LOCAL Advertising HELPING YOU ADVERTISE YOUR BUSINESS
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MAGAZINES the Solent REGION - WE’VE GOT IT COVERED HELPING YOU ADVERTISE YOUR BUSINESS WITHIN A 20 MILE RADIUS OF SOUTHAMPTON based in southampton common LOCAL advertising You’re welcome to come in and meet the team; chat to Melanie about your business and how to LEAFLET DISTRIBUTION successfully advertise. Browse our comprehensive advertising library with hundreds of styles, sizes, designs to choose from. And not a commissioned GRAPHIC DESIGN & PRINT sales person in sight - our advice is free and WEBSITES willingly shared. Inside the design chapel Located at the south entrance to The Old SOCIAL MEDIA Southampton Cemetery and the end of Cemetery Road, the Design Chapel was converted in MARKETING SERVICES 2012 and houses a selection of design related businesses, including Discover. discover magazines ltd Design Chapel Cemetery Road Southampton SO15 7NN Tel: 023 8026 6388 www.discovermagazines.co.uk MAGAZINES the Solent REGION - WE’VE GOT IT COVERED affordable ADVERTISING for YOUR BUSINESS Home & Garden | Lifestyle | Family | Leisure | Motoring | Pets | Education | Business | Health | Beauty | Travel | Senior Living | Finance | Entertainment WITHIN A 20 MILE RADIUS OF SOUTHAMPTON It’s easy to get started A5 letterbox delivered Step 1 - Where do you want to advertise? 13 localised editions Choose from 13 areas shown on the map. Step 2 - What advert size do you need? 153,000 circulation There are 9 different sizes and shapes; something Royal Mail delivery suitable for every budget and requirement. Step 3 - How long? LEAFLET INSERTS Two months, 4 months or 6 months, carousel or ad hoc over 18 months. The 6m+ Ongoing Rate is ABC1, 35+ homeowners most commonly booked; best response rates and highest discount given. WINCHESTER TEST VALLEY SALISBURY VILLAGES HEDGE END MEON VALLEY EASTLEIGH ROMSEY CHANDLERS FORD SOUTHAMPTON HAMBLE PENINSULA LOCKS HEATH WATERSIDE NEW FOREST CHANDLERS FORD | SOUTHAMPTON | WINCHESTER | EASTLEIGH | ROMSEY HEDGE END | LOCKS HEATH | HAMBLE | MEON VALLEY | NEW FOREST | WATERSIDE | TEST VALLEY | SALISBURY EAST VILLAGES MAGAZINES tHE LARGEST CIRCULATION IN SOUTH HAMPSHIRE 13 EDITIONS CF CHANDLERS FORD HE HEDGE END WI WINCHESTER SO SOUTHAMPTON HA HAMBLE LH LOCKS HEATH EA EASTLEIGH MV MEON VALLEY NF NEW FOREST WA WATERSIDE RO ROMSEY SE SALISBURY EAST TV TEST VALLEY CIRCULATION BREAKDOWN JANUARY FEBRUARY MARCH APRIL BOTH MAY JUNE MONTHS EDITION DISTRIBUTION AREA INCLUDES JULY AUGUST PER SEPTEMBER OCTOBER EDITION NOVEMBER DECEMBER SO53: Chandlers Ford, Otterbourne, Hursley, Shawford, CHANDLERS FORD 7,000 6,800 13,800 Allbrook SO15, SO16, SO17 SOUTHAMPTON Chilworth, Bassett, Rownhams, Nursling, Upper Shirley, 7,000 7,000 (2,835) 14,000 Regents Park, Highfield, Lordswood. SO16 7 SO30, SO18 HEDGE END Hedge End, West End, Botley, 7,200 7,100 14,300 Midanbury, Chartwell Green SO22, SO23 Winchester inc Badger Farm, Olivers Battery, Littleton, WINCHESTER 6,500 5,000 South Wonston, Kings Worthy, Pitt, Sarum 11,500 SO22 5, SO23 9 SO31, PO15, PO16, PO14 LOCKS HEATH Locks Heath, Park Gate, Whiteley, Warsash, Titchfield, 7,300 7,100 14,400 