William Tarantolapage 4 Table of Contents

March 2018

Page 19

For Your Eyes Only Featuring Forms, checklists and promo pieces building your business William TarantolaPage 4 Table of Contents

Table of Contents...... 2 A Letter from Darryl Davis ...... 3 Interview with William Tarantola...... 4-18

Feature Articles & Bonuses

For Your Eyes Only...... 19-42 Wanted: Power Agents...... 43-44 Schedule...... 45 Dear Real Estate Advantage Members,

Welcome to this month's Power Program Inner Circle ...giving you the best advantage in today's market!

Keep this information handy! To find out when the next Power Hour Team Coaching call will be, or to listen to past recordings, please visit us online at: www.ThePowerProgram.com

To call Darryl Davis Seminars: 1-800-395-3905. To fax Darryl Davis Seminars: 1-631-929-1865. To e-mail Darryl Davis Seminars: [email protected] To cancel your subscription, email your request to: [email protected]

Our Mailing Address: Attention: The Power Program Inner Circle, 4 Ring Neck Court, Wading River, NY 11792

As a reminder, if at any point you want to cancel your membership, please contact us at one of the methods above. But, for only $27 a month, you just can't lose with this program • LIVE coaching calls with Tayloreach month, • In-depth interviews with top agents, • Bonuses and special promotional offers!

If you have any ideas or suggestions for the The Power Program or would like to contribute an article or news piece, please do not hesitate to contact my office. We always welcome the thoughts of our members.

Until next month, I wish you all the best and nothing but success in all of your real estate endeavours.

Powerfully Yours, Darryl Davis

3 William Tarantola

William Tarantola Coach Realtors Smithtown 255 West Main Street Smithtown, NY 11787

Phone #: (631)360-1900 Mobile #: 516-236-6178 Email: [email protected] www.williamtarantola.com

PERSONAL SERVICE IS HIS PASSION

William Tarantola, a native Long Islander and Award Winning Top Agent year after year, has a passion for the sensitivity of sellers and buyers during their major decisions in real estate. As a former sub division developer in the Hamptons and property owner in Manhattan, William has the NY area covered from Manhattan to Montauk. Having built and sold many upscale residences from Equestrian Horse properties to Luxury Waterfronts, William has the experience and know how to make home selling and buying fun and exciting.

His motivation and many years of experience in conjunction with William’s belief that he and his clients are partners in their real estate interests leads to a trust and partnership of real estate success.

Williams personality is aggressive and successful in all his clients needs. He is compassionate and patient in making decisions that are right for each individual client. Being a homeowner and having a clientele that ranges from 1st time sellers and buyers to retirees looking for 55 and over communities makes him the magical realtor most people cannot find. His knowledge ranges from very upscale residences to simple co-ops, condos, HOA’s and even luxury resorts worldwide.

This is the agent that makes a difference and truly has the passion to please.

Please feel comfortable to contact him with any questions and no obligations. I’m sure a conversation with William will lead to a successful and adventuresome experience.

4 ~ an interview with ~ William Tarantola

Mobile #: 516-236-6178 • Email: [email protected] • www.williamtarantola.com

Darryl: Well, hey, Power Agents. This is Darryl Davis, and welcome to another Power Agent interview. We have an incredibly awesome human being on this call by the name of William Tarantelo. Am I saying that right, William? William: Tarantola. Darryl: Tarantola. There you go. I’m half-Italian and half-Irish. That was the Irish side of me, not being able to say the Italian name. All right. (Laughing) William: You’re close, Darryl. You’re close. Darryl: Now William, you’re with Coach Realtors. So tell everybody… a great company on Long Island. But tell people your contact information, so if they want to get in touch with you; send referrals your way. William: Sure. I’m William Tarantola with Coach Realtors. I’ll give you my cell phone. It’s 516-236-6178. I can also be reached on my e-mail at [email protected]. Or you can just go to my Web site, williamtarantola.com, and you’ll be able to contact me in all three ways. Darryl: Awesome. Very good. Now William, so how long have you been in real estate now? William: I’ve been in real estate, Darryl, about, now, I would say, 22 years. Darryl: Wow. That’s a long time. And real briefly, because you have an interesting background… I mean gosh, we can probably talk for 30 minutes just on that. But real briefly, what did you do before real estate? Why did you get into real estate? William: Well, I had a background of beauty. I owned several salons here in Long Island. And I also had one in the Trump Tower in New York City in the 90s. I’m a very athletic- oriented guy. Fitness and nutrition is my thing. I broke my leg several times in downhill skiing, and there was no way I could do the beauty thing any longer. So I developed an interest in real estate, and I started in the Hamptons, unlicensed, servicing new homes in a community in Westhampton Beach. That took me into a subdivision development community that I serviced in the Hamptons which was Snug Harbor (inaudible at 0:02:20) by Ben Krupinski who built Snug Harbor and the (inaudible at 0:02:30), okay.

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And I got my license and had the passion for real estate. Darryl: Wow. So if I’m picking this up correctly, it sounds like you might have kind of succeeded pretty early on in your career. Am I hearing that right, or…? William: I did. You know, I have a family that was into real estate as well. My dad and my brothers were all builders and subdivision developers. And at that point in my life, I had a glittery, glamorous beauty lifestyle, and I didn’t want any part of it. But later in life, when it was time to get serious, real estate became my passion. Darryl: Gotcha. So now that you’ve got 20 years under your belt, what are you passionate about with this business? What do you like about it? William: I’m a people person, Darryl. I like to be with people. And I think the success in my real estate is the… with my beauty background, I touch people for a living. And I get very motivated by people to share ideas and to share knowledge and to be a hands-on type of guy. Personal service is what I’m all about. Darryl: Mmm. And that’s the part where people understand because, you know, this is not a sales business as much as it is a people business. You know, to the level where you enjoy interacting and communicating with people and helping people, you know, I think has a lot to do to an agent’s success and you illustrate that. So very great. Now I guess we can break the business up into two sessions. One is working with buyers and then working with sellers. On the buyer’s side of things, how do you get your buyers; how do you work with them? Is there anything that stands out for you that might separate you from another agent when it comes to working with a buyer? William: Well, at this point in my career, I’m pretty much a referral agent, so I get a lot of referrals. But when I started in real estate, I was an open-house junkie. I would do as many open houses as I possibly could for any agent possible.

And that’s where I really started working my sphere of influence of buyers and even listings that came later on. But I felt that to be out there and to be in situations where people were coming into public places, which was open houses, that’s pretty much where I got a lot of my beginnings by doing that. I was everywhere. I would do open houses on Saturday, on Sunday, on Wednesday, on Thursday. I would go to every single broker open house that I possibly could to get to know, in those days, the seasoned brokers and try to learn as much as I could. And today, many years later – I’m with Coach Realtors almost 17 years now – I still get people that came to me, to my open houses, 10, 12, 15 years back. It’s amazing how people never forget you.

