2015-16 The Starting Lineup

West Virginia University Sport Management 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT TABLE OF CONTENTS

Learn about the professors in the WVU Graduate Sport Management Program. All have a prior background in the industry 3 before beginning instruction. PROFESSORS

The program’s 24 students are involved in the sport industry and bring a wide array of skills with them as they graduate this May. 7 Check out the student

profiles from this year’s class! STUDENTS

The WVU Sport Management Program has alumni spread around the globe working in the sport in- dustry. We feature two alums, Shane Lyons (‘88) and Brian Crow (‘93),

31 both of which have made significant ALUMNI impacts on the industry.

2015-16 WVU 1 THE STARTING LINEUP 2015-16 WVU 2 THE STARTING LINEUP 2015-2016 WVU SPORT MANAGEMENT 2015-2016 WVU SPORT MANAGEMENT DALLAS BRANCH GONZALO BRAVO PROFESSORS ASSOCIATE PROFESSOR ASSOCIATE PROFESSOR PROFESSORS Biographical Sketch Biographical Sketch

PROFILES Dr. Branch has been teaching at WVU for the past twenty-nine years, primarily in the Graduate Sport Dr. Bravo, a native of Santiago, Chile, completed a Masters in Sport Administration from The Management (On-Campus) Program. He served as the Program’s Coordinator for 12 of those years. In State University (1991) and a PhD in Sport Management from The Ohio State that capacity, he was responsible for internship and curricula development, as well as administrative University (2004). In the fall of 2004, he joined the Sport Management Program at West Virginia duties within the Program. University, where he currently teaches undergraduate and graduate courses in sport governance, sport in the global market, research methods, and history and philosophy of sport. Prior to In 1992, Dr. Branch developed the Sport Marketing Quarterly (SMQ), a professional sport marketing joining academia, he worked for ten years (1991-2001) as the executive athletic director at journal published four times per year. He served as Editor for this prestigious and internationally Fundacion Club Deportivo Universidad Catolica, in Santiago, Chile. In that capacity he was PROFILES acclaimed professional journal, which is now read in 25 countries, until 1995. It remains the only involved with the entire operation, including finance, marketing and human resources of one of publication of its kind in the world. Dr. Branch was selected in 1994 as one of 3 charter members the largest multi-sport clubs in South America. In 1994, he was invited to the Advisory Council of the NASSM/NASPE Sport Management Council (SMC), a national distinction. The SMC’s charge for Sport by the President of Chile to lead a research project to establish the base for the Law of

ALUMNI was to set the future agenda for Sport Management as an academic discipline. Also in 1994, he was Sport in Chile. selected to serve a 3-year appointment as a member of the Sport Management Program Review Council, which was charged with evaluating undergraduate and graduate program’s curricula relative Dr. Bravo’s research interests have been significantly influenced by his unique blended experi- to criteria established for the discipline’s Sport Management Program Standards and Review Protocol ence of serving in both the practitioners’ and the academic world. Currently, his interests include process. organizational behavior as applied to sport organizations, and the policy and governance aspects of sport, specifically from a cross-cultural perspective. In the area of organizational behavior, he

Dr. Branch has contributed significantly to the fields of sport management and marketing through his has examined problems related to interpersonal and inter-organizational trust, cooperation, and ALUMNI extensive publication and conference participation. He served nationally as the Sport Management the role of psychological contracts in sport organizations. His work on policy and governance Council’s Program Planner for the 1996 AAHPERD National Convention held in Atlanta, GA. A former have examined the role of public and private structures in shaping the sport system across Latin basketball and baseball player at UNC-Chapel Hill, High Volume Marketing Executive with the Xerox American countries. His work have been published, among others, in the International Journal Corporation, and Vice President of Marketing with the IHL’s Indianapolis Checkers Hockey Club, Dr. of Sport Marketing and Sponsorship, International Journal of Sport Management and Marketing, Branch brings a unique, and often referred to as the ideal, background of sport, business, and Sport Management Education Journal, Journal of Sport Management, Management Leisure. He academics to the field of sport management and marketing. He received the Sport Marketing is the co-editor of the textbook, International Sport Management (Human Kinetics, 2012) and the Association’s Distinguished Service Award in 2009. main editor of Sport in Latin America: Policy, Organization, and Management to be published in 2015 by Routledge in the U.K. Professional Highlights Since 2005, Dr. Bravo has presented his research at the annual conferences of the North American Society of Sport Management (NASSM), North American Society for the Sociology of Sport •4 time Teacher of the Year (NASSS), and the International Society for Comparative Physical Education and Sport (ISCPES). •2009 Lifetime Service Award from Sport Marketing Association He has also been invited to present lectures and keynote speeches in Brazil, Chile, China, Macao, •One of the original seven Resident Faculty Leaders (RFLs) appointed by President David Hardesty in 1996 Japan, Korea, Mexico, and Venezuela. In 2008 and 2009 he became instrumental in the creation of two Latin American academic organizations related to the study of sport: the Latin American Association for Sport Management (ALGEDE) and the Latin American Association for Socio-Cultural Studies in Sport (ALESDE).

2015-16 WVU 43 THE STARTING LINEUP 2015-16 WVU 4 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT CINDY LEE ASSISTANT PROFESSOR

Biographical Sketch

Dr. Lee received her B.Ed in physical education from the Seoul National University (1998) in Korea, M.Ed in Sport Management from the University of Texas at Austin (2001), and Ph.D in Sport Manage- ment from The Ohio State University (2005) with a minor in ‘Statistics and Research Design’. At West Virginia University, Cindy teaches Sport Finance, Sport Economics, and Issues in Sport Man- agement. Before joining to WVU in 2010, Cindy worked four years at York College of Pennsylvania as an assistant professor. She also worked as a marketer at Korean branch of Octagon (2001-2002), the second largest sport marketing company in the world. During that period, she was involved with organizing 2001 World Taekwondo Championship, and planning/implementing of sponsorship rights for national sponsors of 2002 Korea and Japan World Cup. Her main research area is sport consumer behavior with a goal to better understand why and how sport spectators/fans behave in certain ways. Her secondary research area is sponsorship mechanisms and influencing factors on corporate sponsorship effectiveness. Cindy grew up in Seoul, Korea and used to enjoy playing tennis and golf, but her recent sport is more like catching/throwing a ball with her 2 year old daughter, Emily. STUDENT Professional Highlights

• Had a chance to work in the 2002 Korea/Japan World Cup as a marketer • Participated in organizing the 2001 World Taekwondo Championship • Maintains a happy family PROFILES

2015-16 WVU 5 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT JACOB CORRIGAN NICOLE CURTIN PROFESSORS HOMETOWN: AVON LAKE, OH HOMETOWN: HARPERS FERRY, WV B.S. in Journalism B.A. in Broadcast Journalism Ohio University ‘14 West Virginia University ‘15 [email protected] | 216.538.1452 [email protected] | 301.704.4413 [email protected] | 304.542.2073 PROFESSORS West Virginia Power Intern Sports Editor Single-A Affiliate of the Pirates, (Summer 2014) The Daily Athenaeum, (2013- Current) • Play-by-play and color during home games and play-by-play broadcaster on select road trips • Worked as a writer for Arts and Entertainment

PROFILES • Created content and stories for annual ball park Program “Plugged In” as well as game notes, • Covering events on campus including Mountaineer Idol and reviewing albums and movies game recaps and stat packets daily • Sports writer from March 2014 to present, have covered WVU wrestling, volleyball, women’s • Account Executive – Member of sales staff, selling group tickets and sponsorships while basketball, gymnastics, the Black Bears, football, basketball and baseball generating over $5,000 in a period of four months, beginning in May. Also in charge of Power Kids • On the editorial board since December 2014 Club • Worked as the Associate Sports Editor for the 2015 spring semester • Designed graphics for website, social media and video board throughout the season • Managing Editor for the 2015 summer production • Currently serving as the Sports Editor for the 2015-16 school year PROFILES Sports Director • As the Managing Editor oversaw weekly production of the paper and also created the 2015 Wel- 970 WATH/105.5 WXTQ Athens, (2011-2014) come Home Magazine in our DA magazine series • Hosted a daily hour-long sports talk show titled “The Sports Fan”

