Mission Statement

2017 mission statement

Rachael Ray Every Day serves up Rachael’s CAN-DO SPIRIT and relax-the-rules attitude. We give you delicious recipes you can’t wait to make, smart shopping tricks that save you time and money and new ideas for cool places to go and fun things to do with family and friends.

We’re all about SPICING UP YOUR ROUTINE and moving FUN to the top of your to-do list. 2017 rachael ray

Founder and editorial director of our acclaimed magazine, Rachael Ray is also AWARDS & the host of the EMMY AWARD-WINNING ACCOLADES syndicated Rachael Ray Show and the popular > April 2014: Named to the Food Network programs Rachael Ray's Kids PRESIDENT’S COUNCIL ON FITNESS, SPORTS Cook-off, Rachael Ray’s Week in a Day and AND NUTRITION by 30 Minute Meals. With a successful line of President Obama cookware and accessories, Rachael is also > September 2014: a best-selling author and currently has Named to Food & Wine 22 COOKBOOKS in print. She launched and Fortune magazine’s the Yum-o! organization, a charity aimed “MOST INNOVATIVE at inspiring the way Americans eat, and WOMEN IN FOOD AND DRINK” list Rachael’s Rescue to help animals in need. > September 2014: Led Parade magazine’s survey results on “THE NATION’S CHANGING TASTES” with regards to “MOST POPULAR CHEFS”

> 8 COOKBOOKS named to the NEW YORK TIMES BEST SELLERS LIST Updated 10/27/2016

2017 Source: GFK MRI Spring 2015 Source:

account executive. & Group Publisher & Group VP E Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY For more information contact contact information more For is for anyone who is serious about her passions passions her is serious about who anyone is for

at [email protected] or your or your [email protected] at

and Self , as well as the from Sisters’ Secrets to Life is what surrounds you. Life is food and family and friends and family is food Life you. surrounds is what Life magazine in January magazine in January , a highly popular digital brand. became Editor-in-Chief became Editor-in-Chief Rachael Ray Every Day Every Ray Rachael American Health for Women . , Rachael Ray Every Day 6.1 MILLION READERS but doesn't take herself too seriously. She believes that cooking, eating She believes and seriously. too herself take doesn't but day-to-day. the to pleasure adds about food caring LIFE IS NOW. as it happens." day every of the most and making and fun

(John Wiley and Sons), and

Cocktail Parties, Straight Up! Easy Hors D’oeuvres, Cocktail Parties, Straight Up! Easy Hors Rachael Ray Every Day Rachael Ray Every Day Mademoiselle Style Confident Entertaining In addition, Purcell is the co-author, with her sister, In addition, Purcell is the co-author, with of with Delicious Drinks and Inspired Ideas for Entertaining at Harper’s Bazaar with the magazine, including Articles Editor and with the magazine, including Articles positions Deputy Editor. She has also held editorial magazine, where she served as Executive Editor. magazine, where she served as Executive Health She began her career at Self as Senior tenure Editor and held several positions in her robust RachaelRaymag.com website. Purcell joined 2012. Purcell is responsible for overseeing editorial 2012. Purcell is responsible published 10 times a year content for the magazine, and reaching LAUREN PURCELL of

LAUREN PURCELL LAUREN editor-in-chief Updated 10/27/2016

2017 account executive. & Group Publisher & Group VP E COOKBOOKS BRANDED PRODUCTS RachaelRayMag.com RachaelRay.com RachaelRayShow.com DIGITAL

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RECYCLED PAPER RECYCLED SEPTEMBER 2016 2016 SEPTEMBER SUPER MAKE MEALS Cook Eat All All Month! Eat > > > >

DIGITAL EDITION DIGITAL brand overview Updated 10/27/2016

2017

account executive. & Group Publisher & Group VP E Source: MediaRadar, Jan 2016 – December 2016 2016 Jan MediaRadar, Source: Health, Fitness, Beauty, Fashion Travel/Transportation Family/Children Wine/Liquor/Beer

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WHAT WE'RE ABOUT WHAT editorial content editorial Updated 10/27/2016

