Culture shapes international Media Image of the Netherlands
Analysis of the image of the Netherlands in Egyptian, German, Indonesian, South African, Turkish and U.S. media regarding culture and the creative industry 2012-2014
§ Culture among the top 10 topics in all analysed countries § Old masters still very much alive § Creative industry with limited coverage
www.mediatenor.com | www.agendasetting.com Agenda
þ Executive Summary 3
¨ International Overview 4
Analysis of individual media markets
¨ Egypt 11
¨ Germany 21
¨ Indonesia 35
¨ South Africa 44
¨ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
2 Executive Summary
International visibility of the Netherlands Coverage of the Netherlands depends strongly on geographical an d cultural proximity. Reporting is strongest in Germany, based on continuous awareness. Coverage in the U.S. is less salient and therefore more dependent on individual events and communication activities. Reporting in Egypt, Indonesia, South Africa and Tu r ke y is limited, containing the impact of Dutch public diplomacy and international cultural policy.
Patterns of perception While media from different countries report from different angles, there were some common trends in the period from 2012 to 2014. While reporting in 2012 was shaped by the government crisis after the dispute about the au ste r ity budget and the subsequent elections, the in au gur at ion of King Willem-Alexander was the dominant event in 2013. The Netherlands does not profit from their royals to the same extent as the United Kingdom, which reflects the different political traditions. Queen Beatrix, King Willem-Alexander and Qu ee n Maxima have been covered in a consistently positive way in the news media. The perception of the Netherlands deteriorated again in 2014 in the context of the Ukraine crisis an d the shooting down of flight MH17. Critical aspects While there was limited explicit criticism of the Netherlands or of Dutch protagonists, unfavorable developments contributed to an overall negative perception of the country. Notable critical aspects were the development of the economy, the law suit of the Mothers of Srebrenica, the activities of right-wing parties, the EURO crisis, bird flu and the Ukraine conflict. Aspects of Dutch social life, like, e.g. the policy on drugs and rising xenophobia were noted critically in countries like Egypt an d Tu r ke y. The colonial heritage and al le ge dl y racist history was prominent in Indonesia. The conflict about “Zwarte Piet” made headlines in most countries.
Salience of culture and creative industries Culture is a big asset of the Netherlands and contributes significantly to the positive perception of the country. Media worldwide are aware of the cultural heritage of the Netherlands; they frame Dutch culture to some extent in the mold of the Golden Century. There is strong coverage of Dutch literature in Germany an d Du t ch visual arts in other markets independently from the activities of Dutch international cultural policy. However, coverage of recent cultural trends is limited, while coverage of creative industries focuses on the IT sector and is weak apart from Germany.
3 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
¨ Egypt 11
¨ Germany 21
¨ Indonesia 35
¨ South Africa 44
¨ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
4 Culture among the top 10 topics in all countries Coverage of the Netherlands 2012-2014: Topic structure
While culture and artists are and in Indonesia focus more covered most intensively in strongly on foreign policy. But Germany, the U.S. and South culture is among the top ten Africa, media in the Middle East everywhere.
Volume and tone of coverage of the Netherlands, 2012-2014: Top ten topic groups in country comparison
Personality Foreign policy Culture Crime/security Strategy (Companies) Image/scandals Society Personality Finance (Companies) International conflicts Crime/security International economy Image/scandals Society Sales Culture Accidents Domestic policy Technology & science Transport/Traffic
Culture Foreign policy Personality Personality Accidents Culture Technology & science Warfare Society Education Diseases/health Society Image/scandals International economy Products Image/scandals Strategy (Companies) Crime/security Crime/security History
Culture Foreign policy Crime/security Culture Society Crime/security Strategy (Companies) Personality Foreign policy Image/scandals Image/scandals Party politics Sports International economy History Technology & science Technology & science Society International economy EU 0 5000 10000 15000 0 500 1000 1500 2000
positive no clear tone negative
Basis: 126,389 statements about the Netherlands or Dutch protagonists in 51 international opinion-leading print media 5 Monarchy supports the media image Coverage of the Netherlands 2012-2014: Top protagonists
Strong economic connections with King Willem-Alexander was Germany are reflected in the among the top ten protagonists intensive coverage of Dutch com- in four out of the six markets as panies and the Dutch economy. the new face of the country.
Volume and tone of coverage of the Netherlands, 2012-2014: Top ten protagonists in country comparison
The Netherlands Dutch government Jeroen Dijsselbloem The Netherlands Dutch government Diplomats Philips Gerard Steeghs King Willem-Alexander Dutch authorities Leon de Winter Uri Rosenthal Queen Maxima Mark Rutte Peter Terium Frans Timmermans Geert Wilders King Willem-Alexander Dutch economy Dutch economy
The Netherlands The Netherlands Royal Dutch Shell Dutch government Dutch government Mark Rutte Scientists King Willem-Alexander Dutch cities Dutch economy Dutch provinces Tjeerd de Zwan Dutch economy Dutch autorities Dutch authorities Frans Timmermans Artists Diplomats Mark Rutte Dutch cities
The Netherlands The Netherlands Society Dutch government Artists Queen Beatrix Royal Dutch Shell Society Heineken Diplomats VOC Geert Wilders Dutch economy King Willem-Alexander Medical doctors Dutch government Diplomats Huseyin Sen DAF Ali Akgun 0 10002000300040005000 0 500 1000150020002500
positive no clear tone negative
Basis: 126,389 statements about the Netherlands or Dutch protagonists in 51 international opinion-leading print media 6 Visual arts dominate the image in Europe Culture: Main genres in international media, 2012-2014
Media coverage of cultural issues flood that country with books in reflects different tastes. As advance of the prestigious literature tops the media agenda Frankfurt book fair in 2016 is in Germany, the Dutch plan to promising.
Volume and tone of coverage of cultural issues, 2012-2014: Top genres in country comparison
Literature Film Visual arts Culture in general Music Literature Theatre Visual arts Exhibitions Music Exhibitions Film Theatre Culture in general
Culture in general Visual arts Exhibitions Music Visual arts Exhibitions Music Film Architecture Literature Photography Culture in general Literature Theatre Film
Music Exhibitions Culture in general Visual arts Exhibitions Music Visual arts Film Film Culture in general Theatre Literature Literature Theatre
0 500 1000 1500 2000 2500 0 50 100 150
positive no clear tone negative
Basis: 126,389 statements about the Netherlands or Dutch protagonists in 51 international opinion-leading print media 7 Culture with strong positive impact on the media Culture: Main protagonists in international media, 2012-2014
The old masters of the Dutch Germany and the U.S. golden century still con-tribute Rembrandt is the artist with the strongly to the positive perception strongest presence over all of the Netherlands – especially in media markets.
Volume and tone of coverage of cultural issues, 2012-2014: Top protagonists in country comparison
Leon de Winter Diplomats The Netherlands Gerard Steeghs The Netherlands Artists Dutch government Rembrandt St. Museum Amsterdam Herman Koch Prince Claus Fund Anne Frank Arnaud van Doorn J.J. Voskuil Men Dutch cities Schools Margriet de Moor CBS Herman van Veen Students Artists The Netherlands The Netherlands Artists Mara Sophie Vincent van Gogh Dutch government Louis Andriessen Peter Willemse Dutch provinces Jan P. van Opheusden Jozef van Wissem Erasmus Huis Rembrandt Students Jan Vermeer Universities Designers Viktor Horsting Tjeerd de Zwaan Eijk van Otterloo The Netherlands Artists Artists The Netherlands Bernard Heesen Musicians Rembrandt Society Diplomats Rem Koolhaas Dutch cities Diederick Kraaijeveld Rembrandt Huseyin Sen Medical doctors St. Museum Schiedam Diplomats Concertgebouw Orch. Florentijn Hofman Islamic Univ. … Concertgebouw Orch. Bart Jansen 0 200 400 600 0 100 200 300 400
positive no clear tone negative
Basis: 126,389 statements about the Netherlands or Dutch protagonists in 51 international opinion-leading print media 8 Creative industries prominent in mature markets Creative industries: Topics in international media, 2012-2014
Coverage of creative industries Germany shines a spotlight on comes with a promise: Many the challenges of globalization. stories focus on the quality of the Key value drivers, like R&D, do products. In-depth reporting in not figure prominently.
Volume and tone of coverage of creative industries, 2012-2014: Top issues in country comparison
Company structure Hiring Products Energie-efficient houses Results Products product strategy Image/scandals Turnover Subsidies Demand Cooperation Divestments Number of staff Cost management Regulation: governance Client relations Existing holdings Locational policy Management staff Products Market position Client relations Economic conditions Locational policy Client relations Production product strategy Product strategy Principal office Principal office Sales Prices Share Price Costs War crimes Board members Turnover Cooperation Products Products R&D/innovation Investments History Export Events Results Market position Retail sales Turnover Turnover Tourism Digital infrastructure Sponsoring Competition Sales 0 100 200 300 400 0 5 10 15
positive no clear tone negative
Basis: 126,389 statements about the Netherlands or Dutch protagonists in 51 international opinion-leading print media 9 Philips dominates in three markets Creative industries: Main protagonists, 2012-2014
The creative industries do not be increasingly under stress by figure prominently in the news. German media. Reporting in the Philips – the long-time champion of other media markets is rather the Dutch IT industry is reported to erratic.
Volume and tone of coverage of creative industries, 2012-2014: Top protagonists in country comparison
Philips IT industry Stage Entertainment tomtom Entertainment industry ASML NXP Semiconductors KEMA Royal Imtech Philips Decos Ixquick De Persgroep Philips Lighting Blendle Educational industry
Vlisco Media industry Philips Lumileds Operafront Philips Philips Game Oven Bolefloor NRC Media N.n. textile company ID&T Media industry Stage Entertainment MUD Jeans
Endemol Philips Lighting Ricoh Lely tomtom Ani Ani Beachwear MICE a. Business Travel G-Star Raw Philips Nieuwe Heren Vlisco Dulux Reed Elsevier APG SGA IT industry Entertainment industry 0 500 1000 1500 2000 0 10 20 30
positive no clear tone negative
Basis: 126,389 statements about the Netherlands or Dutch protagonists in 51 international opinion-leading print media 10 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
¨ Germany 21
¨ Indonesia 35
¨ South Africa 44
¨ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
11 Coverage increased as political unrest subsided The Netherlands in Egypt 2012-2014: Statement analysis
Volume / tone of coverage of the Netherlands, Egyptian media, 2012-14 For the three years Media Te n o r has analyzed 1,158 news stories in seven Egyptian opinion- leading print media. These comprise 15,747 statements about Dutch protagonists or the Netherlands. Overall coverage has increased significantly since 2012. positive no clear tone negative Monthly coverage of the Netherlands, Egyptian media, 2012-2014
2000 Print coverage recorded a peak Inauguration of King Fuad Neg m Willem-Alexander in July 2014 – thanks to a 1500 National tour Ambassador Rotterdam number of diplomatic, literature bike tour Cyber NL call for support risks Bird 1000 for Egyptian economy Suez canal flu and international activities of / bicycles corridor the Dutch government. In 500 November 2014 Egyptian media focused on the co-operation 0 between the countries on water-resource management. Number of statements Tone of overage of the Netherlands in Egyptian media, 2012-2014 100% Over the 3 year period coverage 80% was widely balanced with 10% of negative statements and 7% of 60% positive statements, the balance 40% being either neutral or 20% ambivalent. Since October 2014 0% the tone has improved consistently, mainly based on cultural and technology issues.
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 12 Youm7 leads in terms of volume The Netherlands in Egyptian media 2012-2014: Statement analysis
Volume of coverage of the Netherlands in Egyptian media, 2012-2014 The majority of Egyptian media showed only a limited interest in the Netherlands and the activities of Dutch protagonists. Youm7 stands out among the analyzed media. Al Dostor, an independent paper, reported as well on a relatively strong level about the Netherlands. Number of statements Tone of coverage of the Netherlands in Egyptian media, 2012-2014 Youm7 and Al Dostor, the media that reported most intensively about the Netherlands, tended to paint a more critical picture. Al Ahram, which is a quasi-official source, was most positive – possibly reflecting the intentions of the government. positive no clear tone negative Volume / tone of coverage of the Netherlands in Egyptian media, 2012-2014
Youm7 Youm7 Youm7
Al Ahram Watani Al Dostor
Watani Al Gomhuriah Watani
Al Wafd Al Ahram Al Ahram
Al Gomhuriah Al Wafd Al Wafd
Al Dostor 2012 Al Dostor 2013 Arab Finance 2014 Arab Finance Arab Finance Al Gomhuriah
0 2500 5000 0 2500 5000 0 2500 5000
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 13 Cultural issues became more important Topic structure of the Netherlands in Egypt: Statement analysis
Topic structure of the Netherlands in Egyptian media, 2012 Foreign policy, party politics and economy shaped the perception of the Netherlands in 2012 – with on overall quite positive tonality. Cultural issues did not figure as prominently as in other 2012 countries. Geert Wilders’ anti- Islamic propaganda was noted critically. positive no clear tone negative Topic structure of the Netherlands in Egyptian media, 2013
Foreign policy The topic structure was quite Crime/security balanced in 2013 with a higher Society visibility of cultural issues Personality compared to the previous year. Domestic policy Image/scandals Egyptian media focused more International economy strongly on crime in the Culture 2013 Netherlands, like, e.g., do- International conflicts 2013 Transport/Traffic mestic violence and sexual 0 200 400 600 800 harassment.
Topic structure of the Netherlands in Egyptian media, 2014 Foreign policy In 2014 diplomatic relations Image/scandals between the countries played Crime/security International conflicts the biggest role in the news Accidents about the Netherlands. Egyptian Diseases/health media reported intensively Personality Transport/Traffic about Dutch initiatives like, International economy 2014 e.g., Orange Bike Day and joint Culture water resource management 0 200 400 600 800 projects with Egypt.
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 14 Dutch diplomats in the spotlight Top Dutch protagonists in Egyptian media: Statement analysis
Top protagonists of the Netherlands in Egyptian media, 2012
Dutch government Uri Rosenthal Diplomats figured prominently The Netherlands in coverage of Egyptian media. Diplomats Mark Rutte Ambassador Gerard Steeghs, for Queen Beatrix Gerard Steeghs instance, was covered almost as Prince Johan Friso Dutch economy intensively as Queen Beatrix. Geert Wilders Dutch authorities The accident of Prince Johan Frans Timmermans Royal Dutch Shell 2012 Friso made as well headlines in Scientists PVV Egypt. Business played a minor 0 200 400 600 800 role. positive no clear tone negative Top protagonists of the Netherlands in Egyptian media, 2013
Dutch government The media covered the The Netherlands Diplomats accession of King Willem- Gerard Steeghs King Willem-Alexander Alexander and the reign of his Frans Timmermans Dutch economy mother in a rather neutral way. Dutch authorities Queen Beatrix Egyptian media focused more on Dutch Coptic Association the Dutch economy, painting a Mark Rutte Dutch cities rather ambivalent picture and Queen Maxima 2013 Police force highlighting the a downturn in Companies the economic cycle. 0 200 400 600 800 Top protagonists of the Netherlands in Egyptian media, 2014 Dutch government Gerard Steeghs Whereas the country faced some The Netherlands Diplomats negativity due to the bird flu, Dutch authorities Mark Rutte coverage of the Dutch govern- Frans Timmermans Uri Rosenthal ment remained on balance Geert Wilders positive on account of its Dutch economy Companies economic, cultural and environ- Dutch provinces Dutch Coptic Association 2014 mental activities. Geert Wilders King Willem-Alexander Dutch cities continued to draw significant 0 200 400 600 800 criticism.
