Dorset Coastal Community Team Connective Economic Plan: Purbeck Coastal Area Plan 2016

The Purbeck Coastal Area plan is a daughter document of the Dorset Coastal Community Team Connective Economic Plan and covers the coastal area of Purbeck. This plan has been written by the Dorset Coastal Community Team with input from Dorset Coast Forum members.

Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Key Information This document is linked to the Connecting Dorset Coastal Community Team Economic Plan and (Sections 1-4 can be found in this) 5.Local Area (Provide brief geographical description)

The District of Purbeck was formed in 1974 on local government reorganisation. The district is located in the south east corner of Dorset. It contains all of the Poole Harbour islands and is home to the largest onshore oilfield in Europe, with an oil reserve stretching under Poole Harbour and over 10 miles out to sea. It is said to be one of the most bio diverse Districts in the country with heathland, grassland, woodland, farmland and wetland habitats. The coast of the District is included within the Jurassic Coast World Heritage Site and the Dorset Area of Outstanding Natural Beauty.

For the purposes of the coastal community economic plan the Purbeck coastal area includes:  Winfrith Newburgh  West Purbeck  Creech Barrow  Corfe Castle  Swanage  Langton Matravers  Lytchett Minster  Wareham  Wareham St Martin 6.Context – community (suggested maximum 300 words) (Description of local community with demographics)

The 2011 census data shows the population of the Purbeck coastal area was 24,231 of which 15% were aged 0-15 years (England 19%), 58% were 16-64 (England 65%) and 27% were over 65 (England 16%). As such, it has a significantly smaller working age population than the national average and a much larger proportion of retirement age residents.

The Purbeck coastal area had no areas of multiple deprivations however out of the 149 Lower Super Output Areas1 along the Dorset coastal area 3 of the least deprived areas for income deprivation fell within Purbeck and two of the least deprived for employment deprivation.

In regards to the working population in Purbeck, 5247 people Live and work in the area, 2953 people who live in Purbeck commute out of the area for work and 2345 people who don’t live in Purbeck commute into the area for work. In commuters represent 31% of the workforce and, with more out commuters than in commuters, there is a net commuting loss of 610. A third of in commuters come from other parts of the Purbeck district. The rest of Purbeck district is the most significant out commuting destination, but Poole is almost as important, accounting for

1 LSOA: lower super output area- a small geography containing roughly 1,500 residents and 650 households 1 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan almost a quarter of out commuters.

Purbeck employees are slightly less likely to be in high level occupations than the average of England. The top categories include skilled trades (16.8%), professional occupations (14.2%) and managers, directors and senior officials (14.1%).

7.Context – economy (suggested maximum 400 words) (Local economy, e.g. business, tourism, manufacture, etc, ‘Starting point’)

In Purbeck, the level of economic activity is below the England average (75%) at 72.1% of the population employed. Of the economically active population in Purbeck, the percentage self-employed is above average (21%), the percentage unemployed is below average (3.8%) and the student population is slightly lower than average (3.2%).

In Purbeck, an above average percentage of residents are in part time employment: 35% compared with 29% nationally. Part time workers are more likely to be paid below the living wage than full time workers. People in part time employment is 28.5% and part time workers are more likely to be paid below the living wage than full time workers.

Purbeck’s largest employment sectors Accommodation & food services (20%); Manufacturing (13%); Health (11%); Arts, entertainment and recreation (11%). Workers in Accommodation & food services and in Retail are more likely to be paid below the living wage. Purbeck has an above average percentage of employees in employment working in low pay sectors – those with median earnings below the national average including agriculture, forestry & fishing; distribution; accommodation & food service; real estate; admin & support; health & social care; some manufacturing sectors; culture & recreation; other personal services. With the England average at 50% and DCC Dorset at 54%, Purbeck has 61% in low pay sectors.

39% of residents in Purbeck held high qualifications (NVQL3+) in 2011, above the England average while 35% hold low or no qualifications which is in line with the England average.