6 Darryl: Mmm. Wow, that’s great advice, especially for an agent just starting out that the open house is really such a great tool to get to meet other agents when it comes to the broker’s open house, the public’s open house, you know, to connect with the community and buyers in that area, sellers that are… nosy neighbors that want to come in. So that’s really great advice. Is there anything that –? William: You also asked me, Darryl, you know, what makes me stand out from the rest? As we spoke earlier in our conversation, I’m a personal service, hands-on type of guy. I do not hide behind e-mails. I do not hide behind texts. I’m a hands-on… and I learned a lot of that from you many years ago when I first met you and went to one of your first seminars. Hands-on. And, you know, people know that if they’re going to deal with me, they’re going to get me, physically. In all of my approaches with my clients, it’s always a sit-down, face-to-face or a phone call or a U.S. Mail. I hardly ever hide behind electronics because messages are always misconstrued. So people that know me know that if they’re going to get me, I’m going to be the guy that’s going to be answering the door when their houses are going to be shown. And I’m going to be the guy that’s going to sit down and make the offers and sit down and explain the process in person. I think for all the new agents coming into this industry, it’s essential that they are hands-on, physically, in the faces of the clients, buyers and sellers. I think it’s very, very important for the success of what we do. Darryl: Absolutely. William: And again, I want to thank you for that because I learned that from you many years ago. It hands-on. Darryl: Thank you. Thank you. Well, I agree, especially with the texting. I’ve seen it happen so many times. And I’ve made this mistake myself, too, that what gets missed in a text is the voice inflection; facial expression. And there’ve been so many studies done now that a lot of communication does occur in the tonality of a person and their facial expression. So it’s not just their words. And that can get lost in a huge way with texting and create problems. Now is there anything that you’re doing from a strategy standpoint to stay in touch with your 20 years of past clients and customers? William: Well, I use Top Producer programs. And lucky for me, I have an administrative assistant who helps me connect and stay in touch with my clients. But, you know, my Top Producer programs keep me very current. I reach out to every single seller and buyer at least twice a year. I do Christmas cards and Christmas… it depends on the newness or the time lapse of the client. My older clients will always get a card. And I also send, every year on the anniversary of the closings of their house, a short note

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to every one of my clients. My current clients, I’ll do a birthday. I’ll do maybe a blast to the current active listings or the buyers of the recent year. But twice a year, I absolutely always connect with my first buyer. I remember her as clear as yesterday. She was an 85-year-old woman who was an empty nest at home. It was my first listing with Coach. I did maybe three open houses a week. It took me a year to sell her house. But I never forgot her. And she’s still alive. I mean she’s almost 100 years old, and I still connect with that woman. And when I do, she’s always so open-arms with me. It’s really important to never let your sphere, your past sphere, never, ever to let it go. So in answer to your question, a lot of the Top Producer programs help me stay current with my past clients. Darryl: You know, it’s funny. I haven’t thought about this, and I haven’t spoken about it in years, but you just reminded me that my first sale in real estate, I had these buyers… and this was before we learned about the importance of referral business. And one of the first buyers I had was Susan and Tony Baccia (sp?). Now it’s hysterical that I still remember their name after all these years. But those people, I really liked them, and because I liked them, I stayed in touch with them on a regular basis. Well, those people, they bought a house from me. Then they sold their house, bought a new house, referred their sister to me who bought a house who had a house to sell. I think in my relations with them, I probably generated $20,000 in commissions just from Susan and Tony Baccia (sp?). And that’s because I stayed in touch with them. So that’s really – William: It’s huge. It’s huge. And this woman, her name was Yolanda. I sold three of her children’s houses. And I just recently sold one of her grandchildren, their first home. From that lady, I must have gotten at least 15 new clients. And most of them were here family. And now, some of them are on their second homes. Most of them are millennial buyers, and they’re already on their second home. So, you know, never forgetting and always keeping that connection is definitely repeat business. And for the new agents that are coming into this business, never let them go. Never forget them, ever, because they will always be in your life. And as you grow into your career, they’re going to be changing and moving and, you know, a lot of relocation as well. I do a lot of relocation, especially from her. Her son was in the Air Force. He moved three times, and I relocated him during that work three times throughout the United States. Darryl: I think the key there with past clients and getting that repeat business from them is they trust you because the perception, I think, that civilians have of real estate agents is

8 that we’re salespeople. So there’s an inherent, like not a favorable thinking about us. So when they find somebody that they really like, like you, and they trust you, they’ll never go anywhere else because they’ve got that, “Why look for another agent? If I trust this guy, I’m going to always want to… if I think real estate, I’m going to think about Bill because I know Bill will always look after my interest, and you can’t beat that”. William: It’s family, Darryl. It’s family. You become family to these people. And so that trust word is used because you become family to them. And they will only turn to you and only be sure that their families and their children and their children’s children stay with you because of the trust. And it’s a great word, Darryl. Darryl: It’s huge. All right, now, your assistant that you have, is that your own personal assistant or that’s the office assistant? William: Well, I have several. I have a sales assistant, which (inaudible at 0:14:10) Nicole Islamis (ph). She’s also one of the Power Agents with your company. She does all of my open houses with me, and she takes the leads on my buyers with me as a social media assistant who is… I’m 50 plus tax and gratuities, Darryl. So social media, for me, is a little hard sometimes. I have a social media assistant, who’s Katherine (sp?), who is also from Coach. She does all my social media. She does my Facebook, she does my Pinterest, she does my Instagram. And I learn from her. I mean when she does it, I sit with her and I watch her do it, and I learn because even though I’m in a position where I can have this, I still want to know, I still want to learn, and, you know, I still want to be as current as I can be. But, you know, if I were 20 years old, I think it would be a lot easier. But I’m not. So I reach out for that, you know. And now that everybody knows I’m 50 plus tax and gratuities – Darryl: I think that’s hysterical. I’m going to remember that now. Tax, 50, gratuity. (Laughter) William: It’s important to reach out and to ask people for help. I also have another assistant who is a new office, and she’s part of our office administrator. And she’s very good with a lot of the paperwork and a lot of the flyers and a lot of the media that I produce in my career. So I call on people to help me. And I also have a really strong interest in new agents because new agents for me… new blood is huge. And when we have new agents come into our company, I call on them and I ask them and invite them into my open houses. I’m primarily a listing agent. I’m the top listing agent of our company. And I like to call on new blood because I learn from them, Darryl. They’re so motivated and so willing to learn that, you know, it’s so important to have a dialogue with new people that are coming into the industry because they have a lot to offer. And they’re very savvy, very savvy and, you know, it’s really huge. It’s huge.

