WISCONSIN DELLS VISITOR & CONVENTION BUREAU ANNUAL REPORT 2016

1 July 2017 MISSION STATEMENT CONTENTS The WDVCB is the official destination marketing HELLO BUREAU PARTNERS: organization for the Wisconsin Dells area whose mission 2 Letter from President & is to grow the economic impact of tourism through Executive Director Trendy. marketing, public relations and development efforts that benefit our visitors and members. 3 Mission & Vision Statements It’s a word that is not often used to describe the Midwest. VISION STATEMENT 4 Economic Impact And yet we have proof that Wisconsin Dells is indeed trendy or, better Our vision is to secure the Wisconsin Dells area as a said, “on trend.” The proof, you ask? It’s the 2016 economic impact report. national year-round tourism destination by providing 6 Financials Direct visitor spending in the community was up 4.4% to $1.13 billion, visitors with a unique and diverse recreational experience with food tourism and active lifestyle tourism, two of the most important unsurpassed in quality, which offers the WDVCB 8 Performance Report tourism trends in the country, contributing to that increase. membership and staff a framework for growth and economic opportunity. 9 Marketing Yet it’s not solely about being on trend that gives us cause to celebrate. WDVCB members understand the commitment and Public Relations It’s also sustained growth, with Wisconsin Dells posting gains every year 11 dedication it takes to build a successful destination. In for the last seven years. Now that is remarkable! Wisconsin Dells, membership means more than signing a 12 Meetings, Conventions, contract and paying membership dues. WDVCB members Sports & Groups With lots of new offerings for 2017, it’s clear all of you intend to keep that write bylaws, set policy and give direction to Bureau staff. growth line trending up. For now, however, take a moment to enjoy the More importantly, they volunteer their time, talent and 13 Festivals good news. You’ve earned it! resources to contribute to the success of Bureau events and programs. As leaders in the tourism industry, they are 14 Board of Directors Sincerely, also active in statewide tourism issues and policies. 15 Committees & Staff

NUMBER OF WDVCB MEMBERS BY DIVISION

2015 2016 Jill C. Diehl Accommodation 93 91 President Attraction 84 86 Business/Asso. 100 102 Campground 20 21 Restaurant 104 101 Shopping 61 63 Visitor Services 32 29

Romy A. Snyder TOTAL 494 493 Executive Director

2 3 2016 ECONOMIC IMPACT ATTRACTION DIVISION VISITOR EXPENDITURES BY CATEGORY MEMBERSHIP INCOME VISITOR EXPENDITURES BY CATEGORY ACCOMMODATION DIVISION VISITOR SPENDING Lodging RESTAURANT DIVISION $406,716,063 2015 2016 % Change LODGING Direct Impact* $1,087,204,035 $1,134,560,300 4.4% Transportation ASSOCIATE DIVISION Total Impact** $1,460,814,203 $1,521,698,428 4.2% $79,846,950TRANSPORTATION Retail RETAIL CAMPGROUND DIVISION $212,888,468 * Travelers create direct economic value within a discreet group of sectors (e.g. recreation, lodging RecreationRECREATION SHOPPING DIVISION – details on page 5.) This supports a relative proportion of jobs, wages, taxes and GDP within $135,604,730FOOD & BEVERAGE each sector. VISITOR SERVICES DIVISION Food & Beverage $299,504,090 ** Each directly affected sector also purchases goods and services as inputs (e.g. food wholesalers, utilities) into production. These impacts are called indirect impacts. Lastly, the induced impact is generated when employees whose incomes are generated either directly or indirectly by tourism, spend those incomes in the state economy. TOTAL INCOME TOTAL EXPENSES

ROOM TAX MARKETING TOTAL GOVERNMENT REVENUES GENERATED MEMBERSHIP ADMINISTRATION 2015 2016 % Change ESTIMATED VISITOR EXPENDITURE State $42.8 million $44.9 million 4.9%PROGRAM INCOME MEMBERSHIP COMPARISON BY SEASON Local $53.3 million $54.2 million 1.8% OTHER INCOME DEVELOPMENT

