Talent Broadcast Brands ,, 2 0 20 16,6 20,11112016 , ,0 2 0 2 0166,, Company 3 Overview

TALENT BROADCAST BRANDS ,, 2 0 20 16,6 20,11112016 , ,0 2 0 2 0166,, COMPANY 3 OVERVIEW

The Sports Group is Australia’s leading boutique sports agency. TALENT We place talent, brands and broadcasters at the heart of everything we do and provide solutions driven by experience and innovation, delivered with integrity.

BROADCAST

BRANDS

Rod Read • Career at the forefront of sports Commonwealth Games Association, Director marketing and broadcast in Australia for Swimming Australia Limited and the over 30 years PGA Tour of Australasia • Brokered ground breaking commercial • Negotiated television rights broadcast sponsorship deals including Ford and deals on behalf of Swimming Australia the Australian Open Tennis Limited, the Commonwealth Games, • Launched and event-managed World Gymnastics Championships and professional golf and tennis events in Ski and Snowboard Australia USA, Asia and Australia • In the past five years, provided • Former head of Sports Sales and consultancy to FOXTEL and subsequently Marketing at the Seven Network working to News Corporation as sports broadcast extensively in commercial programs in has transitioned into the digital era. the sports of AFL, Rugby, Tennis, Golf, Major projects included the FOXTEL Motorsport and the Olympic Games multi-platform coverage of the • Appointed Consultant General Manager Vancouver 2010 Olympic Winter Games of Sales and Marketing for SOCOG, the and the London 2012 Olympic Games Organising Committee for the Sydney • Extensive experience in assisting sports 2000 Olympic Games bodies fulfil their commercial potential • CEO of Sports Marketing and having served as an advisor and agent Management during which time the of the PGA Tour, Tournament Director company was the appointed sales and of the NSW Open Tennis Championship; marketing agency for the Australian as a Director of Ski and Snowboard Olympic Committee, Australian Australia, and of the Olympic Winter Institute of Australia (OWIA). WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au COMPANY 5 EXECUTIVES

Mark Jones • Career immersed in sports sponsorship, • Significant operation and expertise at Director sports marketing and talent the intersection of commercial brands representation for over 12 years and sponsors, sports broadcasters and • Significant client-side sponsorship elite sporting talent and ambassadors management and events experience • Negotiated some of the most lucrative including as Sponsorship and and creative sports marketing Partnership Manager at Nationwide campaigns and athlete contracts in News/News Limited Australian sport • Managed broad sponsorship portfolios • Operated in a commercial aspect in each in sport, enterainment, the arts and and every Olympic Games since Sydney cause-related platforms 2000 • Regarded as one of the leading sports • A passionate and caring advocate for the talent managers in Australia having rights and welfare of elite athletes and worked with the very elite of Australia’s their support networks high profile and ‘commercially successful’ sporting talent, including: Daniel Ricciardo, Ian Thorpe, Cadel Evans, Torah Bright, Marcos Ambrose, Shane Watson, James Magnussen, Sally Fitzgibbons, Geoff Huegill, Steve Hooker, Lucas Neill, John Aloisi, Libby Trickett and George Smith

One of the cornerstones of The Sports Group provides professional sports The Sports Group business is management services to contracted clients, including: the personal, contractual and • Contract negotiations commercial management of high • Sponsorship, endorsements and licensing profile, professional sportspeople. • Marketing and public relations • Personal brand development • Broadcasting and speaking opportunities • Media training, crisis management and media relations • Legal and financial services advice and implementation • Education and vocational advice and support

The Sports Group currently has management contracts and/or commercial agreements with a number of Australia’s highest profile and most successful athletes.