Swanwick, Burridge, Sarisbury Green SO31 4,5 & 8 HAMBLE (Bi) Hamble-le-Rice, Netley Abbey, Bursledon, Butlocks 8,025 8,025 Heath SP5 1,2 & 3 SALISBURY EAST Downton, Redlynch, Hale, Whiteparish, Farley, West 7,180 VILLAGES (Bi) Tytherley, Winterslow, Pitton, Landford, Alderbury, 7,180 Whaddon, West Dean etc SO32, PO17 , PO7 4 Bishops Waltham, Wickham, Waltham Chase, Droxford, MEON VALLEY 6,100 6,325 Meons, Durley, Upham, Curdridge, 12,425 Boorley Green, Boarhunt SO51, SO52 9 Romsey, North Baddesley, all SO51 villages, Wellows, ROMSEY 7,250 6,750 Whiteparish, Sherfield English, Ampfield, Braishfield 14,000 SO51 sectors 0,6,8,9 SO42 7, SO43 7 , SO40 7 NEW FOREST Ashurst, Lyndhurst, Brockenhurst, Beaulieu, 6,100 6,500 12,600 Blackfield, Holbury, Calshot SO40 4, SO45 WATERSIDE 7,000 7,500 Marchwood, Totton, Hythe, Dibden, Dibden Purlieu 14,500 SO50 EASTLEIGH Eastleigh, Fair Oak, Bishopstoke, 5,600 (2,700) 5,700 11,300 Colden Common, Horton Heath SO50 6 SO20 6 & 8, SP11 7 TEST VALLEY (Bi) 5,100 Stockbridge, Wherwell, Kings Somborne, Lockerly 5,100 82,225 70,875 153,130 WHERE WE DELIVERY BY ROYAL MAIL The numbers shown in red indicate the number of copies delivered by Royal Mail - total of 63,000 properties. The benefits of Royal Mail are 100% reliability, distribution to rural/remote properties and to those areas difficult to safely and efficiently deliver to by our own distributors. Reliably delivered Leaflet inserts Royal mail | in-house 90,000 | up to 4 slots • 100% letterbox delivered • leaflet inserts accepted in 9 of our 13 editions • reaching all properties in rural postcodes • up to 4 slots available per delivery • 60% delivered by Royal Mail/40% by Discover • design, print and deliver - all in one service • routinely monitored and checked for reliability • maximum size A5 • from £36 per 1,000 + vat Monthly/bi-monthly EXPLAINED DEADLINE 1 deadline | 2 issues JUNE MONTHLY: Chandlers Ford | Southampton | Hedge End | Winchester | Locks 12 Heath | Meon Valley | New Forest | Romsey | Waterside | Eastleigh EXAMPLE: Each of these editions has a circulation that is split into two halves and each is delivered into every other month. For example, Mrs Smith lives in Hedge End South and receives the May issue with 6,999 other residents including Botley. A month later, Mr Brown who lives in Hedge End North receives his copy of Discover Hedge End along with 6,999 residents including West 1st drop 2nd drop End. Both the May and June issues were printed at the same time mid April but delivered within a month of each other. A total of 14,000 homes receive July issue Aug issue Discover Hedge End over two month from one print deadline. The front covers end June end July and some pages are different while the core of the two issues are the same. BI-MONTHLY: Hamble Peninsula | Test Valley | Salisbury East Villages 2 issues The circulation of these three editions, is smaller, up to 8,000 so we don’t delivered a split the area but deliver all copies at the same time, but again, like the monthlies, every other month. month apart A5 page 2/3 1/2 1/3 1/4 1/6 1/8 151mm x 134mm x 134mm x 94mm 134mm x 61mm 65mm x 94mm 65mm x 61mm 65mm x 45mm 65mm x 192mm 65mm x 141mm available on 6m+ available on 6m+ 134mm x 45mm 216mm 141mm ongoing rate only ongoing rate only +3mm bleed HELPING YOU LAUNCH, EXPAND, SUCCEED Discover Magazines Ltd We offer free advice on advert production, online marketing, 023 80 27 6396 website design; everything that can effect the response to your [email protected] advertising with Discover. We look after our growing list of www.discovermagazines.co.uk satisfied customers with more than just magazine advertising Design Chapel, Cemetery Road Southampton, SO15 7NN Advert Design | Leaflet Design, Print & Delivery Websites Stationery | Vehicle Graphics Online Marketing | Social Media Marketing Localised Telephone Numbers MAGAZINES leaflet delivery • Max size A5 • Max weight 16gms • £38 per 1,000 • Discounted for multiple issues • Inserted in the magazine • Available only in 8 out of 13 editions • Delivered by our own Discover team • We don’t use agencies! • To Book call 023 8027 6361 AFFLUENT homes only SOUTHAMPTON | CHANDLERS FORD | HEDGE END | LOCKS HEATH | ROMSEY & NORTH BADDESLEY | WINCHESTER | WATERSIDE | EASTLEIGH 3+ bedrooms Edition Area Quantity Cost £ + vat owner occupied CF1 6,800 £258 garden Chandlers Ford CF2 7,000 £266 driveway SO1 7,000 £266 Southampton SO2 4,000 £152 WE DESIGN & PRINT, TOO! Winchester WI1 6,500 £247 Leaflet design is unlike from display advertising; EA1 5,700 £216 Eastleigh it has to perform in a different way. You need to EA2 2,800 £106 consider leaflet size, the number of pages, images, HE1 7,200 £273 paper weight, call to action; all important factors in Hedge End making the leaflet generate response long term. HE2 7,100 £269 LH1 7,300 £277 Locks Heath REPUTATION MATTERS LH2 7,100 £269 WA1 7,500 £285 You can get leaflet distribution cheaper than us; we Waterside know that. But our reputation for quality service, WA2 7,000 £266 reliable delivery and results is worth it (so our Romsey RO1 6,750 £256 customers tell us!). ALL AREAS @ £33/k 89,750 £2961 We have regular customers who book every slot, every month and many who use Discover every 4 leaflet slots per issue year for their leaflet campaigns. “Thanks for such reliable delivery of our leaflets.” Sam, Britannia Windows 80% OF ADVERTISERS BOOK ON THE 6M+ ONGOING RATE MAGAZINES • most effective for response rates • free advert design RATE CARD & DISCOUNTS • free editorial • monthly payment plan Ad Size Rate Card Ad Size Rate Card • free upgrades 1/16 £24 1/3 £89 1/8 £39 1/2 £122 ADD OTHER DISCOVER MAGAZINES 1/6 £49 2/3 £179 FOR MORE DISCOUNT 1/4 £68 PAGE £229 • 10 are monthly and 3 are bi-monthly DOUBLE DISCOUNT Multi Mag Discount (counts as 0.5 in Multi Mag Discount calculation) How to calculate what you pay: 1.5 0% • Discounts for multi mag bookings go up to 30% eg. 1/4 page in Romsey, Winchester and Hamble on 6m+ 2.5 5% LEAFLET DELIVERY Ongoing Rate + vat per month = 3.5 10% £68 x 2.5 (Hamble is bi-monthly) = 4.5 12.5% We charge £36 per 1,000 + vat so a distribution of £170 less 20% (5%+15%) = 5.5 15% 7,000 leaflets = £252 + vat. £136 + vat pm for all inserts (based on leaflet size A5 up to 16gm) 6.5 17.5% Period Discount confused? 7.5 20% Please call o23 8027 6361 for availability and a 2m 0% quotation for design, print and delivery.