www.spotsndots.com PDF/TXT newsletter Subscription: $325 per year Call toll free: 888-884-2630 This publication cannot be distributed beyond the office of its named subscriber. The Daily News of TV Sales Thursday, September 22, 2016 Send sales-related job listing to: [email protected] Copyright 2016. ANALYST LOWERS TV POLITICAL AD FORECAST ‘THE TRUMP EFFECT’ AND SHIFTING MAP ADVERTISER NEWS Hot on the heels of Ascena Retail Group operates a slew of apparel lowering its Q3 expectations for Q3 political ad revenues, banners totaling about 4,900 stores in North America, and Gray Television completely withdrew its guidance for the results from the company weren’t good with a blended same- second half of 2016. To be sure, part of the shortfall is “The store sales decrease of 4% for its fiscal fourth quarter. The Trump Effect,” with Republican nominee Donald Trump’s company, which operates Ann Taylor, Loft, Lou & Grey, unusual campaign spending much less than anticipated on Lane Bryant, Maurices, Dressbarn, Catherines and the presidential race. But Wells Fargo Securities analyst Justice said it sees good customer demand in peak periods Marci Ryvicker says there are other factors as well. but “off-peak demand has been inconsistent”……CarMax There have been shifts in the map of states where Trump total sales were up 2.9% in the fiscal quarter that ended on and Democrat Hillary Clinton are locked 8/31, with comparable store used unit sales in a competitive battle. Also, says Ryvicker, up 3.1% and total used units sales up 7.0%. some big Senate races are no longer seen Extended Protection Plan sales revenue was as competitive—which may impact some TV up 17.1% reflecting growth in unit sales and groups even more than the presidential ad pricing changes, but CarMax Auto Finance spending shortfall. profit was down 2.4%. During the quarter the “While it feels IMPOSSIBLE to forecast company entered two new markets (El Paso this election cycle, we had to do something,” and Bristol, TN) and also entered the Boise Ryvicker said in a research report for clients. market this month……The Free Press She is now going with an estimate that total notes the Dodge Dart will end production political spending this cycle will be $5 this month less than 4-1/2 years after being billion. That’s not only a billion dollar drop introduced, calling the model “a failure that from her previous forecast, but also a 4% never came close to meeting Fiat Chrysler’s drop from the 2012 election. expectations.” Built to compete with models The biggest slice by far will still go to television, but like the Chevrolet Cruze, Ford Focus and Toyota Corolla the pie is going to be significantly smaller. The analyst is that sell 200-300,000 units a year, the Dart sold just 87,392 now predicting that $2.65 billion will be spent on Local TV, in its best year, 2015……While many retailers have been down from her previous expectation of $3.30 billion. She closing stores recently, Bloomberg reports Toys ‘R Us is has dropped Network TV political advertising by $8 million looking to go in the opposite direction and open new stores to $100 million. And Cable TV is put at $475 million, rather while simultaneously working to improve its online business. than $570 million. All are down from 2012 levels except The strategy calls for smaller stores in many locations, as Cable, which is only seen gaining 2%. So total TV is seen as small as about a quarter the size of a typical 40,000 square $3.225 billion, rather than the earlier forecast $3.978 billion. foot unit……Baskin-Robbins is testing delivery at some “We have been talking about ‘The Trump Effect’ for units in the Los Angeles and markets according quite a while, but while there is still hope, the placement to Nation’s Restaurant News which says parent Dunkin’ of Trump dollars is impossible to predict—we don’t know Brands Group believes same-store sales can be improved when, IF, or where,” Ryvicker said. On the Senate side, Continued on Page 3 she now sees incumbents comfortably ahead in Arizona, Ohio and Colorado, and the challenger (a former Senator) winning in Wisconsin—reducing spending expectations unless those races heat up again. Back to “The Trump Effect,” tracking by NBC News partner Advertising Analytics shows that Clinton has outspent Trump five-to-one on TV—$96.4 million compared to $17.3 million. And the disparity remains when you ad in Super PAC spending: $156.6 million for the Clinton side and $33.6 million for Trump. www.SpotsnDots.com NETWORK NEWS AVAILS Hairspray Live! has added comedian Billy Eichner Do you have a passion for digital? WAVE3 News, a to the cast of the December special. Eichner’s role is Rob Raycom Media owned NBC Affiliate in exciting Louisville, Barker, a local TV newscaster reporting on Tracy Turnblad’s KY has a fantastic opportunity for a Senior Digital Sales escape and attempt to integrate the Corny Collins show. Specialist to work strategically with the AE’s to create Hairspray Live! will air on NBC Wednesday, December 7th at effective digital solutions for clients to significantly grow 8 PM (ET)……ABC will partner with Facebook to live stream our digital revenue. Must have expert knowledge of the upcoming presidential debates. The arrangement will digital advertising solutions and