MOTORSPORT BASKETBALL SWIMMING SNOWBOARDING RUGBY UNION

DANIEL RICCIARDO DANTE EXUM JAMES MAGNUSSEN SCOTTY JAMES GEORGE SMITH CHRISTIAN SPRENGER ANDREW SMITH GEOFF HUEGILL

DIVING BROADCAST/AOC ATHLETE NETBALL GYMNASTICS RUGBY 7S MENTOR

MATTHEW MITCHAM STEVE HOOKER KIMBERLEY RAVAILLION LAUREN MITCHELL MOʼONIA GERRARD PAIGE HADLEY

WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au “In sport, athletic achievement doesn’t always translate neatly to marketability - but for Daniel, there is no question that his success and popularity on the Formula 1 track is matched DANIEL in a commercial context.” 8 RICCIARDO Mark Jones, Commercial Agent

DANIEL RICCIARDO - FORMULA 1 2014 Formula 1 World Championship Season Major Awards and Achievements 3rd place - three (3) race wins (Canada, Hungary, Belgium) and eight (8) podium finishes 2015 Lewis Hamilton may have won the 2014 globally. Drivers’ World Championship, but Daniel • 3rd Place: Hungarian Grand Prix Ricciardo was the better driver in his debut • Winner: Breakthrough Performance of season with Infiniti Red Bull. That’s the view of the Year - Laureus International Sports some Formula 1 pundits following Ricciardo’s Awards brilliant break-out year in which he posted three victories and eight podium finishes.

“Anyone who didn’t rate Daniel Ricciardo their 2014 Spanish GP - 3rd 2014 Monaco GP - 3rd 2014 Canadian GP - 1st 2014 British GP - 3rd driver of 2014 wasn’t paying attention. The Australian set up camp in a team in which every facet was cultivated around the strengths of quadruple world champion Sebastian Vettel, • Australian Grand Prix Corporation CEO, and frankly, blew his doors off.” (Sky Sport Andrew Westacott believes the ‘Ricciardo UK). effect’ lured an extra 10,000 people to Melbourne for the 2015 Grand Prix - High praise too from Formula 1 colleague and 2014 Hungarian GP - 1st 2014 Belgian GP - 1st 2014 Singapore GP - 3rd 2014 US GP - 3rd equating to $2m in additional revenue reigning World Champion Lewis Hamilton, for the organising body when he said: “He’s not only one of the nicest “(Daniel) Ricciardo will be the sport’s next star.” guys in the paddock, but also one of the best Sir Frank Williams - Founder and Team Principal, g drivers here, for sure.” Williams Formula One Racing

Major Awards and Achievements Repucom Research Report (2014 & 2015) Gemba Asset Study (2015) What they said... 2014 “He has been a revelation. He’s one of the best things Measures the ‘asset power’ of 160 world class • Winner: Trofeo Bandini Award for ‘F1s Index Rank ‘15 Rank ‘14 to happen to Formula 1 in a very long time.” athletes - the combined result of awareness most impressive driver’ Eddie Jordan - Chief BBC Formula 1 Analyst Appeal #2 #2 and likeability. This report provides insights Trendsetter #2 #3 into the consumer equity of athletes, “I’ve never known a personality like him, frankly. measuring the behaviour and emotional Breakthrough - #4 (Ricciardo) is unbelievable. When he signs somebody’s connection consumers have with individual Endorsement #2 Daniel#4 program, he does it with passion and he looks them Ricciardo assets. Aspiration #2 #5 in the eye and gives them that huge smile. He really believes in what he is doing. So that smile speaks Influence #5 #5 Asset Power Rank ‘15 volumes about the man himself.” Trust #4 - Roger Federer (Tennis) #1 Ron Walker - Former Chairman, Australian Grand Prix Corporation • Most talked about Aussie sports star Rafael Nadal (Tennis) #2 in online media globally - more than twice that of second-placed Kyle Irving Novak Djokovic (Tennis) #3 Has there ever been a more popular race winner than (Meltwater Research Report) Michael Clarke (Cricket) #4 Ricciardo? It may be weeks before he stops smiling Steve Smith (Cricket) #5 again.” Major Sponsors Sky Sports UK Daniel Ricciardo (Formula 1)) #6 • Infiniti Red Bull Racing and Partners Lewis Hamilton (Formula 1) #84 Ricciardo’s generous pre-race accessibility, luminous • FOXTEL/ Fox Sports LeBron James (Basketball) #99 smile and sheer grounded normality in a sport Sebastian Vettel (Formula 1) #101 characterised by aloof millionaire playboys and hard- nosed competitors shine through.” Luis Suarez (Football) #156 Daily Telegraph WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au g DANTE 10 Dante Exum is represented by The Sports Group for sponsorship in the EXUM Australian market through partnership with Landmark Sports Agency