9 interview with William Tarantola (continued) ....

Darryl: And some of these younger kids that come into real estate, where we’re strong, they lack, which are those people skills. You know, they may be really strong on the technology and the social media, but the business of dealing with, oh, you know, more mature people that have money, that’re looking to buy real estate, there’re nuances on how to communicate and be in a relationship with people so that some of these younger guys, we can help them with that, right. William: It’s a great balance. It’s a great balance because it’s so true. I find that the new ones that are so savvy with all of the social media, some of them don’t have the people skills and need a mentor. Someone like us. Someone that’s been seasoned, certainly like you, Darryl. There’s no one like you. I mean you have a world following. I mean I was in Las Vegas with you at the Luxury Portfolio and standing room only to get into your room because you touch everyone. Darryl: Well, thank you. William: It’s amazing how many people know you and love you for the sharing that you did and the hands-on. There are many public speakers in the world, and I know a lot of them. But you’re one of the very few that touch people and that, you know, are so approachable. And people tell me, you know… I have someone in our office now, Eddie, who calls you for personal things and for advice. And he just told me the other day, “Darryl Davis, William, you know, I called and he called me right back”. I’m like, “That’s who he is. Someone who really cares and someone who really reaches out and touches people”. And that’s huge. (inaudible at 0:18:25) to have you in my life, and a lot of my success came from you, Darryl. Darryl: I’m going to have to send you a check now (laughing). William: Make it out to cash, make it easier. Darryl: Oh, okay (laughing). William: But it’s so true. Darryl: Thank you. Thank you. Now let’s talk about the listings. So I’m assuming that… well, last year, what was, you know, the last 12 months, how many listings or what was the volume, whichever number you want to share with me, I don’t care. William: Well, I would probably say in the last year that most of my listings are higher listings in the millions. I probably would say in the last year… I don’t count, Darryl. I think I had 15 in the last year. And of those 15, I have 3 left that I’m still trying to multiple. But most of them have turned over.

10 And from those listings, I’ve gotten a lot of new business. That’s why I like being a listing agent. To me, listings are money in the bank because you have the opportunity to get so much business from one listing. Buyers, sellers, future clients. I always tell the new agents, you know, more listings are more money that you have in the bank because you’re guaranteed to grow more business from that. So I lean more on my listing income than I do on my buyer income. And my figures are consistently always six figures every year. And I know at New Year’s Eve when everyone starts to panic, “It’s a new year. Oh, my God. What are we going to do? Am I going to make as much money as I did last year?”, I think consistency guarantees you those numbers. And I don’t operate on how much money I’m going to make. I operate on how many people am I going to win over? It’s very important to me for the clients to like me, trust me and know that I’m going to work my butt off to get the job done. That’s my motivation. The money comes. The money always comes, but the motivation is get the money in the bank, and that’s as many listings as I can get annually. There was a time in my career, I would have over 30 to 40 listings, but I’m a little bit of a control freak. And I like now to be able to keep it consistently (inaudible at 0:21:00). I’m comfortable in the higher market with 12 to 15 listings a year that I can really keep my hands on. Like I said earlier, I’m lucky because I have the assistants to help me. But I need to be involved in every single transaction. It’s important to me to be there physically and mentally. And when you have that many, as I did in the past, sometimes it gets a little crazy. It just (inaudible at 0:21:29). Darryl: You know, you brought out a really, I think, powerful distinction which is, you know, when an agent wakes up every day and if their focus is, “Oh, jeez, I’ve got to make some money”, or, “Gee, I’ve got to get listings”, or, “I need to put sales together”, you know, that’s a lot of stress that, in some respects, probably kills off possibility and enthusiasm. What you said is, because you said, “I don’t focus on the money. I just focus on how many people am I going to meet and create a relationship with?” And that’s really, I think, super- powerful. Like if an agent just woke up every morning, not committed to making money or committed to getting listings, but they woke up committed to just building new relationships with people, I think that would be so much more powerful and more… that would give them a certain level of enthusiasm and excitement for their business, and the business would just naturally come. You know, the more people you do build relationships with… you know, almost everybody has a home or has a place that they’re going to go to bed tonight. You know, we’re not dealing with homeless people. So everybody that we’re interacting with, there’s probably some real estate need. But if we don’t focus on the real estate, we focus on the person, the

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real estate piece will just come from that. So I really love that. William: I totally agree with you, Darryl. Darryl: Yeah, I love that. William: And, again, I’m very active in my community. I’m also lucky to have several residences. I have an apartment in Manhattan. I have a home on the Cape. I have a 200-year- old farmhouse on Cape Cod. And I have a home here on Long Island. I never ever go through a day without talking real estate to at least five to ten people, just always telling people, in whatever town I’m in, what I do and what I can do. And it’s so important for the new agents that are coming into our industry to talk real estate. It’s so easy to get out there. And, like you say, money is not the motivation. But the motivation is the bonding with people and to collect a sphere of influence. I talk real estate to everyone. They see me coming, sometimes, they run the other way because I’m always talking about the market, always talking about the interest rates and, oh, you know, constantly, I live, sleep and breathe real estate. And not to a boring level but to an entertainment level. I like to think of myself as an entertainer because I think real estate is entertainment. Again, winning people over and informing people of the community, “Do you know that they’re clearing the lot down the road, and they’re building a condo development, 55 and older?”. And just engage in conversation with people because sometimes in the beginning of my career, my aunts would forget that I was in real estate. And they would put their house on the market with another real estate company because they forgot I did real estate. It’s huge to communicate with people on what you do and to stay on top of your communities. And in every community I live in, I’m on top of my game. You know, I know everything about Manhattan, about Long Island, about Cape Cod. And I use that in all of my daily conversations, and I pick up a lot of business. Certainly, a lot of referral business because of the fluidity that I have of being in different states. It’s huge. Darryl: You know, you just reminded me about something else, too – this is so great, William – that how many times does it happen to an agent where their own relative or their neighbor or their friend list their property with somebody else. And they’re like, “Oh, I forgot you were in real estate”. And like the agent gets upset. Like, “How the hell could you forget? I mean I see you every day. You’re my neighbor”. But that’s probably more on the agent’s responsibility, that they’re not keeping that up. Like just because they heard once that you’re in real estate, that doesn’t mean that you’re

