SS20 Press Day
Communications Report March 2019 Objectives
• To officially present the SS20 collection to media, influencers, VIP & clients • To ensure immediate online brand visibility on earned media (influencers, KOLs, press, etc.) • To produce assets to be used immediately and at later date on owned platforms etc Press Day
• The SS20 Collection was presented on Saturday 28th September to select International Media by appointment • 10am-2pm: Europe + US • 2pm-6pm: Pan-Asia + other regions
• Attendance: • Over 400 visitors • 145 titles Best Attending Media Press Coverage
1,1 M Reach
3,7K Value
Wwd.com, 30.09 - UK Press Coverage
178k Reach
8,7K Value
MF Fashion, 02.10 - IT Press Coverage
53k Reach
180 Value
Mffashion.com, 30.09 - IT Press Coverage
5,8 M Reach
19,6k Value
Milanofinanza.it, 03.10 - IT Press Coverage
7,1 M 32,2k Total Reach* Total Value
*Total number of different people or households exposed, at least once, to a medium during a given period The Showroom The Showroom Results on Instagram and Facebook: 28/9-02/10
1,5K 730K >21M 23,3K New Followers Impressions Reach Video Views Instagram Posts Instagram Stories
Instagram Wall
Take-over announcement Guest Carousel Event sum up video
Stories take over by Guest round up @tezza (790k) Facebook Posts
Guest round up Event video Top Instagram Wall Post Mentions
@daraxxi (7.7M) @cocorocha (1.4M) @risabae_art (1M) @carlotta_rubaltelli @savislook (209K) @farnoushhamidian (383K) (294K) Top Instagram Stories Mentions
@veronica_giomini @tezza (790K) @carolinevreeland @sabinasocol @annelauremais (287K) (385K) (316K) (554K) Instagram Stories Mention Highlights
@nicole_andersson @ninasuess (324K) @eggcanvas (395K) @hannahstraffordt @mademoiselle_y (369K) aylor (234K) ulia (156K) Global Feedback
Favourite Pieces & coherent with key messages
• So Cool: the new So Cool was extremely well received by all zones. Press and influencers mentioned the So Cool was a great new offering, unlike any other styles and complimenting its relaxed chic look and functionality.
• Tempête: Editors and influencers were enchanted by the new sizes in the Tempête family. They loved the Tempête PM for its practical and daily use and thought the Pochette Tempête offered an interchangeable evening option which they felt was new to the house.
• Blossom Rave: Press found the Blossom Rave animation the perfect illustration of the exquisite craftsmanship of la Maison. Global Feedback
Favourite Colours
Optic White DO Neon PA Green Lime PA Sand DO Navy PA
Overall all media loved the Optic White in combination with the Neon, Lime and more classic colours such as Sand and Navy. Our colours are in line with the trends on catwalk show of PFW Global Feedback WondeRings
• Absolute highlight of the day, with guests loving the concept of customizing their Brillant bags with jewelry
• Editors and influencers found the WondeRings to be a very clever concept, little gems uniting savoir-faire, humour and innovation. Best Attending VIP
Catherine Deneuve Camélia Jordana Olivia Palermo Caroline Vreeland French Iconic Actress French Singer & Actress Socialite/Entrepreneur Artist/Influencer 56k followers 6.2 MLN followers 385k followers Best Attending VIP
Coco Rocha Camille Razat Melody Gardot Canadian Model and Bertrand Bonello French Actress American Singer entertainer French Director 34k followers 16k followers 1,4 MLN followers Top Attending Influencers
@risabae_art (1M) @tezza (790K) @sabinasocol @fionazanetti(294K) (316K) & @annelauremais (554K) Top Attending Influencers
@savislook (3.6M – @ninasuess (324K) @carlotta_rubaltelli @Mr Bagss Weibo) (383K) (5M - Weibo) Appendix Attendance – FRANCE
TITLE TITLE TITLE Total: 32 Citizen K Le Figaro Et Vous Stylist Crash L’Express Dix Vanity Fair Dreams L’Officiel Vogue Hommes International ELLE Lofficiel.fr Vogue Paris Folkr Madame Figaro Vogue.fr Gala Marie Claire WWD Gala.fr Marieclaire.fr Paris Match Glamour Mixte Idéat Glamourparis.com Numéro Vanityfair.fr Grazia Palace Scope M Le Monde GQ Paris Capitale French Revue
Main not attending: Le Point, Les Echos, Fashion Network Attendance – UNITED KINGDOM
TITLE TITLE British Vogue WWD Total: 14 The Gentlewoman Stylist Magazine The Face Wallpaper Marie Claire
Cabana Puss Puss Ssaw Magazine Centurion Global Blue Departures How To Spend It
Main not attending: ELLE, Business of Fashion, ES Magazine Attendance - BELGIUM
TITLE Total: 10 Behind The Blinds Elle België ELLE Belgique Weekend Knack Weekend Le Vif L’Officiel België L’Officiel Belgique De Standaard ENFNTS TERRIBLES Marie Claire De Morgen Main not attending: Sabato Attendance - ITALY
Total: 10 ITALY L’Officiel
Marie Claire LA 7 - TV/ BOOK MODA
MF FASHION / MFF MAGAZINE Grazia
Io Donna
Harper’s Bazaar
Vogue Italia
Amica
ELLE
Main not attending: Vanity Fair, Il Sole 24 Ore, D La Repubblica Attendance - US
TITLES TITLES Total: 11 ELLE VOGUE Harper’s Bazaar InStyle Oliviapalermo.com The Zoe Report T, The New York Times Style Magazine Vanity Fair W Magazine VOGUE Mexico New York Post
Main not attending: WSJ, CR Fashion Book, V Magazine Attendance CHINA
TITLE Haibao.com Total: 15 VOGUE China Bazaar In
ELLE China Grazia New Media Modern Weekly The Ultimate Luxury
T Magazine Orange Entertainment Marie Claire InStyle
Sina.com
Ifeng.com
Pclady.com
Rayli.com
Main not attending: Harper’s Bazaar Attendance HK
TITLE SMCP Total: 8 Sing Tao ELLE VOGUE Ming’s Prestige HK Tatler Madame Figaro Attendance JAPAN
TITLE TITLE TITLE Total: 21 Senken Newspaper Same as SS19 Numéro Tokyo Fashion Tsushin Yomiuri Shimbun Figaro Japon Apparel Web Jijitsushin 25 ANS The Style Insight Hanatsubaki Nikkeiluxe Precious Shiseido Fashion News Richesse Spur VOGUE Japan
ELLE Japan Dazzle Fashion-Ryoku
Ginza Magazine Marie Claire Style Ring Of Colour Attendance KOREA
TITLE Total: 7
Harper’s Bazaar Korea
Dazed & Confused Korea
W Korea
ELLE Korea
Marie Claire Korea
Grazia Korea
VOGUE Korea
Main not attending: Nylon Attendance TAIWAN
TITLE Mirror Weekly Total: 7 Mint Weekly Et Today Fashion ELLE TAIWAN Marie Claire Taiwan Apple Daily Harper’s Bazaar Taiwan Attendance MIDDLE EAST
TITLE Total: 2 3oud Savoir Flair Magazine
Main not attending: Harper’s Bazaar Arabia, Vogue Arabia