Tyre 165 / 80 R14 / 185/70 R14 (tubeless) Weights Kerb Weight 980 kgs. (LXi) / 1000 kgs. (VXi) / 1010 kgs. (ZXi) Gross Vehicle Weight 1415 kgs. 160 kmph Fuel Tank Capacity 43 litres Engine Capacity 1298cc Number of Cylinders 4 Number of Values 16 Bore x Stroke 74.0 x 75.5 mm Compression Ratio 9.0:1 Maximum Power 87bhp @ 6000rpm Maximum torque 113Nm @ 4500rpm Fuel distribution Multipoint Injection Transmission Type Five-speed manual with syncromesh in all gears, one reverse Gear Ratios 1st 3.545 2nd 1.904 3rd 1.280
44 4th 0.966 5th 0.757 Reverse 3.272
Maini REVAi
Reva, the India’s first electric car is a 2-door fully automatic hatchback that is fun to drive and easy to maneuver. Reva is available in 3 variants: Standard, AC, and Classe. The REVAi runs on batteries that deliver 18bhp peak power with 52 Nm torque and is equipped with an on-board charger that can be plugged into a 15-amp socket. It has a completely automatic transmission involving no clutch or gears. The car delivers an estimated 80kms on full charge. The comfort and convenience on the new REVAi include an on-board mobile phone charger and foldable rear seats for extra luggage space. The Maini REVAi Seats are in dual-tone and the driving position is elevated. Climate controlled seats are optional. The starting price is close to Rs. 3 Lakh (ex- showroom Delhi).
Reva Car Rewa is a battery operated electric car, specially designed for city roads. A totally pollution free vehicle, it has an onboard charger to facilitate easy charging, which can be carried out by plugging into any 15 Amp socket at home or work. A fully automatic car, it has no clutch or gears.
Design and Interior The Classe variant of the car has body colored bumpers, with trendy hub-caps and stylish Decals. Maintenance cost is low. The hatchback version provides comfortable ride for the passengers. With high seating position and wide doors, passengers have easy ingress and egress. All seats in 45 the car have adjustable head-rest, making the journey comfortable.
The car has well-appointed interiors, with ample space for the passengers and luggage. All the three models have foldable rear seats, which means that you can make extra room for the luggage. Small storage spaces have been placed tactfully in the car. An efficient air conditioning system has been mounted on Rews AC. The compressor is powered by a separate electric motor. AM/FM stereo system ensures that you have music to listen while you journey. Accoutrements like dual-tone leather eats, floor mats and luxury carpets have put in the Classe variant.
Variants and Price Reva is available in three variants - Reva Standard, Reva AC, and Reva Classe.
Safety The car has safety features like dent-proof ABS body panels, side-impact beams, a steel space frame and dual-braking system. The steel space frame protects the passengers in the event of collision. All models have scratch proof ABS body panels. The cars can withstand small impact collisions. Side impact beams are fitted on the doors. Large crush zone in the front ensures that the passengers do not get a serious injury in the event of a collision.
Technical Specifications of Reva
Type Two door hatch back Payload 4 persons (227 Kg) Top Speed 65 km/hr Charge time 80% charge in 2.5 hrs; 100% charge in 6 hrs INTEGRATED POWER SYSTEM Motor High torque (70 Nm), separately excited DC motor, 13 KW peak Controller 400 Amp microprocessor based with regenerative braking DIMENSIONS Length 2638 mm 46 Width 1324 mm Height 1510 mm Ground Clearance 150 mm Wheel Base 1710 mm Turning Radius 3505 mm Unladen Weight 750 kg
TATA NANO
Manufacturer Tata Motors
Parent company Tata Sons
Also called The People's Car
Production 2008—present
Assembly Charodi, near Sanand-Ahmedabad, Gujarat, India
Predecessor none
Class City car, Unlocalized, Tier 0
Body style(s) 4-door saloon
Layout RR layout
2 cylinder SOHC petrol Bosch multi-point fuel injection (single injector) all aluminium 623 cc Engine(s) (38 cu in )
Transmission(s) 4 speed synchromesh with overdrive in 4th
Wheelbase 2,230 mm (87.8 in)
Length 3100 mm (122 in)[1]
47 Width 1500 mm (59.1 in)[1]
Height 1600 mm (63 in)[1]
Kerb weight 580 kg (1,300 lb)-600 kg (1,300 lb)[2]
Fuel capacity 15 L (4 US gal; 3 imp gal)[2]
Maruti Alto Related Chevrolet Spark
Designer Girish Wagh, Justin Norek of Trilix, Pierre Castinel
The Tata Nano is a rear-engined, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 78mpg on the highway and around 92 in the city. It was first presented at the 9th annual Auto Expo on 10 January 2008, at Pragati Maidan in New Delhi, India.[4] Nano had a commercial launch on March 23, 2009 and ,a booking period from April 9 to April 25, generating more than 200,000 bookings for the car.[5][6] The sales of the car will begin in July 2009,[7] with a starting price of Rs 115,000 (rupees), which is approximately equal to UK£1,467 or US$2,421 as of June 2009. This is cheaper than the Maruti 800, its main competitor and next cheapest Indian car priced at 184,641 Rupees.[8][9][10] Tata had sought to produce the least expensive production car in the world[11] — aiming for a starting price of Rs.100,000 (approximately US$2,000 in June 2009).
