Elisabetta Franchi 02 December 2019 Branded Goods Chiara Rotelli In the Instagram age Cinderella is a fashion designer Equity Analyst +39 02 8829 931 Once upon a time, an influencer designer built an accessible luxury brand…
[email protected] Elisabetta Franchi is a leading Italian player in the accessible luxury industry, a market worth €114bn in 2018 and estimated to grow 4-5% annually in the next 6 Gilles Errico years. This segment is more fragmented than high-end luxury. Many players have Equity Analyst a strong regional presence, but only a few have experienced growth in retail and +39 02 8829 558 wholesale globally. Elisabetta Franchi, with c.€116m revenues in FY18, growing
[email protected] 6.5% annually since 2016, has outperformed its reference market, leveraging a strong wholesale business and taking the initial steps of an internationalization journey that still has to express its full potential. …blending the codes of luxury, Made in Italy and fast fashion… Elisabetta Franchi’s business model is based on a lean operational structure. The company controls the supply chain and relies on valuable partners for production and distribution. Manufacturing - fully outsourced, based on "cut, trim and make" approach - has unique flexibility. It allows for 3-4 weeks lead times for re- assortment of best-selling items, which, in turn, maximizes full-price sell-through for retail and wholesale partners. To support traffic, the brand launches six collections per year, with Pre, Main and Catwalk for S/S and F/W seasons. Elisabetta Franchi leverages an innovative approach to digital: the designer is a powerful influencer.