California VBF • Albums, Journals & Commonplace Books
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ABAA Bibliography Week Showcase 2021 Eclectibles • New Collections • Albums, Journals & Commonplace Books • Collections & Archives Eclectibles Sheryl Jaeger & Ralph Gallo 860.872.7587 [email protected] www.eclectibles.com Brooklyn Virtual Book Fair 2020 [email protected] 1 Contents Part 1 – New Collections - California Virtual Book Fair ............ 3 Part 2 – Albums, Journals & Commonplace Books .................... 15 Part 2 – Collections & Archives ..................................................... 78 Brooklyn Virtual Book Fair 2020 [email protected] 2 Part 1 – New Collections - California Virtual Book Fair 1. [Food][ Food Pricing][ Food as a Commodity] Price Lists - A collection Spanning 100 Years Examining the Availability, Distribution, Price and Pricing Consideration of Food & Other Commodities . United States. 1834-1935. The collection includes 83 food and associated commodities price lists, catalogs, ledgers, invoices, postal card advertisements and more. It spans a 100 year period and provides considerable information regarding the availability, distribution, price and pricing consideration of these commodities. The materials represent 40 different American markets, with heavy weight on New York, Boston and Philadelphia in the earlier years. The collection includes both retail and wholesale information. Approximately 60% of the materials are pre 1890. Brooklyn Virtual Book Fair 2020 [email protected] 3 The journey begins with a 1834 printed list of Ship Stores put up by Hampton and Coffin in New York, including available provisions for both the Ships Stores and Cabin Stores. This is followed by a ledger from a merchant in Sea brook New Hampshire detailing his sales for 1854-1855. By 1861 the printed Commission Market/Exchange reports with reports from Albany, NY, Boston, MA, New York, NY, Philadelphia, PA, San Francisco, CA and Washington DC were appearing consistently over the course of the next 30 plus years and included information on previous period sales, expected prices and information on availability and likelihood of price fluctuation. Commodities by exchange varied significantly and although called and Egg and Butter Exchange one many find Beans, Butter, Cheese, Eggs, and Meats or such things as Includes Ginseng, Snake Root, Butter, Beeswax, Flax, Dried Fruit Eggs, Rags, etc. Of note - fur skin from house cat. Includes envelope to customer in Tennessee. Also included are catalogues from variations on a single food to one catalogue from Retail Price List Cob, Bates & Your Importers and Grocers with 56 pp and hundreds of categories. The collection includes 27 specialty pieces with price lists for Baker, Confection, Biscuits, Butter Color, Canned Goods and Pickles, Confectioner, Country Produce, Eggs, Fish, Fruits, Honey, Jams Brooklyn Virtual Book Fair 2020 [email protected] 4 and Marmalade, Canned Tomatoes and Nuts, Jellies, Kara Corn Syrup, Liquors, Meat, Meats & more, Salted, Pickled & Smoked Fish, Ship Stores and Cabin Stores, Syrup, Tea and Coffee, Tobacco, Liquor, Groceries Liquor and Preserves & Canned Goods. The Butter Color headline reads "How to Increase the Value of Butter". A comprehensive overview of all things Perfected Butter Color. The reverse has the Golden Rules for making gilt-edged butter and The Best System of Setting Milk. Gordon & Dilworth Table Delicacies boasts "More than one hundred Domestic & Foreign Fruits and Vegetables transmuted into Table Delicacies. All of our Productions bear this (displayed) Trade-March Label. We will prosecute all Infringements of the same." As the years progress more and more retail materials appear including weekly flyers with "Specials" . An interesting tidbit in the 1911 California Fruit Product Company - Direct from California Brooklyn Virtual Book Fair 2020 [email protected] 5 introductions and information on the Dakota Car leaving on Nov. 5th for distribution in Dakota. | Another interesting marketing approach was the use of printed price lists on Postal Cards presumably sent to regular customers. The journey ends in the 1930s a large format broadside type list with an image from a photograph of The Tower home Welfare SA. Genoa Colorado. selling a variety of foods, household products, sundries, school supplies and tobacco. It indicates it is providing candy, nuts and oranges at Christmas time for the children of Lincoln County to be sure none goes without. In researching this location it can only be found as a roadside attraction with no mention of groceries. | This is the tip of the iceberg of information available in this collection. A link to the collection database is available upon request and can also be linked through our Catalogue at the lower