PAULA T. DOW ATTORNY GENERAL OF NEW JERSEY Division of Law 124 Halsey Street - 5th Floor P.O. Box 45029 Dff) 1 5 2~,g lLV~'~~ ~lfiì F ~g: ~ Newark, New Jersey 07101 Attorney for Plaintiffs èi"'.t~ ,,¡j'l . 1f?- ..... ';''t._~"..,..~.. .:'#. ;" p:";,,~'i."".' .' ,'.tt r-l..,v.:::,:.-,,_ '..' .~ By: Nicholas Kant W";~.,, ',"'i\ -k~'" t.)~,,'¿b~"",,, ¡.....(; i1~tl 'ir1l~""iill.~ ¡h~.~ ;.:".;'¡f~ Deputy Attorney General (973) 648-3441 SUPERIOR COURT OF NEW JERSEY CHANCERY DIVISION MERCER COUNTY DOCKET NO. MER-C-IO. 10
PAULA T. DOW, Attorney General of the State of New Jersey, and THOMAS R. CALCAGNI, Acting Director of the New Jersey Division of Civil Action Consumer Affairs,
Plaintiffs, COMPLAINT v.
DIRCTV, INC., a California corporation,
Defendant.
1. Plaintiffs Paula T. Dow, Attorney General of the State of New Jersey ("Attorney
General"), with offices located at 124 Halsey Street, Fifth Floor, Newark, New Jersey, and
Thomas R. Calcagni, Acting Director of the New Jersey Division of Consumer Affairs
("Director"), with offices located at 124 Halsey Street, Seventh Floor, Newark, New Jersey
(collectively, "Plaintiffs"), bring this civil action pursuant to the New Jersey Consumer Fraud
Act ("CF A"), N.J.S.A. 56:8-1 et seq., as follows. 2. Plaintiffs have reason to believe that defendant DIRCTV, Inc. ("DIRCTV" or
"Defendant") has violated the CF A by, among other things, failing to clearly and conspicuously disclose the terms of contracts regarding DIRCTV goods and services.
3. This Complaint is being filed concurrently with a Final Consent Judgment.
JURISDICTION AND VENUE
4. This Court has jurisdiction over the subject matter of this action pursuant to the
CFA and over Defendant pursuant to the CFA. Venue in this court is proper under R. 4:3-2, because it is a county in which the Defendant has advertised and conducted business.
PARTIES
5. Plaintiffs bring this action in the public interest pursuant to the authority granted under the CFA, specifically NJ.S.A. 56:8-8,56:8-11,56:8-13 and 56:8-19.
6. DIRCTV is a corporation organized under the laws of the State of California with its principal place of business in El Segudo, California.
FACTUAL ALLEGATIONS
7. DIRCTV engages in the business of providing television viewing services to consumers. Defendant was engaged in this business at all times relevant to this complaint.
During the period from 2006 through 2009, DIRECTV, INC. was engaged in the business of selling and leasing equipment and services to consumers in the State of New Jersey ("New
Jersey"), engaging in the sale, lease, or other distribution of DIRCT V services and products by and through its authorized distributors, retailers, or installers, and engaging in contractual relationships with New Jersey consumers directly and through its authorized distrbutors, retailers or installers. 8. All the allegations contained in this Complaint took place between January 2006
to the present.
9. At all relevant times, DIRECTV included terms in advertisements without clearly
and conspicuously disclosing the terms and conditions that applied to the advertised offer. By way of example, the attached Exhibit A is a 4 page flyer ad used by DIRCTV to promote its services.
10. In DIRCTV's advertisements, such as Exhibit A, DIRCTV failed to clearly and conspicuously disclose the actual terms of its offers. When it did disclose such terms, they were often misleading, incomplete, or difficult to locate. In many instances they were displayed in small print, typeface, or font, in low-contrast with the body of the advertisement, on a separate page from the main advertising statement, or on the screen in a television advertisement for as litte time as two to three seconds.
11. For example, many of the material disclosures related to the offer advertised in
Exhibit A are difficult to find. The inside of the advertisement includes a flap that opens to reveal several lines of very small print, where many of the material disclosures are made. The disclosures in Exhibit A are not clear and conspicuous and are not in direct proximity to the term that the disclosure is intended to limit.
12. Many DIRCTV advertisements, including Exhibit A, offer packages advertised at "$29.99/MONTH FOR 12 MONTHS," or using similar words. In such advertisements,
DIRCTV often fails to clearly disclose the material limitations on a consumer's ability to obtain the advertised price, for example, by failing to clearly disclose the fact that a 24 month commitment to DIRCTV service is required to obtain the 12 month promotional price. In
Exhibit A, inside the flyer, under the flap, on the 16th line of the smallest print, the consumer is 3 informed: "SYSTEM LEASE: Purchase of 24 consecutive months of any DIRCTV base programing package ($29.99/mo. or above) or qualifying international services bundle required. "
13. DIRCTV has, at times relevant to this Complaint, made misrepresentations regarding the availability of programming, including local channels and sports programming.
14. DIRCTV has engaged in the practice of contracting with consumers in a maner that is unfair or deceptive, by locking consumers into long-term contracts without clearly and conspicuously disclosing the existence and consequences of the long term contract.
15. DIRCTV has at times obligated consumers to a long term contract, without their knowledge, when consumers have any DIRCTV equipment installed, serviced or repaired.
