Fundraising Program for Metro Vancouver's Communities

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Pacific Newspaper Group Q: Why does selling newspapers make a good fundraising campaign? Fundraising Program for A: No money is required up front. You don’t have to buy the product and resell it and you never Metro Vancouver’s Communities actually handle the product. Q: Are door-to-door sales required? A: No. You can succeed with this program just Read this page for an overview of the Fundraising Program and how it works. by asking family, friends and neighbours to purchase their newspaper subscriptions to help Once you have signed up, see Page 2 for a handout with answers to questions from raise money for your cause. potential customers. Facts We support literacy programs in B.C. through At the end of the two-week campaign, your team captain The Vancouver Sun and The Province support the Newspapers in Education and Raise-A-Reader will collect the orders and tally the total number of local communities by providing a way for schools programs. and sports teams to raise money selling daily subscriptions sold. Your team captain will then contact us and the newspaper subscriptions will be started within The newspaper is a great source for in-depth local newspaper subscriptions. Every sale will 8 business days. Once all orders are started, we will issue news, sports, entertainment listings and consumer $ generate a 30 profit for your fundraiser and the the fundraising group a cheque for the money raised. awareness of local retail and travel deals. whole program has been developed to be quick Our newsprint is made from three main sources of and easy. Fundraising Returns fibre: recycled newsprint; leftover woodchips For every new daily subscription sold, your fundraising (efficient waste from the sawmilling process); and How The Program Works group turns a $30 profit, more than a 71% return. low quality, defective logs unsuitable for B.C. lumber Your team will be provided with subscription order Sell 30, make $900. manufacture, maximizing precious resource. forms. The sales support information needed to close subscription sales is on page 2. Questions? How do we get started? It makes the selling process simple: Q: What is the time commitment of this program? Contact us at [email protected]. Pick a fundraising timeline that works best for you A: Two weeks. Once the orders are finalized we’ll issue • Show friends, family and neighbours the and we will provide you with all the tools you need you a cheque, usually within 21 days. The Fundraising Vancouver Support Information SheetSun (page and 2.) Province Logo Sheet & Brand Guidelinesto have a successful campaign. • Subscriber prospects select the newspaper Q: Are there any hidden costs? Thesubscription Vancouver they Sun would and Province like receive brands are highly visible assets A:valued There by is the no newspaper’scost to your groupreadership to run and this corporate program community. PleaseEmail use [email protected] the • following The volunteers guidelines fill outto ensure the order it always form withappears the consistent and familiar.and your If you customers have any pay questions the same regarding rate as usageregular or other environmentfor specificmore information. versions,purchaser’s please applicable email [email protected]. information and collect $42 subscriptions. There are no fundraiser charges built in. for each new subscription purchased Q: What qualifies as a new subscription sale? A: New subscribers who live within the Lower Mainland home delivery area and upgrades from weekend only to daily subscriptions are both qualified sales. A current Bar daily subscription cannot be cancelled to create a new Height subscription.

SUN COLOUR VERSION PROVINCE COLOUR VERSION B&W VERSION REVERSE VERSION SPOT: Pantone 209 C SPOT: Pantone 3015 C CMYK: 0/100/34/51 CMYK: 100/30/0/20 • For all positive black & white • For all reverse black & white RGB: 128/31/54 RGB: 0/114/171 applications only applications HEX #: 8B2942 HEX #: 0072AB • Use on white backgrounds • Use if background colour is Sun burgundy, Province blue • Crop off tag line if it is too small to or multi-coloured be read, or too small to print properly. • For all large format applications • For all positive colour applications only (newspaper boxes, tents, etc.) • Use on white backgrounds • Crop off tag line if it is too small to be read, or too small to print • Crop off tag line if it is too small to be read, or too small to print properly. properly.

PLEASE DO NOT; LEGIBILITY; • distort the logo • WHITE SPACE; Ensure there is at least one “Bar Height”between the logo and other graphic elements. • screen back the logos • When placing in a multi-branded environment, ensure it’s placement is appropriate to its relative importance. • use the logo on distracting backgrounds, patterns, images. Page 2

Pacific Newspaper Group Fundraising: Support Information Sheet

The Vancouver Sun and The Province are each delivered 6 days a week. Q: What are the newspaper delivery times? The Vancouver Sun highlights: Household and community benefits: A: The Vancouver Sun is delivered 6 days a week from • Leading news coverage Monday to Saturday. The Province is delivered 6 days • Keeping up to date on current events • Arts & Life, Weekend Review and Travel on Saturdays a week from Sunday to Friday. Delivery times are and news by 6:00 a.m. on weekdays and by 7:00 a.m. on weekends. • At Home on Fridays • Entertainment • The city’s best food and wine coverage Q: What happens after expiry date? • Subscriber Rewards program: exclusive access • Pass-along value: through print or A: About one month prior to the expiry of your three-month to concerts, events, and discounts. conversation subscription, a renewal notice will be issued in the mail. www.thevancouversun.com/rewards If you wish to cancel your subscription after the initial • In-paper advertisements for shopping, three months, please contact our Customer Service The Province highlights: dining, and entertainment savings Department at 604-605-7381 or 1-800-663-2662 and they • Canucks and in-depth sports coverage • Subscribers are supporting literacy will be glad to assist you. through Raise-A-Reader and • Local news Q: Do the subscription prices include HST? Newspapers In Education programs • E-Today, your entertainment source every day. A: Yes - $42 covers the 3-month term. The Vancouver Sun and Province Logo Sheet & Brand Guidelines • Subscriber Perks program: exclusive access to concerts • The newspaper is a great source for events, and discounts. www.theprovince.com/perks in-depth local news, sports, entertain- The Vancouver Sun and Province brands are highly visible assets valued by the newspaper’s readership and corporate community. Please use the ment listings, and consumer awareness following guidelines to ensure it always appears consistent and familiar. If you have any questions regarding usage or other environment specific of local retail and travel deals. versions, please email [email protected]. • Our newsprint is made from three If you have any additional questions, please main sources of fibre: recycled email us at [email protected]. newsprint; leftover woodchips (efficient waste from the sawmilling process); Bar and low quality, defective logs Height unsuitable for BC lumber manufacture