An exploration of COVID-19 and through global human stories

MARCH 2020 We hear it so often now; we are living in unprecedented times. The Coronavirus and social distancing measures are having an extraordinary impact on our lives today and will continue to do so into the foreseeable future.

To help uncover insights into these strangest of times we’ve run a Discover.ai project, sampling millions of social media posts and hundreds of diverse blog and news sites, where people are discussing their rich and varied experiences online, across the UK, US, Italy and China.

In just two days we’ve been able to immerse ourselves in conversations spanning social media, parenting, care, working from home, science, public health, wellbeing and travel and to draw out key insights on a truly global scale. We believe no other approach can provide this breadth of scope yet depth of insight at such speed.

Our key conclusion from this analysis is that while these times are extraordinary and also disturbing, the key insights we need come from the ordinary and yet richly inspiring stories people are sharing whilst living their lives and learning to get by. Importantly, this insight comes from the spontaneous things people are saying and doing day to day - perhaps not those things they would choose to say if asked specific questions about their experiences in more traditional consumer research.

To navigate the richness that we uncovered, we have identified 10 big behavioural themes, each one with multiple sub themes and each one a window into people’s experiences that we believe can serve as inspiration to help us navigate resourcefully this unprecedented experience.

2 1. TALKING .. (BECAUSE WE CAN'T DO MUCH ELSE)

Talking is probably the best known version of therapy. Whether into thin air; the not always responsive air of therapists' rooms or endlessly into social media. We're all doing it right now. SECOND INSIGHTS & IMPLICATIONS GUESSING AND The language of speculation SPECULATING Both guesswork and uncertainty but also the idea Imagination and invention is a resource of gambling or cashing in to manage risk and uncertainty. From one day to the next, when we are dealing with unprecedented degrees of uncertainty, at every level, then 1 speculation is rife. EXAMPLE QUOTES

ANYONE HAVE A GUESS (AND BASED ON THIS MOTIVATION, DOES ANYONE KNOW THE BUT IT IS ALSO UNCLEAR I KNOW IT'S ONLY A GUESS) WHEN INDIVIDUALS FEEL SITUATION AT DISNEYSEA OR HOW MANY MILD CASES OF HOW MUCH IT WILL SLOW THREATENED, UNABLE TO DISNEYLAND AMIDST THE REMAIN UNREPORTED - SO THE GAIN OF THE PPS IF EZRA CONTROL THE RESULTS, OR CORONOA VIRUS SCARE THE DEATH RATE COULD COMES OUT WITH MAJOR FEEL ANXIOUS AND UK ALSO BE LOWER NEWS RIGHT IN THE MIDDLE POWERLESS, CONSPIRACY UK OF THIS SCARE? THEORIES JUST PROVIDE A UK WAY TO REDUCE THE SENSE OF THREAT CHINA

BREAKING NEWS INSIGHTS & IMPLICATIONS WE’RE The idea of frequency, regularity is interesting FOLLOWING A sense of monitoring news & EVERY UPDATE repeated acts e.g. handwashing - nervy repetitive Knowledge is power or the illusion of it. tasks Hanging on to every headline, tuning in to every update, streaming dedicated news resources to our phones .. 2 forewarned is forearmed .. EXAMPLE QUOTES

I MEAN WE ALL HANDLE THIS DO NOT GO OUT, WASH YOU WEATHER WEB: RECOMMEND RECOMMEND DIFFERENTLY -I PERSONALLY HANDS FREQUENTLY, DRINK CORONAVIRUS, THE WORLDOMETERS…INFO I THINK FEEL MORE IN CONTROL IF I PLENTY OF WATER, PAY APOCALYPTIC PREDICTION IT’S /CORONAVIRUS AFTER THAT...ON WEB, EXCELLENT STAY CONSTANTLY ON TOP ATTENTION TO THE LATEST OF A TEAM OF SCIENTIST: 650 COUNTRY BY COUNTRY SITE, OF THIS NEWS OF THE VIRUS MILLION PEOPLE WILL GET SHOWS DAILY INCREASES & UK CHINA SICK DEATHS & RECOVERY BY ITALY COUNTR, ALSO MANY GRAPHS UK

4 REVELLING IN THE INSIGHTS & IMPLICATIONS WHY’S AND Staccato style passing of information & opinion WHEREFORE’S AND STIRRING THE POT Creates compelling sense of urgency & scandal Excitement creates energy. Disasters can incite their own weirdly attractive state of melodrama. Gossip streams & fake news are perhaps a way to find the buzz needed to rise to previously 3 unknown experiences and the challenges they present.. EXAMPLE QUOTES

LAWYER AND CITIZEN TEXAS PENAL CODE - FALSE THE WESTERN MEDIA PEOPLE ARE FINALLY JOURNALIST ALARM OR REPORT STATES A ESTABLISHMENT RELISHES AT STARTING TO REPORT ABOUT VANISHED WHILE PERSON COMMITS AN EVERY OPPORTUNITY TO IT ..CHINA BUILT A LAB TO DOCUMENTING THE OFFENSE IF THE PERSON POUNCE ON THE #XINJIANG STUDY SARS AND EBOLA IN CORONAVIRUS LOCKDOWN KNOWINGLY ISSUE, RAISING WILD - AND US SCIENTISTS CHINA COMMUNICATES A REPORT SPECULATIONS FROM WARNED IN 2017 THAT A OF AN EMERGENCY THAT HE ""INTERNMENT CAMPS"" TO VIRUS COULD 'ESCAPE' KNOWS IS FALSE OR CLEANSING UK BASELESS .. CHINA UK

SPINNING INSIGHTS & IMPLICATIONS Using dramatic and APOCALYPTIC apocalyptic language and PROPHECIES imagery Judgement day, zero, Fearing the worst can be oddly epicentre comforting. Like watching horror movies. The experience of escalating to an intense experience of fear then coming back down to 'normal' equates to a self-soothing experience on a 4 chemical as well as notional level. EXAMPLE QUOTES

AND WHEN MANY OF US I HAPPEN TO PREFER THE JUDGEMENT DAY: TODAY IS US SCIENTIST WARNED DON'T EVEN KNOW WHEN APOCALYPTIC GENRE, THE DAY THAT NEW APOCALYPTIC VIRUS COULD WE'LL BE ABLE TO MOVE MAINLY BECAUSE IT IS QUITE INFECTIONS IN CHINA ESCAPE LAB AT EPICENTER FREELY OUTSIDE AGAIN, IT POSSIBLE IT COULD HAPPEN SHOULD APPROACH ZERO OF CORONAVIRUS OUTBREAK CAN BE HARD TO IMAGINE A – PICTURE THE USA USA SUNNY, NON-APOCALYPTIC CORONOAVIRUS KILLING 20% FUTURE OF SICK PEOPLE INSTEAD OF UK 2% USA

5 2. TRYING ON SOME DIFFERENT VERSIONS OF DENIAL

Denial is a primitive, deep rooted, psychological defence mechanism. It typifies early childhood experience "It's not happening - lalala". One of the most fascinating aspects of adult denial is how complicatedly inventive we can become in finding strategies for denial. BOILING IT INSIGHTS & IMPLICATIONS Absurd strings of incoherent DOWN TO numbers that are essentially SIMPLE MATHS meaningless A confusion of nothing ness under which lies panic So much of the discussion around the corona virus is focused on cold hard numbers and statistics .. all squared away in an orderly fashion that belies 1 the reality of our experience. EXAMPLE QUOTES