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 15 Culture plays a minor role in Egyptian media Special topics in Egyptian media 2012-2014: Salience & tone of coverage
Salience of special issues in Egyptian media, 2012-2014
Peace & Justice / Cultural issues stood in the Rule of Law shadow of political and Economy economic affairs. This is quite in Culture line with the much lower level
Water/climate/energy of cultural activities organized by Dutch organizations in Egypt, Europe especially as the number of Creative industries events declined notably from 0% 3% 6% 9% 12% 15% 2012 to 2014. Share of statements Tone of coverage of special issues in Egyptian media, 2012-2014 Peace & Justice / Culture and water/climate Rule of Law coverage was the most positive Economy and accounts for more than half Culture of all positive statements. Water/climate/energy Coverage of peace issues was
Europe rather negative, among others due to the controversy about Creative industries “Zwarte Piet” Netherlands’ 0% 20% 40% 60% 80% 100% policy on asylum. positive no clear tone negative Volume / tone of coverage of the Netherlands in Egypt, 2012-2014
16% 2012 2013 2014 12%
8%
4%
0% Peace & Justice / Economy Culture Water / climate / Europe Creative Rule of Law energy industries
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 16 Turkish media emphasize the political dimension Cultural issues in Egyptian media: Statement analysis
Monthly coverage of cultural issues in Egyptian media, 2012-2014
150 Fuad Neg m National tour Overall coverage on cultural Amsterdam 120 issues was positive for the whole Women’s Reopening of film festival analyzed period. Ton al i t y 90 Rijksmuseum improved notably towards the 60 end of 2014, as the media focused more on cultural 30 experiences in the Netherlands, 0 like, e.g., a “national” tour through the Stedelijk Museum. positive no clear tone negative Cultural issues: Tone of coverage of topics in Egyptian media, 2012-2014
Education Tu rk i s h media showed a strong Culture/cultural policy Film interest in education issues, other aspects even on mundane subjects as Literature Visual arts the ban on shorts for women in Music Exhibitions a Dutch school. Visual arts Internet played a less prominent role as School system Architecture in other countries, while the Teachers Parental controls Netherlands Film Festival Heritage attracted positive coverage. 0 50 100 150 200 Cultural issues: Top protagonists in Egyptian media, 2012-2014 Diplomats Gerard Steeghs Egyptian media emphasized the Netherlands Dutch government political implications of cultural Stedelijk Museum Prince Claus Fund co-operation and covered the Arnaud van Doorn Men Dutch government and its di- Artists Schools plomats prominently in this CBS Students context. The Prince Claus Fund Dutch authorities was covered prominently in Dutch provinces Women connection with the late poet 0 50 100 150 Ahmed Fouad Negm.
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 17 Creative industries barely visible in Egypt Creative industries in Egyptian media: Statement analysis
Monthly coverage of creative industries in Egyptian media, 2012-2014 12 High demand for Dutch business in general played 10 “IT staff” in the a minor role in Egyptian news- Benefiting from Netherlands 8 Dutch experience papers. Companies from the in the efficient 6 use of energy creative sector were accordingly mentioned only marginally. 4 Some stories put the sector of 2 creative industries in an overall 0 gloomy context of unem- ployment in the Netherlands. positive no clear tone negative Creative industries: Topic structure in Egyptian media, 2012-2014 Hiring The negative tone of the few Energie-efficient houses reports underlines the risk Products entailed by low visibility. While
Image/scandals media in other countries highlighted the technical Subsidies expertise of the Dutch creative Cooperation industries and the quality of the Number of staff products, these aspects played Regulation on governance no role in Egyptian media. 0 2 4 6 8 10 12 Creative industries: Top protagonists in Egyptian media, 2012-2014
IT industry The big names of the Dutch IT Entertainment industry and media industry were barely noted in Egyptian papers and KEMA thus could not contribute to the Philips favorable perception of the De Persgroep Netherlands. Wat ani explored Education industry how Egypt might profit from Media industry Dutch expertise in energy
0 5 10 15 saving.
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 18 Peace and law increasingly negative Peace and Law in Egyptian media: Statement analysis
Monthly coverage of Peace & Justice issues in Egyptian media, 2012-2014 350 Dutch ambassador on Egyptian media have focused 280 co-operation, river Ambassador transport, Suez canal gives increasingly on the international corridor, Fuad Neg m interview to / support for Arab Al Ahram risks for the Netherlands. Dutch 210 spring countries, Syria crisis involvement in peacekeeping, 140 like for instance in February 2014 in Mali, generated much 70 coverage in Egypt. The shooting 0 down of flight MH 17 on the other hand, was less prominent. positive no clear tone negative Peace & Justice: Tone of coverage of topics in Egypt, 2012-2014
Peacekeeping The whole range of peace and Religious terrorism Int. Terrorism law issues was associated with Defence unfavorable connotations. Apart Asylum Political unrest from the international crises, Domestic security International conflicts Egyptian media continued to Middle East conflict Racism criticize Dutch asylum policies War crimes Hate crime and the xenophobic propaganda Civil war of Geert Wilders. The Srebre- Terrorism Social unrest nica verdict was noted as well. 0 100 200 Peace & Justice : Top protagonists in Egyptian media, 2012-2014 Dutch government Uri Rosenthal Dutch diplomats, both active Frans Timmermans Netherlands and retired were quoted Mark Rutte Diplomats prominently on world affairs – Police force Dutch authorities helping to balance the unfa- Ministry of Defense Dutch Coptic Association vorable global trends with Bahaa Ramzy Geert Wilders neutral comment. Egyptian Attorneys Gerard Steeghs media did not criticize the Military Parliament Dutch government and its 0 100 200 300 400 representatives openly.
Basis: 15,747 statements about the Netherlands and Dutch protagonists in 7 opinion-leading Egyptian print media 19 20 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
¨ Indonesia 35
¨ South Africa 44
¨ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
21 Government crisis drove awareness in 2012 The Netherlands in German TV news 2012-2014: report analysis
Volume and tone of coverage of the Netherlands, German TV, 2012-2014 600 German TV news reports more 500 intensively on foreign countries 400 than the news from the U.S. or South Africa. However, ARD and 300 ZDF TV news do not report 200 about the Netherlands in an 100 ongoing way. Classical factors, 0 like conflict, shape the news 2012 2013 2014 selection. positive no clear tone negative Monthly coverage of the Netherlands, German TV, 2012-2014 140 A few events stand out in the 120 Awareness media image of the Netherlands threshold 100 on German screens: the 80 breakdown of the government 60 and elections in 2012, the 40 inauguration of King Willem- 20 Alexander in 2013 and the 0 shooting down of flight MH17 in July 2014.
Coverage of the Netherlands in German TV news, 2012-2014
ARD Tagesthemen The later news programs from the public broadcasters report ZDF heute journal more intensively than the prime-time news programs. This ZDF heute is another indicator that events in the Netherlands have not ARD Tagesschau been deemed as newsworthy as developments in other 0 100 200 300 400 countries.
Basis: 115,302 / 122,559 / 133,404 reports about protagonists, 556 / 338 / 332 reports in stories about the Netherlands 22 in ARD Tagesschau and Tagesthemen, ZDF heute and heute journal Cultural proximity is no guarantee for reporting Visibility of the Netherlands: report analysis
Volume and tone of coverage on foreign countries on German TV, 2012
Syria 44% of all reports about Greece U.S. Egypt protagonists in foreign news has France Spain been negative on German TV Italy U.K. news over the course of the Russia Awareness Afghanistan China threshold three years from 2012-2014, Ukraine Iran either with explicit criticism or Palestine Turkey 2012 by describing unfavorable … Netherlands circumstances, like, for 0 5000 10000 15000 20000 example, unemployment. positive no clear tone negative Volume and tone of coverage on foreign countries on German TV, 2013
U.S. Syria While bad news usually receives Egypt Italy Russia media traction, good news Turkey Cyprus needs to be generated. The bulk France U.K. Ukraine of good news has been related Mali China to sports – but limited to a Greece Spain German perspective. TV news Afghanistan Iran 2013 … reported even more positively Netherlands on cultural issues, but these 0 5000 10000 15000 20000 played a limited role.
Volume and tone of coverage on foreign countries on German TV, 2014 Ukraine Iraq Coverage of the Netherlands on U.S. Russia German TV has been on balance Syria Palestine France more negative in two out of Turkey Brazil three years. Even in 2013, when China Afghanistan the succession of King Willem- Italy U.K. Israel Alexander led to a surplus of Spain 2014 … positive reporting, the Netherlands Netherlands trailed Austria and 0 5000 10000 15000 20000 Sweden in terms of tonality.
Basis: 64,491 / 68,354 / 86,492 reports about protagonists in foreign news stories 23 in ARD Tagesschau and Tagesthemen, ZDF heute and heute journal- Netherlands profits from new monarch Comparison of tone of coverage of the Netherlands on German TV
Tone of coverage on foreign countries in German TV news, 2012
Italy A comparison of the Nether- lands with other European Netherlands countries shows the limits of a
Belgium theory that traces the news selection to local and cultural Sweden proximity. Italy consistently 2012 receives much more coverage Denmark than other countries that are 0 1000 2000 3000 direct neighbors of Germany. positive no clear tone negative Tone of coverage on foreign countries in German TV news, 2013 Italy The Netherlands fares quite well with regards to awareness com- Sweden pared to Denmark or Belgium, Netherlands but coverage decreased in 2013. Sweden profited from the Belgium 2013 Eurovision Song Contest in Denmark Malmö, whereas reporting about the 2014 ESC in Copenhagen 0 1000 2000 3000 focused on the Austrian winner.
Tone of coverage on foreign countries in German TV news, 2014 Italy Political scandals, organized crime, the Costa Concordia Belgium shipwreck, natural disasters and Netherlands the first waves of the refugee crisis: all these issues contribute Sweden 2014 to a markedly negative media Denmark image of Italy. The election of Matteo Renzi in 2014 led to a 0 1000 2000 3000 limited improvement.
Basis: 64,491 / 68,354 / 86,492 reports about protagonists in foreign news stories 24 in ARD Tagesschau and Tagesthemen, ZDF heute and heute journal- ICC court shines a spotlight on the Hague Topics of the Netherlands on German TV: report analysis
Topics of the Netherlands on German TV news, 2012
Int. criminal justice The work of the International Gov. Resignation Criminal Court in the Hague Election results Budget contributes strongly to the Violent crime perception of the Netherlands Winter sports as a champion of international Domestic policy National elections political co-operation – although Party coalitions 2012 it is not a Dutch institution. Motor sports German TV reported intensively 0% 5% 10% 15% on the political crisis in 2012. positive no clear tone negative Topics of the Netherlands on German TV news, 2013 Inauguruation of king Int. criminal justice German TV caters to the Resignation of queen fondness of Germans for Society, other monarchs – but this primarily Position in the party benefits the U.K. Although Personality Medical malpractice reporting on the Dutch royals Visual arts was very positive, there always Court cases 2013 remains some scope for Music negativity, like, e.g., the 0% 5% 10% 15% criticism of the “Koningslied”.
Topics of the Netherlands on German TV news, 2014 European elections Water sports Sports news is generally positive Funerals – as it focuses on the winners. Accidents Thus German reporting about Int. criminal justice the wo rld rowing championships Traffic accidents Foreign policy in Amsterdam hailed German Society 2014 winners. Its impact on the Diseases positive perception of the Law suits Netherlands is limited – but 0% 5% 10% 15% contributes to visibility.
Basis: 556 / 338 / 332 reports about protagonists in reports about the Netherlands 25 in ARD Tagesschau and Tagesthemen, ZDF heute and heute journal Netherlands with a sustained visibility in Germany The Netherlands in German media 2012-2014: statement analysis
Volume / tone of coverage on the Netherlands, German media, 2012-2014 35000 German print media report far 30000 more intensively about the 25000 Netherlands than papers from 20000 other countries. There is an 15000 ongoing presence of the country 10000 and Dutch people in German 5000 media: Media Te n o r has 0 analyzed 5,236 news stories 2012 2013 2014 with 74,707 statements. positive no clear tone negative Monthly coverage on the Netherlands, German media, 2012-2014 6000 Death of Johan With few exceptions there has Friso / Dutch 5000 Inauguration of King MH17 Willem-Alexander interest in German been a strong basic visibility of grid 4000 about 2,000 statements per 3000 month in Germany. Two events 2000 stand out: the inauguration of 1000 King Willem-Alexander in 2013, which generated much 0 background reporting, and the MH17 catastrophe. Number of statements Tone of overage on the Netherlands in German media, 2012-2014 100% Higher volumes go hand in hand 80% with a much more balanced, 60% and consistent, tone of reporting. October 2012 stands 40% out with reporting about the art 20% theft at Kunsthal Rotterdam and the role of FARC guerilla fighter 0% Tan j a Nijmeijer in Colombian peace talks.
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 26 FAZ is the leading channel The Netherlands in German media 2012-2014: statement analysis
Volume of coverage on the Netherlands in German media, 2012-2014
FAZ FAZ, the leading conservative Welt national daily in Germany with a Stuttgarter Zeitung Handelsblatt strong feuilleton leads in terms Süddeutsche Zeitung of volume. Coverage in Spiegel Handelsblatt – Germany’s lea- Zeit ding paper for a business Focus Bild-Zeitung audience – reported far less Rheinische Post intensively, which is mainly due 0 5000 10000150002000025000 to the lack of an arts section. Number of statements Tone of coverage on the Netherlands in German media, 2012-2014 FAZ Welt Differences are limited and Stuttgarter Zeitung reflect mainly the differences Handelsblatt between general interest and Süddeutsche Zeitung business papers as well as bet- Spiegel Zeit ween national and local news- Focus papers. Local papers Stuttgarter Bild-Zeitung Zeitung and Rheinische Post Rheinische Post were only slightly more positive 0% 20% 40% 60% 80% 100% than the national press. positive no clear tone negative Volume / tone of coverage on the Netherlands, German media, 2012-2014
Stuttgarter Zeitung FAZ FAZ Welt Welt Welt Stuttgarter Zeitung Handelsblatt Süddeutsche Ztg. Handelsblatt Stuttgarter Zeitung Spiegel Zeit Süddeutsche Ztg. Bild-Zeitung Zeit Spiegel Focus Spiegel
Focus Zeit Focus 2012 Süddeutsche Ztg. 2013 Bild-Zeitung 2014 Bild-Zeitung Rheinische Post Rheinische Post
0 50001000015000 0 50001000015000 0 50001000015000
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 27 Culture is prominent – but not dominant Topic structure of the Netherlands in German media: statement analysis
Topic st ruct ure of the Netherlands in German media, 2012 Culture Cultural topics are the single Personality most important positive aspect Society in general Party politics in the media coverage on the Strategy (Companies) Netherlands and of Dutch Terrorism/security protagonists in German media. EU Technology & science But German newspapers have as Budget 2012 well a close interest in Dutch Image/scandals domestic politics and social 0 2000 4000 6000 trends. positive no clear tone negative Topic st ruct ure of the Netherlands in German media, 2013 Personality Culture The personalities of political Strategy (Companies) leaders and artists play a large Society in general role in German media, while Finance (Companies) there is no consistent focus on Image/scandals Terrorism/security Dutch business. Dutch foreign Foreign policy policy played a minor role Sales 2013 despite the alignment of Domestic policy German and Dutch interests in 0 2000 4000 6000 the European financial crisis.
Topic st ruct ure of the Netherlands in German media, 2014 Personality Culture The impact of the MH17 cata- Strategy (Companies) strophe contributed strongly to Finance (Companies) more negative coverage of the Society in general Netherlands in 2014 – while Accidents Sales Handelsblatt reported inten- Technology & science 2014 sively about the growing diffi- Image/scandals culties at Philips. Science and Terrorism/security technology contribute as well to 0 2000 4000 6000 a diverse image of the country.
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media (As the volume of coded statements exceeds the agreed amount by more than 100% 28 sports sections have been excluded and sports news have been analyzed for the general news sections only) Euro Group leader makes headlines Top protagonists of the Netherlands in Germany: statement analysis
Top protagonists of the Netherlands in German media, 2012
The Netherlands Leon de Winter is the most Dutch government Mark Rutte visible Dutch artist in German Geert Wilders Margriet de Moor media, but this is more due to Dutch economy Dutch fathers his controversial views on Islam Peter Terium Emile Roemer and the fight against terrorism. Philips Dutch cities De Winter has strong connec- Leon de Winter Tanja Nijmeijer 2012 tions to opinion-leading German Dutch society Tennet media and uses especially 0 500 1000 1500 2000 Spiegel for interviews. positive no clear tone negative Top protagonists of the Netherlands in German media, 2013 The Netherlands Jeroen Dijsselbloem Jeroen Dijsselbloem became King Willem-Alexander Queen Maxima much more visible in the Dutch government Philips context of the European Dutch economy KPN financial crisis than Prime Queen Beatrix De Volkskrant Minister Rutte, who did not even Rijksmuseum Royal Dutch Shell feature among the most pro- Leon de Winter 2013 Dutch provinces minent individuals. Queen Maxi- Peter Terium ma was nearly as visible as King 0 500 1000 1500 2000 Willem-Alexander in 2013.
Top protagonists of the Netherlands in German media, 2014 The Netherlands Philips Geert Wilders resurfaced in Jeroen Dijsselbloem Neelie Kroes German media, even though his Accident victims Dutch government political clout declined at home. Geert Wilders Leon de Winter With xenophobia on the rise in Mark Rutte De Volkskrant Eastern Germany, links to right- De Telegraaf Frans Timmermans wing politicians in European Peter Terium 2014 Dutch cities neighbor countries has been Royal Dutch Shell intensively analyzed by German 0 500 1000 1500 2000 media.