ALUMNI • Created three-minute morning sports reports that aired on both stations daily Intern • Play-by-play voice for the Athens Bulldogs football and basketball team and the County Game of Dominion Post, (Summer 2014) the Week • Worked in all departments of the newspaper, including sports, news and lifestyles. Learned about • Host of the “Bobcat Insider”, a thirty-minute show that aired before Ohio Bobcat Football and covering high school sports, more about writing for a paper everyday, covering larger events basketball games on the “flagship station” for Ohio Football and Basketball Honors and Activities: WVU News Fall 2014 – Sports reporter for the weekly broadcast class, Play-By-Play of Ohio Women’s Basketball some stories picked up by ESPNU for Campus Connection, Deans List twice during undergrad, ALUMNI Ohio University, (2013-2014) Member of Society of Professional Journalists, was the communications chair for the 2014-15 • Play-By-Play voice of Ohio women’s basketball in the 2013-14 season on WOUB AM 1340 and school year at WVU’s chapter OhioBobcats.com

Study Abroad Program Assistant Skills: Video production; used Canon HD video cameras during undergraduate broadcast class, Sports Journalism at the London 2012 Olympic Games versed with Adobe Creative Suite especially Premiere for video editing, Magazine/newspaper • Created and helped with the organization of a trip for 15 Ohio University students to the London layout; have laid out the sports section everyday for the paper, using Adobe InDesign, also laid out 2012 Olympic Games to work as freelance journalists the 2015 Magazine with InDesign, Interviewing/writing stories; have done interviews for broadcast • Provided daily morning reports that aired on 105.5 FM and 970 AM in Athens, OH live from the stories and print/web stories, deadline stories as well after games or other events, good with AP Games style writing • Created website: www.scrippslondon2012.com to hold all content from the students • Covered Olympic events and games as well as USA Men’s and Women’s basketball practice, USA Taekwondo Cycling and Shooting Including multiple feature stories

Media Relations Director Frontier Greys, (Summer 2013) • Handled team operations for the Frontier Greys, an all-travel team in the Frontier League. • Served as the media relations contact for the team, creating game notes and a media guide as well as press releases • Coordinate player transaction paperwork with the field manager. Coordinate transportation schedules with hotels, clubhouse managers and the bus company

Skills: ENPS, Netia, JKAudio Mixer, Wordpress, Adobe Audition, Audacity, Final Cut Express/Pro, Microsoft Office, InDesign, Adobe Photoshop, Public Speaking/Emcee/PA Announcing, Social Media, Sales, Marketing/Promotion

2015-16 WVU 7 THE STARTING LINEUP 2015-16 WVU 8 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT JOSH FIELD SCOTT FLETCHER

PROFESSORS HOMETOWN: PITTSBURGH, PA HOMETOWN: MUKWONAGO, WI B.S. in Sport Management B.S. in Sport Management California University of PA ‘13 Minor in Business Administration [email protected] | 412.715.6160 University of Tennessee ‘13 [email protected]| 262.352.2456 PROFESSORS Resident Faculty Leader Graduate Assistant Assistant Director, The University Fund West Virginia University, (August 2015 – Present) WVU Foundation, (August 2015-Present) • Assist with the planning, assessment, budgeting, and implementation of curricular and • Oversee and manage multiple campaigns that support The University Fund co-curricular programming, leading to students’ success. PROFILES • Work in conjunction with leadWELL initiative to deliver training on how to identify healthy and Alumni Association Graduate Assistant unhealthy behaviors across several domains, as well as communication and leadership skills West Virginia University, (August 2014 – August 2015) • Assist with RA training • Assisted in oversight and management of the Loyalty Permanent Endowment Fund (LPEF) • Teaching sections of WVUe 191: First Year Experience that has over $14 million in assets and provides 400 students with scholarships annually • Mentoring and tutoring undergraduate students as well as conducting Early Alert Programs and • Actively identify, and cultivate potential constituents to support the LPEF Mid-Semester Grade Interventions • Converted nearly a decade’s worth of LPEF constituents and scholars into a digital data- PROFILES Intern Assistant Program Director/Coach base. In addition create and design the layout for a new video board to be on display in the The First Tee of Naples/Collier, (2013) Erikson Alumni Center • Golf Clinic Head Coach – Created lesson plans that incorporate life skills/healthy habits/core • Assisted with the planning and management of all annual alumni events such as the

ALUMNI values into seamless golf activities. Marmaduke Dent Society, WVU Homecoming, and Hail West Virginia • Youth development, organization and instructor of classes/clinics, administrative assistant, social • Worked with the secretary and trustees of the LPEF on projects related to the scholarship media, video production, National Regional Roundup Report. program • Assistance and management of volunteer training and Junior Tour/Summer Series/Middle School Tournaments. Senior Sales Associate • Coordinated and led clinics for Catholic Charities Cuban Refugee Group and local middle schools University of Tennessee Athletics Ticket Office, (December 2013 – August 2014)

•Stewardship of relations with public season ticket holders for Men’s Basketball, Women’s ALUMNI Tournament Operation Associate Basketball, and football International Junior Golf Tour, (2014) • Managed all ticketing for Women’s Basketball, including the 2014 NCAA Tournament • Golf Course Preparation – Set tee yardages, hole locations, and marking of hazards and out of 1st/2nd round bounds. • Oversaw game-day ticketing operations of intercollegiate athletic events • Tournament Preparation – Assembled sponsor and tournament signage, constructed scoreboard, tournament registration. • Used ticketing system Paciolan to conduct sales, allocations, and ticket packages for UT • Print-Related Materials – Preparation of hole location sheets, local rules, course marking sum- athletic events mary, evacuation plans, pace of play guidelines, scorecards, tournament schedule and pairings. • Processed inbound calls and provided customer service • Tournament Logistics – Budgeting, event planning, coordinating hotel accommodations/restau- rant partners, equipment inventory, packing and storage Intern • Day of Tournament Operations – Serve as a starter, rules official and scoring official Russ Potts Productions Inc., (August 2013 – December 2013) • Social Media/Website – Responsible for posting live updates via Twitter, writing and posting • Assisted in lead generation and creation of corporate sponsorship packages round recaps/press releases, player news, college signees, sponsor promotion • Acquired and coordinate The Men Against Breast Cancer Classic ’14 at Kent State • Oversaw planning and logistics for company sponsored special events, in specific Seasonal Group Sales Representative governor elect Terry McAuliffe fundraiser Seattle Mariners, (2014) • Maintained fundraising database • Implemented original promotions and group events • Implemented strategic marketing and advertising plans • Graphic design – Created flyers for schools, churches, businesses, group and promotional events using Adobe InDesign Development Assistant • Met with clients and conducted ballpark tours Tenessee Fund, (August 2012 – August 2013) • Generated new business revenue and exceeded daily call goal by 120% • Answered donor inquires about season tickets and parking for all athletic events Honors and Activities: First Tee Level 1 Golf and Life Skills Coach (2015-Present), Deans List (2010- • Allocated new season ticket and parking packages 2013), Special Olympics Volunteer • Generated and maintained donor accounts • Organized and assisted with event preparation and management Skills: Leadership, Teaching, Coaching, Customer Service, Sales, Fundraising, Event Planning, Social • Conducted athletic facility tours Media, Microsoft Office Applications, Adobe InDesign Skills: Kantar Media Database, Raisers Edge, Advantage, Paciolan, and Microsoft Office Applications

2015-16 WVU2015-169 THE WVU STARTINGTHE LINEUP STARTING LINEUP 2015-16 WVU 10 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT DIVINE FRANKLIN KRISTEN FURLONG PROFESSORS HOMETOWN: HAMPTON, VA HOMETOWN: BALTIMORE, MD B.S. in Sport Management B.A. in Communication Studies Old Dominion University ‘14 Concentration: Sports Communication & Public Relations [email protected] | 757.273.4097 West Virginia University ‘11 [email protected] | 410.370.3920 PROFESSORS

Student-Athlete Development Graduate Assistant; Football Community Relations Intern, Game Day Operations Assistant West Virginia University, (Summer 2015 – Present) Rich Baseball, West Virginia Black Bears, (January 2015 – Current) • Assisted with day to day office activities •Develop sustaining community relations programs and partnerships with key community

