Links News and Ideas for Lottery Retailers 3rd Quarter 2014 Upcoming Promotion In This Issue Beginning November 2 through November 29, the will be running a 2by2 7 draw promotion. The qualifying purchase is a single play, 7 t Director’s Message draw 2by2 ticket for $7. With this purchase, players have a chance to instantly (Page 2) win another free 7 draw 2by2 ticket or $500. t New Lottery Team Member If a player is an instant 7 draw ticket winner, their free 7 draw ticket will print (Page 3) immediately after their purchased ticket. If a player is a $500 instant winner, a $500 coupon will print. In order to receive credit for cashing an instant winner, t Cash Dash Hits It Big coupons must be scanned through the lottery terminal in the same manner as (Page 3) any other winning lottery ticket. If you do not have sufficient funds available to t Out of the Ordinary Receipts cash the coupon, instruct the player to return at another time, redeem the coupon . . (Page 3) at another lottery retailer or mail it to the North Dakota Lottery at the address on the coupon. Encourage players to sign the back of their coupons. With all 7 t North Dakota Lottery Players Club and Subscriptions (Back) draw 2by2 purchases, any prize won on Tuesday doubles in value, including the jackpot. Stores will receive credit for all scanned and cashed coupons, as well as the free 7 draw tickets. Pre-printing 2by2 transactions is strictly prohibited. Complete details and official rules can be found atwww.lottery.nd.gov .

Lottery Links is provided free to licensed retailers, Lottery Advisory Commission members, vendors and other interested parties. Lottery Links is available on the website at LOTTERY.ND.GOV. Page 2 Director’s Message I hope everyone had an enjoyable summer! Now that the new lottery equipment is in place, it’s time for the Lottery to start planning for the launch of a new game, MONOPOLY MILLIONAIRES’ CLUB Lottery Game. The rule adop- tion process will begin soon with expectations to launch MONOPOLY MIL- LIONAIRES’ CLUB Lottery Game on February 1, 2015. MONOPOLY MILLIONAIRES’ CLUB Lottery Game is an entirely different online game than those games currently offered; with multiple million dollar winners and a TV game show. For years, players have been express- ing, “Why does just one person win the huge jackpot? I wish the jackpot could be split up so a large number of people could win at the same time.” MONOPOLY MILLIONAIRES’ CLUB Lottery Game will give the players what they have been asking for by creating tens to hundreds of millionaires when the Top Prize is won. The number ™ of guaranteed $1 million prizes starts at 10, and as the Top Prize con- tinues to roll, the number of guaranteed $1 million prizes will increase MONOPOLY © 2014 Hasbro. All Rights Reserved. Licensed by Hasbro. as well. The cost is $5 per play and drawings are held once per week on Friday night. The game matrix is a 5 out of 52 plus 1 out of 28. The game has 10 prize levels and the overall odds of winning a prize are 1 in 10. The set prize tiers range from $5 to $100,000 and the Top Prize starts at $15 million, caps at $25 million, and boasts odds of 1 in 72.77 million. When the $25 million cap is reached, the number of $1 million Millionaires’ Club prizes significantly increase with each draw. The MONOPOLY MILLIONAIRES’ CLUB Lottery Game weekly television game show, which complements the draw game, will begin airing early 2015. The TV show is based on the iconic MONOPOLY game, which is the best known and most successful brand in gaming. The host of the TV show is actor and comedian, Billy Gardell, star of the hit TV sitcom “Mike and Molly.” With each play that is purchased, players are awarded one Monopoly Property. Players register that ticket online and every time a player completes a Property Set, they receive at least one entry into a drawing for the chance to become a contestant on the television game show. Lottery players that are selected as contestants for the game show will have a chance to be selected as a participant for a chance to win $1 million. Every participating Lottery will have a minimum of three players in each television game show audience and will have a contestant from their state playing on televi- sion in a MONOPOLY mini-game for an opportunity to win $10,000. The proposed administrative rules for MONOPOLY MILLIONAIRES’ CLUB Lottery Game will be available to view on the Lottery’s website at www.lottery.nd.gov/about/laws-and-rules.html. For any of the Lottery’s games, we encourage retailers to utilize the resources of our customer service special- ists, making sure you have the products and point-of-sale material you need to optimize sales. Ask cashiers to actively promote the sale of lottery tickets, not only during special promotions or high jackpots, but throughout the year. Remember to ask players to add Power Play, Megaplier, or Triple Sizzler to their purchase as well as Double Tuesday prizes with a 7 draw 2by2 ticket. The add-on features not only provide the opportunity for players to increase their prizes specific to that game, but also earns you additional sales commission as well as doubling your sales bonus when you sell a winning ticket for applicable high-tier prizes. As always, if you have any comments or suggestions to make the North Dakota Lottery even better, please con- tact your Customer Service Specialist, the Lottery office at 701.328.1574 (local) or toll free at 1.877.635.6886. I invite you to stop by the Lottery office, write me a letter or email me at [email protected].