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 29 Environment of limited interest for Germans Special issues in German media 2012-2014: Salience / tone of coverage
Salience of special issues in German media, 2012-2014
Culture Culture and economy dominate
Economy the perception of the Nether- lands in German print media. Europe Despite Germany’s preoccu- Peace & Justice/ Rule of Law pation with climate protection Creative industries and environmental issues and the alignment of interests in this Water/climate/energy field, water and climate issues 0% 5% 10% 15% played a marginal role. Share of all statements Tone of coverage on special issues in German media, 2012-2014 Culture Economic coverage in Germany Economy has been characterized by
Europe alarmism over the period 2012 Peace & Justice/ to 2014, widely ignoring the Rule of Law positive developments. Bad Creative industries news from the Netherlands has
Water/climate/energy been highlighted to support these views. The budget crisis in 0% 20% 40% 60% 80% 100% 2012 was prominent as well. positive no clear tone negative Volume / tone of coverage of the Netherlands, German media, 2012-2014 15% 2012 2013 2014 10%
5%
0% Culture Economy Water/climate/ Peace & Justice/ Europe Creative energy Rule of Law industries
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 30 Literature ranks first - visual arts most positive Cultural issues in German media: statement analysis
Monthly coverage on cultural issues in German media, 2012-2014 No sing le event / 600 Anton Corbijn in Anne Frank / Spiegel Hermann van Dutch culture and Dutch artists Veen 500 No sing le event / are permanently in the news in Süddeutsche 400 about Rotterdam Germany. Peak events, like, 300 e.g., the re-opening of the 200 Rijksmuseum in 2013 or the first performance of the Anne Frank 100 play in 2014, received sufficient 0 coverage in Germany to reach a wide newspaper audience. positive no clear tone negative Cultural issues: Tone of coverage on topics in German media, 2012-2014
Literature Visual arts Dutch literature, painting and Music other aspects music are strong components of Theatre Architecture cultural life in Germany, while Education Exhibitions contemporary arts, like, e.g. Photography Film design and multi-media, play a Culture in general Universities more limited role. About 44% of TV as a cultural event Cooking/Cuisine all statements on cultural issues Media, media policy refer to the Netherlands, 0 500 1000 1500 2000 another 17% focus on Germany.
Cultural issues: Top protagonists in German media, 2012-2014 Leon de Winter The Netherlands With the exception of Leon de Artists Rembrandt Winter, Rembrandt is the most Anne Frank Herman Koch visible Dutch artist in German Dutch cities Margriet de Moor media. André Rieu did not figure Rem Koolhaas Rijksmuseum among the top 15 artists in Maartje Wortel Viviane Sassen German media, which might be Maurice de Hond Vincent van Gogh due to an elitist bias in German Cees Nooteboom feuilletons or to the lack of 0 200 400 600 references to his Dutch origin.
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 31 Philips shapes the perception of business Creative industries in German media: statement analysis
Monthly coverage of creative industries in German media, 2012-2014
500 NXP hires / Philips Reporting on the creative divestment 400 Philips profit industries sector has been down dominated by the focus on 300 Philips cost- Philips. The restructuring of the cutting successful 200 company, which reached a new 100 dimension with the divestment of the LED business in 2014, has 0 led to ongoing scrutiny, especi- ally in Handelsblatt. positive no clear tone negative Creative industries: Tone of coverage on topics, German media, 2012-2014
Company structure Products Coverage focused on strategic Results Product strategy issues, although products were Sales Demand covered extensively as well. Cost management Divestments Investments and R&D, key dri- Client relations Existing holdings vers of success in creative in- Earnings forecasts Share Price dustries, do not rank among the Business situations Competition top issues in the media. HR, Locational policy notionally a Dutch strength, 0 100 200 300 400 played a minor role as well.
Creative industries: Top protagonists in German media, 2012-2014
Philips Group Stage Entertainment Philips is not only the most tomtom ASML visible company from the range NXP Semiconductors Royal Imtech of creative industries, but Decos Ixquick gained the strongest overall Philips Lighting Blendle visibility among Dutch Marlies Dekkers Endemol companies in German media. Philips GmbH CSMART Almere Most other IT or media groups Startpage gained far less awareness. 0 500 1000 1500 2000
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 32 Good news less prominent Economy in German media: statement analysis
Monthly coverage on economic issues in German media, 2012-2014 600 Government crisis Coverage of the Dutch economy 500 Klaas Knot in reflects the trends of domestic Dijsselbloem / Handelsblatt 400 Austerity budget news: whereas negative de- 300 velopments get much coverage, 200 positive trends are reported less extensively. The political impli- 100 cations of the budget strife in 0 2012 contributed to the high level of reporting. positive no clear tone negative Economic issues: Tone of coverage of topics, 2012-2014 National debt Fiscal policy Coverage in Germany focused Budget Economic growth mostly on budget policy and Infrastructure Business cycle ignored the strength of Dutch Housing market Stock market economic policy, partially Budget deficit Economic policy triggered by the EU-wide crisis. Corporate tax Regulation Only stock market news was Regulation financial ind. EURO stability fund positive – reflecting the bias Sovereign credit rating towards “winners” in routine 0 100 200 300 400 reports from the trading floors.
Economic issues: Top protagonists, 2012-2014 Dutch economy Jeroen Dijsselbloem There were no “winners” in Dutch government The Netherlands reports about the Dutch eco- Klaas Knot Mark Rutte nomy in the course of the three Neelie Kroes Geert Wilders years from 2012 to 2014. EURO Stock market Economic regions group leader Jeroen Dijssel- ING Bank Dutch provinces bloem and other political Dutch cities De Volkskrant leaders were mostly quoted in Tax authorities the news, but did not receive 0 200 400 600 800 1000 notable support from the media.
Basis: 73,503 statements about the Netherlands and Dutch protagonists in 10 opinion-leading German print media 33 34 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
þ Indonesia 35
¨ South Africa 44
¨ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
35 Dutch-Indonesian relations highlighted in the media The Netherlands in Indonesian media 2012-2014: statement analysis
Volume and tone of coverage on the Netherlands, Indonesia, 2012-2014 5000 Media Te n o r has analyzed 1,358 4000 stories in 7 Indonesian opinion- leading media. These contain 3000 7,981 statements about Dutch 2000 protagonists. Overall coverage in Indonesia is quite high, 1000 especially in 2013 due to high-
0 ranking visits and talks about 2012 2013 2014 co-operation. positive no clear tone negative Monthly coverage on the Netherlands, Indonesian media, 2012-2014
1200 Liesbeth Zegfeld Coverage peaked in the fourth Akzo Nobel portrait in Mark Rutte visit 1000 Indonesia plans to Indonesia quarter of 2013 due to the two Jakarta Post 800 Inauguration of countries’ trade agreements King Willem- Alexander 600 between the Netherlands and Indonesia. But, the massacre of 400 Srebrenica and the sexual abuse 200 scandals caused negativity in 0 September 2013.
Coverage on the Netherlands in Indonesian media, 2012-2014 Jakarta Post Jakarta Post surpasses the other Kompas newspapers in terms of volume. Bisnis Indonesia The total coverage of the six Kontan others is nearly equal with JP. Koran Tempo JP reported mainly about Jawa Pos diplomacy and economic issues but overall tone was balanced. Bali Post To n al i t y was similar in the other 0 1000 2000 3000 4000 5000 opinion-leading media.
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online 36 media Diplomacy and war crimes visible in Indonesia Topics on the Netherlands in Indonesian media: statement analysis
Topics on the Netherlands in Indonesian media, 2012 Personality Culture The work of Dutch NGOs in Warfare Indonesia as well as arms deals Crime/security gained highest coverage in 2012. Military Focus also fell on drug and war NGOs: Operations Foreign policy crimes. But diplomatic activities Society and education were praised by Budget 2012 the media. Student exchange Education programs were covered in a 0 200 400 600 consistently positive way. positive no clear tone negative Topics on the Netherlands in Indonesian media, 2013
Foreign policy Diplomacy and war crimes kept Personality attracting Indonesian media Culture International economy attention during 2013. Different Society from 2012, tonality was Warfare balanced for foreign policy. War Image/scandals crimes were retold with History Education negativity and criticism. Crime/security 2013 Personality of diplomats, artists 0 100 200 300 400 500 600 and celebrities were prominent.
Topics on the Netherlands in Indonesian media, 2014 Foreign policy Coverage of diplomatic Education activities overshadowed other Culture Personality topics in 2014 with positive International conflicts tonality. Indonesian media Image/scandals supported co-operation with the Military Strategy (NGOs) Netherlands. Only suspected Tourism terrorists caught by Dutch police Warfare 2014 and past war crimes stirred up 0 100 200 300 400 500 600 concerns and criticism.
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online media 37 Dutch diplomats and artists portrayed favorably Protagonists in the Netherlands in Indonesia: statement analysis
Top prot agonist s in the Netherlands in Indonesian media, 2012
The Netherlands With 80 per cent of coverage, the Dutch government Berthe Meijer Netherlands and its government Henk Schulte Nordholt Dutch citizens abroad featured in the media in all three Mark Rutte KLM years. Although, tonality of Dutch cities Soldiers reporting was balanced, cultural Dutch Parliament Ton Büchner and tourist activities in the Akzo Nobel Dutch authorities 2012 Netherlands were highlighted. Maria A. van Noordwijk Vereniging Martijn Dutch diplomats, artists and 0 100 200 300 400 500 scientists emerged as prominent positive no clear tone negative figures. Top prot agonist s in the Netherlands in Indonesian media, 2013
The Netherlands Indonesian media showed an Dutch government Mark Rutte interest in Dutch royal King Willem-Alexander Frans Timmermans members, diplomats, artists and Dutch economy Mara Sophie scientists in 2013 — with in- Martin van Bruinessen Liesbeth Zegveld depth reports. Prime Minister Nikolaos von Dam Diplomats Mark Rutte and EU commission Dutch cities Queen Beatrix member, Frans Timmermans, Peter Willemse 2013 several Companies were strongly covered following 0 200 400 600 800 their trips to Indonesia.
Top prot agonist s in the Netherlands in Indonesian media, 2014 The Netherlands Dutch governemnt Dutch diplomats and officials Tjeerd de Zwaan Jan P. van Opheusden were still in the top ranks in Dutch authorities Leiden University Indonesian media in 2014. Dutch economy Diplomats Universities, especially Leiden Mark Rutte Queen Maxima University, became one of the ING Bank M. Schultz van Haegen top media interests due to Military education co-operation and the Universities 2014 Extremists/terrorists introduction of Indonesian 0 200 400 600 800 studies by Dutch universities.
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online media 38 Cultural issues prominent and positive Special issues in Indonesia 2012-2014: Salience and tone of coverage
Salience of special issues in Indonesian media, 2012-2014 Cultural, economic and peace Peace & Justice/ Rule of Law issues dominated media co- Culture verage on the Netherlands for Economy the whole period of analysis.
Water/ Climate /Energy About one in three statements related to cultural or educa- Europe tional issues. European issues Creative industries and creative industries attract- 0% 20% 40% ted limited media attention. Share of all statements Tone of coverage on special issues in Indonesian media, 2012-2014 Peace & Justice/ Rule of Law Coverage on culture is widely Culture positive due to interesting
Economy events. However, coverage on peace issues was rather negative Water/climate/energy in the wake of the Middle Europe Eastern and Ukrainian crises. The
Creative industries economic situation of the Netherlands was perceived with 0% 20% 40% 60% 80% 100% some negativity due to concerns positive no clear tone negative about the impact of the crisis. Volume / tone of coverage on the Netherlands in Indonesia, 2012-2014 20% 2012 2013 2014 15%
10%
5%
0% Culture Economy Water/ Climate/ Peace & Justice/ Europe Creative Energy Rule of Law industries
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online media 39 Co-operation in higher education is most prominent Cultural issues in Indonesian media: statement analysis
Monthly coverage on cultural issues in Indonesian media, 2012-2014 Alkmaar portrait 100 in Kompas Study in NL Cultural issues garnered high and Mara Sophie 80 Peter Willemse steady coverage in the second Visit of PM Rutte half of 2013. Education co- 60 J. P. van Opheusden operation, including student 40 exchanges, was highlighted with 20 positive comments. Furthermore, art related events were regularly 0 covered in a positive manner by Indonesian media. positive no clear tone negative Cultural issues: Tone of coverage on topics in Indonesia, 2012-2014
Education Culture in general While topics such as art, music Exhibitions Cooking/Cuisine and architecture were covered other aspects Visual arts with high positivity, the media Music Architecture expressed some criticism Media Universities towards issues of child Photography Ranking of universities protection. Indonesian media Student loans Literature praised the quality of the Dutch Parental control education system and Dutch 0 100 200 300 400 universities.
Cultural issues: Top protagonists in Indonesian media, 2012-2014 The Netherlands Mara Sophie The Netherlands at large has Dutch government Peter Willemse been prominently covered in Jan P. van Opheusden Erasmus Huis relation to cultural issues. Dutch Students Universities jazz singer Mara Sophie earned Designers Tjeerd de Zwaan favor in the media; garnering a Nuffic Neso Dutch cities positive image, especially after Nat. Mus. of Ethnology Diplomats her performance in 2013. Dutch Leiden University universities maintained their 0 100 200 300 400 favorable image in the media.
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online media 40 Creative industries garner limited coverage Creative industries in Indonesian media: statement analysis
Monthly coverage on creative industries in Indonesia, 2012-2014 12 Philips LED lamps Creative industries were 10 intermittently covered, but with 8 a positive tonality. Dutch 6 electronics giant, Philips, was an 4 exception after garnering in- depth reporting. Dutch products 2 were well received when they 0 were introduced to Indonesia, especially in May 2012. positive no clear tone negative Creative industries: Tone of coverage on topics in Indonesia, 2012-2014 Locational policy The business situations and Client relations Economic conditions market positions of Dutch Management staff companies were positively Market position covered and praised by Principal office Product strategy Indonesian media and analysts. Clients Other aspects such as locational Share Price policy, product strategy, or Turnover management did not attract 0 1 2 3 4 5 major attention.
Creative industries: Top protagonists in Indonesia, 2012-2014 Coverage on Philips was Philips prominent, with a few positive comments. The company’s high quality products were described NRC Media as very popular in Asian markets such as Indonesia. NRC Media Media (industry) and the Dutch media industry were also mentioned. 0 5 10 15
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online media 41 Srebrenica and MH17 loom over the Netherlands Peace & Justice/Rule of Law in Indonesian media: statement analysis
Monthly coverage on Peace & Justice/ Rule of Law, 2012-2014 200 Law suits by Indo-Dutch Dutch apology for Peace and law issues played a descendants Srebenica / Liesbeth Zegveld more important role in 2013 in 150 Interview Henk Schulte Nordholt the wake of the increasing 100 worldwide violence. Coverage peaked in September 2013 after 50 Dutch peacekeepers were accused of failing to prevent the 0 massacre of Srebrenica.
positive no clear tone negative Peace & Justice/Rule of Law : Tone of coverage on topics, 2012-2014
War crimes Coverage on the Netherlands Armament/Procurement Defence policy/ military emphasized the negative side of International conflicts War in general events relating to peace and International terrorism Military foreign intervention justice issues. The MH17 Court cases Ag g ression catastrophe and a court case Civilian casualties Peacekeeping/Humanitarian … against the Dutch government, in Justice, other connection with the deaths of Racist crime, hate crime Domestic sec urity 300 people in Srebrenica, were Fundamental rights/ Human rights the primary drivers of negativity. 0 100 200 300
Peace & Justice/Rule of Law : Top protagonists, 2012-2014
Dutc h Government Due to the two appalling cases of The Netherlands Military MH17 and Srebrenica, the Army individuals Army Netherlands, Dutch government Henk Schulte Nordholt Liesbeth Zegveld and military became top Jeanine Hennis-Plasschaert Parliament protagonists in terms of De Volkskrant Local communities negativity and criticism. Diplomats Mark Rutte Meanwhile, Prime Minister Mark Officials Extremists/terrorists Rutte and other diplomats made 0 100 200 300 efforts in peacekeeping activities.
Basis: 7,981 statements about the Netherlands and Dutch protagonists in 7 Indonesian opinion-leading print and online media 42 43 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
þ Indonesia 35
þ South Africa 44
¨ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
44 Little coverage besides sports events The Netherlands in Z.A. TV news 2012-2014: Report analysis
Volume and tone of coverage of the Netherlands, Z.A. TV, 2012-2014 80 The volume of TV coverage of the Netherlands has been quite 60 stable on Z.A. TV over the years, but was too low in most 40 months to register with the wider audience. Ton al i t y 20 improved significantly after
0 2012 and reached a record high 2012 2013 2014 in 2014 – mostly due to sports. positive no clear tone negative Monthly coverage of the Netherlands, Z.A. TV, 2012-2014 30 Awareness Coverage of the Netherlands 25 threshold remained below the threshold of 20 awareness most of the time. 15 The exceptions are mostly big 10 sports events, like, e.g., the 5 world rowing championships and the cricket match with South 0 Africa in 2013 or the hockey world cup 2014 in the Hague.
Coverage of the Netherlands in Z.A. TV news, 2012-2014 SABC 3 News @ 18h30 The national English-language program of the national Afrikaans News (SABC2) broadcaster SABC reported most E-TV News intensively about the Nether- lands, while the Afrikaans news Sotho News program, which is the same Zulu/Xhosa News length, did report less intensively on the same level as 0 20 40 60 80 the private E-TV station.
