Travel & Recreation Focus

The Enterprise 14 March 9, 2020 Travel & Recreation INSIDE RED EMERALD STRATEGIC PLAN 2020-2023

The company trip Thirty-year hospitality industry veteran Stacy Manzo explores the ins and outs of incentive travel as a recognition for top performers and a reward for management teams. She says that destination selection, travel arrangements and on-site activities require careful advance planning. Travel & Recreation Lists Travel Agencies page 16

Ski Resorts page 18

Recreational Equipment Dealers page 21

Issue Sponsor:

The Utah Oﬃ ce of Tourism considers Utah a rare gem and has launched a strategy to promote it that way

John Rogers “The Red Emerald Strategy is spending, dispersed visitation The Enterprise an internal guiding document to help throughout the state and deeper us … prioritize our promotional and engagement with local communities.” According to the Utah Offi ce of product development efforts toward In addition to internal guidelines Tourism, red emeralds are found in creating Utah travel experiences for the travel offi ce, the Red only a few places in the world and that are rarefi ed, distinctive, unique Emerald Strategy also encourages only grow to any substantial size in to Utah and highly coveted,” the a community-led vision for tourism the Wah Wah Mountains of western Utah Offi ce of Tourism said in its development. Utah. “They are distinctive, rare and introduction of the fi nal version of The idea behind the strategy highly sought-after,” the agency says. the document last month. plan was fi rst introduced at the Utah And that’s why the folks tasked In the plan, the agency sets out Tourism Conference in September with promoting travel to the state its plans that focus “on attracting 2017, leading to the fi nalized version have named the newly released plans quality visitation, which means for accomplishing their goals the shaping traveler itineraries to “Red Emerald Strategy.” promote longer stays, increased see EMERALD page 16 The Enterprise - Travel & Recreation FOCUS · March 9, 2020 · 15 16 · March 9, 2020 · The Enterprise - Travel & Recreation FOCUS

TRAVEL AGENCIES Ranked by Total Sales 2019

Company Name Phone Address Web Specialties President/CEO Percentage Vacation/ Total Sales Sales Total 2019 Percentage Business Travel Liesure Travel Number of ces Utah Ofﬁ Number of Utah Employees Year Established

Christopherson Business Travel Business travel 801-327-7700 5588 S. Green St., Ste. 300 $687M 91% 9% 1 117 management, corporate 1953 Mike Cameron 1 cbtravel.com SLC, UT 84123 travel technology

Hess Corporate Travel 801-292-8687 Global business travel 150 N. Main St. $125M 95% 5% 1 40 1985 Alan H. Hess 2 hesstravel.com management Bountiful, UT 84010 Disneyland Resort, Julie Smith Get Away Today 855-GET-AWAY Southern California, CEO 1650 E. 5700 S. $98.3M 0% 100% 1 55 1990 3 getawaytoday.com Hawaii, Mexico Chuck Smith South Ogden, UT 84403 and cruises President Morris Murdock Travel Cruises, tours, escorted 801-487-9731 101 S. 200 E. $82M* 0% 100% 5 40+ travel, meetings and 1958 Brian Hollien 4 morrismurdock.com SLC, UT 84111 incentives

Columbus Travel 801-295-9568 Leisure travel, group Mark Faldmo 563 W. 500 S., Ste. 180 $35M 0% 100% 1 30 2001 5 columbusvacations.com & incentive travel Larry Gelwix Bountiful, UT 84010

Destinations Inc. 801-446-5000 Group, meeting & 1194 W. South Jordan Pkwy., Stes. B&C $25M* 98% 2% 1 28* 1990 Rick Lambert 6 destinationsinc.com incentive travel South Jordan, UT 84095

Cruise & Travel Masters 801-268-4470 Managers of corporate 7 4376 S. 700 E. cruiseandtravelmasters. $21M 40% 60% 1 40 travel & bucket-list 1984 Toby Nash SLC, UT 84107 com vacations

Snelgrove Travel Centers Inc. 801-544-1800 Richard Snelgrove 145 W. Gentile St. $17.4M 5% 95% 1 21 Vacations & cruises 1991 8 snelgrovetravel.com Owner Layton, UT 84041

