2007 Avensis Offers Quality Driven Performance
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www.toyota-media.com 1. A flagship model for Europe 6 2. Further enhancement of premium package 12 3. Fully competitive diesel engine range 22 4. Petrol engines offer refined performance 37 5. Engaging driving experience 44 6. Top class safety package 51 7. Cutting the total cost of ownership 57 8. Specifications and equipment list 61 www.toyota-media.com 2007 Toyota Avensis: abridged version 2007 Avensis offers quality driven performance • European flagship adopts premium position • New D-4D diesel engine joins line-up • Further enhancements to ride and driving pleasure • Fresh exterior and interior styling for more sporty look The Avensis is a key model in Toyota’s European line-up. As the flagship of the range it has been a major factor in building Toyota brand awareness and its position of offering superior quality products across all market segments. Not only was Avensis styled in Europe and developed with the European market in mind; it is built in Europe too. Avensis was the first car to be only sold in Europe from its launch. Therefore, it was styled by ED² and built in TMUK The 2007 Avensis will build on the success of the current model by offering customers greater levels of quality, performance and driving pleasure. The 2007 Avensis features a fully competitive range of diesel engines, including a new 2.0-litre D-4D 125, fresh exterior and interior design, and significant suspension and steering tuning for even better ride and handling. The launch of the D-4D 125 diesel engine is another significant step in Toyota’s Clean Power diesel strategy for Europe. These new generation D-4D diesel engines will drive Toyota’s growth in the European market. 2 www.toyota-media.com Key attributes of the 2007 Avensis are: Premium quality package • Fresh interior and exterior design brings out a more sporty and dynamic character. • Enhanced instrument panel and ergonomics improve driving pleasure • Enhanced equipment levels across the range • New premium grade with D-4D 180 engine gets exclusive exterior and interior trim Fully competitive diesel range • New D-4D 125 joins D-4D 150 and D-4D 180 in line-up • Low weight, high power for excellent driving pleasure • Special focus on low noise, vibration and harshness • Six speed manual transmission standard (with diesel engines) Complete petrol engine line-up • Full range of hi-tech petrol engines (1.6, 1.8, 2.0, 2.4-litre) • VVT-i or direct injection for excellent economy and power • Optional five speed manual, four speed auto or five speed auto (with 2.4-litre) Even greater driving pleasure • Further tuning of suspension for ride comfort • Enhanced steering feel and response • Improved aerodynamic performance • Special focus on low road noise Excellent safety and cost of ownership • Five star EuroNCAP rating • Nine airbags including driver’s knee • Traction and stability control standard on most grades • Low repair and maintenance costs • Highest residual value in 4 main markets The 2007 Avensis will go on sale across Europe in June 2006. 3 A flagship model for Europe www.toyota-media.com A flagship model for Europe Avensis plays key role in Toyota range • Designed by ED² and built in Europe • Boosts brand and model awareness • Takes 10.5% of private buyer market • Around 80% conquest sales 6 www.toyota-media.com The Avensis is the flagship model for Toyota in Europe and it reflects the superior quality essential to achieve such status. Designed and built in Europe, the Avensis accurately embodies all the key elements of the Toyota DNA – innovation, driving pleasure, design and superior quality. The current generation Toyota Avensis was launched in 2003 and immediately recognised as a model that set new standards for the upper-medium car segment for refined quality and reliability. With an exterior style conceived in Europe at ED2, Toyota’s advanced design studio on the Côte d’Azur in the south of France, it has a timeless beauty while, at the same time, conveying strength and dynamic performance. That impression is further enhanced by the styling and design changes introduced for 2007. The Toyota Avensis is also built in Europe. The car is produced at the Toyota Manufacturing UK plant at Burnaston, near Derby, in the United Kingdom. The majority of the engines in the range are European too. All the diesel engines are produced in the new Toyota Motor Industries Poland factory while the best selling petrol engines (1.6 and 1.8 VVT-i) come from TMUK, Deeside in north Wales. A strong identity • Strong brand and model awareness • Increased sales success (8.9% of segment) • High residual value The Toyota Avensis has been a sales success across Europe and has played a major role in the development of the Toyota brand in Europe. The strong dynamic identity of the latest generation Avensis has raised model awareness by 19% to new levels of product recognition. At the same time, global brand performance (an index of awareness, knowledge, positive reaction and buying consideration) by Toyota has risen by 57%. 