USING YOUR STATISTIC OF USING THESE NUMBERS THE TOTAL NUMBERS ARE: - CHINA CORONAVIRUS: 639 DEAD, 290K-650K DEATHS PER 1 FATALITY RATE 2.5% 109/4295 40,235 CONFIRMED, 31,534 CASES - LIVE BREAKING BILLION INFLUENZA CASES, 20% OF CASES IN SERIOUS INCLUDING 36 IN HK, 10 IN NEWS QUOTING: DANGEROUS THATS ONLY A DEATH RATE OR CRITICAL 855/4295 LETS MACAO AND 18 IN TAIWAN - TIMES, HERE´S TODAYS NUMBERS: - 34,313 CONFIRMED CASES OF 0.029% - 0.065% OUT OF ASSUME NO MORE CASES 909 DEATHS, INCLUDING ONE WORLDWIDE - 27,209 SUSPECTED 83,909 CASES OF COVID-19 AND 10% IN IN HK - 3,283 DISCHARGED, CASES - 707 FATALITIES - 5,666 IN THERE HAVE BEEN 2,869 SERIOUS/CRITICAL DIE (85) INCLUDING ONE IN MACAO SERIOUS/CRITICAL CONDITION - UK SO 191 DEAD OR 4.4% AND ONE IN TAIWAN - 23,589 1,805 RECOVERED FATALITY RATE… SUSPECTED CASES FOR USA USA CHINA

CONFUSION, INSIGHTS & IMPLICATIONS The idea of liberty and an DEFIANCE & attack on liberty PARTIES IN THE A force to claim back our PARK rights, values of a free society Much talk of chaos and anarchy. We will refuse to go quietly. The idea of this and the attendant measures required are a fundamental challenge 2 to our liberty. EXAMPLE QUOTES

I'D RATHER DIE OF WE MUST WIN THE BATTLE THE POLICE BLITZ IN CORONAVIRUS BRITISH PUB CORONAVIRUS THAN BE AGAINST THE VIRUS AND CERVETERI CHURCH AND THE CHAIN VOWS TO STAY OPEN SCARED OF EVER LEAVING TAKE BACK OUR RIGHTS AND TOTAL ABSENCE OF AMID CORONAVIRUS BUT MY HOUSE AGAIN CLAIM THE VALUES OF A FREE REACTIONS FROM CHURCH WITH SOCIAL DISTANCE SOCIETY FORMED BY FREE AND INSTITUTIONS IS AN BETWEEN DRINKERS UK INDIVIDUALS ALARMING SIGNAL OF WHAT USA IS NOW THE CULTURE OF ITALY THIS STATE OF EMERGENCY ITALY

7 INSISTING THERE’S INSIGHTS & IMPLICATIONS NO EVIDENCE, IT’S Overt cynicism and mis belief: the sense of a grand ALL BEEN conspiracy OVERBLOWN Juxtaposition of opposing emotions A very overt and deeply classic form of denial. This literally is not happening. Typically, here, discussion revolves around comparisons with colds or 3 common flu and a theory of fake news. EXAMPLE QUOTES

BREAKING: PRESIDENT TRUMP STS@ IT'S ALL ABSOLUTE IF I WERE OF A SUSPICIOUS WHAT I AM SCARED ABOUT IS THE CALLS A PRESS CONFERENCE SCARE SCENARIOS – DON’T STATE OF MIND, I MIGHT LOSS OF REASON AND WAVE OF TO ASSURE THE AMERICAN YOU SEE THAT .. HOW MANY WONDER WHY THIS NOT VERY FEAR THAT HAS INDUCED THE PEOPLE THAT THE DIED FATAL DISEASE, OF ORIGIN MASSES OF SOCIETY INTO A #CORONAVIRUS HAS BEEN MYSTERIOUS, IS BEING SPELLBINDING SPIRAL OF PANIC UK COMPLETELY CONTAINED, REPORTED IN SUCH ONE THING FOR CERTAIN IS THAT APOCALYPTIC TERMS IN A MONTH WE WILL KNOW HOW USA LETHAL COVID-19 IS AND IF THIS UK IS A OVERREACTION UK

CASTING BLAME INSIGHTS & IMPLICATIONS Overt and often offensive AND cyber bullying and blame ASPERSIONS casting Sense of chaos, disorder, Blaming is well understood as a cognitive confusion distortion. This is all happening - but by assigning blame I can somehow make it go away, give it back to where it came from. We saw here some shocking depth of prejudice at a stated and, perhaps more 4 worryingly even, also subliminal, level. EXAMPLE QUOTES

THE SCARIEST THING IS THE EUROPE AND THE UNITED IT’S HUMAN NATURE TO CORONAVIRUS, FORZA #SIDEEFFECT OF THE STATES BLAME CHINA FOR BLAME SOMEONE ELSE, NUOVA'S RACIST BLITZ EPIDEMIC - THE CONFLICTS, TRANSMITTING THE VIRUS TO ARGUE AGAINST IT, SAY IT’S AGAINST CHINESE STORES #BLAME, #CYBERBULLYING, THEM, CHINA ACCUSES NOT OUR FAULT AND THERE’S ITALY HEATED EMOTIONS EUROPE AND THE UNITED NOTHING WE CAN DO USA STATES OF EUROPE OF POOR UK PREVENTION AND CONTROL THAT CASUED THE SPREAD CHINA

8 3. CONSTANTLY SEEKING DIVERSION & ENTERTAINMENT

escapism. n. the tendency to escape, from the real world, to the delight or security of a fantasy world. THE ETERNAL INSIGHTS & IMPLICATIONS RELIABILITY OF The things we lean on – small indulgences at best or significant addictions as CAKE AND worst. PROSECCO But a sense these are Comfort eating is a known phenomenon. allowable in current times Comfort foods are a 'real thing'; foods that incur a psychologically pleasing state. Here, we see shoppers bulk buy snacks, while a French comedian muses 1 that "we will come out of this not better but fatter" ... EXAMPLE QUOTES

'TONIC' FOR VIEWERS AS ITV FROM BEAUTY REGIMENS TO THIS CAN ALSO TRIGGER AUTOCONSOLATION: FOOD, AS PREPARES TO SHOW IRISH HOMEMADE CARNIVAL THINGS LIKE EATING AND WELL AS FROM A HORMONAL RACING IN A BARREN LIVE GAMES, RESIDENTS STUCK AT SUBSTANCE ABUSE &PHYSIOLOGICAL POINT OF SPORTING LANDSCAPE, HOME FOUND WAYS TO DISORDERS BECAUSE THESE VIEW, OFTEN ACTS AS A "CUDDLE" ALSO FROM AN EMOTIONAL THANKS TO WORLDWIDE ENTERTAIN AMID THE THINGS CAN MAKE YOU FEEL POINT OF VIEW: FOLLOWING AN CORONAVIRUS OUTBREAK LOCKDOWN LIKE YOU’RE GAINING UNPLEASANT EVENT, A GOOD UK CHINA CONTROL ON A PARTICULAR PIZZA OR A SLICE OF CAKE CAN AREA OF YOUR LIFE WHEN GIVE A MOMENT OF EVERYTHING ELSE FEELS OUT GRATIFICATION OF CONTROL, SAYS DR ITALY WRIGHT USA

