july edition : 2014

the monthly newsletter from BrewDog

4017 Equity Punk Investors 93 Phenomenal Craft 57 BrewDog Team Members 8 Amazing Live Bands 4 World Class Guest Brewers 1 Slightly OverwhelmedSimcoe Labrador Called

This was #PunkAGM2014

Ultimately, the only thing we want to do “Nothing like is to make other people as passionate “ about great as we are, and that a little Dead underpins all our plans, and it Pony to start underpins everything we do. - James Watt, co-founder of BrewDog the day” and extreme cow-milker It’s been quite a ride over the last year, and our fans, supporters and investors have been right at Oh, and even guest- the centre of it. In the last twelve We aren’t going to slow down anytime soon. In true ” months, we have:- Punk AGM-style, we laid down our plans and targets of-honour Simcoe had for the next twelve months, which include:- something to say... • More than doubled the size So began the 2014 Punk AGM. of the brewery • To brew 90,000HL of craft beer With those words, and a raised • Increase our fermentation capacity to glass, CEO of Stone Brewing • Completed Europe’s most 23,400HL per month Company Greg Koch opened the successful crowd-funding fourth annual sudsy cavalcade initiative with the third We now have a network of • Establish an Investment Fund to support of beer and music for our equity round of Equity for Punks 18 bars around the world, new craft breweries investors, held on Saturday at employ 300 members of • Opened new bars in Aberdeen's AECC. More than staff, are supported by • Open UK bars in Clapham, Liverpool, Sheffield, Shepherd’s Bush, 4,000 people came through 14,568 equity investors, Brighton, Glasgow, Leeds, and more Dundee, Gothenburg, São the doors on the day (at and export our craft beer • Launch BottleDog Birmingham, Leeds Paulo, and least 3,851 more than our to fifty countries, having and Glasgow first AGM in 2011) and over • Launched the first recently signed off on our 50th PS. We understand that there was an • Open overseas bars in (amongst others) the course of the ensuing twelve BottleDog, in King’s Cross (hello Panama!). These numbers unacceptable queue length for the bars at hours, depleted the bars of 93 are amazing – but they reflect , Rome, and various stages throughout the day. For this, different beers on offer. As the • Filmed two seasons of the continual dedication of our we are incredibly sorry. Our AGM has grown • Launch a trading platform for our event went on, we also shared the ‘BrewDogs’ BrewDog team, our supporters, and in size every year so far and we were blown outcome of our last twelve months, the increase in production due to shareholders away by the volume of attendees in 2014. It • Opened a bar in China dropped sneaky previews of the the new facility we built at Ellon. • Release our new-look packaging for our overwhelmed us, and we let you down, but we year to come, shared tastings with Our 100HL brewhouse was a huge promise we will be 100% prepared for next • Maintained our position bottled beers some fantastic guest breweries as the fastest growing food investment, but as the people of year. Sorry to those who had to wait a little and revealed which of James and Panama have shown, it’s one that is • Bring ‘BrewDogs’ to TV screens in the UK longer than they’d hoped to get their hands and drinks company in Martin had milked a cow with needed to simply keep up with the on some great beer, we will more than make Expect more detailed announcements about this soon. their mouth. the UK escalating demand for our beers. it up to you in 2015…!

2 Hop Propaganda – July edition : 2014 www.brewdog.com 3 Beery pies with

Cast your minds back a few months and you’ll recall with salivating glee that glorious moment when we teamed up with Honest Burger, incorporating our beer into every part of an awesome, beefy offering.

