J.D. Power and Associates August 2011 Special Power Report

Honda is Highest-Ranked Non-Premium Brand in the 2011 Initial Quality Study Honda Earns Seven Model Awards—More Than Any Other Brand—and Three Plant Quality Awards

onda is the highest-ranked Non-Premium nameplate in the J.D. Power and Associates 2011 U.S. Initial Quality StudySM (IQS)—a benchmark study of new-vehicle quality Hafter 90 days of ownership. The study has been conducted annually for the past 25 years. Expected reliability continues to be the single- • : “Highest most-important reason why new-vehicle buyers choose one model Ranked Midsize over another. in Initial Quality” Honda earns seven initial quality segment awards—more than any • : “Highest Honda has ranked among Ranked in other brand in the study this year and the most the brand has ever Initial Quality in a Tie” received—and three awards for plant quality. This year, Honda is top 10 industry brands in one of two automakers to earn the Platinum Plant Quality Award, initial quality for 21 of the • : “Highest Ranked Compact Car in which represents the highest initial quality among plants producing past 25 years. Initial Quality in a Tie” vehicles for the U.S. market. • : Honda also receives the Bronze Plant “Highest Ranked Quality Award for the Americas for Compact / Nameplate Ranking: 2011 Initial Quality Study SUV in Initial Quality” Problems per 100 Vehicles • Lower Score Indicates Higher Quality the Crosstour, CR-V, and Element manufacturing facility, and the Silver • : “Highest Lexus 73 Plant Quality Award, Asia Pacific Ranked Sub-Compact Honda 86 Car in Initial Quality” 89 for the Civic and Insight production Mercedes-Benz 94 facility. • : Mazda 100 “Highest Ranked Midsize Porsche 100 Toyota 101 In all, Honda earns seven model Pickup in Initial Quality” Infiniti 102 awards in the 2011 IQS for the Cadillac 103 • : GMC 104 Accord, Crosstour, Fit, Element, and “Highest Ranked Industry Average 107 Ridgeline, as well as the Insight and Midsize Crossover/SUV Hyundai 108 in Initial Quality” Subaru 108 Civic in a tie. The Crosstour, an all- BMW 109 new model in 2010, and the Accord Chevrolet 109 Volvo 109 receive awards for a second consecutive year. In the Compact Chrysler 110 Crossover/SUV segment, Honda achieves the first and second rank Lincoln 111 Audi 113 positions for the Element and CR-V. The Odyssey ranks second in Kia 113 the segment. Buick 114 Jaguar 114 Ram 114 Honda Quality over Time Ford 116 Nissan 117 Historically, Honda has performed well in the Initial Quality Study, Jeep 122 placing among the top 10 brands in the study during 21 of the past Land 123 Scion 123 25 years. In addition, Honda received the most model-level IQS 131 awards among nameplates in three earlier years: 1997 (tie), 1998, Volkswagen 131 Mitsubishi 133 and 2008. Suzuki 136 137 This year, Honda achieves its highest-ever ranking among 50 75 100 125 150 nameplates in the IQS, and is also the highest-ranking Non- Source: J.D. Power and Associates 2011 U.S. Initial Quality StudySM (IQS) Premium nameplate.

