(Cross-Tech)

Advertising Information (Manufacturing)

As of May 27, 2021 What’s NIKKEI xTECH

Nikkei xTECH is a technical digital media for all engineers and business leaders involved in various industries such as IT, Electronics, Manufacturing, Cars, construction / civil engineering. In addition to cutting-edge technology trends such as AI and IoT, Nikkei xTECH makes detail reports and analyzes how these new technologies can evolve and grow new businesses such as autonomous driving, fintech, digital health, energy and digital manufacturing.

Technology × Business Broader × Deeper

The fusion of various technologies will progress further and transform people, life, industry and the global environment. Combined (cross) content is broader

Cross Content （Technology × Industry, Technology × Technology, Technology × Business） Car × AI IoT × Factories Drones × Civil engineering New Materials × Construction Robot × Health ICT × Farming AI × Social Infrastructure IT × Sports IoT × Housing

Specialized Specialized Content

Construction

Healthcare El e

content is M

/Housing

n

E

e

a

g

uring c

deeper ne

C

in

n

Civil

t

IT

a

r

u

ee

rs

r

o

f

g

n

r

a

ing

y

ic

c

t t s

2 The number of registrants and monthly PV

The number of registrants and monthly PV of manufacturing categories are much more than them of same type online site in Japan.

Monthly total PV：4,132,508

December 2019

Category Genre Category Genre

Electronics products/Technology Car Technology/Trend

In-Vehicle Parts Analog

New Car Report Electronic Device/Electronic Design Cars Design Innovation/ Power Electronics (Sponsorship only) Production Innovation Electronics Robot 5G/Communication (Sponsorship only) Manufacturing Skill Development/ IoT Technology Management

Energy

Mega Solar Power (No ad. available)

3 4 NIKKEI xTECH Active Attracting prospective customers!

NIKKEI xTECH encourages your attracting prospective customers, cooperating with “NIKKEI xTECH Active”, which is a lead generation (attaining prospective customers) website of Nikkei BP, providing the readers with materials/information that support their selecting products and services for company.

We publish your contents and generate leads (prospective customers).

We have various plans suitable for you. ⚫White Paper ⚫Movie ⚫Theme Features https://active.nikkeibp.co.jp/ ⚫Questionnaire ⚫Tie-up Strongly inviting key persons in manufacturing

Newsletter Information delivery other than in website Introductory information of each genre is delivered through email magazine. (April 2021) NIKKEI xTECH Electronics/Cars Newsletter Target: C-level, managemant leve to enginner

Delivery：296,552 mails Frequency：Weekday Main readers: Person needs the latest information to give big impact to manufacturing industry.

Nikkei Electronics NEWS Target: Engineers engaged in electronics Main readers: Engineers engaged in research&development, design, product planning in set manufacturers Delivery：195,968 mails Frequency：Mondays such as Japanese general electronics manufacturers Nikkei Monozukuri NEWS Target: Engineers in general engaged in Japanese monozukuri

Delivery：158,505 mails Frequency：Wednesdays Main readers: Engineers engaged in design, development, production and procurement in manufacturing

Nikkei Automotive News Target: Engineers in general engaged in automobile

Delivery：146,409 mails Frequency：Fridays Main readers: Engineers engaged in automobile industry Target: Those engaged in medical, daycare, healthcare business and manufacturers/service vendors of relevant Nikkei Digital Health NEWS appliances Delviery：149,942 mails Frequency: Mondays Main readers: Key persons engaged in healthcare industry

4 Registrants Profile 1

Nikkei xTech manufacturing category has huge numbers of registrant in the fields of electronics, manufacturing and automobiles in japan.

Registrants: 834,422 (May. 2021)

Restaurant/Hotel 0.2% Over 50% works at manufacturing industry More than half are managing levels Nursing/Welfare 0.2% Recruiting 0.4% Company managers/Executives Transportation 0.5% Travel 0.1% Others 12.9% Electric and electronic equipment 9.5% Real estate 0.6% Others Agriculture/forestry and 25.7% fishery/Mining 0.6% 48.9% Group managers Energy 0.8% Managers Medical 0.9% Manufacturing 10.6% Public servant(excluding teachers) 1.3% 51% Finance/Securities/Insurance 1.4% 52% Broadcast/Advertising/Press 1.7% Network services 2.1% Consulting/Accounting/Law firm 2.3% Industry Position Automobile/Transport equipment Section managers Construction 2.4% 15.7% Education/learning support 2.9% 8.9%

Wholesale/Retail/Trad e (Trading companies included) Machinery/Heavy electric machinery 4.3% 7.9% Information operation/Software/SI 12.2% Material 3.9% Chief Other manufacturing 4.8% Food/Pharmaceuticals/Cosmetics 15.2% 1.1%