12 going to be at the top of their mind when they have real estate needs. So is what you reminded me of. I had two brokers in my career. And the second one, he really was my mentor. His name’s Matt. And I’ll never forget what he said. He said to me that real estate agents are like doctors. Like doctors don’t check in and check out. Like once they’re a doctor, they’re always a doctor, 24/7. So if they’re driving down the road and somebody’s sick or hurt, you know, separate from any legal challenges, you know, they’re there, 24/7. That’s who they are. That’s not what they do. That’s who they are. And he said the same thing about real estate. He said, “Who I am is real estate, 24/7”. And it was always an (inaudible at 0:26:36). And boy, when he had this conversation with me, it was really funny. We were in a diner, me, him and his wife. And he said, “Stop and listen”. He wanted me to listen to the people that were next to us and the people like in the booth behind us. And they were talking about real estate. And I’ll never forget that. He said there’s never a time when he doesn’t hear somebody talking about real estate. And it’s true for me. Even when I’m on an airplane, I’ll hear somebody talking about real estate. Yes. William: You mentioned something that I want to lead into about being in the diner or being in the public. I want to tap on advertising and marketing. I do a lot of cover magazines. I spend the money. And my point is, for new agents that are coming into our business – and for seasoned agents who wonder why they’re not getting where they need to go – you have to spend money in real estate to make money. A great story is that I had a listing on the cover of North Shore Living Choice magazine which is no longer around anymore, unfortunately. It was a great magazine. But I took in Nicole Islamis (ph), who is my sales associate. And again, she’s one of our Power Agents. And I took her in, and we took a listing, and we did a cover. And she was a little nervous about spending the money on the cover. We got a call from a woman who was at a local diner, and she saw the cover of our listing and she called me. And she said, “I’m in a diner, and I’m looking at a magazine, and I saw your name on the cover of the magazine”, and we started to talk real estate. And this woman disclosed to me that she had a house in the Hamptons and that she had a house in Italy and that she had a house in Monaco. This was like a very deep conversation. And I met her. I made an appointment and I met her. And she was one of my relocations of a sale and a purchase in the French Riviera. And it came from marketing. It came from spending the money. To make money, you need to spend. And also, in part of the marketing, is education and knowledge. Not only, you know, to be out there and to have your name out there and spend the money in visuals. But also in – I’m going to use you as my example, Darryl – to get involved in classes to buy tapes, to study, to read, to learn. You have to spend the money to get to the next level. And advertising has to stand out. So I prefer… and again, I’m in a different position than most people where I can spend the money on a full-page ad or on a half-a-page ad in a magazine. But even when I didn’t have the money, Darryl, I did it. I would take out a half-page between the Newsday or the local

13 interview with William Tarantola (continued) ....

media and get my name out there. And this is something else that’s really important – to tell the story about who you are. Whenever I (inaudible at 0:29:57) ads… and a lot of agents know me and know that when I take ads out and I do any type of visual marketing, it’s always about what I’ve done. I’ve taken the Darryl Davis course. I’ve taken the Christie certification course in San Diego. And I tell people a story about who I am and what I do as opposed to marketing my property, which I do. But it’s mostly about me. And it’s about what I do and how I do it. But it’s so important to spend the money to get to the next level because you just can’t put it on MLS and hope to get lucky. You’ve got to get it out there. And again… especially with the millennials today. They’re so much smarter than we are. They know everything about real estate. They want to know about you, and they want to know about what you do and how you do it. And, you know, they need us, as you say in your seminars about the director. You know, the director is responsible for the show, just as we are responsible for what we do because everyone talks to the brokers, the (inaudible at 0:31:06), the attorney. It’s very important to spend the money to market yourself so people know who you are and what you do, especially with the Millennial buyers in today’s market. It’s huge. Darryl: You know, I totally agree with you, Jack. It’s good to advertise to promote listings, but you really promote yourself because you are the product of your own business. So you want to market and promote yourself. You know, it’s so funny. I love doing calls like this because I’m reminded of certain techniques that, you know, 25 years, sometimes I forget… like this one, I haven’t (inaudible at 0:31:49) in years which is when you get a new listing that you would actually create customized business cards that on one side of the business card, it would have the information about your new listings, you know, maybe a picture and a short description. But then on the other side would be your contact information like a regular business card. And nowadays, you can print those out on laser printers and do short runs at Vistaprint. Anyway, you give this business card to your homeowner, and you tell the homeowner, “Listen, when you’re going to cocktail parties, you’re going shopping, whatever, just let people know that you’re selling your house. And so I customized this card for you, so that way, they can call me, and I’ll be happy to work with them”. And so you’ve got the homeowner thinking, “Wow, this is a really cool thing. William just came up with this great marketing tool. I’m going to help promote my house”. But really what the homeowner is doing at the same time is actually promoting William. So that’s a technique that I know a lot of people have used successfully. But I love what you’re saying that you have to advertise, and it takes money to make money.

14 And there’s something else you said, too, William, that is so important is that these listings that you have, it’s actually good that they don’t sell quickly because I mean, in some cases, you want them to, you need them to, the homeowner needs it to happen. But in a case where there isn’t that rush and the property is sitting out there for a while, that is a form of advertising of you, too, attracting new buyers; attracting new sellers, right. William: Inventory potential. I so agree with you, you know. One of my listings I have is in Huntington Bay. It’s a 4.5-million-dollar listing. It’s a home that was built and designed by William Tuthill who built Carnegie Hall in New York City. I share that listing with Elizabeth from my company. And, you know, we get amazing buys. We’ve entertained the prime minister of Australia who came to look at that. We’ve also entertained the former owner of Sleep EZ. We’re building such a sphere of influence, and by having a dialogue with these people and having them know who we are, you know, we will definitely sell it because we know how to market these properties. However, you touched on something that is so important in that when you have that listing, it is an inventory bank for mortgages. You know, you service it and you represent it properly and you know your market. It will sell. Everything sells. I’ve never not had a house that didn’t sell. Ever. I’ve had (inaudible at 0:34:36) some of them waiting for them to go, but they did go. So as I tell Elizabeth, who I share this listing with, “Elizabeth, we are getting such a sphere of influence that we’re collecting inventory by having this listing”. So we will sell it, but it’s not very often that you get a listing… it’s a privilege to have a listing like that. And it’s a privilege to meet the people that come in. Even in the lower end… I mean I’m using a brag page right now with that listing. But even in a 55-and-over, which you’ve got as an example, these people are real. These people are downsizing their lifestyle, and they’re downsizing their living space. It’s a sphere, it’s a bank, it’s an inventory. There’s a lot of that out there. And I’m a baby boomer, so I have a lot of clients that are selling big, beautiful houses and downsizing. And this sphere of having those houses is collecting an inventory of a 55-and-over. You know, inventory, it’s huge. Again, back to the beginning of our conversation, every opportunity to carry a listing that’s not moving quickly is a new opportunity for more inventory, more business and a bigger sphere of influence. And I tell a lot of the new agents, “Be patient. Don’t flip out when your house isn’t selling so quickly. Dive into it and know that you can use that as a (inaudible at 0:36:08) for a sphere and for more inventory in your real estate collection”. It’s huge. It’s exciting, Darryl. It’s exciting.

