Digital Graphic Designer
Position Summary:
The Digital Graphic Designer is responsible for digital graphic design, execution and maintenance for multiple brands. This position is responsible for delivering effective, aesthetic, on-brand and on-strategy creative for websites, web pages, product graphics, email promotional creative and templates, social media graphics, banner ads and some print materials. The ratio of time will be 35% creating digital graphics/assets for websites, landing pages and social platforms, 60% designing layout and build of email marketing materials and 5% photography and print design.
The position will work closely with our Creative, Product and Marketing teams to ideate and develop the concepts used to sell our products in a variety of different formats and channels.
Duties and Responsibilities:
Create, update, and maintain digital marketing graphics and materials including but not limited to website and social media banners and ads, display ads, email builds and template designs. o Includes sizing and versioning across all created assets and may include sizing and versioning of current or images/assets from 3rd party designers o Includes design, layout and build of all email marketing templates and branding messages Create and manage visual elements throughout the Time Life and StarVista Live websites, including brand, promotional, and product images Maintain organized cataloging and storage of all visual elements/images Create device (mobile, tablet etc.) specific graphics ensure graphic solutions are optimized for integration, performance, usability and sustainability. Translate marketing requirements and product positioning direction into digital marketing designs (banners, display ads etc.) to be used in landing pages and category product pages Work with web operations team to ensure digital graphics and other assets take into account usability, accessibility and web standards. Conceptualize and brainstorm ad ideas on an on-going, timely basis Provide digital images through expansive research to use across multiple platforms Utilize an understanding of contemporary web trends & techniques and design engaging web ads & elements. Understand target audience and utilize audience understanding in design strategy Design retail POP display and marketing materials Photograph, edit and retouch product stills in conjunction with the video production team to be used in both print and digital environments Other duties as assigned
Education/Experience Preferred:
Bachelor’s degree in Graphic Design, Visual Arts, Fine Arts or a related major 3-5 years of related experience in digital creative design in an agency or design setting at an established organization – experience with email marketing design and builds a must Solid technical skills and ability to define and refine requirements through a project lifecycle GRAPHIC DESIGNER POSITION
Understanding of web file types (.fla, .flv, .jpg, .png, .swf, etc.) and understanding of the difference between major coding languages (HTML, JavaScript, Flash) An exceptional portfolio that showcases solid conceptual, color, and layout graphic design skills in digital – experience in print is a plus
Skills:
Adobe CS expertise HTML/CSS experience Experience with social media platforms/email systems/mobile with UI/UX experience at the forefront of the process Premiere, Final Cut a plus Video and Photography experience a plus