DANTE EXUM - BASKETBALL. Career Highlights Star Five Dante Exum (20) is one of Australia’s most 2015 • AIS Basketball Scholarship holder prodigious basketball talents. He will be a key • Played in all 82 games for the Utah Jazz member of what is being touted as the best in his debut 2014/15 season and was a 2011 ever Boomers team to compete at an Olympic starter in 41 of them • Youngest player to be invited to an Games. In 2014, Exum became the fifth overall 2014 Australian Boomers training camp at 15 pick in the 2014 NBA draft, signing with the • 5th overall pick in the 2014 NBA draft years of age Utah Jazz - an enormous feat given he had not • Signed with Utah Jazz • AIS Basketball Scholarship holder followed the traditional route through the US • FIBA World Cup - Boomers college system. 2013 Exum was first invited to a Boomers camp at just • FIBA Under 19 World Championship (Semi 15 years of age. Since that time he has played Final) in FIBA World Junior Championships (U/17 and • FIBA Under 19 World Championship All- U/19), earning selection into the All-Star Five Star Five on both occasions. He was a member of the • Nike Hoop Summit - World Select Team World Select Team playing against the USA for • FIBA Oceania Championships - Boomers the Nike Hoop Summit in 2013 and made his debut FIBA World Cup debut for the Boomers in Spain • AIS Basketball Scholarship holder in 2014. 2012 Exum has impressive pedigree, with his father • FIBA Under 17 World Championship Cecil Exum playing alongside Michael Jordan in (Silver) winning an NCAA Championship back in 1982. • FIBA Under 17 World Championship All- WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au DANTE followers: 64,100 followers: 38,605 followers:112,000 11 EXUM

Repucom Research Report (2014) What they said... “The teenager has durability. Despite the Index Ranking INFLUENCEenormous leap from high school hoops in Appeal #6 Canberra to the NBA, Exum still managed to Trendsetter #8 play all 82 games for the Utah Jazz in his Daniel rookie season - including 41 as a starter. He is Breakthrough #5 Ricciardo one of only 30 players across the entire league Endorsement #9 Daniel to have not missed a game this season.” Aspiration #6 Ricciardo FOX SPORTS Influence #8 “His length and his intelligence, his character Major Sponsors allowed him to become a plus defender at 19 years old in the league. It’s something that • Adidas Quin and I frankly didn’t expect.” • Red Bull Dennis Lindsey, General Manager Utah Jazz

“After a season in which Exum played all 82 games, Dante emerged as the best defender in his draft class.” Bleacher Report