2017

All editorial subject to change. change. to subject editorial All account executive. ISSUE: ISSUE: & Group Publisher & Group

IN EVERY IN EVERY VP September 26 September April 25 and easy dinners. and easy E guide to cookingguide to one July 26 February 24 February Playbook: A complete A complete Playbook: no stress, super quick no stress, delicious recipe for six for delicious recipe NEW Shortcut Suppers NEW Shortcut OCTOBER: Faves Fall crisp! getting The weather’s ideas treats, Our tailgating Halloween your showing for of spirit and a rundown beauty looks fall the new up! right you warm will Close: On Sale: MAY: MAY: Healthy Eating taste healthy making We’re delicious! The supermarket seasonal with is bursting this are and so produce, Plus: month’s recipes. brunch and Day Mother’s as getaways spring break warms. the weather Close: On Sale:

Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY

August 29 August March 28

June 23 January 23 January SEPTEMBER: SEPTEMBER: Family/Back Schoolto with fall Gearing up for tweaks, simple style recipes, weeknight easy favorites football-season for tricks and the best lunchtime. #winning Close: On Sale: APRIL: Time, Save Save Money and meal-prep Shopping, help to secrets cooking big this spring. save you menu our Easter Plus: and kitchen showdown blowing worth upgrades on. refund tax your Close: On Sale:

For more information contact contact information more For

at [email protected] or your or your [email protected] at

February 21 February November 21 November June 27 September 20 September April 28 December 21 Holiday ‘Tis the season to and shine with sparkle and fashion day-to-night impress to recipes beauty, that and gifts a crowd (without the love spread the bank). breaking Close: On Sale: beauty hacks to, of course, of course, to, beauty hacks the menu. Close: On Sale: DECEMBER: Close: On Sale: JULY/AUGUST: Summer Parties Summertime means party ideas for time! Great entertaining, outdoor heatproof to games from MARCH: Get Cozy! takes new in with Snuggle on classic chilly-weather up your and cozy recipes, our decor picks, space with and comfy (not DIY tweaks a look Plus: style. dumpy!) celebrates back as Rachael annual Feedback her 10th SXSW. party at

October 24 May 30 May January 17 January

August 23 August March 27 November 14 November editorial calendar editorial Close: On Sale: ideas and how to have some have to ideas and how fun. serious family Our Thanksgiv annual ing planning guide: a great table-setting menu, easy NOVEMBER: NOVEMBER: Thanksgiving Close: On Sale: up a serious spread without without up a serious spread on the oven. turning ever Rachael shares what’s what’s shares Rachael tips on the grillcookin’ with whipping for and tricks Outdoor Fun barbecue season! It’s JUNE: Grilling and Close: On Sale: and Valentine’s recipes recipes and Valentine’s heat. bring the that delicious year yet with with yet delicious year and hearty winter healthy snacks dishes, Super Bowl Kick Off Kick Off Year! a New most your Jump-start JANUARY/FEBRUARY: JANUARY/FEBRUARY: Updated 10/27/2016

2017 DEC 2016 Source: Alliance for Audited Media Audited for Alliance Source: account executive. & Group Publisher & Group DEC 2015 VP E DEC 2014 DEC MIL 2013 Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY DEC

2012

DEC 2011 & DEC 2010 DEC For more information contact contact information more For 1.7 2009 DEC at [email protected] or your or your [email protected] at 2008 DEC 2007 1.5 MIL FEB 2007 1.3 MIL OCT 2006 750,000

2006 APR/MAY 450,000

2005 NOV/DEC

350,000

sustained circulation established Updated 10/27/2016 d

e Massachusetts New Hampshire Rhode Islan d Main Connecticut 2017 New Jersey Delaware Marylan Vermont a account executive. Source: AAM Statement, 6/30/2016 AAM Statement, Source: & Group Publisher & Group New York VP a Virginia a E Pennsylvania South North Carolin Florid Carolin West Virginia o Ohi Georgia

a a Kentucky Michigan Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY Alabam Tennessee Indian i

