UC Irvine Globalization of I.T. Title Apple Computer: The iCEO Seizes the Internet Permalink https://escholarship.org/uc/item/4sq9672p Author West, Joel Publication Date 2002-10-01 eScholarship.org Powered by the California Digital Library University of California Apple Computer: The iCEO Seizes the Internet October 2002 JOEL WEST Center for Research on Information Technology and Organizations University of California, Irvine CRITO (Center for Research on Information Technology and Organization) University of California, Irvine 3200 Berkeley Place North Irvine, California 92697-4650 949.824.6387 Tel. 949.824.8091 Fax
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[email protected]> Center for Research on Information Technology and Organizations University of California, Irvine http://www.crito.uci.edu/ October 20, 2002 Contents 1. From Innovation to Crisis...................................................................................... 2 Go-it Alone Standards Strategy .....................................................................3 Failure to Respond to Windows Challenge.................................................... 3 2. Revised Business Strategy .....................................................................................4 Technology....................................................................................................