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Retail and Lottery Positioned for Growth in a Post-Pandemic World

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Retail and Lottery Positioned for Growth in a Post-Pandemic World MAY/JUNE 2021 www.PublicGaming.com RETAIL AND LOTTERY POSITIONED FOR GROWTH IN A POST-PANDEMIC WORLD Feature Interviews John F. Davis, Secretary, Florida Lottery Jay Finks, Executive Director, Oklahoma Lottery Commission (OLC) Eric Hagler, Director, Office of the Arkansas Lottery (OAL) ILLUMINATING YOUR PATH TO GREATNESS LETTER FROM THE CEO To all our clients and partners around the world, The pandemic has been difficult for all of us in the gaming, lottery, and hospitality industries, compelling us to reinvent our businesses overnight, while dealing with the loss of loved ones and battling the emotional hardships that will leave a lasting impact on us and our families. Though 2020 was one of the most challenging times for our industry and the world, I’m excited that we have been able to take the steps necessary to return to a more normal life. Personally, I’ve taken this time to reflect on our business, ensuring that our global team of 1,200+ advisers, testing personnel and security team members continue to serve you and your shifting needs. Since our founding in 1989, GLI has always focused on helping our clients thrive, no matter the circumstances. Working with you to solve difficult problems and create growth and success is what drives us; it’s in our DNA. During the pandemic, we recognized that clients needed not only a trusted testing lab, but a strategic adviser to help them evaluate and capitalize on new opportunities across the globe. We were quietly ready to help. We helped clients transition to cashless technologies and pivot into new global iGaming and digital markets at an accelerated pace. As global cybersecurity threats reached an epic level, Bulletproof, a GLI company, worked tirelessly to provide security services to clients including security and penetration testing, security audits, end-to-end network security, and 24/7/365 monitoring. As an industry, we’ve learned a lot and should be proud of our collective agility. As we emerge from the pandemic and shutdowns, we are ready to expertly help our 480+ regulatory and lottery clients, as well as operators and suppliers to understand new legislation, regulations and cybersecurity requirements. We’ve reinvigorated our end-to-end compliance and testing road map to better accommodate all your needs, from the earliest quality assurance tests and user acceptance testing, straight through to final compliance certification. We’ve also reshaped our leadership team for the GLI of tomorrow with an even greater focus on client partnership, world-class service delivery, and team member growth and engagement. Our global team of advisers and testing personnel has been hard at work preparing for what’s next. We can leverage decades of experience to help you achieve your goals—no matter how big or small, or how unique the challenge. At GLI, this has always been our core mission, and as we look toward the future, it will remain our ongoing promise to you. Simply put, we’re ready whenever you’re ready. I cannot thank our clients and partners enough for your continued collaboration and trust as our industry returns stronger than ever. Sincerely, James Maida gaminglabs.com CASH IS KING Contact your IGT representative to add KING-SIZED Fun to your portfolio with Elvis Instant Games Today! © 2021 IGT. The trademarks and/or service marks used herein are either trademarks or registered trademarks of IGT, its affiliates or its licensors. ELVIS™ and ELVIS PRESLEY™ are trademarks of ABG EPE IP LLC Rights of Publicity and Persona Rights: Elvis Presley Enterprises, LLC © 2021 ABG EPE IP LLC MAY/JUNE 2021 CONTENTS Publisher & Chief Executive Officer FEATURED INTERVIEWS Paul Jason [email protected] 12 14 16 President Susan Jason [email protected] Brand and Design Dan Eggers Design Honored Founders Doris & Duane Burke Contact Information 12 One of the most successful lotteries in the world continues to drive T: +425.449.3000 F: +206.374.2600 innovation and bold growth initiatives For email address changes, John F. Davis, Secretary, Florida Lottery Lottery Corp. subscription requests and 14 Making sure that Retail Modernization works in our favor to produce requests to be placed on our e-Newsletter distribution sales increases and positive ROI list, contact: Jay Finks, Executive Director, Oklahoma Lottery Commission (OLC) [email protected] 16 Arkansas Executive Director Brings Fresh Eyes, Varied Background to PGRI, Inc. His New Role 218 Main Street, #203 Eric Hagler, Kirkland, WA 98033 Director, Office of the Arkansas Lottery (OAL) PublicGaming.com Subscriptions FEATURED ARTICLES Annual Public Gaming International magazine subscription rates: United States: $145 USD Canada & Mexico: $160 USD All other countries: $225 USD Public Gaming 10 18 International Magazine 10 Blame it on Montana Published six times a year and distributed to readers all around Duane Burke describes the start of Public Gaming Research Institute (PGRI) the world. Electronic version