Illinois a Mississipp Wisconsin PAID & VERIFIED CIRCULATION 104,722 212,271 83,025 1,614,934 86,901 237,570 287,244 79,447 256,866 147,021 119,867 Louisian a Arkansas Missouri Iow

Minnesota a Oklahom Kansas For more information contact contact information more For North Texas South Dakota Dakota Nebraska

at [email protected] or your or your [email protected] at

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• • • • • • • & VERIFIED CIRCULATION PAID TOTAL REGION • • a Utah o Arizon Idah a Nevad Hawaii Washington Oregon California

Alaska regional circulation Updated 10/27/2016

2017 Source: MRI Spring, 2016 Source: account executive. & Group Publisher & Group VP E 13 22 37 87 52 39 59 48 44 6.1 50.8 Rachael Ray Every Day Every Ray Rachael 1,315 3,159 2,337 3,582 2,924 2,255 2,664 CAREY WITMER, CAREY $64,374 For more information contact contact information more For

at [email protected] or your or your [email protected] at Aud (000) Aud Comp (%) (000) Aud Comp (%) Aud (000) Aud Comp (%) (000) Aud Comp (%) (000) Aud Comp (%) Comp (%) Comp (%) (000) Aud Comp (%) (000) Aud Comp (%) Aud (000) Aud

OF CHILDREN ANY COLLEGE PRESENCE AGE 25–54 AGE 35–54 MEDIAN HHI $ HHI $75K+ WOMEN MEN MEDIAN AGE AGE 18–34 AGE 18–49 TOTAL ADULTS

audience demographics 2017 ratecard

Effective January/February 2017 Issue Rate Base: 1,700,000

SPACE GROSS RATES

Page 4C $184,600 Page 2C $164,300 Page BW $164,300

2/3 Page 4C $165,000 1/2 Page 4C $123,600 1/3 Page 4C $85,500

2/3 Page BW $143,400 1/2 Page BW $107,600 1/3 Page BW $76,200

Cover 2* $230,800 Cover 3 $193,900 Cover 4* $230,800

FOR SPECS VISIT MEREDITH.COM/AD-SPECS Updated 8/1/2016

For more information contact CAREY WITMER, EVP & Group Publisher at [email protected] or your Rachael Ray Every Day account executive.

*Closing date is one month prior to published space close Updated 10/27/2016

2017

account executive. & Group Publisher & Group

VP E ices

Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY 310-689-1637 Account Manager Account [email protected] Christine 312-281-3541 DETROIT 330 Suite Drive, 1050 Wilshire 48084 MI Troy, 248-649-5925 Fax: Karen Barnhart Manager Account [email protected] 248-205-2571 WEST COAST 270 Suite Pointe, 800 Corporate 90230 CA City, Culver Wooton Molly West Coast Director [email protected] CHICAGO 1500 Suite 333 N. Michigan Avenue, IL 60601 Chicago, 312-580-7907 Fax: Butler-Mingey Michelle Director Account [email protected] 312-853-1220 Rozmanich Christine For more information contact contact information more For at [email protected] or your or your [email protected] at

@meredith.com

212-455-1202 Smyth Brendan Sales Development Director Brendan.Smyth 212-499-2185 [email protected] 212-455-1207 Parks Mallory Director Southeast [email protected] Food/Packaged Goods Director [email protected] 212-455-1409 Ellen Kamhi Health & Beauty Director NEW YORK Avenue 805 Third NY 10022 New York, 646-293-6247 Fax: Ehasz Tiffany MARKETING DIRECTOR 212-551-6977 [email protected] 212-499-1880 [email protected] KRISTIN GUINAN CAREY WITMER CAREY EVP & GROUP PUBLISHER advertising sales o sales advertising Updated 10/27/2016

2017

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Every Day

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AHEAD - - NOT READING RECYCLED PAPER RECYCLED SEPTEMBER 2016 2016 SEPTEMBER SUPER MAKE MEALS Cook Eat All All Month! Eat 73% 63% Rachael Ray are epicurean lifestyle magazines 87% 85% 83% 78% * Starch: Aug 15-July 16 vs. Aug 14-July 15 Sources: Spring 2016 MRI, Rachael Ray Every Day People Panelists Day People Every Ray Rachael MRI, Spring 2016 Sources: 15 14-July Aug 16 vs. 15-July Aug * Starch: For more information contact contact information more For

