Modernize and Simplify with Unity

DELL EMC UNITY™ ALL-FLASH MODERNIZE AND SIMPLIFY PROTECTION AND TRUST Security/Governance – Encryption – Data Protection – Services/Support

Reduce Costs (# Of Drives, Power, Floor Space. Etc.) FLASH Consistent And Predictable Performance

Lower Entry Costs And Scale As You Grow SCALE-OUT Manage Massive Capacity With Fewer Resources

SOFTWARE Automated Provisioning And Business Agility DEFINED Flexible And Programmable Data Services

CLOUD Policy Driven Service Delivery ENABLED On/Off Premises Data and/or Application Mobility

$50

$40 in Billion $ Billionin $30

$20 HARD DISK

Annual RevenueAnnual DRIVES $10

$- 2012 2013 2014 2015 20162016 2017 2018 2019 2020 2021 2022

ENTERPRISE MIDRANGE

VMAX 250F

RACK Multi-Controller SCALE Midrange Class of its own

UNITY MULTI CONTROLLER Enterprise Class Nimble Storage ACTIVE/ACTIVE Pure Storage UNIFIED Violin Memory Midrange ACTIVE/PASSIVE

7 © Copyright 2016 Dell Inc. 8 © Copyright 2016 Dell Inc. 9 © Copyright 2016 Dell Inc. 10 © Copyright 2016 Dell Inc.  All Inclusive Software Licensing  Consistent Net Maintenance Pricing  Product Needs to be Flash Optimized

UNITY 600F UNITY 600 UNITY 500F UNITY 500

UNITY 400F UNITY 400

UNITY 300F UNITY 300 ALL-FLASH HYBRID

VIRTUAL & CONVERGED

ALL-FLASH VIRTUAL CONVERGED HYBRID SIMPLE FLEXIBLE SLICK UX  ALL INCLUSIVE SW VIRTUAL  PURPOSE-BUILT  CONVERGED CLOUDIQ™  PROACTIVE ASSIST UNIFIED (NAS & SAN & VVOLs)  16PBe

MODERN AFFORDABLE ALL-FLASH DESIGN WITH INLINE ALL-FLASH STARTING UNDER $18K EFFICIENCIES & TIERING TO A CLOUD EARLY ADOPTER PROMO  XPECT MORE

SIMPLE TO SIMPLE TO SIMPLE TO SIMPLE TO BUY SETUP USE SUPPORT

ALL-INCLUSIVE NATIVE NEW HTML5 CLOUDIQ SOFTWARE MIGRATIONS EXPERIENCE PLATFORM

VMWARE AND PROACTIVE STREAMLINED RACK, STACK & MICROSOFT ASSIST ORDERING CONFIG IN MIN.’S INTEGRATION ECOSYSTEM

PROACTIVE ASSIST UNISPHERE CENTRAL CLOUD IQ DASHBOARD SELF SERVICE PORTAL CENTRALIZED MANAGEMENT & MANAGEMENT PLATFORM

HTML5, REST, PROACTIVE INLINE COMPRESSION, VMWARE, MICROSOFT & ASSIST, CLOUD ANALYTICS INTELLIGENT WEAR LEVELING OPENSTACK INTEGRATION

SCALABLE FILE SYSTEM UNIFIED SNAPSHOTS / IP MULTI-TENANCY, BUILT-IN UP TO 1000 DRIVES / 16PBe UNIFIED REPLICATION ENCRYPTION

BUILT-IN DATA QUALITY OF SERVICE / 5-NINES, EXTENSIVE LIFECYCLE MANAGEMENT QUOTA MANAGEMENT ECOSYSTEM & PROTECTION

FLASH UNIFIED Multicore Design Optimized

 Reduces protection storage requirements by 10 to 30x VMs APPLICATIONS FILES  Enables up to 50% faster backup

 30x Faster VMware recovery

 Backup as a Service

 Cloud-ready Data Protection Suite

DATA PROTECTION SUITE & DATA DOMAIN

The business benefits of VCE Vblock™ Systems

Faster time to market for new services VBLOCK 350 Slash downtime by

Speed deployment of new infrastructure from Increase productivity

ANY DEPLOYMENT ALL-FLASH HYBRID VIRTUAL PURPOSE-BUILT CONVERGED

ANY FILE BLOCK PROTOCOL NAS SAN VVOLS

ANY WORKLOAD TRADITIONAL FILE TRANSACTIONAL WORKLOADS

A MIXED WORKLOAD POWERHOUSE

Free up primary storage resources

Automated File Tiering • Policy based tiering – Age-based / Time-activated • No end user impact – Stub-based tiering Immediate Savings • Zero dollar license • Frees up inactive file storage • Reduced backup window

UNITY All-Flash STARTING HIGHEST PERFORMANCE All-Flash CONFIGS UNDER $18K* ALL-INCLUSIVE SOFTWARE W/ INLINE COMPRESSION

UNITY HYBRID UNDER $10K* PERFORMANCE OF FLASH WITH COST OF DISK ALL-INCLUSIVE SOFTWARE UNDER $1/GB

UNITY VSA UNITY VIRTUAL STORAGE SETUP TEST/DEV/ROBO FOR FREE, UPGRADE LATER FREE ALL-INCLUSIVE SOFTWARE CONNECTS TO UNITY HW DOWNLOAD

REPLICATION

ALL-FLASH HYBRID

VIRTUAL VIRTUAL

PURPOSE-BUILT

LIFETIME* 3-YEAR LIFETIME* MAINTENANCE MONEY-BACK FLASH ENDURANCE PRICE WARRANTY 3 PROTECTION PROTECTION YEARS

Lock-in services pricing and protection for the full service life of Unity

“it would be really hard to find another array that can beat Unity in (1) simplicity, (2) modernity, (3) flexibility, and (4) affordability all at the same time”

“a lot of mid-market storage buyers will likely end up deciding that Unity is better overall.”