48 POWERTRAIN Engine: 624cc, Parallel twin, petrol Transmission: 4-forward, 1-reverse, manual Max power: 34.5 bhp@5250 rpm Max torque: 4.9 kgm@2500-4000 rpm
DIMENSIONS L/W/H (mm): 3099/1495/1652 Wheelbase: 2230 mm
49 Ground clearance: NA Turning radius: 4 m Kerb weight: 600 kg Fuel tank capacity: 15 litres Boot volume: 80 litres Tyres: 135/70 R12 (F), 155 R12
PERFORMANCE 0-60 kph: 8.66 secs 0-100 kph: 31.3 secs Top speed: 106 kph Mileage (overall): 23 kpl (claimed) PRICE: 1.25 to 1.75 lakh (estimated)
MORE RECENT CARS
1) Chevrolet CHEVROLET AVEO U-VA Incredibly Spacious The Hatchback car family of India has got a new member Chevrolet Aveo U-VA from the world's largest car maker General Motors (GM). This small car in the B segment is big in space and comfort & better in performance and safety. U-VA boasts roomy and premium quality interior with sporty speedometer, tachometer, comfortable seats for all occupants, convenient cup holder (front & rear) has been nicely graced with peppy and attractive hatchback. Chevy U-VA With its comfy spaciousness and attractive features may pose a tough competition to its rival models from Maruti and Hyundai.
Chevy Aveo U-VA has been designed thoughtfully to deliver hassle free riding experience in different Indian road conditions. Launched in three variants Chevy U-VA is available for sale throughout India in beautiful color options bearing a price tag of Rs. 4.0 lacs. .
50 Company Name Segment Maximum Power General Motors India Pvt.Ltd. Hatchback 76 PS @ 5500 rpm with 110 Nm @ 4400 rpm
Striking Features of Chevrolet Aveo U-VA
•Attractive sporty looks •Body coloured bumper with catchy front chrome grill
•Bright grey interior color scheme
•Convenient cup holder at Front and Rear
•Remote fuel filler and tailgate release
•Engine check lamp
•Door ajar warning lamp
•Equipped with headlamp levelling device
•Front and rear bumpers resistant to 2.5 MPH collision
Variants and Their Price
Variant Price (ex-showroom Delhi) AVEO U-VA 1.2 Rs. 3,99,869.00 AVEO U-VA 1.2 LS Rs. 4,40,385.00 AVEO U-VA 1.2 LT Rs. 4,80,437.00
(Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Color Options in Chevrolet Aveo
•Blazing Red •Platinum Metallic
•Icy Blue 51 •Intense Black
•Cashmere
•Rainforest Green
Quote-Unquote
"We have re-engineered the car to suit Indian conditions and it carries a local content of less than 50 per cent, which we plan to take up to about 55 per cent in the coming time."
Said Mr Rajeev Chaba, General Motors India President and Managing Director
Technical Specifications of Chevrolet Aveo U-VA
Dimensions & Weights Overall Length 3880 mm Overall Width 1670 mm Overall Height 1495 mm Wheel Base 2480 mm Ground Clearance 188 mm Kerb Weight 1075 kg Seating Capacity 5 person Engine No. Of Cylinders 4 cylinder/In line Configuration SOHC Torque 127 Nm @ 3400 rpm Displacement (cc) 1150 cc Transmission 05 Gears Manual Top Speed 148 Km/Hour Suspension Mcpherson Struts with Anti Torsion roll bars, Hydraulic shock- Front absorbers Rear Torsion Beam, Gas Filled shock-absorbers
52 Steering Steering Type Power Assisted Brakes Front Ventilated Disc Rear Self Adjusting Drum Tyres Type Steel Wheels Size 5.0Jx13" Performance Max. Horsepower 76 PS @ 5500 rpm (ps/rpm) Max. Torque (kg 110 Nm @ 4400 rpm m/rpm)
2) Hyundai HYUNDAI i20
In the phase of dipping sale figures, India's leading automaker
Hyundai Motor India Limited (HMIL), has stepped-up its existing car model i10 with the refined one i20. The all new
Hyundai i20 car model is an another addition in the company's hatchback cars stable that has been launched with more room for the luggage, higher-quality interiors with the flexibility of seating that is near to its predecessor i10. Hyundai i20 car was first showcased in the Paris Motor Show 2008 and in India it was launched in the end of December 2008 meeting all existing emission norms including the Euro-
V. The newly launched Hyundai i20 car is equipped with the latest technology 1.2 litre Kappa petrol engine that pumps out maximum power of 80 ps @ 5200 rpms. Hyundai i20 is up for sale throughout India in three variants with seven colors and carries the ex-showroom price range starting from 5.0 Lacs going upto 6.0 lacs for the top version.