JAMES MAGNUSSEN - SWIMMING Career Highlights

James Magnussen announced himself to the • Gold - 100m freestyle, 2014 Glasgow world at the 2011 FINA World Championships Commonwealth Games in Shanghai when he won gold in the 100m • Gold - 100m freestyle, 2013 Barcelona freestyle, gold in the 4x100m freestyle relay FINA World Chamoionships and silver in the 4x100m medley relay. • Gold - 100m freestyle, 2013 Eindhoven World Cup Short Course At the London 2012 Olympic Games, ‘The • Gold - 100m freestyle, 2011 Shanghai Missile’ was touched out by just 0.01 seconds FINA World Championships in his pet event, but earned redemption at the • Gold - 100m freestyle, 2011 Shanghai Barcelona 2013 FINA World Championships by World Championships defending his 100m world title. • Silver - 100m freestyle, 2012 London James Magnussen is Australia’s most Olympic Games accomplished male swimming talent since the Major Awards golden era of Thorpe, Hackett and Perkins. • Inducted into the Australian Path of He holds the fastest ever 100m freestyle Champions 2014, Sydney Olympic Park time in a textile swimsuit, and is one of only • Named 2013 NSW Institute of Sport Male three swimmers in the sport’s history to win Athlete of the Year consecutive World Championship titles in his • Named 2011 Swimmer of the Year, pet event. Swimming Australia • Named 2011 Swimmers’ Swimmer • Named 2011 NSW Institute of Sport Male Athlete of the Year WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au g w JAMES followers: 8,011 followers: 95,756 followers: 25,900 13 MAGNUSSEN

Fast Facts Major Sponsors What they said...

• Magnussen is the only Australian • Arena “I think James Magnussen is now the leader of swimmer ever to win consecutive 100m • Samsung the new generation.” INFLUENCE freestyle World Championship titles. He • Maurice Lacroix Pieter Van Den Hoogenband, Olympic is one of only four men to achieve that • BodyDaniel Science Swimming Champion feat in the sports’ history - Alex Popov Ricciardo (Russia), Matt Biondi (USA) and Filippo “He’s made the transition from being a relay Daniel Magnini (Italy) Ricciardo swimmer and unknown to now being the Daniel • James Magnussen holds the fourth fastest highest profile member of our team.” Ricciardo swim in history in the 100m freestyle Leigh Nugent, Former Swimming Australia with a time of 47.10, which stands as the Head Coach fastest swim over that distance in a textile swimsuit “He’s talented, young. I think it’s going to • Magnussen has also recorded the fastest make it exciting for the sport.” ever 50m freestyle swim by an Australian Michael Phelps, 14-time Olympic Gold Medallist in a textile swimsuit “The James Magnussen-led relay win has g w inspired the Australian team at the FINA World Championships.” Leisel Jones, Olympic Swimming Champion

CHRISTIAN SPRENGER - SWIMMING GEOFF HUEGILL - SWIMMING (RETIRED)

Christian Sprenger is a two-time world record Geoff “Skippy” Huegill was a mainstay of the holder, Olympic medallist and World Champion. Australian swim team through the early 2000s.INFLUENCE From his home Olympics he took bronze in It was the 2009 FINA World Championships Daniel the 100m butterfly and silver in the 4x100m where Sprenger really made his mark, setting Ricciardo medley relay. His 50m butterfly world record a new World Record for the 200m breaststroke remained his own from 2000 to 2003. in a spectacular semi-final swim. He went on to Daniel Ricciardo claim bronze in the final, missing gold by just Huegill retired from the pool followingDaniel the Ricciardo 0.1sec. 2004 Athens Olympic Games, but announced a comeback in 2008. Huegill’s form in the water At the Delhi 2010 Commonwealth Games, continued to build at a rate surpassed only Sprenger took silver in the 100m, bronze in the by his physical transformation. His hard work 200m and gold, swimming the breaststroke leg culminated in two gold medals at the Delhi 2010 of the 4x100m medley relay. Sprenger added Commonwealth Games. In a Commonwealth a silver (100m) and bronze (medley relay) to Games record and 10-year personal best, his tally in London at the 2012 Olympic Games. Huegill won gold in the 100m butterfly and gold His world title came in Shanghai at the 2013 in the 4x100m medley relay. He was narrowly FINA World Championships where he bagged beaten in the 50m butterfly to take silver. gold in the 100m breaststroke. Huegill is now retired from professional swimming, but has a number of commercial endeavours outside the pool.

