360° Consumer View

360° Consumer View Improve your margins by 5-10% by monetizing buying patterns from the data you already own Smart Retail Insights • Flash Category Margin • Market Clustering Industry opportunity Representative Outcomes Achieved • Product Movements • Promotion Effectiveness Organizations have an overabundance of data Improve market-share and about the consumer—coming from campaigns, penetration by 3-8% Market Basket Analysis coupons, mailing lists, and other third-party data • Item affinity analysis sources. But it can be extremely challenging to turn Improve product margins by 5-10% • Buyer behavior patterns that data into actionable insights. Even worse— • Cross-selling, upselling recommendations managing these mountains of disconnected data Save promotional spend by 10-15% consumes already constrained resources and Center for Consumer diminishes your ability to create value. Eliminate time spent on manual data Insights Ariba collection and aggregation • Consumer preferences • Market Trends Clean • Social Media, 5G Insights Improve NPS to more than 8 S/4HANA Overview Anywhere • Subscription service Break free from the endless cycle of data mining, and achieve an all-inclusive view of your consumer behavior. Offload the Keytree In-store aggregation of data from various consumer touchpoints to a Technology modern cloud platform—allowing your organization to shift its Case Study • Personalized consumer experience focus toward analysis and insights, leveraging advanced A Fortune 50 retailer relied on numerous disjointed • Empowered associates machine learning algorithms. applications to measure financial performance while also • Nudge behavior attempting to stay current with business and consumer • Consider leading insights beyond traditional data, such as behavior trends—all taking place in a fast-paced industry. point-of-sale transactions, including IoT, 5G, social media, and SAP Sales Intelligence Applying this driver, the organization achieved instant market intelligence data • Enhance insights into stock consumer insights across stores, helping to drive topline availability at stores • Attain instant awareness of store and product profitability, growth analysis, reduce working capital, reduce leakage, and • Unify offline and online customer with push notifications and variance narratives identify expense optimization. experiences