right corner of our booth. (#210000989) $Price available during the California VBF. Overall very good; few rough edges. To view images, click: https://photos.app.goo.gl/uGkJvwafEJiCERuR7 To view database, click: http://eclectibles.com/v/doc/foodpricelist2.21.pdf 2. Brooklyn Virtual Book Fair 2020 [email protected] 6 3. [Advertising and Promotion][ Illustration Art][ Visual Culture] The Magic of Color in Vintage Advertising - Fifty Years of Color Brochure Covers - 1880s-1920s. 1880-1930s. A collection of over 50 cover illustrations selected for first impression attraction to the color image. Spanning 50 year from the 1880s through the 1930s. Consists predominantly of booklets with a few programmes, a box top etc. The collection may be used in many ways to understand the use of color illustrations in advertising. Some initial observations follow; The change in design and use of color by decade. It demonstrates the evolution of design from the flourishing elaborate Victorian design through the gentle and feel good calmness of the first quarter of the 20th Century ending with the angular, streamline brilliant pops of color of the late 20s and 30s influenced by Art Deco and flight of fancy designs. Note the variants in the inks as time progressed. Brooklyn Virtual Book Fair 2020 [email protected] 7 A second observation of the collection is the various visual messages employed to inform or persuade the viewer to look further Drama - the die-cut bars of a jail cell to the dramatic images of the star Emotional Draw - from the young boy with his American flag to the College chaps gathered around the piano singing Endorsers - From Uncle Sam and Lady Liberty promoting remedies to the Goddess of the Harvest selling Farm Land in Florida Flight of Fancy - The Linebooks from the Chicago Tribune with pops of color and floating objects to Toy Tinkers with vibrant shapes. Influencers - Images that put you into the picture from the lady golfer to the mother and child under the rainbow of happiness if you used this product this will be you. | Juxtaposition - often used by remedy makers - from plain folk to glamourous actresses appearing with a life size bottle of the product. Non-Sequitur - from scenes of Egyptian pyramids promoting remedies to a anthropomorphic cat promoting as a printer Picture Tells The Story - From the man with the headache to Oil Comes to Us Product Depict - from rich prunes to rice coating the world Product Superiority - run fastest with Keds to the finest spice cookies One booklet, Peruna for Catarrh. has two different forms of advertising both the juxtaposition on the front the nurse holding the products on the reverse. To this point we have only examined the covers. One item of particular note is Toy Tinkers - a fold-out 8pp. pamphlet that includes futuristic design, emotional draw with loving families playing games together, whimsy and excellent product display. Aside from the advertising imagery the booklets include information on various types of products including Appliance, Clothing,Cream Separator, Food, Household goods & Remedies, Insurance, Medical, Military, Pianos, Printing, Promotion - Land, Promotion - Natural Resource, Promotion - Newspaper, Promotion - Patriotism, Promotion – Town, Remedy, Shoes, Theatre, Toy and more. The possible uses for this collection are many. (#29000889) $ Price available during the California VBF Minimal wear; few pieces with intact tears and light damage. To view database, click: http://eclectibles.com/v/doc/colorcollection2.21.pdf To view images, click: https://photos.app.goo.gl/gcs5girndD3MPueJ9 Brooklyn Virtual Book Fair 2020 [email protected] 8 4. [Paper With a Secret][ Transformation][ Metamorphosis] A collection of Transformation or Metamorphic Ephemera. 1827-1940s. A collection of 29 pieces of ephemera that transform from one scene to another. There are 16 different methods utilized. They include Combustible game - Who Did It - Torch the Maine in the palm of your hand Fortune telling fish - a celluloid fish placed in your palm changes shape to tell your fortune Paper Slides (x2) Advertising Piece - Serving Champagne and Demonstration of gas performance Single image metamorphic card (x2) advertising and non-advertising Two-sided metamorphic card. The top fold changing the image on both sides of the card Hold to the Light (x3) Pinhole view of the London Bridge, A transparent alphabet card, a magic advertising card - promoting eye salve Surprising metamorphoses - a red celluloid sheet placed over the card changes the page Pop-up Advertising (x3) Schubert Piano - woman plays piano, Rocky Ford Cigars - chorus girl kicks when card opens and Dutch chocolate - girl pops out of card and makes hot chocolate Pulling Tab changing scene (x3) from the simple arm movement of a man eating bread