SCOTTY JAMES - SNOWBOARDING

Scotty James is the current Men’s World Half-Pipe Champion, having won the title INFLUENCE in Kreischberg, Austria at the FIS Ski and Snowboard World Championships in January Daniel 2015. The win came five years after James Ricciardo made his Olympic debut at just 15 years of Daniel age in Vancouver - the youngest male Winter Ricciardo Daniel Olympian in over 50 years. Ricciardo As a junior, Scotty James was unbeatable and now in 2015, he’s proven himself in the open ranks. Already a two-time Olympian at just 20 years of age, Scotty James is set to become the face of Winter Sports in Australia. A contracted athlete with Red Bull, Volcom and Oakley, James spends nine months of the year travelling and competing around the world.

Scotty James has his sights set on leading the Australian team to the 2018 PyeongChang Winter Olympic Games, where he will chase gold in the Games’ blue riband event.

GEORGE SMITH - RUGBY ANDREW SMITH - RUGBY

George Smith is without question one of the Andrew Smith plays for Munster in the Guinness greatest players in the history of world rugby. Pro12. He was previously contracted with the Smith played 111 test matches for Australia, ACT Brumbies for five seasons. making him the most capped Wallaby forward, Daniel and the second most capped Wallaby of all time. Ricciardo Smith was a Sydney junior and former member Smith played an incredible 12 seasons with the of the Waratahs Academy system. He was Daniel awarded the Ken Catchpole Medal in 2008 as ACT Brumbies before shifting to French Rugby Ricciardo Club RC Toulon and then to Stade Francais. In the Shute Shield Player of the Year, playing for 2011, Smith signed a lucrative contract to join Northern Suburbs. Japanese powerhouse Suntory Sungoliath, guiding the team to four major championship titles. George then signed to return to the French Top 14 competition with Lyon, but with the side relegated, Smith has recently announced a switch to the London Wasps to contest the Aviva Premiership. George Smith is a two-time recipient of the John Eales Medal; was awarded Australian Super 14 Player of the Year over four consecutive years (2006-2009); became the Wallabies 75th captain in 2007; and was the Brumbies Players’ Player nine times; eight of those awarded in consecutive years.

MATTHEW MITCHAM - DIVING/ MEDIA STEVE HOOKER - POLE VAULT (RETIRED)/ MEDIA COMMENTATOR/ ENTERTAINER COMMENTATOR

Matthew Mitcham recorded the single-highest As a gold medallist at all five major world scoring dive in Olympic history when he athletics titles; Olympic Games, World produced a scintillating final effort at the 2008 Championships, Commonwealth Games, World Beijing Olympic Games. Four perfect 10s from Indoor Championships and IAAF Continental the judging panel catapulted Mitcham from Cup, retired Australian pole vaulter Steve the silver medal position at the pen-ultimate Hooker can rightfully be considered Australia’s round into first, defeating Chinas gold medal greatest ever field athlete. favourite, Zhou Luxin. It is undoubtedly one of the grittiest and most memorable victories One of the stars of the 2008 Beijing Olympic in Olympic history. Mitcham capped off a Games, Hooker became the first Australian remarkable 12 months, when he was awarded field athlete to win Olympic gold in 60 years, Australias Sports Performer of the Year. the first Australian male track or field gold medallist since 1968, and the first Australian At the 2010 Commonwealth Games, Mitcham athletics Olympic champion since Cathy won four silver medals, going one better in Freeman in 2000. Hooker’s win in Beijing was Glasgow four years later with a gold and three also the first for an Australian in that event. silver. Away from the water, Mitcham is an outstanding media talent; hes an accomplished Since retiring from the sport, Hooker has cabaret performer, and an advocate and become an in-demand media commentator, spokesperon for diversity and equality in the AOC Athletes’ Commission Member, human spirit. and an official AOC Athlete Mentor.