Clawson Travel Corporate, group, 801-582-0303 216 S. 1300 E. $15M 75% 25% 1 4 international, cruises 1933 Brad Clawson 9 clawsontravel.com SLC, UT 84102 & vacations Travel solutions, meetings Wren International & incentives, hotel sourcing 801-364-4481 320 E. 900 S. $13M 95% 5% 1 14 & contracting, Presidents 1996 Douglas Wren 10 wrenintl.com SLC, UT 84111 Club, educational, private travel Thomas Travel 801-266-2775 Leisure travel, escorted 535 E. 4500 S., Ste. D200 $6.5M 20% 80% 3 10 1951 Bob Guymon 11 thomastravel.com tours & packages SLC, UT 84107

All Points Travel Destination weddings, 801-466-1101 Corina Johnson, 141 E. 5600 S., Ste.100 $3.8M 1% 99% 1 5 honeymoons, group & 1992 12 allpointstravelonline.com Marjorie Donoghue Murray, UT 84107 family travel

*Did not disclose. Please note that some ﬁ rms chose not to respond, or failed to respond in time to our inquiries. All rights reserved. NOTE: If asterisk follows a number, data is from the previous year and not currently disclosed. Copyright 2020 by Enterprise Newspaper Group. The Enterprise strives for accuracy in its list publications. If you see errors or omissions in this list, please contact us at [email protected]

EMERALD Varela, managing director of the state unique to Utah.” future visits. tourism office. “The strategy contains Varela said a basis element of “One [of the plan’s goals] is from page 14 objectives drawn from months of the plan is promoting Utah as a des- a real priority on the quality of the partner and stakeholder engagement.” tination for responsible travel. The visit, rather than the quantity of visitors,” Varela said. “So a quality visit published in February. “This strategy In referencing the plan’s hope is that visitors will dive deeply is where people may stay longer, has quickly become the tool for namesake gem, Varela said, “It’s into local culture while taking care immerse themselves in everything prioritizing our internal efforts and highly sought-after, exquisite, to preserve Utah’s natural beauty and we have to offer (and) not just buck- aligning with stakeholders,” the plan rare. We made it the Red Emerald landscape. She said the plans call for et-listing through our national parks. says in its introductory paragraph. Strategy because that’s exactly what promoting well-prepared, year-round Repeat visitors are the best visitors “The Red Emerald Strategy will we want the tourism experience to visitation, focusing on the quality establish Utah as an industry leader be in the state, both for our visitors of the tourism experience instead of in responsible visitation, changing and for the communities that host our simply promoting more visitation. visitors. We want it to be rare and The results should be an experience the way we market and manage our see EMERALD page 18 beautiful destinations,” said Vicki highly valued, highly-sought after, that will bring visitors back for more The Enterprise - Travel & Recreation FOCUS · March 9, 2020 · 17 18 · March 9, 2020 · The Enterprise - Travel & Recreation FOCUS

SKI RESORTS Ranked by Skiable Acres

Resort Name Phone Address Web Snow Conditions Phone Number Skiable Acres Number of Ski Runs Number of Lifts Average Annual Snowfall Base Elevation Summit Elevation Vertical Drop Miles to SLC Airport