PROFILES • Instructional Assistant for 8 At-Risk Student-Athletes members • Hired and Managed 14 student class checkers for the athletic department •Grow and advance the brand and culture of a new minor league baseball team • Oversaw evening Study-Hall and tutoring sessions •Collaborate with a team to create new events, promotions and program •Solicit sponsors and partners Source 4 Teacher •Train and supervise game day staff Phoebus High School, (Fall 2014 – Spring 2015) •Create a safe and inviting environment for fans PROFILES • Received 98% pass rate for my 10th grade Honors English class SOL Testing • Guides the learning process toward the achievement of curriculum goals and objectives as indi- Advising Graduate Assistant cated in the lesson plans for the lessons, units, or projects West Virginia University CPASS, (August 2014 – Present) • Create a classroom environment that is conducive to learning and appropriate to the •Assist with advising CPASS pre-majors

ALUMNI maturity and interest of the students •Help manage open houses, new student orientations, Dean’s List Reception and Commencement • Take attendance and report roster to main office •Prepare and organize materials for events and meetings •Collect and report on information for the Board of Governors Report Volunteer Assistant Coach Varsity Boys Basketball •Conduct interviews with at risk students Phoebus High School, (Fall 2014 – Spring 2015) • Guard Coach Development and Special Events Specialist • Organized and managed equipment Goodwill of Southwestern Pennsylvania, (February 2012 – August 2014) ALUMNI • Coached two All Conference Guards. •Planned and executed two large annual events and several smaller events/campaigns • Helped 5 Seniors get accepted into college •Solicited large sponsorships and donations to meet and exceed fundraising goals • Oversaw managerial team of six student managers •Prepared and revised multiple marketing collaterals, presentations, and budgets • Coordinated all game film and statistics •Supervised volunteers and interns working in the office and at events •Managed a database of donor information Men’s Basketball Head Manger Old Dominion University, (Spring 2012 – Spring 2014) Game Night Coordinator, (March 2013 – August 2014) & • Assisted with day to day office and practice activities Foundation Intern, (January 2011 – May 2011) • Organized and managed practice and game equipment • Oversaw a seven member student manager team •Supported the planning and implementation of a new children’s education program, the Explorer • Assisted with hosting recruits official and unofficial visits Series • Filmed practice and games •Updated social media pages and organization websites •Researched new and innovative programs and methods of fundraising Sport Information Intern •Assisted with the set-up, operation and completion of the Foundation’s game night Old Dominion University, (Fall 2012 – Spring 2014) responsibilities including, but not limited to (2) silent auction sites, collections, and 50/50 raffle • Assist with maintaining the media and hospitality room during home football games • Worked game clock and check-in table during soccer and field hockey games Honors and Activities: Northside Common Ministries Committee Member (2012 – 2014); Camp • Set up and break-down the Post game press conference for home football games STAR Committee Member (2014); Goodwill Giving Tuesday Employee Stewardship Award (2013); • Assisted and monitored student athletes at outside activities Member of Honors Society – Lambda Pi Eta (2010 – 2011); Resident Hall Advisory Board (2007 – 2008)

Skills: Student Affairs, Organizational Development, Donor Relations, Resource Planning, Microsoft Skills: Kantar Media Database, DonorPro, Adobe InDesign, Microsoft Office Applications, Certified Office programs, Facebook, Twitter, Instagram, YouTube, Adobe Premiere Pro and Hudl Pre-School Teacher, and CPR/First Aid Certified

2015-16 WVU 11 THE STARTING LINEUP 2015-16 WVU 12 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT KASEY GENGLER TIMOTHY GWINN PROFESSORS HOMETOWN: JAMESTOWN, ND HOMETOWN: ALDERSON, WV B.S. in Sport marketing & Administration B.S. in Sport Management Northern State University ‘15 Summa Cum Laude West Virginia University ‘14 Minor in Business Administration; Coaching [email protected] | 304.661.4322 [email protected] | 701.269.2197 PROFESSORS

Front Office Assistant Graduate Assistant WWVU-FM West Virginia Black Bears, (August 2015-Present) College Radio at West Virginia University, (2015 – Present) • Manage daily operations of ticket sales operating the tickets.com system • Secure sponsorships with local businesses in Morgantown PROFILES • Created and executed post season ticket packages and sales • Increase awareness by forming partnerships with student organizations and the local community • Generate a season ticket renewal process, as well as develop potential new season ticket holders • Foster the growth of the station by working with current staff members on their on-air and sponsors responsibilities Ticket Office Intern Premium Seating Staff The Greenbrier Classic, The Greenbrier Resort, White Sulphur Springs, (Summer 2013 & Sum- West Virginia University, (August 2015-Present) PROFILES mer 2014) • Oversee operations of the Touchdown Terrace Club Level for WVU football games • Audited shipments of online ticket orders • Serve as customer service representative on behalf of the Mountaineer Athletic Club • Maintained records of previous shipments with physical filing as well as Microsoft Excel software • Network and assist donors and fans to meet their game time needs • Facilitated the preparation of tickets to be sold after delivery from the print shop

ALUMNI • Provided customer service to those with ticket inquiries face-to-face and via telephone Sport Marketing / Compliance Staff • Was responsible for the distribution of passes to youth and members of the military at a will-call Northern State University, (September 2011 – May 2015) location in White Sulphur Springs during the week of the tournament • Administered game-day activities and promotions for 13 Division II athletic programs • Served as liaison assisting as the host for visiting teams and officials Sports Analyst WWVU-FM • Supervised and Coordinated student interns and volunteers on game day West Virginia University College Radio Network, (January 2012 – May 2014) • Once a week, provided an hourly sports update on air that covered all major headlines in national • Established a midnight madness basketball event ALUMNI and local sports Marketing and Sales Intern • Served as fan reporter and contributing analyst for U92’s WVU football pregame show, The Minnesota Vikings, (July 2014-August 2014) Touchdown City Tailgate • Appeared on the weekly talk show, The Sports Page, to discuss current events in a wide range of • Constructed and designed the advertising and fan experience at Training Camp for an estimated topics, including MLB, NFL, NHL, and college athletics 60,000 fans • Provided live coverage, including play-by-play and color commentary, for WVU Women’s • Supervised VIP and hospitality events, autograph zone activities, NFL Play 60 events, public Basketball, WVU Men’s Hockey, and WVU Baseball relations and surveys, and Mini Vikings Kids Club sales • Represented and marketed the Vikings brand throughout Training Camp Intern Princeton Rays Professional Baseball, (May 2012 – August 2012) Honors and Activities : Northern State University Honors Program (2011-2015); Northern State • Assisted General Manager in coming up with daily game promotions University Baseball (2011-2015); Team Captain (2015); Northern State University Student Athlete • Sold ticket packages to local businesses Advisory Committee (2011-2015); NSIC Myles Brand Award Winner (2015); Mountaineer Maniacs • Provided content for Princeton’s official Minor League Baseball website, including news features, (2015- present); WVU Graduate Sport Management Club Vice President (2015-present); Member of press releases, and videos Stadium Managers Association; Member of Collegiate Events and Facility Management • Stuffed and prepared programs to be sold prior to each game Association; Member of National Association of Athletic Compliance • Accompanied players to local appearances • Operated audio system and message board during games • Served as PA announcer during games Skills: Microsoft Office Applications, Preszi, Certified in First Aid and CPR, IMG Insights Database, • Conducted day-to-day operations such as field maintenance, locker room maintenance, and concourse upkeep Social Media Honors and Activities: Promise Scholar (2010 – 2014), Mountaineer Scholar (2010 – 2014), Dean’s List (Fall 2013, Spring 2014), American Red Cross Volunteer, Student Broadcaster (U92 Sports), WVSSAC Sportsmanship Award (2010)

Skills: Proficient in Microsoft Office, Critical Thinking, Time Management, Multitasking, Oral Presentation, Verbal and Written Communication