A CONTINUED INSIGHTS & IMPLICATIONS FASCINATION WITH A strange inter mingling of fantasy & reality HOW THE OTHER HALF LIVES At the same time reassuring & alarming; sense of relegating Online discussions around celebrities the issue to the land of ‘soap’ coping may emphasise we are in this together & be iconic and instructive. At the same time, they serve to distance & deny, pushing this whole lived experience back 2 into the domain of fantasy entertainment (where it does not need to be dealt with). EXAMPLE QUOTES

LONDON-BORN POP STAR THE RICH FLEE LONDON KATY PERRY 'IS IN DAILY MAIL FUELS SAM SMITH IS ""SCARED" AHEAD OF CORONAVIRUS LOCKDOWN' DUE TO A CORONAVIRUS LOCKDOWN LOCKDOWN: VISCOUNTESS PANIC AS ABC PRESENTERS UK 'CORONAVIRUS SCARE' WEYMOUTH STAYS AT HER STAR LIVE FROM THEIR LONGLEAT ESTATE WHILE UK LIVING ROOMS LADY MARY CHARTERIS SELF- UK ISOLATES OUTSIDE CITY UK

10 HERE WE ALL INSIGHTS & IMPLICATIONS Sense of us all resorting to the ARE, WATCHING same defence mechanisms is FROM HOME bonding silly stuff We are all in this together “Put the telly on”. A metaphor for escapism doing the same if ever there was one. Stories of Netflix bingeing, or holing up with boxed sets, along with of course a sharp rise in online gaming and pornography have all been mentioned. At the same time, hearteningly, 3 record book sales are apparently a thing too. EXAMPLE QUOTES

TENCENT IS HAVING A HARD I THINK A LOT OF PEOPLE, NETFLIX IS GOING TO AFTER THE CORONAVIRUS TIME KEEPING UP WITH CORONAVIRUS OR NOT, ARE REDUCE ITS STREAMING SCARE, ONLINE ACTIVITIES DEMAND FOR ITS GAMES SITTING AT HOME WATCHING QUALITY AFTER SUBSCRIBERS HAVE BEEN ACCELERATED AMID THE CORONAVIRUS NETFLIX HAVE TURNED TO BINGE- SIGNIFICANTLY MAKING A OUTBREAK WATCHING THEIR FAVOURITE HUGE ENTRY INTO UK CHINA SHOWS AMID THE CORONA UPCOMING 5G VIRUS OUTBREAK UK UK

11 4. JUST HUNKERING DOWN TO WHAT WE KNOW

‘Hunkering down’ is an old Scottish expression for sitting tight and low to ride out a storm. Holding on hard to what we know is a very human reaction to adversity. GROWING UP, INSIGHTS & IMPLICATIONS EVEN WHILE Centrality of parental care role (often still with mother). FEELING LIKE A LITTLE KID Time to confront our collective responsibility here A need to be grown up while your - families & children their internal narrative runs closer to that of care something we all need to step up for a toddler. This reminds of our collective responsibility to the plight of parents trying to hold everyone 1 together right now. EXAMPLE QUOTES

WHEN YOUR CHILD COMES IN THE FACE OF THIS LIFE AS WE KNOW IT SEEMS I ALSO WONDER WHETHER OVER AND ASKS YOU WHY EPIDEMIC, PEOPLE MAY HAVE TO BE CHANGING BY THE SHE HAS PICKED UP FROM YOU ARE HOLDING A MOBILE THE FOLLOWING SECOND BEYOND OUR THE MEDIA THE WORRIES PHONE FROM MORNING TO PSYCHOLOGICAL PROBLEMS: CONTROL, PARENTS ARE THAT ADULTS ARE HAVING NIGHT- WHAT HAPPENED TO UPSET, NERVOUS, ANXIOUS, REALLY STRUGGLING ABOUT THE CORONAVIRUS: I MAKE YOU SAD OR ANXIOUS EASY TO BE ANGRY, USA HAVE A FEELING WE MAY CHINA COMPLAINING; SOME FEEL START TO SEE A LOT OF ISOLATED HELPLESS, CHILDREN BECOMING MORE DEPRESSED PESSIMISTIC; ANXIOUS ABOUT THIS DIFFICULT TO TAKE CARE OF UK SELVES AND FAMILIES; CHINA

KEEPING CALM INSIGHTS & IMPLICATIONS And did I say – Keep calm? ! (EASY TO SAY) A sense of over stating the point masking a strong sense of panic in fact here

The 'keep calm & carry on' mantra had already long lost its way in popular culture in favour of the far more relatable 'now panic & freak out'. Most narrative online we are seeing suggests we are in truth swinging uncontrollably 2 between the two. EXAMPLE QUOTES

WE KEEP CALM, DECORUM, IRONICALLY, THE OFFICIALS I THINK THE BEST WE CAN DO THE QUEEN IS SET TO AND COMMUNICATION – NOW URGING CITIZENS TO RIGHT NOW IS PRACTICE OUR ATTEND TOMORROW’S COMMON SENSE PREVAILS KEEP CALM UNDERSTAND GROUNDING AND CALMING COMMONWEALTH DAY ITALY FAR MORE ACUTELY THAN TECHNIQUES, MAKE HEALTHY SERVICE AT WESTMINSTER THE GENERAL PUBLIC HOW CHOICES, WASH OUR HANDS ABBEY ALONGSIDE OTHER UK AND TRY TO KEEP CALM SENIOR ROYALS IN A CLEAR USA MESSAGE THAT SHE IS DETERMINED TO KEEP CALM AND CARRY ON UK

13 RECALIBRATING INSIGHTS & IMPLICATIONS (LIKE REALLY, WHAT Need to prioritise – sense of counting our blessings and a need to refocus on the simple REALLY MATTERS) things

Isolation imposes a different Getting a bit of pace to life where we can see perspective. Distancing ourselves. We the stuff that is important are having to take a step back, recalibrate and work out what is really important. While it may be easy to say, 3 it's not easy to do. EXAMPLE QUOTES

I AGREE WITH WHAT MANCINI WE’VE BECOME SO WE DO NOT SAY THAT IT WILL TOGETHER WE WOULD SAID, THE MOST IMPORTANT COSSETED THAT WHAT WE’RE BE EASY, BUT WE INVITE YOU FOCUS, DEMONSTRATING THING IS TO SAFEGUARD THE SEEING AS APOCALYPTIC, IS TO TRY, COMFORTING US AT UNITY AND WHAT ARE THE HEALTH OF ALL, IT IS AN ACTUALLY VERY SIMILAR TO THE THOUGHT THAT, WHEN PRIORITIES TO PUT IN FRONT EXCEPTIONAL SITUATION NORMAL LIFE IN SOME ONE DAY ALL THIS IS OVER, ITALY ITALY COUNTRIES WE WILL BE ABLE TO UK APPRECIATE EVEN MORE THE SIMPLE THINGS THAT BEFORE WE TOOK IT FOR GRANTED ITALY

