YOUR CHANCE to ADVERTISE with Portsmouth City Council | Portsmouth – the Facts

YOUR CHANCE TO ADVERTISE with Portsmouth City Council | Portsmouth – the facts

Portsmouth – the facts

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YOUR CHANCE TO ADVERTISE with Portsmouth City Council│2 | Portsmouth – the facts

Portsmouth – the facts

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YOUR CHANCE TO ADVERTISE with Portsmouth City Council│3 Introduction | Contact Us

Introduction

Portsmouth is in the top 3 fastest growing Contact Us cities in the UK along with London & Bristol according to KPMG London accountants who describe Portsmouth as a “magnet city” so there For outdoor advertising has never been a better time to advertise with us! contact: Danielle Over 9 million visitors come to Portsmouth each year to visit attractions such as Gunwharf Eberhardt Quays, the Emirates Spinnaker Tower, Portsmouth T: 023 9283 4307 Historic Dockyard, Southsea Castle, The D-Day E: danielle.eberhardt@ Story, Charles Dickens’ Birthplace Museum, Kings portsmouthcc.gov.uk Theatre and New Theatre Royal. Southsea is also packed full of antique stores, independent bars For poster sites contact: and restaurants. Seafront Services We can provide a range of opportunities for your messages to reach your audiences. Whether you T: 023 9268 8035 E: seafront.services@ want to reach residents, commuters or visitors, portsmouthcc.gov.uk we have a range of opportunities to capture the attention of those travelling into the city, as well Autumn 2017 For publications contact: as assets in areas with high residential footfall and Marketing and tourist hotspots. commmunications This brochure will give you an overview of the advertising opportunities available to you with T: 023 9268 8073 Portsmouth City Council. E: advertising@ A new era page 3 portsmouthcc.gov.uk 4 – 8 13 19

What’s on Seafront Cooking Five pages of Protecting Southsea Older men There are numerous ways we can help your events listings from flooding pick up skills

65.26 Flagship Autumn.indd 1 01/09/2017 12:04:16 business receive the recognition it deserves, Please note: we will work with you to understand your needs, All prices quoted are subject to VAT recommending the right advertising platforms All measurements are width x height, in mm to raise your brand awareness. YOUR CHANCE TO ADVERTISE with Portsmouth City Council│4 Outdoor advertising | The Hard Interchange Outdoor advertising

Outdoor advertising is a great way to get your message in front of a large audience. All of our outdoor prices include production and installation where necessary. You can change your artwork part way through your booking for an additional cost. You have the option to pay in monthly installments if you wish. The Hard Interchange

• Open 24 hours a day with visitor information centre and travel shop open during the day. • Annual footfall is over 8 million, or 160,000 per week, this includes: • Isle of Wight Catamaran 1.2 million per annum • Gosport Ferry 3.3 million per annum • Portsmouth Harbour Station 2.2 million per annum • First Bus / Stagecoach / National Express 1.6 million per annum • Annual footfall for inside the Hard Interchange building is 2.5 million, or 50,000 per week.

3 digital advertising opportunities

We have 3 digital advertising opportunities. For each Premium Standard advertising option you can choose from a premium or package: package: standard package on a monthly basis. 1 minute 1 minute advert, played 4 advert, played Package deal for all 3 digital opportunities times per hour 2 times per If you would like to take up all three digital opportunities (every 10 hour (every 20 – video wall, departure screens and interactive minutes) minutes) touchscreens – you can save £40 per month.