2015-16 WVU13 THE STARTING LINEUP 2015-16 WVU 14 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT ASHLEY HARTERT DJ JAMIEL PROFESSORS HOMETOWN: MARVIN, NC HOMETOWN: WARWICK, RI B.A. in Communication Studies B.S. in Sport Management Concentration: Public Relations & Broadcasting West Virginia University ‘14, Magna Cum Laude Campbell University ‘15 [email protected] | 401.644.6232 Minor: Sport Management [email protected] | 704.641.8968 PROFESSORS Student-Athlete Developments Graduate Assistant; Football Digital Media Graduate Assistant West Virginia University, (Summer 2015 – Present) West Virginia University, (August 2014 – Present) • Instructional Assistant for 12 or more At-Risk Student-Athletes • Creator of digital media content including video features, highlight packages and social media

PROFILES • Manage the Student-Athletes daily schedule content across varying platforms • Create the Student-Athlete class schedule for the following semester through Degree Works • Design and create motion graphic packages from scratch • Confirm that the Student-Athlete is on track to graduate through degree audits • Handle the weekly filming, shooting and editing of all varsity sport press conferences • Oversee evening study-hall and tutoring sessions • Created an athletic department wide Vine account that now ranks top 25 in the nation among D.I universities and assists with general website layout and development Athletics Marketing Assistant Campbell University, (Summer 2014-Spring 2015) Executive Producer PROFILES • Assisted with creation, development and distribution of athletics team posters. Summer Heat, the Movie, (September 2013 – Present) o Example: Women’s Volleyball 2015 “Can You Dig It?” • Produce, film, edit, budget, and fully fundraised the independent documentary about the Cape • Contacted local community members, including the media, churches and other businesses. Cod Baseball League from its inception

ALUMNI • Coordinated and served as host for in-game promotional activities • Utilize social media sites, such as Twitter and Indiegogo, to raise over $30,000 for the films • Emailing and mailing letters to Camel Kids Club updating them on games, opportunities, events, production Newsletters, and renewing their membership • Create a contractual partnership with former Major League Baseball players as investors to fund • In charge of the music and helped in creating the script for home games that include men’s and the film beyond its original fundraising women’s basketball, softball, and baseball • Coordinate and schedule interview sessions with major league teams, scouts, and journalists • Negotiate with league officials over access and exclusivity rights

Academic Services Assistant ALUMNI Campbell University, (Summer 2014) Student Assistant • Organized and created a new filing system for multiple athletic teams. WVU Sports Communication Department, (August 2013 –May 2014) • Tutored and prepared many student-athletes who were in both summer secessions for tests and • Featured storywriter for wvusports.com and other official university publications daily prep work • Helped manage social media presence for football, men’s and women’s soccer, and baseball • Produced and planned upcoming events for the Student-Athlete Advisory Committee and • Created and published official press releases and game recaps applying and promoting APPLE into these events. APPLE encourages student-athletes wellness and • Assisted with all game day media operations for football, men’s and women’s soccer, men’s also focuses on substance abuse prevention basketball, and baseball

Campus Correspondent Honors and activities: Campbell University Women’s Soccer Team (2011-2015), Campbell University Big 12 Conference, (August 2013 – May 2014) Women’s Soccer Team Captain (2014-2015), Campbell University Deans List (2015), Winner of the • Featured storywriter for the conferences official website, big12sports.com 2015 CSRI Case Study Competition (Campbell Academic Team), Campbell University Athletics • Stories were placed upon the sites front page and were disseminated to the public though Academic Achievement Award (2015), 2014 – 2015 Campbell University Library Symposium Facebook and Twitter Candidate, Big South Conference Presidential Honor Roll (2013, 2014), Campbell University Student- • Worked with sports information directors sports in selecting which athletes to promote Athlete Advisory Committee Member (2014 – 2015), NCAA Women’s College Cup Volunteer (2013) • Coordinated with conference representatives on topics and promotion

Skills: Microsoft Word, Power Point, Excel, Adobe Software, Photoshop, Emailing, iTunes, Sound Honors and Activities: Presidents List (2013-2014); Outstanding Undergraduate Sports Director, Memos and Letters, Twitter, Instagram, Facebook, Prezi, Photoshop, Promotional/Event Management Student (2014); WVU Lacrosse Club Team Member (2011 – 2014); Team President Planning, Marketing, Fundraising, Customer Service, Sales, and iMovie and Captain (2014); Rhode Island Secretary of State Leadership Award (2010); LCpl Eric Valdepenas Unsung Hero Award (2010)

Skills: Video Production Equipment Expertise, Building a Production from the Ground Up, Budgeting a Feature Film, Ability to Produce a Variety of Content Ranging from Documentaries, Features, Highlight Packages, Promotions and Press Conferences, Video Editing and Graphic Creation, Final Cut Pro, Premiere Pro and After Effects, Understanding demographics, Creating Content to Engage using Social Media, and How to Represent a Large Organization through Social Media

2015-16 WVU15 THE STARTING LINEUP 2015-16 WVU16 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT ERIC KISSEL SHANE KOCICK PROFESSORS HOMETOWN: COLUMBIANA, OH HOMETOWN: ROCHESTER, NY B.S. in Sport Management B.S. in Marketing Slippery Rock University ‘13 West Virginia University ‘14, Cum Laude Minor: Business Administration [email protected] | 585.709.4155 [email protected] | 330.831.2233 PROFESSORS Athletic Facilities and Operations Assistant Logistics Team Member West Virginia University, (July 2014 to Present) Target Corporation, (2014-2015) • On-site event manager for men’s soccer, swimming & diving, track & field, and wrestling • Customer Service

PROFILES • Assist in event management for football, men’s and women’s basketball, women’s soccer, • Unloading trucks volleyball, gymnastics, baseball, rifle and NCAA and Big 12 Conference events and tournaments • Ensure merchandise is fully stocked • Assist in daily operations of all athletic facilities at WVU including key management, graphic • Ensured good customer experience updates, and facility projects • Responsible for renting, delivering, recharging, and maintaining more than 175 game-day radios Volunteer Assistant and accompanying equipment for Athletic Department staff for all sports listed above Rochester Americans, (2009-11)

• Coordinated travel and lodging for all judges for the 2015 NCAA Women’s Gymnastics Regionals PROFILES in Morgantown • Interfaced with fans during games • Developed and oversaw volunteers for soccer matches and assisted with recycling program • Distributed Rochester Knighthawk (NLL) season tickets to fans • Assisted with various in-game activities and promotions Stadium Operations Assistant Director

ALUMNI Hickory Crawdads, (Feb 2013 to Sept 2013) Bayview YMCA Sports Camp Counselor • General upkeep and maintenance of L. P. Frans Stadium • Supervised and taught youths (ages 8-12) various sports and how to properly play them • Planned, directed, and coordinated the preparation and tear down of facility equipment for all • Created various team building exercises games and other events • Planned competitive events with other camps in the Rochester area • Oversaw scheduling and execution of professional janitorial services • Taught values commonly related to sports (sportsmanship, camaraderie) • Performed routine operations such as marketing, sales and customer service • Created and managed a set schedule and planned for contingencies • Ensured the safety and well being of all participants ALUMNI Facility and Event Management Staff Slippery Rock University Athletic Department, (Aug 2011 to Feb 2013) • Planned, directed, and coordinated the preparation and tear down of facility equipment for all sports and other related events taking place at our facilities Honors and Activities: Direct admit into College of Business & Economics (2010), 21st Century • Operated scoreboard, music, public address announcer, and concessions during all events • Served as the liaison between the athletic department and the personnel of the visiting schools Business Scholars, Dean’s List Recipient • Assisted with disbursement and collection of equipment to sports teams and physical education classes Skills: Microsoft Word, Excel, Customer Service, Event Coordination, Promotions

Honors and Activities: Slippery Rock University’s First-Year Leader Scholar Program Graduate (2010); Slippery Rock University Sport Management Alliance (2009 – 2013); Concerts, Events, and Speakers Committee Member for Slippery Rock’s University Program Board (2010 – 2012); Assistant Tournament Director for Western Pennsylvania Senior Olympics – Basketball (2011 & 2012); Co-Chair for Rocktober Open (2011); Classic (2011); Special Olympics (2011 – 2012); Slippery Rock University’s Dean’s List (Fall 2012 & Spring 2013); Member of Stadium Managers Association (2012 – Present); Member of Collegiate Event and Facility Management Association (2014 – Present); Member of Collegiate Athletic Operations Services (June 2015 – Present); Collegiate Athletic Operations Services Intern (June 2015 – Present); West Virginia University Graduate Sport Management Club (2014 – Present); President (2015 – Present); Kevin and Karen Elko Scholarship (2015 – 2016)