About ¼ engage in manufacturing. Work at SMB to big enterprise About 10% engage in both management and Technology/Design Information system 14.0% Others 10,000 or over 32.7% 20.6% Specialist (accounting) 0.2% 1~99 Manufacturing R&D 9.8% Public relations/Advertising 0.5% 33.4% 27% Production/Manufacturing 2.4% Specialist (legal affairs) 0.6% Type of job Editorial/Editorial services/Production 0.6% Material procurement and purchase 0.6% # of employee Finance/Accounting 0.6% Delivery/Logistics 0.2% Specialist (medicine and healthcare related) 0.6% 1,000~9,999 Specialist (construction/civil engineering related) 0.9% Company managers/Executives 7.2% Specialist (education/training)1.0% 24.1% General affairs/Human resources 1.1% Information processing/ 100~999 Management planning 2.0% Sales Information systems 8.0% 22.0% General administration 2.2% 9.8% Planning/Research/Marketing 4.9%

5 Registrants Profile 2 Ranking of the companies’ registrants work at Top 100 companies of registrants

No. Company name Enrollment No. Company name Enrollment No. Company name Enrollment 1 12,868 35 1,227 69 Itochu Techno-Solutions 711 2 7,618 36 1,210 70 NSK 696 3 7,150 37 Yamaha Motor 1,200 71 Kawasaki Heavy Industry 692 4 6,408 38 AGC 1,167 72 WasedaUniversity 690 5 6,080 39 Suzuki Motor 1,166 73 FUJITSU LABORATORIES 687 6 SHARP 4,982 40 Fuji Film 1,098 74 Toray 686 7 41 4,747 Mitsubishi Motors 1,093 75 AISIN AW 685 8 Honda R&D 4,586 41 KDDI 1,088 76 Nihon Unisys 673 9 4,067 43 1,088 77 Keio University 669 10 NEC 3,947 44 1,063 77 669 11 Nissan 3,910 45 Pioneer 1,040 79 Accenture PLC 668 12 3,814 46 AISIN Seiki 1,035 80 661 13 Canon 3,559 47 NTT Data 1,014 80 Japan Aviation Electronics Industry 661 14 3,076 48 IBM Japan 1,002 82 Fujikura 660 15 RenesasElectronics 2,898 49 MITSUI & CO., 962 Advanced Industrial Science and 16 50 953 83 656 Mazda 2,890 Technology(AIST) 17 50 2,796 Socionext 932 84 651 18 TOYOTA Motor 2,794 52 Asahi Kasei 932 85 647 19 HITACHI Group 2,352 53 Nomura Research Institute 921 85 Tokyo Institute of Technology 647 20 2,196 54 Toyota Industries 902 87 Hitachi High-Technologies 645 21 HONDA 2,090 54 Komatsu 893 88 ShibauraInstitute of Technologies 623 22 1,790 56 Isuzu Motors 871 89 Warner Bros. Entertainment Inc. 616 23 1,723 57 Tohoku University 870 90 Sumitomo 612 24 1,672 58 NTT Communications 840 90 Osaka University 612 25 1,590 58 818 90 RitsumeikanUniversity 612 26 University of Tokyo 1,556 60 794 93 ALPS ALPINE 611 27 Mitsubishi Heavy Industry 1,510 61 Industries 787 94 28 - 1,485 62 785 Sumitomo Chemical 605 29 Olympus 1,405 63 IHI 775 95 Electric 602 30 Toppan Printing 1,401 63 766 96 NTT 600 31 TDK 1,335 65 SoftBank 766 97 SCREEN Holdings 596 32 1,332 66 Kyoto University 760 98 Yasukawa Electric 595 33 Sumitomo Electric Industries 1,296 67 YAMAHA 753 99 587 34 Japan Women's University 1,266 68 YAZAKI Corporation 751 100 ABeam Consulting 579

6 Promotion Menu (Banner Ad/Text Ad) 7

Banner Ad / Text Ad Newsletter For branding, improving recognition and event announcement These are display ads that can be used for various Able to appeal to newsletter readers. purposes such as top page or article page of each theme.

■Leaderboard Double Leaderboard Billboard ■Header ■1st Rectangle st 1 Double Rectangle Subject (Half page) ●＋2byte-character x Max. 19 Body ■ Text Ad 2byte-characters x Max. 20 x 3-5 lines Link URL

■ Side Banner

■2nd Rectangle nd 2 Double Rectangle *Image (Half page) Sample １２３４５６７８９０１２３４５６７８９０ １ ●＜抽選で当たる＞ PC買い替え実態調査 Price ２ あなたの会社のPC、いつ買い換えますか？ Price ３ アンケートへの回答で抽選で50名様に ４ XXXXXXギフト券XXXX円分が当たる！ Unit price: JPY 1~ ５ 「PC買い替え実態調査」 JPY 150,000~ (w/o tax) ６ 回答期限はX月X日(Ｘ)XX時XX分！ (w/o tax) *Image ７ http://XXXXXXXXXXXXX.XXXXX.XXX

7 Promotion Menu (Tie-up Ad/PR NEWS)

Tie-up Ad Encourage readers’ understanding by article contents Our production staff interviews about products, solutions and technologies etc. and produce introductory articles in the world of NIKKEI xTECH.