KIM RAVAILLION - NETBALL PAIGE HADLEY - NETBALL

Kimberley Ravaillion has made a meteoric Paige Hadley was the bolter selection for the rise through the ranks of Australian netball in Australian Diamonds Netball team which recent years. She became a World Champion, successfully defended its world title in Sydney. Commonwealth Champion and ANZ Trans- Having suffered a devastating ACL injury Tasman Netball League Champion in the during Round 2 of the 2014 ANZ Championship space of 12 months following wins in Sydney season, Hadley was forced to miss the Glasgow for the Netball World Cup, Brisbane for the Commonwealth Games in that same year, ANZ Championship and Glasgow for the returning for the Sydney Swifts in the 2015 ANZ Commonwealth Games. Championship season, and playing her way into Diamonds selection during the Finals Series. Ravaillion is the starting centre for the Australian Diamonds, the starting centre for the Hadley debuted for the Diamonds in 2013 Queensland Firebirds and one of the fittest and against Malawi - the same year she was named most tenacious players in the world game. as the Australian 21/U Player of the year at the Australian Netball Awards. Ravaillion can claim the unusual honour of representing her country before she had played Hadley has now set her sights on becoming a her first ANZ Championship match. Kim is mainstay of the Australian Diamonds Netball the face of FOX SPORTS netball coverage, an team and securing an ANZ Championship title ambassador for ASICS, GILBERT and Austral for the Sydney Swifts. Volkswagon. She was recently announced as joint MVP for the Queensland Firebirds.

LAUREN MITCHELL - GYMNASTICS MO’ONIA GERRARD - RUGBY 7s / NETBALL

Lauren Mitchell is the first Australian woman Moonia Gerrard is one of Australias most ever to win a gold medal at a Gymnastics World decorated netball players. She was a INFLUENCEkey Championships. Mitchell claimed gold at the member of the highly successful Australian 2010 FIG World Gymnastics Championships Daniel Diamonds, winning consecutive World on floor, adding to her silver medals on floor Ricciardo Championships in 2007 and 2011. She is also a and balance beam from the 2009 FIG World Daniel former recipient of the Liz Ellis Diamond award Championships, London. Ricciardo and Holden Australian International Player of Daniel the Year award. Ricciardo Mitchell claimed four gold medals at the 2010 Delhi Commonwealth Games in the all-round, At the end of the 2013 ANZ Championship uneven bars, balance beam and teams event. season, Gerrard announced a code switch to She also won silver on floor. At the 2014 Womens Rugby 7s, with the goal of becoming Glasgow Commonwealth Games, Mitchell won a dual international and representing Australia two silver medals. at the 2016 Olympic Games in Rio. In 2014, Moonia became a first-time Mum to baby Lauren Mitchell is Australia’s most successful Francis. She has since resumed full-time gymnast of all time. The 2016 Rio Olympic training again. Gerrard is enormously proud Games will be Mitchell’s third consecutive of her Tongan heritage - her own mother a Games. decorated sprinter from the Pacific Games. Gerrard regularly travels to her native Tonga to deliver clinics and mentor female youth from the Polynesian nation on the benefits of an active, healthy lifestyle. WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au MAKING 20 HEADLINES