15 interview with William Tarantola (continued) ....

Darryl: Now let me ask you, for agents that want to break into a high-end level of inventory, you know, the million, two million, whatever… and in some parts of the country, you know, a half a million would be high end. But what would you say like to do or give them advice if they want to upgrade their average listing price range? William: Go to the places that draw the higher clientele. Get involved in local community activities. I mean I go to museums. I go to places where there’re higher-level clients. Go to functions. Go to open houses, you know, in areas that are out of your price ranges. You know, I go to all the multimillion-dollar houses. I go to the Christie’s events. I go to the Luxury Portfolio International events where we were in Las Vegas. I put myself in places that are a higher level of a client. And socially, to the… you know, I go to the nicer restaurants and, you know, talk to the employees of the restaurants. Sit at the bar and have a cocktail and talk to the person next to you. I think socially to be involved and to be seen in these places is where you pick up a lot of that. And like I said, go to the richer communities. You want a higher level of the following, you have to be physically present in these communities. And very important thing, too, Darryl, is when you are in these higher-level places, being well-groomed and dressing well and speaking well and being smart and engaging smart conversations, not small talk, is huge because that’s where you’re going to get a higher level of a clientele. And most of all, to be socially involved and, like I spoke when I was on your panel, about engaging with people. You want a higher level, you have to put yourself in a higher level, and you have to think in a higher level. You don’t have to be rich to get a rich clientele. But you have to feel good about yourself. And it’s huge and extremely important. In my world, we spoke earlier about being fit and being well-groomed is tremendous. I would never go into a fancy restaurant or, you know, go to a museum or go to a local event in jeans and a T-shirt. I get dressed like I’m going to a wedding every day. I think being well-groomed brings you a classier clientele. It’s really important. And you know when you’re dressed up in a suit and you go to a wedding, you feel so good about yourself. You walk in, you could take over the room. I think it’s really important in our industry to be well-groomed and to feel like you’re a million-dollar man. You know, it’s not only physical, it’s mental. You have to think of yourself at a higher level. And you have to… you know, I’m my own best friend. I always tell myself how beautiful I am. I look in the mirror, I have no hair, I tell myself how beautiful my hair looks. I mean you have to have a confident image. And like I said when I was on your panel, you have to know your market. You can’t fool these

16 people. You have to be real. And I also… in one of your questionnaires, I answered where, “It’s okay to fall”. You know, not everyone’s going to love you, and it’s okay to fall because if I’m going to fall in a million-dollar home, I’m going to pick myself up, and I’m going to be in a two-million-dollar home. I think of myself as that million-dollar guy. And my attitude brings me a higher level of business. Darryl: That is, I think, so key what you… you know, I was going to ask you, but you actually already addressed it. And that is, you know, how does an agent who’s closing on a hundred- thousand-dollar home, you know, break into the two-million-dollar home, as far as listings? And, you know, they’re insecure. And if an agent is insecure, all the right strategies are not going to get them to break into that market because they don’t have to feel like they’re a wealthy person, but they have to be tough and loving themselves for who they are and what they bring to the party, so to speak. William: I want to interject, Darryl, is that having a dialogue with other professional people, in my opinion, makes you a better realtor. I’m going to talk about you, and I’m going to talk about your inventory-intensive. And especially in Las Vegas at Luxury Portfolio International, you had some badass agents there who really knew their stuff and were selling hundred million- dollar homes. I put myself in those situations. And I think having a dialogue and being involved with other professional people gives you more confidence and takes you to that higher level. It’s essential that people be involved with other professionals within the same company. And your inventory class is really very motivating to me. I sat in your class in Las Vegas, and everywhere I looked, I saw beautiful people who were confident, had great posture and had listings that I wish I had. I wish I had some of those. But it doesn’t mean… I ain’t dead yet, Darryl. And I’m going after those. I mean I sat next to Gary Gold who sold the Playboy Mansion. He was so normal. He was such a normal, great guy. I went over to say hello to him. I actually met him twice. I met him once at the Christie’s International convention in San Diego and now at your convention in Las Vegas. These people are so approachable. And to mingle with them and to have a dialogue with other professionals and networking, that’s how you get those big listings, bro’. That’s how it happens. Darryl: Wow. Well, listen, this is awesome, William. And you did a great, great job on this call and this interview, I know. Thanks for listening in. No, you really did. This is full of some really great meat and potatoes and (inaudible at 0:43:23). And we touched on attitude stuff, too. This is just really great. I so appreciate you taking the time because I know how busy you are. And give everybody your full name again, your contact information, all that stuff, so that way, again, if they want to reach out to you for any referrals or something. William: Thank you, Darryl. Again, my name is William Tarantola. I am with Coach Realtors.

17 interview with William Tarantola (continued) ....

I’m certified luxury home specialist for Christie’s International. I can be reached on my cell phone at 516-236-6178. My Web site is williamtarantola.com. Or you can reach me e-mail at [email protected]. And I also want to thank you, Darryl, for all you’ve done for me in my career. You’re very important to me. And I thank you for everything that you’ve done for me. A part of my success came from you. I thank you. Darryl: Thank you. You’re a class act. Thank you, brother. All right, gang. So that’s for this month’s call, this interview. Thanks for listening to the whole recording. And don’t forget, we don’t just help people buy and sell real estate. We actually help them get to their next level. And so therefore, the more you help people get to the next level of life, the money will follow. The money we make is merely a gauge as to how many lives we’ve touched. So go touch a lot of lives, and until we speak again, don’t forget to keep smiling. [0:44:51]

Thank you, William!

18 19 Children’s Listing Presentation

routine and privacy are often disrupted. What tends to be overlooked is the e ect it has on the children of the seller. For some children, this may be the only home they have ever lived in.

They have friends next door. Their handprint is embedded in the sidewalk cement, and notches along the door jamb show their physical growth each year. The emotional response from a child can vary depending on the situation, age and information shared. Children at

process. They like to be included on the decisions and be given additional responsibility. We all know that we are more apt to ‘buy into’ things if we feel that our own feelings, thoughts and ideas have been considered.

