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Green Shopping in Schweden Fokus: Mode Und Inneneinrichtung

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Green Shopping in Schweden Fokus: Mode Und Inneneinrichtung Zielmarktanalyse Green Shopping in Schweden Fokus: Mode und Inneneinrichtung 11 Durchführer Impressum Herausgeber Deutsch-Schwedische Handelskammer (AHK Schweden) Box 27104, 102 52 Stockholm Tel: 0046-(8)-665 18 00 Mail: [email protected] www.handelskammer.se Text und Redaktion Katrin Kraus, AHK Schweden Nora Fischer, AHK Schweden Gestaltung und Produktion Deutsch-Schwedische Handelskammer Stand 16.10.2020 Bildnachweis öffentliches Bild Die Studie wurde im Rahmen des BMWi- Markterschließungsprogramms für das Projekt Geschäftsanbahnung Schweden 2020, Branche: Geschäftsanbahnung Green Shopping erstellt. Das Werk, einschließlich aller seiner Teile, ist urheberrechtlich geschützt. Die Zielmarktanalyse steht der Germany Trade & Invest GmbH sowie geeigneten Dritten zur unentgeltlichen Verwertung zur Verfügung. Sämtliche Inhalte wurden mit größtmöglicher Sorgfalt und nach bestem Wissen erstellt. Der Herausgeber übernimmt keine Gewähr für die Aktualität, Richtigkeit, Vollständigkeit oder Qualität der bereitgestellten Informationen. Für Schäden materieller oder immaterieller Art, die durch die Nutzung oder Nichtnutzung der dargebotenen Informationen unmittelbar oder mittelbar verursacht werden, haftet der Herausgeber nicht, sofern ihm nicht nachweislich vorsätzliches oder grob fahrlässiges Verschulden zur Last gelegt werden kann. Inhaltsverzeichnis 1. Einleitung .........................................................................................................................................................................................4 2. Zusammenfassung ............................................................................................................................................................................4 3. Zielmarkt Allgemein .........................................................................................................................................................................5 3.1 Länderprofil ....................................................................................................................................................................................5 3.2 Die schwedische Wirtschaft – Struktur und Entwicklung ..............................................................................................................7 3.3 Arbeitsklima ...................................................................................................................................................................................9 3.4 Standortbedingungen .................................................................................................................................................................... 10 3.5 Wirtschaftsbeziehungen Deutschland -Schweden ........................................................................................................................ 11 3.6 Konsum ........................................................................................................................................................................................ 13 3.7 Corona .......................................................................................................................................................................................... 14 4. Bedeutung von Klimaschutz und zirkulärer Wirtschaft in Schweden............................................................................................. 16 4.1 Innovationsfördernde Institutionen, Branchenverbände und Multiplikatoren .............................................................................. 17 4.2 Konsumverhalten .......................................................................................................................................................................... 19 4.3 Nachhaltigkeitsarbeit in schwedischen Unternehmen .................................................................................................................. 21 4.3.1 Nachhaltigkeit in der Modebranche ....................................................................................................................................... 21 4.3.2 Nachhaltige Inneneinrichtung ................................................................................................................................................ 22 5. Marktstruktur und Marktchancen ................................................................................................................................................... 24 5.1 Der Einzelhandel in Schweden ..................................................................................................................................................... 24 5.1.1 Prognosen für den Einzelhandel ............................................................................................................................................ 25 5.1.2 E-Handel ................................................................................................................................................................................ 26 5.1.3 Zahlungsmethoden ................................................................................................................................................................. 27 5.2 Logistische Voraussetzungen ....................................................................................................................................................... 27 5.2.1 Zuwachs an 3 PL Lösungen ................................................................................................................................................... 28 5.2.2 Nachhaltige Logistik .............................................................................................................................................................. 29 5.3 Modebranche in Schweden ........................................................................................................................................................... 30 5.4 Möbel- und Einrichtungsbranche in Schweden ............................................................................................................................ 33 5.5 Gesetzliche Rahmenbedingungen ................................................................................................................................................. 35 5.5.1 Standards, Normen und Zertifizierung .................................................................................................................................. 36 5.6 Öffentliches Vergabeverfahren und Ausschreibungen ................................................................................................................. 37 5.7 Vertrieb......................................................................................................................................................................................... 37 5.8 Finanzierungsmöglichkeiten und Förderprogramme .................................................................................................................... 38 5.9 Marktchancen für deutsche Unternehmen .................................................................................................................................... 39 6. Profile der Marktakteure ................................................................................................................................................................. 40 6.1 Mode ............................................................................................................................................................................................. 40 6.1.1 Die 10 wichtigsten Onlineshops für Mode ............................................................................................................................ 40 ZIELMARKTANALYSE: GREEN SHOPPING IN SCHWEDEN 3 6.1.2 Die 10 wichtigsten Modeuternehmen .................................................................................................................................... 40 6.2 Möbel und Inneneinrichtung ........................................................................................................................................................ 41 6.2.1 Die 5 wichtigsten Onlineshops für Möbel und Inneneinrichtung .......................................................................................... 41 6.2.2 Die 10 wichtigsten Möbelhersteller ....................................................................................................................................... 41 6.3 Einkaufszentren ............................................................................................................................................................................ 42 6.4 Behörden ...................................................................................................................................................................................... 43 6.5 Verbände und Netzwerke ............................................................................................................................................................. 43 6.6 Multiplikatoren, Investitionsförderungen, Regionalvertretungen ................................................................................................. 44 6.7 Forschung und Entwicklung ......................................................................................................................................................... 45 7. Literaturverzeichnis .......................................................................................................................................................................
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