500,000,000 2015 2016 400,000,000 The data above is from “The Economic Impact of Tourism in Wisconsin Dells – 2016” and was prepared by MARKETING EXPENSES Tourism Economics, anROOM Oxford Economics TAX INCOME company located in Philadelphia, PA, dedicated to providing high SUMMER LEISURE value, robust and relevant analyses of the tourism sector that reflects the dynamics of local and global 300,000,000 CONVENTION SALES economics. The research model used for this year’s data is an Input-Output (IO) IMPLAN model that profiles NOV/DEC-PRIOR YEAR an economy by measuring the relationships among industries and consumers. The model calculates three PUBLIC RELATIONS 200,000,000 levels of impact – direct, indirect and induced. 1ST QUARTER YEAR-ROUND 100,000,000 Direct Impact: Visitor’s expenditures on attractions/recreation, lodging, 2NDfood & QUARTER beverage, retail and transportation. WINTER/SPRING LEISURE 3RD QUARTER 0 Winter Spring Summer Fall Indirect Impact*: The flow of visitor’s expenditures as it is traced to food wholesalers and FALL LEISURE farmers, utilities, marketing, publishing and so on. OCT-CURRENT YEAR ROOM TAX DEVELOPMENT FUND SPORTS TOTAL JOBS SUPPORTED Induced Impact*: The benefits to the economy as tourism employees spend their wages in the (FULL-TIME JOB EQUIVALENTS) local economy, generating additional output, jobs, taxes and wages. WINTER HOLIDAY

2015 2016 % Change * The combination of Indirect and Induced Impact creates the Total Impact. Direct Impact* 12,289 12,436 1.2% Total Impact** 15,683 15,898 1.4%

