Tommy Amaker Tony Dorsett Dacher Keltner Hayagreeva Rao Brad Ausmus Joan Duda Steve Kerr Ken Ravizza Jennifer Azzi Tony Dungy Jerry Kindall Cheryl Reeve Dusty Baker Carol Dweck Christopher Kleinert Jerry Reinsdorf Positive Coaching Alliance’s mission is to change n 235+ National and Chapter Board Members Jason Baker Mark Edmunds Glen Kuiper Claudio Reyna youth sports – an important major institution of- n 125+ National Advisory Board Members Albert Bandura Herm Edwards Tony La Russa Dot Richardson ten overlooked because it is so decentralized. And n you don’t change a major institution without a 100+ PCA Certified Trainers Shane Battier Joe Ehrmann Blair LaCorte Doc Rivers LOT of people involved. n 60 Staff Members Bob Beaudine Ken Eriksen Alexi Lalas Ted Robinson This is why PCA is focused on creating a n 30 Leadership Council Members Tom Beckett Joy Fawcett Richard Lapchick Dave Roux movement to transform youth sports into a “De- n 30 National Student-Athlete Advisory Board Bruce Bochy Pat Fitzgerald Ted Leland Jonah Sachs velopment Zone” culture where all youth and high Members Amy Bokker Susan Ford Dorsey Richard Lerner Christopher Salvaterra school athletes have a positive, character-building experience that develops “Better Athletes, Better n 17 Development Zone Leadership Fellows Ruthie Bolton Julie Foudy Kristine Lilly Summer Sanders People.” n Hundreds of national Double-Goal Coach® Bob Bowlsby Barbara Fredrickson Leo Linbeck Bob Scalise We have recently gone to the dry goods store Award winners Brenda Bredemeier Bill Frieder Donna Lopiano Mark Shapiro for an analogy – Thread Count. n Hundreds of Triple-Impact Competitor® Mike Brey Mary Fry Ronnie Lott David Shields Scholarship Winners In a sheet, towel or tablecloth the higher the Larry Brown Howard Gardner Charlie Maher Keith Smart thread count, the higher the quality of the materi- n 1,000+ school and youth sports organiza- Frank Broyles Jim Gibbons Barry Mano Jerry Smith al. For PCA, the higher our thread count – the re- tion partners lationships that people in the movement have with Rachel Buehler Gerry Gioia Jerry Manuel Steve Smith n Huge numbers of volunteers who serve as Van Hollebeke each other – the better equipped we are to achieve Seth Goldman Steve Mariucci Leigh Steinberg PCA Champions, and Doug Burgum our mission. Lindsay Gottlieb Mike McCaffery Steve Stenersen n Thousands of financial supporters. Bill Campbell Our idea of cultural transformation is not Daniel Gould Marcia McDermott Brad Stevens a hub-and-spoke model that is highly controlled At the very first public PCA event that Phil Brandi Chastain Dick Gould Todd McLellan Katey Stone from our PCA National Office. Rather, the move- Jackson spoke at in 2000 at Stanford I quot- Erin Chastain ment we are building together is a thick web of ed from poet Marge Piercy’s poem, “The Low Tony Granato Bill Meehan Kerri Strug Carla Christofferson relationships going every which way. Road.” The words are as meaningful for the PCA Chris Grant Chris Moore Glenn Sugiyama Movement today as they were then: Steve Clifford When people in the movement take action Danny Grossman Jim Mora, Jr. Marc Trestman not only in their local community, but also con- Jay Coakley “ …it starts when you say We Peter Haberl Becky Morgan Kathinka Tunney nect in a meaningful way to someone who lives and know who you mean, and each Harlan Coben and works in another part of the country – the day you mean one more.” Bill Hanzlik Bernard Muir Irene Van Der Zande Jerry Colangelo Peter Harris Mark Murphy Keith Van Horn PCA Thread Count grows stronger. We are tackling something difficult, some- Chris Collins Each Thread joins his or her experience, tal- thing historic, and we are gaining momentum. Dan Hawkins Wendy Nelson Brenda Villa Nadia Comaneci ents and resources to others and the PCA Move- Thank you for adding your thread to the PCA Chip Heath Chris Nowinski Gene Washington ment gains momentum. Unexpected connections Movement Thread Count! Kevin Compton Sam Hinkie Kim Oden David Weekley surface, doors open, capacity deepens, and our Bart Conner resolve strengthens. Lionel Hollins Donna Orender Mike White Rob Cornilles Think about this growing number of peo- Mallory Holt- Amy Perko Doug Wilson Mihaly Csikszentmihalyi man-Fletcher ple uniting around the creation of a Development Noel Perry Steve Wojciechowski William Damon Allan Houston Zone culture in youth sports: PCA Founder and CEO Heather Petri Jerry York Rick Davis Phil Jackson* Charles Phillips Steve Young Seth Davis June Jones William Pollack Jamie Zaninovich Donna De Varona Isaiah Kacyvenski Cover photo courtesy of KM Klemencic Jerry Porras Barry Zito Dave Kaval 2 | Positive Coaching Alliance | MOMENTUM * PCA’s National Spokesperson Positive Coaching Alliance | MOMENTUM | 3 he PCA Movement continues its