is 18 B2B: Focus on Retail e-mailed and is also available on Article based on a Roundtable Discussion conducted at PGRI Retail our news website: PublicGaming.com Modernization eConference featuring: Max Goldstein, VP of Sales for the Americas, Carmanah Signs May/June 2021 Mary Harville, President and CEO, Kentucky Lottery Volume 48, Issue 3 Adam Perlow, VP and COO, Northstar New Jersey ©2021 all rights reserved. Terry Presta, Public Gaming Research Institute Head of Business-North America, Abacus Solutions cISSN: 1042-1912 Sarah Taylor, Executive Director, Hoosier Lottery Frank Taylor, SVP of Sales, Georgia Lottery 4 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2021 BY THE NUMBERS 350+ games launched by 40+ lotteries around the world. More than 550+ million tickets sold. With over $1.74 BILLION in retail sales. Let SLINGO grow YOUR numbers! ©2001-2021 GAMING REALMS PLC. Data points since 2001 www.gamingrealms.com © 2021 Scientific Games Corp. All Rights Reserved. FEATURED ARTICLES CONT. Visit Our Family 20 B2C: Lottery Focus on the Consumer 20 Of Websites Article based on a Roundtable Discussion conducted at PGRI Retail Modernization eConference featuring: Shannon DeHaven, Vice President of Digital Engagement at Pollard Banknote PublicGaming.com Gregg Edgar, Executive Director of the industry news & information Arizona Lottery 23 PGRITalks.com Gordon Medenica, Director of the videos of conference presentations Maryland Lottery, PublicGaming.org Matt Strawn, CEO of the Iowa Lottery PGRI conference information 23 Eurojackpot cooperation heads into PGRIDigitalLibrary.com the future with Andreas Kötter, CEO 26 45 magazine archive of past issues of WestLotto, as Chair 24 Customer-centricity: A New PGRIDirectory.com listing of lotteries and vendors Meaning to Putting the Customer First PGRIAwards.com Pollard Banknote Showcase of industry honorees recognized by the 26 Offline, We Miss You: The role of 28 Lottery Industry Hall of Fame touching, feeling, and tangibly PGRI Lifetime Achievement Award experiencing our world Sharp Award for Good Causes Christina Boubalou, Group Marketing Director, INTRALOT 50 Lottery Industry Statesman and Stateswoman Award 28 Real-Time Partnership & Strategic Rebecca Hargrove Mentorship Award Planning Position Texas to Maximize Collaboration Award Growth Opportunities, IGT 40 34 O Canada! Exploring Lottery in the Great White North Scientific Games Subscribe To Our 40 Going Mobile with the flexible app Free Digital Newsletters that has over 55 features, IGT Receive our daily newsletters at no charge, published 5 times a week to bring you the latest breaking DEPARTMENTS news in the global lottery industry. Send an e-mail to: 8 From the Publisher 22 [email protected] Paul Jason with “add to Daily Digest list” in the subject line. 22 MUSL 2by2® Draw Game Expands West to include Kansas, Nebraska, North Dakota, Wyoming Lottery and Idaho Lotteries MUSL NEWS (Multi-State Lottery Association) 46 Pulse of the Industry Synopsis of Recent Gaming Industry News 6 PUBLIC GAMING INTERNATIONAL • MAY/JUNE 2021 From the Publisher Dear Friends, and his spirit will always shine brightly We are saddened to share the passing of in our hearts. He is survived by his our dad, Duane Burke. Duane lived an daughter Susan Jason and her husband accomplished and adventurous life, starting Paul; son Stephen Burke and wife Anne; new businesses, writing books, travelling, grandchildren Nicolle Meyers (Matt), Julie and raising two children with Doris, his Drozdov (Brian), Robert Burke (Greer); wife of 65 wonderful years. Dad’s career and great-grandchildren Ella, Jack, and was astonishing for its diversity: He was an Lillian. And I will always draw inspiration engineer with the Boeing Corporation until from Duane for his resilience and his he was 41 years old when he struck out abiding kindness and love. on his own to start a company that ended We asked Rebecca Paul Hargrove up being a publications and conference (President & CEO Tennessee Lottery and company in the lottery industry – and all President of the World Lottery Association that when he had no experience in any of who first met Duane in 1985 and was those fields. He was also a pilot, writer, a close friend ever since) to share her legendary. But what I will miss the most piano player, raconteur, the list goes on. remembrance of Duane. is his smile and the twinkle in his eye He even started a foundation called Goals Rebecca: Duane served as a mentor for whenever Doris was near. R 4 Kids after he retired from starting dozens of lottery directors, myself included. businesses. By the time you receive this, we will have He provided training and completed our third eConference – Digital educational opportunities Lottery on June 16 and 17. The pandemic when none other existed in has given rise to many changes in the way the US. Whenever a new we do things, from conducting meetings state or country decided to to shopping and working. Many people assess whether to implement lament the explosion of virtual meetings a lottery, Duane and Doris and yearn to return to life as we knew it were the first they would pre-COVID.
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