Basis: 26,054 / 105,812 / 94,832 reports about protagonists, 28 / 76 / 76 reports in stories about the Netherlands 45 in SABC 3 News @ 18h30, Afrikaans News (SABC2), E-TV News, Sotho News, Zulu/Xhosa News Netherlands loses clout in South Africa Visibility of the Netherlands: Number of reports on Z.A. TV
Volume and tone of coverage of foreign countries on Z.A. TV, 2012
U.K. The Netherlands did not feature U.S. Australia New Zealand very prominently in South Syria China African news as might have been France Awareness India expected considering the Egypt threshold Zimbabwe Sri Lanka historical connection between Spain Italy the Netherlands and South Kenya Nigeria 2012 Africa. ZA TV focuses mainly on … Netherlands the U.K. and the U.S. in foreign 0 1000 2000 3000 news. positive no clear tone negative Volume and tone of coverage of foreign countries on Z.A. TV, 2013 U.S. Zimbabwe Next to the U.K. France was the U.K. Kenya only West European country that Syria Egypt featured among the top ten Australia France locations in ZA TV news, while UAE DC Congo China most other countries in the Russia CAR region were covered only inter- India 2013 … mittently. The Netherlands Netherlands remained below the awareness 0 1000 2000 3000 threshold for the entire period.
Volume and tone of coverage of foreign countries on Z.A. TV, 2014 U.K. U.S. Coverage of the Netherland was Australia Nigeria almost balanced in 2013 – quite Brazil Palestine Lesotho in line with the image of other Ukraine China West European and Scandinavian New Zealand France countries. Most nations are not Zimbabwe Bangladesh covered systematically on South Kenya 2014 Jemen African TV and thus are always Netherlands at risk from the impact of freak 0 1000 2000 3000 events.
Basis: 6,252 / 26,823 / 25,250 reports about protagonists in foreign news stories 46 in SABC 3 News @ 18h30, Afrikaans News (SABC2), E-TV News, Sotho News, Zulu/Xhosa News ZA TV positive on European countries in 2012 Tone of coverage of the Netherlands on Z.A. TV in comparison
Tone of coverage on foreign countries in Z.A. TV news, 2012
Italy On a low level of reporting, the topic structure becomes erratic, Netherlands as TV news tends to focus on
Belgium crime and accidents even in those countries that do not rank Sweden among the war zones of the 2012 world. The negative coverage in Denmark 2012 related to the ICC, not to 0 50 100 150 200 250 300 350 Dutch protagonists. positive no clear tone negative Tone of coverage on foreign countries in Z.A. TV news, 2013 Italy Belgium vied with the Nether- lands for visibility. It benefited Netherlands to some extent from the fact Belgium that many EU institutions are based in the country. This effect Sweden 2013 became stronger in 2014, when Denmark European institutions became more prominent in the wake of 0 50 100 150 200 250 300 350 the Ukraine crisis.
Tone of coverage on foreign countries in Z.A. TV news, 2014 Italy Italy has been covered more positively in 2014 than before – Belgium mostly on account of sports Netherlands news. Reporting about the Netherlands included very little Sweden 2014 of the shooting down of flight Denmark MH17 as ZA TV showed only limited interest in the whole 0 50 100 150 200 250 300 350 Ukraine crisis.
Basis: 6,252 / 26,823 / 25,250 reports about protagonists in foreign news stories 47 in SABC 3 News @ 18h30, Afrikaans News (SABC2), E-TV News, Sotho News, Zulu/Xhosa News Sports and crime are key image drivers Topics of the Netherlands on Z.A. TV: Report analysis
Topics of the Netherlands in Z.A. TV news, 2012
Int. Criminal justice The case against Joseph Kony, Motor sports the former leader of the “Lord’s Diplomacy Violent crime Resistance Army” that was other crimes promoted through a viral video NGOs: Management especially in African countries, Companies: HR Divorces shone a negative spotlight on Diseases 2012 the work of the International Weather Criminal Court. There were al- 0% 20% 40% 60% 80% most no positive stories in 2012. positive no clear tone negative Topics of the Netherlands in Z.A. TV news, 2013 Water sports Int. Criminal justice Reporting on the International Court cases Criminal Court continued on a Cricket critical note in 2013 and UEFA cup became more balanced only in Companies: Court cases Drug policy 2014. These reports tend to Illegal weapons underscore the role of the Celebrities 2013 Netherlands as a major player Domestic policy with regard to Peace / Rule of 0% 20% 40% 60% 80% Law despite the critical tone.
Topics of the Netherlands in Z.A. TV news, 2014 Hockey Court cases In 2014 reporting focused as Water sports strongly on a variety of sports Int. Criminal justice events as in previous years. Soccer in general Dutch policy and Dutch culture Soccer: other leagues Zoo stories do not play a notable role on War victims 2014 South African TV and therefore Private living conditions hardly facilitate Dutch public Golf diplomacy and international 0% 20% 40% 60% 80% cultural policy.
Basis: 28 / 76 / 76 reports about protagonists in reports about the Netherlands 48 in SABC 3 News @ 18h30, Afrikaans News (SABC2), E-TV News, Sotho News, Zulu/Xhosa News Dutch image improves after 2012 The Netherlands in Z.A. media 2012-2014: Statement analysis
Volume / tone of coverage of the Netherlands, Z.A. media, 2012-2014 2000 South African media have reported about the Netherlands 1500 on an ongoing basis. While a focus on crime led to a surplus 1000 of critical reporting in 2012, a change of focus in the later 500 years led to a marked change in
0 tonality, as the volume of 2012 2013 2014 coverage on culture showed a positive no clear tone negative notable improvement. Monthly coverage on the Netherlands, Z.A. media, 2012-2014 300 Heineken bid for No sing le event / MH 17 / trade SABMille Media Te n o r has analyzed 1,021 Cape Times on treay 250 Dr. Pol (NatGeo) news stories with 4,121 200 “Zwarte Piet” statements on Dutch prota- 150 gonists or the Netherlands in 100 Z.A. media. While the peak in 50 coverage in July 2014 related to the MH17 catastrophe, the 0 September peak focused on the brewery industry. Number of statements Tone of overage on the Netherlands in Z.A. media, 2012-2014 100% The spectacular art heist from 80% the Rotterdam Kunsthal in 60% October 2012 marks the highest level of negativity in Z.A. for 40% the whole period. But the 20% significant increase of positive reporting late in 2012 had a 0% greater impact on media image.
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 49 Cape Times is the primary South African platform The Netherlands in Z.A. media 2012-2014: Statement analysis
Volume of coverage on the Netherlands in Z.A. media, 2012-2014
Cape Times Only four papers devoted a The Star Business Day notable share of reporting on Cape Argus the Netherlands. Cape Times The Sunday Times stands out among the other Mail & Guardian City Press media and contributed almost Sowetan half of all statements to the The Citizen analysis. The papers focused Beeld Rapport predominantly on culture, 0 500 1000 1500 2000 2500 business, economy and Number of statements environment Tone of coverage on the Netherlands in Z.A. media, 2012-2014 Cape Times The Star Among the media with a notable Business Day level of reporting, Business Day Cape Argus painted the most favorable The Sunday Times Mail & Guardian image of the Netherlands, City Press focusing especially on DAF, KPN Sowetan The Citizen and the Dutch economy. Beeld Political issues played a rather Rapport limited role in all South African 0% 20% 40% 60% 80% 100% media. positive no clear tone negative Volume / tone of coverage on the Netherlands, Z.A. media, 2012-2014
Cape Times Cape Times Cape Times The Star The Star The Star Cape Argus Business Day Business Day Business Day Cape Argus Cape Argus The Sunday Times The Sunday Times Mail & Guardian Mail & Guardian City Press The Sunday Times The Citizen Beeld City Press Sowetan Mail & Guardian The Citizen Rapport Sowetan City Press 2012 Sowetan 2013 Rapport 2014 Beeld Beeld The Citizen
0 200 400 600 800 0 200 400 600 800 0 200 400 600 800
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 50 Cultural issues project a favorable image Topic structure of the Netherlands in Z.A. media: Statement analysis
Topic st ruct ure of the Netherlands in Z.A. media, 2012
Culture Culture was the main aspect of Terrorism/security reporting in 2012 and 2014 and Strategy (Companies) Sports* strongly contributed to the Society in general positive portrayal of the Foreign policy Netherlands. Sports topics were Technology & science History picked up more often in the Image/scandals 2012 news sections than in other Health policy countries – well in line with the 0 50 100 150 200 250 high salience of sports on TV. positive no clear tone negative Topic st ruct ure of the Netherlands in Z.A. media, 2013 Culture Society in general The Mars One project stood out Crime/security in reports about science and Personality technology topics, as South Image/scandals African media reported much History Foreign policy more extensively about these Sports* 2013 aspects than media from other Technology & science countries. Cultural issues did Products not rank among the top ten 0 50 100 150 200 250 topics in 2013.
Topic st ruct ure of the Netherlands in Z.A. media, 2014 Culture Society in general The shooting down of flight Strategy (Companies) MH17 was covered less Crime/security extensively in South Africa, International economy while environmental issues were Foreign policy Image/scandals followed more closely. South Warfare 2014 African papers took a critical Environment stance on the activities of Shell Technology & science and reported on protests against 0 50 100 150 200 250 the oil group.
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media (* As the volume of coded statements exceeds the agreed amount by more than 100% 51 sports sections have been excluded and sports news have been analyzed for the general news sections only) Dutch companies play an important role Top protagonists of the Netherlands, Z.A. media: Statement analysis
Top protagonists of the Netherlands in Z.A. media, 2012
The Netherlands The limited interest in Dutch Artists Dutch society politics is evident from the low Royal Dutch Shell Universal Africa Lines level of reporting on Prime Royal KPN Athletes Minister Rutte during a year of Dutch government Doctors/Dentists political upheaval. In the same Terrorism victims Mark Rutte vein, coverage of the inau- Tourists Rabobank 2012 guration of King Willem- Musicians Scientists Alexander was equally under- 0 100 200 300 400 reported during 2013. positive no clear tone negative Top protagonists of the Netherlands in Z.A. media, 2013 The Netherlands Dutch society The role of the Dutch East India Royal Dutch Shell Artists Company (VOC) in the history of King Willem-Alexander Rem Koolhaas South Africa figured pro- Dutch government Mars One minently in both 2013 and 2014. VOC Musicians The assessment is clearly Policemen/women Concertgebouw Orch. ambivalent, as for instance, a Endemol 2013 Farmers/farm workers report from December 2014 Diplomats focused on the aspect of slavery 0 100 200 300 400 in former Dutch colonies.
Top protagonists of the Netherlands in Z.A. media, 2014 The Netherlands Heineken Dutch business plays a signifi- Dutch society DAF cant role in South Africa’s media Royal Dutch Shell Artists coverage, with a special focus Dutch economy VOC on Heineken. The Dutch Nationale Loterij Diplomats company is not only the third- D.F. Swaab Tourists largest brewery in the world, Victims of War 2014 Doctors/Dentists but launched an unsuccessful Authorities takeover bid of the South 0 100 200 300 400 African SABMiller group.
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 52 Creative industries with positive potential Special issues in Z.A. media 2012-2014: Salience / tone of coverage
Salience of special issues in Z.A. media, 2012-2014
Culture Cultural issues were the main Peace & Justice / asset in terms of salience and Rule of Law tonality for the perception of Economy the Netherlands as portrayed by Water/climate/energy South African media. Creative
Creative industries industries on the other hand stood in the shadow of those Europe industrial branches that have a 0% 5% 10% 15% 20% connection with South African Share of all statements business. Tone of coverage of special issues in Z.A. media, 2012-2014 Culture Culture and creative industries Peace & Justice / have been the most positive Rule of Law Economy aspects of the Dutch media image in South Africa, whereas Water/climate/energy reporting about Peace and Law Creative industries issues focused on crime and
Europe terrorism. Coverage of environ- mental topics was ambivalent, 0% 20% 40% 60% 80% 100% due to the charges against Shell. positive no clear tone negative Volume / tone of coverage of the Netherlands, Z.A. media, 2012-2014 25% 2012 2013 2014 20%
15%
10%
5%
0% Culture Economy Water/climate/ Peace & Justice/ Europe Creative energy Rule of Law industries
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 53 Music resonates positively with Z.A. media Cultural issues in Z.A. media: Statement analysis
Monthly coverage on cultural issues in Z.A. media, 2012-2014
Stef Bos 60 Reporting on cultural topics did 50 not follow a clear pattern. 40 Concertgebouw Despite the overall positive No sing le event / Cape Times on “Zwarte Piet” trend the row about “Zwarte 30 Dr. Pol (NatGeo) 20 Piet” in October 2013 stands out as one of the few critical 10 aspects in the news about the 0 Netherlands. In the same month several musical events were positive no clear tone negative positively noted. Cultural issues: Tone of coverage of topics in Z.A. media, 2012-2014
Music Culture/cultural policy Contrary to most of the other Exhibitions Visual arts countries, music was the most Film Theatre visible and the most positively Literature Architecture other aspects covered aspect of Dutch culture Cooking/Cuisine Education in South African media, while Universities Internet visual arts and exhibitions were Protection of heritage Media, media policy less prominent. Education topics Photography School system played only a minor role in 0 50 100 150 200 250 South African media.
Cultural issues: Top protagonists in Z.A. media, 2012-2014 Artists The Netherlands Coverage of artists and Musicians Dutch society musicians was very favorable in Rem Koolhaas Rembrandt South African media. Rembrandt Doctors/Dentists Diplomats ranked among the top 15 Florentijn Hofman Concertgebouw Orch. protagonists in South Africa as Daan Roosegaarde Hardwell Ingrid Jonker well, but he was covered in a VOC Students rather detached way and much Theater less enthusiastically than in 0 50 100 150 200 other countries.
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 54 Media focus on Dutch products Creative industries in Z.A. media: Statement analysis
Monthly coverage on creative industries in Z.A. media, 2012-2014 25 Endemol in Cape Times South African media reported 20 only intermittently on companies from the creative 15 industries segment, but the tone 10 remained positive over the 5 whole period. Cape Argus and Cape Times were the main 0 channels, while Business Day was less interested. positive no clear tone negative Creative industries: Tone of coverage of topics, Z.A. media, 2012-2014 Products Reporting focused on products, Investments but the media noted other Export favorable aspects as well. Results Nevertheless, South African Competition media did not go into much Digital infrastructure detail to show what factors Retail sales were behind the success of Turnover/Sales Dutch creative industries, like, 0 5 10 15 20 25 e.g., human resources.
Creative industries: Top protagonists in Z.A. media, 2012-2014 Endemol Ricoh The dominance of the IT sector Ani Ani Beachwear was less prominent than in other G-Star Raw media markets, with media tomtom group Endemol leading in terms Philips Dulux of volume. Dutch Innovative Vlisco companies might profit from co- APG SGA operation with companies that Entertainment industry are already well connected in 0 5 10 15 20 South Africa.
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 55 Netherlands seen as champion of free speech Peace & Justice/Rule of Law in Z.A. media: Statement analysis
Monthly coverage on Peace & Justice/Rule of Law in Z.A., 2012-2014
60 MH17 Peace and justice issues have 50 been the Achilles’ heel of the Kenyatta case / 40 “Zwarte Piete” Dutch media image in South Kenyatta case 30 Africa. Z.A. papers have focused 20 consistently on problems of domestic security and terrorism. 10 They reported as well very 0 critically on the racism debate in the Netherlands. positive no clear tone negative Peace & Justice/Rule of Law: Tone of coverage of topics, 2012-2014 Domestic security Civilian casualties With the one exception of the International justice Terrorism culture of free expression, Legal policy Court cases South African media focused on Freedom of expression Racism the negative aspects of International conflicts Asylum/deportation international politics and Justice War crimes War in general domestic security when re- Defence policy Organised crime porting on the Netherlands. The Islam in int. Politics Srebrenica ruling did not play a 0 20 40 60 80 big role in South African media.
Peace & Justice/Rule of Law: Top protagonists, 2012-2014
The Netherlands ICC South African media take a Dutch society Terrorism victims rather critical view of Dutch Victims of War Courts society, which is probably due to Artists Experts Policemen/women the peculiar preoccupation with Supreme court Terre des Hommes race issues in the post-Apartheid Police force Geert Wilders country. Dutch courts and artists Dutch economy Hostages on the other hand play a Military Authorities positive role in this critical 0 20 40 60 80 100 context.