ith our taste buds now Second, what pie lineup would be amazing job of pairing up our ravished and ready complete without a Steak and Ale beers with the perfect ingredients; for more we searched pie?! Say hello to the MooDog. For Together we have fused together high and low for our this we opted for 5am Saint to add and made magic happen… in a nextW beer-infused taste sensation… beautiful, non-creepy way. some much needed malty character Enter Pieminister! The UK’s alongside bag fulls of hoptastic tang. Let us know what you think of the legendary and craftiest pie maker. First and foremost, what we do at studios. No computers. No photoshop. So now we answer the burning pies! And, if you come across any We’ve come a We have been working meticulously other incredible grub you reckon BrewDog is about creating a craft It’s time for our packaging to question we can hear you mouthing with these guys to come up with could use a hoppy spank, drop us a long way since product. We don’t cut corners. become as hand-crafted as our beer. ‘WHERE CAN I EAT THESE PIES two deliciously beery pies made line on twitter @BrewDog We don’t add anything artificial. AND WHEN?’ (Calm down). From Everything you see on these labels with brews that compliment the BrewDog was We strip things back to the basics Monday the 14th July these pies meaty ingredients, all encased in a At the BrewDog AGM in June we and we turn them into something will be real. Real texture. will be ready and rocking from invited our shareholder to name born in 2007. Real ink. Real layers of colour. perfectly flaky pie crust! all UK BrewDog bars as well as awesome. And we think our one of these pies, and they did Hand-cut prints with character Our trusty old packaging has packaging should reflect that. First up there’s the Chick ‘n Hop, Pieminister outlets (check ‘em not disappoint! An anonymous remained pretty much the same. you can feel. out if you haven’t already, master of pie-naming coined the In an effort to ensure the look a Punk IPA, chicken and ham pie. We love it. We know you love it. they’re pretty swell!) and feel outside our bottles matches These new designs will hit the The hoppy hit of Punk works But it’s no longer quite reflective “MooDog”; the craft and passion inside them, shelves soon, take a look at our wonders with its two new We are all over this latest collab, of where we are as a brewery. It’s a mouth-watering British we’ve been experimenting with real blog for a closer look at some of meaty friends, adding a slightly and we hope you dig the pies time for a change. Beef, Smoked Bacon and sweet flavour to the mellow as much as we do! Big love to wood-cut and metal letters at one of the labels and let us know what 5AM Saint Pie. the UK’s few remaining letterpress you think. chicken and ham. Pieminister, who have done an

4 Hop Propaganda – July edition : 2014 www.brewdog.com 5 BrewDog Dundee The great... update

Here’s an update on

BrewDog bars while BrewDog Dundee, our Ground Floor, fourth in Scotland, Chamber Building, we’re at it! launched last month Panmure Street, and it is ROCKING! Dundee, is back! DogTap DD1 1ED BrewDog Cardiff Once again, we For all premises: • It needs to be currently on Target Bar are turning to the market you, the people • We would consider properties Locations: to help us find available to buy or lease the next awesome • A valid licence is a bonus, Scotland: but not essential Edinburgh BrewDog bar sites • A location with good footfall but Our brewery taproom Balmacassie not necessarily completely central. in the UK. North England & is now open! You can Industrial Estate Anything slightly edgy and off e now have 20 bars Midlands: now enjoy BrewDog Ellon, pitch is cool with us! Our first bar in 31 Westgate Street, worldwide, including 15 in York beer just metres from Aberdeenshire, Additional specific criteria for Wales has landed in Cardiff, the UK, and we wouldn’t Leicester AB41 8BX W where it’s made. Cool, Cardiff! The craft beer CF10 1DX have managed it without you guys. BrewDog Bars: huh? Cheers to you! So! It’s time to get revolution heads West. • The venue will ideally have London: the ball rolling once again, start previously been a bar, restaurant Brixton pounding those pavements and help or retail unit, but this is not Soho us track down the best new sites in critical the UK for us to open an epic craft Camberwell Coming soon... beer bar. Not only will it mean you • Corner units are preferable but Stoke Newington Across the have a local BrewDog bar if you help we will take all applications into Hackney Wick consideration. BrewDog Brighton us find a site, but we pay out £1000 Dalston pond bars... We’ve been trying to pin down a site in as a finder’s fee if your suggestion is • Ideally 2,000 - 5,000 Sq Ft Wimbledon BrewDog Florence launched last month and is killing actually used! What’s not to love?! Peckham Brighton for years and we’re finally there! We’ll have more news on this one in the coming it! We’re also making good progress in Berlin and We’re looking for BrewDog bar sites weeks, and we’re hoping to launch late August. Helsinki and should be able to confirm the sites in the as well as potential BottleDog (off South England: coming weeks, licence store) venues. Cambridge BrewDog Clapham Junction BrewDog Rome WIN Oxford and BrewDog We’ve got a site, and work is well underway! Reading Barcelona look To recommend a venue and potentially receive This will be our first bar south of the river and Norwich set to open £1000 as well as a brand spanking new bar £1000! we’re mega psyched to make it 4 in London. Southampton at the end of landing in your local area, please submit a proposal This bar should launch late Summer 2014. Summer 2014, to [email protected]. Check our blog for details Portsmouth and BrewDog on what this should contain! Canterbury BrewDog Liverpool Plymouth Bologna is set The deadline for submissions is 1st September 2014 for a late 2014 Exeter Located on Colquitt Street, we’ll be starting work Florence opening. PHEW! soon and should launch late Summer.