4 5 ATTRACTION DIVISION MEMBERSHIP INCOME ATTRACTION DIVISION VISITOR EXPENDITURES BY CATEGORY MEMBERSHIP INCOME ACCOMMODATION DIVISION VISITOR EXPENDITURES BY CATEGORY ACCOMMODATION DIVISION RESTAURANT DIVISION LODGING RESTAURANT DIVISION LODGING ASSOCIATE DIVISION TRANSPORTATION ASSOCIATE DIVISION TRANSPORTATION RETAIL CAMPGROUND DIVISION RETAIL CAMPGROUND DIVISION RECREATION SHOPPING DIVISION SHOPPING DIVISION RECREATIONFOOD & BEVERAGE FOOD & BEVERAGE VISITOR SERVICES DIVISION 2016 BUREAU FINANCIALS VISITOR SERVICES DIVISION ATTRACTION DIVISION TOTALTOTAL INCOME: INCOME $13,506,193 TOTAL EXPENSESMEMBERSHIP INCOME TOTAL EXPENSES ACCOMMODATION DIVISION TOTAL INCOMEVISITOR EXPENDITURES BY CATEGORY ATTRACTION DIVISION Room Tax MEMBERSHIP INCOME RESTAURANT DIVISION VISITOR EXPENDITURES$11,374,861ROOM BY TAX CATEGORY MARKETINGACCOMMODATION DIVISION MembershipROOM TAX LODGING MARKETINGASSOCIATE DIVISION $1,382,117MEMBERSHIPTRANSPORTATION ADMINISTRATIONRESTAURANT DIVISION MEMBERSHIP ADMINISTRATION Program Income LODGING CAMPGROUND DIVISION PROGRAM RETAILINCOME MEMBERSHIPASSOCIATE DIVISION $697,980PROGRAM INCOMETRANSPORTATION MEMBERSHIP Other IncomeOTHER INCOMERECREATION DEVELOPMENTSHOPPING DIVISION $51,234OTHER INCOMERETAIL DEVELOPMENTCAMPGROUND DIVISION FOOD & BEVERAGE VISITOR SERVICES DIVISION RECREATION SHOPPING DIVISION FOOD & BEVERAGE VISITOR SERVICES DIVISION ROOM TAX INCOME: $11,374,861 MARKETING EXPENSES SUMMER LEISURE ROOM TAX INCOME MARKETINGTOTAL EXPENSES EXPENSES: $11,712,744 ROOM TAX INCOME Nov/Dec - Prior Year TOTAL EXPENSES SUMMER LEISURE TOTAL INCOME $1,003,479 CONVENTION SALES NOV/DEC-PRIOR YEAR CONVENTION SALES 1st Quarter (Jan - Mar) PUBLICMarketing RELATIONS TOTAL INCOME $2,121,822NOV/DEC-PRIOR YEAR TOTAL EXPENSES $9,573,094 1ST QUARTERROOM TAX PUBLIC RELATIONSMARKETING 2nd Quarter1ST QUARTER (Apr - Jun) YEAR-ROUNDAdministration $2,441,9652ND QUARTERMEMBERSHIP YEAR-ROUND$1,979,841 ADMINISTRATION 3rd Quarter2ND (JulQUARTER - Sep)ROOM TAX WINTER/SPRINGMembership*MARKETING LEISURE 3RD QUARTERPROGRAM INCOME $4,376,046 WINTER/SPRING$121,015 MEMBERSHIP LEISURE 3RD QUARTERMEMBERSHIP FALL LEISUREADMINISTRATION Oct - CurrentOCT-CURRENT Year OTHER YEAR INCOME DevelopmentDEVELOPMENT $428,236OCT-CURRENTPROGRAM YEAR INCOME FALL LEISURE SPORTS$38,794 MEMBERSHIP Room TaxROOM - Development TAX DEVELOPMENT Fund FUND $1,003,313ROOM TAX DEVELOPMENTOTHER INCOME FUND SPORTS DEVELOPMENT WINTER HOLIDAY *Annual meeting, seminars, member directory,WINTER etc. HOLIDAY ROOM TAX INCOME ATTRACTION DIVISION MARKETING EXPENSES SUMMER LEISURE MEMBERSHIP INCOME: $1,382,117 MEMBERSHIP INCOME CONVENTION SALES VISITOR EXPENDITURES BY CATEGORY Attraction DivisionACCOMMODATION DIVISION MARKETINGMARKETING EXPENSES EXPENSES: $9,573,094SUMMER LEISURE ROOM TAX INCOME$560,750 NOV/DEC-PRIOR YEAR RESTAURANT DIVISION PUBLIC RELATIONS Accommodation Division1ST QUARTER Summer LeisureCONVENTION Winter/Spring SALES LODGING $370,640 NOV/DEC-PRIOR YEAR $5,856,851 Leisure ASSOCIATE DIVISION YEAR-ROUND$672,432 TRANSPORTATION Restaurant Division 2ND QUARTER Convention PUBLIC RELATIONS $278,315 1ST QUARTER Sales WINTER/SPRINGFall Leisure LEISURE RETAIL CAMPGROUND3RD QUARTER DIVISION $437,122 YEAR-ROUND$141,735 Associate Division 2ND QUARTER $61,900 SHOPPING DIVISION Public RelationsFALL LEISURESports RECREATION OCT-CURRENT YEAR $416,165 WINTER/SPRING$144,276 LEISURE FOOD & BEVERAGE Campground Division3RD QUARTER $35,132 VISITORROOM SERVICES TAX DEVELOPMENT DIVISION FUND Year-Round SPORTS Winter Holiday OCT-CURRENT YEAR $1,698,710 FALL LEISURE$205,803 Shopping Division WINTER HOLIDAY $62,530 ROOM TAX DEVELOPMENT FUND SPORTS Visitor Services Division TOTAL INCOME TOTAL EXPENSES $12,850 WINTER HOLIDAY