Basis: 4,121 statements about the Netherlands and Dutch protagonists in 11 opinion-leading Z.A. print media 56 57 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
þ Indonesia 35
þ South Africa 44
þ Tu rkey 58
¨ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
58 Good news dries up in 2014 The Netherlands in Turkish media 2012-2014: Statement analysis
Volume / tone of coverage on the Netherlands, Turkish media, 2012-2014 2000 Coverage on the Netherlands and Dutch protagonists 1500 decreased from 2012 to 2014, in Tu rk i s h media – increasingly 1000 exposing the Netherlands to media risks. For Tu rk e y, 714 500 news stories with 3,726
0 statements were analyzed. 2012 2013 2014 Tu rk i s h media report much less positive no clear tone negative than U.S. papers. Monthly coverage on the Netherlands, Turkish media, 2012-2014
No sing le event / 350 Government crisis / Apartments for right-wing parties Reporting by Tu rk i s h media has 300 Muslims in Amsterdam been very volatile. Volume 250 Symposium on Islamic peaked in April 2012 in 200 geometric art connection with the breakdown 150 of the first Rutte government 100 and fears of right-wing victory 50 at the ballot. Coverage in 0 December 2012 focused on the successful budget debate. Number of statements Tone of overage on the Netherlands in Turkish media, 2012-2014 100% After the political debate 80% calmed down with the election 60% victory and the establishment of the second Rutte government, 40% reporting by Tu rk i s h media 20% slowed down. In 2014, the low volume led to a significant 0% increase in the negativity of the news.
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 59 Zaman and Hürriyet find positive aspects The Netherlands in Turkish media 2012-2014: Statement analysis
Volume of coverage on the Netherlands in Turkish media, 2012-2014
Zaman Zaman and Hürriyet report most intensively about the Hürriyet Netherlands – from different Cumhuriyet ends of the political spectrum. Haberturk Coverage focused mainly on the Netherlands as a location: 58% Posta of all statements refer to the Milliyet Netherlands, 27% to Tu rk e y and 0 500 1000 1500 the rest refer to other locations. Number of statements Tone of coverage on the Netherlands in Turkish media, 2012-2014 Zaman More intensive coverage goes
Hürriyet hand in hand with a more favorable tone. Haberturk par- Cumhuriyet ticularly took a rather critical Haberturk view of the Netherlands, focu- Posta sing on crime, ranging from child abuse to hate crimes. Milliyet Cumhuriyet showed some in- 0% 20% 40% 60% 80% 100% terest in the euthanasia debate. positive no clear tone negative Volume / tone of coverage on the Netherlands, Turkish media, 2012-2014
Cumhuriyet Zaman Hürriyet
Zaman Hürriyet Zaman
Haberturk Cumhuriyet Cumhuriyet
Hürriyet Haberturk Milliyet
Posta Milliyet Posta 2012 2013 2014 Milliyet Posta Haberturk
0 200 400 600 800 0 200 400 600 800 0 200 400 600 800
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 60 Culture less prominent after 2012 Topic structure of the Netherlands in Turkish media: Statement analysis
Topic st ruct ure on the Netherlands in Turkish media, 2012
Foreign policy International politics and Culture cultural issues contributed Image/scandals Party politics strongly to the positive Personality perception on the Netherlands International economy by Tu rk i s h media in 2012, while Terrorism/security Health policy the breaking down of the first Elections 2012 Rutte government was the most EU significant negative aspect of 0 50 100 150 200 250 300 the Dutch media image. positive no clear tone negative Topic st ruct ure on the Netherlands in Turkish media, 2013 Personality Technology & science With decreasing interest in Terrorism/security political issues, business took Image/scandals center stage in 2013. Whereas Products news about the economy was Foreign policy EU strongly negative, Dutch Society in general 2013 companies were covered much International conflicts more positively. The overall Culture coverage of the Netherlands 0 50 100 150 200 250 300 remained notably positive.
Topic st ruct ure on the Netherlands in Turkish media, 2014 Terrorism/security Military, defence The lack of political and cultural Foreign policy news reflected negatively on Personality the perception of the Culture Netherlands and Dutch Women/families/LGBT Society in general protagonists in 2014. In this Tourism 2014 context, the murder of a Dutch- Health policy Tu rk i s h businessman in Ankara Sports* topped the news. 0 50 100 150 200 250 300
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media (* As the volume of coded statements exceeds the agreed amount by more than 100% 61 sports sections have been excluded and sports news have been analyzed for the general news sections only) Mafia murder makes big waves in 2014 Top protagonists in the Netherlands, Turkish media: Statement analysis
Top prot agonist s in the Netherlands in Turkish media, 2012
The Netherlands Concerns about increasing Dutch government Diplomats xenophobia in the Netherlands Queen Beatrix Geert Wilders were reflected in the prominent PvdA Joris Demmink role of Geerd Wilders, who was Bernard Heesen Uri Rosenthal the second most visible Pricness Maxima Artists individual, close to Queen Dutch cities Mark Rutte 2012 Beatrix. The case against the NVVE Nebahat Albayrak ministerial official, Joris 0 100 200 300 400 Demmink, got strong awareness positive no clear tone negative in Tu rk e y. Top prot agonist s in the Netherlands in Turkish media, 2013 The Netherlands Huseyin Sen The handover from Queen Dutch government King Willem-Alexander Beatrix to King Willem- Dutch society Dutch economy Alexander was covered Students Queen Beatrix prominently in Tu rk i s h media, Rabobank Frans Timmermans while the role of Geerd Wilders Mars One Karel Dutilh was covered less prominently. Geert Wilders 2013 Tourists The art historian, Huseyin Sen, Royal Dutch Shell who organized an exhibition in 0 100 200 300 400 the Netherlands, was covered in Zaman. Top prot agonist s in the Netherlands in Turkish media, 2014 The Netherlands Ali Akgun Coverage of Dutch protagonists Dutch government Queen Maxima became even less focused on in NVVE Dutch society 2014. With a notable accent on Dino Soerel Turkish minority domestic events, many Artists Diplomats references to the Netherlands Foreign Ministry Military took a rather negative turn. Sjoerd Sjoerds 2014 Patients Dutch artists did not feature Retirees/pensioners prominently in Tu rk i sh papers 0 100 200 300 400 for the whole period.
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 62 Peace and law issues attract attention Special issues in Turkish media 2012-2014: Salience / tone of coverage
Salience of special issues in Turkish media, 2012-2014
Peace & Justice / Rule of Law Contrary to Germany or the Culture U.S., culture did not dominate the news selection of Tu rk i s h Economy media. European or Europe environmental issues and the
Creative industries creative industries did not play a significant role in Tu rk i s h Water/climate/energy newspapers, while economic 0% 5% 10% 15% and peace issues were Share of all statements prominent. Tone of coverage on special issues in Turkish media, 2012-2014 Peace & Justice / Rule of Law In line with general trends in Culture international news, cultural
Economy issues and creative industries were also covered positively in Europe Tu rk e y. Reporting on economic Creative industries issues improved, while coverage
Water/climate/energy of peace issues overshadowed the image of the Netherlands 0% 20% 40% 60% 80% 100% even more. positive no clear tone negative Volume / tone of coverage on the Netherlands, Turkish media, 2012-2014 25% 2012 2013 2014 20%
15%
10%
5%
0% Culture Economy Water/climate/ Peace & Justice/ Europe Creativ energy Rule of Law industries
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 63 Haberturk abstains from judgement Cultural issues in Turkish media: Statement analysis
Monthly coverage on cultural issues in Turkish media, 2012-2014 50 Bernard Heesen Cultural issues lost much steam Pera Film Festival / 40 Museum anniversary of over time – quite in line with diplomatic relations Symposium on Islamic the significant decrease in 30 geometric art cultural activities of Dutch 20 institutions in Tu rk e y, which 10 declined from 589 events in 2012 to only 99 in 2014. Overall 0 tone on Dutch protagonists remained favorable. positive no clear tone negative Cultural issues: Tone of coverage on topics in Turkish media, 2012-2014 Exhibitions Visual arts Coverage of cultural issues was Music Film distinctly favorable, especially Education in general with regards to music; most other aspects Culture in general prominently, the Concertgebouw Universities Literature Orchestra. On the other hand, Theatre Media, media policy the Anne Frank Stichting and the Protection of heritage Quality of schools / PISA Anne Frank House did not Internet generate awareness in Tu rk e y. 0 20 40 60 80 100
Cultural issues: Top protagonists in Turkish media, 2012-2014 The Netherlands Artists From the well-known Dutch old Bernard Heesen Rembrandt masters, only Rembrandt was Diplomats Dutch cities mentioned prominently in Diederick Kraaijeveld Huseyin Sen Tu rk i s h media – linked to the Concertgebouw Orchestra St. Museum Schiedam exhibition “The Golden Age of Islamic Univ. Rotterdam Bart Jansen Dutch Art: Paintings from the Universities Rotterdam Media Fund Rijksmuseum and the Kaplan Schools Collection”, in Istanbul. 0 20 40 60 80 100
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 64 Limited visibility on creative industries Creative industries in Turkish media: Statement analysis
Monthly coverage on creative industries in Turkish media, 2012-2014 30 Philips Lighting at Coverage on Dutch creative 25 Sabanci University industries was very limited in 20 Tu rk i s h media. Only two phases 15 of reporting in early 2012 and 10 late 2013 stand out. While only Hürriyet and Zaman reported 5 about the creative sector, both 0 painted a favorable image of those Dutch companies positive no clear tone negative Creative industries: Tone of coverage on topics, Turkish media, 2012-2014 Products News on products dominated History reporting about companies from R&D/Innovation Events the creative segment, but Market position Tu rk i s h media also highlighted Sales the importance of R&D and Sponsoring innovation for business success. Tourism Classic corporate topics such as Turnover finances or strategy played a 0 5 10 15 minor role.
Creative industries: Top protagonists in Turkish media, 2012-2014 Philips Lighting Tu rk i s h media highlighted
Lely Philips’ lighting business in 2012, while other companies, MICE and Business Travel not only from the software Nieuwe Heren industry, were covered only IT industry intermittently. However, all the companies mentioned attracted Reed Elsevier favorable reporting, regardless 0 5 10 15 20 25 30 of their industry.
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 65 European perspective is lost Europe in Turkish media: Statement analysis
Monthly coverage on European issues in Turkish media, 2012-2014 25 Citizen’s initiative As the perspective of a medium- for an EU 20 referendum term accession of Tu rk e y to the European Union has become 15 increasingly unlikely, Tu rk i s h 10 media have reported less about 5 the Dutch European policy. After a spate of reporting in early 0 2013, coverage on European issues dried up in 2014. positive no clear tone negative European issues: Tone of coverage on topics, 2012-2014 Dutch European policy EU in general The overall reporting about the International terrorism Netherlands, in the context of LGBT issues Contamination of food European issues, has been Civil unions rather neutral. There were only European elections Investigations a few critical references to Public opinion some Europe-wide scandals and Fuel cell drive Companies: Products the thorny issue of LGBT rights, Scandals which collided with the policies 0 5 10 15 20 of then Prime Minister Erdogan.
European issues: Top protagonists, 2012-2014 Dutch society The Netherlands Only a few Dutch politicians Frans Timmermans Maurice de Hond have been mentioned in Tu rk i sh NVWA media with reference to the EU, Geert Wilders Willy Selten but the “meat tycoon” Willy LGBT people PvdA Selten, who was arrested in the Royal Dutch Shell Sjoerd Sjoerds wake of the 2013 horse meat Voters Jeroen Dijsselbloem scandal, was the only Dutchman Turkish minority covered critically in an EU 0 2 4 6 8 context.
Basis: 3,726 statements about the Netherlands and Dutch protagonists in 10 opinion-leading Turkish print media 66 67 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
þ Indonesia 35
þ South Africa 44
þ Tu rkey 58
þ U.S. 68
Appendix
¨ Methodology 83
¨ Media Set 92
68 MH17 catastrophe raised awareness in the U.S. The Netherlands in U.S. TV news 2012-2014: Report analysis
Volume and tone of coverage on the Netherlands, U.S. TV, 2012-2014 30 The number of references to the 25 Netherlands increased slightly in 20 2014, but overall coverage in the U.S. main evening TV news 15 is very low. Bad news clearly 10 remained the main news driver 5 for TV journalists, as the state 0 funeral for the victims of MH17 2012 2013 2014 was even covered by U.S. TV. positive no clear tone negative Monthly coverage on the Netherlands, U.S. TV, 2012-2014 12 A minimum presence of at least 10 Awareness 2 reports per month on a TV 8 threshold show is necessary to reach 6 public awareness. Apart from 4 the MH17 catastrophe, the 2 scandal around the U.S. Secret Service - with allegations of 0 misbehavior in Amsterdam, generated awareness in the U.S.
Coverage on the Netherlands in U.S. TV news, 2012-2014
NBC Nightly News The three programs analyzed not only differ in intensity of reporting but also with regard to CBS Evening News tonality. CBS and FOX mostly pick up bad news from the Netherlands, while NBC paints FOX an almost balanced picture. Overall, TV coverage is strongly 0 10 20 30 polarized.
Basis: 13,908 / 20,586 / 16,698 reports about protagonists, 9 / 7 / 26 reports in stories about the Netherlands 69 in CBS, NBC and FOX news Netherlands far below the awareness threshold Volume and tone of coverage on foreign countries on U.S. TV
Volume and tone of coverage on foreign countries in U.S. TV news, 2012
Syria U.S. TV news is not only more Afghanistan Libya Iran inward-looking than programs Egypt U.K. from other countries, but also Pakistan China focuses on global hot spots Israel Awareness Palestine Greece threshold where U.S. interests are North Korea France involved. European countries Russia Colombia 2012 with an international position … Netherlands comparable to the Netherlands 0 1000 2000 3000 4000 do not get sufficient awareness. positive no clear tone negative Volume and tone of coverage on foreign countries in U.S. TV news, 2013 Syria Egypt When analyzing total coverage Libya Afghanistan in general interest media, Media Iran South Africa U.K. Te n o r has established an North Korea Russia awareness threshold of 2 reports Vatican China per TV program, per month. Philippines Kenya Algeria When a topic or protagonist Mali 2013 … transcends this mark, the Netherlands population starts to become 0 1000 2000 3000 4000 aware of it.
Volume and tone of coverage on foreign countries in U.S. TV news, 2014 Ukraine Iraq Apart from the U.K., European Syria Russia countries do not feature Palestine Afghanistan Israel prominently in U.S. news. Libya Nigeria Therefore, information about U.K. China the Netherlands does not reach Malaysia Iran Cuba the wider public to a significant Liberia 2014 … extent, through the most Netherlands important news vehicle. 0 1000 2000 3000 4000
Basis: 14,961 / 15,133 / 21,098 reports about protagonists in foreign news stories 70 in CBS, NBC and FOX news Netherlands fares well in a negative media climate Tone of coverage on the Netherlands on U.S. TV in comparison
Tone of coverage of foreign countries in U.S. TV news, 2012
Italy International TV news is generally more negative than Denmark domestic news. For the
Netherlands Netherlands, the low level of awareness compounds this Belgium trend. Nevertheless, tonality is 2012 rather benign, even in Sweden comparison to other 0 50 100 150 200 250 300 350 Scandinavian or Western positive no clear tone negative European countries. Tone of coverage of foreign countries in U.S. TV news, 2013 Italy In 2013, U.S. news focused on the inauguration of King Willem- Belgium Alexander. This led – in a rela- Netherlands tive perspective - to an even more positive media image than Sweden 2013 that of the Vatican, where Pope Denmark Francis was received enthusia- stically. However, awareness 0 50 100 150 200 250 300 350 decreased compared to 2012.
Tone of coverage of foreign countries in U.S. TV news, 2014 Italy Coverage of the Netherlands was influenced by the Ukraine Netherlands conflict and MH17, thus Belgium becoming more negative in 2014. However, the news was Sweden 2014 mostly not explicitly critical Denmark about Dutch protagonists, but showed them as victims or 0 50 100 150 200 250 300 350 focused on non-Dutch actors.
Basis: 14,961 / 15,133 / 21,098 reports about protagonists in foreign news stories 71 in CBS, NBC and FOX news Arts and human interest visible on U.S. screens Topics on the Netherlands on U.S. TV: Report analysis
Topics on the Netherlands in U.S. TV news, 2012 Domestic security While crime and human interest Zoo stories dominated TV news in 2012, Theft there was some notable positive Human interest, other Film references to cultural issues on Celebrities U.S. TV. In general, arts topics Court cases are picked up by TV news, Companies: Products 2012 mainly with regard to high-key Traffic accidents events. Coverage in 2012 was 0% 5% 10% 15% 20% 25% unspectacular. positive no clear tone negative Topics on the Netherlands in U.S. TV news, 2013 King's inauguration There were few negative issues Visual arts taken up by U.S. TV news shows Theft in 2013. Apart from the Society handover from Queen Beatrix to Celebrities King Willem-Alexander, the Queen's abdiction 2013 discovery of another “genuine” Role in government van Gogh in Amsterdam was noted. Bad news related to the 0% 5% 10% 15% 20% 25% art theft in Rotterdam.