Over the first half of 2015, claimant unemployment (Jobseekers Allowance and Universal Credit) in Purbeck was about 0.7%: below the county and England averages. This was an average of around 90 claimants. The age profile of claimants in Purbeck was similar to the England average with just over a fifth of claimants aged 16-64 and a further fifth aged 50+.

Purbeck has a business population of 2,025 VAT/PAYE registered units. Wholesale, retail and motor industry account for 15.3% of all business units. Representation of micro sized business units employing fewer than ten employees is slightly below the England figure at 82%. With 1,660 micro businesses and a further 310 with 10-49 employees, there are around 50 businesses with more than 50 workers and only five employing 250 or more. Almost half of all Purbeck business units fall into four sectors; Retail; Construction; Accommodation & food services and Professional, scientific & technical.

The LEP led by the District Council have just secured Enterprise Zone status for Dorset Green Technology Park in Winfrith. The commercial proposition is to create a sector focus in an advanced engineering cluster of excellence with a USP that builds on strengths in marine, defence and energy. The site which extends to 40 hectares contains

2 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan world advanced engineering companies engaged in submarine technologies. There are a number of large companies that operate in Purbeck:  Marine, Norco, Kemp Sails, Sunseeker – distribution centre)  Defence/security (MOD, Chemring, Atlas Elektronik)  Advanced engineering (Westwind Air Bearings, Aero Tech)  Mining and quarrying (Perenco - Oil, Imerys - Ball Clay)  Environmental Businesses (Heatric, Bio track)  IT (Via sat, Test Link)  Tourism sectors (accommodation, food and attractions, cultural businesses)  Agriculture and local food (Large estates, Purbeck producers)

The Swanage Railway Trust is a member of the Purbeck Community Rail Partnership and is currently delivering a project that will see the reinstatement of a passenger service train between Swanage and Wareham. The intention of the trail is to deliver a year round service to the community and visitors.

8.Related initiatives (What else is going on in the community of economic importance, e.g. BID, LEP, CIC, CCF, CRF)

Two projects were awarded grants under the Coastal Revival Fund:  Foundations for Future –The Swanage Pier Trust were awarded £39,000 to help with the foundation work on the Grade 2 listed pier in Swanage.  Mill Lane Revival Project- The Wareham Town Council was awarded £45,000 to refurbish Grade II listed buildings to create community facilities.

o Other plans and schemes that have economic importance in Purbeck are:  Wild Purbeck Nature Improvement Area  Purbeck Environment Action Team  Swanage Coastal Change Forum  Swanage 2027  Swanage Railway Trust was awarded £1.86m grant from the Coastal Communities Fund to introduce a community passenger train service over a trail two years period, due to commence in 2017.  Purbeck Community Rail Partnership comprises of the Dorset County Council, Purbeck District Council, Poole Borough Council, Swanage Town Council, South West Trains, Network Rail and Perenco.  Swanage Chamber of Commerce  Wareham Chamber of Commerce Dorset Green Enterprise Zone

Plan 3 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan 9. Ambition (A positive statement of the aims and objectives of the plan and a description of what it will achieve. Description of ‘what success will look like’):

Coastal communities that are thriving and have access to good facilities and services while retaining their functional and distinctive characters. At the same time, Purbecks excellent tourist facilities will serve its world-famous visitor sites and will continue to draw visitors to its coast, beaches, historic towns and villages. Settlements along the coastline will have enhanced connectivity with sustainable transport links and infrastructure. Purbeck’s exceptional landscape and internationally important habitats along the coast will be enhanced and protected in the face of modern pressures, including the effects of climate change. Coastal communities will be adaptable and the risk of flooding and erosion will be appropriately managed.

