On the Aventador Svj the Usage of Lightweight Material Has Been So Extensive Like Never Before
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Product Information August 3RD 2018 NR.11/2018 THE“ NEW AVENTADOR SVJ, WHERE SV HISTORICALLY STANDS FOR SUPERVELOCE (=SUPERFAST), TAKES THE ‘JOTA’ SUFFIX, DENOTING ITS TRACK AND PERFORMANCE SUPERIORITY. ” TABLE OF CONTENTS 1. PRODUCT UNIQUE SELLING PROPOSITION 3 4. UNIQUENESS OUT OF TIME 26 1.1 Aero beauty concept 5 4.1 Design – Exterior design 27 1.2 Visceral driving experience 6 4.2 Design – Interior design 28 1.3 Uniqueness out of time 8 5. MARKET INTRODUCTION 33 2. AERO BEAUTY CONCEPT 9 2.1 Design – Exterior design 10 2.2 Design – Aerodynamics 12 6. MAIN TECHNICAL SPECIFICATIONS 40 3. A VISCERAL DRIVING EXPERIENCE 18 3.1 Engine 19 3.2 Weight reduction 21 3.3 Vehicle dynamics & integration with ALA 23 3.4 Four wheel drive 24 3.5 Four wheel steering & dynamic steering 25 3.6 Electronic stability control 25 P. 3 1. PRODUCT UNIQUE SELLING PROPOSITION AERO BEAUTY A VISCERAL UNIQUENESS DRIVING EXPERIENCE OUT OF TIME THE UNCOMPROMISING MATCH: THE FOUR MASTERPIECES, MORE THAN EXCLUSIVE, STUNNING DESIGN MEETS EXTREME PLUS ONE JUST UNIQUE AERODYNAMICS The first Lamborghini combining the four A dedicated choice of specific contents No other hypercar combines Masterpiece technologies with state-of-the-art and the infinite possibilities of customization a stunning design with such performance- Active Aerodynamics & ALA 2.0 to deliver the most of Ad Personam program. Make it your own oriented shapes. exciting driving experience. masterpiece. 1 2 3 4 5 6 P. 4 1. PRODUCT UNIQUE SELLING PROPOSITION TOP 5 REASONS TO BUY 02 04 EXTENDED USAGE IMPRESSIVE OF CARBON FIBER INSIDE PERFORMANCES AND OUTSIDE Windshield frame, roof, engine 770 CV bonnet, front splitter, rocker 01 Max Revs 8500rpm 03 cover, side mirrors, air intakes, WtP 1.98 rear diffuser, ALA, door 05 0-100 km/h in 2.8 s panels, visible monocoque, 0-200 km/h in 8.6 s center tunnel, THE FASTEST ALA 2.0 cluster cover LAMBORGHINI EVER LIMITED 6:44:97 The only car EDITION NÜRBURGRING LAP TIME in the segment combining stunning design A limited The fastest road legal with functional production of 900 Supersport Car aerodynamic cars 1 2 3 4 5 6 P. 5 1. PRODUCT UNIQUE SELLING PROPOSITION 1.1 AERO BEAUTY There are several competitors in the world of hypercars that know how to build a track-oriented performance super sports car. All of them are extremely fast. All of them have sophisticated aerodynamics. But when it comes to style, many of them put performance before design. This formula doesn’t apply to Aventador SVJ. A clever usage of lightweight materials has been combined with the perfection of every functional detail: the redesigned front & rear bumpers, the bigger air intakes, the front flap, the front side deviator fins, the new rocker covers, the high-mounted exhaust tip and, for the first time on Aventador model, the rear wing with ALA system and its dedicated air duct. “THE AVENTADOR SVJ IS THE RESULT OF THE RESTLESS WORK OF OUR ENGINEERS AND DESIGNERS, CONSTANTLY CHALLENGING THEMSELVES IN THE RACE BETWEEN BEAUTY AND FUNCTIONAL AERODYNAMIC SHAPES. ” 1 2 3 4 5 6 P. 6 1. PRODUCT UNIQUE SELLING PROPOSITION 1.2 A VISCERAL DRIVING EXPERIENCE Max Power Weight to Power 0-100 km/h 0-200 km/h 770 CV 1.98 2.8 s 8.6 s The meaning of these impressive figures is that only Aventador can challenge Aventador. This is what defines SVJ. The reason of its compelling performance, besides adding 30 extra horsepower to its iconic V12, lies behind what can be called: “the four Masterpieces, plus one”. 4 WHEEL STEERING 4 WHEEL DRIVE 4 DRIVING MODES 4 ACTIVE SUSPENSION ALA 2.0 “THE AVENTADOR SVJ EMBODIES ALL THE LATEST TECHNICAL SOLUTIONS DEVELOPED FOR THE BRAND’S PRODUCT RANGE. 1 2 3 4 5 6 ”P. 7 1. PRODUCT UNIQUE SELLING PROPOSITION 1.2 A VISCERAL DRIVING EXPERIENCE All the vehicle dynamics algorithms focus on the integration with ALA system strategies. The higher downforce level required a complete refinement of all vehicle dynamics passive and active systems in order to exploit the higher physical boundaries of the car. This is the recipe to provide the most daring and thrilling driving experience in the Exclusive Super Sports car Market. “ALL OF THESE TECHNOLOGIES ARE MANAGED BY ONE BRAIN, THE EVOLUTION OF “LAMBORGHINI ACTIVE VEHICLE DYNAMICS”: LDVA 2.0 ” 1 2 3 4 5 6 P. 8 1. PRODUCT UNIQUE SELLING PROPOSITION 1.3 UNIQUENESS OUT OF TIME Can the Aventador SVJ be even more special? The answer is yes, of course. If the exclusive selection of dedicated SVJ contents such as rims, exterior paints and interior combinations might even possibly not be enough, an extra touch of exclusivity can be added to Aventador SVJ to suit even the owners