Company Name Segment Performance 80 ps @ 5200 rpms (Max. Power) Hyundai Motor India Ltd. Hatchback 11.4 nm/ 4000 (Max. Torque)
53 Striking Features of Hyundai i20 Car
•Electrically adjustable outside mirror on both sides
•Top variant features five spoke light-weight alloy wheels
•USB port at the centre console for playing music on the i-pod
•Globe box connected with the air-conditioning system of the car
•Adjustable steering wheel for better riding comfortable
•The seats with head rests can be adjusted at different angles
•Safety of the car is assured by the responsive systems of ABS with EBD
•Six air bags dual front, side and curtain keep the occupants safe in case of head-on
collision
Variants of Hyundai i20 Car
•Hyundai i20 Magna
•Hyundai i20 Asta
•Hyundai i20 Asta (O)
Color Options in Hyundai i20 Car
•Crystal White
•Black Diamond
•Sleek Silver
•Silky Beige
•Sparkle Blue
54 •Berry Red
•Dark Grey Metallic
Quote-Unquote
"Designed to meet the high quality standards, i20 is developed to meet the increasing customer expectations in terms of styling, features and safety standards."
Said, H.S. Lheem, HMIL Managing Director.
Price of Hyundai i20 Car
The ex-show price of all new ranges between Rs. 5.0-6.0 Lakhs.
(Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Technical Specifications of Hyundai i20 Car
Dimensions & Weight Length (mm) 3940 Width (mm) 1710 Height (mm) 1505 Wheelbase (mm) 2525 Seating Capacity 05 Engine Type DOHC Engine Configuration All Aluminium Engine, 4 Cylinder, 16 Valve Displacement (cc) 1197 Transmission 5-Speed Manual Suspension
55 Front MacPherson Strut, Coil Spring Rear Double Wishbone, Coil Spring Brakes Type Disc Front / Rear Brakes Drum Tyres Size 175/70 R14, Tubeless Type Steel Wheel Performance Max. Horsepower (ps/rpm) 80@ 5200 Max. Torque (Nm/rpm) 11.4@ 4000 Fuel Tank Capacity (ltrs) Fuel Tank Capacity (ltrs)
3) Maruti Suzuki
MARUTI SUZUKI 800 Change Your Life For years Maruti 800 has remained the right opening car for people who look for low cost of ownership and fuel efficiency. It is a car perfectly made for the Indian roads. It goes in any location, be it in town, around town, highways, busy streets, narrow lanes... anywhere and everywhere.
In order to make the car more attractive, new engine has been installed in M800. The M800 E 2 AC has been a major success.
Company Segment Biggest USP Maruti Udyog Ltd. 'A' Best value for money on Indian roads.
Striking Features
•Sleek •Slim dimensions. 56 •Short turning radius of 4.4 m.
•Unbeatable purchase price.
•Hassle-free maintenance.
Model Variants
•Maruti 800 Std - Bharat III •Maruti 800 AC - Bharat III
Color Variants
•Icy Blue •Caribbean Blue
•Super White
•Silky Silver
•Bright Red
•Crystal Gold
Awards and Accolades
•Maruti 800 stands tall as the most preferred automobile brand of over 23 lakh customers across india by the Awaz Consumer Awards'06.