Park City Mountain Resort 435-649-8111 1 1345 Lowell Ave. parkcity 800-222-PARK 7,300 348 41 360" 6,800' 10,000' 3,200' 32 Park City, UT 84060 mountain.com Powder Mountain Resort 801-745-3772 2 6965 E. Powder Mountain Road powder 801-745-3771 7,000 154 9 500" 6,900' 9,422' 2,205' 55 Eden, UT 84310 mountain.com Alta 10230 Highway U210 801-572-3939 801-572-3939 4,700 116 12 560" 8,530' 10,550' 2,020' 32 3 Little Cottonwood Canyon alta.com Alta, UT 84092 Snowbasin Resort 801-620-1100 3925 E. Snowbasin Road 801-620-1100 3,000 104 6 300" 6,400' 9,350' 2,950' 45 4 snowbasin.com Huntsville, UT 84317 Snowbird Ski & Summer Resort 801-933-2100 9385 S. Snowbird Center Drive 801-933-2100 2,500 168 10 500" 7,760' 11,000' 3,240' 29 5 snowbird.com Snowbird, UT 84092 Deer Valley Resort 800-424-3337 2250 Deer Valley Drive 800-424-3337 2,026 101 21 300" 6,570' 9,570' 3,000' 36 6 deervalley.com Park City, UT 84060 Solitude Mountain Resort 801-536-6777 12000 Big Cottonwood Canyon 801-536-6777 1,200 77 8 500" 8.755' 10,500' 1,745' 35 7 skisolitude.com Solitude, UT 84121 Beaver Mountain 435-753-4822 1351 E. 700 N. 435-753-4822 828 48 5 400" 7.200' 8.800' 1,600' 114 8 skithebeav.com Logan, UT 84321 Brian Head Ski Resort 435-677-2035 329 S. Highway 143 435-677-2035 665 71 10 360" 9,600' 10,920' 1,320' 35 9 brianhead.com Brian Head, UT 84719 Eagle Point 855-324-3615 10 P.O. Box 151 eaglepoint 855-324-3615 600 39 5 450" 9,100' 10,500' 1,500' 217 Beaver, UT 84713 resort.com Sundance Mountain Resort 801-223-4510 11 8841 N. Alpine Loop Road sundance 801-223-4510 450 45 5 300" 6,100' 8,250' 2,150' 55 Provo, UT 84064 resort.com Cherry Peak 435-200-5050 11000 N. 3200 E. skicherrypeak 435-200-5050 200 20 4 322" 5,775' 7,050' 1,265' 99 12 Cherry Creek Canyon .com Richmond, UT 84333 Nordic Valley 801-745-3511 3567 Nordic Valley Way 801-745-3511 110 22 4 300" 5,400' 6,400' 1,000' 51 13 nordicvalley.com Eden, UT 84310

Please note that some ﬁ rms chose not to respond, or failed to respond in time to our inquiries. All rights reserved. Copyright 2020 by Enterprise Newspaper Group. The Enterprise strives for accuracy in its list publications. If you see errors or omissions in this list, please contact us at [email protected]

are certain Utah sites that attract visi- interesting tourism destination,” said said its vision is a state united in EMERALD tors from all over the world, Varela Varela. welcoming the world to experience from page 16 said the Red Emerald Strategy callS “Our mission is to elevate life soul-awakening adventure. The goals for directing visitation to more des- in Utah through responsible tour- of the strategy also have an economic tinations statewide to resolve over- ism stewardship,” the Red Emerald bent, as indicated by the listed because they understand our fragile crowding and environmental damage Strategy booklet says in its introduc- objectives of the plan that include environment, especially in our red concerns. tory pages. It lists the values of the increasing the average amount each rock country. They’re willing to “We have some communities plan as creativity, which imparts visitor will spend while in Utah, engage more with local communi- that feel over-visited right now. An meaning and vitality to the tourism increasing the average length of stay ties in the ways that work for local example is Moab. We have other promotion work; teamwork, includ- and growing Utah’s share of global communities. It is about long-term communities that are hungry to wel- ing internal and external cooperation; markets. responsibility that ensures that our come more visitors. An example family; integrity in dealing with co- The full Red Emerald Strategy citizens and our communities like is Carbon County. The community workers, partners, clients and cus- can be accessed in pdf form at https:// having a tourism economy.” of Helper, in particular, is showing tomers; and respect. travel.utah.gov/wp-content/uploads/ While acknowledging that there great leadership to become a really The Utah Offi ce of Tourism STRATEGIC-PLAN.pdf. The Enterprise - Travel & Recreation FOCUS · March 9, 2020 · 19

WITH PURCHASE OF 202021 SEASON PASS 20 · March 9, 2020 · The Enterprise - Travel & Recreation FOCUS