6 7 ROOM TAX MARKETING MEMBERSHIP ADMINISTRATION PROGRAM INCOME MEMBERSHIP OTHER INCOME DEVELOPMENT

ROOM TAX INCOME MARKETING EXPENSES SUMMER LEISURE CONVENTION SALES NOV/DEC-PRIOR YEAR PUBLIC RELATIONS 1ST QUARTER YEAR-ROUND 2ND QUARTER WINTER/SPRING LEISURE 3RD QUARTER OCT-CURRENT YEAR FALL LEISURE ROOM TAX DEVELOPMENT FUND SPORTS WINTER HOLIDAY 2016 PERFORMANCE REPORT 2016 MARKETING HIGHLIGHTS

Landing on a physical embodiment of “The Waterpark Capital of the World!®” brand is huge. And we did just that with the introduction of our lovable spokestube, Tubie. In a series of new TV spots it was Tubie to the rescue, setting people free from the shackles of boredom and stress and delivering them to the universe of fun that is Wisconsin Dells. Tubie’s presence was front-and-center in other ways, including new radio spots, our wisdells.com 2015 2016 social media channels, and even as the guide for the new online Trip Builder tool on wisdells.com. Total Site Visits 3,106,643 3,110,724 Unique Visits 2,311,375 2,328,311 We went all in with Tubie in 2016, because if any place is going to have a spokestube, it’s going to be Wisconsin Dells!

Here are just a few of the marketing highlights from 2016: Facebook 2015 2016 Fans/Likes 319,702 327,642 • Our target markets continue to grow and evolve. We added St. Louis, MO and Champaign, IL to our target markets. As a result of those efforts, website traffic from St. Louis increased over 40%. • W e conducted an Ad Awareness and Effectiveness research study in major markets such as Milwaukee, Eguide E-Newsletter (Monthly) 2015 2016 , St. Louis, Omaha, Minneapolis and Quad Cities. The research showed a $140 return on investment from our advertising dollars, which is up from $80 in 2014. Subscribers 48,678 42,822 • Communication ratings for our new “Tubie” television campaign surpassed the “Splashback” campaign in just the first year. • Our interactive media buy is larger and more segmented than ever. Knowing the importance of video Deals E-Newsletter (Weekly) 2015 2016 content to our visitors, we have strategically placed our ads on streaming video sites such as HULU. We Subscribers 24,731 18,232 continue to find new ways to engage and interact with our consumers online. • W e took Tubie to the streets of Chicago to ensure Wisconsin Dells was top of mind at the kick off of the summer season. Some 50 Brand Ambassadors wearing “Tubies” walked the streets of Chicago in “splashmob” style, interacting with potential visitors and distributing a total of 10,000 Wisconsin Dells Visitor Inquiries/Contacts 2015 2016 sunglasses. Calls 9,901 9,204 • Our first ubieT statue was installed in the Wild WaterDome at Wilderness Resort and he has been a big Emails ([email protected]) 1,940 3,338 hit, with guests sharing photos of him across social media. Chat Sessions 576 999 • Last year we launched a new Winter Holiday campaign, reminding our friends in Chicago and Wisconsin Walk-ins Downtown 40,091 36,313 to visit Wisconsin Dells all year and take advantage of great Holiday offers. This year we had fun with the “12 Days of Dells” campaign with an outdoor board market block takeover in Milwaukee. This one day Walk-ins Lake Delton 11,119 7,498 takeover totaled over 1,275,000 impressions. The entire campaign garnered 20,395,000 impressions. • W e launched two new tools on wisdells.com in 2016. First, Trip Builder provides a fun and engaging way for visitors to curate a trip itinerary they can save, share and print. The Book Direct feature launched Vacation Guide Distribution 2015 2016 mid-year which resulted in 20% of wisdells.com visitors using the Book Direct tool to search for lodging options. Of those, 67% of visitors clicked through directly to a property’s online reservation system. Single Literature 81,517 123,322 • Our outdoor campaign included a mix of digital boards and expandable boards in Chicago, and other Bulk Literature 112,630 97,320 mature markets. In-Area Literature 98,800 76,625 • Gift card sales continue to grow with the number of gift cards issued up 22% this year and total dollars Total 292,947 297,267 up almost 5%. There are now over 200 member businesses participating in the program.