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> > > > > >

> active Updated 10/27/2016

2017 account executive. & Group Publisher & Group VP E Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY Publisher is not liable for any failure or delay in publishing in the Magazine in publishing in the Magazine or delay failure any Publisher is not liable for Advertisers may not cancel orders for, or make changes in, advertising after after in, advertising changes or make for, cancel orders not may Advertisers of advertisements in the Magazine, is not liable for failure to meet positioning meet to failure is not liable for Magazine, in the of advertisements PUBLISHER numbers. key in error any for liable not is and requirements, ON INSERTION ALL POSITION STIPULATIONS TREAT WILL to objections not consider any Publisher will REQUESTS. AS ORDERS the on-sale months after than six (6) later positioning of an advertisement appears. the advertisement in which of the issue date any advertisement submitted to it. Publisher does not guarantee positioning Publisher does not guarantee it. to submitted advertisement any the issue closing date. Cancellation of orders or changes in advertising to be to advertising in changes or orders of Cancellation date. closing issue the inserts card and for pages, content in positions opposite placed on covers, the issue closing prior to thirty (30) days the date after not be accepted will in the units printed special advertising for orders of Cancellation date. the date after not be accepted will and gatefolds, such as booklets Magazine, Publisher accepts the event In the issue closing date. prior to days sixty (60) deadlines, be such acceptance must of the foregoing any after cancellation at additional charges to be subject may and such cancellation in writing, Publisher’s discretion. The conditions of advertising in the Magazine are subject to change without without change to subject are in the Magazine The conditions of advertising subsequent issues will be accepted at the then-prevailing rates. rates. the then-prevailing at be accepted subsequent issues will notice. Publisher will announce ad rate changes thirty (30) days prior to prior to thirty (30) days changes announce ad rate Publisher will notice. for Orders effect. take rates the new of the issue in which the closing date Publisher is not liable for any failure or delay in printing, publishing, or publishing, in printing, or delay failure any Publisher is not liable for circulating any copies of the issue of the Magazine in which advertising is advertising in which copies of the issue of the Magazine any circulating strike, of God, accident, fire, an act or arising from, by, is caused placed that Publisher’s control. beyond or other occurrence terrorism

CIRCULATION GUARANTEE The (AAM). Media Audited is a memberfor of the Alliance The Magazine print circulation on the AAM’s reported is based guarantee base rate following is advertising in which the calendar year over averaged the Magazine for brand by advertisers national to print circulation placed. Publisher guarantees (12)-month twelve the audited the event In or service. product of advertised Publisher base, rate the guaranteed meet does not print circulation average be must which only, in ad space credit the advertiser to rebates shall grant AAM statements the issuance of audited months following six (6) used within based on the difference be calculated will Rebates the period of shortfall. for and the AAM audited time of publication base at rate the stated between regional to print circulation Publisher does not guarantee 12-monthaverage. used by the AAM are by reported print circulations and regional advertisers, rates. advertising the Magazine’s determining as a basis for Publisher only PUBLISHER’S LIABILITY 1. 2. 2. 2. 3. For more information contact contact information more For at [email protected] or your or your [email protected] at conditions & magazine (the “Magazine”), as may be revised by Publisher by be revised as may “Magazine”), (the magazine