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Segment Award Recipient Details (Lower Score Indicates Higher Quality) Why Is Initial Quality IQS PP100 Ranking—By Midsize Car Important? Midsize Car: Honda Accord Honda Accord (Total) 71 For consumers, initial quality Subaru Legacy 84 The Honda Accord performs 24% better than the Midsize (Total) 89 is an important consideration Car segment average in the 2011 IQS and 15% better than Nissan Altima (Total) 92 during the new-vehicle its next closest competitor in the segment. This is the second Midsize Car 93 Other models in the Midsize Car segment include (in alphabetical order): shopping and buying process. consecutive year that the Accord has ranked highest in its Buick LaCrosse, Buick Regal, Chevrolet Malibu, Chrysler 200, Ford Fusion (Total), Hyundai Sonata, Kia Optima,Mazda MAZDA6 Sedan, Mitsubishi Source: J.D. Power and Associates IQS Over the years, initial quality segment in initial quality. IQS PP100Galant, Ranking—By and Suzuki Kizashi Compact Car has been shown to be a good PP100 indicator of long-term vehicle Compact Car: Honda Civic and Honda Insight (tie) Honda Civic (Total) 79 durability. Furthermore, Honda Insight 79 The Honda Civic performs 29% better than the Compact Car 85 consumers expect high levels segment average in the 2011 IQS. Compared with 2010, the 94 of out-of-the-box quality, Ford Focus Sedan 97 Civic improves by 14% in initial quality, with improvement Mazda (Total) 98 and even a single concern, in six of eight study categories. The Civic has been among the Chevrolet Volt 100 Honda CR-Z 103 no matter how minor, can top three in its segment for the past 8 years. Compact Car 112 affect consumer perceptions Other models in the Compact Car segment include (in alphabetical order): This year, the Honda Insight earns its first model award and , Dodge Caliber, Hyundai Elantra (Total),PP100 Kia Forte (Total), of a vehicle model or brand. Mitsubishi Lancer (Total), , (Total), Suzuki SX4 performs 29% better than the Compact Car segment average. Source: (Total),J.D. Power Volkswagen and Associates IQS Golf (Total), and (Total) Compared with 2010, the Insight improves by 32%, with Chart Elements Verification Timeline of Changes/Updates improvements in all study categories. IQSElements PP100 Ranking—ByYes CompactType of Deliverable Crossover (Report, SUVWhite Paper, Case Study, etc.) SPR About the Study Data provided (Excel/Word/PPT): ✔ Data and/or edited chart provided on (date): Fill in date here/other info if needed Title of chart: ✔ Illustrator/InDesign printout of chart to editing on (date): Fill in date here/name of person editing The2011 U.S. Initial Compact Crossover/SUV: Honda Element; CR-V Second Subtitle of chart (if any): ✔ Flag chart if it contains unanswered info on (date): Fill in date here/other info if needed Axis titles (if any) okay:Honda Element✔ Follow-up on chart if it contains unanswered75 info on (date): Fill in date here/other info if needed Quality Study is based on The Element performs 35% better than the Compact Second axis legend (if any)Honda okay: ✔CR-VChart proofed by Rita/Sandy prior to final deliverable78 on (initial/date): Fill in date here/name Legend okay: Toyota FJ Cruiser✔ Editor’s Name Date 83 Task responses from more than 93 Crossover/SUV segment average in the 2011 IQS. Compared Source provided okay: Jeep Compass✔ Name or email Date Brief explanation of update or change to chart Jeep Patriot 95 Run Spell check when final ✔ Name or email Date Brief explanation of update or change to chart 73,000 purchasers and with 2010, the Element improves by 26% in initial quality, Mazda CX-7 95 Notes: Name or email Date Brief explanation of update or change to chart Nissan Xterra 98 lessees of new vehicles. with the largest improvements in the Features/Controls/ In case there is a need to include Name or email Date Brief explanation of update or change to chart additionalChart Elements information Verification on thisKia chart. SportageTimeline of Changes/Updates 104 Name or email Date Brief explanation of update or change to chart The study is based on a Elements Chevrolet EquinoxYes Type of Deliverable (Report, White Paper, Case Study, etc.) SPR114 Displays and Exterior categories. Name or email Date Brief explanation of update or change to chart Data providedCompact (Excel/ Crossover/SUVWord/PPT): ✔ Data and/or edited chart provided on (date): Fill in date here/other115 info if needed 228-question battery designed Title of chart: ✔ NameIllustrator/InDesign or email printoutDate of chart to editingBrief on explanation (date): Fill inof dateupdate here/name or change of toperson chart editing The CR-V exceeds the segment average by 32% and improves Name or email Date Brief explanation of update or change to chart Subtitle ofOther chart (ifmodels any): in the✔ CompactFlag chart Crossover/SUV if it contains unanswered segment info oninclude (date): Fill(in in