8 9 2016 MARKETING 2016 STANDOUT CAMPAIGN COLLATERAL MOMENTS IN PR

In 2016, it became apparent that our target audience and the media embraced the fact that Wisconsin Dells isn’t only for summer time fun – we’re open all year-round! We continued to develop and refresh our media relationships with visits to journalists in St. Louis and Chicago, as well as providing media kits to journalists in Minneapolis, Madison, and Milwaukee.

It was a successful year with stories in USA TODAY, Midwest Living, Chicago Tribune, Minneapolis Star and The TODAY Show. Additional stories appeared in MSN.com, Chicago Parent, Milwaukee Journal Sentinel, TripAdvisor, blog sites and more. Here’s a sampling of the top media mentions that came through in 2016:

• 10 Most Fun Indoor Waterparks in the U.S. (MSN.com) • Indoor Water Parks: Keep Warm With These Thrilling Rides This Winter (USA TODAY) • 6 Midwest Getaways for a New Year’s Refresh (Midwest Living Magazine) Vacation Guide • Banish Winter Blahs: A Trip to Wisconsin Dells Should Make Your To-do List This Winter (Chicago Parent Magazine) • How to Plan a Dream Fall Vacation in Wisconsin Dells (Minneapolis Star Tribune) • Ice Castle Shaping up at Wisconsin Dells, Waterpark Capital of the World (Chicago Tribune) • Top 25 Water Parks – (TripAdvisor) • The Best Weekend Getaways for Valentine’s Day Romance, or Family Time (The TODAY Show) Sports Planning Guide Tournaments Sporting Events Other Events playinthedells.com • A First-Timer From Chicago Dives Into The Wisconsin Dells (Chicago Tribune) • Massive New Swimming Pool in Wisconsin Dells to Fit 2,000 (Milwaukee Journal Sentinel)

The tally for earned media in 2016 came in at $14 million.

Planning Guide Sports Planning Guide

Direct Mail Season Opener

10 11 2016 MEETINGS & CONVENTIONS, 2016 WISCONSIN DELLS SPORTS AND GROUPS FESTIVALS, INC.

The WDVCB Sales Department promotes the destination to event professionals in the meetings & conventions, sports and leisure group segments to generate overnight group stays and have a positive impact on the economic growth of the community. Across all three segments, the WDVCB was represented at 14 tradeshows/conferences and 17 state-wide/regional industry meetings or events. The sales team logged more than 7,000 miles by car and 8 air trips that included 30 flights in 2016.

The sales efforts include attending events, soliciting prospective clients and providing services to existing clients. For over 30 years, we’ve been bringing travelers here to play in a different way – at festivals. Research showed these special events are the primary motivation for attendees to visit which, in many cases, translates to another overnight stay in Wisconsin Dells that might not otherwise have happened. MEETINGS & CONVENTIONS • In 2016, the WDVCB attended eight conferences for meeting planners. Two of the events, IMEX- AUTOMOTION: MAY 21-22, 2016 America and Connect Marketplace, included sponsorships from the Wisconsin Department of Tourism. FALL FESTIVAL WEEKEND: OCTOBER 14-15, 2016 • During the MEET National conference in Washington, DC, the WDVCB held a client event at Escape Room Live. Based on the positive feedback from this event, the sales team is looking for additional 2016 FESTIVALS BOARD OF DIRECTORS opportunities for client outings in 2017. Jill C. Diehl, President Dan Gavinski, Secretary/ Treasurer • There were 74 meeting & convention leads issued in 2016. Tommy Bartlett Exploratory Original Wisconsin Ducks® • Coffee shop meetups were held in Minneapolis and Chicago. Meeting planners in these markets were – Interactive Science Center