Topics on the Netherlands in U.S. TV news, 2014 Funerals Coverage of the Netherlands International conflicts became more in-depth in 2014 Air war as more protagonists were Internatonal reputation mentioned in the news. Diplomacy Reporting abut the catastrophe Companies: Products 2014 of MH17, the Ukraine conflict, Technology/science and the scandal around the U.S. Advertising Secret Service contributed to an 0% 5% 10% 15% 20% 25% overall negative image.
Basis: 15 / 7 / 26 reports about protagonists in reports about the Netherlands 72 in CBS, NBC and FOX news Print media reports in a balanced way The Netherlands in U.S. print media 2012-2014: Statement analysis
Volume / tone of coverage on the Netherlands, U.S. media, 2012-2014 10000 For the three years, Media Te n o r 8000 has analyzed 2,191 news stories in 10 U.S. opinion-leading print 6000 media. These comprise 20,088 4000 statements about Dutch protagonists or the Netherlands. 2000 Quite in line with TV coverage,
0 the overall volume of reporting 2012 2013 2014 increased notably in 2014. positive no clear tone negative Monthly coverage on the Netherlands, U.S. media, 2012-2014 2000 Vlisco / water MH17 Coverage in print outlets peaked engineering in July 2014, the month flight 1500 Treatment of dementia / water MH17 was shot down. Previous drug policy engineering 1000 peaks are related to drug policy, the austerity budget and the 500 Otterloo collection in Boston in April 2012. In April 2014, water 0 was a prominent issue addressed by the NYT. Number of statements Tone of overage on the Netherlands in U.S media, 2012-2014 100% Over the long term, coverage 80% was widely balanced — with 60% 11% negative statements and 12% positive statements, the 40% rest being either neutral or 20% ambivalent. Since July 2014, the tone has improved consistently, 0% mainly based on cultural issues.
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 73 New York Times by far the most important medium The Netherlands in U.S. print media 2012-2014: Statement analysis
Volume of coverage on the Netherlands in U.S. media, 2012-2014 New York Times In terms of volume, The New WSJ US York Times (NYT) vastly Chicago Tribune Washington Post surpasses the other daily Boston Globe newspapers. The WSJ, Los Angeles Times combined with the other local Time US News & World Report papers, reaches only about 14- New York Post 40% of the volume of the NYT. Newsweek The Netherlands achieves 0 2000 4000 6000 8000 significant visibility, but not in Number of statements the big cities in the U.S. Tone of coverage on the Netherlands in U.S. media, 2012-2014 New York Times WSJ US The WSJ in particular, reported Chicago Tribune more intensively about Washington Post economic problems in 2012 and Boston Globe 2013, but overall tone was Los Angeles Times Time balanced. To n al i t y was more US News & World Report favorable in Chicago Tribune, New York Post US News & World Report and Newsweek Newsweek, but for the latter 0% 20% 40% 60% 80%100% two volume was quite low. positive no clear tone negative Volume / tone of coverage on the Netherlands in U.S. media, 2012-2014
New York Times New York Times New York Times WSJ US WSJ US Chicago Tribune Chicago Tribune Washington Post Washington Post Boston Globe Time Boston Globe Time Chicago Tribune Los Angeles Times Washington Post Los Angeles Times WSJ US Los Angeles Times Boston Globe US News & World R. New York Post US News & World R. New York Post US News & World R. 2012 New York Post 2013 Time 2014 Newsweek Newsweek Newsweek 0 2000 4000 0 2000 4000 0 2000 4000
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 74 Cultural issues became more important Topic structure of the Netherlands in U.S. media: Statement analysis
Topic st ruct ure of the Netherlands in U.S. media, 2012
Culture Culture and business shape the Personality perception of the Netherlands in Technology & science Diseases/health the leading print media in the Products U.S., while economic policy has Production become less prominent after the Strategy (Companies) Terrorism/security elections in 2012. As cultural Society 2012 issues are generally covered Image/scandals positively by the media, this is a 0 500 1000 1500 clear benefit for the positive no clear tone negative Netherlands. Topic st ruct ure of the Netherlands in U.S. media, 2013 Culture Personality Unlike in TV news, the royal Technology & science succession did not dominate Production print news. Overall, coverage Image/scandals was less intensive than it was in Diseases/health Strategy (Companies) 2012, with the election leading Society in general 2013 to a stable government. On the Terrorism/security other hand, business coverage Budget remained critical and was 0 500 1000 1500 largely shaped by Shell.
Topic st ruct ure of the Netherlands in U.S. media, 2014 Culture Personality Cultural news almost doubled Accidents compared to the previous year, Society in general while the overall tonality Products improved across a wide range of Image/scandals Technology & science issues. The fate of the MH17 Diseases/health 2014 victims and the international Strategy (Companies) fallout were the most visible Warfare negative issues – apart from 0 500 1000 1500 ongoing negative news on crime.
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media (As the volume of coded statements exceeds the agreed amount by more than 100% 75 sports sections have been excluded and sports news have been analyzed for the general news sections only) Economy and business pose risks Top protagonists in the Netherlands in U.S. media: Statement analysis
Top prot agonist s in the Netherlands in U.S. media, 2012
The Netherlands 47% of all statements about Royal Dutch Shell Dutch government Dutch protagonists are related Dutch economy Scientists to events in the Netherlands, Dutch provinces Ron Fouchier while 12% refer to the U.S.; the Vlisco Vincent van Gogh rest are related to other Mark Rutte Dutch cities countries. The Netherlands and Viviane Sassen Rineke Dijkstra 2012 its government featured Eijk van Otterloo Erasmus University prominently in 2012/2013, but 0 200 400 600 the government became less positive no clear tone negative prominent in 2014. Top prot agonist s in the Netherlands in U.S. media, 2013 Royal Dutch Shell The Netherlands Shell’s activities in the U.S. Dutch government Jeroen Dijsselbloem have received strong criticism in Scientists King Willem-Alexander U.S. media and have evoked Dutch provinces Cultural Institutions other controversial aspects, Artists Viktor Horsting such as the charges of pollution Yvette van Boven Dutch cities and corruption in Nigeria. Arnon Grunberg 2013 Dutch economy Rotterdam’s Kunsthal made Kunsthal Rotterdam headlines due to a spectacular 0 200 400 600 theft in October 2013.
Top prot agonist s in the Netherlands in U.S. media, 2014 The Netherlands Dutch cities Dutch artists in the U.S. were Scientists Rebecca Gomperts prominent in 2014 due to some Frans van der Lugt Dutch government in-depth features, such as those Dutch provinces Jozef van Wissem about Jozef van Wissem or Louis Accident victims Louis Andreissen Andreissen. Dutch politicians, on Dutch authorities Royal Dutch Shell the other hand, dropped from Laura Dekker 2014 John de Mol the top ranks in U.S. media – Lotte de Beer probably due to a lack of strife. 0 200 400 600
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 76 Cultural issues shape perception in the U.S. Special issues in U.S. media 2012-2014: Salience and tone of coverage
Salience of special issues in U.S. media, 2012-2014
Culture Culture, economy and peace
Economy issues dominated the perception Peace & Justice/ of the Netherlands for the whole Rule of Law period of analysis. Almost 1 in 5 Creative industries statements dealt with concrete
Water/climate/energy references to arts or education. Business played a minor role, as Europe is evident from the few 0% 5% 10% 15% 20% references to creative Share of all statements industries. Tone of coverage on special issues in U.S. media, 2012-2014 Culture Coverage on culture is widely Economy positive and accounts for more Peace & Justice/ than 1/3 of all positive Rule of Law statements about the Creative industries Netherlands or Dutch Water/climate/energy protagonists. Coverage of peace
Europe issues was strongly negative in the wake of the Middle East and 0% 20% 40% 60% 80% 100% Ukraine crises. positive no clear tone negative Volume / tone of coverage on the Netherlands in U.S. media, 2012-2014 25%
20% 2012 2013 2014
15%
10%
5%
0% Culture Economy Water/climate/ Peace & Justice/ Europe Creative energy Rule of Law industries
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 77 Dutch image profits from increased focus on culture Cultural issues in U.S. media: Statement analysis
Monthly coverage on cultural issues in U.S. media, 2012-2014 300 Vivane Sassen Viktor & Rolf van Wissem Reporting about cultural issues Rotterdam in 250 Van Gogh Louis New York Post became more steady in the Andriessen 200 Van Otterloo second half of 2014. Van Gogh collection 150 (October 2012), Viktor & Rolf 100 (April 2013), Andriessen (February 2014) and van Wissem 50 (April 2014) accounted - to some 0 extent – for the peaks in the period up to June 2014. positive no clear tone negative Cultural issues: Tone of coverage on topics in U.S. media, 2012-2014
Visual arts Other aspects While dominant aspects were Music Exhibitions covered quite positively Film Architecture throughout, there were only a Cuisine Literature few critical comments, confined Education Culture in general to issues of education and the Theatre Universities media. However, U.S. media did Photography Media not go into detail with regards Student loans to quality issues at universities 0 500 1000 1500 of the Utopia TV program.
Cultural issues: Top protagonists in U.S. media, 2012-2014 The Netherlands Artists The Netherlands in general, as Vincent van Gogh Louis Andreissen well as its individual provinces, Dutch provinces Jozef van Wissem has largely been covered with Rembrandt Jan Vermeer regard to cultural issues. Viktor Horsting Eijk van Otterloo Amsterdam and Rotterdam stand Rineke Dijkstra Rolf Snoeren out among the Dutch cities, Yvette van Boven Piet Oudolf while coverage on events in the Students U.S. focused on New Yo rk , 0 100 200 300 Boston and Chicago.
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 78 Creative industries with limited resonance Creative industries in U.S. media: Statement analysis
Monthly coverage on creative industries in U.S. media, 2012-2014 140 Vlisco Companies from the segment of 120 creative industries have been 100 Game Oven covered only intermittently. 80 / National Ballet However, contrary to the overall 60 skeptical tone, they were 40 covered in a rather positive 20 manner. A NYT report about 0 Vlisco, from November 2012, stands out as an example of in- positive no clear tone negative depth reporting. Creative industries: Tone of coverage on topics in U.S. media, 2012-2014 Products Client relations Coverage on products and client Locational policy Production focus was clearly positive. Product strategy Principal office Critical aspects such as cost and Costs Prices/fees production conditions played a Board members Cooperation minor role. Dutch business was Agriculture International activities Sales also affected by cyber attacks Illegal actions against Brand policy and spying, which have become Investments prominent issues due to the 0 50 100 150 200 revelations by Edward Snowden.
Creative industries: Top protagonists in U.S. media, 2012-2014 Vlisco Philips Lumileds Among a wide range of Operafront Philips companies, mostly from the IT Game Oven Bolefloor sector, Philips is the most Textile industry ID&T prominent household name, Stage Entertainment MUD Jeans while To m To m did not receive Innova Market Insights Ruby Fires much coverage in U.S. outlets. A VentureSpace tomtom large piece on Vlisco, in the DigiNotar NYT, was a clear exception 0 50 100 150 among mainly short mentions.
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 79 Image on environmental issues improved in 2014 Water/climate/energy in U.S. media: Statement analysis
Monthly coverage on water/climate/energy in U.S. media, 2012-2014 100 NYT: Coverage on water and Water 80 works environment was marked by a
NYT: clear sea change between 2012 60 Climate tools and 2014. While the early period 40 was characterized by the 20 ongoing criticism of Shell, reports about water works in 0 August, and climate tools in November 2014 were positive positive no clear tone negative highlights. Water/climate/energy: Tone of coverage on topics, 2012-2014 Water resources Other aspects The Netherlands was covered Environment in general Climate protection quite positively with regards to Weather Global warming the management of water CO2 emissions Fossile energy: gas resources, climate protection Food contamination Pollution and precautions against severe Fossile energy: crude oil Fracking storms and floods. However, Air pollution Waste management there are several risks in this Water pollution field. Negative statements 0 20 40 60 80 mostly referred to Shell.
Water/climate/energy: Top protagonists, 2012-2014 Royal Dutch Shell The Netherlands Royal Dutch Shell stands out as Dutch provinces Olaf Schuiling the most visible and most Henk Ovink Dutch cities negatively covered entity in Scientists Experts reports about environmental Greenco Authorities issues. This structure, to some Several managers Philips Lumileds Daan Roosegaarde extent, undermines the fairly Wageningen University Dutch government favorable coverage of the GroenLinks Netherlands and other Dutch 0 20 40 60 80 protagonists.
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 80 Netherlands under the shadow of Srebrenica Peace & Justice/Rule of Law in U.S. media: Statement analysis
Monthly coverage of Peace & Justice/Rule of Law, 2012-2014 200 Peace and law issues became MH17 more prominent in 2013 in the 150 “Zwarte wake of the increasing world- Piet” Dutch priest killed in wide violence. The rise in 100 Syria Srebrenica coverage in September 2013 50 related to Dutch peacekeepers being indicted for not preventing 0 the massacre of Srebrenica. MH17 marked the overall peak in positive no clear tone negative 2014. Peace & Justice/Rule of Law: Tone of coverage of topics, 2012-2014 War crimes International conflicts Coverage on the Netherlands Illegal weapons Peacekeeping emphasized the downside of Int. criminal justice Racism events, although not all reports Armament Court cases were explicitly critical of Dutch Civil war Terrorism protagonists. The shooting down Middle East conflict Defence policy of MH17, as well as the court International terrorism Asylum/deportation case against the Dutch govern- Domestic security ment in connection with Srebre- 0 50 100 150 nica, were mostly negative.
Peace & Justice/Rule of Law: Top protagonists, 2012-2014 Dutch government The Netherlands While the Netherlands at large Sigrid Kaag Frans van der Lugt had to cope with negative Dutch cities Crime suspects coverage, leading Dutch Frans Timmermans Mark Rutte politicians did not garner Army Authorities significant negativity. Active Conflict victims Henk Zanoli communication on the issues Police force Military thus helps to put events in a ICC wider context and contribute to 0 20 40 60 80 100 120 a more balanced picture.
Basis: 20,088 statements about the Netherlands and Dutch protagonists in 10 opinion-leading U.S. print media 81 82 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
þ Indonesia 35
þ South Africa 44
þ Tu rkey 58
þ U.S. 68
Appendix
þ Methodology 83
¨ Media Set 92
83 Methodology
Key Concept I: The Awareness Threshold
Step 1: When does an event resonate with the public? Media coverage of BSE in Germany, opinion poll and beef consumption 1999-2001
The example of mad cow disease shows that people begin to worry about an issue, when it gets at least 1.5% of news coverage over a protracted time. Without ongoing coverage it drops from the public agenda again. As issues compete for awareness, only some issues, like, e.g., unemployment, will stay on the media agenda over very long periods without sponsors from politics or society. Step 2: How much coverage needs an organization or company? Correlation between media tone and Correlation between media tone and image ranking: 200 German image ranking: 21 most visible companies, 2012 companies, 2012
While there are only few polls measuring the awareness for companies, a study by Media Te n or and Pr of. Schwalbach of Humboldt University Berlin has shown that the perception of a company is only significantly influenced by media coverage when a minimum level of constant coverage in opinion-leading media is reached – ab ou t 1-2 contributions per month on TV and in weeklies an d 5-6 contributions per month in dailies.
Basis: 25,612 reports in 26 opinion-leading German TV, radio and print media 84 Methodology
Key Concept I: The Awareness Threshold
Media visibility predicts the nation brand value International TV coverage and Nation Brand Values, 2015
While the nation brand ranking of 100 states correlates well with the visibility of these countries in international TV news – rho=0.702** - there is almost no covariance between the nation brand ranking and tonality of media coverage – rho=0.085.
Only for the most visible nations, tone becomes important International TV coverage and Nation Brand Values: Top 18 countries (volume), 2015
Looking only at those countries that receive at least 2 stories per month and medium, visibility and brand rank get disconnected – rho=0.24 – while the correlation between tone and brand value becomes stronger for these 18 countries with rho=0.635**.
Basis: 31,900 news stories in foreign news in 22 international TV news shows, January-September 2015 Brand Finance Nation Brands October 2015, p. 14/15 (** Correlation is significant at the .01 level (2-tailed)) 85 Methodology
Key Concept II: Tone
What does Media Tenor understand under “tone”? Tone is the positive of negative description of a protagonist. Media Tenor does not analyze the description of facts per se, like, e.g., is war described in a positive or negative way? Moreover, Media Tenor does not judge the tone of coverage from its own perspective – the analysis takes the tone from the media source, either from persons or institutions that are quoted or from the journalist. Because the analysis of tone refers to protagonists the tone of all statements can be summarized.
Why does Media Tenor distinguish between explicit and implicit tone? Media Te n or analyzes the overall favorable or unfavorable description of a protagonist. While the impact of openly positive or negative ju d ge me nt s, like, e.g., “hero” or “villain”, on the perception of a protagonist is obvious, the circumstances described matter as well. Reports ab ou t rising unemployment are a negative description of the economy, even when the report does not report this fact as a problem.