TELLING THE TALE INSIGHTS & IMPLICATIONS FOR POSTERITY “I The sense that no. days into the pandemic has become a WAS HERE IN new measure of time COVID-19” A new language / set of measures / a new calibration I was here. The idea of who we are or where we are now as somehow indelible. The notion of leaving your mark. Chroniclers abound, diarising verbally 4 & visually, an attempt to lock the moment? EXAMPLE QUOTES

DURING THAT TIME IN THE WE'VE BEEN TOGETHER FOR IT’S THE LANTERN FESTIVAL THIS ITALIAN HUOSHENSHAN HOSPITAL, 20 DAYS - COUPLES SHARE TODAY, AND ALSO THE 17TH PHOTOGRAPHER IS HE RECORDED HIS DAILY LIFE THEIR SELF-ISOLATION DAY SINCE THE DOCUMENTING HER LIFE IN WITH A POSITIVE ATTITUDE HORROR STORIES #CORONAVIRUS-HIT CITY THE CORONAVIRUS AND RECEIVED THOUSANDS #WUHAN WAS LOCKED LOCKDOWN UK OF ENCOURAGING DOWN USA MESSAGES FROM ACROSS CHINA THE NATION CHINA

14 HOLDING INSIGHTS & IMPLICATIONS We are reminded of the sheer BLINDLY TO strength of genuine conviction FAITH AND HOPE and commitment While for some religious extremes are not relatable in a sense we re all sharing now this same vision of blind faith

Holding on to blind faith. Hope springs eternal. Most of us hold to some kind 5 of belief system to keep us going. EXAMPLE QUOTES

BELIEVERS IN WUHAN BRAVE THE PURPOSE OF THE WORK IN LIFE I HAVE ALWAYS BEEN GREECE’S ORTHODOX CORONAVIRUS TO SHARE IS TO SING THE GREAT OPTIMISTIC BUT RIGHT NOW I CHURCH SAID THAT HOLY THE GOSPEL - CHRISTIANS IN NATIONAL SPIRIT IN THE THINK I HAVE LOST COMMUNION, THE CHINA ARE SHARING THEIR FORM OF SONGS, TO ENTHUSIASM AND FAITH IN PARTAKING OF WINE SOAKED FAITH BY RISKING DEATH TO STRENGTHEN THE FAITH OF EVERYTHING IN BREAD FROM THE SAME GIVE OUT PROTECTIVE FIGHTING THE EPIDEMIC, TO ITALY CHALICE FOR ATONEMENT FACEMASKS TO THE CITIZENS TRANSMIT POWER, AND TO FROM SINS, WOULD OF WUHAN, THE EPICENTER INSPIRE PEOPLE. CONTINUE DESPITE THE OF THE CORONAVIRUS CHINA CORONAVIRUS OUTBREAK UK USA 5. TRYING TO BE BRAVE – IT IS WARTIME, AFTER ALL

Deploying the metaphor of wartime vs peacetime. The sense that our peacetime has been shockingly shattered with a strange, distorted juxtaposition of today’s peacetime reality with wartime imagery and language. BOLSTERING OUR INSIGHTS & IMPLICATIONS SPIRITS, WITH A Sense of the provocative emotions of pride, humility REVIVAL OF BLITZ and guilt all inter mingled MENTALITY Juxtaposition between opposing and conflictual Wartime stories - like Greek emotions Mythologies - are a way to inspire ideas of hope and courage. Invoking the metaphor of war and the romantic ideals associated can elevate our 1 experience. EXAMPLE QUOTES

CORONAVIRUS HAS IN FACT, I AM WITNESSING YOU DECIDE TO WORK TO CARE HOME RESIDENTS DECLARED WAR ON THE YOUR MATURITY AND SAVE THE AGEING AND THE INVOKE BLITZ SPIRIT AMID WORLD SO WE MUST ALL OPENNESS IN THE LIFE WEaK - AS IN WAR - WHILE CORONAVIRUS CHAOS STOP OUR SELFISH WHINING DRAMA OF FIGHTING THE DOZENS OF ITALIANS SPENT UK AND REMEMBER THAT YOU EPIDEMIC THE WEEKEND ON THE SKI CAN’T FIGHT AND WIN - WARS CHINA RESORTS ON LATEST WITHOUT MAKING SOME LOMBARDY NEWS, SPEAKS SACRIFICES THE DOCTOR OF BERGAMO: UK ITALY

GOING ‘UP TO INSIGHTS & IMPLICATIONS Sense of immense bravery THE FRONT’ and also fear

Collective feelings both of So many owe so much to so few... This responsibility and shame image of a notional frontline and the concurrent emotions of pride and humility it leaves over for those of us in the notional 'backline' plays its part in engendering a sense of responsibility 2 and order in a time of crisis. EXAMPLE QUOTES

HEALTH CARE WORKERS SHE HAS ACTIVELY JOINED ONE DOCTOR WARNED WORKING TIRELESSLY TO ACROSS CHINA ARE GOING THE RANKS OF VOLUNTEERS AGAINST COMPLACENCY RESPOND TO THIS CRISIS TO THE FRONT LINES TO TO RESOLUTELY WIN THE AND SHARED WHAT LIFE IS BEHIND THE SCENES, ON THE HELP FIGHT THE FIGHT AGAINST EPIDEMIC LIKE FOR HEALTH STAFF ON FRONTLINE, OR AT HOME CORONAVIRUS OUTBREAK PREVENTION AND CONTROL THE FRONTLINE ' UK "I WAS AFRAID WHEN I FIRST CHINA UK ARRIVED, BUT ONCE I STARTED WORK MY FEAR WAS GONE." CHINA

17 6. REFRESHING EXCHANGES WITH REAL MEANING

Doctrines of mindfulness that encourage us to live in the moment fully have never felt more pertinent. There is the new sense that this is no longer a rehearsal and we are now living in a collective moment of truth. GETTING THAT INSIGHTS & IMPLICATIONS New ties are created as THEY ARE ALL people band together OUR FAMILY Rapidly forge bonds through bitter and binding experience A proverb says "In time of test family is best". Yet crisis times can create concepts of kinship that surpass blood ties and bind seemingly disparate individuals together in a tight knot of 1 support. EXAMPLE QUOTES

NO MATTER WHICH COUNTRY SHE CAN UNDERSTAND THIS IF YOU THINK YOU ARE THE MEDICAL STAFF TOOK PIONEERED THE FATHER AND SON’S LONGING WORRIED ABOUT YOUR GOOD CARE OF EVERYONE, DEVELOPMENT OF THE NEW FOR LOVED ONES. WE MUST FAMILY IN THIS JUST LIKE THEIR FAMILY CROWN PNEUMONIA WORK HARDER TO TAKE CORONAVIRUS CRISIS, TRY MEMBERS AND THEY WERE VACCINE, IT SHOULD ADHERE GOOD CARE OF EVERY HAVING SOME LOVED ONES VERY MOVED TO THE CONSCIOUSNESS OF OBSERVER, SO THAT THESE HALF A WORLD AWAY IN A CHINA THE HUMAN COMMUNITY FRAGILE HEARTS CAN SITUATION LIKE THIS SUPPORT & SHARE ALWAYS FEEL THE WARMTH USA GLOBALLY EVEN WITHOUT THE CARE OF CHINA THEIR LOVED ONES. CHINA

