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Communication Report- France Rolling Stones - Havana Moon - France 2 Context

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Communication Report- France Rolling Stones - Havana Moon - France 2 Context COMMUNICATION REPORT- FRANCE ROLLING STONES - HAVANA MOON - FRANCE 2 CONTEXT DISTRIBUTOR : MUSICSCREEN DISTRIBUTOR IN FRANCE: CGREvents ONLINE TICKETING, LOCAL PRESS: FNAC.COM, Carrefour, CGREvents COMMUNICATION: CGREvents et Eagle Rock LABEL : Eagle Rock Good Friday – 25 March 2016 is a date that will go down in Cuban and Rock ‘n’ Roll history. On that date, The Rolling Stones became the first rock band to play a massive free outdoor concert to hun- dreds of thousands in Havana, Cuba. The historic concert was filmed by award winning director Paul Dugdale and the result is a must see one night only cinema experience – ‘HAVANA MOON’ – The Rolling Stones Live in Cuba will be premiered on cinema screens across the globe for one night only on Friday 23 September 2016. TIMING: 4 selling and promotion weeks DATE OF BROADCAST: 23 September 2016 MOVIE THEATRES IN FRANCE: 200 DURATION: 90min CONTENT: Recorded // Concert from Cuba GENERAL INFORMATION ABOUT ROLLING STONES : One of the biggest Rock band in music history. A memorable date and concert - for one night only Strong and large fan base. The aim of the communication plan is to create a real event around the Live • Reach out to the fanbase • Coordinate with the label the communication and press actions - core media • To garner the journalists’ support: music-show-agenda-people-culture-cinema and alternative content • To garner music and cinema fans • Multiply and increase the press coverage for un unique event ROLLING STONES - HAVANA MOON - FRANCE 3 MARKETING- PLAN POSTER PRINT VERSION – VISIBILITY FOR 33 DAYS 2 x 49 Posters 120 x 160 4 x 49 Posters 40 x 60 ROLLING STONES - HAVANA MOON - FRANCE 4 COMMUNICATION IN SITU EVENT CINEMA CORNER - IN ALL CGR CINEMAS CGREvents has a special TV screen for all Event cinema projects - Trailer - Animated slide ROLLING STONES - HAVANA MOON - FRANCE 5 COMMUNICATION IN SITU Communication in situ in 44 MEGA CGR BOOKING- BOARD ROLLING STONES - HAVANA MOON - FRANCE 6 COMMUNICATION IN SITU TEASER ON CINEMA SCREEN Screening during 4 weeks before the event Rolling Stones - Havana Moon. Estimated total screening 12 348 VALUE : OVER 120 000 € * official prize by Mediavision ROLLING STONES - HAVANA MOON - FRANCE 7 SPECIAL ACTIONS Several CGR cinemas organized special events before the screening. A concert Competition game in order to win a guitare etc. ROLLING STONES - HAVANA MOON - FRANCE 8 COMMUNICATION In collaboration with Eagle Rock Ent Rolling Stone Havana Moon had been announced in Rock & Folk. Monthly Music Paper : 37 870 circulation Total value : 5 500 € ROLLING STONES - HAVANA MOON - FRANCE 9 DIGITAL FACEBOOK CAMPAIGN For the Event Rolling Stones Havana Moon CGREvents engaged several paid Facebook campaigns. Total cost: 180€ Criteria: France, Rolling Stone, Male & Female, + 26 years old, Music, Rock - Pop ROLLING STONES - HAVANA MOON - FRANCE 10 RADIO PARTNERSHIP RTL2 CGREvents and Eagle Rock set up a partnership with RTL2 for the cinema event Havana Moon National Campaign : 1st radio wave from the 7th to the 10th of Septembre : 4 spots/day 2nd radio wave: from the 19th to the 23 of Septembre : 5 spots/day Valorisation : 100 069 € brut HT Digital push: Announce of the cinema broadcast with booking link www.cgrevents.com Push social media of RTL 2 Twitter/facebook ROLLING STONES - HAVANA MOON - FRANCE 11 SPECIAL ACTION WITH EAGLE ROCK EAGLE ROCK ENT. Eagle Rock sent to all music journalists a newsletter announcing the cinema screening + an invitation to the cinema Publicis Champs