10. Needs of the community and intentions of the team to meet them. (Identify the socio-economic needs of the community and the opportunities to meet them. Each element should be Specific, Measureable, Achievable, Realistic and Timed): Currently, we have highlighted the needs of the Purbeck coastal area and will present how the DCCT will measure and meet these needs following the submission of the plan once further assessment has been done. Theme 1: Sustaining and growing the local economy  Start-up units located in areas with potential for growth  Extend the visitor season  Improving the visitor experience, through improved accommodation, attractions, facilities and transport  Improve the transport infrastructure for the businesses, local residents and visitors – e.g. Swanage Railway  Installation of superfast broadband for the coastal businesses Theme 2: Having thriving and dynamic maritime businesses to encourage economic growth  Develop skills for these businesses  Advice and information to assist businesses to grow Theme 3: Connecting the urban, rural and coastal communities across the Dorset coast  Improving the infrastructure within the coastal area for residents and businesses  Enhance Norden Park and Ride for both residents and visitors  Support rural communities with economic development opportunities e.g. Etches museum collection, Kimmeridge  Meeting the needs of the local communities for affordable housing  Installation of superfast broadband for coastal communities Theme 4: Conserving enhancing and promoting Dorset’s special natural and cultural assets  Wild Purbeck management plan  Conservation Area enhancement programme  Swanage Pier  Swanage Seafront Enhancement Scheme  Environment enhancements through pollution climate and coastal change adaption, flood defences 11.Analysis (Describe the strengths, opportunities, weaknesses and threats in meeting the needs at 10): 4 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Strengths Weaknesses  A diverse range of seafronts with individual characteristics  Higher levels of out-commuting in some to the main conurbation in Dorset  A unique and highly designated environment with diverse landscape and seascape  Limited all-weather visitor attractions and year round tourism with rich coastal and marine biodiversity  Many areas have limited high quality (3*+) accommodation for visitors  High quality landscape, seascape and built environment  Below average economically active population  Strong tourism industry  Above average % of employees in low pay sectors leading to increased number of  High quality of life and attractive destination for individuals people earning below living wage  Good connectivity for businesses to work efficiently  Skills gap across the region with a loss of young workers in the area  Excellent partnership working through the Dorset coast forum and other related  Flood risk and continuing deterioration of the coastal defences tourism and economic partnerships all aimed at improving the local economy, tourism  Disparity between low earnings and high housing costs meaning the area is one of the sector and quality of life for residents. least affordable to live  South West Coast Path  Poor transport and access connections to some rural coastal areas  Thriving events industry such as Purbeck Arts Week Festival and its associated Purbeck  Declining local fishing industry due to it becoming increasing economically unviable Chamber Music Festival Opportunities Threats  Increase development and innovation in the maritime, and coastal related sectors  Ageing population  Develop the tourism offer especially business and other year-round markets  Climate change, weather impacts, coastal erosion and increased flooding  Increase the skills within the local workforce to support the development of maritime  Continued dependency on public sector employments with decreased local and coastal related sectors government funding  Connect branding and marketing across the Dorset coastal area  Lack of a coordinated approach through partnership working across the coast  Improve adaptability of coastal communities to coastal and climate change  Certain developments might be restricted by environmental designations along the  Look at coastal defence in a more holistic way in a partnership approach coastal area  Improve sustainable transport links and access to the coast e.g. water taxis, bus  Increased second home ownership  Improve the facilities and services available for coastal destinations so all people can  High number of employees working in low wage sectors access coastal environment  Increased partnership working to share resources, knowledge and access to funding to improve the Dorset coastal area  Innovative development along the coast to minimize the impacts on the natural environment  Support the renovation of Swanage Pier and other tourist attractions such as the Etches collection  Encourage health and wellbeing through increasing access for all to the coastal environment  Support the local fishing industry through promotion of local and sustainable produce  Increased designations and branding along the coast

12. Data – while an essential element of the plan, it could be included in a ‘daughter’ document. (Provide evidence to support the intentions of the plan. This will include 5 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan statistical data but broader data should also be included. Data used should be specific, relevant and transparent. It is sufficient to reference evidence held elsewhere)

Data profiles have been used from the Dorset County Council Consultation and Research team based on the 2011 census data. The full profiles can be found in attached Purbeck ELM context daughter document.