invited for coffee to learn more about Wisconsin Dells as a meeting destination. These meetups were Jesse DeFosse, Vice President Mark Whitfield paired with pre-planned sales calls in each destination. Showboat Saloon Noah’s Ark Waterpark • The 3rd Annual Sales Skills Symposium was held in May. Training topics included Hot Technologies, The Suppliers Tech Toolbox, and Personal Branding for Professional Success. Tom Diehl Romy Snyder Tommy Bartlett Show Wisconsin Dells Visitor & Convention Bureau SPORTS FESTIVALS INCOMEFESTIVALS INCOME FESTIVALS EXPENSES • In 2016, the WDVCB attended the National Association of Sports Commissions Symposium and INCOME: $388,585 EXPENSES: $377,802FESTIVALS EXPENSES S.P.O.R.T.S. The Relationship Conference.

LEISURE GROUP SALES TASTE OF DELLS TASTE OF DELLS TASTE OF DELLS • There were 10 leads issued in the preformed group segment in 2016. Additionally, the WDVCB handled TASTE OF DELLS 654 requests for more information in this segment. AUTOMOTION AUTOMOTION AUTOMOTION AUTOMOTION • In June 2016, the WDVCB hosted a familiarization trip in conjunction with AAA East Central. There FALL FESTIVAL were 44 tour planners and guests in attendance. FALL FESTIVAL FALL FESTIVAL FALL FESTIVAL • In 2016, the WDVCB attended American Bus Association Marketplace, Circle Wisconsin Marketplace, GENERAL GENERAL GENERAL GENERAL Fire Starter Brands Chicago Sales Mission, and Travel Alliance Partners TAP Dance. KILBOURN CITY LIVE KILBOURN CITY LIVE KILBOURN CITY LIVE KILBOURN CITY LIVE General Fall Festival Weekend General Fall Festival Weekend RARE BARREL AFFAIR $250,346 $101,454 $31,603 $162,391 RARE BARREL AFFAIR Automotion Kilbourn City Live Automotion Kilbourn City Live $17,960 $18,825 $132,336 $25,609 Taste of Taste of the Dells Dells Rare Barrel Affair $0 $15,787 $10,076