“Unity’s offering of VIRTUAL, HYBRID, ALL-FLASH, and “The 2U chassis gives us CONVERGED systems allows us to more accuracy and FLEXIBILITY in data provides the most flexible offerings for center planning. No need to be a storage our customers.” Yong Xu expert.” Sean Wedige Director of Research and Development CTO, Global Enterprise Solutions

“The SIMPLICITY and the “It’s SIMPLISTIC to manage FLEXIBILITY that Unity offers will and I am also EXCITED to leverage the support our high growth business units REST API.” and give core IT more control of our Uli Betzler environment.” Sean Mulligan Storage Architect Storage Administrator

IOPS Current Costs Performance Financial

Response Time Future Costs DATA Impact DATA Impact Bandwidth TCO

Power Cooling Application Data Operational Business

Floor Space Workload DATA Impact DATA Impact Data Efficiency Improvement Ease of Use

Backup Slides UNITY customer-driven innovation Your feedback was key to a better total customer experience

CUSTOMER EXPERIENCE HOLISTIC CUSTOMER COMMITMENT LISTENING & ACTION IMPACT

We see that EMC values our feedback and that key suggestions have made it into final/production products - Unity Beta Customer Feedback

• Industry recognition and awards: • Based on feedback from thousands • Easier Installation: Decreased back-end Temkin Group, Technology Services of midrange customers in 2015, EMC cables from 30 to 6 and reduced rack Industry Association, Loyalty360, analysts identified improvement opportunities process by 97% (down to 2 minutes) around product simplicity and ease • Industry-leading customer satisfaction • Faster Provisioning: Now completed in of use seconds • Company-wide Total Customer • EMC’s Total Customer Experience, • Beta User Feedback: 100% Overall Experience program with dedicated Engineering and Product Management Satisfaction & 92% Net Promoter Score product quality and improvement team teams collaborated to act on ratings customer input: e.g. Changed GUI to HTML5 base instead of Java 29 © Copyright 2016 Dell Inc. CloudIQ overview CLOUD-BASED SOLUTION TO MONITOR AND MANAGE UNITY ENVIRONMENTS

Operational Dashboard Predictive Analytics Monitoring, Alerting, Reporting Planning and Optimization Pro-Active Health Score Proactive Support + Recommended Remediation

Unisphere NY Central Copy Production System Configuration NY Template

Create TX Clones! Clone TX

CA Clone CA

• More Affordable INLINE – Usable capacity  Effective capacity COMPRESSION – Efficient snapshots FILE SYSTEM • Simpler to Manage SHRINK – Less data to manage POINTER BASED – Over provision and shrink option SNAPSHOTS • Improved Endurance ZERO SPACE Reduced wear leveling RECLAIM – THIN PROVISIONING

INTELLIGENT INLINE COMPRESSION • Enabled through Unisphere or CLI • Non-disruptive • Compress existing data • LUN Level (all-flash pools / block) • Supports all data services • Only compresses where there will be sufficient savings 2:1 Expected Savings Unity can now support Now Available ~16PBe capacity

SIMPLE: Easy to use GUI to automate copy lifecycle management. No more custom scripts

SMART: One place for application owners to manage copies across applications, EMC arrays and mounting hosts

FRICTIONLESS: Applications owners and storage admins are on the same page with a transparent copy workflow Integrated Snapshots (Multiple Mount Points)

SOFTWARE PACKAGING BASE SOFTWARE

Management Unisphere & Central, CloudIQ, Inline Features Compression*, File Tiering QoS, ESA Adapter Unified Protocols File, Block, VVOLS

Local Encryption, Anti-Virus, AppSync Basic, Protection Local Copies (Snapshots) Remote Unified Remote Replication, Protection RecoverPoint Basic & for VM’s

Ecosystem VMware, Microsoft, OpenStack Integration (e.g. VSI, VASA, ESI, MMC, SCOM, etc)

64BIT SCALABLE FILE SYSTEM UNIFIED COPIES & REPLICATION (QUOTAS, SHRINK, SNAPS) IP MULTI-TENANCY

2U & FEWER COMPONENTS, VVOL SUPPORT SIMPLER INSTALLATION All INCLUSIVE SOFTWARE

INLINE EFFICIENCIES PENALITY FREE SNAPSHOTS, FALCON FALCON MIXING FLASH TECHNOLOGIES SIMPLIFIED (ONLINE) MIGRATIONS

HIGH DENSITY FLASH DRIVES INTEGRATED DATA COPY MGT (iCDM) FALCON COMING INTELLIGENT WEAR LEVELING SOON DENSE DAE IN STD RACK

BUILT IN SIMPLIFIED MIGRATIONS UNITY VNX1 AND VNX2

FC, iSCSI, NFS AND CIFS* MIGRATES LUNS, FILESYSYTEMS, MIGRATION FROM VNX QUOTAS, ACLS, AND EXPORTS BUILT-IN SOLUTION: SELF- TRANSPARENT TO FILE SERVICE WITHOUT REQUIRING APPLICATIONS, MINIMALLY ANY THIRD PARTY TOOL DISRUPTIVE FOR BLOCK