No agency commission is payable, and Publisher will not grant any any not grant and Publisher will commission is payable, agency No discounts, on production charges. Any discounts received by advertiser on advertiser by discounts received Any charges. discounts, on production charges. production not be applied to may ad space charges Agency commission (or equivalent): fifteen percent (15%) of gross of gross (15%) percent fifteen commission (or equivalent): Agency advertising space charges, payable only to recognized agents. recognized to only payable space charges, advertising Agency and advertiser are jointly and severally liable for the payment of allof payment the for liable severally and jointly are advertiser and Agency costs of collection of late payment. payment. of collection of late costs invoices arising from placement of advertising in the Magazine and for all and for in the Magazine placement of advertising from arising invoices If an account is placed with a collection agency or attorney for collection, all for or attorney agency collection a an account is placed with If the full advertising rate shall apply. shall apply. rate the full advertising commissions and discounts will be rescinded or become null and void and or become null and void be rescinded commissions and discounts will Advertiser shall pay all international, federal, state and local taxes on the and local taxes state federal, all international, shall pay Advertiser Invoices are rendered on or about the on-sale date of the Magazine. Magazine. the of date on-sale the about or on rendered are Invoices printing of advertising materials and on the sale of ad space. materials printing of advertising (10) business days prior to the issue closing date. All payments must be in be must payments All the issue closing date. to prior days business (10) currency. States United following exceptions. For all advertising not placed through a recognized a recognized not placed through all advertising For exceptions. following than the issue no later be received must rates card rate at payments agent, ten prior to is not established if credit is required Prepayment closing date. Payments are due within thirty (30) days after the billing date, with the with the billing date, after thirty (30) days due within are Payments Publisher expressly reserves the right to reject or cancel for any reason reason any or cancel for reject to the right reserves Publisher expressly Publisher may require payment for advertising upon terms determined by by determined upon terms advertising for payment require Publisher may default in the payment of bills, charges for all advertising published as of the of as published all advertising for bills,of charges payment the in default due and payable. shall become immediately date cancellation at any time any insertion order or advertisement without liability, even even liability, without or advertisement insertion order time any any at of cancellation for the event In or accepted. acknowledged if previously Publisher prior to publication of any advertisement. of any publication Publisher prior to 1. CANCELLATION AND CHANGES 7. 7. 6. 6. 5. 5. 4. 4. 3. 3. 2. 2. AGENCY COMMISSION AND PAYMENT 1. orders, reservation orders, blanket contracts, instructions or documents that or documents that instructions contracts, blanket orders, reservation orders, will be binding on Publisher, terms and conditions these with or alter conflict of Publisher. a senior executive by unless authorized in writing meredithtabletmedia.com/sfp/terms-conditions.php. Submission of insertion Submission meredithtabletmedia.com/sfp/terms-conditions.php. acceptance of constitutes the Magazine in placement of advertising for order insertion any or conditions in terms No conditions. and terms the following Rachael Ray Every Day Every Ray Rachael For www.RachaelRayMag..com. to go version, latest the For time. to time from http:// to go and Conditions, Terms Publisher’s Digital Editions Advertising The following are certain terms and conditions governing advertising advertising and conditions governing certain terms are The following print edition of (“Publisher”)in the U.S. Corporation Meredith published by

terms advertising Updated 10/27/2016

2017 account executive. & Group Publisher & Group VP E Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY

This agreement shall be governed by and construed in accordance with with in accordance and construed by shall be governed This agreement the laws of the State of New York without regard to its conflicts of laws of laws its conflicts to regard without York of New of the State the laws this to arising out of or related or proceeding action civil Any provisions. York New of State the of record of courts the in shall brought be agreement of District the Southern Court for District County or the U.S. York in New of such the jurisdiction consents to its agency and Each advertiser York. New action such civil of any of venue the laying to objection any courts and waives in such courts. or proceeding Insert linage contributes to corporate page levels based on the ratio of the based on the ratio levels page corporate to contributes linage Insert open rate of the insert to the open national P4C rate. the open national of the insert to open rate Advertising units of less than 1/3 page size are accepted based on issue accepted size are units of less than 1/3 page Advertising availability as determined by Publisher. by as determined availability Requested schedule of issues of ad insertions and size of ad space must schedule of issues of ad insertionsad space must and size of Requested accompany all insertion orders. Orders and schedules are accepted for the for accepted and schedules are Orders all insertion orders. accompany re-assigned be not may and only service or product of brand by advertising without the consent companies affiliated or to services or other products to of Publisher. If a third party either acquires or is acquired by advertiser during the term of term the during advertiser by acquired is or eitheracquires party third a If an insertion order, any advertising placed by such third party in an issue of the such third placed by advertising any an insertion order, to not contribute of the acquisition will the date closed prior to that Magazine discounts. earning advertiser’s For advertising units less than full-page size, insertion orders must specify if must insertion orders size, units less than full-page advertising For orders for all advertising units must state if advertisement carries a coupon. carries if advertisement state units must all advertising for orders advertisement is digest, vertical, square, or horizontal configuration. Insertion or horizontal configuration. square, vertical, is digest, advertisement 6. 6. ADDITIONAL COPY AND CONTRACT REGULATIONS 1. 2. 2. 3. 4. 5. REBATES AND SHORTRATES ad space than the uses more if advertiser advertiser Publisher shall rebate use all such ad to based. Failure were billed ad rates quantity of space on which short-rated be will advertiser such event, In rates. ad higher in shallspace result the billed between Publisher an additional sum based on the difference and owe rates. and higher rates