Price Tag
Variant Colour Type Ex-showroom Price (Rs.) Maruti 800 Std - Non-Metallic 191646 Bharat III Maruti 800 Std - Metallic 194134 Bharat III Maruti 800 AC - Non-Metallic 213062 Bharat III Maruti 800 AC - Metallic 215550
57 Bharat III
(Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Maruti Helpline
1800 1800 180 (Toll-Free) Alternative Drives
Maruti Alto LX Technical Specifications
Dimensions & Weight Overall height 1405 mm Overall length 3335 mm Overall Width 1440 mm Wheelbase 2175 mm Minimum turning 4.4 m radius Ground Clearance 170 mm Seating Capacity 4 persons Unladen weight 665 kg (AC BS III), 650 kg (Std. BS III) Laden weight 1000 kg Engine Type 4 stroke cycle, water cooled SOHC (1C2V) No. of cylinders 3 Piston 796 cc displacement Maximum output 37 bhp at 5000 rpm (Std.,AC) Maximum torque 59 Nm at 2500 rpm (Std.,AC) Power Transmission Std., AC 4-forward, all synchromesh, 1 reverse Steering
58 Steering Rack & pinion Suspensions Front McPherson strut & coil spring Rear Coil spring with gas filled shock absorbers Brakes Front Brakes Disc Rear Brakes Drum Tyres Tyre Size (Radial) 145/70 R-12 Capacity Fuel tank capacity 28 liters (BS III)
MARUTI SUZUKI ZEN ESTILO Shape Your World Maruti Suzuki has launched a new model to replace the existing Zen with a new name Estilo which has been derived from Spanish word 'style'. Estilo is all set to compete against the Hyundai Santro, Tata Indica and possibly can eat into the sales of its own model, the Swift. It will be somewhere between 3 and 4 lakh. Maruti Udyog launched the Zen to cater to a slightly upmarket customers then that of the Maruti 800 had. Estilo will also capitalise on the same formula.
Justifying its name 'style', Zen Estilo wears an aerodynamic body in unique bean shape with stunning body line complimented nicely with sizzling color options. The interiors of Estilo boasts a rich fabric upholstery, ergonomically designed seats that adds up to the comfy driving pleasure for all occupants. Just step inside Zen Estilo which is soft-plush from inside and sleek- dynamic from outside, would shape your world in new dimension of comfort, style and performance.
Company Segment Maximum Power Maruti Udyog Ltd. Hatchback 64 bhp @ 6200 rpm
59 Striking Features of Maruti Suzuki Zen Estilo
•All new body line up in bean shape •Seats with adjustable head restraint
•3 spoke Electronic Power Steering wheel
•Side door beams and rear door child lock
•Highly efficient Air conditioning with heating ventilation
•Soft touch rich upholstery
•Electrically adjusted rear view mirrors
•Advanced engine technology and DDLI ignition system
Variants of Maruti Suzuki Zen Estilo
•Maruti Zen Estilo LX •Maruti Zen Estilo LXi
•Maruti Zen Estilo VXi
Available Colors of Maruti Suzuki Zen Estilo
•Brilliant Yellow •Champagne Beige
•Sparkling Olive
•Virgin Blue
•Purple Fusion
•Pearl Silver
•Bright Red
•Pure White
60 •Midnight Black
Price of Maruti Suzuki Zen Estilo: The stylish, dynamic and efficient Zen Estilo is available for sale throughout India having a price tag between Rs. 3.0-4.0 Lacs.
Technical Specifications of Maruti Suzuki Zen Estilo
Dimensions & Weight Length (mm) 3495 Width (mm) 1475 Height (mm) 1595 Wheelbase (mm) 2360 Ground Clearance 165 (mm) Turning Radius 4.6 Engine Type 1.1L, 4-Cyl, F10D Petrol Drive 2 Wheel Drive Displacement (cc) 1061 Transmission 5 Speed Manual Fuel System MPFI Suspension Front McPherson strut with torsion type roll control device Coil spring, Gas-filled shock absorbers with three link rigid and isolated Rear trailing arm Brakes Front Ventilated discs Rear Drums Tyres Wheel Size 4J x 13 Tyres 145 / 70 R13 Performance Max. Horsepower 65 PS @ 6200 rpm Max. Torque 84 Nm @ 3500 rpm Capacity Fuel Tank (Litre) 35 Seating Capacity 05 61 Maximum Speed 148 Km/Hour
Maruti Suzuki A-Star Stop @ Nothing India's largest automaker Maruti Suzuki India Limited has unveiled its much awaited hatchback car, A Star in the Indian auto market. A Star was first showcased in the Indian auto expo in New Delhi, as a concept car and after launch A Star from Maruti would be its fifth car model slated to be exported in the International market as well. Maruti Suzuki A Star, the all new entrant into the hatchback car segment in India, promises to become the most fuel-efficient car in its category with an exceptional mileage of 20 kmpl. The launch of A Star Car, which is the eighth consecutive car launch by Maruti, denotes the key positioning of the market leader in the A2 car segment with 55% market share.
The all new Maruti Suzuki A Star features a sporty-designer looks and equipped with state-of- the-art technology that promises to deliver a wonderful driving experience. A Star houses a brand new KB series 998 cc engine under its hood that delivers 67 PS @ 6200 rpm and an exceptionally good torque of 90 Nm @ 3500 rpms. Being light in weight this engine lowers the vibration or noise and provides more fuel-efficiency in every litre. The A Star has been launched as the next generation model of Alto car and would be built completely at the company's facility at Manesar, Haryana.
