Duquesne University Duquesne Scholarship Collection Electronic Theses and Dissertations Fall 2012 Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing Kasey Clawson Hudak Follow this and additional works at: https://dsc.duq.edu/etd Recommended Citation Hudak, K. (2012). Beyond the Brandopolis: A Communicative Approach to City Promotion and Marketing (Doctoral dissertation, Duquesne University). Retrieved from https://dsc.duq.edu/etd/669 This Immediate Access is brought to you for free and open access by Duquesne Scholarship Collection. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of Duquesne Scholarship Collection. For more information, please contact
[email protected]. BEYOND THE BRANDOPOLIS: A COMMUNICATIVE APPROACH TO CIY PROMOTION AND MARKETING A Dissertation Submitted to the McAnulty College and Graduate School of Liberal Arts Duquesne University In partial fulfillment of the requirements for the degree of Doctor of Philosophy By Kasey Clawson Hudak December 2012 Copyright by Kasey Clawson Hudak 2012 BEYOND THE BRANDOPOLIS: A COMMUNICATIVE APPROACH TO CITY PROMOTION AND MARKETING By Kasey Clawson Hudak Approved November 9, 2012 ________________________________ ________________________________ Pat Arneson, Ph.D. Calvin L. Troup, Ph.D. Associate Professor, Department of Associate Professor, Department of Communication & Rhetorical Studies Communication & Rhetorical Studies (Committee Chair) (Committee Member) ________________________________ Richard