Package deal savings Premium package Individual price per month Combined Package You save Video wall Departure screens Interactive touchscreens price p/m price p/m £100 £80 £60 £240 £200 £40

Standard package Individual price per month Combined Package You save Video wall Departure screens Interactive touchscreens price p/m price p/m £70 £50 £40 £160 £120 £40

If you wish to have a longer advert, it needs to be in 30 second add ons. YOUR CHANCE TO ADVERTISE with Portsmouth City Council│5 Outdoor advertising | The Hard Interchange

Video wall

Suspended from the ceiling of the Interchange building, on the direct route to Portsmouth Harbour train station and ferry terminals we have a 4x4 (each screen is 46”) video wall, equating to a 92” overall screen size. Rail departures and messaging will be shown when not displaying advertising with up to 80% advertising time. Full motion with sound. The display is HD and can handle a 4K feed which substantially increases the quality of the video shown on the screen. Specification: 92” screen displaying 1 minute of HD or 4K video Booking period: from one month Rates: Standard packages start from £70 a month, premium packages from £100 per month

Departure screens

There are 9 departure screens with a 16:9 ratio. 6 out of the 9 stand displays are available for advertising on 70% of the overall screen situated above the bus departure doors which have seating underneath for people waiting for buses, coaches or onward connecting travel. Full motion, no sound. Specification: one advert shown on six screens. [provide screen size], full motion, with no sound Booking period: from one month Rates: Standard packages start from £50 a month, premium packages from £80 per month

Interactive touchscreens Specification for digital screen There are two 55” portrait advertising Interactive Touchscreens for displaying advertising and Aspect ratio: 16:9 (9:16 travel information. Full motion for touchscreen) with no sound. Screens are inside the terminal which Resolution: HD (1920 attracts high footfall and high x 1080) or 4K (3840 x visibility, with the screens 2160) (1080 x 1920 for facing towards the seating touchscreen) for passengers. Screens are Format: .mpg (preferred), embedded (flush) within the .mov, .mp4 side of the retail unit walls. Run time: 1 minute Price is for both screens. File name: Name your Specification: 55” portrait file with your company/ touchscreens, full motion with campaign and asset no sound booked Booking period: one month Supply: All content must Rates: Standard packages be sent at least one week start from £40 a month, prior to your campaign premium packages from £60 going live. per month

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│6 Outdoor advertising | The Hard Interchange

Exterior vinyl graphics

Small vinyl graphics Small vinyl graphics on top glass panels – on top glass panels – train side of terminal bus side of terminal

Specification: 1,710mm x 1,050mm. Single or double sided available Booking period: one year Specification: 1,980mm x 1,730mm. Rate: £1,400 (single sided), Booking period: one year £2,800 (double-sided) Rate: £1,400 contra-vision (single sided) £2,800 (double-sided)

Large vinyl graphics Large vinyl graphics Banners on columns/ on lower glass panels on main glass panels pillars – terminal building – taxi rank building inside terminal building

Twelve vertical banners on columns, booked in groups of six. Specification: Available on Specification: 1,000mm request Specification: 1,980mm x (varies) x 3,260mm. Single 3,250mm. Single sided sided Booking period: one month Booking period: one year Booking period: one year Rate: £180 Rate: £2,500. £1,040 to Rate: £2,500. £1,040 to Booking period: six months change the artwork change the artwork Rate: £930

More information: Please ask for more information on the panels available

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│7 OUTDOOR ADVERTISING | THE HARD INTERCHANGE | PORT SOLENT RECYCLING CENTRE

Internal floor graphics

Floor decals are an excellent way to create an advertisement that is both unique and eye-catching. There is no limit to what can be done with durable floor decals. They’re an effective way to advertise your brand, and it’s natural for people to look where they’re going. Naturally, the adhesive decal stickers will catch their eyes and view the advertisement. Specification: vinyl floor decals (300 x 300mm maximum) Booking period: one year Rates: £870 (for 10 graphics)

Port Solent Recycling Centre

Site • 250,000 visits a year. Artwork specification for all • Users tend to be well-educated, printed outdoor advertising environmentally aware and keen DIY-ers. Size: Supply all artwork at actual size Advertising boards Colour: CMYK on entrance to site Resolution: Minimum 150dpi File format: PDF (preferred), EPS, AI, JPEG Fonts: Embed fonts (PDF) or convert to Specification: 8 boards 1,000 x 700mm outlines for other file formats Booking period: one year Production: Include crop marks and 10mm Rates: £600 for one board, £1,000 for two bleed on all edges (you can pay in monthly installments of £50 File name: Name your file with your Artwork change: £150 company/campaign and asset booked

