Milan 22nd - 25th July 2010
INNOVATION & ENTREPRENEURSHIP
JEWC 2010 INNOVATION & ENTREPRENEURSHIP
Welcome to Milan! We are very pleased to welcome you in Milan for the 2010 edition of the Junior Enterprise World Conference. We are about to live 4 challenging, interesting and extremely pleasant days. Here you can find all the useful info you need about the metting and about Milan.
JEME Bocconi Studenti is the Junior Enterprise of Bocconi University in Milan. Being the first Junior Enterprise in Italy, JEME is a non-profit organization that offers consulting services to companies and institutions. Agenda & Dress Code
⌚ Thursday 22nd Friday 23rd Saturday 24th Sunday 25th 07.00 Breakfast Breakfast Meeting 08.15 Moving to the University Meeting Breakfast 09.00 Opening Moving to the University 10.30 Ceremony Check in Workshop Closing 11.30 Panel 3 + 4 Ceremony Discussion 12.30 Check out Guided Lunch Lunch 13.30 Tour 14.30 Bocconi University Workshop Workshop & Milan City Center 1 + 2 5 + 6 19.00 Business Business 21.00 Dinner Gala Dinner Dinner
Dress code:
Thursday 22nd Casual Dress
Friday 23rd Business Dress for the day & Gala Dress for the Gala Dinner
Saturday 24th Business or Business Casual
Sunday 25th Casual Dress
4 JEWC 2010 WWW.JEWC2010.COM The concept
ENTREPRENEURSHIP & INNOVATION
The Junior Enterprise World Conference will be the moment to exchange inputs, business plans and ideas on how entrepreneurs can: EXCHANGE INPUTS, BUSINESS PLAN & IDEAS 1 » 2 » 3 » 4 ☞☜ ? ! ↗ CONTRIBUTE REASONING LEARN GROW to relaunch the on the themes of from the experiences personally and economy innovation and of sector expertises professionally with entrepreneurship as the help of successful powerful economic managers tools
WWW.JEWC2010.COM JEWC 2010 5 Opening Ceremony - Panel Discussion
09.00 - 10.15 WELCOME SPEECH
Letizia Moratti, Mayor of Milan * Marco Agliati, pro-rector, Bocconi University Antonia Sariyska, President, JADE Renata Casoli, President, JEME Bocconi
10.15 - 10.45 The INTERVIEW: an OPEN ENTREPRENEUR
A more informal interview with our guest of honour, Mr. Jean-Pierre Lutgen, by a young entrepreneur
10.45 - 11.15 COFFEE BREAK
11.15 - 12.45 PANEL DISCUSSION - ENTREPRENEURSHIP & INNOVATION
Richard Straub, Senior Advisor to the Chairman IBM and President of the Peter Drucker Society Jean-Pierre Lutgen, Entrepreneur, founder of ICE-Watch Simone Cimino, Venture Capitalist, founder of CAPE NATIXIS
Stefano Tommasi, Entrepreneur, founder of INNEXT JEME and JADE alumnus
* to be confirmed
6 JEWC 2010 WWW.JEWC2010.COM Panelists
RICHARD STRAUB, in the course of his international career, held various executive line and staff positions in IBM such as Assistant General Manager PC Marketing for IBM Europe based in Paris, Chief Learning Officer in the US with global responsibility and Director of Learning Solutions for Europe, Middle-East and Africa. After stepping down from his operational responsibilities in IBM in 2006 took the role of a senior advisor to the Chairman of IBM EMEA. Additional roles such as the Secretary General of the European Learning Industry Group and Director of Corporate Services and EU-Affairs at the European Foundation for Management Development are part of his portfolio. In 2008 he founded the Peter Drucker Society of Austria which became the Drucker Society Europe in the beginning of 2010. For the last 10 years he has been deeply involved in EU level industry initiatives in the area of skills, lifelong learning and innovation. Richard is married with Ilse and has 2 Children and 4 Grandchildren.
JEAN-PIERRE LUTGEN It all started just after he finished his university degree in international public affairs from the Université catholique de Louvain (Belgium). Because he did not want to follow the path mapped out by his family already comfortably ensconced in public life, he founded an import-export company with a friend to sell promotional items such as caps, t-shirts and the famous lapel badges. After 20 years in the promotional sector, Jean-Pierre came to the idea to enter in the retail sector with a new concept: a colorful designed watch that is accessible to as many people as possible with attractive packaging and affordable prices. Today, Ice-Watch is an international brand sold in more than 70 countries. His team sold 400.000 watches in 2009 and has a target of 2.000.000 watches and 5000 points of sales for 2010.
