HometownHometown HeroesHeroes Clarksville,Clarksville, TNTN Hometown Heroes Honoring local heroes all year long

Client Objectives To create a year long campaign that generates community spirit and aligns their brand with a positive community event.

Each month, the general public can nominate local Hometown Heroes. Nominees may be friends, neighbors, co-workers, or family members who embody community spirit. After public voting on the top three finalists, the monthly winner receives $400 cash. Hometown Heroes Honoring local heroes all year long

Campaign Elements On Air: Promotional mentions, on air interviews with winners, commercials.

Online: The entire nomination and voting process took place online. Each month, for a two week span the general public submitted nominations. Three semi finalists were selected by an in-station panel of judges. The following two weeks were open for public voting. After a winner was selected, a news story would be written for the month.

Social Media: Facebook, Instagram, and Twitter were all used to promote the nomination process, voting, and the winner each month. Stories about the winners are posted online and on the social media outlets, which are then shared by viewers.

Mobile: Listeners can text “HERO” to 77000 to get the link to the nomination platform on their phone. Text reminders were also sent out when the voting process began each month.

Partnerships: The campaign has generated strong partnerships with many non-profit organizations, civic groups, and faith-based groups. Mission To showcase the unsung heroes of the community and celebrate their service, sacrifice, and commitment. Different members of the Hometown Heroes community are nominated by peers, coworkers, friends, and relatives. Finalists will be selected and the general public can vote on a winner. SAMPLE PROMO SHEET

Benefit to you as a co-sponsor Customized broadcast schedule on the station of your choice

Inclusion in 75 promotional mentions to run on Beaver 100.3FM, Q108FM, Z975FM,Rewind94.3FM, Sunny99.1FM, ESPN Clarksville each week naming you as the sponsor.

Inclusion in ClarksvilleNOW.com feature stories and on promotional banners inviting readers to nominate their Hometown Hero!

Inclusion as a sponsor on Hometown Heroes page which includes a click through to your site. (sponsor widget)

Inclusion in social sharing on the Beaver 100.3FM, Q108FM, Z975FM, Rewind94.3FM, Sunny99.1FM, Clarksville Now naming sponsors while promoting event. Includes hyperlink to your page when applicable once per month.

______Investment $1495/month Authorized Signature Date Five Star Rep

Viewers/listeners will submit their Internal committee selects Winner is selected. Timeline: 12 Activities per calendar year with nominations. three finalists. Receives prize. (determined by sponsorship) culminating event TBD. “Agreement may be cancelled with a two week written notice after 90 days. If your account is in arrears after 90 days, your ads will be pulled from the air and collection proceedings may begin. Saga Communications, Inc., through its subsidiary Saga Communications of Tuckassee dba The 5 Star Radio Group and WCVQ, WVVR, WRND, WZZP, Sunny 99.1, ESPN Clarksville and ClarksvilleNOW.com prohibits all forms of discrimination in advertising contracts. We do not, and shall not discriminate on the basis of race, ethnicity or gender regarding advertising practices. Advertising Agency warrants, where applicable, that all radio commercials provided to the station(s) are properly licensed to be broadcast on radio station(s) and its internet stream.” I$195 “Page Sponsor” / Programming $100 “Prize” /LD B $500/ Promotion S-$50,E $50, Z$125,125R, $175Q,$175B Hometown Heroes