DIGITAL AMNESIA Why We Need to Protect What We No Longer Remember
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THE RISE AND IMPACT OF DIGITAL AMNESIA Why we need to protect what we no longer remember Key findings from the study include: • Across the United States, the study shows that an overwhelming EXECUTIVE number of consumers can easily admit their dependency on the Internet and devices as a tool for remembering. Almost all (91.2%) of those surveyed agreed that they use the Internet as The results suggest a direct an online extension of their brain. Almost half (44.0%) also admit SUMMARY link between data available that their smartphone serves as their memory–everything they at the click of a button and need to recall and want to have easy access to is all on it. a failure to commit that data to memory. Kaspersky Lab • In addition, many consumers are happy to forget, or risk has termed this phenomenon forgetting information they can easily find–or find again- Digital Amnesia: the online. When faced with a question, half of U.S. consumers experience of forgetting would turn to the Internet before trying to remember and 28.9% information that you trust would forget an online fact as soon as they had used it. a digital device to store and remember for you. • Although dependence on devices appears high, when asked, most participants could phone the house they lived in at 15 (67.4%) as well as their partners (69.7%), children (34.5%), and place of work (45.4%). They could not however call their siblings (44.2%), friends (51.4%), or neighbors (70.0%) without first looking up the number. • Contrary to general assumptions, Digital Amnesia is not only affecting younger digital natives–the study found that it was equally and some times more prevalent in older age groups. The Internet and Internet-enabled devices have transformed our everyday • The loss or compromise of data stored on digital devices, and lives and relationships. We entrust them with our precious personal smartphones in particular, would cause immense distress, information including contacts and images and rely on them to connect us to particularly among women and people under 35. More than half of women (51.0%) and almost the same number of 25 to a vast repository of knowledge, anytime, anywhere. 34 year-olds (48.6%) say it would fill them with sadness, since there are memories stored on their connected devices that they would never get back. However, it caused the even younger As part of its commitment to help people protect what matters most in their participants the most fear. One in four women (27.1%) and 35.0% online-enabled world, Kaspersky Lab wanted to better understand how of respondents age 16 to 24 say they would panic: their devices digital devices and the Internet affect the way consumers recall and use are the only place they store images and contact information. information today – and what, if anything, they are doing to protect it. • Worryingly, despite this growing reliance on connected devices, the study found that consumers across America are failing to adequately protect them with IT security. Just one in three We commissioned research firm Opinion Matters to survey 1,000 consumers (30.5%) installs extra IT security, such as an anti-virus software in the United States, aged between 16 and 55+, split equally between male solution on their smartphone and one in five (20.7%) adds any security to their tablet. 28.0% doesn’t protect any of their devices and female. with additional security. Connected devices enrich our lives but they have also given rise to the potentially risky phenomenon of Digital Amnesia. Many people underestimate just how exposed their externally-stored memories can be, rarely thinking about the need to protect them with IT security, such as anti-virus software. Kaspersky Lab is committed to helping people understand the risks their data could be exposed to, and empowering them to tackle those risks. THE RISE AND IMPACT OF DIGITAL AMNESIA 3 ACKNOWLEDGEMENTS Introduction The research findings Kaspersky Lab is grateful to Digital technologies are not just transforming the way we live and The results reveal that the ‘Google Effect’ likely extends beyond online Dr Kathryn Mills, UCL Institute work; they are changing the way we think, learn, behave – and facts to include important personal information. of Cognitive Neuroscience, remember. London for her detailed review For many people, particularly younger consumers, connected devices of this paper and her expert The long term effects of digital device and Internet use are being have become not just the primary source of knowledge, but the insight and commentary. actively investigated by cognitive neuroscientists, psychologists and default storage space for their most important personal information, iii Kaspersky Lab would also like many others. Large-scale studies are still in their infancy (10), results including contacts and images . Around half of smartphone-owning to thank Dr Maria Wimber, can be contradictory, and their interpretation contentious (4) (8). 16 to 44 year olds surveyed for the study admit that their phone holds Lecturer, School of Psychology, Considerable attention is currently focused on the potential effect of almost everything they need to know or recall. technologies, such as gaming, on brain development, behavior and University of Birmingham, for The study findings show that the majority of these digital consumers cognitive skills (6) (7) , particularly among young people (1) (2). her expert comments. strongly depend on devices and the Internet as an extension of their Other studies have looked at the impact on brain functionality of brain; and suggest a direct link between data available at the click of always-on access to the Internet’s vast repository of information. A a button and a failure to commit that data to memory. seminal paper published in Science in 2011 (12) detailed research by Kaspersky Lab has termed this phenomenon Digital Amnesia: the Harvard and the Universities of Columbia and Wisconsin into memory experience of forgetting information that you trust a digital device to and Internet use. The study showed that the way young people in the store and remember for you. U.S. remembered information was changing as a result of being able to find information online: they retained fewer facts but could readily The study found evidence of Digital Amnesia equally among both recall where the information was stored. The researchers called this men and women and across all age groups. Contrary to general ‘the Google effect.’ perception, it is surprisingly prevalent among older respondents. For example, respondents aged 45 and older are more likely to head Using this as a starting point, Kaspersky Lab wanted to better straight for the Internet for the answer to a question, and write the understand how digital devices and the Internet affect the way fact down or choose to forget an online fact once they’ve used it on ordinary people of all ages recall and use information today – the assumption that it will always be out there somewhere. The data is and what, if anything, they are doing to protect the most critical discussed in more detail below. information and ensure they and their families can enjoy the best of the Internet’s intelligence without risk. “The overall trend seems worrying to some degree. In contrast to general knowledge that will always be retrievable from the Internet, Previous Kaspersky Lab studiesi have shown that many people personal information seems indeed very vulnerable if it is stored solely underestimate just how exposed their externally-stored memories on one electronic device, and if this device is used as a replacement can be. They don’t consider themselves a target and rarely think about for our autobiographical memory.” Dr Maria Wimber, Lecturer, School the need to protect their memories with IT security, such as anti-virus of Psychology, University of Birmingham software. “One of the reasons consumers might be less worried about As part of its commitment to help people protect what matters most remembering information is because they have connected devices in their online-enabled world, Kaspersky Lab commissioned research that they trust. In many societies, having access to the Internet to explore these issues across the United States. feels as stable as having access to electricity or running water. It would be interesting to explore further whether individuals in places where the Internet is unreliable (for instance, in cities where there are information or electricity blackouts or in very remote areas) feel greater need to remember contact details or facts, or have a different Research methodology perspective on information access.” Dr Kathryn Mills, UCL Institute of The quantitative research was undertaken by research firm Opinion Cognitive Neuroscience, University College London Matters, which surveyed 1,000 United States consumers, aged The results fall broadly into two categories: the recall of personal ii between 16 and 55+, split equally between male and female . The information and the recall of knowledge and insight. survey was undertaken online in May 2015. 4 KASPERSKY LAB THE RISE AND IMPACT OF DIGITAL AMNESIA 5 Mind my memories The study found that, across the U.S., an overwhelming number of Age consumers can easily admit their dependency on the Internet and devices as a tool for remembering. Base 16-24 25-34 35-44 45-54 55+ The results show that almost all (91.2%) of those surveyed agreed that Figure 2A: The emotional impact Sad–there are memories stored they use the Internet as an online extension of their brain, with little on those devices that I could 45.1% 40.3% 48.6% 47.7% 43.6% 44.8% variation across genders and age groups studied (for example: 89.9% of losing data or access to data never get back of men and 92.6% of women).