NO SHIT! IT’S INSIGHTS & IMPLICATIONS Shocking levels of prejudice TIME TO SAY IT persist LIKE IT IS. Sense of the mask falls in time of test Time for the turning of the tables and calling out the righteous. Drastic times call for measures. Time to tell it like it is and call out prejudice, 2 hypocrisy. EXAMPLE QUOTES

SUFFERERS HAVE TO FIGHT THE NEW EPIDEMIC HAS CORONAVIRUS OUTBREAK IS DUE TO SERIOUS RACIAL POLLEN, RAGWEED AND CAUSED A WORRYING WAVE DIVINE PUNISHMENT FOR DISCRIMINATION IN FRANCE, DUST, AND THEY HAVE TO OF PREJUDICE AGAINST GAY PRIDE PARADES - WELL, AN ANONYMOUS ASIAN FIGHT PEOPLE SCARED OF ETHNIC GROUPS IN CHINA HE'S A BIT OF A TW4T ISN'T WOMAN LAUNCHED THE "I AM AND EAST ASIA AND SHE HE?" NOT A VIRUS" HASHTAG ON UK CALLED ON MEMBER STATES UK SOCIAL MEDIA AND TO MAKE EVERY EFFORT TO FORWARDED IT ON TWITTER PREVENT SUCH HOPING TO RAISE DISCRIMINATION. AWARENESS OF RACIAL CHINA DISCRIMINATION IN FRANCE CHINA

19 SAYING THANK INSIGHTS & IMPLICATIONS YOU (AND Personal message of thanks to those helping the sick, the medics and health care EVERYTHING ELSE workers THAT MATTERS) In parallel messages as well Before it’s too late ..It's better to say too to nearest & dearest much than too little. Crises dissolve cool facades rapidly and force us to confront the feelings we have for people who are important. For fear of losing them - the 3 need to tell them how we feel. EXAMPLE QUOTES

AT THIS TIME WE CAN TALK SOME PEOPLE, INCLUDING IT COMES AS THOUSANDS OF THERE ARE MANY MESSAGES TO OUR FAMILY MEMBERS, SCHOOLCHILDREN, HAVE ITALIANS IN ROME, MILAN, OF SOLIDARITY THAT HAVE THANK OUR PARENTS FOR BEEN USING SOCIAL MEDIA AND NAPLES APPLAUDED COME TO ITALY AND TO THEIR NURTURING GRACE, TO SHARE THEIR MESSAGES HEALTHCARE WORKERS ITALIANS FROM THE MUSICAL AND ENHANCE PARENT- OF LOVE AND SUPPORT, TO FROM THEIR BALCONIES AND WORLD FOR THE CHILD RELATIONSHIP HELP BOOST THE MORALE OF WINDOWS YESTERDAY CORONAVIRUS CHINA MEDICAL PROFESSIONALS UK ITALY USA

20 7. AN ANTHOLOGY OF THE COMIC AND CURIOUS

In Architecture of Happiness Alain de Botton talks about the conceptual role of home to stabilise us with "the important truths" which, "distracted and irresolute, we have trouble holding onto".

This one is all about the stability of home truth. The kaleidoscope of colour represented by snapshots of ordinary but wonderful human moments in all this panic allows us to surround ourselves with insights into our extra-ordinary human experience and powerful home truths. A COLLECTIVE INSIGHTS & IMPLICATIONS BLESS FOR ALL Brief yet intensely emotional glimpses THAT MAKES US LOVELY & HUMAN Recognition all around with people of all sorts all around Stripping people back to what makes the world us human binds us all in collective empathy. This crisis is rife with glimpses of relatable human moments which can feel strangely comforting, as 1 if we received a silent hug in return. EXAMPLE QUOTES

REUTERS / THURSDAY, RESTLESS PETS, HUNGRY CHINESE OFFICIALS SOUGHT THIS IS THE MOMENT THE MARCH 19, 2020 RESIDENT CHILDREN AND SLOW TO HELP RESIDENTS’ DUTCH PM, MARK RUTTE, LAURENT LANTHIER AND HIS INTERNET CONNECTIONS EMOTIONAL TOLL AMID THE ENDED A PRESS SON ROBIN, 12 POSE BEHIND BECAME A MAJOR CORONAVIRUS LOCKDOWN, CONFERENCE BY SHAKING THE WINDOW OF THEIR HOME CHALLENGE FOR ADVISING THEY HAVE A HANDS WITH A COLLEAGUE - WITH OBJECTS SIGNIFICANT BROADCASTERS THIS WEEK GOOD CRY AND DO SOME MOMENTS AFTER WARNING TO THEM DURING A AS MANY PRESENTERS PUNCHING EXERCISES . THE PUBLIC AGAINST DOING CORONAVIRUS LOCKDOWN HOSTED PROGRAMMES CHINA SO AMID THE UK FROM HOME AMID THE #CORONAVIRUS OUTBREAK CORONAVIRUS UK USA

A CERTAIN DARK INSIGHTS & IMPLICATIONS Gallows humour as a way to HUMOUR cope

Mass outflow of comedy in They say laughter is the best social media on a daily basis medicine. Social media usage analysis in the last month has noted that the emoji most commonly associated with the coronavirus has been crying laughing followed closely by crying 2 loudly. This says it all really. EXAMPLE QUOTES

'ALL I NEED NOW IS A MANU FEILDEL DISCOVERS WE HAVE AN OPEN AND NEW YORKERS ARE TORN QUARANTINI': SINGER TINA HIS SIGNATURE SAUCE IS HONEST CONVERSATION BETWEEN TRYING TO COPY ARENA SHOWCASES HER ONE OF THE ONLY ITEMS ABOUT OUR FEARS OF THE THE ITALIANS SINGING ON SENSE OF HUMOR AGAIN LEFT IN THE FRESH MEAT FUTURE, ONE OF US GETTING THEIR BALCONIES AMID THE AISLE AT WOOLWORTHS TESTED FOR COVID, AND FOR CORONAVIRUS LOCKDOWN UK AFTER CORONAVIRUS PANIC THE SAKE OF A MOMENT OF AND POKING FUN AT THOSE BUYERS STRIPPED THE LEVITY APOCALYPTIC WHO ARE TRYING TO SET UP SHELVES GROOMING AND THE THINGS A SINGALONG UK THAT ARE KEEPING US SANE UK USA

22 AN ODE TO INSIGHTS & IMPLICATIONS POTATOES, PASTA The sense that there is perhaps a ‘spectrum of AND TOILET PAPER hoarding’ that we all sit along

The psychology of hoarding is A certain relatable nature to fascinating. Our fascination with it the hoarding activity therefore which perhaps also. This recent vision of the plain and explains also why we all particular role of accumulating to manage fervently call it out distress has been revelatory. (Not to mention inherent humour associated with the idea of a significant attachment to 3 mundane items like potatoes.) EXAMPLE QUOTES

AN INCREASING NUMBER OF SPENDING ON TRANSPORT MUM WHO HAS BEEN 'UNBELIEVABLE!' NICOLE SUPERMARKET SHELVES IN HAS PLUMMETED AMID THE STOCKPILING FOR FOUR KIDMAN'S SISTER ANTONIA LONDON WERE EMPTY ON CORONAVIRUS OUTBREAK, YEARS SHARES THE FULLY- REVEALS THE VERY UNUSUAL FRIDAY AS PEOPLE RUSHED BUT THE BLOW HAS BEEN STOCKED PANTRY SHE PLACE SHE FINALLY FOUND TO BUY PASTA, TOILET CUSHIONED BY PEOPLE PREPARED LONG BEFORE THE TOILET PAPER - AMID PAPER, FLOUR AND FROZEN PANIC BUYING RICE, TOILET CORONAVIRUS OUTBREAK - CORONAVIRUS PANIC FOOD ROLL, AND SURGICAL MASKS. AND NOW SHE'S SET FOR BUYING SHORTAGE UK CHINA ANYTHING UK UK

23 8. CARVING OUT A NEW CONSCIOUS COLLECTIVE

Philosophers explore the idea of subject vs. object in relationships; the need we all have to feel recognised as - the responsibility we all have to recognise others as - a subject. This is fundamental to achieving an ideal of meaningful community. PLEASE SHARE / INSIGHTS & IMPLICATIONS Singing on balconies; THANKS FOR collective aperitif; patriotic spirit raising choral; moments SHARING of collective appreciation..

