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How to Sell on Etsy: a Beginner’S Guide to Succeed in 2021

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How to Sell on Etsy: a Beginner’S Guide to Succeed in 2021 How to Sell on Etsy: A Beginner’s Guide to Succeed in 2021 Among other e-commerce marketplaces that focus on vintage or handicraft products, Etsy is one of the most popular eCommerce marketplaces. To start an Etsy selling, you should primarily deal with handmade, vintage items and craft supplies. Products such as clothing, photography, art, jewelry, health & beauty, food products, and a lot more things make Etsy stand-out among other marketplaces. Not only this, but Etsy is also compatible with Open Source and SaaS-Based platforms like Shopify, Magento, and WooCommerce. Therefore, sellers look forward to connecting their online stores (based on these platforms) with an Etsy store. By the end of this guide, you will get to know how to sell on Etsy successfully in 2021. Scale your dream business with Etsy As per Etsy’s 2020 results, it is connected with 3.1 million active sellers and more than 60 million active buyers. It has more than 60 million products listed on its website. The revenue of Etsy for Q2 Revenue and GMS in 2020 is 146% and 136% respectively. Q2 active buyers were 60.27 million, up by 41% y-o-y from 42.74 million. The festive season is right around the corner! Are you equipped with the right strategies! Grab your checklist for this holiday shopping season NOW, and groom your Etsy shop for huge sales! Aspiring Etsy sellers must know (based on Q2 2020) Total Active Etsy sellers >> 3.1 million Total Active Etsy Buyers >> 60.27 million 1 of 18 Repeat Buyers at Etsy >> 40.1% Female Etsy sellers >> 86% ( as per 2014) The median age of Etsy sellers >> 39 years No. of products listed >> 65+ million The annual gross merchandise sales >> $4.97 billion (2018) Share of direct and organic traffic >> 71.24% Percentage of Mobile visitor traffic >> 66% How to Sell on Etsy: Seller Handbook to Best Practices This guide is a gateway for all the sellers aspiring to start an Etsy selling on the marketplace or are already an Etsy seller and aims to answer all the prominent queries to simplify the selling process and increase profitability. Benefits of Selling on Etsy What are the most searched and bought items on Etsy?- What is the Seller fees? Eligibility to Sell on Etsy ? permits or Licenses How to Apply and Open a Store on Etsy? Ways to Attract Traffic and Improve my Etsy listings? How does Etsy search relevancy work? How to Optimize the title for a listing and ensure that Etsy items appear on Google Product Search? Ways to get Etsy payments? Is it possible to use PayPal on Etsy? Can you Sell a trademarked product on Etsy? Who pays for Shipping on Etsy ? Buyer or Seller? Do’s and Don’ts guidelines on Etsy.com 1. Benefits of Selling on Etsy Earlier, artisans used to sell their products at fairs, open markets, and on consignment. While the internet opened ways to achieve buyers even in their neighborhood, the professionals didn’t feel the need to set up their particular website. Then came Etsy; it enabled every dealer to set-up a modified online “shop” with full internet business abilities and manage your business by utilizing its basic set-up wizard. It’s simple, quick, moderate, and an effective method to achieve customers. a) Personalized storefront: Like few other marketplaces, Etsy offers – a customized storefront, sort of online store parked at Etsy. It enables aspiring merchants to list all of their items in one place, brands their shop – put a logo, personalized taglines, and create their own policies. All Copyright © reserved to CedCommerce 2021 2 of 18 Etsy sellers dealing with Garment Printing have branded their storefront. They put products in their cover photos, along with the cause they believe in – plant trees, change lives, with their motto being – Tees for trees. They’ve also put their Instagram handle on the cover photo to engage their audiences on a personal level, Also Esty has now enabled the sellers with POD(print on demand) products, to sell on its platform. Now you can sell your own custom designs on various types of products, custom printed T- shirts, Mugs, Cushions etc. b) Huge audience: As already mentioned, Etsy has an exceptional 33+ million active community, and among them, 40% are repeat buyers. It is a testimony to the customer’s love towards Etsy. These are great metrics that compel merchants to open their Etsy store and start selling as soon as possible. c) Engage Customers: All Copyright © reserved to CedCommerce 2021 3 of 18 Another flexibility that Etsy offers to 3rd party sellers is to engage their visitors. It