Motivate and inspire your employees with annual INCENTIVE TRAVEL: trips as your acknowledgment of a job well-done Owners and executives understand spouse and sometimes the employee’s you may want to choose a destination ered 12-14 months prior to the event, the importance of recognizing top children. They recognize that these that is within a two-to-three-hour as most businesses like to announce performers and rewarding manage- individuals are often working long drive or plane trip. Keep in mind, where their trip will be the following ment teams for their contribution to hours or traveling away from their the more unique the destination, the year. This builds excitement, antici- the growth and success of their com- families to be successful at their jobs greater the bragging rights and this is pation and, of course, motivates all panies. They typically find and when a spouse is invited a key motivator for employees to work employees. Deciding on your loca- ways to recognize these high to attend an incentive trip, toward a seat on the next trip. tion early will also save the company contributors with a bonus they also have an opportuni- If your business is cyclical and you money by contracting with a hotel as or public acknowledgment. ty to show their appreciation are planning annual trips, it may work far in advance as possible. January Some businesses take this for their spouse’s commit- best to have one or two incentive trips through March are very popular recognition to a higher level, ment. close to home and select a more unique months for incentive trips. offering top performers a I’ve often been asked destination every three or four years. The key to planning a successful STACY spot on a trip to a unique MANZO about destination selection. Most businesses rotate these more incentive trip is to identify a person destination. These incentive Depending on how often the unique trips among Hawaii, Europe, within the company to handle all trips inspire creativity for individuals within your com- the Caribbean and Mexico. The benefit of the details. This would include new ideas and energize employees to pany travel and your company’s bud- of staying within the United States is coordinating dates, airline schedules, work even smarter to earn a spot on get, destination selection is entirely at having laws that ensure a higher level transfers, activities and hotel arrange- the next incentive trip. the discretion of the company’s own- of safety, security and convenience. ments. This role is usually handled Larger companies often invite a ers and executives. To contain cost, Destination selection is usually consid- by someone within the organization that is close to key decision-makers within the company. This may take an extraordinary amount of time and because of that, is the reason some companies choose to hire a travel agent or meeting planner. Once the company decides on the destination, general budget and top three key objectives, it is a good idea to provide this with clarity so the coordinator can manage the planning process. If you select a full-service resort or hotel, they will have seasoned individuals to take care of all on-site planning and banquet needs, including customizing special menus for your group. If your objectives are to providing networking opportunities, team building/camaraderie, and having each individual return home feeling WITH UP TO completely appreciated, it is highly VISA recommended that you hire a destina- REWARD tion management company (DMC). POINTS These companies help with arrival 5X and transportation logistics to keep your employees engaged and ensure a stress-free experience. They can help to resolve any anticipated travel glitches and DMCs are also experts in elevating events arranged by your hotel or resort personnel to high-end themed events with truly unforgettable experiences. Once you have selected a hotel or resort, they can refer you to the most reputable DMCs within their destination. Incentive travel is on the rise and so are executive retreats. Executive retreats are at times combined with strategic meetings at the end of the first quarter or the end of the third quarter in preparation for the incom- ing year. September through October are popular months for these meetings, depending on your company’s fiscal ‡Rewards points are reflected as 5x rewards on the University of Utah campus, 4x rewards for gasoline, 3x rewards for travel/Costco/Sam’s Club, 2x rewards for groceries and restaurant, 1x rewards on all other purchases. Rates are variable and range from 10.74% APR to 18.00% APR. Your rate will be based on your credit worthiness. Visa calendar. For many destinations, this loan rate is based on the Wall Street Journal prime lending rate on the last day of each month. The maximum interest rate over the life of the loan is 18.00%.-Although there is no annual fee, other fees may apply such as cash advance fees (1.5% of the cash advance amount), foreign transaction fees (0.80% of transaction amount if in U.S. dollars, 1% of transaction amount if must convert to U.S. dollars), late payment fees, or other account fees and changes. is also a great time to take advantage of reduced airfare and more favorable

CONTINUED next page The Enterprise - Travel & Recreation FOCUS · March 9, 2020 · 21

RECREATION EQUIPMENT DEALERS Ranked by Gross Sales 2019

Year Company Name Phone Major Brands Carried Est. Address Web Gross Sales 2018 Business Category No. of Utah Employees No. of Utah Locations

Rockwood, Attitude, Sandstorm, Powerlite, Shadow Cruiser, Stryker, T@B, Columbus, Mesa Ridge, Parris RV 801-268-1110 Palomino, Alpine, Avalanche, Cyclone, Weeken 4360 S. State St. $57M RVs 85 2 2011 1 parrisrv.com Warrior, Puma, Wilderness, Sonoma, Salem, Retro, Murray, UT 84107 Terry Classic, Lance, Vintage Cruiser, Gateway, Highlander, XLR, Sandsport