For more information contact contact information more For at [email protected] or your or your [email protected] at conditions & The word “advertisement” will be placed above all advertisements that, in that, all advertisements be placed above will “advertisement” The word Publisher’s opinion, resembles editorial matter. editorial Publisher’s opinion, resembles In the event the Publisher provides contest or sweepstakes management management or sweepstakes contest the Publisher provides the event In As part of the consideration and to induce Publisher to provide such services, such services, provide induce Publisher to and to part of the consideration As shall indemnify and hold harmless and severally jointly and advertiser agency products such materials, Losses arising from any and against Publisher from Claims. any those arising from to, but not limited including, or services, advertiser jointly and severally represent and warrant that any materials, materials, any that and warrant represent and severally jointly advertiser or on by provided prizes) or services to, but not limited (including, products Publisher. against claim any in not result will or advertiser agency behalf of services, email design or distribution or other promotional services in services otheror promotional distribution or emaildesign services, and agency placed in the Magazine, advertisements with connection Publisher’s acceptance of an advertisement for publication in the Magazine Magazine the in publication for Publisher’sadvertisement acceptancean of The liability of Publisher for any act, error or omission for which it may be may it which for or omission error act, any Publisherliability of The for No advertiser or agency may use the Magazine’s name or logo without without name or logo use the Magazine’s may or agency advertiser No each such use. permission for Publisher’s prior written does not constitute an endorsement of the product or service advertised. advertised. service or endorsementan product the of constitute not does the error. In no event shall Publisher be liable for any indirect, consequential, indirect, any shall Publisher be liable for no event In the error. income lost to, limited not but including, incidentaldamages, or special or profits. held legally responsible shall not exceed the cost of the ad space affected by of the ad space affected the cost shall not exceed responsible held legally All pricing information shall be the confidential information of Publisher, and of Publisher, shallconfidential the be information information pricing All obtaining Publisher’s prior written consent. obtaining Publisher’s prior written neither agency nor advertiser may disclose any such information without without such information disclose any may nor advertiser neither agency Agency and advertiser jointly and severally represent and warrant that each that and warrant represent and severally jointly and advertiser Agency such advertisement to be in compliance and conformity with any and all laws, and all laws, any with be in compliance and conformity to such advertisement or of the states or any States of the United and statutes ordinances orders, thereof. subdivisions of the Magazine, including, but not limited to, (a) claims of invasion of (a) claims of invasion to, but not limited including, of the Magazine, infringement, trademark or publicity, of privacy of rights violation privacy, or any advertising, false libel, misrepresentation, infringement, copyright of failure the (b) or “Claims”), Publisher (collectively, against otherclaims Publisher from and against any loss, liability damages and related expenses expenses and related loss, liability damages any and against Publisher from publication “Losses”) arising from (collectively, fees) (including attorneys’ or derivations in alleditions, formats applicable of such advertisements matter that violate any law or infringe any right of any party. As part of the As party. of any right any or infringe law any violate that matter agency publish such advertisement, induce Publisher to and to consideration shall indemnify and hold harmless and severally jointly and advertiser advertisement submitted by it for publication in the Magazine including, including, in the Magazine publication it for by submitted advertisement services, creative Publisher has provided which those for to, but not limited or subject or other content text photographs, illustrations, contains no copy, 5. 5. 4. 4. 3. 3. 2. 2. 1. MISCELLANEOUS