GP sales boom as Daniel Ricciardo and his Exum’s confidence at all time high James Magnussen hopes to cement place in Christian Sprenger rewarded by shouldering on ever-present smile pull crowds FOX SPORTS - 17 March 2015 history books after claiming 50m freestyle title to take bronze Sydney Morning Herald - 9 March 2015 Courier Mail - 9 April 2015 The Australian - 28 July 2014 Utah Jazz star Dante Exum says he finds it Daniel Ricciardo named world’s best driver by easy to avoid the pitfalls of stardom James Magnussen records his third sub Christian Sprenger buoyed by rival’s praise Autosport Herald Sun - 6 May 2015 48-second swim in three weeks with ‘insane’ ahead of Commonwealth Games Herald Sun - 18 December 2014 100m freestyle swim The Age - 22 July 2014 Exum ushers in changing of the guard Courier Mail - 20 January 2014 Flawless Ricciardo scores Formula 1 win at Spa FOX SPORTS - 22 January 2015 Christian Sprenger can shoulder his way into The New York Times - 25 August 2014 Magnussen clocks fastest lap of his life national team after surgery Why Dante Exum is the NBAs defensive rookie The Australian - 8 May 2013 The Australian - 7 March 2015 Daniel Ricciardo takes his smile, and speed, to of the year Top Gear Bleacher Report - 20 March 2015 James Magnussen move the clincher as Champions and rising stars set to shine in Kazan NBC Sports - 10 February 2015 Australia wins relay gold Australian Olympic Committee - 12 April 2015 Dante Exum kicks AFL footy through basketball Sydney Morning Herald - 20 July, 2014 Daniel Ricciardo’s Hungarian Grand Prix hoop passing moves prove he is an F1 superstar Herald Sun - 2 December 2014 James Magnussen energised by fresh start news.com.au - 25 August 2014 g Sydney Morning Herald - 4 April 2015 WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au MAKING 21 HEADLINES

Snowboarder Scotty James might just be Matthew Mitcham’s campaign for Rio Olympic Firebirds captain Laura Geitz is backing Australia’s coolest sportsman gold begins in Brisbane teammate Kim Ravaillion to shine under the news.com.au - 19 January 2015 Courier Mail - 29 April 2015 spotlight Courier Mail - 4 April 2015 Snowboarder Scotty James turns his pipe- Mitcham keen to get to Rio 2016 Olympics dream into a half-pipe dream after Australian diving championships showing Netball’s Kimberley Ravaillion tipped as ‘next Sydney Morning Herald - 11 February 2015 ABC - 30 April 2015 big thing’ SBS - 24 September 2013 Warrandyte snowboarder Scotty James wins Platform king to queen of the world World Title CNN - 18 July 2014 Kim is the rising star among the Firebirds Herald Syn - 4 February 2015 Mackay Daily Mercury - 26 April 2013 Entertainer Mitcham feels that competition Scotty James joins Volcom Global Snow Team buzz again Kim Ravaillion is a netball star Transworld Business - 8 May 2015 Reuters UK - 19 July 2014 Liverpool City Champion - 20 February 2014

Halfpipe prodigy Scotty James says its now or Mitcham to make Glasgow splash Ravaillion has chance to impress after being never Sydney Morning Herald - 8 June 2013 named in Diamonds squad The Australian - 29 June 2015 Courier Mail - 15 April 2014 WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au THE SPORTS GROUP 22 & THE OLYMPIC GAMES

The Sports Group has an unrivalled knowledge, network and understanding of the business of the Olympic Games. Executives of The Sports Group have had TALENT BROADCAST BRANDS a direct and integrated involvement in the Daniel Developed business case for Olympic Olympic Games and Olympic Winter Games Commercial management of RicciardoOlympic 4Worked MEDALS on local and international athletes - Winter and Summer Games Broadcast Rights Acquisition Daniel Olympic sponsorship campaigns for since 1996, including periods of service and Ricciardo consultancy to bodies including the Australian INVISA, Qantas, LONDON Samsung, Commonwealth Packaged and sold Olympic Broadcast Olympic Committee (AOC), the Sydney Bank and Telstra Sponsorships to major brands JAMES. Organising Committee for the Olympic Games Marketed Olympic Team sponsorship (SOCOG) and the Olympic Winter Institute of Australia (OWIA).

The Sports Group executives enjoy current relationships with a ride range of Olympic bodies, broadcasters and sponsors.

We’re right there with James Magnussen and our swim team in London.