6 Hop Propaganda – July edition : 2014 www.brewdog.com 7 with Bates!

ates has worked in more suggestions to pair with some of foody roles worldwide than our regular brews, and he did not Adam Richman, so he really disappoint! Check out some of the know his stuff! Taking the sexiest food pairings known to helmB championing food in our bars, man below. Let us know what emember when the sun for the dreaded drive to the seaside, But, cling to this, weary modern-day used to shine down, in which case it was tuna sandwiches strugglers. Now, we have beer to we asked Bates for his best foody your verdict is. incessantly? When summer in the car, rain streaming down the accompany our lives; yesteryear’s holidays reached off, never- windows). play days are now beer garden days. ending,R into the distance? Months As kids back then, we were like We have so many different kinds of of running about on bleached lawns, reptiles – slow and sluggish in the ‘sun’. Fortunately, there’s a beer for sherbet fountain tucked into the back morning, then turbo-chargedonce each of them pocket of your short shorts? Those therays of the sun warmed through Patty Melt with hash long sun-drenched days seemed to our Thundercats t-shirts. Vietnamese Pho just go on forever (unless you went browns, cheese and jalapeños Phos have a beautiful, deeply layered This is a top late night / early morning stock as their backbone. From there, treat from Waffle House (legendary the sky is the limit. Make the soup your diner in the states) – a patty melt with own with a myriad of ingredients like hashbrowns, smothered in cheese and coriander, birds eye chili, fish sauce, lime, diced jalepeños. Bracing sunshine Tropical sunshine Hazy sunshine Wishful sunshine bean sprouts...the list goes on! The malt sweetness intermingles with Companion style Companion style Companion style Companion style All of these flavours really go with the the pickled jalapeños on the hash citrus, almost chewy hop notes found Imperial Pale Ale Amber Ale Anything you want! browns. 5am can put on a bowtie and in Punk, plus a good hoppy pale to cut do fine dining but it shines best down BrewDog Cocoa Psycho BrewDog 5AM Saint through fat and heat, which Pho packs in in the dirty trenches of food. (10%) In a word; (5.0%) Red fruits and bucket loads. fortifying caramel, lift the mood if not the cloudbase Great Divide Yeti (9.5%) Cold weather survival? Oskar Blues G’Knight What would sasquatch (8.7%) Aluminium-clad Pumpkin Enchiladas do? and with perfect citrus/ Seared Onglet Steak resin crossover with Mole Negro A seared onglet steak is a little This dish is a little hard to come by in known, lesser butchers fillet that kicks the UK. All you need to do is google Rick around near the kidneys. Let it come Bayless and find his mole negro recipe. up to room temperature, hit it with a BrewDog Black Jacques He is a boss when it comes to Mexican load of coarse salt and cracked pepper, (11.1%) Dark clouds, food. Period. BrewDog Dead Pony darker beer. Oaked anise get a cast iron pan and sear that shit Club (3.8%) Citrus from and spiced chocolate for about 2 minutes a side. While it’s Once you have your dish together... start…to finish…to the resting, make a compound butter by give it a try along side a Cocoa Psycho. Mikkeller Mielcke & start of the next one mixing minced garlic and flat parsley The light, creamy texture and sweetness Hurtigkarl d’Yquem to a good quality butter. After about 5-7 of the pumpkin bring to life the coffee To Øl Sofa King (8.7%) A Dark cloud minutes’ rest, slice the onglet and drop notes. The char of the mole is like a (4.7%) Mandarin and beer. Peaches and elder the compound butter on it and let it perfectly engineered machine carrying grapefruit? Tropical... blossom melt. Shove that in your pie hole, take a the toasted dark malt notes to your nice draw on the Hardcore IPA, and sit brain. The heat of the peppers is cooled back and let the fireworks happen. by the sweet notes of the residual what do you reach for when it’s sunny? sugars in the beer.

8 Hop Propaganda – July edition : 2014 www.brewdog.com 9 “The ultimate European farmhouse ale”

IMAGE OF JAMES AND IMAGE OF STONE IMAGE OF THE MARTIN BREWING MAGIC ROCK BREWER

James Watt and Greg Koch Stuart Ross Martin Dickie Stone Brewing Co. Magic Rock Brewing BrewDog CEO & Co-Founder Head Brewer Captain and Co-Founder Beer Pirate and Co-Founder

