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ETC02 Retail Study Update Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Style - Cover Title 1 TPG) Applicant/Client (Style - Cover Title 2 TPG) Report Title & Date (Style - Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Style - Cover Title 1 TPG) Applicant/Client (Style - Cover Title 2 TPG) Report Title & Date (Style - Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Style - Cover Title 1 TPG) Applicant/Client (Style - Cover Title 2 TPG) Report Title & Date (Style - Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Style - Cover Title 1 TPG) Applicant/Client (Style - Cover Title 2 TPG) Report Title & Date (Style - Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Style - Cover Title 1 TPG) Applicant/Client (Style - Cover Title 2 TPG) Report Title & Date (Style - Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Style - Cover Title 1 TPG) Applicant/Client (Style - Cover Title 2 TPG) Report Title & Date (Style - Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Report Title & Date (Cover Title 3 TPG) Basingstoke Retail Study Update 2012 Basingstoke & Deane Borough Council Application Name (Cover Title 1 TPG) Applicant/Client (Cover Title 2 TPG) Basingstoke & Deane Borough Council Retail Study Update 2012 QA Basingstoke & Deane Borough Council Retail Study Update 2012 Issue/Revision: Draft Version Final Date: July 2012 December 2012 Comments: Prepared by: Strategic Perspectives LLP Strategic Perspectives LLP Signature: Authorised by: Dr Steve Norris Dr Steve Norris Signature: File Reference: …………………. …………………. December 2012 Basingstoke & Deane Borough Council Retail Study Update 2012 December 2012 2 Basingstoke & Deane Borough Council Retail Study Update 2012 CONTENTS 1.0 INTRODUCTION 5 AIMS & OBJECTIVES 5 REPORT STRUCTURE 6 2.0 PLANNNING POLICY CONTEXT 8 NATIONAL PLANNING POLICY FRAMEWORK (NPPF) 8 The Presumption in Favour of Sustainable Development 9 Core Planning Principles 10 Plan-Making 10 Decision-Taking 12 Delivering Sustainable Development – Ensuring the Vitality of Centres 13 SUMMARY 15 3.0 THE CHANGING RETAIL AND URBAN LANDSCAPE 16 ECONOMIC TRENDS & CONSUMER SPENDING 16 RETAIL DEVELOPMENT PIPELINE 17 RETAIL OCCUPANCY TRENDS 17 TOWN CENTRES 18 INTERNET SHOPPING 19 FUTURE TRENDS 19 4.0 STUDY AREA - RETAIL PROVISION & MARKET SHARES 22 THE STUDY AREA 22 RETAIL PROVISION 23 HOUSEHOLD SURVEY 24 MARKET SHARE ANALYSIS 25 Convenience Goods 25 Comparison Goods 26 December 2012 3 Basingstoke & Deane Borough Council Retail Study Update 2012 SUMMARY 29 5.0 ECONOMIC CAPACITY ASSESSMENT 30 THE CREATE CAPACITY MODEL 30 POPULATION AND EXPENDITURE ESTIMATES 32 Study Area Population 32 Average Expenditure Levels (2012) 32 Expenditure Growth (2012 – 2031) 33 ‘BASELINE’ TURNOVER ASSESSMENT 34 Convenience Goods Turnover Performance 35 Comparison Goods Turnover Performance 36 RETAIL COMMITMENTS 38 CONVENIENCE GOODS ‘BASELINE’ CAPACITY FORECASTS 39 COMPARISON GOODS CAPACITY ASSESSMENT 42 SUMMARY 43 6.0 BASINGSTOKE TOWN CENTRE 45 7.0 GLOSSARY OF TERMS 49 APPENDIX 1: STUDY AREA APPENDIX 2: HOUSEHOLD SURVEY APPENDIX 3: RETAIL FLOORSPACE PROVISION APPENDIX 4: CONVENIENCE GOODS - MARKET SHARE ANALYSIS APPENDIX 5: COMPARISON GOODS - MARKET SHARE ANALYSIS APPENDIX 6: CONVENIENCE GOODS CAPACITY ASSESSMENT APPENDIX 7: COMPARISON GOODS CAPACITY ASSESSSMENT December 2012 4 Basingstoke & Deane Borough Council Retail Study Update 2012 1.0 INTRODUCTION 1.1 Strategic Perspectives (SP) was commissioned by Basingstoke & Deane Borough Council in April 2012 to prepare an update of the Council’s previous evidence-based retail studies. 1.2 This updated study will help to inform the preparation of the Borough’s development plan documents for the period 2012 – 2027 (and up to 2031). It is also intended to provide evidence and strategic advice to assist the Council in: the regeneration of Basing View; the determination of retail planning applications; on-going work to improve the image of Basingstoke, through ‘Destination Basingstoke’; and the delivery of the ‘Vision for Central Basingstoke’. 1.3 The study has been prepared in the context of current and emerging national and development plan policy guidance. It specifically takes into account the advice set out in the National Planning Policy Framework (NPPF) published in March 2012. The study approach has also been informed by other key material considerations, including the Practice Guidance on Need, Impact and the Sequential Approach (the ‘Practice Guidance’). AIMS & OBJECTIVES 1.4 In accordance with the Council’s main aims and objectives, this updated study provides: An assessment of retail need, including a quantitative assessment of capacity for new convenience and comparison goods retail floorspace, and an assessment of projected turnover and spending surplus; An assessment of the impact of the extended town centre boundary on the town centre, including implications for the regeneration of Basing View in light of the Masterplan Vision Advice on the extent of the primary shopping area in Basingstoke Town Centre in light of the extended town centre boundary; and Advice on the floorspace thresholds for the scale of edge-of-centre and out-of-centre development which should be subject to an impact assessment. 1.5 The overall aim of this study is to provide BDBC with a robust and deliverable strategy that will provide guidance and advice on how to maximise the potential of the Borough’s main town centres as places to live, work, shop and visit for a range of activities. In turn, this will ensure their long term vitality and viability as attractive, competitive and sustainable locations in accordance with the key objectives of the NPPF. December 2012 5 Basingstoke & Deane Borough Council Retail Study Update 2012 1.6 In order to address the main aims and objectives of the Council’s requirements in a comprehensive manner, the study is informed by a combination of desk-top and primary research.
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