Other documents that support the coastal community plan: PDC Economic Development Strategy https://www.dorsetforyou.com/economicdevelopment/purbeck Purbeck Community Plan- file:///C:/Users/Rhiannon%20Jones/Downloads/Community_Plan_2009_Full.pdf Conservation areas appraisal indicating management priorities in each conservation area- https://www.dorsetforyou.com/conservationareas/purbeck Two Bays Management Plan- http://www.twobays.net/SMP2%20Final/Main%20Report/Section%204%20-%204.5%20PDZ4.pdf Purbeck Parish and Town Plans - https://www.dorsetforyou.com/article/330487/Purbeck-Parish-and-Town-Plans Swanage Local Plan - https://www.dorsetforyou.com/swanage-local-plan Purbeck Local Plan- https://www.dorsetforyou.com/local-plan/part-1/purbeck

6 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Delivering the Plan 13. Key projects and/or bodies of work (High level description of discrete pieces of work showing CCT role and timescales) DCCT Cost (if Timescale4 Project Name Summary Economic known)3 Value to local economy

Plan Theme 2 Direct jobs Redundant farm building to be Indirect jobs Spyway buildings converted into accommodation and 1 M M Amenity Asset for the community and visitor countryside outdoor group use use

New large bird/hide that doubles as a Brownsea "Wildzone" - wildlife offer information point for the Investing in future business welcome hub to orientate whole island and new board walk 1 M S Supporting jobs both full time and seasonal visitor on wildlife offer on the approach (location of current 'public' Increased opportunities for volunteers island bird hide)

Make more of wildlife, history and sustainable management for our Investing in future business Brownsea interpretation for visitors, working in partnership with 1 L M Supporting jobs both full time and seasonal new visitor experience Dorset Wildlife Trust to create a Increased opportunities for volunteers whole island experience

Increase in all year round tourism Investing in future business Amenity Asset for the community and visitor use Kimmeridge Etches Collection 1 H S to M Business to business opportunities Direct jobs Indirect jobs

2 Theme which the project relates to within Section 9 of the Dorset Coastal Community Team Connective Economic Plan 3 High (H) - ≥ £1million, Medium (M) - ≥ £250K -£1million, Low (L) ≤ £250K 4 Long (L) ≥ 5 years +, Medium (M)≥ 6mth-5yrs, Short (S)≤ 6 mths 7 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Project Name Summary DCCT Cost (if Timescale Value to local economy Economic known) Plan Theme Health and wellbeing benefits Increased volunteers Durlston Pleasure Grounds Completion of HLF Parks for People 1 H S to M Training investment Project Bid and Fundraising Increase in all year round tourism

Investing in future business New museum/heritage Increased opportunities for volunteers Feasibility study; grant application to centre/Tourist Information 1 H S to M Direct jobs Heritage Lottery Fund Centre Indirect jobs

Develop an educational facility to Swanage Railway- Education support visits from school and 1 L M Educational value facility students

Have a sustainable travel interchange Norden Park and Ride Amenity Asset for the community and visitor to enhance visitor experience 1 L M Improvement Programme use

Education of young people Training investment PAW Community Art Workshops with Purbeck Schools 2 L S to M Increased skills

Finalise project plan and funding, Education of young people confirm involvement of Burngate Training investment Swanage Sculpture Trail Stone tutors and young people to 2 L M Increased skills create further sculptures

Updated feasibility study; Health and wellbeing benefits Improved indoor sports development of business plan; Direct jobs , Indirect jobs facility and potential multi- 2 tbc unknown potential funding application to Sport Business to business opportunities function centre England/Football Foundation