Skills: Incident Management System (IMS), IAVM Trained Crowd Manager, Event Management, Facility Management, Facility Scheduling, Prezi, Microsoft Office applications and Social Media

2015-16 WVU 17 THE STARTING LINEUP 2015-16 WVU 18 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT ALYSSA LEONARD PEDRO MACHADO PROFESSORS HOMETOWN: AMHERST, MA HOMETOWN: CLEVELAND, OH B.S. in Sport Administration B.S. in Sport Management Castleton University ‘14 Magna Cum Laude Bowling Green State University ‘07 Minor: Spanish; Business Minor: Marketing [email protected] | 413.330.1624 [email protected] | 216.355.5096 PROFESSORS

Intramurals Graduate Assistant Athletic Facilities and Operations Graduate Assistant West Virginia University, (Fall 2014-Present) West Virginia University, (2015-present)

PROFILES • Oversee and manage all intramural sports including scheduling, team management, financial • Assists in the daily facilities operations and event management for WVU athletics management, and conflict resolution • Serve as or assist the event manager for select WVU athletic events • Hire, manage, train, schedule, supervise and evaluate 40 intramural staff members including site • Assists with facility setup and breakdown for assigned athletic events supervisors and officials • Manage all social media and marketing aspects for intramural sports Director, Operations • Update and operate www.imleagues.com for WVU Recreational Sports Anschutz Entertainment Group, (2014-2015) • Established the Operations Department at a six-level 55,000 capacity multipurpose stadium with PROFILES Women’s Basketball Marketing Intern a 1,500 capacity convention center and a 12,000 capacity amphitheater West Virginia University, (Fall 2014-Present) • Hired, trained and supervised the Managers of Operations; Security; Maintenance; Events; • Match game script with game grid to ensure consistent timing and coordination between video and audio Production; Head Groundskeeper and their respective staffs

ALUMNI • Prepare and operate in game promotions to enrich the fan experience • Conducted the Request for Proposal (RFP) process while negotiating contracts and awarding • Promote all Mountaineer Athletics during pregame and postgame business for all operations subcontractors including Security, Facility Maintenance, Fire Response, • Served as intern at WNIT Championship game assisting PA announcer, operating music, on court Housekeeping, Waste Management, Field Maintenance and Medical Services promotions and fan engagement • Created, analyzed and controlled the Operating budget in excess of $20M dollars

Facility Supervisor Scout

West Virginia University, (Fall 2015-Present) Boston Red Sox, (2014-present) ALUMNI • Supervise Student Recreation Center student workers during shift to ensure procedures are • Generated and submitted scouting reports on prospects of the area being followed and students are working efficiently • Assisted athletes on their transition to the Red Sox organization, its academy and farm system • Conduct nightly closing procedures including submitting pertinent financial reports and locking • Analyzed and videotaped players in order to keep the database as current as possible up the building Stadium Manager Premium Seating Game Day Operations Mountaineer Athletic Club Federation Internationale de Football Association, (2013) West Virginia University, (Fall 2014-Present) • Managed all operational efforts and the integration of the 23 coordinators in my team and their • Represent the Mountaineer Athletic Club and assist in collegiate game day suite operation duties respective departments as follows: Police, Security, Fire, Marketing, Medical, Parking, Spectator • Administer admission to the premium seats through ticket checks operating ticket scanners Services, Transportation, Logistics, IT, Volunteers, Ticketing, Access Control, Catering, Hospitality, • Serve as a representative of WVU Athletics by providing customer service and a positive game Maintenance, Waste Management, Protocol, Broadcasting, Media Relations, Accreditation and day experience for suite holders Competitions • Determined staffing levels, built dot plans and deployed all game day staff (4000+) National Ultimate Training Camp Camp Coordinator • Directed the efforts of the Overlay Structures Integrator to ensure compliance with the proposed Town of Amherst Leisure Services, (April 2011-Present) project • Coordinate and manage staff of 30 counselors and 275+ campers ensuring travel, room, board and day-to-day operations run effectively; serve as liaison to Amherst College summer staff, Coordinator of Operations athletic department and parents. Cleveland Indians, (2009-2012) • Responsible for program planning and supervision required to meet financial and philosophical • Oversaw all premium areas of Progressive Field not limited to all 120 suites and 2,500 club seats objectives that exceed $ 250,000 in revenue each year. • Managed payroll for all game day staff including unionized employees • Manage registration process including medical (PE and IM), weekly health inspections, check in/ • Generated financial reports such as forecasting, cash flow, cost per fan analysis and key out. Maintain inventory of equipment and supplies. performance indicators to aid the decision making process by Senior Management • Promote and publicize programs and activities utilizing social media outlets. Skills: CPR and First Aid certified, TEAM Coalition certified trainer, Fluent in English, Portuguese Skills: Kantar Media Database, www.imleagues.com, Microsoft Office Applications, RecTrac, Prezi, and Spanish, MS Office suite; E-Time; Ultimate Software; Ticketmaster; Archtics; Aware Manager; Spanish Speaking, Fusion Facility Management/Incident Reporting; AutoCAD

2015-16 WVU 19 THE STARTING LINEUP 2015-16 WVU20 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT ERIN MCCLAFFERTY JULIO NAKASATO PROFESSORS HOMETOWN: KENT, OH HOMETOWN: LIMA, PERU B.A. in Business Communication and Business Legal Studies B.S. in Communications Arizona State University ‘14, Magna Cum Laude University of Lima ‘07 Concentration: Advertising & Marketing [email protected] | 330.554.2986 [email protected] | 305.902.8928 PROFESSORS

Athletics Marketing Graduate Assistant Merchandising Intern West Virginia University, (July 2014 – Present) West Virginia Black Bears, (October 2015 – Present) • Coordinate the script, timing elements, and visual and audio elements for Mountaineer football, •Team store inventory

PROFILES men’s basketball, men’s soccer, volleyball, and baseball •Organizing and shipping online orders • Organize hospitality fulfillment in premium seating areas for donors and sponsors •Process internet orders and maintain online store • Coordinate sponsorship and ticket sales efforts with third party rights’ holders •Assist in preparation of point of sale as needed • Develop and implement the Mountaineer baseball and wrestling marketing plans •Help execute retail promotions • Hire, manage, and supervise thirty interns in the WVU Athletics Marketing Internship Program Premium Seating Operations PROFILES Entertainment Marketing Intern West Virginia University, (September 2015 – present) PSSI Stadium, , (May 2015 – August 2015) •Represent WVU in a positive and friendly manner while providing customer service in various • Work with sponsorship tour managers to activate sponsorship needs premium seating locations in Milan Puskar Stadium. • Oversee the operation of on-site radio productions and sponsorship fulfillment •Give WVU suite holders the best fan experience possible through guidance, direction or assis-

