Product Update Bulletin Issue Date: November 2015

The new DENSO Iridium TT

DENSO is a leading pioneer in automotive technology, responsible for several world firsts, particularly in the field of spark plug: world’s first U groove electrode, world’s first iridium electrode, world’s first 360° laser welding for centre electrode, producing the most reliable weld, world’s first Super Ignition Plug, world’s smallest diameter electrodes at 0.4mm. The new Iridium TT combines DENSO’s SIP technology with the world’s smallest diameter electrode and features a higher concentration of iridium than any other rival.

This improves ignitability, vehicle acceleration / performance and fuel efficiency and vastly increases lifespan of the plug to 120,000km, more than three times than that of a standard nickel plug; this saves money for the motorist and helps the world around them environmentally. Popular Applications DENSO is a brand whose products you can trust – the OE-level quality IK20TT BMW 3 (E46) (98-05), Suzuki Swift III (05-), VW Polo (6R) (09-) of DENSO’s aftermarket products is not just talked about, it has been IK16TT Mazda 3 (00-09), 2 (07-), VW Golf IV (97-06), Polo (9N) (01-09) proven; the 120,000km life span of the new Iridium TT spark plug is the IKH20TT BMW 3 (E90) (05-), Mercedes C (00-07), Mitsubishi Colt VI (04-) proof point of this quality. IKH16TT Mitsubishi ASX (10-), Micra IV (10-), Toyota Yaris (10-) IT20TT Ford Fiesta V (01-08), Focus II (04-), Volvo S40 (04-) • The Iridium TT represents an upselling opportunity, resulting in ITV16TT Ford Mondeo IV (07-), Mazda 3 (09-), 5 (05-), 6 (07-) better profit margins ITV20TT Ford Fiesta VI (08-), Focus III (11-),Mazda 6 (07-), Opel Insignia (08-) IW20TT Niva II (02-), Mitsubishi Lancer VII (03-), Renault Laguna (93-01) • By selling in larger numbers to customer workshops, distributors IT16TT Ford Fiesta IV (95-02), Mondeo III (00-07), Mazda 6 (07-), MX-5 (05-) can offer premium technology at an affordable price whilst ITL16TT Captiva (06-), Chrysler 300C (04-12), PT Cruiser (00-10) maintaining profit margins IQ20TT (08-), Nissan Skyline (98-08), Saab 9-3 (98-03) IW16TT (88-95), Renault Rapid (85-98), Toyota Startlet (P8) (89-96) • With this product, distributors are able to offer technology available IXEH22TT Nissan Qashqai (07-), Renault Clio III (05-), Twingo II (07-15) previously only to premium vehicle owners to a much wider range IXEH20TT Mazda CX-5 (11-), Toyota Avensis (09-), Prius (09-), Yaris (05-) of OE vehicles and customers at an affordable price IQ16TT Chevrolet Matiz (05-), Saab 9-3 (98-03) IKBH20TT Lexus IS II (05-), GS (05-11), LS (06-) • The consolidation of the DENSO range of spark plug products ITF20TT (92-), Suburban (91-00), Pontiac Firebird (92-) makes it easier to sell more of the premium offering – Iridium TT ITF16TT Chevrolet Blazer (82-05), Camaro (70-92), (89-97) sits atop the range IXEH20ETT Nissan Juke (10-), Micra IV (10-)

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