A Star comes equipped with modern safety features including sound body teamed with lightness of the structure, the airbags and ABS for diversion of aftermaths in case of the collision. It reflects the Total Effective Control Technology (TECT) that absorb the shocks generated during the collision and keeps it away from the reach of the occupants. The striking new A-Star is available for sale in nine sizzling colors, three variants with the price range starting from Rs. 3.47 Lacs (ex-showroom Delhi).
Company Name Segment USP Maruti Suzuki India Limited Hatchback 67 PS @ 6200 rpm 62 90 Nm @ 3500 rpm
Striking Features of Maruti Suzuki A-Star
•Powered with new-generation three-cylinder, light-weight aluminum K10B engine •Small turning radius of 4.5 meters
•All-round gas damped suspension
•Front suspension frame for better handling
•Lightweight and Highly rigid body structure
•Airbags and ABS
•Comes with an integrated music system
•Digital Console, Sporty Steering and short throw 6 gear shift
•Available in nine sizzling colors
Variants of Maruti Suzuki A-Star
•Maruti Suzuki A-Star Lxi •Maruti Suzuki A-Star Vxi
•Maruti Suzuki A-Star Zxi
Color Options of Maruti Suzuki A-Star
•Desert Brown •Supreme White
•Bright Red
•Paradise Blue
•Sunlight Cooper
•Midnight Black
63 •Healing Green
•Silky Silver
•Azure Grey
Price of Maruti Suzuki A-Star
The sporty and futuristic Maruti Suzuki A Star Car is available for sale with a price range of Rs. 3.67-4.28 Lakh (ex-showroom).
(Please Note: The price range is ex-showroom and based on the close approximation. Please check the latest prices and variant specifications with your dealer)
Technical Specifications of Maruti Suzuki A-Star
Dimensions & Weight Length (mm) 3500 Width (mm) 1600 Height (mm) 1490 Wheelbase (mm) 2360 Kerb Weight (kgs) 870 Ground Clearance (mm) 170 Seating Capacity 05 Minimum Turning Radius (m) 4.5 Fuel Tank Capacity (Litre) 35 Engine Type KB- Series Displacement (cc) 998 cc No. of Cylinders 03 Fuel Distribution Multi Point Injection Transmission 05 Gears Manual Suspension Front McPherson sturt & coil spring Rear Isolating trailing link & coil spring
64 Brakes Front Ventilated Disc Rear Drum Tyres Type Tubeless 155/80R13 Performance Max. Horsepower (ps/rpm) 67/6200 Max. Torque (kg m/rpm) 90/3500 Steering Steering Type Rack & Pinion, Power Assisted
4)Tata INDICA VISTA
Tata Motors launched Vista, the next generation car in the Indica series, in August 2008. Vista is nothing, but the revamped version of the Tata's first passenger car - Indica. The automobile comes with refreshing looks, capacious interiors and attractive exteriors. State-of-the-art technology has been used in its engineering. Tata Indica Vista truly fulfills the needs of those Indian buyers who expect their cars to be spacious, stylish, and graceful.
Engine The petrol-driven models of Tata Indica Vista are powered by 1.2L CVCP Safire engine, which produces a maximum power of 65 bhp 5500 rpm and torque of 96 Nm @ 3000 rpm. The two diesel variants of Tata Indica Vista are 1.4L turbocharged inter-cooled TDI engine and 1.3L Quadrajet Common Rail diesel engine. With 71 bhp @ 4500 rpm of power, the TDI engine delivers a maximum torque of 135 Nm @ 2500 rpm. The Quadrajet engine delivers a higher torque, of 190 Nm @ 1750 rpm, and churns out a power of 75 bhp @ 4000 rpm. All the engines of Tata Indica Vista have five-speed manual transmission.
Design And Comfort The contemporary exteriors of Tata Indica Vista make a bold style statement. Adding to the beauty of the vehicle are its new central character line on the hood and sharp crease lines on the door below the beltline. The petal shaped headlights also look stunning. The 'trademark' smiling 65 front grille and tall taillights make the car stand out from the crowd. A comfortable ride for five people is assured by Tata Indica Vista.
Interiors The dual tone grey and beige interiors of Tata Indica Vista are elegant and spacious. The instrument cluster is positioned in the centre of the dashboard. This enhances the in-driving passenger involvement and improves driving visibility. There is a utility space in the floor console under the seat. The deep glove box is spacious enough to store a number of small items.
Ride And Handling The driver's seat of Tata Indica Vista is height-adjustable, while the steering wheel is tilt- adjustable, ensuring an effortless driving experience. Transverse stiffness is enhanced by a sub- frame construction. A better ride, comfortable drive and improved handling are facilitated by the new twist beam suspension and gas-filled shock absorbers. High strength steel panels have been used in the body of the car, to enhance the bending stiffness.
Safety Although Tata Indica Vista is not equipped with safety features such as airbags and ABS (Anti Brake locking System), the vehicle offers a safe and comfortable ride for its occupants.
