Annual Report 2017 No.1 No.1 TOP-RANKING FIRST RUSSIAN MEAT AMONG RUSSIA's PRODUCER FEED PRODUCERS
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Annual Report 2017 No.1 No.1 TOP-RANKING FIRST RUSSIAN MEAT AMONG RUSSIA'S PRODUCER FEED PRODUCERS Cherkizovo Group No.1 is the largest meat producer in Russia LEADING POULTRY PRODUCER committed to quality and product excellence. The Group is IN 2017 among the top three leading manufacturers of poultry, pork and processed meat in Russia. TAMBOV TURKEY IS ONE OF THE LARGEST RUSSIAN TURKEY PRODUCERS No.2 SECOND LARGEST PORK PRODUCER IN RUSSIA IN 2017 CHERKIZOVO GROUP Annual Report 2017 01 STRONG CONTENTS PERFORMANCE Highlights 03 Segment Overview 04 COMPANY ABOUT IN 2017 Geography 06 Key Brands 08 Core Strengths 10 History 11 CONSOLIDATED REVENUE Key Developments 12 Message from the Chairman 20 Message from the CEO 22 Market Overview 26 Our Strategy 30 REPORT STRATEGIC Business Model 36 Investment Programme 40 90.5 RUB bln Quality Assurance 44 Cherkizovo Lab 46 Operational Review: 48 — Poultry 48 EBITDA — Pork 50 — Meat Processing 52 — Grain 54 — Turkey 56 Product Strategy 58 Financial Performance Overview 64 15.3 REVIEW FINANCIAL RUB bln SALES* Corporate Governance 80 Shareholder and Investor Highlights 94 GOVERNANCE CORPORATE 997.7 th. tonnes Sustainable Development 96 Our Employees 98 DEVELOPMENT SUSTAINABLE For more information, Health, Safety and the Environment 104 please, visit our Community Relations and Сharity 106 corporate website: http://cherkizovo.com/en/ * Sales include turkey, poultry, pork and meat processing products (excluding feed and grain). 02 Delicious Story www.cherkizovo.com Cherkizovo at a Glance Food production is not only our business, it is our passion and mission. For us, every detail matters. This is why our business integrates all stages of the agricultural value chain from grain farming to the manufacturing of finished products. Sustainable growth across all segments 522,500 211,750 236,638 TONNES TONNES (production) TONNES + 52% in five years + 30% in five years + 76% in five years 26,835 449,215 TONNES TONNES + 222% in five years We control the entire production cycle – from farm to fork– for our consumers to enjoy the best offering. The Group’s brands, including The Group’s vision is to deliver Cherkizovo Group's key focus is on Cherkizovo, Petelinka and Kurinoe sustainable organic growth, aided by product excellence and on meeting Tsarstvo, are very well known and targeted acquisitions, and to further consumer demands. Consistent well liked by the Russian consumers. develop the infrastructure as part of growth is supported by a strong The Group is comprised of Grain, Feed, a long-term investment programme. marketing function. The Group invests Poultry, Pork and Meat Processing Our key priorities include enhancing substantially in consumer surveys business segments. The vertically operational efficiency and customising and new global trends and marketing integrated business model, covering the product offering to ever evolving innovations analysis. Our consumers the entire production chain from crops consumer preferences and trends. and their needs are always at the heart to finished products, contributes to of what we do. the Group’s strategic sustainability and assures the highest quality standards. The Group’s shares are quoted on A ++ B1 the Moscow Exchange (MOEX) EXPERT RA MOODY’S (MOEX ticker: GCHE). RATING RATING CHERKIZOVO GROUP Annual Report 2017 03 Highlights Ludmila Mikhaylova COMPANY ABOUT Chief Financial Officer We are pleased to report the Company’s solid sales growth and improved profitability for 2017, as our focus on implementing strategic initiatives delivered value to shareholders and positioned us for a favourable medium-term outlook. REPORT STRATEGIC OPERATING HIGHLIGHTS, sales, tonnes Segments 2017 2016 2015 Year-on-year, % Poultry 522,500 500,321 470,432 4% Pork (production) 211,750 184,766 169,563 15% Meat Processing 236,638 218,085 191,200 9% Turkey* 26,835 — — — Grain 449,215 338,808 267,371 33% REVIEW FINANCIAL Please see page 48 for details FINANCIAL HIGHLIGHTS, RUB mln GOVERNANCE CORPORATE 2017 2016 2015 Year-on-year, % Revenue 90,465 82,417 77,033 10% Gross profit 23,559 17,855 19,149 32% Operating expenses (13,833) (12,798) (11,615) 8% Adjusted EBITDA 15,338 10,282 12,630 49% Adjusted EBITDA margin 17% 13% 16% 4 p.p. Operating profit 9,726 5,056 7,534 92% Profit before tax 5,956 1,960 5,872 204% DEVELOPMENT SUSTAINABLE Net profit 5,800 1,919 6,007 202% Net cash flow from operating activities 13,016 9,369 4,992 39% Net debt 48,669 36,949 35,010 32% Please see page 64 for details * Turkey data represents sales of turkey meat produced by Tambov Turkey JV through the Group’s distribution network. 