Why would this beneﬁ t a Realtor? Children tend to be less than perfect housekeepers. If the kids are told about the responsibility they have to help out their parents and are rewarded for keeping up on that duty, it will alleviate a lot of tension between the parents, kids and selling agent. Acknowledging the whole family builds an instant rapport, and rapport builds

Lesson:

Tips for a successful children’s listing presentation:

• Keep the presentation age-appropriate. Keep in mind, younger children have a shorter

• ing down with the children before the adults works well and often buys you enough time to talk with the

• Find a relaxing, informal area of the house to do your presentation. Always ask for a tour of their room. Ask them questions about their room and what’s the best thing about living in their home.

• Allow enough time for the children to discuss their feelings about the move.

• Provide a brief explanation of the listing and selling process. Using a coloring book with

• Remind children of the contributions they can make in the smooth transaction of selling their home. Reinforce their excitement to help and compliment them on their suggestions on how to help.

• Have a reward and/or incentive program. A certiﬁ cate of “Clean Room Achievement” and a small gift are great ways to encourage cooperation. Gift certiﬁ cates to fast food, movie theatre, toy stores, etc. work well.

21242524 20 Use these ideas to start assembling survival packs for your car. Two crates or baskets are ideal: one crate holds items pertaining to your clients’ children, and needs to be mobile enough so you can bring it into the home while the adults are touring. The second crate serves as an emergency catch-all. Add an insulated cooler for drinks and snacks.

Children’s Travel Basket  Coloring books, blank paper  Crayons, markers, pens, pencils  Hand-held video games  Books for every age level    CD or tape player with a selection of music or books on tape

Smooth Tour Basket  Flashlight measuring tape   Gum, breath mints  Disposable camera for taking pictures & note pages to record information of viewed homes  Lint brush,  Tissues  Bandages  Safety pins  Tape  Calculator   Extra sunglasses  Shovel (if applicable).  Magazines

22252625 21 Dear Hunna Hunna,

Having your home on the market is trying at the best of times. It can be disappointing to put so much e ort into selling your home and not be successful. During my ____years in real estate, I have developed a Home Selling Probability Checklist. With this tool, you and I can determine why your home did not sell,

problems so it will sell. The goal is to help you reduce both stress and inconvenience. It would be my pleasure to meet with you and put together a Marketing Plan to get your house sold. Please feel free to call if you would like to discuss this further. I look forward to speaking with you soon.

Best Regards, Joe Agent Associate Broker

P.S. Enclosed you will ﬁ nd a list of just a few of the people who were pleased with the service I provided them. Please feel free to give any of these people a call, and hear how enjoyable moving can be.

Enclosure: (enclose client references, two business cards)

23262726

22 Create a “Home Sparkle Kit” as a gift upon listing the home; it’s the sellers’ ideal house cleaning assistant. This allows all the items required to prepare quickly to be kept in one central location. Focus on multi-functional items like all-purpose cleaners to make the work easier. Include a copy of “Quick-Sell List” sheet. Some suggestions for what you’ll need to complete your kit

 Utility bucket  Glade  Plug-in room fresheners  Grab-It dust mop with replaceable sheets  Lint brush  Toilet bowl tablet cleaners  Windex  Quick wipes  Light bulbs  Paper towels Paper plates  Cups and disposable utensils for fast meal clean-ups  Clorox  Disinfectant wipe  Vanilla-scented potpourri

24272827

MR. & MRS. HUNNA-HUNNA 1010 UMPTY UMPT LANE POWER CITY, NY 12345 Re: Another home sold by Darryl Davis

DEAR NEIGHBOR,

I am delighted to announce that I have sold the home located at: 5 UMPTY UMPT LAN E, POWER CITY

We still have many qualified buyers looking to own a home in your neighborhood. If you are contemplating a move, or know of someone who is, please contact us.

ou If would y like to find out if you qualify for a FREE Market Analysis on your home, simply call me at (516) 887-4404.

Sincerely, Darryl Davis DARRYL DAVIS

25282928 24

MR. & MRS. HUNNA-HUNNA 1010 UMPTY UMPT LANE POWER CITY, NY 12345

DEAR HUNNA-HUNNA,

I thought you might like to know the following homes have sold in your subdivision.

123 HUNN A HU A NNSTREET 789 POWER COURT 654 UMPTY UMPT LAN E

If you would ever like your home SOLD instead of JUST LISTED, give me a call. I have a marketing program that works very well in getting homes sold in your neighborhood.

ou If ywould like to find out if you qualify for a FREE Market Analysis on your home, simply call me at (516) 887-4404.

Sincerely, Darryl Davis DARRYL DAVIS

26293029 25 MR. & MRS. HUNNA-HUNNA 1010 UMPTY UMPT LANE POWER CITY, NY 12345

DEAR HUNNA-HUNNA,

I just wanted to keep you up to date as to what has been happening in your neighborhood.

Properties Sold From January 1, 1994 to February 1, 1994 123 HUNN A HU A STREETNN 789 POWER COURT 654 UMPTY UMPT LAN E

N ew Houses for Sale of January 1, 1994 123 HUNN A HU A STREETNN 789 POWER COURT 654 UMPTY UMPT LAN E

If you would ever like your home SOLD instead of JUST LISTED, give me a call. I have a marketing program that works very well in getting homes sold in your neighborhood.

If you would like to find out if you qualify for a FREE Market Analysis on your home, simply call me at (516) 887-4404.

Sincerely, Darryl Davis DARRYL DAVIS

27303130 26 30333433 1627 Dear Home Owner,

Just a short note to say thank you for allowing me the opportunity to meet with you at my open house and discuss your home as well.

I certainly understand that if the time is not right, or if you are not moved by a property you’ve seen, it doesn’t make sense tbuy, or sell.

If ever you do decide to begin your quest to fi nd a new home, or sell yours, please call me so that I may give you the benefi t of my professional experience in marketing your home and in fi nding an excellent value in your home. Public Sincerely, Open House

20 31343534 28 Dear Home Owner,

I wanted to take a moment to say thank you for taking the time to allow me to discuss the real estate market with you.

I look forward to the opportunity to be of service to you in all of your real estate needs and ﬁ nancial objectives.

Once again, thank you! General Best Regards, Thank you Letter

Dear Home Owner,

Congratulations! Because of a lot of hard work, determination, and tenacity, the deal is closed. I want to thank you for your signiﬁ cant contribution. It is easy to see why you (are/will be) a success.

My career is leveraged by working with other professionals in the industry. This is not a one way street. If there is anything I can do to help you, please let me know.

Enclosed is my current inventory of properties. Please send me yours and I would be happy to match those up with any clients that I have.