allows 3rd party sellers to leave their social media handles, drop coupons, and collect emails to enable them to engage with their targeted audiences personally. d) Own Shipping Policies: Etsy sellers are in charge of their listings. It allows sellers to devise shipping, return, and exchange related policies. Since the majority of the sellers are part-time, therefore, they can’t offer competitive shipping or refund policies like the e-commerce behemoths, and Etsy completely understands it. It lets them decide their policies. Etsy’s Free shipping guarantee on orders enables an Increase in Sales and motivates shoppers to shop in bulk while they collect festive items during these months. Shoppers actually love to see these magical words “Free Shipping” and do not want to spend a hefty amount to bring the products home. All Copyright © reserved to CedCommerce 2021 4 of 18 e) M-Commerce Presence: Etsy has a great mobile app that also benefits the 3rd party sellers. The share of the mobile visitor traffic on Etsy was 66% in 2017, and the mobile share of total GMV sold on Etsy in 2017 was also 51%. As per Statista, In 2019, the Etsy mobile sales percentage has increased to about 6% from the Quarter 1st of 2017. Therefore, it offers an excellent m-commerce presence to online Etsy sellers. In 2020 GMS has gone to 2.69 billion US Dollars, up from 1.09 Billion US Dollars f) Pay in Installments: In the latest announcement, now shoppers can easily buy things and pay in installments(easily manage your business). Etsy sellers will receive the full payment of the order so that they can dispatch and process delivery in time. It’s just that the customer has the leverage of paying in installments. Both sellers and buyers will benefit from this. If you are a US-based business, you can avail of this update to garner more buyers. It will be subsequently rolled out covering more regions. g) ETSY’s Off-site Ad: All Copyright © reserved to CedCommerce 2021 5 of 18 With the new Offsite Ads, Etsy has reformed the ETSY Ad Tool. Earlier Sellers had to invest in Promoted Listings, and Google Ads. But with the new update, sellers need not do that. The new Etsy offsite ads, promote your products on Etsy and other sites listed under the Offsite Ads. The best part is, you pay only when the buyer clicks on the Ad and buy within 30 days of the Ad. Etsy has been continuously supporting SMBs during COVID19 hit, and waiving off the fees of the offsite ad is one of the prominent contributions. Budding sellers can easily amplify their sales by garnering a huge audience. 2. What are the most Searched and Bought items on Etsy? Etsy is the marketplace designed for the creators, where sellers from around the world connect to make, sell, and buy unique products. You must be wondering exactly what to sell on Etsy. The top categories available to Etsy sellers primarily are: Handmade Goods, Vintage Items ( At least 20 years old) and, Craft supplies As per Etsy’s 2016 report, 87% of the Etsy sellers are women, which brings us to the fact that the most popular items are customized unique handmade items comprising Stickers, Custom Jewelry, Crafts and supplies. The more creative and eye-catching the product is, the more it tends to show up in the search results. Different Etsy sellers come up with tactics to make their product thematic yet straightforward; the top- selling items on Etsy usually carry a pinch of personal touch in them. 3. What is the Seller Fees? There are different types of fees applied when you sell on Etsy. These are the following: Listing Fees Shipping Label or Delivery Fees Transaction Fees Payment Processing Fees and VAT a) Etsy Listing Price: All Copyright © reserved to CedCommerce 2021 6 of 18 To make a listing online on the Etsy website or on the Etsy app costs $0.20, which is available for four months (variations excluded). Etsy automatic renewal feature will renew the listing every four months, charging $0.20 each time unless you cancel any listing. Once it gets expired, either you can set an auto-renew option, or you can manually renew the listings, and for each of the listing, the same 20 cents/listing fee will be applied. It also charges $0.20 for each of the ADDITIONAL quantity(ies) that sells within a single transaction. It means if you sell multiple listings in 1 order, $0.20 will be charged on each item. Learn more about the Listing and Multi-Quantity Listing Fee here: If you want to list a private/custom status for a particular listing, you need to pay a $0.20/listing. Once a custom fee is applied, it shows as follows: an example of private/custom listing b) Shipping Label Fee: This is the fee set to deliver an item.
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