04 Delicious Story www.cherkizovo.com Segment Overview Revenue to external customers, % POULTRY PORK 4.3% 11 0 20 90.465 0 7 RUB BN Cherkizovo Group is Russia’s Cherkizovo Group is Russia’s major** poultry producer and second largest pork producer. the leader in branded poultry. Built from scratch, the Group’s Pork 4.5% Over the past decade, the Company segment today has 16 pig farms has been actively purchasing, that grow over 2 million pigs a year. Poultry 50.3% upgrading and debottlenecking In 2017, the Group boosted its Pork 4.5% poultry factories in Russia’s output by launching new nursery- Meat Processing 37.6% central regions, working to roll out finisher sites and enhancing the most advanced technologies for performance by implementing Grain 2.0% production efficiency and veterinary genetics improvement and animal Feed 1.1% safety. In 2017, the Group health programmes. Other 0.3% continued to ramp up poultry Turkey* 4.3% production and improve operational efficiency while also increasing the share of value-added products. Production volumes by segment, % 27 REVENUE REVENUE 27 997.7 47.4 18.7 TH. TONNES 2 RUB BLN RUB BLN - 1% y-o-y + 17% y-o-y 212 SALES PRODUCTION Poultry 52.4% 522,500 211,750 Pork 21.2% TONNES TONNES Meat Processing 23.7% + 4% y-o-y + 15% y-o-y Turkey* 2.7% * Turkey represents operations related to purchase Please see page 48 for details Please see page 50 for details and subsequent resale of turkey meat produced by Tambov Turkey JV through the Group’s distribution network. Turkey is not an operating segment. ** – based on the Group's estimates. CHERKIZOVO GROUP Annual Report 2017 05 MEAT PROCESSING GRAIN TURKEY* COMPANY ABOUT A top three producer in the Russian Cherkizovo Group has been The Group tapped into the turkey REPORT STRATEGIC market of processed meats, developing the Grain segment business in 2012, after announcing Cherkizovo Group offers a wide since 2011. The Group has a land plans to set up a joint venture with range of high-quality meat bank of about 287,000 hectares. Spain’s Grupo Fuertes. The project products. In 2017, the Group added Today, the Company cultivates became operational in 2016, and new sales volumes, driven partly over 170,000 hectares various the new Pava-Pava turkey brand by stronger sales in federal retail crops in Central Russia and delivers hit the shelves of retail chains chains and higher share of branded high yields well above the national as early as February 2017. After products in the sausages and ready- average. In 2017, sales grew by reaching the project’s full capacity to-cook pork products. one third, mainly on the back of in October 2017, the joint venture the acquisition of NAPKO, a leading emerged as a one of the top turkey REVIEW FINANCIAL Russian grain producer. producers in Russia. GOVERNANCE CORPORATE REVENUE REVENUE REVENUE 34.0 3.2 3.9 RUB BLN RUB BLN RUB BLN + 7% y-o-y + 6% y-o-y SALES SALES SALES DEVELOPMENT SUSTAINABLE 236,638 449,215 26,835 TONNES TONNES TONNES + 9% y-o-y + 33% y-o-y Please see page 52 for details Please see page 54 for details Please see page 56 for details * Turkey is not an operating segment. 06 Delicious Story www.cherkizovo.com Geography Cherkizovo Group’s operations are located in the European part of Russia, including Moscow and Moscow region, St. Petersburg and Leningrad region, Belgorod, Bryansk, Voronezh, Kursk, Lipetsk, Kaliningrad, Penza, Rostov, Tambov, Orel, Tula, Ulyanovsk and Krasnodar regions. St Peterurg Kalnnra Greater Moow Area Bryan reon Orel reon Tula reon Kur reon Pena reon RotoonDon Ulanov reon Lpet reon Taov reon Vorone reon Saara CHERKIZOVO GROUP Annual Report 2017 07 COMPANY ABOUT The Group’s products are on offer in major national retail 9 chains and other stores. They are also used in HoReCa WAREHOUSES (primarily fast food restaurants) and exported abroad. Today, Cherkizovo products are available to over 80% of people in Russia and to an increasing number of consumers in other countries. 6 SLAUGHTER AND MEAT Key export markets REPORT STRATEGIC PROCESSING FACILITIES — CIS St Peterurg — Middle East and Africa — Southeast Asia Kalnnra 16 PIG Greater Moow Area FARMS Top brands by awareness REVIEW REVIEW FINANCIAL Bryan reon Orel reon 7 No.1 BRAND POULTRY IN RUSSIA’S SAUSAGE AND PORK FARMS PRODUCTS MARKET brand awareness – 59.6% Tula reon Kur reon Pena reon 1 No.1 BRAND GOVERNANCE CORPORATE TURKEY PRODUCTION IN RUSSIA’S JOINT VENTURE POULTRY MARKET RotoonDon Ulanov reon brand awareness – 35.3%* 8 12 No.3 BRAND FEED GRAIN IN THE POULTRY MARKET MILLS ELEVATORS IN RUSSIA Lpet reon Taov reon DEVELOPMENT SUSTAINABLE brand awareness – 24.7%* ~287,000 HECTARES 2017 data, source: Rusindex Quarterly Survey. Vorone reon Saara TOTAL LAND BANK * among the largest poultry producers. 08 Delicious Story www.cherkizovo.com Key Brands Cherkizovo Group is expanding its brand portfolio, which comprises some of the most popular brands in the meat products market, including Cherkizovo, Petelinka, and Kurinoe Tsarstvo.