Many small but precious acts With physical contact literally of collective self care - universally of one heart yet impossible we turn to the virtual strangely local in flavour exchange of heartfelt emotion and social media really comes into its own - holding us tight in this vast collective 1 now.. EXAMPLE QUOTES

TO BOOST MORALE AND RESIDENTS AT A CARE HOME, CORONAVIRUS: PEOPLE THE ITALIAN AIRFORCE SHOW UNITY, SOME ITALIANS FORCED TO CLOSE TO SHARE PHOTOS OF THEIR PLAYED PAVAROTTI SINGING ARE SINGING AND PLAYING VISITORS AMID THE CATS WHILE WORKING FROM NESSUN DORMA AS THEY PUT MUSIC TOGETHER FROM CORONAVIRUS OUTBREAK, CHINA ON AN INCREDIBLE AIR WINDOWS AND BALCONIES HAVE STILL MANAGED TO DISPLAY TO LIFT THE SPIRITS CHINA SHARE HEARTWARMING OF THEIR NATION DURING MESSAGES WITH THEIR THE CORONAVIRUS LOVED ONES. LOCKDOWN UK UK

PITCHING IN INSIGHTS & IMPLICATIONS Powerful imagery of a very HEARTILY physical visual banding together

As well as on a spiritual or The ideal of coming together in the emotional level – tangible face of adversity has powered armies palpable sense of invisible & protected communities since Doomsday. From whole countries to companies & banks to local communities & neighbours, ‘rallying 2 round’ stories abound. EXAMPLE QUOTES

ON FEBRUARY 23, MORE A COUNSELOR WHO SPOTTED GROUPS ARE BEING SET UP THERE MAY BE TIMES WHEN, THAN 10,000 LOCAL THE WORRYING TREND OF AND RUN ENTIRELY BY FOR EXAMPLE, ONE RESIDENTS FROM 140 PSYCHOLOGICAL DISTRESS VOLUNTEERS - AND OUR MEMBER’S BRAVERY AND COMMUNITIES IN WUCHANG BROUGHT ABOUT BY THE HOPE IS THAT THEY CAN SUPPORT IS NEEDED FOR THE EPIDEMIC, SET UP A HOTLINE FOR DISTRICT VOLUNTEERED TO THOSE IN A MENTAL HEALTH HELP TO MAKE SURE PEOPLE WELLBEING OF ANOTHER, HELP ELDERLY PEOPLE AND CRISIS AMID THE CORONAVIRUS WHO NEED SUPPORT GET IT AND TIMES WHEN YOU CAN THOSE IN NEED AMID THE OUTBREAK, WITH PRIORITY GIVEN UK ALL ACHIEVE SO MUCH MORE #CORONAVIRUS LOCKDOWN TO PEOPLE AT THE EPICENTER IN TOGETHER, WITH YOUR IN WUHAN HUBEI PROVINCE COLLECTIVE BRAVERY CHINA CHINA UK

25 NEEDING OUR INSIGHTS & IMPLICATIONS Sense of spontaneous almost NEIGHBOURS over night up springing MORE THAN EVER A wealth of community The irony is not lost on us that just kindness acts when we need each other most is when we cannot be together. In isolation has come an immensely encouraging resurrection in the idea of community & good old fashioned 3 neighbourliness. EXAMPLE QUOTES

THEY’RE ALSO OFFERING BUY LOCAL HEROES: WUHAN AS MORE AND MORE PEOPLE AFTER HEARING THE NEWS, ONE GET ONE FREE ON MOTORISTS DEFY VIRUS GO INTO SELF ISOLATION THE COMMUNITY LOAFS OF BREAD TO HELP THREAT TO HELP PEOPLE ARE COMING UP POLICEMAN SUN MINGCHUN OUT YOUR NEIGHBOURS OR NEIGHBOURS CORONAVIRUS: WITH NEW WAYS TO KEEP IN AND THE RESIDENT CADRES LOVED ONES TALES OF SOLIDARITY FROM TOUCH WITH THEIR DELIVERED FRESH UK CHINA'S VIRUS-HIT WUHAN .. NEIGHBOURS VEGETABLES TO THEIR WUHAN RESIDENTS FIND USA DOORSTEPS TO ENSURE WAYS TO SPREAD CHEER THAT THE LIVES OF THE SELF- DURING CORONAVIRUS ISOLATED FAMILY WERE NOT LOCKDOWN AFFECTED. USA CHINA

KNIGHTS ON INSIGHTS & IMPLICATIONS

SCOOTERS WILL The network and infrastructure that supports us DELIVER US FROM becomes almost tangible and visible EVIL Strange coming together of a A comforting expression of this idea of commercial framework, community during isolation is being able delivery systems, e commerce with ordinary to literally see this whole infrastructure neighbourly care of distribution and delivery surround us that forms the invisible ties that do 4 connect us all together nevertheless. EXAMPLE QUOTES

WU YOU DELIVERS MEDICINE A CGTN STRINGER PAID A HOME SERVICES IN THE THEIR STEEDS ARE NOT DAY AND NIGHT TO THOSE IN VISIT TO A LOCAL FRESH RETAIL INDUSTRY IN 2020, SINEWY STALLIONS, BUT NEED IN WUHAN FOOD DELIVERY PLACE TO INCLUDING INTRA-CITY NIPPY, TWO-WHEELED UK VISIT THE UNSUNG HEROES, DISTRIBUTION, TAKEAWAY ELECTRIC SCOOTERS AND WHO ARE WORKING TO SERVICES, AND GROCERY MOTORBIKES, UPON WHICH ENSURE FRESH FRUITS AND SHOPPING AT HOME, MAY THEY NEGOTIATE THE VEGETABLES FOR THE BECOME A NEW DESERTED STREETS AND RESIDENTS OF WUHAN EVEN INFRASTRUCTURE LANES OF WUHAN IN AS THE CITY REMAINS CHINA CENTRAL CHINA'S HUBEI LOCKED DOWN PROVINCE CHINA CHINA

26 REPURPOSING & INSIGHTS & IMPLICATIONS A voluble effort to prop up GIVING – WITH the system in the crisis LOVE A sense of real generosity from individuals’ passion propelling organisations on A Robin Hood-esque and really refreshing redistribution of resources has sprung up spontaneously and has given a sense of real purpose in 5 adversity that is very motivating. EXAMPLE QUOTES