with the most sophisticated taste. “THANKS TO THE AD PERSONAM DESIGN STUDIO, THIS IS THE MOST CUSTOMIZABLE LAMBORGHINI IN THE PRODUCT RANGE. ” 1 2 3 4 5 6 P. 9 AERO BEAUTY CONCEPT 2. AERO BEAUTY 2.1 Exterior design “NOT ONLY AVENTADOR SVJ STANDS OUT OF When it comes to Aventador SVJ, the greatest challenge for Lamborghini designers has been THE SUPER SPORTS CAR CROWD, BUT IT’S to conceive a car that looked extreme and, at the same time, aerodynamically perfect. The natural source of inspiration has been sought into the aeronautical world of jet fighters. ALSO WELL DIFFERENTIATED FROM ITS SIBLING, AVENTADOR S. A REDESIGNED FRONT BUMPER: the front of the car has been emphasized to appear even wider. One of the most eye-catching features are the tri-dimensional air outlets guiding the airflow ” through the front bonnet of the car. B ALA SYSTEM: the lower lip is equipped with active aerodynamic technology to maximize the downforce. C NEW FRONT SIDE: besides giving the whole front a more aggressive and wider appearance, they extend towards the wheel arch to deflect the flow ahead of the wheels outwards. D NEW LIGHTWEIGHT RIMS: both very thin, they provide a touch of further exclusiveness. The customer can choose between two styles: one representing the essence of Lamborghini or another combining “Y-spokes” and hexagonal shapes. F E COMPLETELY NEW ROCKER: with a new “Y-shape” design is a homage to the jet fighter tradition. A E F LARGER SIDE AIR INTAKES: a more functional design to bring more cooling to the engine is enriched with precious details B C such as the Italian flag on the side. D 1 2 3 4 5 6 P. 11 2. AERO BEAUTY 2.1 DESIGN – Exterior design A NEW ENGINE BONNET: for the first time on Aventador, the engine bonnet has been completely redesigned and now features an impressive “Y” from which the engine can be spotted. B REAR SPOILER WITH ALA SYSTEM: the high rear wing is in full carbon and integrates, in its center pillar, the ALA duct. A B C NEW EXHAUST: in order to free up space for the diffuser, the exhausts have been mounted in a higher position, taking inspiration from high performance motorbikes. The system is also lighter, with a new, higher performance muffler. C D NEW REAR BUMPER: the rear of the car is characterised D by the brand new, omega shaped rear bumper, completely redesigned to house the exhaust system and the rear diffuser. E E REAR DIFFUSER: impossible not to notice the introduction of this fundamental aerodynamic feature, especially for its functional beauty, with some clear hints from the Lamborghini Centenario. 1 2 3 4 5 6 P. 12 2. AERO BEAUTY 2.2 DESIGN – Aerodynamics The new Lamborghini Aventador SVJ represents a step forward in terms of Aerodynamic efficiency. THIS RESULTS HAVE BEEN ACHIEVED THROUGH THE FOLLOWING IMPROVEMENTS: A Introduction of Front Bumper slots and Side Fins for optimal flow control B Underbody design with vortex generators, increased rear diffuser with integrated fins A A C Rear Wing Design based on high load airfoil with integrated side plates for reduction of tip vortex The overall improvement in downforce is provided for the 70% by the upper body optimization and for the 30% by the underbody optimization. LIFT Also the cooling of the car has been improved and, most importantly, for the first time on Aventador model, the Active Lamborghini Aerodynamic has been introduced. B SVJ vs SV DOWNFORCE C “THIS NEW AMAZING SUPERCAR, COMPARED TO THE AVENTADOR SV, HAS INCREASED THE DOWNFORCE BY 40% AND REDUCED THE DRAG BY -1%. ” 1 2 3 4 5 6 P. 13 2. AERO BEAUTY 2.2 DESIGN – Aerodynamics ENGINE COOLING A new, more powerful engine would not be possible without an improved cooling efficiency. The main goal when designing the Aventador SVJ has been to bring more fresh air to the engine. This was achieved through a redesigned engine bonnet, and the larger side and bonnet air intakes. The front side fins provide precious support to better convey the air flow towards the intakes. On the front, the disc ventilation system has been optimised with the introduction of new air ducts on the underbody, blowing the airflow on the inner part of the wheels, thus improving track performance and brake fading resistance. On the rear, the introduction of the air winglets on the side ends of the spoiler grant a reduction of the air turbulence, while the low drag pilons COOLING help the air flow remaining attached to the wing. OPTIMIZATION +10% COMPARED TO SV “THE COOLING HAS BEEN IMPROVED BY +10% COMPARED TO SVJ vs SV AVENTADOR SV ” 1 2 3 4 5 6 P. 14 2. AERO BEAUTY 2.2 DESIGN – Aerodynamics ACTIVE AERODYNAMICS - AERODINAMICA LAMBORGHINI ATTIVA (ALA 2.0) For the first time on Aventador Model, the SVJ adopts Aerodinamica Lamborghini Attiva (ALA) and ALA is the Italian word for “wing”.