LIKE US AND GET BEHIND THE TEAM

Experience with Australia’s leading We also operate in the sports event creation broadcasters has given The Sports Group and management business and are able to an unrivalled knowledge at the point where resource and manage brand activations. INFLUENCE brands and broadcast intersect. The Sports The Sports Group has experience and expertise Broadcast event Group executives have worked for and with, in the following areas: BROADCAST negotiation Australia’s leading broadcasters on the creation of tailored broadcast sponsorship opportunities that deliver measurable outcomes for both brand and broadcaster.

The Sports Group executives have considerable experience in the creation of sponsorship Broadcast rights Connection of sports programs and the structuring of broadcast negotiation broadcasters and elite talent sponsorship proposals. Using this expertise we are ideally placed to assist brands in both the evaluation of third party sponsorship proposals and the development of bespoke opportunities on behalf of brands that are tailored and measured against the achievement of targeted marketing, sales and corporate objectives. Broadcast event sponsorship packaging

WHO WE ARE: The Sports Group OFFICE HQ: Level 3, 1 James Place, North Sydney NSW 2060 GET IN TOUCH: Rod Read: +61 419 502 000 I Mark Jones: +61 421 038 442 SEE US ONLINE: www.thesportsgroup.com.au

BRANDS 25

The key executives of The Sports Group have an unparalleled track record and experience in working with brands and their involvement in Identification and execution the business of sport. Creation of bespoke events of opportunities within the BRANDS and activation concepts sports business

Daniel Ricciardo Daniel Ricciardo Engagement with the Interaction with elite Connection with sports Olympic Games and sporting talent and broadcasters and sports Commonwealth Games ambassadors media initiatives movements

Qantas “QF 2012” Olympic Games Solution Activation Program Through negotiation with Qantas and Wonder, The Sports Group clients Steve Hooker (Pole Goal Vault), Leisel Jones (Swimming) and Lauren In October 2011, The Sports Group was Mitchell (Gymnastics) were selected as approached by Qantas in conjunction with members of the QF 2012 athlete team. All their brand activtion agency ‘Wonder’, to three public events were part of an integrated build a multi-platform, athlete-led activation and broader activation campaign that involved program to leverage the position of Qantas as launch activity, in-airport activations, safety the Official Airline of the Australian Olympic video recordings and a range of content and Committee (AOC) and the Australian Olympic social media driven initiatives. In the case team. of Leisel Jones (‘Swim with Leisel Jones’ at Bondi Beach) and Lauren Mitchell (‘Gymbus’ Activation and Gymnastics Demonstration in Brief Kings Park, Perth), major public events were The scope involved the creation of significant staged, enouraging hundreds of young (and and bespoke public events for select athlete young at heart Australians) to interact with ambassadors with a focus on grass roots these great champions and the Qantas Olympic sport participation. Our client also wanted to sponsorship message. highlight the aspirational qualities of these Olympic athletes.

James Magnussen - FOXTEL / Visit Solution Britain Through negotiation with FOXTEL and Visit Britain, The Sports Group secured client Goal James Magnussen as the high profile athlete FOXTEL, the official Pay Television broadcaster talent and medal prospect for this campaign, for the London 2012 Olympic Games had and facilitated a three-day visit to the city of entered into a unique marketing, public London. James Magnussen was accompanied relations and content partnership with by Matt Shirvington, host and presenter for Visit Britain - the national tourism agency FOXTELs Olympic Games coverage. Magnussen responsible for marketing Britain worldwide and his coach Brant Best were given a behind- and developing Britain’s visitor economy. the-scenes tour of the Olympic Aquatic Centre. The campaign resulted in significant media coverage in both the UK and in Australia, Brief satisfying the key objectives of Visit Britain and The partnership was borne so as to integrate FOXTEL. There was further traction garnered UK themed content into FOXTEL’s coverage of through social media. For James Magnussen, the London 2012 Olympic Games, utilising an the campaign was successful in positioning him identified high profile Olympic athlete medal as a world champion swimmer of international prospect. profile.

Level 3, 1 James Place, North Sydney NSW 2060 www.thesportsgroup.com.au