7 www.toyota-media.com The enhancements introduced for the 2007 Avensis will further develop this position as they offer even stronger styling cues, superior premium quality and more driving pleasure. The Avensis has been a sales success too, particularly among the all-important private buyers. Overall Toyota Avensis share of the upper-medium segment has risen from 4.7% in 2002 to 8.9% in 2005, placing the Avensis as the fifth best seller in the segment (across 19 European Union countries). However, the Toyota Avensis is the third best seller in the private buyer market where customers make more personal buying decisions – and it takes 10.5% market share. This enthusiasm among private buyers helps to explain the excellent demand for Toyota Avensis in the used car market – the Avensis has the highest residual value in the segment across key European markets, according to EurotaxGlass’s. Attracting new customers • 80% conquest sales • 17% sizing up from lower segment • Top in JD Power satisfaction surveys The Avensis has also played a major role in attracting new customers to the Toyota brand as they discover the superior quality which sets Toyota products apart from the mainstream. Around 80% of Avensis buyers are new to Toyota (conquest sales) with almost half the buyers (48%) coming from other brands in the upper-medium segment. It is significant that around 17% are sizing-up from lower-medium segment cars to take advantage of the extra space, ride comfort and driving experience. This recognition of the superior quality of the Avensis has helped push forward the overall high, premium quality image of the Toyota brand – a fact which is backed up by regular customer satisfaction surveys. Since its launch, the Toyota Avensis has come top of the J.D. Power survey for customer satisfaction in the upper-medium segment in Germany for three years running: 2003, 2004, 2005. 8 www.toyota-media.com Sales success • More than 144,180 units sold in 2005 • Wagon is best selling bodystyle The Toyota Avensis has been a sales success since its launch. Last year (2005) more than 144,180 Avensis were sold in Europe, representing just over 9% of all Toyota sales. Of those, 44% were diesel. Avensis drivers clearly enjoy the driving pleasure of the recently introduced D-4D 180 engine which currently takes 20% of diesel model sales, well above the segment mix of 4%. The Avensis wagon (estate) is also hugely popular for its practical mix of excellent driving pleasure and load carrying ability. Wagon bodystyle takes 38% of all sales, with the sedan taking 37% and the liftback 25%. 9 Further enhancement of premium package www.toyota-media.com Further enhancement of premium package 2007 Avensis delivers more superior quality • Now more sporty, more dynamic look • Fresh interior trim and ergonomics • Enhanced equipment specification • New, top-level premium grade available 12 www.toyota-media.com The 2007 Toyota Avensis will build on the success of the current generation with a range of product enhancements to emphasise the premium position of this flagship model. More sporty, dynamic styling • New look gives more presence • Strong family brand identity • Five new body colours The key words for the current model exterior design, created at ED2 in Europe, were Modernity, Dynamism and Sophistication. The Toyota Avensis was conceived as having timeless beauty while also conveying strength and dynamic performance. The 2007 Avensis develops these characteristics further with a series of subtle styling changes which emphasise the sporting and premium nature of the car. These styling enhancements set a new tone for the exterior and interior design of the car. At the same time, the sophistication and high quality perception of the Avensis range has been improved through a series of enhancements to the driving environment, including the instrument panel, navigation ergonomics and minor controls. The 2007 Avensis has a stronger and more emotional exterior design to give the car a more sporty feel and make it more recognisable on the road. Its role as a flagship model within the Toyota range is clear from the strong brand identity and bold frontal styling. The front bumper styling is all-new, following the consistent design of Toyota core models. It is styled to create a premium image while emphasising the sporty and dynamic nature of the range. 13 www.toyota-media.com There are strong vertical character lines which flow down from the bonnet and then extend horizontally along the bottom edge of the bumper. These divide the centre and side sections of the front bumper to create a dynamic shape.