Page 3 New Lottery Team Member Cash Dash Hits It Big The North Dakota Lottery is pleased to introduce its Cash Dash returned in August for another suc- newest employee, Matt Anderson. cessful run! Along with a chance to instantly Matt, a native of Tioga, ND, win up to $500, Cash Dash players were able joined the lottery in Septem- to enter their Cash Dash tickets into a special, ber. Matt is the lottery’s Ac- second chance drawing for a chance at 1 of 10 counting/Budget Specialist. $1,000 prizes. This drawing was held through He is responsible for initiating the North Dakota Lottery Players Club website. weekly processing of electron- Over the course of the promotion, total lot- ic fund transfers, maintaining tery sales increased 12.77%. Players won over retailer accounts through debit $33,000 in instant prizes and 10 lucky second and credit adjustments to retailers’ accounts receiv- chance drawing winners hit it big for $1,000 able and ensuring compliance in addressing retailers’ each. The list of the 10 $1,000 winners can be claims for credit on defective tickets. You can reach found at the North Dakota Lottery’s website him at 328-1577. (LOTTERY.ND.GOV). Matt is a graduate of Utah State University with a bach- Thank you to all our retailers and associates for elor’s degree in accounting. After college he worked your hard work and dedication in making this for two accounting firms over a four year period; most- year’s Cash Dash a success! ly as an auditor. He was employed with NDPERS the past five years working with insurance and retirement. Matt and his wife Rachelle have five children: Janessa, Rawlin, Trisha, Theron and Annika. Matt enjoys fish- ing with his kids and watching movies.

From 2:30 a.m. until 5:30 a.m. daily, the lottery termi- Tickets also cannot be validated the night they are nals are being updated and tickets cannot be validated. eligible for the draw. For example, a For a brief period during the draw break at 8:58 p.m., ticket eligible for the Wednesday draw could not the lottery terminal will not allow you to sell a ticket. be validated that night. It can be run through the If you run a ticket through the terminal during these terminal the following day at 5:30 a.m. times, the following message will print. This does not If a ticket is run through the terminal on the night mean the ticket is a non-winner. Please inform the of the draw it was eligible for, the following mes- player to have their ticket validated at a later time. sage will print. Out of the Ordinary Receipts Office of Attorney General Lottery Division 1050 E. Interstate Ave. Suite 200 Bismarck, ND 58503-5574

701.328.1574 1.877.NDLOTTO (635.6886) Fax 701.328.1580

Remind players to sign up online for LOTTERY.ND.GOV email or text messages: Jackpot Alerts Winning Numbers

Special Promotional Offers facebook.com/NDLottery @ND_Lottery

SM SUBSCRIPTIONS ARE FASTER, EASIER AND ONLY A CLICK AWAY! The North Dakota Lottery Players Club is now 1. Automatically be entered into every draw with OPEN! Membership is FREE and as a member out leaving home; of the North Dakota Lottery Players Club, players 2. Never miss a chance to play and win; can enjoy all these great benefits: 3. Choose to play a single draw or up to 52 weeks; 1. Points for Prizes®; 4. Play your favorite numbers or choose a Quick Pick; 2. Points for Drawings™; 5. Track and manage your subscriptions right 3. Second Chance Drawings; from your computer; 4. Subscription Service; 6. Play one or more of all North Dakota Lottery games: Powerball®, ®, ®, 5. Free FunPlay™ Games. 2®, and 2by2®.