NIKKEI xTECH Article Page Tie-up Ad

Approx. 2,500characters with pictures/charts/cuts

NIKKEI xTECH 2nd use is available. Please contact for details. Email Newsletter

Price JPY 2,000,000 (w/o tax, 4 weeks)

Another detail document is available 8 9 Promotion Menu (White Paper/Movie/Research Special)

White Paper/Movie Research Special For generating prospective customers Generating prospective customers by questionnaire

We publish a summary of white paper/PDF material/Movie We conduct questionnaires to NIKKEI xTECH’s readers with on Nikkei xTECH Active and give you a list of those who white paper download service of Nikkei xTECH Active. We downloaded the white paper/PDF material or saw the movie. deliver lead information and the results of questionnaire. This service is useful to generate prospective customers.

e.g. - Questionnaire about 3D data usage Your company’s white Survey on electronic measurement paper (PDF) introductory usage. page. etc.

Personal information is - NIKKEI xTECH required to download PDF. - Nikkei xTECH Newsletter - NIKKEI xTECH Newsletter

Price Price Min. charge Min. charge JPY 500,000 for 50 names* JPY 900,000 for 80 names* (w/o tax) (w/o tax)

*No criteria selection *No criteria selection 9 Targeting Mail 11

Nikkei BP has wealth customer database such as web site members, readers of newsletter, magazine subscribers, seminars and exhibition visitors, registered attribution and browsing history at Nikkei BP’s websites. You can select the optimal delivery target by combining registered attribution and dynamic attribution and distribute promotion email by your own. Segment A（Unit price: JPY 100） Company managers 1～9 Executives 10～49 Division directors 50～99 Group managers 100～299 Job Title Section managers Chief 300～499 Staff Number of employees 500～999 Contracted staff 1,000～2,999 Temporary staff 3,000～4,999 5,000～9,999 Agriculture, forestry and fishery Mining 10,000～19,999 Construction 20,000 or more Automobile/Transport equipment Electric and electronic equipment Company managers /Executives Machinery/Heavy electric machinery Management planning Materials Public relations /Advertising Energy General affairs /Human resources Food/Pharmaceuticals/ Cosmetics Material procurement and purchase Other manufacturing Finance/Accounting Wholesale/Retail/Trade (Trading companies included) General administration Finance/Securities/Insurance Information processing/Information systems Real estate Industry Planning/Research/Marketing Network services Sales Information processing /SI/ Software Job type Production/Manufacturing Transportation Delivery/Logistics Consulting/Accounting /Legal affairs Technology/Design Broadcasting/Advertising /Publishing /Mass media Research and development Public office worker (excludes teachers) Editorial/Editorial services/Production Educational/Learning Support Specialist (construction/civil engineering related)） Medical Nursing/Welfare Specialist (medicine and healthcare related) Restaurant/Hotel Specialist (accounting) Recruiting Specialist (legal affairs) Travel Specialist (education/training)

Another detail document is available 10 Targeting mail (Package plan) 11

Targeting mail to send all registrants agree to receive promotional mail in reasonable price.

Receivers Unit price Package No. Outline of newsletter Max. # of delivery Order unit (Newsletter registrants) (w/o tax)

Newsletter on the information of advanced M-5 Nikkei Electronics News technology, trend and analysis by editors in Approx. 145,000 electronics field.

Newsletter for technical experts who JPY 20,000 M-6 Nikkei Monozukuri News manage machine products, element parts, Approx. 120,000 1,000,000 production equipment, etc.

Newsletter on the latest and comprehensive M-7 Nikkei Automotive News information on automobile technology, Approx. 100,000 products and management.

*Deliver targeting mail to newsletter registrants who agree to receive promotion mail. Action history is unconsidered. *Maximum delivery number changes daily. Please contact us for the latest number.

11 Genre Sponsorship Menu 12

In the two genres of Power Electronics and 5G/Communication, we continue to carry out the “Genre Sponsorship menu" which was carried out at Nikkei Technology Online. It is possible to approach efficiently to technicians browsing highly specialized articles. ■ Price & Ad menu

Power Electronics ５G/Communication Billboard Max # of sponsor 2 3

Price (w/o tax) JPY 300,000/Month JPY 300,000/Month 1st Rectangle Billboard ✓ ✓

1st Rectangle ✓ ✓

Genre-Specific Side Banner ✓ ✓

2nd Rectangle ✓ ✓

■ Specification

File size Menu Item Size (W x H; Pixels) (Gif, Jpeg, Png) Genre-Specific Billboard 970 × 250 Max. 150KB Side Banner

1st rectangle 300 × 250 Max. 150KB 2nd Rectangle Genre-Specific Side Banner 300 × 80 Max. 60KB

2nd rectangle 300 × 250 Max. 150KB *Screenshot is an example. *Please contact about html5

12 Inquiry 13

Advertising Dept., Nikkei Business Publications, Inc. 4-3-12 Toranomon, Minato-ku Tokyo, 108-8308, Japan

TEL: +81-3-6811-8021 FAX(IP): +81-50-3153-7246 Email: [email protected]

(Cross-Tech) https://xtech.nikkei.com/