Keep up the great work

Successfully yours, Closing Letter

21 32353635 29 Evaluation card to hand out at your seminar

EVALUATION CARD To be eligible to win a T. V., this card must be ﬁ lled out completely. NAME______ADDRESS______PHONE______1) On a scale of 1 - 10, how would you rate this seminar Circle one 1 2 3 4 5 6 7 8 9 10 2) If you have one idea, what is it?______3) Future topics you’d like to discuss______4) Are you planning on selling your home this year?______5) Would you like a property evaluation?______

33363736 2230 Dear Mr. & Mrs. Jones,

Each of the following names are previous clients whose home listed with One Stop Realty and /or sold Dearin only Mr. the & pastMrs. 60 Jones, days.

Each of the following Deannames Hampton are previous clients whose Jim & Sandyhome listedTrent with One Stop Realty and /or sold in only the past 60 days. Carrie & Sam Brenner Marge Frey Don Horn Bob Armstong Dean Sally Hampton Tonner Jim Candice & Sandy Lyons Trent Carrie Terry & SamJim Meier Brenner Marge Drew SquiersFrey Don Paul Horn Smith Bob Tom Armstong Baker Sally Roque Tonner Torres Candice Donna Miller Lyons Terry Paul & SharonJim Meier White Drew Suzanne Squiers Greenblat Paul Smith Tom Baker Roque Torres Donna Miller Because we strive to Paul always & Sharon provide White the v ery ﬁnest Suzanne and most Greenblat results-oriented service to our clients and customers, many of those same clients are very willing to encourage the use of our services.

BecauseIf your arewe thinkingstrive to ofalways buying provide or selling the v aery house ﬁnest at andthis mosttime andresults-oriented you would like service to speak to our with clients one andor customers,several of ourmany clients, of those please same call clients me and are I very will willingprovide to names encourage and telephone the use of numbers our services. at your request.

IfOne your Stop are Realtythinking truly of buyinglives up or to selling our slogan a house “where at this service time and to our you customers would like has to becomespeak with a way one of or life.” several of our clients, please call me and I will provide names and telephone numbers at your request. Sincerely, One Stop Realty truly lives up to our slogan “where service to our customers has become a way of life.”

Sincerely, Darryl Davis Broker/Owner

Darryl Davis Broker/Owner

34373837 One Stop Realty 4 Ring Neck Court, Wading River, NY 11792 29 800-395-3905 • www.1stoprealty.com 34373837 One Stop Realty 4 Ring Neck Court, Wading River, NY 11792 2931 800-395-3905 • www.1stoprealty.com One Stop Realty “How To Sell Our Home in 2010 Successfully” Hear the secrets to getting top dollar in today’s market In this seminar you will learn: • How to price your home to sell • Market Vs. Advertising • How rising interest rates effect your sale •Dressing your house to sell • What difference does a Realtor make? • The attorney’s role binder to closing • The psychology of Buyers and Sellers • Investment Planning for Mature Adults And much, more Featured Speakers

Photo Photo Photo Photo 1 2 3 4

Termite Real Estate Home Specialist Agent Attorney Inspection

Win a Thursday, April 1, 2010 Garden City Hotel Plasma 45 Seventh Street, Garden City, NY TV Program: 7:30 - 9:30pm Coffee & Dessert Immediately Following Limited Seating Available!! Call 800-395-3905 23 To Reserve Your Seat Today!

35383938 32 36394039 3933 37404140 4234 38414241 4135 Two similar Homes Priced the Same Which Home Do You think would Sell First???

$210,000 $210,000

4 Bedroom 4 Bedroom 2 % Baths 2 % Baths Nice Yard Nice Yard Hempfield School District Hempfield School District 6% Commission 5% Commission

Just as You are money driven in that you want to get the highest and best possible price for your home, so are agents showing your home. I want you to be in the best possible position in the market place I am committed to getting your homes sold as quickly as possible.

3942474342 36

Downsize the easy way

Are you ready to retire and downsize your home? Here are some ways to prepare for the move and make the process easier.

1. Research your ideal new home. Look into condominiums and senior communities to see if they have benefits you’ll enjoy. Select an easily accessible home with added features like grab bars or non-slip floors to ensure your future comfort. 2. Fit your furniture to the space. Chances are you have some larger pieces of furniture that won’t fit in your new home. Keep only essential furniture in good condition. 3. Clear out your garage. If you’re moving to a senior community or other organized community, you may not have to worry about yard work. Get rid of tools and equipment you won’t need in your new home, like lawnmowers or large power tools. Your Name 4. Recycle your kitchenware. Donate or dispose of any extra pots, pans or other large items in your kitchen. CalBRE Lic# 5. Distribute sentimental items. Collectibles, art projects, report cards and 555.555.5555 baby clothes are full of wonderful memories, but you may not have [email protected] room for them in your new home. Let your family take home yourwebsite.com sentimental items they want, and let go of the rest. 6. Give the kids their stuff. If you have grown children, have them claim their belongings that take up space in your home. 7. Hold a garage sale. If many items you don’t need are in good condition, a garage sale is an easy way to collect some cash. Sell what you can and donate the items that remain. 8. Make downsizing an event. Downsizing can be difficult – you are saying goodbye to a beloved family home, after all. Invite your family and neighbors to come help you with the process, and have snacks or an easy dinner to make it more fun. Giving your home a proper farewell may help you get ready to move on. Give me a call today for your buying and selling needs! 37

Competitively pricing your

homeAre you thinking about selling your home? Pricing your home right is the key to getting top dollar on your sale. Overpricing your home is tempting, but can lead to a shopworn listing and reduced sales proceeds. Here’s why I recommend you competitvely price your home:

 It makes your home visible to the right buyers. much lower than offers received in the first Buyers and their agents search for homes by few days. Buyers assume that sellers become price range. By pricing your home more desperate to sell the longer a home sits competitively, you make your home visible to on the market, causing buyers to become the right buyers. more aggressive in their negotiating.  You’ll catch the peak period of buyer activity.  It eliminates the never-ending hassles of Homes attract the most buyers when they first selling. Longer marketing time means more hit the market. After a couple of weeks, showing appointments and additional efforts showing activity is reduced to the new home to get your home sold. You will also have to buyers just entering the market. A common maintain it in “showing condition” for a longer misconception by home sellers is that they period of time. can start high, and come down later.  Don’t help the competition. Comparable However, this strategy causes them to miss the homes for sale at lower prices will seem more best chance for the highest sales price. attractive to potential buyers.  You’ll sidestep the staleness. A home that  A smooth loan process. Even if a buyer agrees doesn’t sell right away has something wrong to pay an above market price, the appraisal with it. The offers made on homes after required by the buyer’s lender may come in extensive days on the market are typically short, leading to a cancelled sale.

For more information on how to beat out competing sellers and maximize your profit, call me! I’ll market your property to get you top dollar!

Your Name

CalBRE Lic # 555.555.5555 38 [email protected] youwebsite.com

CHARCOAL GRILLS VS. GAS GRILLS?