12 13 2016 BOARD OF DIRECTORS 2016 COMMITTEES & STAFF

2016 BOARD OF DIRECTORS* 2016 COMMITTEES* Accommodation: Attraction: Kevin Ricks Board Nominating: Marketing Committee: Sports Committee: John Chastan Beth Anacker Ripley’s Believe It or Not! Museum Dan Gavinski, Chair Tom Diehl, Chair Dan Gavinski, Chair Kalahari Resorts & Conventions Ho-Chunk Gaming Director-at-Large Jon Bernander Ben Borcher Dan Collar 300+ units Guaranteed Seat Jill C. Diehl Dan Collar Jill C. Diehl Pete Tollaksen Tom Diehl Wally Czuprynko Jeff Kaminski Joe Eck Jill C. Diehl, President Wisconsin Deer Park Jill C. Diehl Chris Lechnir Wilderness Hotel & Golf Resort Tommy Bartlett Exploratory – Interactive Director-at-Large Executive Committee: Joe Eck Kyler Royston 300+ units Science Center Jill C. Diehl, Chair Patti Fichter Kevin Shanley Director-at-Large Mark Whitfield Jon Bernander Adam Fisk Patti Fichter Noah’s Ark Waterpark Tom Diehl Brent Gasser Tourism Economic Chula Vista Resort Tom Diehl Guaranteed Seat Dan Gavinski Dan Gavinski Development: 71-299 units Tommy Bartlett Show Mike Kaminski Dana Krueger Jill C. Diehl, Chair Director-at-Large Campground: Nick Laskaris John Chastan Glenn Gajda (Nov-Jul) Becky Gussel Group Committee: Amy Muller (Nov-Aug) Tom Diehl Gables Motel Dan Gavinski, Vice President Sherwood Forest Camping & RV Park Stephanie Gunderson, Chair Mark Whitfield Joe Eck 71-299 units Dells Boat Tours® Don Douglas Dan Gavinski Guaranteed Seat Dells River District: Kate Hackbarth Meeting & Convention: Brian Landers Scott Kalcik (Aug-Oct) Brian Landers Jamie Hristov Kevin Shanley, Chair Adam Makowski Meadowbrook Resort JJ Gissal Brian Decorah Romy Snyder 71-299 units Original Wisconsin Ducks® Restaurant: Ann Kerian John Webb Guaranteed Seat Dan Collar Shirley Lewandowski Monk’s Bar & Grill (The Bureau’s Executive Director Dana Krueger Renata Prellwitz is a non-voting member on all committees.) Sand County Service Company Kevin Gruber (Oct) Shannon Timmerman 70 units or less Knuckleheads Trampoline Park Mark Schmitz Guaranteed Seat Moosejaw Pizza & Dells Brewing Co. Brad Preissel * Term Served - November 2015 to October 2016 Black Hawk Motel Marcus Kemblowski (Nov-Sep) Shopping: 71-299 units Knuckleheads Trampoline Park Ben Borcher Guaranteed Seat Winnebago Fine Goods & Gift Shop Bernadette Starzyk CURRENT STAFF Shamrock Motel Adam Makowski Immediate Past President: Executive Office: Trent Uselmann Natalja Deduna 70 units or less Mt. Olympus Water & Theme Park Mike Kaminski Romy Snyder Accounting Assistant Sales Manager Guaranteed Seat Chula Vista Resort Executive Director Associate/Visitor Services: Beverly Wolter Rick Erickson Jon Bernander, Secretary/Treasurer Travis Nelson Wendy Fischer Administration Services Coordinator Sales & Services Coordinator Bank of Wisconsin Dells Kalahari Indoor Theme Park Executive Assistant Guaranteed Seat Marketing & Communications: Felipe Garcia, Jr. Administration: Sarah Hudzinski Visitor Services Representative Nichole Kocovsky Director of Marketing & Communications Director of Administration Alexandra Harjung Dominique Madland Member & Community ALTERNATE DIRECTORS* Dan Bratkowski Communications Coordinator Relations Manager Facilities Coordinator Accommodation: Attraction: Restaurant: Katelyn Czuprynko Phil Hibbard Scott Kalcik (Nov-Jul) Amanda McGowan Patrick Steffes Tim Gilles Marketing Coordinator Visitor Services Manager ® Meadowbrook Resort Dells Boat Tours Trappers Turn Golf Club Network Systems Manager Bianca Johnson Kyra Popp Associate/Visitor Services: Campground: Shopping: Amanda Rinaldi Assistant Director of Marketing & Sales Manager Dave Schultz Brent Gasser Chris Fearing Mailroom Manager Communications First Weber Group Yogi Bear™ Camp-Resort & Water St. Vincent de Paul Society Thrift Store Bonnie Stratton Playground Nicki Robinson Sales & Services: Visitor Services Representative Michelle Zuelke Accounting Manager Tifani Jones SM Outlets at The Dells Director of Sales & Services Wisconsin Dells Burnis Turner Festivals, Inc.: Technology & Operations Manager Cindie Baken Jenifer Dobbs Visitor Services Representative Festivals & Events Manager

* Term Served - November 2015 to October 2016 14 15 WISCONSIN DELLS VISITOR & CONVENTION BUREAU 701 Superior Street | P.O. Box 390 | Wisconsin Dells, WI 53965 (608) 254-8088 | wisdells.com

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