Variants, Price And Color Aqua, Terra and Aura are the three variants of Tata Indica Vista. Each of these three variants is powered by a different engine - TDI, Safire, and Quadrajet. Tata Indica Vista is available in a variety of vibrant colors, including cavern grey, infinity Black, Noble Blue, Arctic Silver, Solar Orange, Marine Silver and Gala Red. The variants of the automobile are priced between Rs 3.49 lakhs and Rs. 4.88 lakhs.
66 67 CHAPTER -5 RESEARCH
OBJECTIVES
68 5: OBJECTIVE
Objective of the Projected Study and Analysis the Market assessment of the Consumer Behaviour Towards Small Cars: A Case Study of Patran City and their advantages.
1. To study the small segment cars and their purposes.
2. To study the main information services for choosing the small cars and important factors
in consumer behaviour.
3. To study the reason for switching to different model of vehicles and the features of small
segment cars.
4. To study the problems faced by travelers with the launch of Tata Nano and its effects on
the small segment cars.
69 CHAPTER -6 RESEARCH
METHODOLOGY
70 6: RESEARCH METHODOLOGY
The Research Methodology used by me for the purpose of this project is as follows:-
Research Design:- The research design used here for this project is a combination of Exploratory & Explanatory designs. First a general know about of the Small Segment Car Models and their market structure. Then a personal interaction with the people concerned are made to figure out the results.
Data Collection Method:- According to the needed research of the project; I pursued both primary & secondary data collection methods. I have used Auto web sites related to Small Segment Cars, some publications on the net, & Small Car information broacher for secondary data collection. To ensure the accuracy of the results the primary data collection method used is the structured interview method.
Sampling:- The sampling units in my project are Consumers. The sample size was small by following the convenience sampling method. There were queries for the persons interacted & the questionnaire have been attached at last.
Sample Size — 100
The sample size of my research is 100 consumers. Large samples give more reliable results that is why I tried my best to cover more users (consumers) in Patran.
71 Sample Unit – Users (consumer)
Area of Survey — Patran
Data Availability: Data has been collected from the Users (Consumer) of Patran City.
The Research stands for :- 1. To know how of the actual phenomenon occurring & exploring the new ideas with a clear & precise insight. 2. To test the hypothesis with being variables to be compared within their relationship.
Data Analysis & Interpretation:- The statistical tools used by me are mainly average, Percentage, & comparisons etc. I would like to give a brief points about
1. Questionnaire :- The questionnaires are given to respondent with no pressurization at all, i.e. he/she is free to provide the information whatever the concern is. One thing to be kept in mind that personal questions apart from name, address etc. should not be included. 2. Direct Interviews :- The direct interviews are one up against all the data collection tools just because one can judge that what a person is telling to the surveyor. Although it is time consuming but the information gathered is of much more weightage than others. 3. Sampling design, Procedure & Sample size :-A sample is always a part of the desired universe & it should represent each & every aspect of the study being conducted. The only thing is that the sample being chosen is of relevance & accurate source of information. My sampling design is based on random sampling because each element gets probability to be included & all choices made are independent of each other.
72 CHAPTER -7 DATA INTERPRETATION
& ANALYSIS
73 7: DATA INTERPRETATION AND ANALYSIS
1. Age Group
Table 1:
20-30 Years 26
30-40 Years 43
40-50 Year 21
50 Above 10
Graph 1:
Interpretation: With the results of the analysis, it is clear that most of the car users are from the age 30-40.
74 2. Income Group
Table 2:
10000-20000 26
20000-30000 42
30000-40000 21
40000 Above 11
Graph 2:
Interpretation: The main group is the one who has the salary between 20000 and 30000.
75 3. You belong to the following category of the society?
Table 3:
Professional 39
Student 18
Govt. Service 21
Businessman 22
Graph 4:
Interpretation: Car is the need of the professional ones and businessman too, thereby this
category has maximum ownership of car alongwith Govt. Service man also.
76 4. Your Educational Background
Table 4:
Matric 2
Higher Secondary 12
Graduate 42
Post Graduate 44
Graph 4:
Interpretation: Maximum respondents are graduate and post graduate ones i.e, 42 % and 44 %
other are the high secondary ones.
77 5. Which company car you have in small segment
Table 5:
Maruti 39
Hyundai 26 Chevrolet 11 TATA 17 Fiat 4 Skoda 3
Graph 5:
Chart: 1
From the analysis it has been clear that most of the Indian People Segment like to purchase Maruti Suzuki. We have concluded the survey and asked the question from 100 candidates and 39 responded that they have Maruti Suzuki as their home car.
78 6. What according to you are the main leader of small segment cars?