Why does implicit tone matter? Reporting ab ou t unfavorable facts affects the perception of a protagonist – and particularly of a country. Reporting about crime or diseases affects tourism, even when no one is blamed for this. Coverage of “red tape” has a negative impact of FDI, even when no politician is named as responsible.
Are all expressions of tone unambiguous? While many positive or negative statements are clear with reference to a protagonist, some of them depend on the position of the reader. Media Tenor codes these as “ambivalent”. Some expressions of tone relate to positive and negative aspects but cannot be decided, these are ambivalent as well. The context of the whole text is taken into account when the tone of an individual statement is coded.
What are the expressions of tone coded by Media Tenor Media Tenor distinguishes between strongly and moderately positive and negative tone, ambivalent tone and neutral statements. Neutral statements convey a fact and have no bearing on the positive or negative perception of a protagonist, like, e.g., his date of birth. The individual expressions of explicit and implicit tone are condensed into the three values “positive / 1”, “negative / -1” and “no clear tone / 0”.
86 Methodology
Media selection and search terms
Media selection
Media Te n or has selected the media outlets for this analysis based on the following criteria: • Opinion-leadership Based on the co-orientation of journalists, a limited number of opinion-leading media shapes the news selection and the trends in tonality for most other media. This can be measured, for example, by analyzing the citation patterns. • Reach National media outlets with a large audience. To underscore the importance of reach, Media Tenor has included TV sources for German, South Africa and the U.S. • Political orientation If possible, Media Tenor has included media outlets that represent the different strands of the political spectrum. • General public and professional public If possible, Media Tenor has included business papers in addition to general interest news media, in order to analyze the impact of reporting on business leaders. • Regional level As a wide range of the activities of Dutch PD and ICB addresses audiences on the regional level, Media Tenor has included regional newspapers in addition to opinion-leading national media outlets.
Search terms
Media Tenor has an al yze d all news stories reporting about Dutch protagonists or the Netherlands. Additionally, activities of international companies in the Netherlands have been included as well, while reports about the international organizations based in the Netherlands (e.g., the ICT), have been excluded. These news stories have been sourced from media databases an d websites based only on the references “Dutch”, “Netherlands” and “Holland” in the respective languages. As a criterion of relevance, only stories that describe the Netherlands or Du t ch protagonists in at least 5 lines (5 seconds in TV news) have been included in t o the analysis. All sections of the media have been analyzed, with the exception of the sports pages. Sports news in other sections, e.g. on the title page, have been included. No stories have been excluded on account of their subject matter, therefore allowing a more comprehensive analysis of topic structures. References to Dutch protagonists, which do not mention their origin, could not be found.
87 Methodology
Media analysis = Coding
Human coders analyze the media content
Media Tenor’s approach begins with 120 other-tongue media analysts examining each report in the opinion-leading media according to a comprehensive topical index which includes client companies, focus industries and selected political events. Each report's content is further encoded into an internationally networked database. Coded content includes the primary and secondary protagonists, primary and secondary topics, locations, explicit valuations, implicit ratings, sources' identities, genders, nationalities as well as other pertinent information. Some topical areas are coded in even greater detail, with each of these aspects fully documented for each statement within the report.
Inter-coder Reliability Inter-Coder Reliability is the level of consistency in coding between media analysts. Media Tenor International guarantees at least 85% inter-coder reliability on results. This is an exceptionally high benchmark for industrial data (academia defines 70% as a “good standard”), minimizing the possible effect of personal opinion in the data. These checks are run on a quarterly basis, with results published in Media Te n or quarterly.
Research and Analysis Media Tenor researchers then analyze the data for trends in the media cover-age. That is in terms of individual businesses, industry sectors, political events, countries' images and special research areas, such as environment/health, race, sustainable development, CSR and conflicts like wage negotiations. Media Tenor places this research into the context of overall media content trends as well. Individual media are each analyzed for general content trends and then com-pared to one an oth e r. The same analysis is also performed on overall types of media such as social media and online media, daily newspapers an d television news programs, therefore providing an objective, comprehensive overview of media types and their relative influence.
88 Methodology
Content analysis
Analysis on statement level All statements about the Netherlands and all statements about the Dutch protagonists are to be taken into consideration. Protagonists are the persons, groups or institutions that are described in the news. A statement is a unit of written or spoken language defined by a combination of an analyzed subject (i.e. the protagonist to which the statement refers), a theme (i.e. the topic mentioned with regards to the protagonist), a tendency of presentation and a source. Any change in • analyzed protagonist • topic • tendency of presentation • Source represents a new statement. Analysis on report level TV news was analyzed on report level: All information about a protagonist is aggregated on the level of the news story. A news story on TV is defined by the style of presentation. An an n oun ce me n t by the anchorman an d a film report on the same issue constitute two stories. Protagonist and topic codes are compatible with the statement level an al ysis. TV news ar e analyzed completely. The relevance criterion of 5 seconds is applied here as well. Analysis of tone The an al ysis of the tone of coverage refers to the coded protagonist, in relation to the coded topic. Media Te n or distinguishes between the explicit tendency (e.g. “bad”) and the context valuation (“is responsible for the death of many people”). Explicit ratings are dependent on the presence and value of clearly judgmental or evaluative language (e.g. “good”, “bad”, “ominous”, “ridiculous”, “brilliant”)
Implicit ratings are based on contextual in for mat ion and its impact on the opinion of the protagonist in the statement. Implicit ratings often fall in grey areas and should be considered in the context of the protagonist’s situation, not on the coder’s root definition of a given term. For example, the use of the phrase “inflexible” could be considered positive if it is used in reference to commonly accepted aims. However, if it implies that a religious leader has caused detriment to his followers through his “inflexible” conduct, the rating would be negative.
89 Methodology
Coding application
Tex t ex ample
This text from the New Yo rk Ti mes is coded for the following variables. The example refers to the headline of the story (the example shows the web version of the print story that was analyzed). Coding mask
90 Methodology
Definition of the themes of analysis
• Culture: All statements referring to arts, culture and education.
• Creative industries: All statements about companies from the media, advertising, IT, education, entertainment, ISP, clothing, museum and trade fair industries, as well as skilled crafts and freelancers.
• Peace & Justice/Rule of Law: All statements about international politics, law, domestic security and selected crimes that affect official institutions (police, corruption etc.).
• Economy: All statements about economic issues (not business).
• Europe: All statements about EU politics, the EURO, or referring to the EU or the Eurozone as a location.
• Water/climate/energy: All statements referring to environmental and energy issues.
These definitions were used to group the total corpus of information into the themes. Media Tenor uses the following thematic groups to analyze the topic structure of the news about the Netherlands and Dutch protagonists: • Party politics • Domestic policy • Crime/security • Foreign policy/conflicts • Economy • Business • Social policy • Culture/society • Environment/energy • Internal affairs of NGOs/institutions • Accidents/catastrophes • Sports (the sports sections were not analyzed for this project) • Other topics
91 Agenda
þ Executive Summary 3
þ International Overview 4
Analysis of individual media markets
þ Egypt 11
þ Germany 21
þ Indonesia 35
þ South Africa 44
þ Tu rkey 58
þ U.S. 68
Appendix
þ Methodology 83
þ Media Set 92
92 Media overview Description of print media analyzed for Egypt
Medium Top journalists Audience Print circulation Web version Political affiliation Media type/ quality / language Al Gomhuriah no journalist Audience is national 200,000 copies/ dailyalgomhuria.net.eg Critics alleged that these Daily identified and from some newspapers served to countries: Saudi celebrate the ruling Arabic Arabia, US, UAE, regime, publish official Kuwait government statements, and marginalize the political opposition. (Under President Hosni Mubarak) AL Dostor no journalist Audience is national February 2011: with Aldostor.com Al-Dostor is the most Daily – Weekly identified a daily edition outspoken newspaper that selling 45,000 and criticized the reg ime and Arabic weekly edition the government. selling 85,000 copies. Youm 7 no journalist Audience is national 5.97 mil viewers youm7.com Youm7 is avowedly Daily identified and from some daily non-partisan and eschews countries: Saudi Average female is affiliation with any Arabic – English Arabia, US, UAE, higher. religious, political, or Kuwait Most of viewers are social group. in college Al Wafd no journalist Audience is national 367,000 viewers dailyAlwafd.org The media belongs to Daily identified General audience Wafd Party Political alignment: Arabic Opposition (Centre –right, National liberalism, Egyptian nationalism) Al Ahram no journalist Audience is national 1million circulation Ahram.org.eg It has often been accused Daily identified and international daily of heavy influence and General audience 1,2 million (Fridays) censorship by the Egyptian Arabic government Watani no journalist Famous among Coptic Wataninet.com Focusing on Coptic issues, Weekly (Sunday) identified diaspora and Egyptian heritage and the Coptic Christian development of Egpytian Arabic General audience society Arab Finance no journalist Audience is national 20,800 viewers daily Arabfinance.com ArabFinance.com was Daily identified General audience Average male is formed to meet a growing higher. demand for online trading, Arabic - English Most of viewers are transparent financial graduate school information, and financial services in Egypt and the Arab world. Akher Saa no journalist National audience and 145,500 dar.akhbarelyom. Gov ernment owned Weekly (Wednesday) identified Gulf c ountries - com Arabic
93 Media overview Description of the TV and print media analyzed for Germany
Medium Top journalists Audience Print circulation Web v ersion Political affiliation Media type/ quality / language ARD Tag esschau Feld, Christian no target age ava ila b le 8,96 Mio viewers tagesschau.de Public service TV, no Daily fifteen minutes vo n Haaren, Marion political affiliations. Ge rma n Hofer, Jan Audience is national 32% market share of viewers ARD is perceived to be Krause, Rolf-Dieter ce n tre le ft Rakers, Judith
ARD Tag esthemen vo n Haaren, Marion no target age available 2,46 Mio viewers tagesschau.de Public service TV, no Daily half-hour Miosga, Caren political affiliations. Ge rma n Rakers, Judith Audience is national 11% market share of viewers ARD is perceived to be Daubner, Susanne ce n tre le ft Sch rö de r, Thorsten
ZDF heute D`hondt, Ina no target age available 3,79 Mio viewers heute.de Public service TV, no Daily twenty minutes Ge rste r, Petra political affiliations. Ge rma n Fornoff, Matthias Audience is national 17,1% market share of ZDF perceived center Hahlweg , Barbara vie w e rs right va n Kampen, Udo
ZDF heute journal D`hondt, Ina no target age available 3,9 Mio viewers heute.de Public service TV, no Daily half-hour Ga u se , Gu n du la political affiliations. Ge rma n va n Kampen, Udo Audience is national 14,2 % market share of ZDF perceived to be Wolf, Heinz vie w e rs ce n tre right Kleber, Claus
Süddeutsche Zeitung Kirchner, Thomas no target age available 392,204 (Monday-Sa tu rda y) sz.de SZ is perceived as left- Daily (Monday to Saturday) Ga mme lin, Cerstin wing/ liberal Ge rma n Läsker, Kristina Audience is national Reach: Sch n e ide r, Je n s 1,13 Mio Pschak, Ecelyn Welt Sa ve lbe rg , Rob 65% male 200,577 (Monday-Sa tu rda y) welt.de Welt is perceived as Daily (Monday to Saturday) Ge isle r, Bo b co n se rva tive Ge rma n Wüpper, Ge sch e 59% aged 30-59 Reach: 698,000 Wetzel, Daniel Brech, Sarah Maria Audience is national
FAZ Sta be n o w , M ich a e l 63% male 277,314 faz.net FAZ is perceived as Daily (Monday to Saturday) Lühmann, Hannah (Monday-Sa tu rda y) strongly conservative Ge rma n Sch u e me r, Dirk Age: 52,8 Ross, Andreas Reach: Stro be l y Se rra , Audience is national 680,000 Ja k o b Rheinische Post Go e rtz, Wolfram 47% male 315,598 (Monday-Sa tu rda y) rp-online.de Rheinische Post is Daily (Monday to Saturday) Go ldlu e ck e , Regina perceived as conservative Ge rma n Haas-Pilwat, Dagmar 70% aged 30-59 Reach: 827,000 Ste e g , Lena Puzalowski, Julia Audience is local
Stuttgarter Zeitung Hetzel, Helmut 47% male 188,889 (Monday-Sa tu rda y) Stu ttg a rte r-ze itung .de Stu ttg a rte r Zeitung is Daily (Monday to Saturday) Keck, Christine perceived as co n se rva tive Ge rma n Wal, Oene va n d e r 51% aged 30-59 Reach: Ziedler, Christopher 508,000 Fritz-Kador, Brigitte Audience is local
Ha ndelsbla tt Flauger, Jürgen 82,5% male 122,939 handelsblatt.com Handelsblatt is perceived Daily (Monday to Friday) Kapalschinski, (Monday-Friday) as liberal Ge rma n Christoph Age: 48,8 Berschens, Ruth Reach: Herz, Carsten Audience is national 432,000 Hank e, Thomas Spiegel Sch u lt, Christoph 67,1% male 822,761 spiegel.de Spiegel is perceived as Weekly (every Saturday) Harding haus, le ft-wing/ liberal Ge rma n Barbara 46,4 age 50+ Reach: Multi-award winning, highly Knöfel, Ulrike 6,11 Mio respected Pauly, Christoph Audience is national Kühn, Alexander
Focus Weik ard, Andre no target demographics 501,504 focus.de Focus is perceived as Weekly (every Saturday) Sch w e ig h o e fe r, K. available bourgeois liberal Ge rma n Czoeppan, G, Reach: Moritz, Hans-Jü rg e n Audience is national 4,18 Mio Sch u ste r, Jo ch e n
Zeit Krupa, Matthias 59% male 503,814 ze it.de Zeit is perceived as left- Weekly (every Thursday) Albrecht, Harro wing/ Ge rma n Vorholz, Fritz 50% aged 30-59 Reach: lib e ra l Brost, Marc Audience is national 1,66 Mio Bittner, Jo ch e n Bild-Zeitung Fest, Nicolaus 65% male 2,219,739 bild.de Bild is pe rce ive d a s Daily Sch ö n bu rg , populist Ge rma n Alexander von no age target ava ila b le Considered sensationalist Driese, Patricia Reach: 10,53 Mio Sch n e ide r, F ra n k Audience is national Varro, Dora
positive no clear tone negative
94 Media overview Description of print and online media analyzed for Indonesia
Medium Top Journalists Audience Print circulation Web v ersion Political affiliation Media type / q u ality / language Bali Post no journalist Audience is Bali area 2,740 balipost.co.id In 1965, it was Daily/Indonesian identified affiliated with Partai Nasionalis Indonesia Good reputation (PNI), the biggest party in Bali at that Poorly connected in time respect to any social network
A fully trustworthy domain
Bisnis Indonesia no journalist Audience is national and 510,000 Bisnis.com This is a business Daily/ Indonesian identified from select countries: daily newspaper Good reputation US, Malaysia, Singapore, Russi a Moderately connected in respect to social networks
A safe domain Jakarta Post Santoso, 70% male ~40,000 daily The jakartapost.com A vocal pro- Daily/English Aboeprijadi 30% female democracy point of Cahyafitri, Raras Audience are Indonesian view The largest English Ri ri hena, Yohanna business people, well- language newspaper in Dewi, Sita W educated, Indonesians, Indonesia Natahadibrata, and foreigners (US, Nadya Singapore, India, A fully trustworthy Malaysia) domain Jawa Pos no journalist Audience is national and 400,000 Jawapos.com Daily/ Indonesian identified from Singapore The largest daily in East Java
Has won some awards
Excellent reputation
A fully trustworthy domain
Kompas no journalist Audience is national and Average of 500,000 Kompas.com Neutral Daily/ Indonesian identified from select countries: 610,000 (Sunday) As a Catholic- The most widely read Singapore, Australia, affiliated newspaper, newspaper in Indonesia, Malaysia, Netherlands Kompas defends being the only Christian interests newspaper covering 33 provinces of the country
Has a reputation in Indonesia for high- quality writing and investigative journalism Kontan no journalist Audience is national and 257,000 daily kontan.co.id These are business Daily/Indonesian identified from some countries: daily and weekly Singapore, US newspapers