16. At installation, consumers have been presented with a form entitled
"EQUIPMENT LEASE ADDENDUM" which states that the consumer is bound to maintain a minimum level of programming for a period of eighteen (18) to twenty-four (24) months as a result of having any DIRCTV equipment installed, repaired or replaced. This "EQUIPMENT
LEASE ADDENDUM" is sometimes placed on the back of an "Installation Checklist" which the consumer is presented after a third-party installer has completed installation of DIRECTV services. The consumer is not provided with clear and conspicuous notification that the consumer is entering into along-term contract with DIRCTV. 17. DIRCTV provides consumers with an additional document entitled the
"CUSTOMER AGREEMENT" when the consumer's first bill for DIRCTV arrves.
18. The "Customer Agreement" does not contain all of the most essential terms of the contract between DIRECTV and the consumer.
4 19. DIRCTV has not provided clear and conspicuous disclosures about promotional offers, including the price and length of such offers.
20. DIRCTV consumers are charged cancellation or equipment fees when the consumer does not realize that the fees wil be charged.
21. Third Party Retailers of DIRCTV have failed to clearly and conspicuously
disclose all the material terms of the contract with DIRCTV.
COUNT I
VIOLATION OF THE CFA BY DEFENDANT (UNCONSCIONABLE COMMERCIAL PRACTICES)
22. Plaintiffs repeat and reallege the allegations contained in paragraphs 1 through 21 as if more fully set forth herein.
23. The CFA, N.J.S.A. 56:8-2, prohibits:
The act, use or employment by any person of any unconscionable commercial practice, deception, fraud, false pretense, false promise, misrepresentation, or the knowing(J concealment, suppression, or omission of any material fact with intent that others rely upon such concealment, suppression or omission, in connection with the sale or advertisement of any merchandise. . .
24. All ofthe acts and practices engaged in and employed by the Defendant as alleged herein, are unconscionable commercial practices in violation of the CFA. Namely, Defendant violated the CF A by:
a. Representing that consumers wil receive a certain amount of "free" programming without clearly and conspicuously disclosing that the receipt of "free" services is contingent upon the purchase of a separate programming package; and
b. Advertising DIRCTV services without clearly and conspicuously disclosing required contractual/commitment terms for DIRCTV service, the length of contractual relationships and/or all relevant fees and costs for canceling that agreement. 5 25. Each unconscionable commercial practice by Defendant constitutes a separate violation ofthe CF A, N.J.S.A. 56:8-2.
PRAYER FOR RELIEF
WHEREFORE, based upon the foregoing allegations, Plaintiffs respectfully request that the Cour enter judgment against Defendant:
(a) Finding that the acts and omissions of Defendant constitute multiple
instances of unlawful practices in violation of the CFA, NJ.S.A. 56:8-1 et seq.;
(b) Permanently enJoining Defendant and its owners, offcers, directors, shareholders, founders, managers, agents, servants, employees, representatives, independent contractors, corporations, subsidiaries, affiiates, successors, assigns and all other persons or entities directly under their control, from engaging in, continuing to engage in, or doing any acts or practices in violation of the CFA, N.J.S.A. 56:8-1 et seq. including, but not limited to the acts and practices alleged in this Complaint;
(c) Assessing the maximum statutory civil penalties against Defendant for each and every violation of the CFA, in accordance with N.J.S.A. 56:8-13;
(d) Directing the assessment of costs and fees, including attorneys' fees,
against Defendant, for the use of the State of New Jersey, as authorized by the CFA, N.J.S.A. 56:8-11 and 56:8-19;
( e) Directing the assessment of restitution amounts against Defendant to restore to any affected person, whether or not named in this Complaint, any money or real or personal property acquired by means of any practice alleged herein to be unlawful and found to be unlawful, as authorized by the CF A, N.J.S.A. 56:8-8; and
6 (f) Granting such other relief as the interests of justice may require.
PAULA T. DOW ATTORNY GENERAL OF NEW JERSEY Attorney for Plaintiffs
By: ~ì Jib t~-r Nic olas Kant Deputy Attorney General
Dated: December 15,2010 Newark, New Jersey
7 RULE 4:5-1 CERTIFICATION
I certify, to the best of my information and belief, that the matter in controversy in this action involving the aforementioned violations of the CFA, N.J.S.A. 56:8-1 et seq., is not the subject of any other action pending in any other cour of this State. I am aware that private contract and other actions have been brought against Defendant, but have no direct information that any such actions involve consumer fraud allegations. Further, private plaintiffs could not seek relief demanded by the Attorney General under the CF A. I also certify, to the best of my information and belief, that the matter in controversy in this action is not the subject of a pending arbitration proceeding in this State, nor is any other action or arbitration proceeding contemplated.
PAULA T. DOW ATTORNY GENERAL OF NEW JERSEY Attorney for Plaintiffs
By: ì d~'7 ,l--' icholas Kant Deputy Attorney General
Dated: December 15, 2010 Newark, New Jersey
8 RULE 1:38-7(c) CERTIFICATION OF COMPLIANCE
I certify that confidential personal identifiers have been redacted from documents now submitted to the court, and will be redacted from all documents submitted in the future in accordance with Rule 1 :38-7(b).
PAULA T. DOW ATTORNY GENERAL OF NEW JERSEY Attorney for Plaintiffs
By: ~i k ¿~ L-l Nicholas Kant Deputy Attorney General
Dated: December 15, 2010 Newark, New Jersey
DESIGNATION OF TRIAL COUNSEL
Pursuant to R. 4:25-4, Nicholas Kant, Deputy Attorney General, is hereby designated as trial counsel on behalf of Plaintiffs in this action.
PAULA T. DOW ATTORNY GENERAL OF NEW JERSEY Attorney for Plaintiffs
BY._~;rI& t- Nicholas Kant Deputy Attorney General
Dated: December 15,2010 Newark, New Jersey
9 EXHIBIT A
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