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Innovation, programming and content OUR PRODUCTS GREAT NEW TECHNOLOGY, MORE CHOICE THAN EVER BEFORE, INVESTMENT IN QUALITY ORIGINAL PROGRAMMING, ACCESS TO THE BIGGEST MOVIES, AWARD-WINNING NEWS COVERAGE AND THE PLACE TO WATCH SPORT ON TV. OUR PRODUCT NEVER STANDS STILL, BECAUSE OUR CUSTOMERS WANT THE BEST. British Sky Broadcasting Group plc Annual Report and Accounts 2004 15 Innovation, programming and content NEWS In the past 15 years, Sky News – Europe’s first 24-hour news broadcaster – has changed the face of UK news broadcasting by creating an expectation among viewers of seeing breaking news live. SKY NEWS AUDIENCE PROFILE Sky News first to the problem of covering judicial Pakistan, to India, to Bangladesh. Earlier Jan–June 2004 Valued for its fairness, balance and proceedings, where cameras are banned, this year, presenter Lisa Aziz and award- Sky News 46% 27% 27% journalistic objectivity by both viewers were both “radical and imaginative.” winning correspondent, David Chater, Total TV 45% 23% 32% and regulators, the award-winning broadcast live from Mecca and Jeddah channel has earned a reputation for the The awards underline Sky News’ reputation on the Hajj, bringing viewers the most ABC1 C2 DE Source: BARB speed and flexibility of its coverage. for both breaking news and innovation. comprehensive coverage ever shown by a Other innovations introduced this year non-Muslim broadcaster of the largest Throughout the year, Sky News performed include the SkyCopter, a helicopter which religious ceremony in the world. strongly and, for the third year running, allows the Sky News team to cover major was named RTS News Channel of the stories where scale is important.
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