WORKERS FROM LIBRARIES, GENERAL MOTORS, FORD TECH YOUTUBE AND NETFLIX IANG YIRUN, VICE CHAIRMAN LEISURE CENTRES AND AND ELON MUSK OFFER TO ARE CUTTING STREAMING OF THE MADAGASCAR SCHOOLS CLOSED AS A MAKE VENTILATORS AS US QUALITY IN EUROPE TO FREE CHINESE CHAMBER OF RESULT OF THE FACES CRITICAL SHORTAGE UP BANDWIDTH FOR HOME COMMERCE, BOUGHT 2,500 CORONAVIRUS OUTBREAK AMID CORONAVIRUS CRISIS - WORKERS DUE TO 3M MASKS FROM FRANCE SHOULD BE CALLED UPON DESPITE SHUTTERING THEIR CORONAVIRUS LOCKDOWNS THROUGH FRIENDS AND SENT TO DELIVER FREE SCHOOL PLANTS OVER FEARS FOR USA THEM BACK TO CANGNAN MEALS DIRECTLY TO THE WORKERS CHINA HOMES UK UK

NOT WAITING TO INSIGHTS & IMPLICATIONS An unprecedented sense of BE ASKED responsibility on a giant scale

Idea of choosing to confine is We are self isolating. This is an breath taking; language is powerful yet entered extraordinary idea. The clinical overnight into collective vocabulary coupled with the human culture implications conjured up. This is all about the idea of collective 6 responsibility & personal sacrifice. EXAMPLE QUOTES

ACTOR SAM NEIL SAYS HE IS WORKOUTS, COOKING WITH SOCIAL DISTANCING AUTHORITIES ARE RELYING IN SELF ISOLATION - NOT LESSONS AND PUB QUIZZES - AND SELF-ISOLATION ON CITIZENS TO ""SELF OFFICIALLY, BUT BECAUSE HOW PEOPLE ARE USING THE RAMPING UP AMID THE CERTIFY"" WHEN STATING IT'S WHAT "WHAT WE SHOULD INTERNET TO SOCIALISE IN OUTBREAK OF CORONAVIRUS THEIR REASONS FOR MOVING ALL BE DOING AS MUCH AS SELF-ISOLATION , IT NO LONGER FEELS AROUND, THOUGH PEOPLE POSSIBLE” .. USA RESPONSIBLE TO GO TO THE MAY NEED TO SHOW UK GYM EVIDENCE OF THEIR NEED TO UK TRAVEL UK

27 9. FOR RESILIENCE AND OPTIMISM

The power of positive thinking as a psychological tool is well covered. Its secret perhaps lies in its intrinsic practicality. This is all about the stuff of everyday life. It is about sweating the small stuff – little things to weave into everyday, that are explicitly enjoyable as well as inherently good. BEING CRAFTY, INSIGHTS & IMPLICATIONS CREATIVE & Sense that the lid has come of suppressed creativity and a outpouring of craft – CANNY WITH engendering a sense of re RESOURCES growth An outpouring of creativity as the new Comes on top of a rising flavour of this pandemic experience. About subculture of craft / DIY finding occupation perhaps ... or perhaps fuelled by vloggrers more about seeing time and place now through a different lens; instilling some sense of the ideal of sabbatical into the 1 reality of confinement. EXAMPLE QUOTES

ILLUSTRATOR ROB BIDDULPH PLANTING GREENERY AT MILLIONS OF PEOPLE ARTISTS CREATE WORKS FOR HAS BEEN GIVING FREE HOME HAS BECOME AROUND THE WORLD ARE IN FIGHT AGAINST EPIDEMIC AS SHORT DRAWING LESSONS POPULAR AMONG SOME SELF-ISOLATION DURING THE THE #CORONAVIRUS ON TWITTER FOR CHILDREN LOCALS IN SHANGHAI AS A CORONAVIRUS PANDEMIC - OUTBREAK STILL CONTINUES, (AND ADULTS..) AMID THE WAY TO DEAL WITH STRESS BUT THESE PHOTOS PROVE ARTISTS AND INTANGIBLE CORONAVIRUS LOCKDOWN AMID THE #CORONAVIRUS THE TIME AT HOME HAS CULTURAL HERITAGE UK EPIDEMIC DONE NOTHING TO STIFLE INHERITORS AROUND CHINA CHINA THEIR CREATIVITY ARE TRYING TO KEEP UK PEOPLE’S SPIRITS UP CHINA

DAILY DOSES AND INSIGHTS & IMPLICATIONS THE IDEA OF 5 a day on a psychological as opposed to nutritional or ‘PYSCHOLOGICAL purely physiological level IMMUNITY’ This new notion of ‘psychological immunity’ Practical tips for daily life change hands with evangelical zeal. A focus on immunity is unsurprising but interesting discourse is elevating mindfulness narrative that is already well peddled to another level with 2 the idea of psychological immunity. EXAMPLE QUOTES

TRY TO HAVE FIVE PORTIONS WE SPOKE WITH A WE ALL RUSH HELTER- WE HOPE CITIZENS UNDERSTAND OF FUN A DAY: IT'S NATURAL PSYCHOLOGIST AND STRESS SKELTER TOWARDS HOW WE SHOULD INTERACT.. TO BE FEARFUL IN THE MIDST COACH TO FIND OUT THE PROTECTING OURSELVES SUPPORT EACH OTHER WHEN OF THE CORONAVIRUS BEST WAY TO STAY HEALTHY FROM THE MONSTER WHO FACED WITH ISOLATION, LEARN TO FACE THEIR EMOTIONS, AND OUTBREAK - BUT BEING AMID CORONAVIRUS FEARS LURKS WITHOUT RATHER UNDERSTAND HOW TO FIND AFRAID ACTUALLY LOWERS CHINA THAT STRENGTHENING OUR PSYCHOLOGICAL RESOURCES YOUR IMMUNE SYSTEM IMMUNE SYSTEM FROM AND STRENGTHEN THEIR UK WITHIN PSYCHOLOGICAL IMMUNITY. UK CHINA

29 SAYING .. “WHEN INSIGHTS & IMPLICATIONS Poignant and precious IT’S ALL OVER, glimpses of what it means to be human and what is WE WILL ..” important to us all Touching to see the things that are important to us all are The human survival mechanism has us so universal and simple looking into the future to save us folding up in the reality of looking at the present. Today's on line chat is cheerfully rife with upbeat discussions 3 of what we are looking forward to. EXAMPLE QUOTES

WHEN IT IS ALL OVER, I WANT AFTER IT'S OVER, WE WILL AS SOON AS THE LIAM GALLAGHER CALLS FOR TO GO SEE THE BEAUTIFUL HAVE A GREAT PARTY IN LION CORONAVIRUS SCARE IS AN OASIS REUNION FOR CHERRY BLOSSOMS IN SQUARE OF OUR OVER WE WILL BE OFF TO THE CHARITY SHOW AFTER THE WUHAN WITH YOU IN MY UNIVERSITY!"" AAMIR FROM RACES CORONAVIRUS OUTBREAK ARMS PAKISTAN TELLS US HIS LIFE ENDS.. UK - Diary of a Wuhan Doctor: IN WUHAN AMID UK Jiang Zhonghua" #CORONAVIRUS OUTBREAK CHINA CHINA