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│8 main logo L to R

Outdoor advertising | Park & Ride

Park & Ride

Terminal building and site • Smart and modern glass buildling on the first exit of the M275. • 665 parking spaces, used by visitors and commuters. • Average of 30,000 users per month, peaking in August with over 70,000. Buses and route • Fast, convenient and cost- effective way to travel into main logo R to L the heart of the city. • Bus every 10 minutes. • Terminal to city centre, to Hard Interchange (for ferries, Gunwharf Quays Visit parkandride.portsmouth.gov.uk for more and Historic Dockyard) information about the route and operating times.

Advertising boards Advertising boards on entrance to site roundabout and railings

Specification: 8 drive in boards, Specification: 10 advertising boards 1,000mm x 700mm opposite passenger waiting area, Booking period: 12 months 1,500mm x 1,000mm Rates: £600 per board per year, or £3,000 Booking period: 12 months for all 8 boards per year Rates: £750 per board per year Artwork change: £200 Artwork change: £200

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│9 Outdoor advertising | Park & Ride

XL Framed boards Bus advertising

Bus advertising is a powerful way to reach Specification: 2 large framed signs, motorists, pedestrians and passengers in 1,000mm x 2,000m (finished panel size of the city. They offer maximum exposure to 970mm x 1,970mm with a visible area of showcase your brand and product. They 930mm x 1,930mm) are effectively a huge moving billboard Booking period: 12 months travelling through the heart of the city. Rates: £1,500 per board per year By choosing our buses, your brand will be Artwork change: £300 seen by commuters, shoppers, tourists, students, parents, residents and businesses on one of the major routes through the city. Glass panels at bus stops Not only will you gain exposure at peak commute times, but also during football match days, major events such as Victorious festival, and Christmas shopping periods. The bus route, which operates up to every 10 minutes on its journey from the Park & Ride site, starts at junction 1 of the M275 – which carries 80,000 vehicles per day – driving via the city centre and finishing at the Hard interchange. This is also the stop for Gunwharf Quays and the Historic Dockyard, where they get a footfall of 10 million visitors per annum. Please visit Park and Ride website Specification: 3 covered outdoor seating http://parkandride.portsmouth.gov.uk for areas with glass panels behind them. more information about the route and Translucent vinyl advertising available. operating times. 2,300mm x 1,410mm You can either book a full bus wrap or a mega Booking period: 12 months rear. Rates: £3,500 per panel per year, or £8,000 Full bus wrap for all 3 panels per year Specification: The design covers the full double decker bus (excluding roof, Lamppost banners excluding windows). Detailed specification available on request. Booking period: 12 months Rates: £22,560 for one bus (only one Specification: 24 vinyl opportunity available) banners, 600mm x 1x600mm Backs – mega rears Booking period: Specification: The design covers the 12 months whole of the rear of the bus including the windows. Detailed specification available Rates: on request. £10,000 for 24 banners Visible £6,000 for 12 banners Booking period: 12 months from the (includes cost for removal) Rates: £8,000 per bus (two available) M275

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│10 Outdoor advertising | Big Screen Portsmouth

Big Screen Portsmouth

About the screen • The Big Screen Portsmouth, in Guildhall Square is a high-profile asset in a very prominent position in the heart of Portsmouth. With the opportunity of both video and sound, you can truly engage with the passing 125,000 weekly audience. • The screen works much like a television channel, displaying creative, cultural, entertaining and educational programmes about Portsmouth with advert breaks in- between. • The screen offers 6 advert breaks that each last 4 minutes. These display exactly at 06, 15, 26, 36, 45 and 56 minutes past every hour and depending which advertising package you purchase, the screen can show the creative advert in every break. • As well as offering video, the screen can also display static jpeg creative adverts. • The screen not only offers a chance for local producers to display their work but also can be used to compliment your Guildhall Square event. • Bookings are taken exclusively online where payment is later arranged, see website for full details.