Powersports, Weller Recreation Inc. snowmobiles, 435-783-4718 936 W. 200 S. $23M ATVs, UTVs, 32 1 Polaris, BRP (Ski-doo, Can-am), Yamaha 1962 2 wellerrec.com Kamas, UT 84036 motorcycles, generators

Ray Citte RV 801-773-4951 Manufacturers Forest River, Outdoors 1677 W. Riverdale Road $16.5M* RVs 35 1 1946 3 raycitte.com RV & Thor totaling 13 different brands Roy, UT 84067

Access RV 801-936-1200 Cherokee, Flagstaff, Cardinal, 550 S. Redwood Road $15M+ RVs 40 1 1995 4 accessrv.com Palomino, Arctic Fox North Salt Lake, UT 84054

Monarch Honda and Powersports 801-224-4070 Motorcycles $5M 20 2 Honda, Zero, Husqvarna (motorcycles) 1976 5 398 W. 800 N. monarchhonda.com & ATVs Orem, UT 84057

Robertson Marine LLC Watercraft, Ranger boats, Crestliner boats, 801-534-1111 2033 S. Main St. 4.2M ﬁ shing boats 8 1 Mercury Outboards, Yamaha outboards, 2010 6 robertson-marine.com SLC, UT, 84115 & outboards Minn Kota Motors

Motor Sportsland Winnebago, Keystone, Thor, Forest River, 801-262-2921 4001 S. State St. * RVs 75 2 Heartland, Paciﬁ c Coach, KZ, Starcraft, Columbia 1968 7 motorsportsland.com SLC, UT 84107 Northwest, Aliner

Supra, Moomba, Alumacraft boats, Ronix, Radar, Marine Products 801-973-4017 Watersports, Liquid, Force, Hyperlite, Ho, Connelly, Slingshot, 949 W. 1700 S. * 20 1 1979 8 marine-products.com lifestyle O'Neill, Hydrofoil, O'Brien, Mercury, Mercruiser, SLC, UT 84060 Yamaha, Brigade, Bic, Yeti and more

meetings, so you want to be sure to your event, these are items you may a golf tournament, waterfall rappel- from previous page select a resort that is accustomed to want to order with a fair amount of ling or private dinner cruise, these are providing a higher level of personal- lead time. arrangements that will require extra rates for accommodations. ized service. It’s a good idea to send out a sur- lead time. Retreats are high-level meetings Whether you are planning a corpo- vey to your attendees to gather travel The reason most businesses host where companies have gathered influ- rate meeting or incentive trip, it’s best preferences that include travel dates, these annually is because they have encers and game-changers to ready to start be deciding what you would accompanying travelers, food allergies proven motivation year-after-year and their companies for the upcoming like to accomplish, what you would and any information you may need for reaped continued success. Corporate year and critically important if their like your attendees to come away gifts, i.e., shirt sizes. Details, such as incentive trips and executive retreats company is evolving. These execu- with and a basic agenda. With these delivery of personalized hotel ameni- are most certainly on the rise and are tive retreats allow executives to spend ideas and building blocks, determin- ties, menu options and branded gift very easy to plan as long as you have quality time together. They typically ing your budget and finalizing your items are normally addressed within determined your basic building blocks include an arrival reception, two or travel logistics can be determined. This the final 90 days leading up to your 12-14 months prior to your group’s three half-day or full-day board meet- will ensure smooth selection of an air- group’s arrival. Your meeting planner arrival. ings, and it is also common for these line, transfer transportation and hotel and hotel representative will guide companies to invite their top custom- accommodations. If your company you. Stacy Manzo is a 30-year hospitality industry ers to participate in a customer advi- would like to invite a motivational If you have a more extraordinary veteran who trains and develops sales teams to book and plan exclusive executive retreats sory board and provide an opportunity speaker, it’s also a good idea to secure itinerary, these details may require and incentive trips. She is director of sales to thank them personally for their a commitment a year in advance. If more advanced planning. For example, and marketing at the Koloa Landing Resort at business. These are very high-level you are merchandizing a theme for if you want to take your executives on Poipu on the island of Kauai, Hawaii.