acceleration PCADevZone.org visitors can find answers to Tthrough: most any question through keyword searches or by n Geographic growth (12 local Chapters browsing all items in a category, such as “playing time” or “character-building.” Many answers come thriving and two more near launch as seen from tips and tools delivered in short videos or lon- on p. 10); ger podcasts featuring members of PCA’s National n Steadily increasing use of our core offering Advisory Board: top pro and college coaches and – live workshops for youth and high school athletes and leading researchers in sport psychology, sports coaches, parents, student-athletes character-education and organizational culture. and organizational leaders/administrators – PCADevZone.org drew more than 100,000 that have now reached more than 7.5 million visits per month in both February and March, and youth (see p. 6); and the site’s resources stand to reach millions more n The Development Zone Resource Center, a Phil Jackson and Julie Foudy are two long-time PCA through sharing in social media, plus untold num- searchable catalog of free audio-video and National Advisory Board Members who provide bers who could receive copies of printouts from the printable tips and tools that launched in No- practical video-based advice and perspective within site. Like all PCA products and services, PCADev- vember at PCADevZone.org to help anyone PCADevZone.org Zone.org offers research-based concepts and prac- and everyone get more from youth sports. tices that help improve athletic performance while creating an environment in which youth learn life “PCADevZone.org has helped me tremendously this lessons that have great value beyond sports. season. Parental education is one of the toughest aspects of coaching, and PCA provides excellent resources for me This unprecedented effort to share our re- to share with them.” sources at no cost to users also promises to raise awareness of the organization and eventually spur Steve Kaatz, Youth Hockey Coach, demand for workshops, such as the one highlighted Wildcats Hockey Club, Riverside, CA in the “Impact Snapshot” story below. Impact Snapshot This excerpt from an e-mail to PCA Trainer Tony Asaro after a recent workshop illustrates our impact. Hi Tony- Thank you for your time at the PCA clinic The next two seasons I had new teams a bit you led. It was by far the best I have been heavier on the all-star players…I didn’t shift to. One point we touched upon is how far…but I may have not had the all-out “let it effective and impactful listening to the go” attitude of that first year. players can be. Henry says to me, “Dad, do you remember When I got home I tucked my son Henry that first team we had? You were more (12) into bed. He asked where I was for relaxed, and I think that’s why we won so the evening and I explained the purpose much. If you get a team again this year, Tony Asaro of the meeting and how much I enjoyed it. that’s how you should run it.” I told him I’d We then talked a bit about the season to come…we both been thinking about the exact same thing. “Great minds adore the game of baseball. think alike, Dad.” I had a team three years ago that was remarkable…a Thank you for inspiring different ways for us to look at our rag tag bunch of 9- and 10-year-olds who by the end of roles in the lives of the kids we coach (our own included). the season became basically unbeatable. And we had a tremendous amount of fun…that came first. Jason (the guy with the “M” hat) 4 | Positive Coaching Alliance | MOMENTUM Positive Coaching Alliance | MOMENTUM | 5 was a record setting year for PCA in enabling us to impact more than 1.7 million youth REVENUE $7.4 MILLION 2014terms of revenue contributed from through PCA-certified coaches and another 1 mil- IN MILLIONS generous donors, foundations and corporations. lion youth through our online resources. Of course, OF DOLLARS Workshops delivered also hit an historical high the life lessons and character traits developed in 7 bolstered by completions of online course certifica- youth through sports – and the ripple impact of tions. Adding Tampa Bay as our 11th Chapter (and those youth as they grow into tomorrow’s leaders Hawaii as our 12th in March 2015) furthered our – are priceless. That belief is what fuels the PCA 6 geographical footprint across the U.S. All combined Movement toward a goal of 20 million youth im- to create a balanced budget of over $7.4 million, pacted in 2020. $4.8 MILLION 5 TOTAL COMBINED REVENUE 4 3 CONTRIBUTIONS FY2012 1.2 MILLION 2 WORKSHOP REVENUE 1 FY2015 (PROJECTED) FY2010 FY2014 3.3 MILLION FY2013 PROGRAMS 1.5 MILLION 74% MANAGEMENT/ GENERAL 9% FY2014 2.7 MILLION FUNDRAISING 17% 6 | Positive Coaching Alliance | MOMENTUM Positive Coaching Alliance | MOMENTUM | 7 PCA Chapters Proliferating Across the U.S.