Premium package Artwork specification for Big Screen Portsmouth Specification: You can choose a video or an image. Allows sound to be broadcast Colour: RGB with your advert. 6 adverts played per hour Resolution: 1920 x 1080** pixels (based on 30 second adverts) Includes proof of posting (we take photos of your ad and File format: JPEG (stills), .mpg (preferred), send them to you) .mov, .mp4 Booking period: one week Run time: 30 or 60 seconds Rate: £175* + VAT File name: Name your file with your company/campaign and asset booked Supply: All content must be sent at least Standard package one week prior to your campaign going live.

For more information please visit: Specification: You can choose a video or bigscreenportsmouth.co.uk/advertising an image. Allows sound to be broadcast or call 02392 84 1413 with your advert. 3 adverts played per hour (based on 30 second adverts) *All prices listed are subject to change without Booking period: one week notice. Information of the current price listings are available to view on the above listed website. Rate: £125* + VAT ** Actual display resolution is 1024 x 576 pixels

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│11 Outdoor advertising | Car parks | PARKING METERS | POSTER SITES

Car parks Parking meters

Portsmouth City Council operate a number of car parks across the city in great catchment areas with very high footfall giving you the opportunity to make your brand visible to all of Portsmouth’s residents and visitors alike. There are 12 sites available to book. There are 24 parking meters located around the city available for vinyl wrapping. Cost Specification: 1,500mm x 1,000mm includes production, installation and removal. Booking period: one year Rates: start from £200 per board per year, Specification: Detailed specification up to £2,000 dependant on footfall and available upon request location Booking period: one year Artwork change: £150 Rates: £600 per parking meter Poster sites

Localised A1 poster sites are located in high footfall areas near parks, gardens and paths. ‘Entrance to the city’ posters are located at key transport routes into the city.

A1 Specification: 594mm x 841mm Booking period: one week Rates: £7.70 per poster (5–9 sites), £5.80 per poster (10 or more sites) Entrance to the city Specification: 1,870mm x 600mm Booking period: one week Rates: £48.00 per poster

More information: contact: [email protected] or call 023 9282 8112

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│12 Outdoor advertising | Delivery vehicles | MILLDAM HOUSE

Delivery vehicles

Our fleet of nine despatch vehicles operates city-wide throughout the day, along main roads, schools and local communities, giving you the opportunity to advertise wherever we go! There are two options, either a vinyl wrap or advertising on the panels.

Option 1: Vinyl wrap Option 2: Changeable panels

Specification: Three panels per vehicle Specification: Detailed specification (each side and rear). Detailed specification available upon request available upon request Booking period: one year Booking period: one year Rates: £2,000 per vehicle (including design, Rates: £600 per vehicle (including design, production, installation and removal) production, installation and removal) Milldam House

Portsmouth Register Office is situated within Milldam House and hosts marriage ceremonies and partnership formations, citizenship and naming ceremonies, as well as receiving registrations of births and deaths. Notice for all of the above in the Portsmouth area must be given in person at Milldam House, meaning that the venue receives visits from thousands of people throughout the year. We have a limited amount of promotional advertising space, within purpose built cabinets, in the Reception and Waiting Rooms situated within Milldam House. These rooms receive high footfall by people planning life The cost for an A3 advert is events and the nature of the waiting rooms results in a captive just £200 for the year, or two audience with extended viewing time. adverts for £350, all we need is your poster ready to install.

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│13 Council staff Council staff

Put your advert in front of city council staff just before pay day!

A digital advert positioned alongside online payslips to a total of 5,900 staff (3,500 council staff and 2,400 school staff)

Online payslip advert

Please provide us with your artwotk and we take care of the rest. Specification: 690px x 160px Booking period: one month Rates: £400

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│14 Publications | Flagship Publications

Our printed publications allow you to target your advertising to the right audience. With a wide distribution, this is one of the best ways to get your advert out there. Flagship

Flagship is published twice a year – summer and winter. It is hand delivered on its own to every postal address in the city. It is well-read Autumn 2017 and contains trusted information.