Table 6:
Maruti 41
Hyundai 34 Chevrolet 7 TATA 11 Fiat 3 Skoda 4
Graph 6:
The main leader of the small car segment cars are Maruti Suzuki and Hyundai
79 7. How long you have been driving this car?
Table 7:
0-1 Yrs 39
1-3 Yra 32
3-5 Yrs 18
More than 5 Yrs 11
Graph 7:
More than 5 Yrs 11% 3-5 Yrs 0-1 Yrs 18% 39%
1-3 Yra 32% 0-1 Yrs 1-3 Yra 3-5 Yrs More than 5 Yrs
Interpretation: Out of 200 respondents, 11% of the respondents are driving this car for more than 5 years, 18 % are driving for 3-5 years, 32% for 1-3 years and the rest 39 % for 1 years.
80 8. What is the purpose of using this car?
Table 8:
Business 23
Heavy Works 3
Journey 12
Family Purpose 62
Graph 8:
Interpretation: Most of the respondents use the cars for Business purpose that is 31 % and more in case of journey that is 39 %, for heavy works 24 % and least for family purpose.
81 9. What are the main information services for choosing the small cars exploring their features?
Table 9:
Manufacturer 39 Dealer Website 21 Family and friends 47 Information Website 15 T.V Advertising 49 Print Advertising 22 Car Dealers 19 Financial Service Broker. 3
Graph 9:
82 10. What are different important factors in consumers choice of small cars.
Table 10:
Reliability of brand 67 Safety cars 49 Price of Vehicle 71 Fuel Economy 66 Quality of Interior Styling 41 Extra Options at no extra cost 39 Brand name of vehicle 54 After sale services 61 Vehicle Availability 23 Environmental Factors 25 Additional warranty coverage or services credit 42 Ability to research information on the internet 14
Graph 10:
83 11. What are the reasons for switching to a different make of vehicle
Table 11:
Vehicle Quality 57 Fits Needs 65 Reliability of make / brand 58 Wanted to try new 33 Enjoyment of vehicle 26 Fuel economy / Gas mileage 67 Safety 43 Customer Service Quality 63 Manufacture Incentive 21
Graph 11:
12. What according to you are the main features of small segment car?
84 Table 12:
Design 56
Performance 41
Safety Features 39
Variants & Colour 47
Fuel Efficient 43
Graph 12:
Chart: 5
Main features of Small Segment cars are design, performance, safety features, variants and colours and also main feature is fuel efficient.
85 13. What actual problems are to be faced by travelers with the launch of small cars like Alto 800?
Table 13:
Traffic Congestion 43
Parking Facility 36
Rise in Pollution 21
Graph 13:
Rise in Pollution 21% Traffic Congestion 43%
Parking Facility 36%
Traffic Congestion Parking Facility Rise in Pollution
Interpretation: According to 100 respondents, 21 % replied that with the launch small cars like Alto 800 there will be rise in pollution, 36 % replied that there will be a problem of parking facility and the rest 43 % replied that there will be traffic congestion.
86 14. What will be the effect of Alto 800 on the small segment cars?
Table 14:
Cut prices 27
Herald a new economic race 43
Exploit Emerging Markets 30
Graph 14:
Exploit Emerging Cut prices Markets 27% 30%
Herald a new economic race 43%
Cut prices Herald a new economic race Exploit Emerging Markets
Interpretation: According to 100 respondents, the effect of Alto 800 car on small segment car will be 27 % that there will be cut prices, 30 % that it will exploit emerging markets and the rest 43 % replied that herald a new economic race in the automobile industry.
87 CHAPTER -8 SUMMARY AND
CONCLUSION
88 8: CONCLUSION
• Small Car Segment have to provide better facilities like free testing camps and
gifts so as to raise the sales and promotion
• Small Car Segment are launching their new models with variant colours to make
the consumer feel free from the choices.
• Being in the market of hype competition car companies making brand positioning
of their models. They used to put free test camps and use actors and actresses,
even fashion models in the Auto Expo events.
• Checking complaints have now become the first priority of the company, for that
they install call centers to rectify those problems.
• At present Small Car Segment sales are high due to their better service providing
factor and rectifying problems.
• With the launch of Tata Nano, respondents responding that there may be a effect
on the sales of the small segment cars of other companies
89 SUGGESTIONS
90 SUGGESTIONS
• Small Car Segment have to come with an idea to launch a low cost Small car
segment with style and elegant features so that it can reach to each and every class
of the society.
• Average or mileage of the Small Car Segment is the main criteria for the sale of
cars as petrol and Diesel prices are hiking like anything, companies have to
provide a technology for better mileage and less fuel consumption.
• The complaints of the consumer should have to be rectified by the companies for
better CRM (Customer Relationship Management).
• Companies have to arrange free testing camps to rectify the problems and
efficiency of the Small Car Segment.