SIMONE CIMINO By his System of Closed End Funds, exclusively dedicated to investments in small and medium sized enterprises in Italy, he has well mixed the economic return for the investors and the social return for the acquired companies. Founded by Simone Cimino in 1999, Cimino & Associati Private Equity SpA manages funds ranging in various sectors and geographical areas. In Italy, among the private equity structures, Cape is probably the most determined to remain faithful to its mission: investing in SMEs providing both capital and know-how.Thanks to his modus operandi, Cimino has removed the negative view that people often have about private equity. To prove his approach, more industrial then financial, Cimino is President or Vice Chairman in 6 industrial companies and Board Member in other 5. Before Cape, he founded Advance and has been Partner & CEO of LBO Italia, after developed his skills for seven years in Montedison (since 1985 to 1991). He was born in Agrigento (Sicily) in 1961, and graduated cum laude at the Bocconi University in Milan, on Venture Capital. He attended part of the degree course at the Business School of New York University, NY.
STEFANO TOMMASI is a former associate of the Junior Enterprise Network. After several years spent in the family business located in Brianza and operating in furniture, has undertaken an international experience that led him to live in Brussels, London and Paris. He worked for Dale Carnegie® Trainining obtaining various certifications as a trainer and consultant in business development projects. From 2006 to 2008 was Chief Operating Officer of a media company which deals with solutions for semiconductors testing. Graduated in Business & Economics at Bocconi University in Milan, he is married with Annalisa and father of Matilda.
WWW.JEWC2010.COM JEWC 2010 7 JADE the largest student entrepreneurship network in the world
JADE is the European confederation of Junior Enterprises. JADE JADE Italia's mission is the promotion of the Junior was born in 1992 with the mission to promote entrepreneurship Enterprises movement in Italy, facilitating the collaboration among European students, fostering and stimulating the and the sharing of experiences between the existing ones. growth of the Junior Enterprises on the European territory. JADE Italia was founded in 1992 on the initiative of JEME. JADE JADE includes today roughly 20 000 students . Together with Italia today includes 10 Junior Enterprises and a network of the Brazilian network and numerous Junior Enterprises in more than 150 students. South America, Asia and United States, it represents one of the largest network of students in the world. JADE is an “umbrella” organization that supervise all the national confederations, like JADE France, or JADE Italia. The latter is the Italian confederation of Junior Enterprises.
Students Fostering Entrepreneurship
20.000 STUDENT ENTREPRENEURS
The Junior Enterprise concept involves a great number of countries: Portugal, Spain, France, UK, Belgium, Holland, Germany, Czech Republic, Austria, Switzerland, Italy, Kosovo, Albania, Hungary, Romania, Bulgaria, Greece, Poland, Slovenia, Russia.
8 JEWC 2010 WWW.JEWC2010.COM BRASIL JUNIOR Ser jùnior, no Brasil, é ser gigante pela pròpria natureza
BRASIL JUNIOR - Brazilian Confederation of Junior Enterprises was created 6 years ago with the mission to represent the Brazilian National Junior Enterprise Movement and enhance it as an agent of entrepreneurial education and business promoter. Nowadays Brasil Júnior covers a geographic area which represents 75% of the country’s population and 85% of its GDP. With an amount of 700 Junior Enterprises and more than 20.000 students on the network, Brasil Júnior is proud to say that, step by step, we are solving our difficultys and brings results to our members and stakeholders. Due to this development JE’s and State Federations’ confidence is enhanced and we become stronger.
WWW.JEWC2010.COM JEWC 2010 9 The Junior Enterprise World Conference
The Junior Enterprise World Conference is the most important event of the world network of Junior Enterprises. FIELDS OF STUDY OF THE PARTICIPANT TO THE The world conference takes place every 2 years, each time in a 2010 WORLD CONFERENCE different country of the network. It aims at reuniting in the same place roughly 300 Junior Entrepreneurs coming from Europe, Asia and America. Management The heart of the event is the general assembly of 50% and Economy all the confederation, during which important decisions are taken and the future strategy of the network is shaped. IT At the same time the Junior Entrepreneurs 42% and Engineering participate to conferences, debates and workshops. The whole event lasts for three days. Law, Design 8% and Communication
PERSONALITIES of PAST JUNIOR ENTERPRISE CONFERENCES
2004 2006 2008 PARIS EINDHOVEN PORTO 300 students-entrepreneurs 300 students-entrepreneurs 300 students-entrepreneurs 4 days 4 days 4 days BILL GATES - Microsoft GHERD KLEISTERLEE - CEO Philips CLAUDE JEANDRON - ETF Group
2004 2005 2006 2007 2008 2009 2010 MILAN ↘
10 JEWC 2010 WWW.JEWC2010.COM 2010, Milan
2010 Thursday 22nd The Junior Enterprise World Conference will start on JULY Thursday 22nd and will be finalized on Sunday 25th. Friday 23rd It will be an extremely challeging experience, which will allow students to enter in touch with experts and personalities of the Saturday 24th 2010 world Economy, business leaders and entrepreneurial people: people that have actually changed the world, have improved Sunday 25th their society or more simply their firms with innovative ideas.