Bill spent a day hanging out at the brewery, tweaking concept recipes and tasting ingredients with our dynamic brewing duo of Franz and Bowman, before getting stuck in and mashing in an insane amount of speciality malt. A hoppy menage The day before our 2014 AGM, we The resultant brew, with smoked malt, Mittelfrüh and put our head (and beards) together It’s no secret that we Galena hops, and fermented with lager yeast, spent a trois of epic and brewed Magic Stone Dog; the almost 2 months languishing in tank, before being ultimate European farmhouse ale, are huge fans of the launched as U-Boat, a subversive imperial porter. proportions, fused with a classic US session style. A saison pale ale hybrid; a U-Boat has huge, bold smoky flavours and aromas. with BrewDog, epic craft beer scene rustic, hoppy mongrel of a beer, Like a Baltic porter, there’s chocolate, coffee, and an Stone and Magic perfect for drinking on long lazy in America, so we were opulent creaminess, but the addition of the smoked evenings in the sun. Brewed malt gives an extra rich umami smokiness. Roasty Rock colliding in super excited when Bill with wheat, rye, oats and amber notes give way to dark fruity flavours, against a toasty a summer farmhouse barley malt, hopped with Simcoe Covaleski from Victory sweet malt backbone. and Amarillo, and infused with Brewing came to sunny ale collaboration a heady mix of spices, this beer Aberdeenshire to brew that once again encompasses a plethora of summer U-Boat will be available in our bars and ingredients and flavours in an a beer with us and tour on the online shop soon, so get your blurs the lines awesome new way to celebrate our some of our bars! periscopes trained on the horizon! between beer styles. favourite time of year.

10 Hop Propaganda – July edition : 2014 www.brewdog.com 11 Once we have decided on the recipe (whether by consensus, argument or battle royale), have our ingredients lined up, and turned up the volume on the stereo, the brewing process looks a bit like this (only with more beards...) Our kit is a little more advanced than when we started back in 2007, but the brewing process remains the same – we still use loads of fresh malt and hops, and we still condition our beer for as long as it takes to be ready to drink.

During the 90 minute boil, add as many hops to the This will add colour, flavour, wort as possible. Hops are a and sugars, which will later be Basically a giant colander, a slotted natural preservative and add converted to the all-important false floor supports the barley bitterness, flavour and aroma. alcohol. The longer the mash, husks and allows the sweet liquid, Add hops at the start of the the more fermentable sugars are now known as “wort” (add that to your boil for the alpha acids to drawn from the grain. brewer lingo as well) to drain away. create tonnes of bitterness. Also spray hot liquor (a process called Take malted barley and any other sparging), which helps remove any Add hops late in the boil to specialist grains (e.g. rye sugars that didn’t extract get less bitterness and more for spiciness, oatmeal for first time round. flavour and aromatics. body and smoothness!) WARNING! Add water at 70°c, Too much sparging but call it liquor now could result in as you’re a brewer, astringency. and that’s the official lingo for h2o.

Begin maturation! This takes 3 weeks or more. Remove the yeast, and give it a standing ovation. In the fermentation vessels, we add the Cool the beer to 0°c. magic ingredient…yeast!

With hoppy beers, after around Yeast gets to work turning sugars from Transfer the wort to one final 10 days, dry-hop the hell out of the malt into alcohol and carbon dioxide. vessel before fermentation. them. Dry-hopping is the process of adding hops to beer at low Soon there are billions of yeast cells In the whirlpool, the hoppy wort is temperature post-fermentation. working around the clock. After 7 spun at high speed, drawing heavier Due to the low temperature, days, the larger sugar molecules particles to the centre of the vessel, none of the alpha acids in the are consumed. A beer’s while the cooling wort is drawn off hops convert to bitterness; strength depends on at the sides of the tank. instead an avalanche of flavour how much sugar is and aroma is infused into the in the wort, and (If you stir a cup of loose-leaf tea, you beer. The huge, mesmerising the temperature at which it ferments. can see how the aromas of BrewDog’s IPAs and whirlpool works) hoppy ales are due largely with thanks to dry-hopping.

The hops will settle in the cone of the tanks, so draw the beer out from a special valve above the hops.

At BrewDog, we then pass the beer through our centrifuge, a piece of kit that spins out all the heavy particles left in the beer. It means we don’t have After 4 weeks, get that beer into to aggressively filter our beer, which bottles, cans and kegs would strip out the aroma, mouthfeel The BrewDog hop cannon and out to craft beer and flavour that we’ve spent a is an exclusive piece of kit lovers all over the world! we developed to allow us to month trying to cram into each blast a huge amount of hops Many BrewDog beers are and every drop. As a result, up to the top of our tanks packaged in key kegs, sometimes our beer is a little when dry-hopping. It’s safer made from card and hazy - don’t worry, this is a than climbing the tanks recyclable plastic, to make sign that we have left in all outdoors in Scottish each shipment more the flavour! climes, and gives us environmentally friendly. better control of exactly We then keep it cool in our how much hops we use. The wavelengths of light that Bright Beer tanks for 7 days to Plus it has a cool name. penetrate clear and green glass ensure stability and a long shelf cause beer to become old, skunky life. This means we don’t need and off very quickly. It’s like the to pasteurise our beers or add beer equivalent of leaving milk in the sun. Brown glass is resistant to any preservatives. these types of light.

BrewDog plc. Balmacassie Commercial Park, Ellon, AB41 8BX