ALUMNI • Manage on-site media members tance of any kind throughout the game. • Coordinate talent meet and greets • Organize hospitality areas for talent and sponsors Head of Sports Marketing Adidas Peru, (March 2011- July 2015) Marketing and Game Experience Intern •Managed Adidas relationships with professional and grassroots athletes while providing superior Sun Devil Athletics, (December 2012 – May 2014) customer service. • Oversaw all marketing, revenue generation, and game experience for Sun Devil wrestling •Supported the execution of sports initiatives by placing product buys and forecasting distribution ALUMNI • Court director of promotions and entertainment for all Sun Devil women’s basketball games of product based on internal event calendar. • On-field promotions and game operations assistant for Sun Devil football, men’s basketball, and •Designed and executed the leverage plan of the Sports Marketing Assets and Symbols, maximiz- olympic sporting events ing their presence on the different media linked to Adidas. • Coordinated post-season banquet for Sun Devil football •Leveraged internal reporting to ensure accurate and timely execution of activations • Sound technician for “Devil Walk” Football pep rallies •Coordinated administrative program operations such as order tracking and budgeting (also pro athletes and events contracts, invoices) Event Coordinator and Camp Instructor •Local Asset Budget Management. Universal Cheerleaders Association, (May 2010 – May 2013) •Supervised all local sport event related topics in close relationship with local marketing team. • Created and executed camp schedules as head instructor of 1-4 day camps •Coordinated with Brand Marketing on programs related to advertising and collateral materials. • Floor director at UCA cheerleading competitions •Assisted with the execution of athlete appearances and retail & wholesale promotions. • Implemented UCA curriculum and sponsorship requirements at all camp and competition events • Recruited clients for Northeastern Ohio region Marketing Analyst Panasonic Peru, (July 2009 - December 2010) Honors and Activities: Sun Devil Spirit Squad and Dance Team (May 2011 – May 2013), Team •Started as key account executive in the sales team (in charge of Panasonic distributors nation- Captain (2012), Most Valuable Rookie (2011); Team USA Dance (2013), Gold Medalist at the ICU wide) World Championships; Kappa Kappa Gamma (Sept. 2010 – May 2014), Pledge Class Vice President, •Prepared and executed successful sales plans that exceeded monthly and annual revenue budgets. Nominating Committee, Standards Committee; NCAA Emerging Leaders Seminar Participant 2015 •Provided outstanding service to loyal existing clients including promotional opportunities •Generated new business for the brand (ac in tropical weather areas) Skills: Marketing/Revenue Generation, Promotional Planning, Sponsorship Fulfillment, Game •Responsible for the brand’s inventory of all promotional equipment nationwide. Experience, Customer Service, Media/Advertising, Photoshop, TeamWork Online Project Manage- •Worked with Marketing Manager to create excitement with promotionally driven sales ment, Click Effects Pro Audio, Sound Director, Paciolan and Microsoft Office applications opportunities

Skills: Microsoft Office applications, social media, sports marketing, event planning, corporate partnerships

2015-16 WVU 21 THE STARTING LINEUP 2015-16 WVU 22 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2014-15 WVU SPORT MANAGEMENT NICHOLAS OLSSON ABBY ROBERTS PROFESSORS HOMETOWN: STANWOOD, WA HOMETOWN: YORKTOWN, VA B.A. in Marketing B.S. in Journalism; Public Relations Eastern Washington University ‘13 West Virginia University ‘15, Cum Laude [email protected] | 425.308.6143 Minor: Communications [email protected] | 757.848.3445 PROFESSORS

Senior Account Executive- IMG Learfield Ticket Solutions Graduate Assistant Alumni Association West Virginia University, (July 2015-Present) West Virginia University, (August 2015 – Present) • Help with hiring and training of new employees • Assist in oversight and management of the Loyalty Permanent Endowment Fund that has over

PROFILES • Assist in day to day operations of running property $14 million in assets and provides 400 students with scholarships annually • $400,000 in new ticket revenue to WVU in 2015 • Actively identify and cultivate potential constituents to support the LPEF • Recognize and pursue sponsorship opportunities for WVU Alumni Association events Interim General Manager- IMG Learfield Ticket Solutions • Assist with the planning and execution of all annual alumni events such as the Marmaduke Dent West Virginia University, (April 2015-July 2015) Society • Run day to day operations for the outbound ticket sales program at West Virginia University PROFILES • Manage relationship with WVU athletic department Development Intern • Create innovative strategies for future ticket sales West Virginia University, (August 2013 - May 2014) • Manage staff of five • Write feature stories focusing alumni and scholarship students published in the WVU Alumni • Oversee million dollar property sales newsletters and WVU Parents Club Magazines

ALUMNI • Responsible for writing WVU Alumni Association event press releases Account Executive- IMG Learfield Ticket Solutions • Have solicited over $50,000 to donors WVU Alumni benches, bricks and columns to be placed at West Virginia University, (July 2014-April 2015) the Erickson Alumni Center • Make 80 calls per day • Sell single game, group, partial plan, and season tickets for football and basketball External Relations Intern • Create innovative sales strategies in order to generate new leads and expand current database Old Dominion University, (May 2014 – August 2014) through upsells and referrals • Assisted with designing and writing the 2014 ODU Football Media Guide ALUMNI • Research and identify future group sales opportunities including long-term partnerships with • Write feature stories on student athletes for website non-profit organizations, youth leagues and schools • Gathered personal info from the athletic staff to update and write their biographies shown on website Account Executive- IMG Learfield Ticket Solutions • Attended football camps to assist with local media Utah State University, November 2013-June 2014 • Helped with episodes of Monarch Media, live video footage shown to public • Make 80 calls per day. • Sell single game, group, partial plan, and season tickets for football and basketball Honors and Activities: Special Events Director for Mountaineer Maniacs (2015-Present); • Create innovative sales strategies in order to generate new leads and expand current database Co-Fundraising Chair for Public Relations Student Society of America (2014); WVU President’s through upsells and referrals List: Spring 2014; WVU Dean’s List: Fall 2013, Fall 2014, Spring 2015; WVU Reed College of Media • Research and identify future group sales opportunities including long-term partnerships with Outstanding Academic Senior Award Spring 2015; Graduate Sport Management Club-Treasurer; non-profit organizations, youth leagues and schools Mountain Honorary; Mountaineer Maniacs; WVU Public Relations Student Society of America

Marketing and Game Operations Intern Skills: Microsoft Office: Word, Excel, Outlook and PowerPoint; Social Media: Facebook, Twitter, Spokane Shock, (2011-2013) Instagram, Tumblr, Pinterest and Vine; Adobe Illustrator and Photoshop • Help run in stands promotions • Run and promote all camps run by the Spokane Shock • Prepare marketing collateral and other promotional materials • Help sell tickets for the Spokane Shock • Maintain ticket database.

Honors and Activities: Four year Division 1 Athlete (Track & Field), 7 time All Big Sky Academic Selection, 2014 IMG Learfield Rookie Property of the Year.

Skills: Paciolan, CRM, Final Cut Express/Pro, Microsoft Office, InDesign, Adobe Photoshop, Social Media, Sales, Marketing/Promotion

2015-16 WVU 23 THE STARTING LINEUP 2014-15 WVU 24 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2014-15 WVU SPORT MANAGEMENT AMY SALVATORE LAURA STEFANOW PROFESSORS HOMETOWN: SEVEN HILLS, OH HOMETOWN: WHEELING, WV B.S. in Sport Management B.S. in Sport Management Shawnee State University ‘13 Cum Laude West Virginia University ‘15, Cum Laude Minor: Business Administration; Communication Studies [email protected] | 216.509.0494 [email protected] | 304.830.2717 PROFESSORS Athletic Communications Graduate Assistant Education Graduate Assistant with WELLWVU West Virginia University, (July 2014 - Present) West Virginia University, (August 2015 – Present) • Serve as the primary contact for the WVU women’s tennis and rowing teams •Schedule all 400 student based educational program requests that that come through the • Serve as the secondary contact for the WVU rifle and baseball teams WELLWVU office PROFILES • Assist in game management operations with football, basketball, soccer and volleyball •Assist with the planning and execution of all WELLWVU special events that occur throughout the • Coordinate with the media on a daily basis year • Provide content and design various team media guides •Create signage and flyers for event promotions • Promote teams on various social media platforms •Oversee and manage 40 interns who are a part of the Student Wellness Ambassador Team • Design graphics to promote events and student-athletes

Operations Intern PROFILES Sports Information Director Assistant West Virginia University Men’s Club Hockey Team, (August 2014 – December 2014) Shawnee State University, (August 2011 – December 2013) •Fulfilled all game day operational needs • Assisted in game management operations for all varsity sports •Assisted the Director of Operations to execute on-ice promotions and appearances • Produced highlight videos for soccer, volleyball and basketball programs •Marketed and promoted the team to the WVU students through campus and community events ALUMNI • Contributed to writing game recaps and miscellaneous press releases • Maintained Shawnee State Athletics’ website using SID Help Operations and Marketing Intern • Compiled statistical research on previous seasons for all varsity sports Philadelphia Freedoms of Mylan World Team Tennis, (May – August 2014) •Main contact for the Freedoms with local organizations and selected sponsors Marketing Assistant •Coordinated and executed pre-match parties for various groups