Koran Tempo no journalist Audience is national and 591,000 Tempo.co Under the “New Weekly/ Indonesian identified from US, Malaysia, Order” of President Singapore, Australia Suharto, the Excellent reputation publishing of Tempo magazine was banned Moderately connected in The magazine has respect to social continued its networks independent position. A fully trustworthy domain with mostly positive visitor reviews Sindo no journalist National and 9 provincial 336,000 koran-sindo.com Affiliated to the Daily, Indonesian identified editions private RCTI TV station
positive no clear tone negative
95 Media overview Description of the TV and print media analyzed for South Africa
Mediu m Top journalists Audience Print circulation Web version Political affiliation Media type / quality / language SABC 1 Zulu/Xhosa Jonas, Sisanda National TV program http://www.sabc1.c The SABC is the state Zulu/Xhosa News Langa, Vusiwe Targets primarily ages 3.7 million viewers o.za/sabc/home/sa broadcaster of South A frica. The news on SABC 1 between 15-34 bc1 Although it has never explicitly alternates. Some nights speaking Nguni stated that it is aligned to the it is presented in Zulu languages. ANC, this is something that the while on others it is SABC has been criticized for. presented in Xhosa. SABC 2 Afrikaans News April, Terrence National TV program http://www.sabc2.c The SABC is the state Daily Zunckel, Liezl SABC 2 caters to both 797,000 viewers o.za/sabc/home/sa broadcaster of South A frica. 30 minutes middle and high end bc2 Although it has never explicitly markets for viewers stated that it is aligned to the Afrikaans speaking Sotho, ANC, this is something that the Afrikaans, Venda, SABC has been criticised for. Tsonga and English. SABC 2 Sotho News Seleso, Lebeko National TV program http://www.sabc2.c The SABC is the state Daily SABC 2 caters to both 1.1 million viewers o.za/sabc/home/sa broadcaster of South A frica. 30 minutes middle and high end bc2 Although it has never explicitly markets for viewers stated that it is aligned to the Sotho speaking Sotho, ANC, this is something that the Afrikaans, Venda, SABC has been criticised for. Tsonga and English. SABC 3 Ndoro, Peter National TV program http://www.sabc3.c The SABC is the state Daily Chetty, Vabakshnee Targeted at mostly 705,000 viewers o.za/sabc/home/sa broadcaster of South A frica. 30 minutes Burke, Simon affluent English- bc3 Although it has never explicitly speaking citizens. stated that it is aligned to the English Target market are ANC, this is something that the viewers aged between SABC has been criticised for. 18-49. eNews P r ime T ime Masinda, Ronald National TV program www.etv.co.za E-TV has no political affiliation Daily Targeting the higher 751,000 viewers 30 minutes LSM groups across a variety of languages. English Cape Times Delonno, Peter Audience is provincial: Newspaper www.capetimes.co. Print media in SA are not Daily Weaver, Tony West 234, 000 readers za considered to have any Buthelezi, Londiwe ern Cape political affiliations. English Hazelhurst, Ethel Pressly, Donwald The Star ./. Audience is provincial - Newspaper www.iol.co.za/the- Print media in SA are not Daily Johannesburg 602, 000 readers star considered to have any political affiliations. English Business Day Allix, Mark Audience is national Newspaper www.bdlive.co.za Print media in SA are not Daily Haw, Penny 62, 000 readers considered to have any Cole, Madden political affiliations. English Hedley, Nick Anderson, Alistair The Sunday Times Nooy, Richard de Audience is national Newspaper www.timeslive.co.z Print media in SA are not Weekly Simuchoba, Arthur a/sundaytimes considered to have any Sassen, Robyn 3,738,000 political affiliations. English Ash, Paul readers
Cape Argus Lewis, Anel Audience is provincial – Newspaper www.iol.co.za/cape Print media in SA are not Daily Mposo, Nontando Western Cape argus considered to have any 358,000 political affiliations. English readers Mail & Gu ar dian Traynor, Ian Audience is National Newspaper www.mg.co.za Print media in SA are not Weekly Chrisafis, Angelique 555,000 considered to have any Malan, Mia readers political affiliations. English Sowetan Khumela, Fhumulani Audience is National 1,611,000 readers www.sowetanlive.c Print media in SA are not Daily Justice o.za considered to have anypolitical Said, Nick affiliations. English
City Press Klein, Marcia Audience is National 1,761,000 readers http://www.news24 Print media in SA are not Weekly Van Rensburg, Dewald .com/City-Press/ considered to have any Armstrong, Drew political affiliations. English Kitamura, Makiko Beeld Tempelhoff, Elise Audience is National 384,000 readers http://www.netwe r Print media in SA are not Daily Prince, Llewellyn k24.com/nuus?redir considered to have any Van Rooyen, Fanie ect_from=beeld political affiliations. Afrikaans Rapport Botha, Eddie Audience is National 1,065,000 readers media24.newspaper Print media in SA are not Weekly direct.com/epaper/ considered to have any viewer.aspx?newspa political affiliations. English per=rapport. positive no clear tone negative
96 Media overview Description of the print media analyzed for Turkey
Media type / Print Political Medium Top journalists Audience Web version quality / circulation affiliation language Milliyet no journalist Average age: 158,075 milliyet.com.tr Kemalism, Daily identified 50 / Audience Secularism, Turkish is both Centre-left national and local Cumhuriyet no journalist Average age: 53,049 cumhuriyet.com. Social Daily identified 55 / Audience tr Democracy, Turkish is national Kemalism, Secularism Hürriyet Oeztuerk, Uenal Average age: 363,748 hurriyet.com.tr Mainstream, Daily Aydin, Cetin 49 / Audience Liberalism Turkish is both Secularism, national and Centre-Left local Zaman Livaneli, Unal Average age: 991,010 zaman.com.tr Gülenism, Daily 35 / Audience Islamic, Turkish is national Right-Wing Habertürk Boerekci, Average age: 119,224 htgazete.com.tr Nationalism, Daily Guelenay 45 / Audience Conservatism, Turkish Yilmaz, Ozlem is national Right-Wing Kivanc, Ahmet
Posta Holligan, Anna Average age: 396,716 posta.com.tr Mainstream, Daily Irepoglu, Gül 49/Audience Tabloid Turkish Ozkan, Yusuf is national no journalist Average age: identified 35 / Gülenism, Today’s todayszaman.co Daily Audience is 8,686 Islamic, m English Zaman business Right-Wing executives no journalist Average age: Pro-AKP, identified 50 / Social Daily Audience is 308,341 sabah.com.tr Sabah conservatism, Turkish both national Centre-Right and local no journalist Average age: identified 55 / Pro-AKP, Daily 101,851 aksam.com.tr Aksam Audience is Centre-Right Turkish national no journalist Average age: Esenler identified 60 113,417 www.esenlerhab Daily Haber Audience is er.com Turkish local no journalist Average age: Daily Akdeniz identified 60 / akdenizhaber.co n.a. Turkish Haber Audience is m.tr local no journalist Average age: identified 40 / Daily 58,309 Business, Audience is dunya.com Turkish Dünya Financial business executives positive no clear tone negative
97 Media overview Description of the TV and print media analyzed for the U.S.
Medium Top Journalists Audience Print circulation Web v ersion Political affiliation Media type / quality / language FOX News Harrig an, Steve Average age: 68 TV program 1.7 million FoxNews.com Media in the U.S. are not Daily 1-hour / English Wallace, Chris vie w e rs n ig h tly co n sid e re d to h a ve Audience is national political affiliations. However, Fox News is perceived as strongly co n se rva tive
CBS News Pelley, Scott Average age: 64 TV program CBSNews.com Media in the U.S. are not Daily half-hour / English Palmer, Elizabeth 6 million viewers nightly co n sid e re d to h a ve Audience is national political affiliations. However, CBS News is perceived as slightly co n se rva tive
NBC News Williams, Brian Average age: 62 TV program NBCNews.com Media in the U.S. are not Daily half-hour / English Go lo sta n i, Duncan 8.3 million viewers nightly co n sid e re d to h a ve Audience is national political affiliations. However, NBC News is perceived as slightly lib e ra l The New York Times Hig g ins, Andrew 61.5% male 2,178,674 (Monday-Friday), NYTimes.com Media in the U.S. are not Daily / English Sh o rto , Russell 2,624,277 (Sunday) co n sid e re d to h a ve Kanter, James 79.1% age 35+ political affiliations. Multi-award winning, highly Sch u e tze , However, The New York respected Christopher F. Audience is both national and Times is perceived as Barnard, Anne lo ca l somewhat liberal
The Washington Post Faiola, Anthony 54% male 417,727 (Monday-Friday); Washing tonPost.com Media in the U.S. are not Daily / English Dollar, Steve 621,032 (Sunday) co n sid e re d to h a ve Hesse, M onica 55.2% age 35+ political affiliations. Multi-award winning, highly Morris, Loveday However, The Washington respected Mufson, Steven Audience is both national and Post is perceived as lo ca l somewhat liberal
The Chicago Tribune Deutsch, Anthony 48.9% male 1,018,000 circulation ChicagoTribune.com Media in the U.S. are not Daily / English Ste ve s, Rick (Sunday) co n sid e re d to h a ve Frankel, Todd Average age: 45.2 political affiliations. Has won some awards vo n Rh e in , Jo h n However, The Chicago Ferry, Peter Audience is Chicago and the Tribune is perceived as Markoutsas, Elaine Gre a t L a k e s re gio n somewhat liberal
The Wall Street Journal Marcus, J. S. 67.7% male 1,896,000 circulation WSJ.com Media in the U.S. are not Daily / English va n Tartwijk, Maarten co n sid e re d to h a ve Fowler, Tom Average age: 45.4 political affiliations. Multi-award winning, highly Mock, Vanessa However, The Wall Street respected Dalton, Matthew Audience is business executives Journal is perceived as and New York City area co n se rva tive
The Boston Globe Sme e , Sebastian 50% male 634,600 circulation BostonGlobe.com Media in the U.S. are not Daily / English Wrig ht, Chris co n sid e re d to h a ve Ailworth, Erin 73% age 45+ political affiliations. Has won some awards Matchan, Linda However, the Boston Weining er, David Audience is Boston and the Globe is perceived as surrounding area lib e ra l The Los Angeles Times Chu, Henry 50.7% male 1,389,000 circulation LosAngelesTimes.com Media in the U.S. are not Daily / English McDonnell, Patrick J. (Sundays) co n sid e re d to h a ve Bulos, Nabih Average age: 43.7 political affiliations. Has won some awards Collins, Scott However, The Los Angeles Kaplan, Karen Audience is Los Angeles metro Times is perceived as area lib e ra l The New York Post Rosenbaum, Sophia 64% male 414,139 NewYork Post.com Media in the U.S. are not Daily / English Cahalan, Susannah co n sid e re d to h a ve Hoffman, Barbara No age data available political affiliations. Considered sensationalist Atkinson, Claire However The New York Adams, Cindy Audience is New York City Post is perceived as co n se rva tive Newsweek di Giovanni, Janine 55.3% male 3,267,000 circulation Newsweek .com Media in the U.S. are not Week ly / Eng lish Varadarajan, Tunku co n sid e re d to h a ve Ju k e s, Peter Average age: 44.8 political affiliations. Respected general interest Avni, Benny However, Newsweek is publication Audience is national perceived as slightly lib e ra l Time Gu mbe l, Pe te r 52% male 16,613,000 (total audience, Time.com Media in the U.S. are not Week ly / Eng lish Cendrowicz, Leo reflecting multiple readers co n sid e re d to h a ve Katz, Andrew Average age: 49 per issue) political affiliations. Respected general interest Mayer, Catherine However, Time is publication Walsh, Brian Audience is national perceived as slightly co n se rva tive U.S . News a nd World no journalist ide n tifie d 59.8% male 2,132,000 circulation USNews.com Media in the U.S. are not Digital Only with daily updates and Report co n sid e re d to h a ve occasional print special editions. Average age: 45.5 political affiliations. However, U.S. News and English Audience is national World Report is perceived as somewhat conservative Respected general interest publication
positive no clear tone negative
98 Reputation and its risks Harvard Business Review, 2007
“Executives know that their company’s reputation affects their ability to deliver performance both now and in the future. Companies with a strong positive reputation attract better people and are perceived as providing more value in their products and services, which often allows them to charge a premium for them. Their customers are more loyal and buy a broader range of products and services. Because the market believes such companies will be able to deliver sustained earnings and future growth, they have a higher price-earnings multiple and market value and a lower cost of capital. However, in an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, companies are especially vulnerable to anything that damages their reputation. Most companies, however, do an inadequate job of managing their reputations. They fail to recognize that reputational risk is a distinct, corporate-wide category of risk and, instead, tend to mistake their process for handling threats to their reputations that have already surfaced, usually publicly, as satisfactory process. This is not risk management; it is crisis management. While companies have become sophisticated in managing crises, it is a reactive approach to limit the damage. In contrast, reputational risk management is a proactive process.“ ROBERT ECCLES, ROLAND SCHATZ in Harvard Business Review, 2007/1
99 Testimonials on Media Tenor Business experts on the importance of reputational issues
“Without the support of Media Tenor our work would not have been under- stood by the world leaders on one hand and the general public on the other.” PETER EIGEN, Former President Transparency International
“Journalists have an extreme impact on what is going on in the world. Therefore we need a watchdog for us watchdogs. I am grateful that Media Tenor serves this need from a scientific approach but with a strong journalistic understanding.” FRED KEMPE, Former Editor in Chief, Wall Street Journal, Current President at The Atlantic Council of the United States “Strategic Media Relations needs a clear and independent seismograph telling us in advance where the weaknesses of our external communications are. Media Tenor serves on a global level with their continuous qualified analysis of traditional media as well as monitoring the internet.” RICHARD GAUL, Head of Corporate Communications 1985 - 2006, BMW
“Daily reports on the media coverage, and expert analysis of the areas of our strengths and weaknesses allowed us to tailor our coverage accordingly; to refocus our efforts on the desired messages and on the sections of the media where we were not being so successful. Without the fine work of Media Tenor that could never have been done effectively.” DR. MICHEL OGRIZEK, International Communications Consultant, Paris
“Media Tenor International provides a unique way for a company to compare the message it is intending to send with the message that is getting heard. Those companies who are committed to greater transparency will find Media Tenor an invaluable tool for improving communications to their shareholders and other stakeholders. Media Tenor is also a useful tool for investors since it enables them to assess the risks to reputation and brand of their portfolio companies.” PROF. DR. ROBERT G. ECCLES, CEO Perception Partners, Inc.
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ADVISORY BOARD ANALYZED COUNTRIES
Prof. Dr. Frank Brettschneider, Institute for Communication Science, University of Hohenheim, Stuttgart
Prof. Dr. Stephen Coleman, University of Leeds, Director of Research Institute for Communications
Farhad Dilmaghani, President of DeutschPlus – Initiative für eine plurale Republik
Prof. Dr. Wolfgang Donsbach, Managing Director of the Institute for Communication Science, TU Dresden, President Past and Chair of International Communication Association
Dr. Robert G. Eccles, Harvard Business School, Boston Founder and CEO Roland Schatz Nak hle El-Hage, Editor-in -Chief, Al Arabiyah, Dubai [email protected]
Dr. Christoph Frei, Director General, World Energy Council, London Supervisory Board Alfred Berkeley III, former President NASDAQ, New York Prof. Dr. Frank Go, Rotterdam School of Management, Erasmus University, Richard Gaul, former Global Head PR and Politics, BMW Rotterdam Group, Berlin Anthony Gooch, Head of Public Affairs and Media Relations, OECD, Paris Anis Asghar, Founder and Managing Director, Clan Capital Ltd, London Prof. Michael B. Goodman, Director Corporate Communication Institute, New York Media Tenor South Africa 306 Glenwood Road, Ulrik Haagerup, Editor-in-Chief, DR-TV, Copenhagen Lynnwood Park, Pretoria, 0081 Bernard Kalb, former Assistant Secretary of State for Public Affairs, State South Africa Department, Washington DC (t) +27 12 369 7760 (f) +27 12 361 0470 Eli Khoury, Founder and CEO, Quantum Group Saatchi & Saatchi MENA, Beirut Media Tenor United States Stephen Killelea, Founder and CEO, Institute for Economics and Peace, 515 Madison Ave Sydney Suite 1600, New York, NY 10022 Francesco de Leo, CEO Green Comm Challenge, Los Angeles United States (t) +1 212 935 0210 Prof. Shiping Liu, Chief Scientist & Associate Director of CAS Financial (f) +1 212 428 6817 Technology Center, Chairman of GBICC, Shanghai Media Tenor Vietnam Prof. Dr. Max McCombs, University of Texas, Austin A10, 78 Planning Area Trung Tien, Alisa Miller, CEO, Public Radio International, Minneapolis Kham Thien Michel Ogrizek, International Communications Expert, Paris Dong Da District, Ha Noi Vietnam Prof. Dr. Nitin Nohria, Professor Business Administration of Dean Harvard (t) +84 4 3516 1926 Business School, Boston Media Tenor International AG Prof. Dr. Eli Pollak, Weizman Institute, University of Jerusalem, Israel’s Alte Jonastrasse 48 Media Watch, Jerusalem CH-8640 Rapperswil Lake Zurich Prof. Dr. Donald Shaw, University of North Carolina at Chapel Hill Switzerland (t) +41 43 255 1920 Prof. Holli Semetko, Asa Griggs Candler Professor of Media and International Affairs, Professor of Political Science, Emory University, (f) +41 43 255 1929 Atlanta, USA www.mediatenor.com Prof. Jan-Egbert Sturm, Director, KOF, Zurich www.agendasetting.com www.innovatio.de
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