THE CONFERENCE'S NUMBERS
300 students 40.000 4 days entrepreneurs the network of activities coming from the best schools during which young of the world enterpreneurs will empower their ideas, for the first time in Italy.
WWW.JEWC2010.COM JEWC 2010 11 Bocconi University, founded in 1902, was the first Italian university to grant a degree in economics. For a century, Bocconi has played a leading role in Italy’s social and eco- nomic modernization. It has remained true to its founding values of being a major research university, with democratic values and open to the world, as well as financially and politically independent. Today, Bocconi is a research university of international standing in business, economics, and law. Its research projects are funded by national and supranational institutions. By virtue of being a major node in the European and global network of business and eco- nomics universities, Bocconi exchanges faculty and cooperates on large projects with like-minded European and American uni- versities and business schools. FOTO - http://www.flickr.com/photos/rossgeography/ FOTO
12 JEWC 2010 WWW.JEWC2010.COM STARHOTEL - Business Palace Milano
Starhotel Business Palace will host Junior Entrepreneurs How to reach it for 4 days in Milan! The Starhotels Business Palace is located in the south-east of From Linate Airport : the better way to reach the hotel from Milan, close to the highway and Linate Airport. Linate, far just 3 km, is by taxi. This 4 stars hotel is an example of the early 1900s post-industrial building requalification. In fact, it started life as a factory and From Malpensa Airport : take the Malpensa Express Train was turned into a hotel in the early Nineties, requalifying the to Cadorna Station (Round ticket price: 14,50 €). Then take area and giving new functions to the building. the metro line 1 (Red) to Duomo (direction Sesto) and the the metro line 3 (Yellow) to Porto di Mare (direction San Donato).
From Orio al Serio Airport: take the Orioshuttle bus to Milano Centrale railway station (Round ticket price: 14,00 €).
From Milano Centrale Railway Station: From the Milano Centrale Train Station (10 km), take metro line 3 to the Porto di Mare stop (direction San Donato).
From the Highways: From the A1 Milano/Roma highway take the Tangenziale Est (East bypass road) to the Piazzale Corvetto exit . From the A4 Milano/Venezia highway coming from Venezia take the Tangenziale Est (East bypass road) to the Rogoredo exit; coming from Torino take the Tangenziale Ovest (West bypass road) to the Piazzale Corvetto exit.
Starhotel Business Palace
Via Gaggia 3 20139 Milan ITALY
WWW.JEWC2010.COM JEWC 2010 13 SPONSORS
ICE - Watch What time is it? It is a very simple query, but it is probably one of the most universally asked questions. Our everyday lives now move so fast that we must constantly keep track of time personally. The wristwatch was once a luxury item but it has evolved into a vi- tal tool used by almost everyone. Today you would be hard pressed to find someone without a watch. This would seem to suggest total saturation of this market. Still the watch market is very dynamic. Much more than a simple device that enables you to al- ways know the time, the timepiece you wear makes a statement about your personality. Hence, the revival of expensive tech-mech watches and the popularity of the watch as a disposable fashion accessory.
Colourful, fashionable, and affordable, the Ice-watch concept, launched in 2007 by Belgian entrepreneur Jean-Pierre Lutgen quickly grew into a fashion phenomenon all over the world. Aided by a remarkable launch in 2009 at Baselworld, the biggest watch expo of the world, and product placement with celebrities like David Guetta, ice-watch made a huge leap forward. Currently more than 120,000 watches are sold every month. The brand is present in more than 70 countries and a staggering 3,000 outlets worldwide. The plastic timepieces are designed in Belgium and assembled in China using high quality Japanese movement Myota.
Typically, Ice-Watch is very proactive and fast in response to market demands. That strategy is in the business DNA of founder Jean-Pierre Lutgen who cut his teeth on the marketing of promotional items. ‘I always had this dream of launching my own brand. It is very fulfilling to make a name on the world stage from our Bastogne headquarters in the Ardennes. I am proud of my heritage and our success proves that it does not matter where you come from. Even when it is a small city or the countryside, you can achieve great things.’
14 JEWC 2010 WWW.JEWC2010.COM PARTNERS & PATRONAGES
MEDIA PARTNER
TVN Media Group
TVN Media Group is an international multimedia publishing group that operates in communication, marketing and web TV.