Lake Erie Crushers, (May 2013 – August 2013) •Assisted with the generation of the Freedom’s social media and e-mail blasts content calendar ALUMNI • Led all interns in group sales for the 2013 season •Created graphics for varying promotional platforms • Assisted in game day operations •Marketed the team around the city of Philadelphia during our Pop-up Tennis events • Organized group sales and marketed the Crushers to outside companies •Created an entertaining game day atmosphere for fans • Planned and organized promotional nights along with giveaways • Assisted in managing and marketing Kids Club day events Sport Marketing Intern Scholastic Sport Marketing Sports Information Director Assistant •Coordinated promotional activities at high school sporting events for our clients. Case Western Reserve University, (May 2012-August 2012) •Assisted clients in recruiting at these events while acting as the liaison between the organization • Performed design updates on the 2012 Football Media Guide and Athletic Directors • Organized biographical/media outlet information for incoming student-athletes •Photograph clients, banners and student athletics engaging in activities to later use as • Maintained Case Western Athletics’ website using Presto Sports promotional materials for sponsorships. • Compiled statistical research on previous season for all varsity sports Honors & Activities: Dean’s List (2011-2014), WV Promise Scholarship Recipient (2011-2014), Honors and Activities: Dean’s List (2011 -2013); Shawnee State University Outstanding 2014 WVU Undergrad Sport Management Club (2011-2013), HSTA Student Mentor (2014), Certified Graduate in Sport Management; Communications Coordinator for Shawnee SportsNet, an internet LeadWELL Mentor, WVU Graduate Sport Management Club (2015-2016) broadcast for Shawnee State baseball games (2012-13); Sports Reporter for Shawnee State Univer- sity’s newspaper, The Chronicle (2011-2012); Editor for Shawnee State University’s newspaper, The Skills: Microsoft Office Applications, Adobe Photoshop, Customer Service Chronicle (2012-2013)

Skills: InDesign, Photoshop, Ticket Return, StatCrew, Social Media

2015-16 WVU 25 THE STARTING LINEUP 2014-15 WVU 26 THE STARTING LINEUP 2014-15 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT SAMANTHA STREJECK CARRIE TRUAX PROFESSORS HOMETOWN: ANNAPOLIS, MD HOMETOWN: MADISON, IN B.S. in Strategic Communications Concentration: Public Relations B.A. in Communication Studies West Virginia University ‘15 Clemson University ‘14 Minor: Leadership Studies Minor: Writing [email protected] | 443.763.0648 [email protected] | 812.599.5264 PROFESSORS Athletic Communications Graduate Assistant Assistant Director of Engagement, Rams Club West Virginia University, (August 2015 – Present) University of North Carolina, (September 2015-Present) • Serves as the WVU cross country, track and field and swimming and diving teams primary contact Mountaineer Athletic Club (MAC), Graduate Assistant PROFILES • Responsible for promoting and publicizing each sport through various social media West Virginia University, (July 2014-August 2015) platforms • Assist with the planning and execution of all benefit related special events, hospitality and • Writes previews and recaps for assigned sports stewardship programs • Works closely with the Big 12 Conference, as far as student-athlete nominations and • Administer scholarship endowment thank you letters for over 500 student athletes releases • Coordinate 15 sport-specific giving programs, track membership, and provide monthly updates to

• Coordinates with the media on a regular basis Head Coaches PROFILES • Travel with team, when needed, promoting the team through the social media accounts • Manage all social media content of the Mountaineer Athletic Club • Editor of assigned sports media guides • Support Director of Premium Seating on all gameday operations for Milan Puskar Stadium suites • Designs graphics to promote upcoming events and student-athletes

ALUMNI • Assists with game-day operations for football and basketball home games Clemson Athletic Communications Student Assistant Clemson University, (May 2012- June 2014) Athletic Communications Intern • Updated social media content during sporting events West Virginia University, (August 2014- 15) • Coordinated player interviews with local and national media • Assisted with Mountaineer football and men’s basketball game-day operations, as well as • Assisted media with team information on gamedays of all sports soccer, gymnastics, baseball and volleyball • Wrote personal feature articles on coaches and players for university’s publications • Wrote feature stories on student-athletes or facilities ALUMNI • Created various graphics to help promote events and student-athletes Public Relations Department Gameday Intern • Researched statistical data for WVU gymnastics Atlanta Falcons, (August 2013- December 2013) • Organized media availability for post game press conferences • Distributed stats and tournament information to media Teachers Assistant • Transcribed team documents for league publications West Virginia University, (January 2014-May 2014) • Assistant for WVUs Intro to Public Relations class Public Relations Department Intern • Assisted the professor with various tasks within the classroom Washington Redskins, (May 2013- July 2013) • Created seating charts on an excel spreadsheet to manage attendance and grades • Assisted and organized media credentials during Organized Team Activities (OTA) and Minicamp effectively • Coordinated and facilitated player interviews • Was available to students who had questions or concerns, regarding the course • Created a social media training guide for Redskins’ athletes • Developed strategic plan for department’s social media initiative Vineyard Staff • Briefed head coach prior to daily podium sessions Loudoun Valley Vineyard, (May 2014-August 2014) • Helped market and advertise the vineyard through social media Honors & Activities: Publication: Sanderson, J., Truax, M., “I hate you man!”: Exploring Maladaptive • Created an Instagram account for the business Parasocial Interaction Expressions to College Athletes via Twitter. Journal of Issue in Intercollegiate • Held daily taste testing sessions Athletics. 2014. 7, 333-351; NCAA Emerging Leaders Seminar Participant 2015 • Provided great customer service skills to the customers Skills: Adobe Photoshop, Indesign, all social media platforms Honors and Activities: Dean’s List (Fall 2014); Sport Management Club Secretary (2015-current); Alpha Phi Sorority- Beta Iota Chapter (Fall 2011-15)

Skills: Statcrew, Proficient in Microsoft Office Applications, all social media platforms, Adobe programs: InDesign, Photoshop, Illustrator, Premiere Pro; iMovie and Windows Movie Maker

2014-15 WVU 27 THE STARTING LINEUP 2015-16 WVU28 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT ZACHERY VAJI TRAVIS WHITE HOMETOWN: LEWISBURG, PA HOMETOWN: MOUNT PLEASANT, PA B.S. in Sport Management B.S. in Sport Management West Virginia University ‘15 Seton Hill University ‘15 [email protected] | 570.490.0675 Minor: Finance [email protected] | 724.858.5821

Ticket Office Intern Athletic Operations Assistant West Virginia Black Bears, (September 2015 – Present) Fairmont State University, (August 2015 to Present) • Assist in the sales of individual game tickets • Assist in major event planning processes for athletic events, including football, men’s and • Complete season ticket renewals for 2016 season as well as the sale of new season tickets women’s basketball, women’s volleyball, and women’s soccer • Manage and supervise all athletic department student workers, including scheduling and Visiting Team Host event supervision needs West Virginia University, (October 2014 – Present) • Provide assistance to athletic coaches to ensure that their facility and event needs are met • Visiting team host for all 2015 men’s and women’s soccer spring games • Plan individual game scripts with sports information director to ensure sponsorship • Assist in event management and operations for men’s soccer, women’s soccer, and women’s requirements are met volleyball Sales and Services Intern Intern , (September 2014 to May 2015) Pittsburgh Riverhounds Professional Soccer Team, (March 2014 – August 2014) • Assist in designing and operating the Bucaroos Kid’s Club, both during game-days by operat- • Event Manager for PDL games ing the sign in and information booth, along with during regular office hours by packaging and • Work alongside the General Manager of Professional team performing daily tasks shipping memberships, compiling member databases, and utilizing the ProVenue ticketing • Assist Director of Youth Academy in daily tasks system to process membership orders • Verify professional player paperwork and files • Handling day-to-day ticket and customer service needs for clients and front office staff • Game operations for professional team games • Assist with the production and function of external showcases, such as “Piratefest” and the • Intern for Guinness International Champions Cup Game at Heinz Field Lady Bucs Club • Liaison between Fox Sports and official score keeper • Assisted in the fulfillment of all autographed merchandise and its delivery for Ticket Services department Honors and Activities: Phi Sigma Theta National Honors Society, West Virginia University President’s List (Spring 2015), Brazil study abroad, Susquehanna University Men’s Soccer Team Member (2011- Youth and Amateur Hockey Development Intern 2012), WVU Sport Undergraduate Sport Management Club, WVU Diversity Soccer Cup 2015 Pittsburgh Penguins, (April 2013 to September 2014) Tournament Organizer, 2014 Guinness International Champions Cup Intern (Heinz Field) • Primarily focused on grassroots fan development efforts through youth hockey initiatives • Compiled weekly or bi-weekly articles covering the PIHL, PAHL, and local amateur hockey Skills: Microsoft Office, Social Media, Prezi programs • Provided event support for Penguins youth and amateur hockey programs, including Little Penguins Learn to Play, YMCA Junior Penguins, and Fantasy Camp, along with instructional camps and clinics throughout the year