8 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Project Name Summary DCCT Cost (if Timescale Value to local economy Economic known) Plan Theme Development of business plan; Direct jobs Provision of 'enterprise hub' acquisition of the site; appointment of Indirect jobs in former school premises at architect and other professional 2 tbc unknown Business to business opportunities Herston advisers; potential for funding bid

This will safeguard the equipment of local fishermen from thereafter provide a tidier Boat Shed development for Construction of two fishing sheds. In environment, reducing risks of accidents local fishing enterprise at addition also to repair the winch 2 L M involving members of the public. It will improve Lulworth Cove. The sheds motor housing. the quality of the environment for visitors and have planning permission. tourists.

Direct jobs Indirect jobs Investing in future business Removal of redundant coastal Increased opportunities for volunteers Studland coastal adaptation defences and relocation of café, 3 M M Increase in all year round tourism toilets and sea school building Amenity Asset for the community and visitor use

Indirect jobs Relocation of Knoll beach café, toilets Investing in future business and water sports, car park and Increased opportunities for volunteers Studland coastal adaptation associated facilities, beach hut 3 H M Increase in all year round tourism relocation and boat park that is under Amenity Asset for the community and visitor major threat from coastal change use

Improvement to access to coast Health and wellbeing benefits Signage and access linking to car parks and access routes, More accessibility to the coast 3 L S improvement programme health and well-being, tourism Improved visitor experience developments

9 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Project Name Summary DCCT Cost (if Timescale Value to local economy Economic known) Plan Theme Improve visitor experience Implement signage improvement plan Brownsea signage and Increased opportunities for volunteers and new volunteer opportunity on the 3 L S volunteering Training investment island Increased skills Improve visitor experience Toilet Facilities Public toilet improvements at Corfe Amenity Asset for the community and visitor 3 L S Refurbishment Castle, West Lulworth use

Determination of appropriate mechanism to deliver housing for local residents (e.g. Community Land Construction of affordable Trust); identification of alternative housing for the local Community value site for allotments & acquisition of 3 tbc L community on part of Local area value that land; development of business Prospect Allotments case; appointment of architect and other professional advisers;

Improvements at Beach Community value Gardens Sports Park Sources of funding to be identified Improve visitor experience (Astroturf surfacing for and grant applications written; sports 3 M M Amenity Asset for the community and visitor Bowling Green and Tennis clubs to prepare development plans use Courts) Indirect jobs Engineers' report required to identify the means of stabilising this listed Community value Preservation of Stone Quay 3 L structure

Consultation with the local Amenity Asset for the community and visitor Replacement of Bandstand/ community and likely user groups; use Enhancement of Outdoor appointment of architect and other 3 L Direct Jobs Performance Space professional advisers; potential for Indirect jobs funding bid Community value

10 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Project Name Summary DCCT Cost (if Timescale Value to local economy Economic known) Plan Theme First stage is the commissioning of Community value Improved sea defences technical reports to identify the risks 3 tbc Environmental Value and key mitigation measures Pending decision by Dorset County Amenity Asset for the community Council on 13th January, negotiation Increased opportunities for volunteers Enhancement of Swanage with DCC for asset transfer to the 3 tbc Training investment Youth and Community Centre local community; development of Increased skills business plan The proposition offered by the current car parking facilities is inadequate, given the Access and Car Park Design and feasibility. Planning importance of Lulworth Cove as a key visitor Improvement to include: new consent and building regulations attraction on the Jurassic Coast. An improved, 3 M M layout, improved surfacing, approval. Implementation (works to lay out and better constructed car park will drainage and toilet facilities. be carried out, out of season). provide a facility commensurate with the importance of this site and will facilitate the attraction of increased visitor numbers. Make land acquisition and develop engineering and rolling stock Swanage Railway- maintenance facility at Herston Local permanent employment opportunities Engineering and Maintenance 3 H M Industrial Estate. This will enable (including apprenticeships). facilities current and future operational commitments to be sustainable. Implement works to enable station platforms to accommodate six coach trains (limit is currently five) by Swanage Railway- Six Car lengthening the platforms at 3 M M Six Car Railway Railway Swanage, Corfe Castle and Norden stations. This will enable fewer steam trains to operate but without resultant loss of income.

