NOW Music Package Sponsorship Opportunity 2020

Channel Investment Start Platforms

Available now On-air

The Opportunity The Power Of Nostalgia Sky Media & All Around The World are excited to be Nostalgia research over a decade has shown that it is offering the opportunity to sponsor NOW 70s, NOW a very powerful emotion with a positive outcome. 80s and NOW 90s, the TV incarnation of the massive chart brand “NOW That’s What I Call Music”. “Nostalgia has been shown to counteract loneliness, boredom and anxiety. It makes people more generous to strangers and more tolerant of outsiders. Couples feel Showing the biggest hits from THREE defining decades closer and look happier when they’re sharing nostalgic including stars such as Kim Wilde, Rick Astley, Robbie memories. On cold days, or in cold rooms, people use Williams and the Spice Girls - this is the perfect nostalgia to literally feel warmer”. opportunity to target 35-54 Adults with this triple value nostalgia package! Music is one of the quickest ways to access nostalgia. Scheduling & Accreditation Source: article NY Times: The science of nostalgia by John Tierney. Referencing the Southhampton University study of Full channel nostalgia • 08:00 – 27:00 • Monday-Sunday When nostalgia kicks in people are more likely to • Approx. 1,710 hours of sponsored content per month spend more money. • Approx. 10,260 sponsorship credits per month • The average person is nostalgic once per week • 6 x 10” credits per hour • Nostalgia increases optimism • Being nostalgic feels good. • People use nostalgia to self soothe • Feel good news always elicits more engagement Source: journal of consumer research Jul 2014

The older we get, the more nostalgic we become…. And the older generation in the UK are the most powerful consumers. Contact Details • over 45s own 81% of the UK’s total assets • They have 70% of the disposable income Sadie Burnett | MP Partnership Manager • And they are responsible for 61% of consumer 0207 032 4449 | [email protected] expenditure Source: independent article 2018 quoting Enders research

skymedia.co.uk @skymediaupdates skymedia NOW 70s NOW 70s is your seventies party channel – 24/7. From the era of Glam Rock, New Wave & Disco, the team at NOW That’s What I Call Music bring you another channel devoted to the hits of just one decade. Includes classics from ABBA, Elton John and Marvin Gaye.

NOW 80s Top Presented Shows: • Mark Goodier’s No.1s of the 70s • ABBA In The 70s • Pat Sharp’s Disco Explosion

NOW 80s NOW 80s is your eighties party channel – 24/7. Expect synth pop, soft rock, leg warmers, lycra and lots of big hair! This channel is the home of classic pop that has stood the test of time. Includes classics from Duran Duran, Michael Jackson and Whitney Houston.

NOW 80s Top Presented Shows: • Simon Bates Golden Hour • Nick Heyward’s Favorite Bands • Pat Sharp’s Movie Monsters

NOW 90s NOW 90s is your nineties party channel – 24/7. Expect boy bands, girl groups, Brit Pop & handbag house! This channel has all the great music from Cool Britannia that has stood the test of time. Includes pop hits by Spice Girls, Kylie Minogue and Blur.

NOW 90s Top Presented Shows: • Mark Goodier’s 90s Number 1s • Steps’ Ultimate 90s Party • Pat Sharp’s One-Hit Wonders

skymedia.co.uk @skymediaupdates skymedia