Sales and Marketing Intern Johnstown Tomahawks Junior A Hockey Club, (June 2012 to April 2013) • Contacted potential clients via cold calling and leads to inquire interest of purchasing full/half season, group and new business ticket packages • Organized, managed, and created various game needs and promotions, including Chuck-A- Puck fundraiser, Audience Shootout Contest, and American Eagle T-Shirt Toss • Assisted with various media relation aspects, including editing game-stories, organizing a fan newsletter via email, and running both the organization’s Facebook and Twitter social media accounts

Skills: Sales and Marketing Coordination, CRM & ProVenue Ticket Sales Database, Customer Service, Event planning/management; Fundraising, Business Development

2015-16 WVU 29THE STARTING LINEUP 2015-16 WVU 30THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT

PROFESSORS ALUMNI SHANE LYONS Director of Athletics West Virginia University WVU Sport Management Class of ‘88 SPOTLIGHT HOMETOWN: PARKERSBURG, WV PROFESSORS PROFILES Tell us about yourself (undergrad, previous jobs, current position and a little bit about what you do, and personal info if you would like to give any)

I grew up in Parkersburg, West Virginia and earned my undergraduate and graduate degree from West Virginia University. Early on at WVU I tried finding my career path always knowing that I PROFILES wanted to work in “sports” but not which specific avenue. The summer after completing my Bachelor’s degree I worked an internship in recreation at Kiawah Island but quickly learned that I missed college athletics. During that summer I researched graduate Sport Management pro- grams and attended WVU the following Fall semester. Upon completing my Master’s I landed my first full-time job after searching in the back of the NCAA Market Journal at the Big Sky Confer- ALUMNI ence overseeing the compliance department. At that time the conference was relatively new and concept of compliance was as well. My path after that included positions with the NCAA, Texas Tech, ACC, and Alabama. When the opportunity to become the Director of Athletics at WVU it felt like the right fit and was a special opportunity to represent my home state and school. Family is an important part of my life and an even greater influence in my career decisions. Having the ALUMNI support of my wife, 16 year old son and 12 year old daughter was important before accepting the position. Togetherness would be an accurate description of my family and together we’re happy to be at West Virginia University. What advice do you have for those who want to get into the industry?

The biggest piece of advice I would give is to be willing to climb the ladder, and that could mean willingness to relocate multiple times. Most people have a strong affinity to their How did WVU help prepare you for a future in the sports industry? home state and school, but being able to achieve you career at the highest level usually consists of relocating. Willingness to go the extra mile and being ok with starting at a low WVU gave me the building blocks to obtain my first job in sports. Working in athletics it’s es- salary are also important. Entry level jobs do not pay much, but if you do your job, build sential to have a Master’s degree and helps immensely in the application process. The experience a solid foundation, and show patience, the compensation will follow. Lastly, never burn I received in the WVU Sport Management Program was bar none and I used that as a springboard bridges. You never know who can help you or who you will need to work with in the future. to my first position in the WVU Ticket Office. Networking is very important in this industry and I was able to build a great one during my time here. Building strong, trusting relationships will What is something you have learned that helps you each day? help propel your career and achieving your goals. One of the biggest things I’ve learned in my career is to continue to be curious and ask questions. Never stop learning. This means always striving to exceed expectations and never settling for just meeting goals. Being able to evolve and adapt to the ever changing college athletic environment is important as well. Lastly, I’ve learned while we compete against other universities and colleges on the playing field, we all have a common goal in making the student athlete’s experience the best possible.

2015-16 WVU31 THE STARTING LINEUP 2015-16 WVU32 THE STARTING LINEUP 2015-16 WVU SPORT MANAGEMENT 2015-16 WVU SPORT MANAGEMENT

PROFESSORS BRIAN CROW ALUMNI Professor of Sport Management Slippery Rock University WVU Sport Management Class of ‘94 HOMETOWN: MOUNDSVILLE, WV SPOTLIGHT PROFESSORS

Tell us about yourself (undergrad, previous jobs, current position and a little bit about what you do, and personal info if you would like to give any)

PROFILES Immediately following college graduation, at age 21, I was named the general manager of Grand Vue Park in Moundsville, West Virginia. I had that position for about nine months until I How did WVU help prepare you for a future in the sports industry? was named admissions counselor at Wheeling Jesuit University in January 1990. I decided to WVU was so very instrumental in helping me prepare for my careers as a professor and consultant. I return to college for a master’s degree and was accepted into the MBA program at WVU with a arrived as a naive youngster unsure of my life plans, and left with a clear goal of somehow always graduate assistantship. It was a tough degree, and once it was completed in summer 1991 I was being a part of the sport industry. WVU helped me realize that the sport industry is all about relation- PROFILES accepted to the doctoral program in higher education administration at WVU. It was a challeng- ships. I’m friends with many of my classmates to this day and a lot of the people I worked with and for ing program as well, with some of the best professors I’ve had. Former WVU athletic director Ed are still there and still helping me in my career. WVU also taught me to be grateful and help others. I’m Pastilong was a high school classmate of my parents, so I visited him and he recommended me on sabbatical this year from SRU and teaching an undergrad class in sport management class at WVU for a GA position with Craig Walker, who was then the assistant A.D. for business. That graduate this semester. WVU also taught me to be appreciative of the many opportunities I have been given. My assistantship was, to this day, my favorite job. Eventually I taught a couple of the undergraduate consulting company started because a former student of mine who worked at the Buffalo Bills called

ALUMNI classes and then graduated with the doctorate in 1994, thinking I wanted to start my career in and asked me to submit a bid (which we did not get, by the way). Ten years later we have helped over athletic administration. 20 different venue partners.

Dallas and I had gotten a paper published (in the journal for which he was the editor...imagine What advice do you have for those who want to get into the industry? that), so I began to look for faculty positions, and fortunately was hired as an Assistant Professor of Sport Administration at the University of Southern Mississippi.I was there for three years and ALUMNI The advice I have for anyone aspiring to get into the industry is not really groundbreaking. Students then we were stationed at Langley AFB in Hampton VA, where I was an Assistant Professor at need to create their own opportunities. Volunteer. Be available. Dress to the level to which you aspire Hampton University in Virginia for four years. When our time in the Air Force ended in 2001, we (I wore a shirt and tie every day of my 3-year GA). Get off social media and into the real world. Create, moved to western PA, and for the last 15 years I have been a Professor of Sport Management at value, and bring value to your relationships. Don’t get caught up in the world of instant gratification Slippery Rock University, which is the third oldest program in the country. and trying to always make another dollar. I have learned, each day, to be grateful. Each place I have been I value the relationships made, and appreciate the journey In 2005 I started a company called GameDay Consulting. We develop, design, and deliver guest service training programs for event staff at sport venues, including ushers, ticket takers, security personnel, and guest relations employees. We also conduct secret shopper programs (we call them Fan Experience Audits), to measure how well the staff is doing at enforcing policies, the cleanliness of the venue, the appropriateness of signage, and other venue related issues.

2015-16 WVU 33 THE STARTING LINEUP 2015-16 WVU 34 THE STARTING LINEUP