at least 3 years of proven also allow viewers, as well as commentators to contribute digital sales experience. Must demonstrate a successful content. Colby Smith, VP of digital at ABC News, said “as track record of being analytical, well organized, solution we move further into the election cycle, there continues minded, consultative, and customer-centric. If qualified, to be a voracious appetite for live CLICK HERE to submit your resume. content and we know many users turn Equal Opportunity Employer. to Facebook to engage and participate At the Emmys, The People v. WZDX in Huntsville, AL seeks a in the conversation.” The first debate O.J. Simpson took home nine Local Sales Manager. The LSM is is set for Monday, September 26th at 9 awards. Actor, supporting responsible for leading the day to day PM (ET)……In a similar move, NBC will actor, writing, even the Ford operations of the sales department, once again turn Rockefeller Plaza into Bronco won best mid-sized including development of new business an election news hub called Democracy sport utility vehicle. and achievement of revenue goals. Plaza with a new twist this year, viewer The LSM provides leadership for the participation. The Peacock Network has Jimmy Kimmel broadcast/web sales teams, to include partnered with Altspace VR to roll out a performance evaluations, makes new virtual reality platform called Virtual decisions regarding hiring, evaluation, Democracy Plaza. Programming has been specifically promotion and termination of employees, and develops created for Virtual Democracy Plaza and users can “visit” and executes sales strategies which result in exceeding the plaza this election season from their home and come revenue targets in local, national, eMedia and new product face-to-face with other users...... Telemundo pulled away revenue. CLICK HERE for more info or to apply. Equal from rival Univision in the Nielsen numbers from the week Opportunity Employer. of September 12th. The NBCUniversal-owned Hispanic KELO-TV, Sioux Falls, SD is searching for a Local network averaged 1.77 million total viewers for the week, up Sales Manager to lead a strong local sales team at the #1 from 1.74 million for the week before. Univision slipped to station in the market. The LSM must train, coach, motivate 1.51 million from the previous week’s 1.63 million. Univision and supervise while creating a positive culture focused sibling UniMás placed third with 480,000 total viewers while on maintaining and Estrella TV clocked in with 190,000...... CBS has given a building strong client series order of 13 episodes to Superior Donuts, a new half relationships that hour multi-camera comedy from CBS Television Studios. translate to positive Starring Judd Hirsch and Jermaine Fowler, the series revenue growth across follows the relationship between the gruff owner (Hirsch) of multiple platforms. a small donut shop, his enterprising new young employee We’re searching for (Fowler) and their loyal patrons, in a quickly gentrifying an experienced leader Chicago neighborhood. with a track record of building strong teams and growing market share. CLICK HERE for more info or to apply now. TUESDAY RATINGS EOE/M/F/D/V. Background check/drug screen required. Both CBS and NBC had strong new series premieres Spectrum Reach in Bakersfield, CA is seeking a Tuesday night with both posting impressive Nielsen 18- Digital Account Planner. This person is responsible for the 49 ratings. The number one new show of the season, design of advertising and marketing solutions for Spectrum with a 2.8 rating in the demo is This Is Us on NBC. The Reach customers, proactively pursuing transactional show benefited from a strong lead-in from The Voice, b u s i n e s s which posted a 3.4 demo rating. That was up from the 3.1 from new delivered by last spring’s Tuesday night premiere. CBS’s and existing new drama, Bull, pulled a 2.2 in the demo, ahead of lead- clients, and in NCIS by a tenth of a point. The new series delivered an p r o v i d i n g impressive 3.4 in A25-54, also up a tenth from the stalwart, s u p p o r t NCIS. The move to 10 PM for NCIS: New Orleans was a r o u n d less impressive with a 1.4 A18-49 rating. Dancing with the the sale Stars on ABC came in with a 1.5 demo rating and Marvel’s of Spectrum Reach advertising opportunities such as Agents of S.H.I.E.L.D. posted a 1.2 in its new time slot. placements on cable television networks, the Spectrum All three FOX programs had double-digit losses from last Reach network of online sites and other advanced media year’s premieres. New Girl averaged a 1.2, Brooklyn advertising solutions. Bachelor’s degree in Marketing, Nine-Nine did a 1.0 and Scream Queens did a 1.0, off 40% Advertising or related field required. More details from last year’s premiere. The Flash on The CW got a 0.3 HERE. If qualified, please CLICK HERE to apply. Equal while MADtv posted a 0.2. Opportunity Employer. 9/22/2016