date here/other info if needed to provide manufacturers alphabetical order): Dodge Nitro, Ford Escape (Total), GMC Terrain, Hyundai Axis titles (if any) okay: ✔ Follow-up on chart if it contains unansweredPP100 info on (date): Fill in date here/other info if needed by 13% from the previous year. Tucson, Jeep Liberty, Jeep Wrangler (Total), Mitsubishi Outlander, Mitsubishi with information to Second axisOutlander legend (if any)Sport, okay: MINI ✔ Countryman,Chart proofed byNissan Rita/Sandy JUKE, prior toNissan final deliverable Rogue, on Subaru (initial/date): Fill in date here/name Source: J.D. Power and Associates IQS IQS LegendPP100 okay:Forester, Ranking—By Suzuki GrandSub-Compact✔ Vitara,Editor’s ToyotaName Car RAV4, andDate Volkswagen Tiguan Task drive continuous product Source provided okay: ✔ Name or email Date Brief explanation of update or change to chart improvement. Consumers use Run Spell check when final ✔ Name or email Date Brief explanation of update or change to chart Sub-Compact Car: Honda Fit Notes: Honda FitName or email Date 80 Brief explanation of update or change to chart highlights of study findings in In case there is a need to include Name or email Date Brief explanation of update or change to chart additional information onKia this chart.Rio (Total) 85 their shopping and purchase The Honda Fit performs 40% better than the Sub-Compact Hyundai Accent (Total)Name or email Date Brief explanation106 of update or change to chart Car segment average in the 2011 IQS. Compared with 2010, (Total)Name or email Date Brief explanation115 of update or change to chart decisions. The study was Sub-Compact CarName or email Date Brief explanation of update133 or change to chart the Fit improves by 35%, with improvement in seven of the Name or email Date Brief explanation of update or change to chart fielded February-May 2011. Other models in the Sub-Compact Car segmentPP100 include (in alphabetical eight study categories. The Fit has been among the top three order): Chevrolet Aveo (Total), Ford Fiesta (Total), Mazda MAZDA2, and (Total) Source: J.D. Power and Associates IQS in its segment since the model was introduced in 2007. IQSChart ElementsPP100 V Ranking—Byerification MidsizeTimeline Pickup of Changes/Updates Elements Yes Type of Deliverable (Report, White Paper, Case Study, etc.) SPR Data provided (Excel/Word/PPT): ✔ Data and/or edited chart provided on (date): Fill in date here/other info if needed Midsize Pickup: Honda Ridgeline Title of chart: ✔ Illustrator/InDesign printout of chart to editing on (date): Fill in date here/name of person editing Honda Ridgeline 90 Subtitle of chart (if any):Nissan Frontier✔ Flag chart if it contains unanswered info on (date): Fill95 in date here/other info if needed The Honda Ridgeline performs 16% better than the Midsize Axis titles (if any) okay: Ram Dakota✔ Follow-up on chart if it contains unanswered info on (date):99 Fill in date here/other info if needed Pickup segment average in the 2011 IQS. Compared with Second axis legend (if any)Ford okay: Ranger✔ Chart proofed by Rita/Sandy prior to final deliverable on101 (initial/date): Fill in date here/name Legend okay: Chevrolet Colorado✔ Editor’s Name Date 103 Task 2010, the Ridgeline improves by 18% in initial quality, with Source provided okay:Midsize Pickup✔ Name or email Date Brief explanation107 of update or change to chart Run Spell check when final ✔ Name or email Date Brief explanation of update or change to chart the largest improvements in the Exterior, Features/Controls/ Notes: Other models in the MidsizeName Pickup or email segmentDate include (in alphabeticalBrief explanation order): of update or change to chart IQS PP100 Ranking—By Midsize Crossover SUV PP100 In case thereGMC is a Canyonneed to include and ToyotaName Tacoma or email Date Brief explanation of update or change to chart Displays, and Interior categories. additional information on this chart. Source: J.D. Power and Associates IQS Name or email Date Brief explanation of update or change to chart Name or email Date Brief explanation of update or change to chart Midsize Crossover/SUV: Honda Crosstour Name or email Date Brief explanation of update or change to chart Honda Accord CrosstourName or email Date Brief79 explanation of update or change to chart Dodge Durango 89 The Honda Crosstour performs 30% better than the Midsize Subaru Outback Wagon 89 Toyota Highlander (Total) Chart Elements Verification Timeline of Changes/Updates 96 Crossover/SUV segment average in the 2011 IQS. This 100 Elements Yes Type of Deliverable (Report, White Paper, Case Study, etc.) SPR Mazda CX-9 103 is the Crosstour’s second year in the study and the secondData provided (Excel/Word/PPT):Hyundai✔ SantaData Fe and/or edited chart provided on (date): Fill in date here/other105 info if needed consecutive year that it has ranked highest in its segment inT itle of chart: Honda✔ PilotIllustrator/InDesign