The Group includes:
- Pubblicità Italia (www.pubblicitaitalia.it), communication magazine - Today Pubblicità Italia, daily newsletter - ADV (www.advertiser.it), magazine about strategic advertising - toBE Lux (R)evolution (www.tobemagazine.it), monthly magazine about luxury lifestyle - MyMarketing.Net, the leading web magazine about the marketing sector
In 2006, the group founded Televisionet.tv, the first Italian web TV, considered the most important online platform for fashion, design, culture, science and sport.
It also organizes the most popular Italian advertising award: the GrandPrix of the best brand and communication strategies (www.grandprixpubblicitaitalia.it).
The Wall Street Journal is the world's leading publisher of business information. In print and online, the Journal seeks to help its readers succeed by providing essential and relevant information, presented fairly and accurately, from a dependable and trusted source. Visit the WSJ at wsj.com.
WWW.JEWC2010.COM JEWC 2010 15 PARTNERS & PATRONAGES
Think Young is the first think-tank concerned with young Europeans. Our main activities are conducting sur- veys to find out the opinions of European youth, Why Think Young? organising and contributing to conferences, There are 69 million Europeans under the age of 30 – and shooting documentary films about that is 15% of the total EU population. We are the next young people's lives. European generation. But what do young people think Our aim is to make Brussels aware of what about the future of their Europe? Nobody ever asks this young people think. question. Policy-makers are used to answering it for us. Our vision is to make Europe think That is why ThinkYoung exists. young.
Intervieweb is a young and innovative company. Our mission is to support, with new and innovative technologies, those involved in the process of personnel recruitment and selection of personnel. We provide our services to candidates, employers and job intermediaries. For each of them, we offer tailored solutions that increase the results and raise the efficiency of recruiting operations.
Prospera is a free association of managers, professionists and Italian academics who have chosen to commit themselves for young students. Prospera is an open organisation which promotes the dialogue to develop in the country a managerial class with core values as the responsible commitment, transparency and intellectual honesty. Prospera is an ambitious challenge to sustain and stimulate productive models which are more responsible from the ethical poin of view and which respects people, to help the future generations and to promote a better vision of the future. The aim of Prospera is to share with the Italian community the competences and the experience acquired by its members, in different industries, from -fi © Copyright Prospera, All Rights Reserved nance to the academic world, by creating an environment in which Prospera's ideas and principles can find a place: promoting and starting projects with the goal to transmit and share experiences to youngs who are entering in the work arena with their activities.
16 JEWC 2010 WWW.JEWC2010.COM WWW.JEWC2010.COM JEWC 2010 17 NOTES
18 JEWC 2010 WWW.JEWC2010.COM CONTACTS
JEME Staff contacts Università Bocconi - How to reach it
Matteo Richiardi From Linate Airport : the better way to reach Bocconi University from Linate is +39 338 7427 041 by taxi.
Renata Casoli From Malpensa Airport: take the Malpensa Express Train to Cadorna Station +39 320 88 11 544 (Round ticket price: 14,50 €). Then take the metro line 1 (Red) to Duomo and the the tram line 15 from Piazza Fontana to Castelbarco stop. Martin Grande +39 339 30 27 256 From Orio al Serio Airport: take the Orioshuttle bus to Milano Centrale railway station (Round ticket price: 14 €) Federico Vigani +39 328 08 20 129 From Milano Centrale Railway Station: From the Milano Centrale Train Station (10 km), take metro line 3 (direction San Donato) to Porta Romana stop and Efrem Semi then take the tram 29/30 or 9. +39 347 51 42 435 From the Hotel : from Porto di Mare station, underground line 3 to Porta Romana Lorenzo Zanotti (direction Maciachini). Then or by walk o by Tram number 29/30 o 9 (direction Porta +39 328 44 91 624 Genova).
Via Ferdinando Bocconi Armando Del Vecchio
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+39 340 63 51 068 → P.TA ROMANA → Università Via Salasco Irina Croitor → Commerciale Via Salasco Via Carlo +39 320 30 52 621 L. Bocconi Via Ettor
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tini → Via Giuseppe Toniolo
Via Ferdinando Bocconi Angelo Sraa Angelo Solarino Piazza → Via Vignola → → +39 328 79 67 871 Via Vignola Via Vignola → → Università Commerciale Via Carlo L. Bocconi
Vittadini
Agnieszka Lesniewska → Viale Sebastiano Bach +39 327 16 49 786 Via Roberto Sarfatti
Via Roberto Sarfatti
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Viale Gio vanni B rahms
Via Carlo Via Luigi Castiglioni V
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Graphic Design
JEDES
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