• If given better facilities and services, the consumer do recommend it to the nears
and dears, so in return it will raise the sale of the Small Car Segment.
• Mostly driven by the family members.
91 LIMITATIONS
92 LIMITATIONS
Nothing is perfect in this mandate world and this study is no exception. Given below are the limitations of the study so that the findings of the study may be understood in their right perspective.
1. The result of this research cannot be termed as making a fair representation of the
perception of the population.
2. Study was confined to the Patiala city.
3. Language problem was there as some of the respondents facing problem while
filling the questionnaire in English.
4. Sample size taken was 100 respondents, the result might have varied had there
been a larger sample size.
5. It is very much possible that some of the respondents may have given the incorrect
information.
The last but the most important point to that survey was carried through Questionnaire and the Questions were based on perception. Most important is positioning. But there may be certain aspects not taken into consideration.
93 BIBLIOGRAPHY
94 BIBLIOGRAPHY
Books and Journals
• Batra, S, K & Kazmi, S,H,H ( 2004), ‘Consumer Behaviour- Text and Cases’, New Delhi: Excel Books
• Engel, J, F, Blackwell, R, D & Miniard, P, W, (1990), ‘Consumer Behaviour’ London: Dryden Press
• Papers For You (2006) "E/M/68. To what extent does Advertising affect Consumer Behaviour?", Available from http://www.coursework4you.co.uk/sprtmrk38.htm [19/06/2006]
• Papers For You (2006) "P/M/551. What influences consumer behaviour?", Available from http://www.coursework4you.co.uk/sprtmrk38.htm [19/06/2006]
• Schiffman , L, G & Kanuk, L, l, (2004), ‘Consumer Behaviour’ New Jersey: Prentice- Hall Inc
Library Resources
• MSN Encarta
• Auto India
• AdEx India
• AutoExpo, 2009
• IndiaInfoline Journals, February, 2009
95 Internet Resources
• http://wwwtatamotors.com/itw_industry.htm
• http://www.carazoo.com/smallcars/sml0701200810/Maini-REVAi
• http://auto.indiamart.com/cars/small-cars.html
• http://specials.rediff.com/money/2009/mar/24sld2-the-nano-versus-other-small-cars.htm
• http://www.zigwheels.com/Features/Small-Cars-of-2009/Smallcar_20090430-1-1
• http://www.businessworld.in/index.php/Automobiles/Small-Cars.html
• http://www.businessworld.in/index.php/Automobiles/Small-Is-Getting-Big.html
• http://www.business-standard.com/india/news/the-wonder-cars/352657/
• http://www.merinews.com/catFull.jsp?articleID=141571
• http://www.automobileindia.com/cars/small-cars/
• http://autos.maxabout.com/cvid0000818/maruti-a-star-lxi.aspx
96 ANNEXURE
97 Name: ______ANNEXURE: QUESTIONNAIRE Contact: ______1. Age Group A) 20-30 B) 30-40 C) 40-50 D) 40 Above
2. Income Group A) 10000-20000 B) 20000-30000 C) 30000-40000 D) 40000 Above
3. You belong to the following category of the society? (a) Professional (b) Student (c) Govt. Service (d) Businessman
4. Your Educational Background (a) Matric (b) Higher Secondary (c) Graduate (d) Post Graduate
5. Which company car you have in small segment Maruti Hyundai Chevrolet TATA Fiat Skoda
6. What according to you are the main leader of small segment cars? Maruti Hyundai Chevrolet TATA Fiat Skoda
7. How long you have been driving this car?
98 0-1 Yrs 1-3 Yra 3-5 Yrs More than 5 Yrs
8. What is the purpose of using this car? Business Heavy Works Journey Family Purpose
9. What are the main information services for choosing the small cars exploring their features? Manufacturer Dealer Website Family and friends Information Website T.V Advertising Print Advertising Car Dealers Financial Service Broker.
10. What are different important factors in consumers choice of small cars.
Reliability of brand Safety cars Price of Vehicle Fuel Economy Quality of Interior Styling Extra Options at no extra cost Brand name of vehicle After sale services Vehicle Availability Environmental Factors Additional warranty coverage or services credit Ability to research information on the internet
99 11. What are the reasons for switching to a different make of vehicle
Vehicle Quality Fits Needs Reliability of make / brand Wanted to try new Enjoyment of vehicle Fuel economy / Gas mileage Safety Customer Service Quality Manufacture Incentive
12. What according to you are the main features of small segment car? Design Performance Safety Features Variants & Colour Fuel Efficient
13. What actual problems are to be faced by travelers with the launch of small cars like Alto 800? Traffic Congestion Parking Facility Rise in Pollution
14. What will be the effect of Alto 800 on the small segment cars? Cut prices Herald a new economic race Exploit Emerging Markets
100