3. 3.

terms advertising Updated 10/27/2016

. 2017

Specificationsare subject change. to account executive. & Group Publisher & Group

: VP

Materials for all processes

: Rachael Ray Every Day Every Ray Rachael CAREY WITMER, CAREY

Send Color Proofs to Pam Hutchcroft at the address Send Color Proofs to Pam Hutchcroft at the address below. • Choose Issue: e.g. March • For Materials Extensions or Production Questions, contact: Pam Hutchcroft Meredith Content Center 1716 Locust Street, LS227 Des Moines, IA 50309 515-284-3210 [email protected] File Formats • Preferred format: PDF/X-1A • Acceptable format: PDF File Resolution Requirements • Vector (PDF/X-1A, PDF) • 300 dpi/2400 dpi for Line Work Retention of Materials: will be held for one year then destroyed, unless otherwise notified. MATERIAL DELIVERY MEREDITH AD EXPRESS: To join go to: https://meredith.sendmyad.com an account please observe NOTE: When establishing the Minimum Requirements to avoid processing errors. so • Create an account if you have not already done • Choose: “Send My Ad” • Choose Publication: Rachael Ray Every Day X 5.375”

For more information contact contact information more For 2.75” X 10.875” 8.25” X 3.625” 8.25” X 10.875” 16.5” X 10.875” 5” X 7” 5.25” X 10.875” 4” X 10.875” 8.25” 16.5” X 5.375” TRIM SIZE November 21 April 25 February 21 October 24 May 30 August 29 September 26 March 28 June 27 January 17 ications at [email protected] or your or your [email protected] at f 3” X 11.125” 8.5” X 3.875” 8.5” X 11.125” 16.75” X 11.125” 5.25” X 7.25” 5.5” X 11.125” BLEED SIZE 4.25” X 11.125” 8.5” X 5.625” 16.75” X 5.625” September 20 February 24 August 23 December 21 July 26 March 27 June 23 January 23 April 28 November 14

SPACE/MATERIALS ON-SALE

VERTICAL PAGE HORIZONTAL VERTICAL HORIZONTAL VERTICAL

HORIZONTAL 3 3 3 2 2 2 / / / / / / OCT NOV DEC APRIL MAY JUNE JUL/AUG SEPT 2017 CLOSING SCHEDULE 2017 CLOSING ISSUE JAN/FEB 17 MAR 1 1 1 SPREAD (2 PAGES) SHORTCUT SUPPERS FULL PAGE 2 1 1 SPACE 2 PAGE SPREAD adspeci Updated 10/27/2016

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2017 Specificationsare subject change. to account executive. & Group Publisher & Group VP E . composite SWOP certified proofs for color certified proofs SWOP composite THREE) Rachael Ray Every Day Every Ray Rachael TWO CAREY WITMER, CAREY Proofs must indicate the proofing product or system used, used, or system product the proofing indicate must Proofs prepress supplier contacts and information showing conformance to the the to conformance prepress showing supplier and information contacts Data. Application Manufacturer’s For an up-to-date list of SWOP approved color proofs, please visit: please visit: proofs, color approved an up-to-date of SWOP list For More, for except stock grade on Publication proofed should be Ad Supply a minimum of Supply www.swop.org. www.swop.org. and commercial Bookazines Magazine Special Interest Home, Traditional stock. grade on Commercial should be proofed which work (American Baby requires requires Baby (American proof. subscribersto and Association membera is of DDAP Corporation Meredith the CGATS/SC6, by developed standards and supports all digital exchange committee. arts standards graphic accredited • proofs. on all analog or digital halftone required • Color bars are • Color bars should be include: (above). website on SWOP size as found 100% color bars at − SWOP color. tints of each process − A solid and 25%, 50% and 75% − Solid overprint. 39%. and yellow magenta cyan-50%, balance patch- one gray least − At as also recommended. 25%, 50% and 75% at overprints − Two-color or a Comparator, Proof − The color bar can be a GCA/GATF Bar or digital equivalent. Proofing GATF/SWOP • • requiring line screens: systems • Proofing – use 133 line Stock Grade − Publication line – use 150 Stock Grade − Commercial the color and quality of print reproduc not met, guidelines are the above If for be referenced will compliant not SWOP are that Proofs vary. tion may the supplied to match a reasonable achieve to try will Meredith only. content ROTOGRAVURE TITLES ROTOGRAVURE minimum 5% a require will magazines More and Gardens & Homes Better off dot is 3% Fade on edges. & square-up areas the highlight print dot to PROOF REQUIREMENTS certified color a SWOP do not supply if they that understands Advertiser can Meredith that lasercolor proof a supply they if or bars color with proof the sup to print and will the supplied proof to a color match not guarantee plied file. • supplied file. be made from must • Proofs of size. be 100% must • Proofs certified. be SWOP must • Proofs For more information contact contact information more For - at [email protected] or your or your [email protected] at

