White Cube to Broaden Contemporary Art Horizon

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“ Hong Kong plays a pivotal role as a base in Asia, and as an ideal platform for debuting artists from around the world to showcase themselves in this region.” Aenon Loo, Director White Cube Hong Kong

UK’s largest art gallery makes Hong Kong its first choice for promoting world-class contemporary artists to enthusiastic and wealthy Asian art-lovers

White Cube, with two galleries in the UK, chose Hong Kong over of the art scene here. “M+ has a certain future now. It will play a other regional cities for expansion shortly after opening its leading role in educating and encouraging Asian collectors in 60,000-square-foot gallery in Bermondsey, London, in 2011. the years to come,” Loo said. White Cube said Hong Kong was its immediate choice, as the “There’s also a new generation of collectors in Asia, as young as vibrant city has the energy of New York and access to the 25 years old. They are well informed and collect contemporary commerce of Mainland China. It is a post-colonial territory with art on an international scale,” he added. ties to Europe, but is also quintessentially Asian, and offers Loo also notes a growing trend of collectors who do not travel to a platform for doing business far more easily than any other London, as it is much easier for them to come here. “Hong Kong location in the world. plays a pivotal role as a base in Asia, and as an ideal platform for debuting artists from around the world to showcase themselves Rapid Growth of the Art Scene in this region,” Loo says. Opened in 2012 and situated in the heart of Hong Kong’s Central Commenting on local talent and government support, White district, White Cube occupies an impressive two-storey gallery Cube said it been very satisfied with the level of professionalism space. Its exhibitions have included artists like Gilbert & George of the local staff it has hired, and with the publicity support (Gilbert Prousch and George Passmore), Damien Hirst, Anselm offered by InvestHK. Kiefer, Antony Gormley, Jake and Dinos Chapman, and Marc Quinn, among others. “Since opening in 2012, we’ve seen an exponential interest from our China and southeast Asian collectors in collecting Western White Cube contemporary art,” Aenon Loo, Director, White Cube Hong Kong, said. • Two galleries in London and one in Hong Kong Most companies go to Asia for economic reasons, but for a • Represents more than 50 world-renowned contemporary gallery of this calibre and size the motivation was the challenge artists of doing something new. White Cube’s aim is to create a deeper • Hong Kong gallery was opened in March 2012 and dialogue among art collectors, artists, curators and the general public, which can change the way that people see contemporary employs seven staff art in Hong Kong. whitecube.com With developments like the West Kowloon Cultural District underway, White Cube sees massive and rapid development investhk.gov.hk