One perk of living in California is the sunny weather which allows for grilling year round. If you’re in the market for a new grill, you’ve got a big choice ahead of you: charcoal or gas?

To help you make your decision, here are some pros and cons about each type of grill.

CHARCOAL GRILLS GAS GRILLS

Pros Pros  Charcoal grills are hot. Charcoal grills get hotter  Accessories. Gas grills come with plenty of than gas grills, which is preferable when grilling accessories such as rotisseries, side burners, etc. meats. which are easy to set up and use.  They’re less expensive. Charcoal grills are less  Easy set up. Gas grill set-up takes only 10-15 expensive than their gas counterparts. minutes.  A smoky flavor. Charcoal grills produce more  Cooking zones. You can strategically adjust burners smoke and may give foods an extra kick in flavor. to create different zones for cooking different types of To ensure that the food will receive the best flavor food at the same time. from the smoke, buy lump charcoal, which is made Cons from wood chunks, or mix in some wood chunks with charcoal.  Buildup of carbon and grease. Gas grills use metal plates, lava rocks and ceramics to radiate heat Cons instead of charcoal. Because of this, they are easier  Fuel is expensive. Charcoal is more expensive to clean, but they may suffer from clogs or buildup than propane. that need to be scraped or pressure washed.  Longer set-up time. It takes 20-30 minutes to heat  They’re more expensive. All those accessories and up charcoal to cooking temperatures. options come with a bigger price tag.  Dirty to handle. Cleaning up charcoal ash is  More parts to a gas grill. Gas grills have more parts messy, and all you can do is trash it. Charcoal to them. Initial setup is challenging (try buying one contains chemical additives, making its ash pre-built), and finding replacement parts can be a unsuitable for use as a garden fertilizer. hassle.

Enjoy the sunny California weather with a nice cookout and keep me in mind for your real estate needs!

Your Name

CalBRE Lic # 555.555.5555 [email protected] 39 yourwebsite.com

the doors in your home

Bring style and class to interior rooms by adding colorful paint to your doors.

Some colorful advice Leaving the door up saves time, effort and allows Before you choose a color, decide what you want you to keep your project solo. Removing the door the door’s aesthetic function to be. Do you want first increases your chances of getting an even the door to be the main event, or do you want it paint job without dripping, but you will probably to enhance other components of the room? require additional help.

Use colors that convey the tone you hope to Additional tips create for the room. If you’re looking for  Experiment with paint swatches to see something uplifting, go with bright colors like which contrasts you love. greens, teals, yellows or pastels. If you aspire to  Use a color that matches other pieces in a more sophisticated style, use black, navy, or a the room identically or complement them rich brown. with different shades of the same color.  Use quality paint. You won’t need a lot of Rolling out the new look it and your door will look like it was done Once you have a color picked out, there are two by a pro. ways to paint:  Apply at least two coats of paint to guarantee even, flawless coverage.  leave the door on its hinges; or  Start by testing only a small portion of the  remove it and lay it down flat on a pair of door. If the color’s not working out, you sawhorses. won’t have much correction to do.

Your Name

ClaBRE Lic # 555.555.5555 [email protected] 40 yourwebsite.com

tips on caring on for caring Cut Flowers

Keep flowers lovely and blooming with these 8 easy tips.

1. Start with a clean vase. Wash the vase thoroughly using soap and hot water. 2. Re-cut delivered flowers. Re-cut the stems in a basin of water, or under running water. This prevents air bubbles from entering and blocking the stem. 3. Cut your own flowers. Cut flowers in the morning, when stems are firm. For flowers with multiple flowers on a stalk, cut the stem when at least one of the buds is about to flower. For flowers which grow on individual stems, cut when they are fully open. To avoid water loss, put the end of cut flowers in lukewarm water immediately after you cut them. 4. Use a sharp knife. Scissors compact the stem, making it harder for flowers to gather water and nutrients. Use a sharp, clean knife, and cut the stem at a 45 degree angle to give the stem maximum surface area for drinking and eating. 5. Trim and cull. Trim off any foliage that will be submerged in the vase, but don’t remove all the foliage from the stem. Remove spent flowers and brown petals. 6. Feeding. Use the small plant food packets that come with purchased flowers. For flowers you cut yourself, mix 2 tbsp of lemon juice, 1 tbsp of sugar, 1/4 tsp of chlorine bleach in 1 qt of warm water, then use the mix to fill the vase. 7. Water well. Flowers absorb lukewarm water (around 100 degrees) more readily than cold water. Also, avoid using soft water, as the additional sodium harms the flowers. If you have hard water and really want those blooms to last, use demineralized water. Top up the water every day. 8. Light and temperature. Cut flowers do best in a cool place, away from drafts, heaters, fireplaces and ripening fruit.

Ready to sell? Call me for a free consultation! Your Name

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DO: DON’T:

Kick the clutter Leave spaces empty Set a goal of eliminating half the items in every Give each room a purpose. Spare bedroom, room, starting with personal effects like photos and unused bonus room or empty basement? Set it up clothing. You want prospective buyers to envision as a crafting room, home office, playroom or yoga themselves in the home — not you and all your studio. Potential buyers will be able to envision the stuff. endless possibilities of the space.

Clean, clean, clean Be too bold Scuffed hardwood, grimy tile and grungy windows While creativity is essential, moderation is key. Brash will create a bad impression, and fast. Break out the color schemes, excessive décor or ostentatious mop and buckets, and be sure to focus on high artwork take the focus away from the qualities of traffic areas — or spring for a professional deep the home. Be selective with statement pieces. cleaning to really wow buyers. Forget the yard Use what you’ve got Curb appeal is important, but remember you’re Staging is temporary, so highlight the home’s best selling the back and sides of the property as well. features using décor you already have. With clutter Clear out junk and growth on all sides of the house, gone, rearrange furniture, switch up drapes or and highlight outdoor spaces’ potential of with a artwork and dress up dowdy spaces with fresh fire pit seating area or a potted vegetable garden. flowers from the yard. Shut out the light Get creative! A dark home looks small and uninviting. Maximize Try grouping that mismatched living room set, put space and appeal by pulling back those curtains that armchair in the master bedroom, hang wall art and shades, letting the sunlight do the hard work. on the patio fence, give that unusual centerpiece Experiment with accent lighting on bookshelves a shot — unconventional touches convey taste and staircases for a high-end touch. and make your home memorable.

A well-staged home can make all the difference when selling. Want more pointers on prepping your home to highlight its best features and maximize its value? Call me today!

Your Name

CalBRE Lic# 555.555.5555 [email protected] 42 yourwebsite.com 43 2017

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