11 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan Project Name Summary DCCT Cost (if Timescale Value to local economy Economic known) Plan Theme Health and wellbeing benefits Coastal corridor More accessibility to the coast Land adaptation work stream 4 M improvements Improved visitor experience

Ground stabilisation report; development of designed solution to Seafront Stabilisation Community and visitor value ground movement; appointment of (Sandpit Field, Weather 4 H Environmental Value architect and other professional Station Field and Spa) advisers

Dredge material from centre of cove The project will employ people when it is being and replace it on the beach thus done. Thereafter, an improved beach should replenishing the beach and improving Beach Replenishment at attract more tourists, thus keeping the car parks protection of the cliffs, and recovering 4 L M Lulworth Cove and local shops busier. It will also improve the the exposed Wessex Water outfall berthing and access from the cove for local pipe. commercial fishermen.

This improves accessibility for visitors, Regeneration of former café particularly wheelchair users and people with site lost to the sea to provide The Estate has, to date, funded pushchairs to the cove and its facilities. The a viewing deck and consolidation works to make the site expanded slipway will also make access and information boards for the safe, by way of land anchors. To 1,2,3 L S egress for fishing boats from the cove easier and visiting public. It will also complete the project requires the safer. It will also remove the existing steps include expansion of the erection of signage boards, making which are known to be the cause of a number of adjacent slipway. This will be good of the deck and retaining walls. accidents. wheelchair friendly.

Provide unisex disabled compliant Swanage Railway- DDA toilets at Swanage and Corfe Castle compliant public 1,3 L M Improve visitor experience railway stations conveniences

12 V3- 29 January 2016 Dorset Coastal Community Team Connective Economic Plan Purbeck Coastal Area Plan 14. Barriers (Identify any barriers to delivering the plan and if you have contingencies to manage them)

Common barriers include:  Permissions being granted including planning or environmental designation approval from Natural England/Marine management Organisation approval  Partnership working – consensus on working together to deliver cross cutting projects rather than just area specific projects  Funding  Match funding  Local skills

15. Resources (Who and what will be required to deliver each element of the plan. Include ‘in kind’ services, volunteers, etc. demonstrate how local expertise will be utilise and/or grown) There will need to be a range of organisations, groups and individuals to deliver the plan. The DCCT have more detail on the different organisations needed for each project and the different project leads.

16. Funding (Identification of funding streams and how costs of project(s) will or could be met) Some of the projects have match funding in place and some have private and public investment. Grant funding will need to be found to fully deliver the projects.

17.Maximising resources and costs (Describe how this will be minimised, e.g. shared services, use of technology, avoidance of bureaucracy, etc)

By working together we could share resources, have a wider selection of people with expertise in a real range of skills in delivery and fund raising.

Communications 18. Consultation (Describe existing results of consultations and planned consultation exercises)

All supporting documents that were consulted had already been consulted on with the community. For each coastal area plan, the Dorset Coastal Community Team (DCCT) has consulted with their corresponding organisations. The DCCT asked the Dorset Coast Forum members for projects, strategies and policies that they feel should be included in the economic plan. The draft Dorset Coastal Community Team Connective Economic Plan and the individual Coastal Area Plans were sent out to the Dorset Coast Forum members for comments. The communities will be able to send the CCT their projects to put into the plan on an on-going basis.

All consultation on this plan will be done via the Dorset Coast Forum website and the most up to date version of the plan will be available here: https://www.dorsetforyou.com/dorset-coast-forum/coastal-community-team This Plan has been put together by Bridget Betts t: 01305 224760 e: [email protected] and Rhiannon Jones 01305 224833 e: [email protected]

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