Elysées. The screening date Eagle Rock organized a Cocktail for all journalists with a special presentation by Philippe Manoeuvre music critic and journalists. NEWSLETTER ROLLING STONES - HAVANA MOON - FRANCE 12 PRESS RELATION CGREvents sent to all local journalistst a press release Weekly local journalists over 443 contacts Daily local journalists 463 contacts Daily national journalists (music, culture, cinema, people): 329 contacts Communiqué de presse LES ROLLING STONES - HAVANA MOON Le 23 septembre 2016 Pour une séance exceptionnelle Uniquement au cinéma Ce film montre l’ultime performance historique des Rolling Stones à Ciudad Deportiva de La Havane ! Les spectateurs sont invités à rejoindre les 1,2 million de fans euphoriques à Cuba, qui n’ont jamais vu de concert de Rock d’un groupe britannique à une telle échelle. Cette retransmission au cinéma est totalement exclusive avec des images des coulisses, des chansons bonus et des interviews inédites avec les Rolling Stones. Le vendredi 25 mars 2016 est désomais une date historique pour le Rock’n’Roll et Cuba. En effet, ce soir là, le groupe mythique des Rolling Stones s’est produit devant des centaines de milliers de per- sonnes à la Havane lors d’un concert gratuit qui a été filmé par le réalisateur primé Paul Dugdale. Le resultat de cette production époustouflante sera diffusé au cinéma le 23 septembre 2016 lors d’une séance exceptionnelle. Ce concert sera diffusé simultanément sur plus de 1000 écrans dans le monde entier : Europe, Aus- tralie, Russie, Japon et l’Amérique du Sud etc… Mick Jagger raconte que « Le concert à Cuba était tout simplement incroyable. C’était un moment inoubliable : devant nous, une véritable marée humaine s’étendait à perte de vue. Pour moi ce qui se démarquait le plus dans ce concert c’était de loin l’enthousiasme de la foule. Keith Richards a déclaré: «Il y a le soleil, la lune, les étoiles et Les Rolling Stones. Voir Cuba enfin autorisé à assister à un concert rock était un moment extraordinaire, unique... Une soirée inoubliable à La Havane.» Ce spectacle gratuit a attiré un million de personnes dans la capitale. La même semaine, Barack Obama fût le premier Président américain à visiter Cuba depuis 88 ans. Les médias ont rapporté que Obama était «la première partie» des Rolling Stones. Obama leur a d’ailleurs rendu hommage dans son discours tenu à La Havane. ROLLING STONES - HAVANA MOON - FRANCE 13 READERSHIP IMPORTANT LOCAL NEWSPAPER THAT HAS BEEN CONTACTED: MEDIA Readership OUEST FRANCE 2 135 500 LA MONTAGNE 700 000 LA VOIX DU NORD 920 000 SUD OUEST 989 000 LE PROGRES 977 000 LE PARISIEN 1 411 749 LA DEPECHE DU MIDI 754 000 NICE MATIN 514 000 LE REPUBLICAIN LORRAIN 503 000 LE MONDE 803 691 TOTAL 10 247 000 IMPORTANT WEBZINE/BLOG THAT HAS BEEN CONTACTED WEBZINE/BLOG unique visitors YAHOO 10 652 000 PAPERBLOG 8 000 000 LEPARISIEN.FR 7 200 000 OUESTFRANCE 3 841 000 PUBLIC.FR 3 468 000 PUREPEOPLE.COM 3 000 000 RFM 2 204 000 METRO 2 189 000 SFR 1 527 000 CULTURE BOX 525 000 TOTAL 42 606 000 ROLLING STONES - HAVANA MOON - FRANCE 14 PRESS EXEMPLES ROLLING STONES - HAVANA MOON - FRANCE 15 PRESS EXEMPLES ROLLING STONES - HAVANA MOON - FRANCE 16 ROLLING STONES - HAVANA MOON - FRANCE 17 TV Announcement at France 2 Alcaline News ROLLING STONES - HAVANA MOON - FRANCE 18 EXAMPLE - FACEBOOK PUBLICATIONS ROLLING STONES - HAVANA MOON - FRANCE 19 ROLLING STONES - HAVANA MOON - FRANCE 20 CGREvents created a mini webpage with all information about the concert Rolling Stones - Havana Moon Information on the webpage: Poster / Synopsis / Distribution information / trailer / Images and the list and map with all cinemas distributiting the content Booking link via Fnac/Carrefour News on CGREvents. .
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