printout of chart to editing on (date): Fill in date106 here/name of person editing Subtitle of chart (if any): Nissan✔ MuranoFlag chart if it contains unanswered info on (date): Fill in date here/other107 info if needed initial quality. Axis titles (if any) okay: Chevrolet✔ TraverseFollow-up on chart if it contains unanswered info on (date): Fill in108 date here/other info if needed Buick Enclave Second axis legend (if any) okay: ✔ Chart proofed by Rita/Sandy prior to final deliverable on (initial/date):109Fill in date here/name GMC Acadia 110 Legend okay: ✔ Editor’s Name Date Task Kia Sorento 110 Source provided okay: Toyota✔ 4RunnerName or email Date Brief explanation of update110 or change to chart Run Spell check when finalHyundai✔ VeracruzName or email Date Brief explanation of update111 or change to chart SM Source: J.D. Power and Associates 2011 U.S. Initial Quality Study (IQS) Notes: Mitsubishi EndeavorName or email Date Brief explanation of update113 or change to chart In case there is aMidsize need to include Crossover/SUV 113 Chart Elements Verification NameT orimeline email of Changes/UpdatesDate Brief explanation of update or change to chart The Special Power Report • Published by J.D. Power and Associates • Publish Date: August 2011 additional information on this chart. Name or email Date Brief explanation of update or change to chart ElementsOther models in theY esMidsizeType Crossover/SUV of Deliverable (Report, segment White Pape includer, Case Stud (iny , alphabeticaletc.) SPR © 2011 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Reproduction of Name or email Date Brief explanation of update or change to chart Data providedorder): (Excel/ DodgeWord/PPT): Journey,✔ FordData Edge,and/or edited Ford chart Explorer, provided Ford on (date): Flex,Fill inJeep date here/otherGrand info if needed any material contained in this publication, including photocopying of this publication in whole or in part, is Title of chart:Cherokee, and Nissan✔Name PathfinderIllustrator/InDesign or email printoutDate of chart toBrief editing explanation on (date): of Fillupdate in date or changehere/name to chart of person editing prohibited without the express written permission of J.D. Power and Associates. Advertising claims cannot Subtitle of chart (if any): ✔NameFlag or email chart if it containsDate unanswered infoBrief on explanation (date): Fill ofin dateupdate here/other or change info to ifchart needed Page 2 be based on information published in The Special Power Report. Axis titles (if any) okay: ✔ Follow-up on chart if it contains unanswered info on (date): Fill in date here/other info if needed PP100 Second axis legend (if any) okay: ✔ Chart proofed by Rita/Sandy prior to final deliverable on (initial/date): Fill in date here/name

LegendSource: okay: J.D. Power and Associates IQS✔ Editor’s Name Date Task Source provided okay: ✔ Name or email Date Brief explanation of update or change to chart Run Spell check when final ✔ Name or email Date Brief explanation of update or change to chart Notes:Chart Elements Verification NameTimeline or emailof Changes/UpdatesDate Brief explanation of update or change to chart In case there is a need to include Elements Yes NameType of or Deliverable email (Report,Date White Paper, CaseBrief Stud explanationy, etc.) SPRof update or change to chart additional information on this chart. Data provided (Excel/Word/PPT): ✔ NameData and/or or email edited chart providedDate on (date):BriefFill explanationin date here/other of update info or if changeneeded to chart Title of chart: ✔ NameIllustrator/InDesign or email printoutDate of chart to editingBrief on explanation (date): Fill inof dateupdate here/name or change of toperson chart editing Subtitle of chart (if any): ✔ NameFlag chart or email if it contains unansweredDate info onBrief (date): explanationFill in date of here/other update or changeinfo if needed to chart Axis titles (if any) okay: ✔ NameFollow-up or email on chart if it containsDate unansweredBrief info explanation on (date): Fillof update in date orhere/other change to info chart if needed Second axis legend (if any) okay: ✔ Chart proofed by Rita/Sandy prior to final deliverable on (initial/date): Fill in date here/name Legend okay: ✔ Editor’s Name Date Task Source provided okay: ✔ Name or email Date Brief explanation of update or change to chart Run Spell check when final ✔ Name or email Date Brief explanation of update or change to chart Notes: Name or email Date Brief explanation of update or change to chart In case there is a need to include Name or email Date Brief explanation of update or change to chart additional information on this chart. Name or email Date Brief explanation of update or change to chart Name or email Date Brief explanation of update or change to chart Name or email Date Brief explanation of update or change to chart Name or email Date Brief explanation of update or change to chart