New files are required for ads that need type changes such as key- New files are required for ads that need type

All supplied materials intended for use in Meredith publications must Reverse type should use a dominant color (usually 70% or more for To avoid low-res (soft type) or 4/c black type, type should be built in Color type, reverse type and/or line art should not be less than .007 at the On 4/C ads, Pantone colors, other spot colors, and non-CMYK elements Use of illegal characters in file names will not be accepted. (example: &,/,- Use of illegal characters in file names will not Spread Ads: Keep live matter 1⁄4” away from either side of center or Spread Ads: Keep live matter 1⁄4” away from All Bleed Ads – Keep live matter a minimum of 3/8” inside the bleed All Bleed Ads – Keep live matter a minimum Partial page ads should be build to 100% of their actual trim size with the be build to 100% of their actual trim size with Partial page ads should Single page ads should be built to 100% trim size with the marks & bleeds with the marks to 100% trim size should be built Single page ads Set the offset setting to .167 when creating PDF/X-1A files so the standard .167 when creating PDF/X-1A files so the standard Set the offset setting to represented in the accompanying SWOP proofs. larger to minimize register problems on the production press. be properly trapped and, when possible, image trapping should be the shape of the letters. Where practical and not detrimental to the appearance of the job, make the type in the subordinate colors slightly at the thinnest part of the character. Quark, Indesign or Illustrator and not within Photoshop. thinnest part of the character. Single color type should be no less than .004 must be converted to CMYK. ,~,%, (,) #, ‘, $ etc or anything after the extension). ,~,%, (,) #, ‘, $ etc or anything after the extension). the gutter, contact production department if the visual spacing between the gutter, contact production department if words or letter is critical. dimensions on all four sides. a headline crossing over 1⁄2” total across the gutter. For spread ads with dimensions. trim. Keep live matter in a minimum of 1⁄4” inside trim dimensions. trim. Keep live matter in turned on. If ad bleeds, extend bleed a minimum marks & bleeds option trim live matter a minimum of 1⁄4” inside of 1/8” beyond trim. Keep or “bleed” area. beyond 1/8” of a minimum extend bleed bleeds, ad If on. turned option trim, bleed and center marks are included but not in the “live” image area marks are included but not in the “live” image trim, bleed and center • • • • To create a rich black use 100% K and 60% C. • • • Four color solids should not exceed SWOP density of 300%. • the extension. • Limit File Name to 24 characters INCLUDING • Include and/or embed all fonts, images/scans, logos and artwork. • Include and/or embed all fonts, images/scans, • Do not nest PDF files in other PDF files. • Do not nest EPS files in other EPS files. FILE SPECIFICATIONS/GENERAL GUIDE FILE SPECIFICATIONS/GENERAL LINES • Do not apply style attributes to basic fonts. codes, addresses, phone numbers, etc. A corresponding color contract proof codes, addresses, phone numbers, etc. A corresponding is required to show these changes. Note: • • All non-bleeds ads should be built to 100% of the non-bleed specs. • All non-bleeds ads should • • • LIVE MATTER REQUIREMENTS LIVE MATTER • mechanicalrequirements