Circulation: 93,000 Target: All residents and businesses in the city Readership: 232,500 Format: A4 Rates: Single box: £225 Single box featured in premium spot on out & about pages: £275 Double box: £450 Double box featured in premium spot on out & about pages: £500 Quarter page: £675 Quarter page premium spot – inside front cover: £800 A new era page 3 Half page: £1,275

4 – 8 13 19 Full page: £2,250

What’s on Seafront Cooking Five pages of Protecting Southsea Older men Full page featured on premium spot – inside events listings from flooding pick up skills back page: £2,250

65.26 Flagship Autumn.indd 1 01/09/2017 12:04:16 Full page featured on premium spot – outside back page: £3,200 Double page spread – centre pages: £4,250 Four page insert (centre pages): £8,325 Artwork specification for all Sponsored edition – banner on front cover, printed publication adverts back page and one internal page: £5,500

Size: Supply all artwork at actual size Advert sizes for magazines Colour: CMYK Resolution: Minimum 300dpi Single box (Flagship/Coastline): 64mm x 64mm File format: PDF (preferred), EPS, AI, JPEG Double box (Flagship/Coastline): 64mm x Fonts: Embed fonts (PDF) or convert to 133mm outlines for other file formats Quarter page: 95mm x 131mm Production: Include crop marks and 3mm bleed on all edges Half page (landscape): 195mm x 131mm File name: Name your file with your Half page (tall): 95mm x 273mm company/campaign and publication booked Full page: 210mm x 297mm

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│15 Publications | Term Times | HOUSE TALK

Term Times House Talk

Inserted in every school child’s school book Our magazine for all council tenants and bag twice a year – summer and winter. leaseholders. Delivered four times a year – spring, summer, autum and winter. Folded and poly-wrapped for delivery.

Circulation: 26,000 Target: Children under the age of 11 and their parents Circulation: 18,500 Readership: 65,500 Target: All local authority tenants and Format: A4 leaseholders Rates: Readership: 46,250 Quarter page: £300 Format: A4 Half page: £600 Rates: Full page: £1,000 Quarter page: £150 Full page featured on premium spot – Half page: £270 outside back page: £1,250 Full page: £450 Double page spread – centre pages: £3,250 Full page featured on premium spot – Four page insert (centre pages): £3,250 outside back page: £700 Wrap of magazine (four pages): £3,250 Poly-wrap: £1,000

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│16 PUBLICATIONS | Coastline || EVENT SPONSORSHIP

Coastline

Gosport Borough Council’s magazine for all of Gosport’s residents and businesses, published four times a year – spring, summer, autumn and winter.

Circulation: 36,000 Target: Gosport residents in PO12 post code sectors 1–4, PO13 post code sectors 8–10 Readership: 89,640 Format: A4 Rates: Single box: £121 Double box: £175 Quarter page: £189 Half page: £378 Half page featured on premium spot – outside back page: £435 Full page: £756 Full page featured on premium spot – outside back page: £870

Event sponsorship

Sponsorship can provide you with great commercial opportunities – it says a great deal about your company. It demonstrates that you care about this exciting, vibrant city and it shows that you are prepared to give something back to the community. The city has a huge variety of high-profile arts, sports and cultural events that celebrate the city’s rich history and diverse community. Our ambition is to provide the best quality of life for residents and businesses in Portsmouth. Sponsorship income helps to enhance the services we already provide to our residents and means we do not have to scale back on these popular events during this time of financial pressure. For more information contact: [email protected]

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│17 NOTES

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│18 NOTES

YOUR CHANCE TO ADVERTISE with Portsmouth City Council│19 You can get this information in large print, Braille, audio or in another äà åã language by calling 023 9283 4307 Produced by: [email protected] • Published: October 2018 • Ref: 54.227 www.portsmouth.gov.uk

YOUR CHANCE to ADVERTISE with Portsmouth City Council ﻿ | Portsmouth – the Facts

YOUR CHANCE to ADVERTISE with Portsmouth City Council | Portsmouth – the Facts