THE REASONS INSIGHTS & IMPLICATIONS The small things that actuallyy TO BE CHEERFUL make a difference are coming into their own and getting air A bit of grin & bear it, a bit of come & time share it, You're welcome we can spare This narrative very much is the it, yellow socks. crest of a wave that has been swelling for some time Ian Dury's 'Reasons to be cheerful' could have been written for now. An explosive eruption to celebrate the tiny 4 things that get us out of bed. EXAMPLE QUOTES

WHEN I EAT WITH MY ITALIAN SELF-CARE: RECORD GOOD PEACH BLOSSOMS, PLUM LAURA DERN WEARS LATEX FAMILY, EVERY MEAL SEEMS THINGS EVERY DAY, TREAT BLOSSOMS AND MAGNOLIAS GLOVES TO SHOP FOR LIKE A FEAST YOURSELF LIKE FRIENDS AND TURN IN FULL BLOOM, FLOWERS AND GOODIES AT USA FAMILY, IMAGINE WHAT YOUR DELIVERING MESSAGES OF FARMERS MARKET AMID THE FRIENDS SAY WHEN THEY SPRING IN THE AIR CORONAVIRUS SEEK COMFORT IN FRONT OF CHINA UK YOU, COMFORT THEM CHINA

30 10. FAST FORWARD TO A NEW FUTURE

Projecting forward into the future is a version of a psychological defence mechanism that most of us use when what we up are against in the here and now gets uncomfortable. IMAGINING INSIGHTS & IMPLICATIONS Sense that we wait SOME KIND OF A breathlessly for a vision of what is happening in Wuhan HEREAFTER where it all started

Since forever people have needed to Cautiously positive tales of know what happens next? A massive hope version of are we there yet? Speculation about life after the coronavirus is fed by a vision of Wuhan slowly emerging from the other side of 1 this abyss. EXAMPLE QUOTES

103-YEAR-OLD IRANIAN CHINA’S BIGGEST FACTORIES FACTORIES RUMBLING BACK A HANDFUL OF TITLES WOMAN 'MAKES FULL ARE OFFERING BONUSES AND INTO ACTION, WORKERS PREDICTED TO BE POPULAR RECOVERY' FROM THE GOVERNMENT HAS LAID LINING UP TO GET THEIR WILL BE RELEASED, WITH CORONAVIRUS AFTER BEING ON PLANES, TRAINS AND TEMPERATURES CHECKED, DISTRIBUTORS DONATING IN HOSPITAL FOR A WEEK BUSES TRUCKS CARRYING LOADS OF ALL PROFITS BACK TO UK UK HEAVY METAL CINEMAS HARRY POTTER AND CHINA A DOG'S JOURNEY: CHINESE CINEMAS DETAIL PLANS TO LURE BACK AUDIENCES AFTER CORONAVIRUS UK

REVELATIONS – INSIGHTS & IMPLICATIONS Good news on the WE ARE SEEING environmental front FISH AGAIN Contributes to a suggestion An inclination to find in every cloud a that at some level maybe this silver lining .. Commentary about was all ‘meant to be’ or seeing fish in previously murky waters certainly an inherent rightness to it of Venice canals or the impact of planes being on the tarmac and not in the air can help to create a sense of 2 purpose to all this. EXAMPLE QUOTES

VENICE'S CANALS ARE THERE HAVE BEEN SIMILAR LOWER POLLUTION WITH THE CRUISE SHIPS BEAUTIFULLY CLEAR AND DECLINES IN AIR POLLUTION EMISSIONS WERE RECORDED GONE AND THE SOUVENIR DOLPHINS ARE SWIMMING AS A RESULT OF ACROSS BRITAIN YESTERDAY STALLS CLOSED, THE THROUGH ITS PORTS AS CORONAVIRUS LOCKDOWN AS LARGE NUMBERS OF CORONAVIRUS LOCKDOWN ITALY'S CORONAVIRUS MEASURES IN CHINA AND PEOPLE STAYED AT HOME HAS TRANSFORMED LA LOCKDOWN CUTS DOWN ON NORTHERN ITALY WHILE CORONAVIRUS SERENISSIMA’S WATERWAYS WATER TRAFFIC (VIDEO) UK LOCKDOWNS LED TO 'NATURE IS TAKING BACK USA UNPRECEDENTED VENICE': IMPROVEMENTS IN AIR UK QUALITY ACROSS ASIA AND EUROPE UK

32 BEING ABLE TO INSIGHTS & IMPLICATIONS

CHANGE, USHERING Changed rituals and routines especially on the work front IN NEW VALUES & after relatively little time being NEW RULES hailed as an advance Sense that for many this has Stephen Hawking said “intelligence is our been opportunity to ability to adapt to change”. Evolution reappraise on a personal experts claim humankind is particularly level daily choices and adaptive. Yet changing our individual instigate actual change behaviour can be a real toughie. This area speaks to the rapid pace of change in life 3 today.. EXAMPLE QUOTES

I THINK JOB HOPPING WILL EPIDEMIC HAS CHANGED WHAT IS TRULY ALARMING ABOUT FORCED EVERYONE TO BECOME EVEN MORE OUR ORIGINAL WORK AND THE RESPONSE TO THIS CHANGE OUR DAILY HABITS POPULAR AFTER LIFE RHYTHM, AND IT HAS PHENOMENON IN ITS VARIED IN FAVOR OF RESTRICTIONS CORONAVIRUS IS OVER ALSO BROKEN OUR USUAL FORMS - FLOODS, VIRUS, AND SMALL RULES FOR CONCEPTS AND LIFESTYLES. WHATEVER - IS ITS FAILURE TO GOOD AND SAFETY UK ALLUDE TO THE OBVIOUS: THE CHINA REMARKABLE CAPACITY OF ITALY HUMAN INTELLIGENCE FOR INVENTION, ADAPTATION AND CO-OPERATION USA

THE MOTHER OF INSIGHTS & IMPLICATIONS Compelling evidence of what ALL INVENTION we can when we must

Necessity breeds invention. When the Leads to a questioning of going gets tough. Sidestepping what we cant when we needn’t protocol to rapidly develop treatments, vaccines, switching manufacturing capability to produce antibac’ in lieu of perfumes, raising from new hospitals .. 4 are living proof of this truth. EXAMPLE QUOTES

WUHAN : CHINA HAS BUILT A THIS IS WHAT HAPPENED IN ENGINEERING COMPANIES THE CORONAVIRUS SCARE IS NEW HOSPITAL IN 10 DAYS WUHAN – WHERE THEY BUILT HAD COME UP WITH AN A WAY TO CUT THROUGH 2 NEW HOSPITALS - EMERGENCY VENTILATOR SAFETY PROTOCOLS AND CHINA CAPACITY 2.000 - IN A FEW PROTOTYPE TO FIGHT THE STANDARD BEST PRACTICES WEEKS - SOMETHING ONLY CORONAVIRUS OUTBREAK TO RAM A LIGHTLY TESTED CHINA CAN DO WHICH SHOULD BE VACCINE THROUGH UK APPROVED FOR USE IN UK HOSPITALS BY THE END OF NEXT WEEK UK

33 Sophie Wright [email protected]