The Daily News of TV Sales @ www.spotsndots.com PAGE 2 OLYMPICS BOOSTED TOTAL VIEWING AVAILS The monthly analysis of TV viewing and commercial share WWCP-TV/FOX 8 and WATM-TV/ABC 23 is looking for trends by Pivotal Research Group analyst Brian Wieser a strong General Sales Manager to help guide their local finds that total use of television was up 2.5% for Adults 18- and national sales efforts for two network 49 during August. As you would expect, the Rio Olympics affiliated stations in the Johnstown/ were a big reason for the boost. But Wieser also cites a Altoona/State College, PA market. This significant gain in viewing due to content access via Internet- position requires an individual who connected devices (Roku, Apple TV, Chromecast, etc.). possesses strong leadership skills and Led by Olympic programming, Comcast’s can direct a local sales team in selling new NBCUniversal produced the largest share of commercial business and creating revenue streams. impressions, with a 20.8% share among national media Must have a successful track record in owners during August vs. 14.2% in the sales management, year-ago period. Commercial ad loads The upcoming movie staff recruitment were slightly lighter year-over-year, to an about President Barack and developmental skills. Cover average of 11.0 minutes per hour vs. 11.3 Obama’s college years shows letter/resume to Frank Quitoni: minutes per hour in the year-ago period, a young Obama shirtless, [email protected] No phone calls Wieser noted. The analyst has been a smoking cigarettes and please. EOE. frequent critic of increased spot loads. weed. Or as the president All other network groups lost viewing MORE AVAILS ARE ONLINE @ share, with declines most pronounced calls him: 2017 Obama. SPOTSNDOTS.COM in absolute terms at Viacom (which Jimmy Fallon To place a classified, please email: fell from 18.1% share to 16.1% share) [email protected] followed by A+E Networks (which fell from 6.7% to 5.7%). In percentage terms, declines were ACCOUNT ACTIONS most pronounced at AMC (whose commercial share fell Quaker City Mercantile, Philadelphia, has replaced from 3.8% to 3.0%, a 21% decline) followed by A+E (whose Leo Burnett as creative agency of record for Miller High share declined by 14%). Declines were mildest at each of Life, confirmed after hearing rumors that the change CBS, FOX Networks and Time Warner, which each lost had already taken place. MillerCoors also assigned around 6% of commercial share. , a roster agency, to its Keystone Light brand.

ANOTHER CEO DEPARTING VIACOM THIS AND THAT Tom Dooley’s tenure as head of Viacom will be brief— Raymond Johns, former president and CEO of the about three months. After being named interim CEO in Seltel rep firm and then Catamount Broadcast Group, August when Philippe Dauman agreed to leave and settle which he founded, has died after battling a rare blood litigation with the controlling Redstone family, Dooley plans cancer. He was 68……Charter Communications has to also leave the company November 15. The surprise dropped use of the Time Warner Cable brand in Southern move came as the restructured board of directors—with California, where it has more than three million customers. members recently added by Redstone nominations— The Spectrum brand was introduced to the market this announced moves to cut the dividend in half, access the week. However, the reports that Charter debt capital markets and abandon the process of seeking won’t be discounting SportsNet LA to try to get other to sell a minority stake in Paramount Pictures—“in order to MVPDs to carry the regional sports channel……Dentsu consider all options available to the Company.” Aegis Network has expanded its U.S. out-of-home offering The dividend cut will free up more than $300 million in with the acquisition of C2C Outdoor, which will become cash annually for Viacom, but also reduce annual payouts part of Posterscope US. to the Redstones, who also control CBS Corp., which was split off from Viacom in 2006. Just last week CBS Corp. ADVERTISER NEWS CEO Les Moonves said there are no active discussions Continued from Page 1 to reunite the two media companies—a move favored by by offering convenience to its customers. Dunkin’s CEO Viacom’s second-largest shareholder, the investment funds also told NRN he envisions 17,000 Dunkin’ Donuts as a managed by Mario Gabelli. conservative estimate of an eventual store count (there are about 8,600 now) and California alone could have 1,000 CHEVROLET ANNOUNCES BOLT PRICING compared to just 35 operating in the Golden State at the Car buyers will be able to get the 2017 Chevrolet Bolt moment……This Week In Consumer Electronics says a for just under $30,000—after subtracting the $7,500 federal report from BFads suggests more retailers will open earlier tax credit from the $37,495 sticker price. General Motors on Thanksgiving this year with some in-store doorbuster has achieved its goal of being the first to bring an electric sales beginning that afternoon. One of the hottest tech items vehicle to market under $40,000 and able to go more than expected to be featured will be over 50 offers for 50-inch 4K 200 miles on a single charge. The Detroit News says the TVs for $500 or less and it’s also expected there will be lots price and 238-mile range will be competitive with the Tesla of deals for the iPhone7. BFads also predicts retailers will Model 3, but which is not expected to hit the market for advertise over 52,000 Black Friday promotions this year, up another year. from 49,000 last year, with about 7,000 doorbuster offers. 9/22/2016

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